★★★★★A company that still responds to bug reports!
Since I first started building software 30 years ago, I've seen a steady decline in how companies respond to customer feedback, especially if you aren't an enterprise with multimillion-dollar budgets. Not so with Moz... as an individual customer, I identified a bug regarding cookie overlays in their PDF reports, and sent a message to customer service, expecting to be shrugged off or ignored. Instead, they stuck with me through the multi-week process of looping back to their product team, producing revisions, and listening to my feedback at each step until the problem was solved. Bravo! Great customer service... and their PDFs look *much* better now :-)
Read the original on Trustpilot ↗ReportingSupport
MB
Morgan B.
President, Small-Business · 2025-08-12
G2 ★★★★★Great suite of tools for SEO professionals and agencies
What they like: The automated reports that can be customized are so helpful. We run in-depth reports for our internal team and then send monthly reports for the client that show the most important insights. This way they are not inundated with unnecessary reporting and only see the high level overview of what is most important for people without SEO knowledge to understand; their rankings and visibility! This is also a very easy to use system with way more documentation and resources available. What they dislike: I would like to see a better way to group keyword rankings on reports so we can give statistics on primary keywords, secondary, etc. Most agencies add additional, harder to achieve keywords after the first year but you really need to give more value to achieving first page rankings on those keywords than the branded ones they may already be ranking for. It would help us show the work we've done and its value rather then grouping them all together.
Read the original on G2 ↗Rank trackingReportingEase of use
VU
Verified User in Sporting Goods
Mid-Market · 2025-08-11
G2 ★★★★★Simple. Powerful, Valuable
What they like: I've been using Moz Pro for more than a decade. It's the simplest SEO tool that I've used. Other tools I have used include Screaming Frog and SEMRush. I'll note that I'm not a technical SEO -- I've always relied on dev resources for that. For what I need, however, Moz is perfect. It helps me optimize every page of my website based on data, provides excellent tracking and reporting, helps with link building, and makes it easy to identify and fix crawl errors. Setup is a breeze, so you can get up and running in a short amount of time. What they dislike: The only thing I'd say I dislike about Moz Pro is its application to technical SEO. That's not something I personally use it for, but I know that tools like SEMRush and Screaming Frog have more niche functionality that goes beyond that of Moz.
Read the original on G2 ↗BacklinksSite auditReporting
AW
Aly W.
Senior Product Marketing Manager, Mid-Market · 2025-08-11
G2 Rated 4.5/5A Solid, User-Friendly SEO Platform for Marketers
What they like: What I appreciate most about Moz Pro is its comprehensive, all-in-one approach to SEO, wrapped in a user-friendly interface. For someone who needs a single tool to manage multiple aspects of their SEO strategy, Moz Pro is a great solution. The standout features for me are the Keyword Explorer, the Site Crawl, and the Link Explorer. The Keyword Explorer is intuitive and provides clear, actionable metrics like keyword difficulty and search volume. The new AI-powered features that group keywords by search intent are particularly useful, helping me quickly identify and target high-value phrases. This saves a lot of time that would otherwise be spent manually sorting through data. The Site Crawl tool is another huge plus. It automatically audits my website, flags technical SEO issues, and, most importantly, gives clear, prioritized recommendations on how to fix them. This is a game-changer, especially for a small team, as it removes the guesswork from technical SEO. The ability to re-crawl a site on demand to confirm a fix has been implemented is also a very welcome feature. Finally, the Link Explorer, which has been a core part of Moz for years, is excellent for backlink analysis. It's a reliable way to monitor my own link profile, check for lost links, and, with the Link Intersect tool, find new link-building opportunities by seeing who links to my competitors but not to me. What they dislike: While Moz Pro is a powerful tool, it does have some limitations that can be frustrating, especially for more advanced or large-scale users. My biggest frustration is with the data depth and update frequency. The keyword database, while good, often feels smaller compared to some competitors, which can make it challenging to find long-tail keywords in very niche industries. Additionally, the data can sometimes be slower to update, making real-time campaign performance analysis difficult. While the interface is generally user-friendly, some of the reporting limits on the lower-tier plans can be quite strict. For a growing website, it's easy to hit the page crawl or keyword report limits, which can force an upgrade sooner than anticipated.
Read the original on G2 ↗Keyword researchBacklinksSite audit
VU
Verified User in Marketing and Advertising
2017-12-29
G2 (Moz Local) ★★★★★Moz Local Is Amazing
What they like: We joined 7 business areas to test it out. To keep the test legit, we're not doing some other work on them. Following 5 weeks in the program all postings enhanced, yet not all sites and databases made strides. New postings were made and information was included and adjusted existing profiles. Moz Local is fantastic when trying to get accurate and complete syndication through Localeze. It also beats the nightmare that is Yahoo Local, justifies the Moz Local price. What they dislike: It does take quite a bit of time to see the results of having your business on Moz. While this is not their fault but rather the way search is. I also would prefer to see EVERY single listing my site is on. i would also like to have better reporting on these programs as well. When clients are using this they want to be able to see the growth overall for their account and there is no way to download a PDF or another form to show them this information
Read the original on G2 (Moz Local) ↗Local listingsReportingPricing
LC
Levi C.
ceo director · 2021-02-10
G2 (Moz Local) Rated 4.5/5Easy to use for keyword traffic
What they like: I've been trusting the Moz brand now for over 1 year at work. I find their products and Whiteboard Fridays with Ran to be very useful when conducting keyword research and doing local citation building. I am a current ongoing customer of Moz Local and use it to help boost citations and local listings for my clients. In the past year, they recently made changes to their dashboard and how you upload your business information. The portal used to be very confusing and had minimal fields to fill out and submit. What I like now about Moz Local is being able to track my clients' updated local SEO scores and find NAP inconsistencies across well-known aggregators and other trusted listing sites. They now have better options to upload images, content, and reporting tools within ML to help track their progress. What they dislike: I find Yext local white label for agencies with a big budget to be much better than ML however since MOZ focuses more on SEO and is known in the industry to be a good source of content, I stick to Moz local to help boost my local citations for my clients. Switched From: Yext
Read the original on G2 (Moz Local) ↗Keyword researchLocal listingsReporting
MG
Marco Genaro P.
Founder, 1-10 employees · 2023-11-30
Capterra ★★★★★Useful, but I prefer other similar tools
I had a good experience with them. Nevertheless, I wouldn't pay for it. Price is very similar to Ahrefs/SemRush and I would rather invest in those. I would consider it if the tool would be 30%-40% cheaper. Pros: Most of the features are useful. Nothing to say about that. Keyword tracking, reporting, competitors analysis. All is useful either for freelance SEO consultants and agencies either for On-house SEO consultants. What I like the most about Moz if the Domain Authority metric. Cons: I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for. Also, the price is similar to other similar tools that have more and better features (Ahrefs or SemRush).
Read the original on Capterra ↗Domain AuthorityReportingPricing
AN
Arika N.
Manager, 10,001+ employees · 2023-01-21
Capterra ★★★★★Moz Pro is the best
We have used Moz Pro since last 6 months to improve SEO and it is worth it. We largely use the platform to research new keywords and grow traffic. The tool is very accurate when it comes to finding new keywords and their relevant volumes. Pros: - Moz is one such tool that can help you research thousands of long tail keywords for a topic- Search volume suggested by Moz Pro is very accurate- It can help you do keyword research for any language- Also, search volume for shown basis location is also very accurate Cons: Moz Pro is one such expensive tool that everyone cannot afford. They need to have some cheap plans for smaller companies.
Read the original on Capterra ↗Keyword researchPricing
MB
Matthew B.
Director Of Marketing And Advertising, 5,001-10,000 employees · 2022-02-27
Capterra ★★★★★My Review Moz Pro
Moz became our backlink tools. It is affordable and offers great value. Moz is a great tool for SEO auditing and reporting. The insights I gain from the tool are extremely useful and helped me achieve high rankings on search engine results pages. Moz is a great tool for tracking 'nofollow' links and backlink analysis Pros: MoxPro is my first choice for site and page ranking. They seem more reliable than other sites. It is a great tool to find opportunities to track any link and check for errors, It also helps me to perform SEO audits. It is an integral part of any company's marketing toolkit. Cons: It can sometimes seem overwhelming to a new user with so many features. A user guide would be helpful. Moz will prepare you for a 30-minute consultation. However, these consultations can take two weeks or more, so you will have to figure everything out yourself. Moz could be so much better if it allowed you to suggest keywords and links. We have all the tools, and despite this small detail Moz pro is a great tool for Marketing
Read the original on Capterra ↗Rank trackingBacklinksSite audit
RS
Ricardo S.
Digital Marketing Specialist · 2021-02-05
Capterra (Moz Local) ★★★★★Moz Local For Citation Building
Pros: I'ver been trusting the Moz brand now for over 7 years. I find their products and Whiteboard Fridays with Ran to be very useful when conducting keyword research and doing local citation building. I am a current ongoing customer of Moz Local and use it to help boost citations and local listings for my clients. In the past year they recently made changes to their dashboard and how you upload your business information. The portal used to be very confusing and had minimal field to fill out and submit. What I like now about moz local is being able to track my clients local SEO score and find NAP inconsistencies across well known aggregators and other trusted listing sites. They now have better options to upload images, content and reporting tools within ML to help track their progress. Cons: What I do not like about ML is the layout and how you upload data and business information. I find Yext local white label for agencies with a big budget to be much better than ML however since MOZ focuses more on SEO and is known in the industry to be a good source of content, I stick to Moz local to help boost my local citations for my clients.
Read the original on Capterra (Moz Local) ↗Keyword researchLocal listingsReporting
KL
Kevin Lee
1-10 employees · 2018-10-24
Software Advice ★★★★★MOZ Pro - a powerful tool for SEO
Moz Pro packages the entire software into a beautiful UX/UI with awesome data visualization, which is extremely helpful for me to look through the data without feeling frustrated on 'what am I really looking at?' Moz Chrome Extension is a great tool for getting things like Page Rank and SERP standing, which helps me identify how my competition is doing and prospecting new leads. Would only recommend Moz Pro to the seasoned professional who understands SEO. Pros: Moz Pro is a comprehensive SEO tool for marketers like myself, and it packs a ton of features like keyword explorer and backlink checker that are an absolute must for crafting any digital marketing strategy. I'm probably in these two tool sets the most, and I love Moz Pro's Keyword explorer more than any other SEO software I've tried. The Keyword explorer helps you find both short and long-tail keywords that are profitable in your desired niche, and helps round out your keyword strategy with lucrative or hidden keywords that you may not have known about before. This helps you craft blog posts and put those keywords you just found through Moz Pro to gain new traffic through organic (or paid) search. Cons: Moz Pro and (SEO) requires a lot of patience and a bit of knowledge in what SEO, keywords, SERP really is before you get the maximum benefits of Moz Pro. I wouldn't recommend the Pro version to anyone before they try out Moz standard version or at least do a bit of reading in SEO. It took me about a solid 2-3 months of really putting Moz Pro to the test before I understood everything.
Read the original on Software Advice ↗Keyword researchBacklinksMozBar
GA
Gihan Akalanka
Self-employed · 2020-03-21
Software Advice ★★★★★Best SEO tool for find law difficult keywords
Moz Pro has accurate results. Moz pro is far better than other keyword research tools. It can give all the information about the keyword. Also, It has 30 days free trial. Moz is the best keyword research tool I ever found. Pros: I use Moz pro before writing any of my articles. The results are 100% accurate. My favourite feature is the SERP Analysis. It shows complete details of the Google first page according to the keyword. Also, it shows the difficulty of the keyword using graphs. It easy to understand. Moz Pro has a feature to find keywords by searching the website URL. So you can get all keyword of that page. Also, there has a filter to find law difficulty keyword. That helps to identify the best keywords. Also, it shows Page authority and Domain authority of websites. So it helps me to check the status of my website or any other websites. Cons: At first it hard to find law difficulty keyword. because there didn't have enough tutorials to learn about Moz pro. So I have to do self-studies. So if there has some tutorials especially video tutorials it will help to find best keywords.
Read the original on Software Advice ↗Keyword researchDomain Authority
TB
Thomas B.
Director, Small-Business · 2025-08-08
G2 ★★★★★Moz has powered my business for over a decade
What they like: I use Moz Pro every single day in my SEO agency. Great for explaining completed or upcoming works to clients, particularly On-Page Grader reports for demonstrating improvements in content relevancy on a given keyword. Campaign tracking also helpful, particularly for catering to client-requested keyword lists. Lots of great backlink analysis available to weigh up and demonstrate value of placements to clients. Overall, a very comprehensive suite of tools that serves me well for all SEO clients, particularly when combined with Google Search Console and Analytics data. What they dislike: Keyword Checker tool can't be used in bulk. Every keyword has to be entered manually, which is frustrating.
Read the original on G2 ↗BacklinksReporting
DL
David L.
Founder/CEO, Small-Business · 2025-08-07
G2 ★★★★★Moz Pro. The better way to SEO
What they like: Moz Pro provides weekly reports on the performance of my website, offering insights such as broken links and other SEO related metrics. I specifically mention broken links because, for those less familiar with search engine optimization, they can significantly impact organic rankings. When a page contains links to external resources that become inactive-often due to the source being removed or an organization discontinuing the URL - Google’s search algorithms may interpret the site as less reliable. This can gradually result in a drop in search visibility and rankings. Maintaining updated, working links is crucial to preserving your site's credibility and authority in the eyes of search engines. What they dislike: Overall, I don't have anything negative to say about Moz Pro.
Read the original on G2 ↗Rank trackingReporting
AS
Audrey S.
Marketing Director, Mid-Market · 2024-08-26
G2 Rated 4.5/5MOZ is an essential SEO tool
What they like: Moz is a great tool for the occasional or daily user relative to SEO and site performance. We use it daily to check crawls for any site warnings, keyword ranking and page recommendations. There is also an ability to see a competitive view and address backlinks. Using Moz to identify irrelevant and spamy backlinks took little effort and we were able to disavow them quickly and this helped improve our domain authority by 2 points. I like that it is an easy tool to use for people that aren't SEO experts and it provide guidance to improve your site and your SEO knowledge. What they dislike: I wish I could look at more competitors within a campaign, there is a limit of 3 and I would like 10. I would also like to suppress certain subdomains.
Read the original on G2 ↗BacklinksDomain AuthoritySite audit
VU
Verified User in Manufacturing
Small-Business · 2025-08-11
G2 Rated 4.5/5Very good all-around SEO tool
What they like: Great tools for competitive research. Tools to examine your site for technical issues are nice as well. SEO and keyword search tools are robust and easy to use, much easier to use than the free Google tools. The training tools are top-notch, best in class. Very intuitive interface. What they dislike: The tools that show issues with your web page need more depth and better explanation. Some of the issues it finds are very obscure and I need to Google the issue to determine if it's something to care about. Needs a "I don't care about this specific issue, so please ignore it from now on" tag.
Read the original on G2 ↗Site auditLearningEase of use
VU
Verified User in Retail
Small-Business · 2025-01-06
G2 ★★★★★Good product with very simple intro for SEO
What they like: It's simplicity and it's course for SEO. I made keyword research really easy and the initial success manager call, that taught us how to use the product was very useful. I also liked the interface very much although it does seem basic after using a competitors product for a while now. The product was easy too impliment and all connectors with things like Google Search Console worked quickly and easily. What they dislike: It lacks the same level of reporting detail and tools that it's competitors have. It's also a pretty expensive tool considering it does the same thing as it's competitors.
Read the original on G2 ↗Keyword researchReportingLearning
JH
Jake H.
Marketing Strategist, Enterprise · 2026-01-08
G2 Rated 4.5/5Comprehensive, User-Friendly SEO Toolkit for All Levels
What they like: I like how it's pretty robust and comprehensive with all the different tools it pulls together (keyword research, site audits, rank tracking, backlinks report, etc.). I also find it to be pretty user friendly and intuitive to use. Easy enough for beginners but robust enough for power users. What they dislike: The keyword database could be improved for finding long-tailed keywords in our niche. But other than that, there's not much I can think of to dislike about Moz Pro.
Read the original on G2 ↗Keyword researchRank trackingBacklinks
AP
Andrew P.
SEO and Content Manager, Mid-Market · 2019-11-20
G2 ★★★★★Great for building campaigns and issue fixing
What they like: Creating campaigns, monitoring keyword rankings vs competitor, keyword research and issue investigating. This is our central monitoring tool and helps us understand how sections of website are working as they are focused on separate audiences. The keywords list feature is great, you keep an eye on key keyword topics and how they are performing. Also, integrating GA gives a great view of traffic performance. Key competitors can be monitored and your targeting and the featured snippets tool helps find opportunities. The on-page grader is great just to check your new pages are on-topic and optimized. What they dislike: All of our linking domains are not tracked, however we have 3m+ links from various domains. We have to use search console data to find links we are worried about.
Read the original on G2 ↗Keyword researchRank tracking
KW
Kevin W.
Digital Project Manager, Mid-Market · 2016-12-02
G2 Rated 4.5/5Moz is an excelelnt tool for any SEO strategy
What they like: Moz provides a great user-interface that we often take screenshots of and include in client reports (e.g. keyword difficulty visuals). In the past, I've had to reformat or even recreate some basic visual information to have something polished enough to be client facing. Additionally, I like that they have wrapped Local Search tools into the main platform as it save from having to have a separate Local Search tool. What they dislike: I think that the number of campaigns at the lower price tier is a little wanting. While these packages are likely aimed at smaller organizations, 5 campaigns is very restrictive. I also think that the keyword limit for each campaign should be higher. If you are wanting to build out a robust long tail strategy within a campaign you run out pretty quickly.
Read the original on G2 ↗Keyword researchReportingPricing
VU
Verified User in Internet
Small-Business · 2013-10-01
G2 ★★★★★Essential for SEO
What they like: Moz has built a product that is essential for doing SEO. I honestly can't imagine working without it. Moz puts all the metrics you need to track in one place: traffic, keywords, links, website health, and on-page grades. Moz was just updated with Moz Analytics which makes this even better by presenting actionable opportunities to you. For example, it will now call out if there are pages that rank 8-12 in the SERPs but have low on-page grades. These are pages that can easily be improved to rank higher. Also, it looks a lot nicer. What they dislike: Crawl dates are hard to predict as sometimes Moz does quick crawls or long crawls. It may take a long time to measure results of campaigns.
Read the original on G2 ↗Site audit
VU
Verified User in Marketing and Advertising
Small-Business · 2016-01-05
G2 ★★★★★Great for Freelancers
What they like: Moz Pro has become a valuable tool for managing, reporting and researching my multiple freelance projects. The tools are organized with users in mind and have proven to help save time when completing tasks. My clients look forward to the information that I provide them with from the data collected in Moz Pro. Open Site Explorer is a tool that I use when initially starting projects and even throughout the sales/interview process. When freelancing or working in-house, it's always valuable to be able to thoroughly research a website before composing a work plan. What they dislike: There is nothing that stands out in terms of dislikes with this tool. However if you're looking for instant gratification in terms of setup then this might not be tool for you as some features take 24 hours to collect data.
Read the original on G2 ↗Reporting
JB
Jessica B.
Account and Production Specialist, Small-Business · 2018-10-30
G2 Rated 4.5/5Moz Pro Allows Us to Optimize Web Pages Effectively
What they like: I really enjoy using Moz Pro because it is user-friendly. The subscription we utilize allows us to host up to 10 of our clients within the platform, and gives us the ability to understand their SEO optimization scores. We're able to optimize our clients' web pages based on highly searched keywords and ensure that their title tags, meta descriptions, h1 headings, URLs, and image alt attributes all feature the keyword. Being able to conduct in-depth keyword research allows us to ensure that our clients' audience is finding their site as a reputable source of information/services/products. What they dislike: Occasionally, the site will kick me out randomly and I'll receive a 404 error. Another issue we've run into is that Moz will not pick up changes I've made to our clients' sites. This could either be a caching issue or an issue with the site crawlers.
Read the original on G2 ↗Keyword researchSite auditEase of use
AM
Amy M.
VP Sales & Marketing, 11-50 employees · 2020-08-12
Capterra ★★★★★Useful for Tracking Keyword Progression over Time
I can say it has definitely given me some real data points and structure to monitor keyword improvements on our website. Takes a lot of the guesswork out of SEO, or at least lets you see the results of your guesswork. Pros: The keyword position monitoring feature is what I like most about Moz. You can select different keywords and then see how they change over time, and how changes you make to your site affect your keyword position. They keyword explorer tool is also good for makes sure you don't get stuck focusing on the same old keywords and neglecting new/different/shifting terms & terminology. Cons: If you aren't a fully time professional SEO expert, Moz might be a big too much at first. It was a bit daunting and time consuming to get setup, but I think it also depends on how complex your website is and how diverse your product offerings are. I would say that it took me a good 2 or even 3 months to feel totally comfortable using Moz - but I did start getting value on a high level within the first week.
Read the original on Capterra ↗Keyword research
VR
Verified Reviewer
Blogger, Self-employed · 2020-03-21
Capterra ★★★★★Best SEO tool for find law difficult keywords
Moz Pro has accurate results. Moz pro is far better than other keyword research tools. It can give all the information about the keyword. Also, It has 30 days free trial. Moz is the best keyword research tool I ever found. Pros: I use Moz pro before writing any of my articles. The results are 100% accurate. My favourite feature is the SERP Analysis. It shows complete details of the Google first page according to the keyword. Also, it shows the difficulty of the keyword using graphs. It easy to understand. Moz Pro has a feature to find keywords by searching the website URL. So you can get all keyword of that page. Also, there has a filter to find law difficulty keyword. That helps to identify the best keywords. Also, it shows Page authority and Domain authority of websites. So it helps me to check the status of my website or any other websites. Cons: At first it hard to find law difficulty keyword. because there didn't have enough tutorials to learn about Moz pro. So I have to do self-studies. So if there has some tutorials especially video tutorials it will help to find best keywords.
Read the original on Capterra ↗Keyword researchDomain Authority
JT
Joshua T.
Digital Marketing Specialist, 11-50 employees · 2019-05-04
Capterra ★★★★★Moz Local is a MUST for any small business owner
I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner. Pros: This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks. Cons: I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.
Read the original on Capterra ↗Local listingsReportingPricing
VR
Verified Reviewer
Senior Software Engineer, 11-50 employees · 2019-03-27
Capterra ★★★★★Reliable site-wide scanning
Pros: The reports of the different classes of errors that Moz gives make it very easy to show to clients progress over time of fixing up older websites. Where otherwise you would have to communicate simply how many things you have solved so far like 404s and canonical tag errors, instead you can show them the graph and it speaks volumes for you. Cons: Site-wide scans are helpful but they are limited in each payment plan so it would have been nice to be able to designate a staging site that you can test on where you can run site scans for free. Instead, you feel a pressure not to waste the scans for the month which doesn't feel too good and you have to always do finalized testing in a production environment.
Read the original on Capterra ↗Reporting
CN
Chamath N.
Chief Technology Officer, Self-employed · 2019-03-21
Capterra ★★★★★One of a best SEO tool with awesome learning resources
Moz-Pro not only provides you with SEO software but also tools and training platform. It provides guaranteed results that are to be trusted. Its features are also vast and important for the users' needs. Pros: $2 Cons: Cons of Moz-Pro. 1. Subscription is needed. Although it has free tools, you need to subscribe so that you can access the other tools that aren’t free. Tools such as campaign crawl test, on page grader and rank tracker can only be accessed by the subscribed users and are not available without subscription. 2. It is very expensive. Moz-Pro user requires much capital when it comes to subscribing to get important tools that aren’t available without subscription. You are also required to pay an extra amount of money if your operations are large since the campaigns or keywords are limited.
Read the original on Capterra ↗Rank trackingSite auditLearning
KL
Kevin L.
Founder, 1-10 employees · 2018-10-24
Capterra ★★★★★MOZ Pro - a powerful tool for SEO
Moz Pro packages the entire software into a beautiful UX/UI with awesome data visualization, which is extremely helpful for me to look through the data without feeling frustrated on 'what am I really looking at?' Moz Chrome Extension is a great tool for getting things like Page Rank and SERP standing, which helps me identify how my competition is doing and prospecting new leads. Would only recommend Moz Pro to the seasoned professional who understands SEO. Pros: Moz Pro is a comprehensive SEO tool for marketers like myself, and it packs a ton of features like keyword explorer and backlink checker that are an absolute must for crafting any digital marketing strategy. I'm probably in these two tool sets the most, and I love Moz Pro's Keyword explorer more than any other SEO software I've tried. The Keyword explorer helps you find both short and long-tail keywords that are profitable in your desired niche, and helps round out your keyword strategy with lucrative or hidden keywords that you may not have known about before. This helps you craft blog posts and put those keywords you just found through Moz Pro to gain new traffic through organic (or paid) search. Cons: Moz Pro and (SEO) requires a lot of patience and a bit of knowledge in what SEO, keywords, SERP really is before you get the maximum benefits of Moz Pro. I wouldn't recommend the Pro version to anyone before they try out Moz standard version or at least do a bit of reading in SEO. It took me about a solid 2-3 months of really putting Moz Pro to the test before I understood everything.
Read the original on Capterra ↗Keyword researchBacklinksMozBar
TM
Tomasz M.
Senior Web Developer, 11-50 employees · 2018-07-16
Capterra ★★★★★Best SEO tool on the market.
Pros: I've used a lot of SEO tools out there and still am, but the guys at MOZ have a big team that focuses on everything that you need to get your SEO up to par and then beyond. Features a plethora of tools to review your website with weekly rescans to make sure that your website is operating as well as it can. With help of all the tools I managed to get my domain authority from 31 to 59 in about 3 years. Still ways from a 100, but we wouldn't be where we are if it wasn't for Moz. Cons: Over the past 3 years that I've been using it, they've removed some tools that I did use and more tools are soon to be removed once again. In their defense, they do try to provide a substitute but for the steep price that they charge, if they send you an email saying "hey, we just removed this tool from our system, but if you still want it, you can get it for a discounted price of XYZ", no matter what XYZ stands for it feels like it's XYZ too much.
Read the original on Capterra ↗Domain AuthorityPricing
MG
Marco Genaro Palma
1-10 employees · 2023-11-30
Software Advice ★★★★★Useful, but I prefer other similar tools
I had a good experience with them. Nevertheless, I wouldn't pay for it. Price is very similar to Ahrefs/SemRush and I would rather invest in those. I would consider it if the tool would be 30%-40% cheaper. Pros: Most of the features are useful. Nothing to say about that. Keyword tracking, reporting, competitors analysis. All is useful either for freelance SEO consultants and agencies either for On-house SEO consultants. What I like the most about Moz if the Domain Authority metric. Cons: I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for. Also, the price is similar to other similar tools that have more and better features (Ahrefs or SemRush).
Read the original on Software Advice ↗Domain AuthorityReportingPricing
CN
Chamath Nimantha
Self-employed · 2019-03-21
Software Advice ★★★★★One of a best SEO tool with awesome learning resources
Moz-Pro not only provides you with SEO software but also tools and training platform. It provides guaranteed results that are to be trusted. Its features are also vast and important for the users' needs. Pros: $37 Cons: Cons of Moz-Pro. 1. Subscription is needed. Although it has free tools, you need to subscribe so that you can access the other tools that aren’t free. Tools such as campaign crawl test, on page grader and rank tracker can only be accessed by the subscribed users and are not available without subscription. 2. It is very expensive. Moz-Pro user requires much capital when it comes to subscribing to get important tools that aren’t available without subscription. You are also required to pay an extra amount of money if your operations are large since the campaigns or keywords are limited.
Read the original on Software Advice ↗Rank trackingSite auditLearning
JT
Joshua Titsworth
11-50 employees · 2019-05-04
Software Advice ★★★★★Moz Local is a MUST for any small business owner
I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner. Pros: This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks. Cons: I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.
Read the original on Software Advice ↗Local listingsReportingPricing
MB
Matthew Baldock
5,001-10,000 employees · 2022-02-27
Software Advice ★★★★★My Review Moz Pro
Moz became our backlink tools. It is affordable and offers great value. Moz is a great tool for SEO auditing and reporting. The insights I gain from the tool are extremely useful and helped me achieve high rankings on search engine results pages. Moz is a great tool for tracking 'nofollow' links and backlink analysis Pros: MoxPro is my first choice for site and page ranking. They seem more reliable than other sites. It is a great tool to find opportunities to track any link and check for errors, It also helps me to perform SEO audits. It is an integral part of any company's marketing toolkit. Cons: It can sometimes seem overwhelming to a new user with so many features. A user guide would be helpful. Moz will prepare you for a 30-minute consultation. However, these consultations can take two weeks or more, so you will have to figure everything out yourself. Moz could be so much better if it allowed you to suggest keywords and links. We have all the tools, and despite this small detail Moz pro is a great tool for Marketing
Read the original on Software Advice ↗Rank trackingBacklinksSite audit
AN
Arika Nair
10,001+ employees · 2023-01-21
Software Advice ★★★★★Moz Pro is the best
We have used Moz Pro since last 6 months to improve SEO and it is worth it. We largely use the platform to research new keywords and grow traffic. The tool is very accurate when it comes to finding new keywords and their relevant volumes. Pros: - Moz is one such tool that can help you research thousands of long tail keywords for a topic- Search volume suggested by Moz Pro is very accurate- It can help you do keyword research for any language- Also, search volume for shown basis location is also very accurate Cons: Moz Pro is one such expensive tool that everyone cannot afford. They need to have some cheap plans for smaller companies.
Read the original on Software Advice ↗Keyword researchPricing
AM
Amy Marion
11-50 employees · 2020-08-12
Software Advice ★★★★★Useful for Tracking Keyword Progression over Time
I can say it has definitely given me some real data points and structure to monitor keyword improvements on our website. Takes a lot of the guesswork out of SEO, or at least lets you see the results of your guesswork. Pros: The keyword position monitoring feature is what I like most about Moz. You can select different keywords and then see how they change over time, and how changes you make to your site affect your keyword position. They keyword explorer tool is also good for makes sure you don't get stuck focusing on the same old keywords and neglecting new/different/shifting terms & terminology. Cons: If you aren't a fully time professional SEO expert, Moz might be a big too much at first. It was a bit daunting and time consuming to get setup, but I think it also depends on how complex your website is and how diverse your product offerings are. I would say that it took me a good 2 or even 3 months to feel totally comfortable using Moz - but I did start getting value on a high level within the first week.
Read the original on Software Advice ↗Keyword research
TM
Tomasz Mieczkowski
11-50 employees · 2018-07-16
Software Advice ★★★★★Best SEO tool on the market.
Pros: I've used a lot of SEO tools out there and still am, but the guys at MOZ have a big team that focuses on everything that you need to get your SEO up to par and then beyond. Features a plethora of tools to review your website with weekly rescans to make sure that your website is operating as well as it can. With help of all the tools I managed to get my domain authority from 31 to 59 in about 3 years. Still ways from a 100, but we wouldn't be where we are if it wasn't for Moz. Cons: Over the past 3 years that I've been using it, they've removed some tools that I did use and more tools are soon to be removed once again. In their defense, they do try to provide a substitute but for the steep price that they charge, if they send you an email saying "hey, we just removed this tool from our system, but if you still want it, you can get it for a discounted price of XYZ", no matter what XYZ stands for it feels like it's XYZ too much.
Read the original on Software Advice ↗Domain AuthorityPricing
AB
Amine Boudalia
11-50 employees · 2019-03-27
Software Advice ★★★★★Reliable site-wide scanning
Pros: The reports of the different classes of errors that Moz gives make it very easy to show to clients progress over time of fixing up older websites. Where otherwise you would have to communicate simply how many things you have solved so far like 404s and canonical tag errors, instead you can show them the graph and it speaks volumes for you. Cons: Site-wide scans are helpful but they are limited in each payment plan so it would have been nice to be able to designate a staging site that you can test on where you can run site scans for free. Instead, you feel a pressure not to waste the scans for the month which doesn't feel too good and you have to always do finalized testing in a production environment.
Read the original on Software Advice ↗Reporting
RM
Robin Moody
Social Media Director · 2021-02-25
TrustRadius Rated 10/10Easy Setup and Great Price by Industry Giants
We use Moz for some of our accounts for SEO purposes. Moz is a one-stop shop in setting up your clients' listings. It's very easy out of the box, works quick, and is great for the price--under $200 for SEO for the year is great. The cheapest you can get out of Yext is about $400. So we like Moz for smaller clients that don't have a big budget for SEO. Pros: Been around in the business for years; Very easy to use dashboard; Fast onboarding for a new client; Leaders in the SEO space Cons: Maybe remind people when their renewal is coming up (most don't do this well).
Read the original on TrustRadius ↗Local listingsEase of usePricing
DJ
Dustin Junkert
Manager of Search · 2019-11-11
TrustRadius Rated 9/10For keyword tracking enthusiasts, Moz is your affordable, easy-to-use platform!
I use Moz primarily for target keyword tracking, inbound link tracking, and SERP feature tracking—it's primarily in the SEO realm where I use this tool. Some clients absolutely demand to have keyword rank tracking a part of their SEO strategy, and for these clients, MOZ makes such tracking very simple. If nothing else, I can just download a .csv of the latest ranks and toss them into a reporting doc. Pros: Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.; Moz has a great section for links—I especially use the Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.; SERP Features is great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It's sort of a little thing, but the ease which Moz makes it available is great—the optics on this kind of thing to clients is outstanding. Cons: Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.; I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.; There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
Read the original on TrustRadius ↗Rank trackingBacklinksDomain Authority
AS
Andrew Silverstein
Marketing Operations Manager · 2018-04-25
TrustRadius Rated 9/10A Worthy Tool, Worth Your Consideration
We're using Moz in our marketing department to research our website as well as those of our competitors. In addition, we use Moz to analyze traffic to our site via backlinks and various other criteria. At the end of the day, it's one of many tools we use to help manage our online reputation, which isn't the best but certainly improving thanks to the insight Moz provides and the insight-driven action we take. Pros: Backlink analysis - not only can you see every backlink to your site, but the SEO "strength" of the backlinking domain. We realized we had PLENTY of backlinks, but not as many as we'd like from stronger domains. Now, we're targeting stronger domains with relevant content containing links to those domains.; The Moz Bar - A must-have for any Chrome user involved in SEO in any capacity like myself. Just click the little Moz Bar icon and it'll bring up the site's title tag, meta tag, domain authority, page authority, and so much more.; Keyword Explorer - Not unlike many of these SEO sites, Moz has a fairly robust keyword explorer that breaks down the keyword(s) you search into categories like monthly volume, difficulty, similar suggestions and more. What I like is that you can save a set of keywords to your account if you're looking to run a particular campaign. Cons: This is tough as I'm fairly green when it comes to SEO. But, that's what Moz excels at in my experience. If there's something you don't understand or would like to know more about, they have a massive library of helpful content. I do wish the live chat functionality was actually live. They're somewhat quick to respond (>24 hours), but it's always been a gamble as to when I'll actually receive a response to my question.
Read the original on TrustRadius ↗Keyword researchBacklinksDomain Authority
RS
Rodrigo Stockebrand
Associate Search Director · 2015-09-04
TrustRadius Rated 10/10Moz - An overall gleaming review from an enterprise agency user
We only use Moz for the day to day activities in the SEO department, but we're slowly beginning to use the data in new ways that is making traction across the company. For example, we export Moz data to create network maps of sites and it's resonating well with other departments like web analytics and strategy. Also, when we do competitive research using Moz Open Site Explorer (OSE), we typically uncover some pretty interesting websites out there that we then share with our global design teams as either what to do, or what not to do. Pros: Moz provides lots of data, all processed and sent back to the end-user fairly quickly. Which is critical for my work since most of my clients are large enterprises with hundreds of thousands of data points (links, pages, etc...), and we generally have quick turnaround periods.; Moz provides a great user-interface that we often take screenshots of and include in client reports (e.g. keyword difficulty visuals). This saves me a ton of time since I can quickly add them instead of having to reformat (or recreate) them on other tools that have visuals that are less attractive and eye-catching.; Moz customer service has always been incredible. I always feel like I'm getting my questions answered from a real person and that they are doing what's in my best interest. One particular time I called with a question on how to use OSE for a particular pitch and the rep saved me a bunch of time by running the reports for me, as well as giving me his thoughts on how to best leverage. Cons: I've always felt that I only know about 10% of what I could possibly really do in Moz. So what would be really helpful is knowing how some other enterprise type users are using the tool. I will say however, that the quick videos on Twitter have been really helpful, as well as the blog posts that really dive into the tool capabilities. Perhaps it's just me being lazy and not proactively learning the tool;); I've always been skeptical of the Moz data that is being pulled in from Google Analytics, since it sometimes doesn't match up with what I see in Google Analytics and is also generally very high-level and not very actionable. Also, would be nice to get Site Catalyst integration.; I'm a little concerned with the Mozcon. This is the first year I didn't purchase the super early bird ticket on the spot at the event because I'm starting to feel it's not the best conference for an advanced SEO looking for specific strategies and tactics that could be applicable to large enterprise SEO practices.
Read the original on TrustRadius ↗Keyword researchReportingLearning
VU
Verified user
1001-5000 employees · 2015-09-04
TrustRadius Rated 10/10Moz is the Bozz, er Boss.
I use the ranking reports weekly and have attended one of their Moz Cons. The product is very well rounded and helpful in determining organic site search performance as well as possible problem areas. The on-page optimization grader is not perfect, but gives you some insight. I find the Open Site Explorer link explorer to be one of the most powerful tools available in finding broken internal and external links. I have been using this product since 2007 and have seen it grow into a strong SEO analytics platform. I would highly recommend it to anyone looking for weekly SEO performance snapshots and some on-page site issues. Pros: Weekly reporting; Powerful link research tool; Keyword difficulty checker Cons: On-page grader needs some work.; Keyword ranking, if position dropped would be nice to see who shifted up. Then, allow page analysis of competitor page.
Read the original on TrustRadius ↗Keyword researchBacklinksReporting
VU
Verified user
1-10 employees · 2014-05-19
TrustRadius Rated 10/10Moz is Amazing to say the least!
We use Moz to keep track of everything related to our website, our clients websites, and to keep track of where our brand mentions are across the web. Our leadership team is the department that uses Moz. I personally use Moz to help me manage my keyword rankings, links, and overall website structure for our website and our client's website. Pros: They give you great detail on your website and tell you where there are problems.; They help you track your brand mentions across the internet.; Help you get social insights; They really do a great job with customer service Cons: You can't talk on the phone with someone there; I wish the reports would run more frequently than once per week; Sometimes the crawl reports that say 24 hours take much longer than 1 day.
Read the original on TrustRadius ↗Rank trackingSite auditReporting
KC
Kyle Claypool
Digital Director · 2014-05-16
TrustRadius Rated 10/10Critical Tool for SEO Professionals
The Digital team uses Moz tools almost daily. We manage SEO, social media and web strategy for our clients. OpenSiteExplorer is one of the best research tools out there for backlink research. FollowerWonk is a new service they acquired which has powerful Twitter analytics. We have also used the Moz API to pull data directly into our own reporting system. Their research tools are very valuable for new business pitches. While not directly related to the Moz platform, they also provide some of the best education in the industry through their blog and MozCon events. Pros: Tracking keyword rankings over time; Tracking backlinks; Educating the community; Analyzing Twitter profiles via FollowerWonk Cons: Only tracks keyword rankings within the top 50 results - would like to see top 100.; The on-page optimization recommendations are spotty because it may grade a page based on the wrong keyword. We don't use this feature much.
Read the original on TrustRadius ↗Rank trackingBacklinksReporting
CH
Colin Hagan
Marketing Manager · 2014-02-08
TrustRadius Rated 10/10Colin Hagan Review
I was using SEOmoz alone at my organization. Being the marketing manager for a 5,000 unit property management company, I used it to see how well my website was performing in terms of driving organic traffic from a really wide & large volume of keywords. It really helped address the problem of answering the questions: where does my traffic come from? What queries are they using to find us? Pros: Interface: it is just so easy to use.; Clarity: It presents information in an easy to understand manner.; Robust: I didn't come across an SEO need that it did not meet.; Masterful: it was an incredible learning resource. Cons: I'd like the weekly reports to be more intuitive; I'd like it to recommend actions for specific domains and keywords; I'd like the setup crawl to be faster.
Read the original on TrustRadius ↗Site auditReportingEase of use
NM
Nick McLawhorn
Marketing Associate · 2014-01-28
TrustRadius Rated 9/10ROI? Because you empowered your customers to make powerful decisions!
At Thomson FindLaw, I used multiple SEOmoz tools to build a report that showed our customers the opportunities they had in the effectiveness of their law firms website(s). This report become one of the most powerful and effective tools the company ever used to gain new customers. SEOmoz was vital in helping us gather and present complicated data in a digestible manner to an audience that has little to no experience in marketing. Pros: The individual tools are extremely easy to use and understand - by breaking them out individually, it allows users to find very specific data points to use to make decisions. This allows for a deeper and more precise view into the performance of your online marketing vehicles.; The development of the APIs was a huge step in scaling SEOmoz's expertise - this allowed us to build a set of data tools around KPIs that were important to our customers, and allowed the sales team and customers to quickly identify strengths and weaknesses in their digital marketing efforts.; Visual keys - along with the simplicity of use of the tools, the visuals built in allow the story to unfold for an audience that normally would get confused and turn off due to a lack of clarity and understanding of the online behaviors. Cons: After detailing how I like the individuals tools, there are times when I would like to have the option to bundle 2-4 tools and run a single request for a digital property to get that 30,000ft quickly.
Read the original on TrustRadius ↗ReportingEase of use
VU
Verified User in Non-Profit Organization Management
Small-Business · 2025-08-11
G2 Rated 4.5/5Easiest SEO Tool for Overall Needs
What they like: As a nonprofit, we needed something simple to track rankings, do keyword research, monitor and forward technical issues, and keep an eye on competitors. This is the most straightforward tool we found, and has room for colleagues to grow and explore SEO as needed. The weekly update emails are the best and a good reminder for our team to check up on rankings and possible issues. What they dislike: I think we probably don't take advantage of as many features as we could, not having a dedicated SEO colleague, but that is no fault of Moz Pro.
Read the original on G2 ↗Keyword researchRank trackingSite audit
DM
Devin M.
Demand Generation Manager, Mid-Market · 2025-08-11
G2 ★★★★★Quick Dashboard for Multiple Sites
What they like: I like the dashboards for quick end of month, quarter and yearly reporting across all of our sites. I also appreciate the critical alerts and lists of page improvements. As a really lean team, that lets us triage where to spend our time and more than once has flagged issues that we weren't aware of before they became bigger problems. What they dislike: The only thing I dislike is that I never have time to implement all of the suggestions in a more timely manner. I have to let some fires burn while we address other things.
Read the original on G2 ↗Reporting
AJ
Alex J.
Internet Marketing Specialist, Small-Business · 2014-03-19
G2 ★★★★★Moz is Awesome For Many Reason
What they like: They have the best tools in the industry and they provide only top-notch content. They are the biggest authority in the internet marketing industry and because of that, they are able to attract the smartest marketing folks to share their own tips and experiences with the community. Moz is a non-stop source of education. What they dislike: It would be great if Moz added more functionality to some of their tools, for example Open Site Explorer would be better if it had a historical index like MajesticSEO. I also think that the Fresh Web Explorer tools should have a higher limit than only 10 reports.
Read the original on G2 ↗Reporting
EB
Emilie B.
SEO Marketing Analyst, Enterprise · 2014-03-21
G2 Rated 4.5/5Great Resource & Tool Set for SEOs
What they like: The three things I like best: 1) Being able to performance track a specific set of keywords for my company site and that of its competitors with historical reports 2) The array of research tools: Crawl Test Tool, On-page Grader, Open Site Explorer, SEO Toolbar, blog, and question forum 3) Moz Analytics with its intuitive interface integration of the above features, social media, and easy export of data What they dislike: I wouldn't say these are dislikes, but rather opportunities for improvement 1) 5 Campaign limit per account in Moz Analytics 2) 3 competitor sites limit per Campaign 3) Search function on the Moz Blog
Read the original on G2 ↗Site auditMozBarReporting
AN
Aishwerya N.
Help Desk Support, Mid-Market · 2024-11-11
G2 ★★★★★Valuable Tool for Website Analysis and SEO Ranking
What they like: Moz Pro is simple to use, giving using the data required to improve on content for best SEo ranking. The Chrome exentsion makes integration easy. The data driven strategies applied by Moz makes its a daily tool for optimizing content to rank high on search engines. Keywords tracking makes the competitor analysis an easy task while assisting in link building process. The support team from Moz is great. The tips shared from the team via email has helped us improve on our content creation with more pages being crawled. What they dislike: The price maybe prohibitive for starters, but worth every coin. The tool requires some time and effort to learn, but once you grasp, it's a bliss working with Moz. On ease of implementation, the reporting functionality is difficult to set up. Besides these, I am happy using Moz and would recommend it anyday.
Read the original on G2 ↗BacklinksSite auditReporting
JN
James N.
SEO Lead, Small-Business · 2024-08-23
G2 Rated 4.5/5Great overall SEO management tool that has come a long way
What they like: Keyword research features, competitor analysis & rank tracking work all very well. Used daily it's really effective at managing several websites and campaigns. It's intuitive and easy to use. The ability to ignore flagged issues in the weekly crawls is really good too. What they dislike: I think the link database is lacking compared to other suppliers, and when you compare date ranges in the rank tracking suite sometimes the differences in the numbers (up/down) aren't quite clear enough as to what they mean. Number of "seats" can be an issue if I'm using multiple devices logged into the same account. Integrating Analytics was really tricky. I dislike the range of default pdf reports that it can generate.
Read the original on G2 ↗Keyword researchRank trackingSite audit
MO
Michelle O.
Account Manager, Small-Business · 2024-08-20
G2 ★★★★★A great resource for managing online presence!
What they like: I mainly use it for SERP analysis by keyword and it is the first resource I go to when I need to assess my client's online presence, whether it's to set the benchmark/baseline or check for changes week over week. It is also super helpful to use the keyword suggestions for a website and see where the gaps are. I use it almost daily since it is so user friendly and easy to find what you are looking for. What they dislike: I don't love that the SERP analysis just stops at the first page, I wish there was an option to view more so if we need to check the rankings beyond the first page we have that available with just using an incognito browser window.
Read the original on G2 ↗Keyword researchRank trackingEase of use
JP
John P.
Owner, Small-Business · 2024-05-16
G2 ★★★★★An absolute must-have resource for serious SEO!
What they like: For any developer who is serious about Search Engine Optimization, Moz Pro is essential! It provides multiple resources like Domain Authority, Page Authority and Linking Domains that help evaluate the health of a client's website. The link analysis feature give me a competitive edge and allows me to plan a course of action. Without Moz Pro, I would be flying blind. I use these tools daily and really appreciate the easy access to actionable intelligence. The information I get is timely and makes my strategies easy to integrate. Customer support is really good and helps me implement my plans. What they dislike: Frankly, I would like to get fewer promotional emails.
Read the original on G2 ↗Domain AuthorityLearningSupport
LJ
Logan J.
Web Developer, College of Arts and Sciences, Small-Business · 2024-05-15
G2 ★★★★★Great marriage between powerful analytics and affordable price point
What they like: It's a terrific combination of features that I find both more affordable and easier to use than competitors such as SemRush. This is especially the case when it comes to setting up keywords across different locations, and if you want to expand certain quotes (such as number of keywords or number of campaigns) without upgrading to the next major tier, they make it very easy for you to do that. Customer support is responsive as well. What they dislike: It took me some time to figure out how to set up custom reports, and setting up Moz Local isn't as intuitive as I would like, but support was able to help me with both of these.
Read the original on G2 ↗Local listingsReportingEase of use
BA
Brianna A.
Small-Business · 2024-05-15
G2 ★★★★★Moz Pro is one of the most comprehensive and user-friendly platforms out there
What they like: The keyword research tool is particularly impressive, providing detailed keyword suggestions along with useful metrics like search volume and keyword difficulty. This has been invaluable in refining my SEO strategies. It automatically crawls your site, identifying issues that could be affecting your search engine ranking, such as duplicate content, missing titles, or broken links. The insights provided are actionable and clear, making it easy to prioritize and address website issues. What they dislike: The pricing can be a bit steep for small businesses or solo practitioners, especially when compared to some other tools with similar functionalities. Also, while it provides a vast amount of data, the interface can occasionally feel overwhelming to new users.
Read the original on G2 ↗Keyword researchSite auditEase of use
VU
Verified User in Marketing and Advertising
Small-Business · 2024-05-15
G2 ★★★★★A great tool for monitoring your digital footprint
What they like: We use Moz Pro to monitor keywords, competitors, and domain authority. It's super easy to use and is a way of measuring something that's traditionally been very difficult to quantify. They are always adding new tools and there is a wealth of insights to be gained from taking a deep dive, especially into their keyword tools. I also love the campaign monitoring to keep track of SEO-impacting errors that are affecting my site. Without Moz, these errors accumulate invisibly which can affect SEO. What they dislike: I wish there was a function to look back in time further to see what the keywords and domain authority were historically so I don't have to spend so much time measuring and recording,
Read the original on G2 ↗Keyword researchDomain AuthorityEase of use
KB
karan b.
Digital Marketing Executive, Small-Business · 2024-03-16
G2 ★★★★★Very Happy With The Results
What they like: I like how they can give a data of any website's DA (Domain authority) & PA (Page authority) it helps us very much to track our progress Also helps in checking our competitors Website Reputation i will simply recommend it to anyone Totally liked it there Customer Support facilities they respond very fast and Ease of implementation even it is very ease to use although it won't crash like other extension there Frequency of Use and Ease of Integration is very good. What they dislike: I did'nt dislike but yess if it is possible so please improve your UI i mean how it is showing DA PA bcz i guess some changes make it interesting for old users like me lol
Read the original on G2 ↗Domain AuthorityMozBarSupport
AP
Anne-Marie P.
Mid-Market · 2024-05-15
G2 ★★★★★Great Platform for Really Deep Diving Into Your Digital Search Presence!
What they like: The keyword location options within MOZ have been very helpful for us in figuring out which surrounding towns we have a dominant search presence in, and which towns we can improve our presence in. The on-page recommendations for optimizations help us improve the searchability of our website to gain more visibility, especially in the towns we are targeting. What they dislike: There are not many things in particular that I dislike about MOZ but I definitely wish I had the option to analyze more competitors' performance than just three! I also struggled a little bit with the accuracy of SERP features (MOZ dashboard saying we were not showing up for certain searches when we actually were, etc.) but I just got the email about the new SERP update and I'm excited to see how it works! Additionally, I wish it were a little bit easier to see keyword suggestions and trending searches but I usually just pull those from Google Search Console.
Read the original on G2 ↗Keyword research
TS
Todd Stager
US · 2024-03-11
Trustpilot ★★★★★"I absolutely loved this course
"I absolutely loved this course! From start to finish, it exceeded all my expectations and provided immense value. The content was incredibly comprehensive, covering everything from the fundamentals to advanced techniques in a clear and engaging manner. What stood out the most was the way the course was structured. Each module built upon the previous one, creating a seamless learning experience. The practical exercises and real-world examples were particularly helpful in solidifying my understanding of the concepts. The instructors were knowledgeable and passionate about the subject matter, making the learning process enjoyable and inspiring. They were also very responsive to questions and provided valuable insights throughout the course. Furthermore, the resources provided, including downloadable materials and supplementary readings, were invaluable for further exploration and learning. Overall, I would highly recommend this course to anyone looking to deepen their understanding of
Read the original on Trustpilot ↗Learning
★★★★★Great Website and Tool Learning Support!
I think that this website is a great beginner tool for someone who is wanting to learn SEO for their business. There is a lot of information and learning on the tools available in Moz. They practically hold your hand on your SEO learning journey. While it may not have all features and the research depth of big name marketing stack companies, for its price point–it provides lots of value. Great Job Moz!
Read the original on Trustpilot ↗LearningSupportPricing
JW
Jeremy W.
Digital Marketing Manager, Small-Business · 2017-01-11
G2 ★★★★★Great Tool For Marketing - keep track and developing strategies
What they like: Easy to use and straightforward. Set up is quick and integration to Google Analytics simple. Provides a wealth of (useful) information and being able to monitor yourself against competition is great. Highlights the areas to address and also the insights are useful. What they dislike: there is not a lot i dislike but if I had to say something then the number of campaigns on the account is limited at just 5 without upgrading - also the cap of the number of terms feels a bit low at times especially for long tail campaigns - makes you think creatively!
Read the original on G2 ↗Ease of use
VR
Verified Reviewer
Head of Business Development, 1-10 employees · 2018-05-10
Capterra ★★★★★Useful for all the major SEO tasks related to research
Pros: I discovered MOZ maybe 5 years ago and I have to say it is one of the most powerful tools within the SEO landscape. It is quite easy to find the best kewywords for SEO niches and track the evolution in its dashboard. One of their products, Open Site Explorer, provides more information regarding incoming links than the rest of the competitors. Cons: More and more, they are moving features from free version to paid version and the paid version is also becoming more expensive. The value for money is not so good as it used to be.
Read the original on Capterra ↗Pricing
JM
Juan Manuel Rubio
1-10 employees · 2018-05-10
Software Advice ★★★★★Useful for all the major SEO tasks related to research
Pros: I discovered MOZ maybe 5 years ago and I have to say it is one of the most powerful tools within the SEO landscape. It is quite easy to find the best kewywords for SEO niches and track the evolution in its dashboard. One of their products, Open Site Explorer, provides more information regarding incoming links than the rest of the competitors. Cons: More and more, they are moving features from free version to paid version and the paid version is also becoming more expensive. The value for money is not so good as it used to be.
Read the original on Software Advice ↗Pricing
TC
Tanu C.
Business Development Manager, Mid-Market · 2021-09-21
G2 Rated 4.5/5Drive your new Customer to website with MOZ pro
What they like: Moz is best for all marketers and for SEO professionals for rank up websites drive traffic to website generate leads. tools I like in Moz pro are. 1- keyword explorer finds the target keyword doing keyword research for website and blog. 2-research by the site identify the top ranking keywords 3-generate thousand of link opportunities for your website 4-deep crawl your website to find issues on the website 5-analyze site based on most valuable pages What they dislike: Moz is best for the marketing Team only one dislike price is too high
Read the original on G2 ↗Keyword researchSite auditLearning
PV
Praveena VM
IN · 2025-04-25
Trustpilot ★★★★★A Perfect Start to Learning SEO
The "30 Days of SEO" course by Moz Academy was an excellent learning experience! I loved the structured, bite-sized format that made it easy to stay consistent and absorb key concepts each day. The content was clear, practical, and very relevant to the current SEO landscape. The way it gradually built up from basics to more strategic topics was very effective. I especially appreciated the hands-on tips and real-world examples that helped me immediately apply what I learned. Adding short video explainers and downloadable summaries could make it even better—but overall, it’s a fantastic course for anyone wanting to strengthen their SEO skills
Read the original on Trustpilot ↗Learning
SJ
Sarah J.
Digital Marketing Specialist, Mid-Market · 2023-12-05
G2 ★★★★★Moz Crawl
What they like: -It's easy to use. -When I have time, I really enjoy watching/listening/reading the WhiteBoardFridays. What they dislike: - That you can't view crawl data after 1 week or create historical reports. You kind of lose track of the progress you're making on your website when you can only see information about the last week. It would be great to have historical data for as long as you're a member. - That when you export critical crawler issues, it doesn't include the referring URL in the export. - That you can't remove or exclude certain crawled links from being indexed on your site.
Read the original on G2 ↗Site auditReportingEase of use
SE
SEO executive
SEO executive, 50M-1B USD revenue · 2025-01-22
Gartner Peer Insights ★★★★★Unlock Advanced SEO Using Moz: No Drawbacks, Just Results
Moz is a really helpful tool for SEO work. Whether it's using site audits, keyword research, checking DA/PA of the website, and doing backlink analysis, I can do it. I feel Moz tool can easily understand for beginners. Pros: I like most of the features, some of the features I used a lot in SEO like backlink analyses, DA/PA checking and sites audit. Cons: I feel there is not any drawbacks or features that I don't like. Everything is so smooth and simple.
Read the original on Gartner Peer Insights ↗Keyword researchBacklinksDomain Authority
CD
Chirag D.
Co-Founder, Mid-Market · 2021-09-19
G2 ★★★★★Great tool for marketing Moz Pro
What they like: Moz Pro keyword explorer 1 with this tool we easily find keywords related to your niche to ranking helping us target the right keywords to creating custom reports. Also, we can find out your competitor's top keywords. on which they are ranking Link explorer: 2- we can find a new link opportunity with the link explorer tool easily find the high Domain authority link 3- easily crawl and audit the sites to find the harmful issues of websites and fix them What they dislike: Pricing is too high for small companies and for startups.
Read the original on G2 ↗Keyword researchBacklinksDomain Authority
JH
Jay H.
VP of Marketing, Mid-Market · 2017-11-16
G2 Rated 4.5/5I've used Moz at three jobs in a row now - love it
What they like: This is a terrific way to track SEO performance, to find keywords, to get information on which of your pages are failing the "optimized" test, your domain authority etc. It's really worth the $199/month we pay for it - I've found that my search terms always do much better once Moz crawls my pages and makes suggestions. What they dislike: The layout of some of the features can be a little strange at times. Like any software, it takes a little clicking around to totally figure it out.
Read the original on G2 ↗Domain AuthoritySite audit
★★★★★One thing I especially appreciated was…
One thing I especially appreciated was the Moz support team’s responsiveness and professionalism. They handled my account activation swiftly and made the process easy, addressing issues promptly and courteously. The level of customer care I received was outstanding, and they truly made me feel valued as a user. The platform itself is intuitive, with powerful SEO tools and resources that help make digital marketing simpler and more effective. Overall, Moz offers a top-notch experience for both customer service and product quality—highly recommended!
Read the original on Trustpilot ↗Ease of useSupport
ND
Nancy D.
CEO/Program Director, Small-Business · 2024-08-20
G2 Rated 4.5/5Easy to navigate, great features
What they like: I’ve used Moz Pro for about six years or so. While I have access to multiple paid and professional SEO and keyword tools, I always default to using Moz Pro. It has the features I need (competitor analytics, keyword volume, technical audit, on page audit, backlink profile). The cost is competitive. If I had to choose only one tool, it would be Moz Pro. What they dislike: It can get pricy to add keywords to the plan. This is good in a way that it keeps my team focused on the keywords that matter to us and our clients.
Read the original on G2 ↗Keyword researchBacklinksSite audit
HT
Heiko T.
Head Of Marketing, Small-Business · 2017-12-31
G2 ★★★★★SEO Tool with good Cost-Benefit Ratio
What they like: MOZ is great for the basic SEO requirements like tracking your rankings, monitor technical issues or keyword research. You get weekly ranking updates, usually at monday. You can check the currents SERPs in detail, looking at your ranking history and discover interesting opportunities, like all the different SERP Features for your tracked keywords (featured snippets, image packs, reviews, videos, knowledge cards, related questions etc). For the keyword research the keyword explorer is doing a great job. You get a lot of keyword suggestions, which you can filter by relevance or search volume as well. One big benefit is the moz difficulty score. The higher this score, the harder it is to rank for the keywords. Over time you get a pretty good feeling for which difficulties it makes sense to write content, which ones will need some more "offpage efforts" or for which keywords it makes just no sense to create content at all, because the competition is just too high. What they dislike: For offpage SEO I would prefer other tools, as MOZ has not the deepest crawl deepth, but they got definitely better on this in last years.
Read the original on G2 ↗Keyword researchRank trackingSite audit
MS
Matthew S.
Small-Business · 2023-12-05
G2 ★★★★★Moz Pro is for serious SEOs who want results.
What they like: Moz Analytics are great for tracking SEO campaign performance and comparing it to your closest competitors. The keyword research tools are invaluable to finding the best keywords with the highest search volumes for maximum impact. The onpage grader works really well to help SEOs understand how pages should be optimized for higher search visibility in search results. All of my campaigns have increased rankings and search volumes due to the SEO tools in Moz Pro. What they dislike: The link building section has much to be desired. Not very useful. Some of the crawl errors show incorrect data but can be useful to a degree. I wish Moz Pro had a PR outreach tool to allow SEOs to reach authors, editors, and news publishers for content pitches to build solid backlinks rather than just looking at backlinks. The learning area doesn't really explain how to build backlinks.
Read the original on G2 ↗Keyword researchRank trackingBacklinks
HD
Harshal D.
Senior Performance Marketing Manager, Mid-Market · 2022-11-27
G2 Rated 4.5/5One of the best to succeed in SEO
What they like: First of all the Moz bar is just amazing. I can check any website's links, spam score, and page authority which helps me analyze the competitor's site. Second and my favorite is the backlinks metric, it's very easy to analyze and gives very accurate data than the other tools I have used. I also Like how I can check top-ranking keywords and top pages of websites and their traffic as it's one of the most important things to analyze in SEO. Another favorite feature is the on-demand crawl that lets quickly send out a report about technical errors on site. What they dislike: I think the site audit feature needs a little work. I have better site audits with different tools. If they improved the overall site audit feature then it will be the best tool out there in my personal opinion
Read the original on G2 ↗BacklinksDomain AuthoritySite audit
AN
Apurv N.
Project Manager, Mid-Market · 2022-05-09
G2 ★★★★★Comprehensive SEO Software To Grow Keywords Ranking And Backlinking
What they like: Moz Pro is the complete SEO software solution for businesses of all sizes. With Moz Pro, We can get detailed insights into our business website's performance metrics, keyword rankings, backlink queries, and more. Additionally, Moz Pro provides on page grader reports and report templates to help stay on top of our SEO competitors. It is the leading SEO software that provides all the necessary tools for website owners and SEO professionals to optimize websites and improve search engine rankings. What they dislike: The Speed Crawl feature is perfect for those who want to get their hands dirty with some competitive research. This is a great way to monitor the progress of an SEO campaign and make sure that Moz Pro software is doing a good job.
Read the original on G2 ↗Rank trackingBacklinksSite audit
VU
Verified User in Information Technology and Services
Mid-Market · 2021-08-21
G2 ★★★★★Moz Pro - The Best SEO Tool That Helps Me All The Time
What they like: As an SEO Specialist, Moz Pro is a necessity for me. I always use Moz Pro for my various SEO needs, but the main thing that I like about it is keyword research and link analysis. Moz Pro gives us enormous opportunities by comparing various parameters and giving suggestions which lead to the high ranking of the website. With the suggestions given by Moz Pro, I have witnessed high rankings on the search engine results page and high CTR. What they dislike: Even though I like and use Moz Pro every day, there are few things that I dislike about the tool. They are limitations on crawls and keyword tracking. Another drawback is that it is also difficult to set up and customize reporting functionality.
Read the original on G2 ↗Keyword researchRank trackingSite audit
ET
Elisabeth T.
Help Desk Support Technician, Mid-Market · 2019-10-11
G2 Rated 4.5/5Analyze and track your web impact with this great SEO platform.
What they like: One of the things that I really liked to use this tool was the Analytics panel, which serves as the center of the application, through this panel we can connect to a Google Analytics account, thus opening up a range of very interesting functionalities and important for SEO software like this. Provide features such as delivering traffic data from your websites, tracking keywords of your interest, knowing the position your website occupies with respect to keywords that are of your concern. What they dislike: There are several problems with some of the functionalities offered by the program, giving operating problems days in a row, so MOZ should examine more thoroughly the correct performance of tools such as the rank tracker, since a pro version of any software should work perfectly and without problems as serious as the full stop of functionalities that come to extend for days even. Subscription is necessary to be able to use certain features that in other similar tools are present in their free versions.
Read the original on G2 ↗Rank tracking
ML
Madeline L.
Digital Marketing Specialist, Mid-Market · 2018-04-17
G2 Rated 4.5/5The best all-round SEO Software
What they like: Moz's Keyword analysis tool and link analysis are both excellent and thorough. The site crawl function has also been instrumental in helping us identify and clean up website problems. Moz's Keyword explorer is also incredible. Building campaigns and exploring areas where you can be successful is straightforward and really helps create a vision for future SEO plans. What they dislike: Sometimes I find navigating around the tool to be a bit confusing, things aren't always where you expect them to be. They also give suggestions for "fixing" your problems that could be much more detailed and targeted at the issue you are experiencing. Sometimes the help is not relevant or just missing some vital information for addressing your issue.
Read the original on G2 ↗Keyword researchSite audit
MB
Matthew B.
Director Of Marketing And Advertising, Enterprise · 2022-02-27
G2 ★★★★★Moz pro the best SEO tool
What they like: Allows website crawling and detects duplicate content. You can access its extensive knowledge base through the Moz Pro control panel whenever you need it. Rand Fishkin's videos will explain the function of the function. This ensures that you are always learning something new when using the platform. You will be asked to enter 3 competitor websites when setting up the campaign. This feature is very useful as it allows you to monitor the progress of your campaign. What they dislike: This dashboard contains several tools that don't integrate with one another. You can add the same keywords or the same website to several different places on the dashboard. It seems like it should already know these things...
Read the original on G2 ↗Site audit
VU
Verified User in Internet
Small-Business · 2013-05-02
G2 Rated 4.5/5Good tracking tool and helps you learn SEO as you use it
What they like: There are few area's that I use the most often and find useful. The first one is the page grading system that allows you to see how a given page is graded for a specific search term. It also provides suggestions on how to improve the page, which allows you to learn best practices quickly. Second, I find the weekly reports on SERP numbers for all your keywords very useful. It allows me to quickly see improvements to SERP rankings and also see the results. Last, I use the reports that monitor links to keep track of how we are doing with link building. Since PageRank seems to be a lagging indicator, The MozRank metrics have been helpful to see the benefits of our campaigns in more "real time". What they dislike: It doesn't cover the whole SEO process yet. For example, I still go outside the tool to determine keyword popularity and relevance. In addition, I don't like that you have to wait a week to see the impact of your changes...especially if you are trying to eliminate crawl errors.
Read the original on G2 ↗Rank trackingBacklinksSite audit
VU
Verified User in Internet
Small-Business · 2015-12-01
G2 Rated 4.5/5A great tool with a lot of valuable data
What they like: Moz lets you set up keyword groups, and tracks your google rank for those keywords at the individual and summary level. The tool offers a well designed and useful dashboard that gives you the basic information at a glance about how your campaigns are doing. You can then click to drill in to get the details. Another useful feature is that Moz also allows you to define your competitors so that you can benchmark yourself against them. What they dislike: Moz can be expensive, and the number of keywords that you can track is limited by which plan you are on. The tool provides a lot of good information, however it is not as robust as certain other sources (i.e. the back links do not show a complete picture but can give you a general trend).
Read the original on G2 ↗Pricing
KH
Kristen H.
Marketing Manager, Small-Business · 2016-12-08
G2 ★★★★★A great resource for inbound marketers
What they like: I love how easy it is to search for and analyze potential keywords, and then easily add them in and monitor the results and movement of how pages with that keyword are ranking. The analytics and results that Moz provides are very detailed and helpful. It's easy to spend an hour every week making sure we're as optimized as possible. I also love that Moz tells me what I need to fix to optimize our SEO results. It's easy to find pages with broken links now. What they dislike: These seems like something silly to complain about, but I almost feel like Moz has too many great features. They're all useful features, but it took me a while to figure out all of its functionality when we first got started. Once I figured it out though, it's been a lifesaver.
Read the original on G2 ↗KH
Katie H.
Digital Strategist, Small-Business · 2016-12-19
G2 ★★★★★Moz Pro makes my job easy :)
What they like: I love using Moz Pro. The product is great for someone managing several clients and accounts. This tool allows me to gain insight on website traffic, traffic acquisition, and SEO rankings. I have several clients that are concerned with their SEO and using Moz Keyword Ranker allows me to track keywords over time. It also allows me to "grade" the content on each page and see how effective keywords are being utilized. What they dislike: Unfortunately, Moz Pro just announced that they will be discontinuing the social media integration aspect of the software. I used this in order to track social media traffic and report on site traffic that was acquired from social media. Though I have other tools that will help me with this, using this feature in Moz was nice because it collected all the social data in one place. This feature will definitely be missed.
Read the original on G2 ↗Rank trackingReporting
MP
Miguel P.
Presidente, Small-Business · 2018-06-27
G2 ★★★★★MOZ, the ideal tool for inbound marketing
What they like: Moz currently represents one of the best alternatives for marketing. This platform provides several specialized tools to improve and create marketing strategies that will help position and improve your content writing, including choosing topics to write about and develop. Moz will also help you to improve and optimize your social network strategies; in short, there are many possibilities that this tool offers you to improve your marketing projects. The power of MOZ is rooted in a set of tools that I highly recommend: MozBar: It is an extension available for Google Chrome, which helps you to evaluate the domain authority and the page authority; this information is essential to improve our web project. Keyword difficulty: Gives you information about the difficulty of positioning keywords, and is one of MOZ's strong points. Crawl test: This tool is designed for SEO practices and allows you to structurally and technically scan a website to determine the quality of all aspects related to search engine positioning. With this tool, you can evaluate the titles, headers, goals, duplicate content, and structure of a website. Open Site Explorer MOZ: This tool available in MOZ allows you to analyze the links of your website, including the links of your competitors, which gives you a competitive advantage because you can analyze the link profile of your project. What they dislike: The tools available in MOZ can be complex to use; they are not designed for beginners. Sometimes, navigability can be uncomfortable because of the large amount of information it shows, so if you are going to use this tool, you should study first. It can also be expensive for some small projects that want to scale and improve their sites.
Read the original on G2 ↗Keyword researchDomain AuthoritySite audit
CM
Chad M.
CEO, Small-Business · 2017-07-05
G2 ★★★★★Moz Pro Streamlines SEO
What they like: A lot of people approach SEO like it is magic or that if you just cheat well enough - you'll show up first in the search engines. This isn't true, particularly with all of the intelligent updates Google has made over the years. The simple fact is that SEO is a methodical process and Moz Pro helps keep that process in sight. I love how simple it is to track keyword performance, to see your pages are ranking - and how well SEO has been implemented - and tons of other features. Moz Pro takes what could be a complicated system to implement and twists it into something that is simple. What they dislike: The only thing I don't like is how tracked keywords count as an additional keyword for each location you track that keyword. For some accounts we manage, the keywords being tracked can add up quick if they have a couple locations and upgrading the account might not fit the company's size.
Read the original on G2 ↗KB
Katie B.
Freelancer, Small-Business · 2018-01-12
G2 ★★★★★Fantastic for organizing campaigns and developing key words
What they like: I LOVE the keyword optimizer. I use it every single day in developing keywords for individual articles as well as whole-site keywords that we are trying to focus on. I use the "Suggested KeyWord" and ability to sort them by average number of searches every time and always learn a new key word that I would not have thought to try to rank for. I also love Moz' daily and weekly videos. They are incredibly helpful. What they dislike: I wish that there was a way to compare keywords for an individual post without having to add them to a campaign. I am often looking for small keywords for articles that don't merit a full "campaign level" of research, but do require a bit of searching and comparing to find keywords. A simple "compare keywords" selection option would be fabulous.
Read the original on G2 ↗JS
Jasroop S.
Managing Director, Small-Business · 2019-11-09
G2 Rated 4.5/5Mozpro is robust SEO & backlinking tool
What they like: I like mozpro tool because it helps our team to run onpage audit on website and identify crawling issues on the website and resolve them. Also using this tool, we can find the keywords for which our website ranking and improve them. Also, this tool is best for local SEO. One more thing that I would like to add about this tool is that it help us to check our Domain authority and link profile that help us to evaluate our SEO efforts What they dislike: One thing I dislike about this tool is that the competitor analysis feature of this tool is not as strong as it should have to be
Read the original on G2 ↗BacklinksDomain AuthoritySite audit
RJ
Ryan J.
SEO Program Manager · 2018-04-24
G2 (Moz Local) ★★★★★Affordable and easy to use Local SEO tool
What they like: There are so many directories that you have to align to get good local SEO results, and MOZ local does most of the work for you. It is a much more inexpensive option than Yext (which seems to have some sort of unholy alliance going on with some directories like SuperPages) and either automatically updates listings for your or tells you where you need to establish/update an account. MOZ Local also offers an option to push changes directly to Foursquare and Google My Business, which is useful. What they dislike: Some of the updates take an extremely long period of time to be made via MOZ Local. Sometimes, I'd get impatient and do them myself. Some never seem to get updated, but overall, it does a pretty good job. Also, it doesn't always do the best job in identifying duplicate accounts. Their customer service is also not great. If you're confused in using it, you may get lost and stay lost.
Read the original on G2 (Moz Local) ↗Local listingsEase of useSupport
MS
MAMTA S.
Digital Marketing Consultant · 2019-08-18
G2 (Moz Local) Rated 4.5/5MOZ is easy to use tool for Local SEO
What they like: There are so many directories that you have to line up to obtain good local SEO results, and MOZ local does a lot of the work for you. It is just a much more inexpensive choice. Moz Local is easy to work, you merely enter your correct specifics and indeed it applies it into a whole lot on the primary internet directories. It normally aids you in rank far better in Local web search without not drastically work is needed. What they dislike: With Moz's charges and yearly strategy, it really is extremely very clear that should you be employing these to update get in touch with specifics around diverse internet site places, it will vanish within the celebration you have away from using Moz. Quite simply, seems like we have been really caught in.
Read the original on G2 (Moz Local) ↗Local listingsEase of usePricing
RK
RIYA K.
Digital Marketing Manager · 2019-08-22
G2 (Moz Local) Rated 4.5/5Affordable and simple to use Local Search engine optimization tool
What they like: There are plenty of directories you need to align to obtain good local Search engine optimization results, and MOZ local does the majority of the meet your needs. It's a lot more affordable option than Yext (which appears to possess some kind of unholy alliance happening with a few directories like SuperPages) and only instantly updates listings for the or informs you where you have to establish/update a free account. What they dislike: A few of the updates take an very lengthy time period to make via MOZ Local. Sometimes, I'd get impatient and do them myself. Some never appear to obtain updated, but overall, it will an excellent job. Also, it does not always perform the best job in identifying duplicate accounts. Their customer support can also be not great. If you are confused in making use of it, you might get lost and remain lost.
Read the original on G2 (Moz Local) ↗Local listingsSupportPricing
VU
Verified User in Marketing and Advertising
2019-11-20
G2 (Moz Local) ★★★★★Moz Local
What they like: What I like best about Moz Local is how clear the information actually is, once you get used to how the site works. There is so much data you can gain from utilizing Moz. It's so beneficial to actually review how a website is ranking (as well as keywords). Moz is an extremely powerful tool. What they dislike: What I disliked about this site, was in the beginning I did have some trouble navigating the site itself (meaning within our account). Once I was used to the site, it did become easy and quick for me to use, though it just felt a little overwhelming in the very beginning. This is not a negative thing about Moz Local, there is just so much you can actually do with this platform, it's a lot to take in (Especially if you're trying to review multiple and different sites and their ranking).
Read the original on G2 (Moz Local) ↗Local listings
WB
William B.
SEO Specialist · 2019-11-21
G2 (Moz Local) ★★★★★A Great First Step for Local LinkBuilding
What they like: It's a very easy to use initial linkbuilding platform. You can add the basic necessary info and customize the listing further with different categories, photos, videos, and information about our services. You'll start linkbuilding with great directories including HotFrog and ShowMeLocal. What's even better is that it will update all of its listings based on the information you had initially provided or updated it with. Just keep that in mind if you're using custom tracking tags in your GMB listings. What they dislike: The quantity of available links leave a lot to be desired. It's almost a 'you get what you pay for' scenario as Moz Local is one of the cheaper alternatives to linkbuilding subscriptions. Other listings like WhiteSpark and Yext offer their own unique listings. It's something you should keep in mind before you agree to paying for a Moz Local subscription. Inspect the directories Moz Local links to and decide if they suit your business.
Read the original on G2 (Moz Local) ↗Local listingsEase of use
BS
Brandon S.
Director of eCommerce · 2020-04-02
G2 (Moz Local) Rated 4.5/5Moz Local Review Simple and Easy To Use
What they like: Simplistic dashboard and ease of use. Weekly reports are very beneficial. Customer service is top notch and they respond almost immediately to any inquiry. Not to mention the follow up from the team is impeccable. The dashboard displays results in a very visual way which eliminates the need to deep complex reading and understanding. During setup it will ask you a series of questions and by doing this it makes it super easy to get started. Once you enter in the information the dashboard does the work for you. After the initial setup it is more about just keeping an eye on the status update of each network and then troubleshooting as you go. What they dislike: Some sources within the network never get updated. While this isn't an issue per say with the software, I would recommend Moz to dig deeper into their relationships to work on improving this. Getting started with this takes some time. Some of the networks update immediately and others can take weeks if not longer. In rare cases I have some take months before they update. Some networks never update. Updating local directories is critical. It would nice to see the networks to be expanded as another competitor is larger than what Moz's product is.
Read the original on G2 (Moz Local) ↗Local listingsReportingEase of use
HB
Hari B.
CEO, 11-50 employees · 2022-07-11
Capterra ★★★★★Keep me up to date with best SEO practices and marketing trends.
I always like to stay up to date on the latest marketing trends, especially if they are going to help my business. I love that I can have Moz Pro as a resource for me at all times. I don't always have time to follow every single new trend, but with Moz Pro, I get to stay up to date and know what is working and what I should stay away from. It is also easy to use, so I don't have to worry about spending too much time trying to figure it out. Pros: Moz is an all-in-one SEO tool that can help me with keyword discovery, content research, link building, and more. Moz Pro has a ton of features but is also really affordable. I especially love the keyword explorer tool which helps me find new keyword opportunities that I can use to create high-converting content. I also really like the link explorer tool because it shows me where my competitor's links are coming from. It's a great way to find a link-building strategy for my site. Cons: Moz Pro is best for SEO and marketing. I like every feature provided by Moz Pro.
Read the original on Capterra ↗Keyword researchBacklinksEase of use
MA
Mohammad A.
Associate Manager, 51-200 employees · 2022-03-09
Capterra ★★★★★MOZ is a Good SEO Tool with Lot's of Improvement Needed
I started my SEO journey with the help of some free tools in the market. MOZ is one of them. So I have so many pleasant memories with my earlier SEO campaigns where I used MOZ as a primary research tool. But by the time, market is change. We seo professionals need huge data to research and at this point MOZ made me very upset. They need to develop a lot of features in terms of audit/research. Pros: Moz is good for some SEO Professionals who are trying to find competitors backlinks, audit the website, keywords and can check the keywords ranks as well. Moz has it's very own parameter to measure the strength of a webpage. They named it, DA = Domain Authority & PA = Page Authority. It helps to find low competitive keywords by using their free browser extension. Cons: Moz has not the robust features like the other SEO tools such as Ahrefs, SEMRush. It is a OK type tool for me. That's why I recently reduced using this tool.
Read the original on Capterra ↗BacklinksDomain AuthoritySite audit
SP
Santosh P.
Digital Marketer, 1-10 employees · 2021-10-22
Capterra ★★★★★An SEOs bread and butter - but has been struggling since the migrated their server
An essential tool for an SEO. A few niggly bits but it remains my weapon of choice for SEO tasks because of a nice set of tools and a clean, clutter-free UI. Pros: The clean, clutter-free UX and the SEO tools such as page optimisation scores and rankings etc. are excellent. The monthly report setup is easy and straight forward and the crawls are easy to execute. A good package overall. A big shoutout to the customer support team - [SENSITIVE CONTENT] is a joy to interact with and is always ready to help whenever there is an issue. The technical SEO issues Moz identifies are excellent and reliable. Our technical SEO audits would not be possible without Moz. Cons: The weekly updates of Search Visibility are not ideal. Ranking data can sometimes take more than a week to populate which is not ideal when you are on a deadline finishing an audit. Also, since their migrated their servers a couple of months or so ago, their crawls and data population have been flaky with crawls getting stuck etc. Most recently, the PDF report generation has been an issue which has not been ideal. Moz is our primary tool and we count on its reliability. Here's hoping the software stabilises again, soon. And yes - Moz's rogerbot cannot crawl Javascript sites which is not ideal. But then, I am not sure if any SEO tool other than ScreamingFrog can crawl Javascript sites. Here is hoping this feature gets added soon!
Read the original on Capterra ↗Rank trackingSite auditReporting
CP
CJ P.
Digital Marketing Specialist, 11-50 employees · 2021-07-29
Capterra ★★★★★Best of the Bunch
The problem is two fold. We need to know how to be smartest with our content strategy, and we also need to present what we're doing and how we're doing it. Moz has made both of those things easier. Pros: There's a ton of tools for Keyword research, planning, and strategy. Moz is the easiest to use and the most powerful from a strategy and planning perspective. It gives you all the tools you need in a way that's easy to understand, and easy to explain to known analysts. Cons: It would be nice if it was more plug-and-play for presentations. Other than that, it's really simple to use and that's honestly my ONLY complaint.
Read the original on Capterra ↗Keyword research
MS
Madita S.
Cyber Marketing Specialist, 51-200 employees · 2021-06-03
Capterra ★★★★★Good website for SEO resources
Moz Pro is a helpful resource for everyone who wants to optimize their online presence and visibility, but it is no quick-fix. It is something you have to make a best practice every day. Pros: Moz Pro offers a lot of great resources for SEO. They have features like keyword filters that can give suggestions on which keywords to use for optimal visibility, ideas on how to circulate existing content, and more. There are still some resources and functions I haven't looked into, but overall a good software to use. Cons: The website can seem overwhelming at first, and they could do better visually. You will definitely dedicate a lot of time - especially in the beginning - to figure out where you can find what and what makes sense for your businesses.
Read the original on Capterra ↗VR
Verified Reviewer
Facilitator, 11-50 employees · 2020-12-23
Capterra ★★★★★An Excellent SEO Tool with a Few Drawbacks
Overall, this is a robust SEO tool. I have used SEM rush as well - while both have their pros and cons, I find the Moz interface much more user friendly and the insights and dashboards easily actionable. If the bulk operations regarding keywords and URLs can be streamlined further, this tool will be even more useful for digital marketers. Pros: The insights are actionable. The crawl speed is reasonably fast, and the custom metrics like Domain Authority are great tools. The competitor benchmarking is great, too. Custom reports, once setup - are great. Excellent tool for spotting site crawl issues. Cons: Many bulk operations need to be carried out manually. For instance, I had to spend hours to actually remove the tracked and mapped keywords I wanted to remove/update from my campaign. One would think this would be an easy task, but no. One has to look for them manually and delete/update. Setting up custom reports can be tricky as well.
Read the original on Capterra ↗Domain AuthoritySite auditReporting
NB
Nicole B.
Marketing Communications Manager, 51-200 employees · 2020-10-15
Capterra ★★★★★MOZ is a great product, even with Rand Fishkin having moved on.
I like using MOZ with SEMRush and other tools. They compliment each other. I recommend it to other people, especially those new to SEO and looking for something user friendly and affordable that is the real deal versus some of the newer SEO tools like UberSuggest which I think still have a ways to go. Pros: I like that it's very user friendly. Compared to other tools like SEMRush, I find it to be more "fun" and more intuitive to search for keywords and such. It's also a more affordable product depending on the level you choose. Cons: It doesn't do it all. Compared to SEMRush, there are some features missing.
Read the original on Capterra ↗Ease of usePricing
HH
Heath H.
Account Manager, 11-50 employees · 2019-08-09
Capterra ★★★★★A ranking and reporting tool from the experts in SEO themselves!
Been using Moz website for years in terms of their blogs and reading updates in the SEO world, however only recently have upgraded to Pro for the reporting. Pros: Customized reports and rankings in one place, easy to generate info on traffic, keyword movements and individual URL rankings for any website/project. The interface is modern and colored to help differentiate between data sets and as an SEO company, having the powerful Moz brand behind your reporting doesn't hurt! I really like the "featured snippets" integration, as most other reporting tools will only show basic rich results. Cons: Takes a long time to setup, but well worth it in the end as the reporting is comprehensive and seems very accurate when cross checking with SERPs and other tools.
Read the original on Capterra ↗Rank trackingReportingLearning
AS
Amy S.
Marketing Consultant, 1-10 employees · 2019-07-30
Capterra ★★★★★A great high-level SEO platform for Marketing Executives
For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious. Pros: Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with. Cons: The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.
Read the original on Capterra ↗Keyword researchReportingEase of use
VR
Verified Reviewer
SEO Senior and Ecommerce Analyst, 201-500 employees · 2019-07-25
Capterra ★★★★★My Very First Crawling App, great experience
The first time I started working in digital marketing, I had to use this tool and it was very useful to start learning the fundamentals of web crawling and understand the different common metrics of the digital environment. Pros: A very friendly design, keyword monthly tracking, extensive competition analysis according to searches. The Chrome extension is very useful for quick views of the pages you browse through. The best thing that it has without a doubt is the extensive guide both of the characteristics of the tool itself, and of the market in which it lives. Cons: You have to be very specific with the keywords that are added to the projects, because otherwise you get metrics that can be very different from the real ones, for better and for worse. At first it was an accessible tool for medium-sized agencies, but its price increased more than I expected.
Read the original on Capterra ↗Site auditMozBarPricing
VR
Verified Reviewer
Digital Marketing Specialist, 11-50 employees · 2019-05-26
Capterra ★★★★★An essential collection of tools for the SEO pro
We've found a lot of value in Moz Pro. It's improved our SEO performance, and that means more visitors, more customers, and more revenue. It pays for itself. Pros: It offers us so much value as we improve our SEO: - It tells us about issues with our site e.g. missing alt text, title text is too long, or images aren't compressed. - It shows us keyword opportunities - how hard is it to rank for certain terms? How does our site rank in comparison to competitors? - There's a really good community around Moz. It's easy to talk to one of their support agents and there's a forum as well. Cons: It costs quite a lot of money, and it's charged monthly. So if you don't use it for a couple of months, you'll have lost a fair bit of money. But if you use it, you'll definitely get value for your money.
Read the original on Capterra ↗SupportPricingBilling
VR
Verified Reviewer
Receptionist, 51-200 employees · 2019-04-19
Capterra ★★★★★Good SEO Tool
If you know what you're doing when it comes to SEO, then Moz might be a great option. For me, it was helpful, but a bit overpriced considering that I wasn't sure what to do with all the information that was presented. Pros: I used Moz in a previous role for about two months. I found it useful mostly for the purposes of keyword research and competitor intelligence. The user interface was good, modern, and pretty easy to navigate which was nice. Cons: As someone who hasn't done a lot of SEO stuff in the past, it's really easy to get into Moz, but knowing what to do with the information that you get out of the system is another matter. It's interesting because while the UI is simple and makes it easy to navigate around the app, this isn't an indication that the app is for an SEO novice - you do still need to have some experience or knowledge to be able to use Moz effectively. I also think that it's somewhat overpriced considering there are other tools that do a lot more for the same or less cost.
Read the original on Capterra ↗Keyword researchEase of usePricing
VR
Verified Reviewer
Principal, 1-10 employees · 2018-12-21
Capterra ★★★★★Powerful SEO tool
I really like it and think this would be beneficial if you're working in SEO at all. While that's not the focus area of my business, I've found it helpful both personally and for client work. Moz is not super technical so it's easy to get up to speed and using it quickly. Pros: The best parts are their Open Site Explorer and Keyword Explorer. I use it pretty frequently to check for backlinks on client sites, and once you're needing it pretty often it only makes sense to pay for Moz Pro. Keyword Explorer is super helpful for improving relevance and structure of website copy. Cons: Definitely an emphasis on SEO over PPC or other functionality, but for me, this wasn't a big deal as that is my preference anyway.
Read the original on Capterra ↗Keyword researchBacklinks
JB
Jason B.
Director of Marketing, 11-50 employees · 2018-05-10
Capterra ★★★★★Incredibly useful tool
This helped our Organic search grow tremendously with some very hard work. Pros: SEO Moz has helped me create SEO powerhouses in many industries. Their tools are incredibly useful and easy to understand. Whenever you do not know how to use something, their customer service team is incredible with helping and they get back to you right away. I have been in marketing for many years and I would highly suggest marketers and business owners to use this tool. Cons: Sometimes there are so many tools to use that you can forget about some of them. We are fortunately to have a few team members on marketing so each member has specific tasks they pay attention to in Moz.
Read the original on Capterra ↗Support
SB
Subash B.
Co-Founder · 2018-04-28
Capterra ★★★★★Quintessential SEO Tool
Its a great tool for SEO - you cant do without it. Pros: Moz (aka SEOMoz) is a great tool for SEO work, its user-friendly interface, fantastic features and thought leadership. I love the Keyword research competitor backlink analysis, tracking your rankings over a period of time, SEO audits that help you optimize your pages and finding linking opportunities are really a boon to work with efficiently. The reports & their customization is a good feature which helps you make custom reports & add comments. Cons: This is definitely not for a novice - there is a lot of subject matter you need to know for using the tools, but once you know the subject matter the user interface is easy to navigate & get what you want. The site sometimes seems slow & non-responsive - but I am told it's because it's crunching truckloads of data which makes it look slow. Another thing that I have come across is that for some sites that data seems dated & not fresh - wish its updated frequently.
Read the original on Capterra ↗Keyword researchRank trackingBacklinks
TE
Talmage E.
Digital Marketing Specialist, 11-50 employees · 2018-01-11
Capterra ★★★★★Moz pro keeps up with the constantly evolving SEO industry.
Best back link assessment tool on the market. Pros: Moz pro is an exceptional SEO tool. It is so beneficial to have access it's indexing. It is the first tool I check to understand a websites authority. They coined the term "domain authority". They keep their index up-to-date and publicise each new index. I'm never worried about getting out dated data. I can also trust that their tools will always be on the cutting edge of new trends and processes. Cons: Their keyword research tool seems to be lacking to me. For me, it hasn't been great at helping me with keyword research or even checking for accurate search volumes.
Read the original on Capterra ↗Keyword researchDomain Authority
GS
Grant S.
CEO, 1-10 employees · 2018-01-09
Capterra ★★★★★Don't Write a Word without Moz
Pros: I use Moz's Keyword Explorer to refine what articles I write. It has helped me write articles that get hundreds of unique reads a day and convert to leads and paying users. I also enjoy the weekly reports, and they are especially useful if recently launched your website or are constantly adding new pages. Cons: I don't like having to wait a whole week for reports to update and run. Especially since I am only maintaining one site at a time. Moz allows you to crawl multiple sites a week, but only publishes one report per site a week. I would love to be able to use the multiple sites crawls per week on the same site.
Read the original on Capterra ↗Keyword researchSite auditReporting
RC
Ruth C.
Marketing Manager · 2017-11-15
Capterra ★★★★★Access to lots of information and the toolbar extension is a must for SEO
Pros: Lots of functions and features. I use it mostly for generating metrics and the toolbar extension in my browser makes it easy for me to see key stats about any website that I'm on - such as title tags, DA,PA and inbound links. It's also good for generating optimisation recommendations for the website. It's really easy to use and doesn't require much training or reading up to get started with this. Cons: Not many cons for this tool. It does everything you want it to with a nice user experience. I guess the only downside could be that if you have limited knowledge or are a beginner the amount of information could be a bit overwhelming for you.
Read the original on Capterra ↗BacklinksDomain AuthorityMozBar
KH
Kristen H.
Marketing Coordinator, 51-200 employees · 2017-06-27
Capterra ★★★★★A great resource for inbound marketers
As an inbound marketer, Moz makes it easy for me to bring in more leads through Google search. A good chunk of our leads come from landing pages with forms, and the higher those pages rank from the keywords we enter into Moz, the more likely we are to get more marketing qualified leads in the door. It helps make my job easier. Pros: I love how easy it is to search for and analyze potential keywords, and then easily add them in and monitor the results and movement of how pages with that keyword are ranking. The analytics and results that Moz provides are very detailed and helpful. It's easy to spend an hour every week making sure we're as optimized as possible. Cons: These seems like something silly to complain about, but I almost feel like Moz has too many great features. They're all useful features, but it took me a while to figure out all of its functionality when we first got started. Once I figured it out though, it's been a lifesaver.
Read the original on Capterra ↗AZ
Ardalan Z.
Online Marketing Manager (Mid-Senior), 51-200 employees · 2017-04-04
Capterra ★★★★★A must-have SEO tool
Pros: Moz includes the most important features you expect from an online SEO tool. Backlink analysis, keyword tracker, domain analysis, onsite and offsite SEO, organic traffic analysis, and competitor analysis (just SEO). That's why I call is a must-have app. I've used many other SEO apps (such as SEMRush) and the majority of them are helpful but only for your research stage. After that, you will end up paying for features that you won't be using that much. Plus, Moz pricing has been same for a few years now. Cons: There is a section for "insights" to help users understand a few actionable tasks to improve their website SEO score but at this point, Moz's "insights" is premature. Reporting is not a decent feature in Moz. You will find some options for PDF exports but most important charts are not supported and you can only export CSV files and then make similar charts yourself.
Read the original on Capterra ↗BacklinksReportingPricing
VM
Victoria M.
Content Creator · 2021-09-20
Capterra (Moz Local) ★★★★★Value for money
Pros: First of all, the dashboard is quite easy to use and you get weekly reports, which is quite beneficial for tracking purposes. When we were first starting out with this product, we faced a few problems and the customer team was there to help all the way. In fact, all our queries were responded to almost immediately, and they always followed up afterward. When setting up, you will be required to answer a few questions. That way, getting started is very easy and as mentioned earlier, the dashboard is user-friendly. As a result, it’s easy to understand everything. As soon as the installation has been completed, you won't have to do anything else except watch for status updates. Cons: Although installation is easy, it may take some time to get started. This is because some of the network updates may take literally forever before completion, and some never get updated at all.
Read the original on Capterra (Moz Local) ↗ReportingEase of usePricing
MA
Mohammad A.
Associate Manager · 2022-03-17
Capterra (Moz Local) ★★★★★Moz Local is one of the most popular local SEO tools on the market.
Pros: Moz Local is a powerful tool that can help businesses improve their local SEO listings. The software is easy to use and has a variety of features that can help businesses improve their online visibility. One of the best features of Moz Local is its ability to track and monitor your listing progress. The software will track your listing progress and provide you with reports so you can see how your listing is performing. Another great feature of Moz Local is its ability to help you manage your business information. The software can help you update your business information and ensure that it is accurate across all of your listings. Cons: There is no such thing as a Moz Local Tool. But I think they can offer more flexible pricing packages.
Read the original on Capterra (Moz Local) ↗Local listingsReportingEase of use
FM
Flossie M.
CEO · 2023-12-18
Capterra (Moz Local) ★★★★★Great free tool
Pros: Although you need a paid plan to really maximize using the Moz SEO tools, I have figured out how to maximize the data I can glean on ranking keywords just using the free tool, and that data has had a measurable positive impact on post performance/traffic/ranking keywords on my site over time. Cons: Until you figure out how to configure the different options for what segment of your ranking keywords you're looking at, being limited to only 50 in a given category (esp. now that 2 solid years of using Moz has brought my number of ranking keywords from barely 500 to over 3x as many as that) is frustrating. But there are ways to mitigate for this.
Read the original on Capterra (Moz Local) ↗HH
Heath Hamilton
11-50 employees · 2019-08-09
Software Advice ★★★★★A ranking and reporting tool from the experts in SEO themselves!
Been using Moz website for years in terms of their blogs and reading updates in the SEO world, however only recently have upgraded to Pro for the reporting. Pros: Customized reports and rankings in one place, easy to generate info on traffic, keyword movements and individual URL rankings for any website/project. The interface is modern and colored to help differentiate between data sets and as an SEO company, having the powerful Moz brand behind your reporting doesn't hurt! I really like the "featured snippets" integration, as most other reporting tools will only show basic rich results. Cons: Takes a long time to setup, but well worth it in the end as the reporting is comprehensive and seems very accurate when cross checking with SERPs and other tools.
Read the original on Software Advice ↗Rank trackingReportingLearning
HB
Hari Bhatta
11-50 employees · 2022-07-11
Software Advice ★★★★★Keep me up to date with best SEO practices and marketing trends.
I always like to stay up to date on the latest marketing trends, especially if they are going to help my business. I love that I can have Moz Pro as a resource for me at all times. I don't always have time to follow every single new trend, but with Moz Pro, I get to stay up to date and know what is working and what I should stay away from. It is also easy to use, so I don't have to worry about spending too much time trying to figure it out. Pros: Moz is an all-in-one SEO tool that can help me with keyword discovery, content research, link building, and more. Moz Pro has a ton of features but is also really affordable. I especially love the keyword explorer tool which helps me find new keyword opportunities that I can use to create high-converting content. I also really like the link explorer tool because it shows me where my competitor's links are coming from. It's a great way to find a link-building strategy for my site. Cons: Moz Pro is best for SEO and marketing. I like every feature provided by Moz Pro.
Read the original on Software Advice ↗Keyword researchBacklinksEase of use
KC
Karina Crooks
1-10 employees · 2018-12-21
Software Advice ★★★★★Powerful SEO tool
I really like it and think this would be beneficial if you're working in SEO at all. While that's not the focus area of my business, I've found it helpful both personally and for client work. Moz is not super technical so it's easy to get up to speed and using it quickly. Pros: The best parts are their Open Site Explorer and Keyword Explorer. I use it pretty frequently to check for backlinks on client sites, and once you're needing it pretty often it only makes sense to pay for Moz Pro. Keyword Explorer is super helpful for improving relevance and structure of website copy. Cons: Definitely an emphasis on SEO over PPC or other functionality, but for me, this wasn't a big deal as that is my preference anyway.
Read the original on Software Advice ↗Keyword researchBacklinks
TE
Talmage Egan
11-50 employees · 2018-01-11
Software Advice ★★★★★Moz pro keeps up with the constantly evolving SEO industry.
Best back link assessment tool on the market. Pros: Moz pro is an exceptional SEO tool. It is so beneficial to have access it's indexing. It is the first tool I check to understand a websites authority. They coined the term "domain authority". They keep their index up-to-date and publicise each new index. I'm never worried about getting out dated data. I can also trust that their tools will always be on the cutting edge of new trends and processes. Cons: Their keyword research tool seems to be lacking to me. For me, it hasn't been great at helping me with keyword research or even checking for accurate search volumes.
Read the original on Software Advice ↗Keyword researchDomain Authority
SP
Santosh Pandey
1-10 employees · 2021-10-22
Software Advice ★★★★★An SEOs bread and butter - but has been struggling since the migrated their server
An essential tool for an SEO. A few niggly bits but it remains my weapon of choice for SEO tasks because of a nice set of tools and a clean, clutter-free UI. Pros: The clean, clutter-free UX and the SEO tools such as page optimisation scores and rankings etc. are excellent. The monthly report setup is easy and straight forward and the crawls are easy to execute. A good package overall. A big shoutout to the customer support team - [SENSITIVE CONTENT] is a joy to interact with and is always ready to help whenever there is an issue. The technical SEO issues Moz identifies are excellent and reliable. Our technical SEO audits would not be possible without Moz. Cons: The weekly updates of Search Visibility are not ideal. Ranking data can sometimes take more than a week to populate which is not ideal when you are on a deadline finishing an audit. Also, since their migrated their servers a couple of months or so ago, their crawls and data population have been flaky with crawls getting stuck etc. Most recently, the PDF report generation has been an issue which has not been ideal. Moz is our primary tool and we count on its reliability. Here's hoping the software stabilises again, soon. And yes - Moz's rogerbot cannot crawl Javascript sites which is not ideal. But then, I am not sure if any SEO tool other than ScreamingFrog can crawl Javascript sites. Here is hoping this feature gets added soon!
Read the original on Software Advice ↗Rank trackingSite auditReporting
AS
Amy Spreadborough
1-10 employees · 2019-07-30
Software Advice ★★★★★A great high-level SEO platform for Marketing Executives
For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious. Pros: Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with. Cons: The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.
Read the original on Software Advice ↗Keyword researchReportingEase of use
AZ
Ardalan Zandian
51-200 employees · 2017-04-04
Software Advice ★★★★★A must-have SEO tool
Pros: Moz includes the most important features you expect from an online SEO tool. Backlink analysis, keyword tracker, domain analysis, onsite and offsite SEO, organic traffic analysis, and competitor analysis (just SEO). That's why I call is a must-have app. I've used many other SEO apps (such as SEMRush) and the majority of them are helpful but only for your research stage. After that, you will end up paying for features that you won't be using that much. Plus, Moz pricing has been same for a few years now. Cons: There is a section for "insights" to help users understand a few actionable tasks to improve their website SEO score but at this point, Moz's "insights" is premature. Reporting is not a decent feature in Moz. You will find some options for PDF exports but most important charts are not supported and you can only export CSV files and then make similar charts yourself.
Read the original on Software Advice ↗BacklinksReportingPricing
JI
Juan Ignacio Gori
201-500 employees · 2019-07-25
Software Advice ★★★★★My Very First Crawling App, great experience
The first time I started working in digital marketing, I had to use this tool and it was very useful to start learning the fundamentals of web crawling and understand the different common metrics of the digital environment. Pros: A very friendly design, keyword monthly tracking, extensive competition analysis according to searches. The Chrome extension is very useful for quick views of the pages you browse through. The best thing that it has without a doubt is the extensive guide both of the characteristics of the tool itself, and of the market in which it lives. Cons: You have to be very specific with the keywords that are added to the projects, because otherwise you get metrics that can be very different from the real ones, for better and for worse. At first it was an accessible tool for medium-sized agencies, but its price increased more than I expected.
Read the original on Software Advice ↗Site auditMozBarPricing
CP
CJ Pomerantz
11-50 employees · 2021-07-29
Software Advice ★★★★★Best of the Bunch
The problem is two fold. We need to know how to be smartest with our content strategy, and we also need to present what we're doing and how we're doing it. Moz has made both of those things easier. Pros: There's a ton of tools for Keyword research, planning, and strategy. Moz is the easiest to use and the most powerful from a strategy and planning perspective. It gives you all the tools you need in a way that's easy to understand, and easy to explain to known analysts. Cons: It would be nice if it was more plug-and-play for presentations. Other than that, it's really simple to use and that's honestly my ONLY complaint.
Read the original on Software Advice ↗Keyword research
MA
Mohammad Asif
51-200 employees · 2022-03-09
Software Advice ★★★★★MOZ is a Good SEO Tool with Lot's of Improvement Needed
I started my SEO journey with the help of some free tools in the market. MOZ is one of them. So I have so many pleasant memories with my earlier SEO campaigns where I used MOZ as a primary research tool. But by the time, market is change. We seo professionals need huge data to research and at this point MOZ made me very upset. They need to develop a lot of features in terms of audit/research. Pros: Moz is good for some SEO Professionals who are trying to find competitors backlinks, audit the website, keywords and can check the keywords ranks as well. Moz has it's very own parameter to measure the strength of a webpage. They named it, DA = Domain Authority & PA = Page Authority. It helps to find low competitive keywords by using their free browser extension. Cons: Moz has not the robust features like the other SEO tools such as Ahrefs, SEMRush. It is a OK type tool for me. That's why I recently reduced using this tool.
Read the original on Software Advice ↗BacklinksDomain AuthoritySite audit
JB
Jason Brown
11-50 employees · 2018-05-10
Software Advice ★★★★★Incredibly useful tool
This helped our Organic search grow tremendously with some very hard work. Pros: SEO Moz has helped me create SEO powerhouses in many industries. Their tools are incredibly useful and easy to understand. Whenever you do not know how to use something, their customer service team is incredible with helping and they get back to you right away. I have been in marketing for many years and I would highly suggest marketers and business owners to use this tool. Cons: Sometimes there are so many tools to use that you can forget about some of them. We are fortunately to have a few team members on marketing so each member has specific tasks they pay attention to in Moz.
Read the original on Software Advice ↗Support
★★★★★Quintessential SEO Tool
Its a great tool for SEO - you cant do without it. Pros: Moz (aka SEOMoz) is a great tool for SEO work, its user-friendly interface, fantastic features and thought leadership. I love the Keyword research competitor backlink analysis, tracking your rankings over a period of time, SEO audits that help you optimize your pages and finding linking opportunities are really a boon to work with efficiently. The reports & their customization is a good feature which helps you make custom reports & add comments. Cons: This is definitely not for a novice - there is a lot of subject matter you need to know for using the tools, but once you know the subject matter the user interface is easy to navigate & get what you want. The site sometimes seems slow & non-responsive - but I am told it's because it's crunching truckloads of data which makes it look slow. Another thing that I have come across is that for some sites that data seems dated & not fresh - wish its updated frequently.
Read the original on Software Advice ↗Keyword researchRank trackingBacklinks
SR
Scott Reis
11-50 employees · 2019-05-26
Software Advice ★★★★★An essential collection of tools for the SEO pro
We've found a lot of value in Moz Pro. It's improved our SEO performance, and that means more visitors, more customers, and more revenue. It pays for itself. Pros: It offers us so much value as we improve our SEO: - It tells us about issues with our site e.g. missing alt text, title text is too long, or images aren't compressed. - It shows us keyword opportunities - how hard is it to rank for certain terms? How does our site rank in comparison to competitors? - There's a really good community around Moz. It's easy to talk to one of their support agents and there's a forum as well. Cons: It costs quite a lot of money, and it's charged monthly. So if you don't use it for a couple of months, you'll have lost a fair bit of money. But if you use it, you'll definitely get value for your money.
Read the original on Software Advice ↗SupportPricingBilling
KH
Kristen Hay
51-200 employees · 2017-06-27
Software Advice ★★★★★A great resource for inbound marketers
As an inbound marketer, Moz makes it easy for me to bring in more leads through Google search. A good chunk of our leads come from landing pages with forms, and the higher those pages rank from the keywords we enter into Moz, the more likely we are to get more marketing qualified leads in the door. It helps make my job easier. Pros: I love how easy it is to search for and analyze potential keywords, and then easily add them in and monitor the results and movement of how pages with that keyword are ranking. The analytics and results that Moz provides are very detailed and helpful. It's easy to spend an hour every week making sure we're as optimized as possible. Cons: These seems like something silly to complain about, but I almost feel like Moz has too many great features. They're all useful features, but it took me a while to figure out all of its functionality when we first got started. Once I figured it out though, it's been a lifesaver.
Read the original on Software Advice ↗VG
Victoria Genest
51-200 employees · 2019-04-19
Software Advice ★★★★★Good SEO Tool
If you know what you're doing when it comes to SEO, then Moz might be a great option. For me, it was helpful, but a bit overpriced considering that I wasn't sure what to do with all the information that was presented. Pros: I used Moz in a previous role for about two months. I found it useful mostly for the purposes of keyword research and competitor intelligence. The user interface was good, modern, and pretty easy to navigate which was nice. Cons: As someone who hasn't done a lot of SEO stuff in the past, it's really easy to get into Moz, but knowing what to do with the information that you get out of the system is another matter. It's interesting because while the UI is simple and makes it easy to navigate around the app, this isn't an indication that the app is for an SEO novice - you do still need to have some experience or knowledge to be able to use Moz effectively. I also think that it's somewhat overpriced considering there are other tools that do a lot more for the same or less cost.
Read the original on Software Advice ↗Keyword researchEase of usePricing
SK
Sunaina Kaushik
11-50 employees · 2020-12-23
Software Advice ★★★★★An Excellent SEO Tool with a Few Drawbacks
Overall, this is a robust SEO tool. I have used SEM rush as well - while both have their pros and cons, I find the Moz interface much more user friendly and the insights and dashboards easily actionable. If the bulk operations regarding keywords and URLs can be streamlined further, this tool will be even more useful for digital marketers. Pros: The insights are actionable. The crawl speed is reasonably fast, and the custom metrics like Domain Authority are great tools. The competitor benchmarking is great, too. Custom reports, once setup - are great. Excellent tool for spotting site crawl issues. Cons: Many bulk operations need to be carried out manually. For instance, I had to spend hours to actually remove the tracked and mapped keywords I wanted to remove/update from my campaign. One would think this would be an easy task, but no. One has to look for them manually and delete/update. Setting up custom reports can be tricky as well.
Read the original on Software Advice ↗Domain AuthoritySite auditReporting
MS
Madita Sauer
51-200 employees · 2021-06-03
Software Advice ★★★★★Good website for SEO resources
Moz Pro is a helpful resource for everyone who wants to optimize their online presence and visibility, but it is no quick-fix. It is something you have to make a best practice every day. Pros: Moz Pro offers a lot of great resources for SEO. They have features like keyword filters that can give suggestions on which keywords to use for optimal visibility, ideas on how to circulate existing content, and more. There are still some resources and functions I haven't looked into, but overall a good software to use. Cons: The website can seem overwhelming at first, and they could do better visually. You will definitely dedicate a lot of time - especially in the beginning - to figure out where you can find what and what makes sense for your businesses.
Read the original on Software Advice ↗★★★★★Access to lots of information and the toolbar extension is a must for SEO
Pros: Lots of functions and features. I use it mostly for generating metrics and the toolbar extension in my browser makes it easy for me to see key stats about any website that I'm on - such as title tags, DA,PA and inbound links. It's also good for generating optimisation recommendations for the website. It's really easy to use and doesn't require much training or reading up to get started with this. Cons: Not many cons for this tool. It does everything you want it to with a nice user experience. I guess the only downside could be that if you have limited knowledge or are a beginner the amount of information could be a bit overwhelming for you.
Read the original on Software Advice ↗BacklinksDomain AuthorityMozBar
GS
Grant Stanley
1-10 employees · 2018-01-09
Software Advice ★★★★★Don't Write a Word without Moz
Pros: I use Moz's Keyword Explorer to refine what articles I write. It has helped me write articles that get hundreds of unique reads a day and convert to leads and paying users. I also enjoy the weekly reports, and they are especially useful if recently launched your website or are constantly adding new pages. Cons: I don't like having to wait a whole week for reports to update and run. Especially since I am only maintaining one site at a time. Moz allows you to crawl multiple sites a week, but only publishes one report per site a week. I would love to be able to use the multiple sites crawls per week on the same site.
Read the original on Software Advice ↗Keyword researchSite auditReporting
NB
Nicole Baksinskas
51-200 employees · 2020-10-15
Software Advice ★★★★★MOZ is a great product, even with Rand Fishkin having moved on.
I like using MOZ with SEMRush and other tools. They compliment each other. I recommend it to other people, especially those new to SEO and looking for something user friendly and affordable that is the real deal versus some of the newer SEO tools like UberSuggest which I think still have a ways to go. Pros: I like that it's very user friendly. Compared to other tools like SEMRush, I find it to be more "fun" and more intuitive to search for keywords and such. It's also a more affordable product depending on the level you choose. Cons: It doesn't do it all. Compared to SEMRush, there are some features missing.
Read the original on Software Advice ↗Ease of usePricing
JK
Joseph Kahn
Head RankingZealot at Hum JAM · 2021-06-02
TrustRadius Rated 10/10Get the tools to marketing your web sites better for Google rankings!
Moz Pro is being used to find relevant data for SEO (Search Engine Optimizing) projects. It helps to find keywords, competitors and opportunities for improvement. It also does a full audit of your website to determine any issues or problems that could be preventing you from ranking. It [has] a few suite of tools to help you market yourself better online. Pros: It finds relevant keywords and lets you know your chance of ranking with them.; It helps you find content that needs work to rank better.; It helps you improve any technical issues with your web pages.; It helps you audit your current site for any technical issues.; It helps you keep track of your most important keywords. Cons: Their navigation could be more user friendly.; Their data could be easier to use on the screen.; They could have prettier charts and graphs.; They could have a mobile rank checking tool like SE Ranker.
Read the original on TrustRadius ↗Rank trackingSite auditEase of use
SB
Scott Buresh
Owner · 2021-07-07
TrustRadius Rated 10/10A great tool for agencies and individual businesses
We are an agency that uses Moz Pro to gain insights into our clients' websites. We use it to diagnose technical issues on websites, research keywords to target, analyze competitor websites, analyze backlink profiles, track progress, and more. It's an important tool that is vital in putting together comprehensive SEM strategies for our clients. Pros: Backlink research - the link intersect functionality is particularly useful; Keyword research - much more intuitive and accessible than using the Google predict tool; Site crawls - excellent way to see any technical issues that might be hindering search engine performance Cons: The interface could use a refresh - all tools are in a single dropdown and not all intuitively named.; Some of the features, such as site crawls, give you a limited number of credits per month. You can't purchase individual credits, so you either have to upgrade or wait until the new billing period. The ability to purchase individual credits would be ideal.; The keyword research tool is hit or miss with suggestions. It can be overly broad or too specific, but none of the settings really hits the sweet spot of suggesting relevant terms.
Read the original on TrustRadius ↗Keyword researchBacklinksSite audit
PG
Preeti Gautam
Social Media Executive & Content Editor · 2021-06-11
TrustRadius Rated 9/10Best SEO Software For Beginners
If you are a beginner in digital marketing, then this tool is perfect for you. It gives you a lot of features. <br><br>Moz Pro keyword explorer: with this tool you can easily find keywords related to your niche. Also you can find out your competitors top keywords.<br><br>Link Explorer: With this you can easily find out the data of your website or your competitors website. Here you can check DA, PA, spam score, ranking keywords and much more.<br><br>It's been one year that I am using this software. With this tool I can easily analyze competitor's website and their top pages or keywords. This tool helped a lot in my company's work. The best thing about this tool is that you can crawl your pages also. It also gives you an amazing option to check your keywords position on Google page. Pros: Easy to use.; Less expensive as compared to other softwares.; One month free trial.; Good for SEO. Cons: Lots of features are missing.; Navigation.
Read the original on TrustRadius ↗Keyword researchBacklinksDomain Authority
MS
Max Shtefan
Search Marketing Manager · 2020-03-03
TrustRadius Rated 10/10You can't go wrong with using Moz
Moz tool is used by our SEO team at <a title="Link: https://www.theprimacy.com" href="https://www.theprimacy.com" target="_blank" rel="nofollownoopener">Primacy</a> to analyze organic performance of a website at a granular level. We then report out high-level analysis/results to additional internal teams or clients. We've used the tool to help us in many cases such as keyword research, link building, rank tracking, competitor assessments, page authority metrics and much more. This is a must-have tool for an SEO expert. Pros: Linkbuilding opportunities and research; Keyword rank tracking; Competitor assessments Cons: Crawls and campaigns have limits tied to your membership cost; Relatively tight keyword tracking restrictions
Read the original on TrustRadius ↗Keyword researchRank trackingBacklinks
VU
Verified user
51-200 employees · 2018-12-14
TrustRadius Rated 10/10I love-- a paid subscriber to the MOZ community
We use MOZ to monitor the optimization of our clients' sites. It is actively used by myself and one other inbound marketing professional. It specifically helps me monitor how well our clients' sites are ranking for certain keywords (nationally & locally). It also helps me find new opportunities for terms we could target with our existing content or opportunities for new content. I primarily find myself using Rank Tracker & Keyword Explorer. I'm looking forward to seeing what will be added since the merge with STAT that will help us find new link opportunities. Pros: Keyword Explorer. I use the lists feature, SERP analysis, & suggestions several times per week. The suggestions that are questions is a good starting place for get a sense of what my target audience cares about. Then I'm able to do more targeted research within the SERP itself and come up with a plan for our piece of content.; I think Rank Tracker is really helpful, especially for agencies trying to get a quick sense of how many sites are performing for higher priority terms. All your top terms are on one page, which makes it easy to do a quick, daily check.; MOZ does a really good job at creating an open, no judgement community forum where ideas and concerns can be freely expressed without ridicule or embarrassment. Whether you think you are a beginner or an expert, you are welcome to speak your mind and ask your questions. Their free articles, white papers, vlogs, etc are all really well done resources for any SEO professional. Cons: Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.; I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.; I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Read the original on TrustRadius ↗Keyword researchRank trackingBacklinks
RH
Rachel Hensley
E-Commerce Director · 2018-12-12
TrustRadius Rated 9/10Moz is a benefit to your marketing arsenal.
Moz was used by the organization by the two E-Commerce directors within the company. It gives great insight to your SEO by providing keyword research, position monitoring, and crawling stats. You are able to track certain keywords and their position so you can aim to improve your rank over time. They also make a great Google Chrome extension that gives you SEO feedback as well. Pros: Keyword Research: Before starting SEO you should always start with an audit and by doing your research. You can trust the MOZ brand to bring you real information regarding keyword research.; Position Monitoring: This was my favorite feature of the program. I love selecting my keywords and watching their position/performance over time. I found many ways to improve and looked forward to checking it each month.; Crawling: Moz pro gives you crawling information to rival Google Analytics. Cons: It's not a super intuitive program. It can be clunky in some areas and while not hard to use, it doesn't flow as well as it could.; It doesn't have a sleek design. The backend and information is upfront but could benefit from a sleeker design to maybe better represent the brand.
Read the original on TrustRadius ↗Keyword researchSite auditMozBar
VU
Verified user
201-500 employees · 2018-12-09
TrustRadius Rated 9/10Moz....Simple, Straightforward and Solid
We use Moz for keyword research so that we know how people are searching for us. This helps us know what words to target and what content to create. We also track our where our keywords are ranking. We also create reports to track our progress and report to management what's working and what's not. Pros: Reporting is super easy. Customize reports to suit your specific needs and schedule them to be sent out on the schedule you want.; Keyword research....not only do we monitor our own target keywords, but we use it for competitor research to learn what our competitors are doing well and where they might be falling short.; More keyword research....we use it to prioritize keywords based on volume and difficulty. Cons: It took a while to get the feel of everything. Some items don't seem to be in an intuitive place, in my opinion.
Read the original on TrustRadius ↗Keyword researchReportingEase of use
KB
Katie Bodell
Freelancer · 2018-04-25
TrustRadius Rated 10/10Love Moz for SEO
My editorial team uses Moz on a daily basis. <br><br>It helps us determine successful key words for articles, landing pages, and social media content. We use it to help us manage SEO. Pros: Keyword selection - helps us choose the best keywords to target; Recommended keywords - sorting & filtering these results by audience reach is really helpful; On-page grading of SEO goes way beyond the basics & helps identify problems & solutions for SEO. Cons: I would love a "click to compare" option for keywords. You can do this with larger campaigns, but often I am searching for a single-use keyword (for a blog post, for example) and want to compare the data for multiple keywords without using the page navigation.
Read the original on TrustRadius ↗Learning
SK
Samuel Klepinger
Business Intelligence Analyst · 2018-04-25
TrustRadius Rated 9/10SEO for everyone w/Moz
Our company uses Moz as a tool to save time and simplify a number of tasks related to our website and digital presence. These include keyword research, tracking ranking performance, content optimization, & competitor analysis, among others. We've been Moz users for quite a while and have consistently found the tool suite to be very helpful for our small marketing team! Pros: The keyword research tool, 'Keyword Explorer' provides a lot of information in a very consumable format.; Moz's 'Crawl Test' tool is great for prioritizing issues by impact. While a lot of other competitor tools will identify and report on trouble-making URLs and errors that need attention, the Moz UI and readily available resource articles and tips make it a much more complete solution; we're able to identify technical SEO errors, get assistance with prioritizing them, and find instructions for how to fix issues, all in one place.; Moz has a developed community of SEO folks, digital marketers, and internal staff that are always quick to answer questions and provide feedback. Cons: For our keyword research needs, we typically end up using other tools to supplement the data we get with Moz. Consequently, a lot of our research is compiled outside Moz.; The social media tool, FollowerWonk, was included with a Moz subscription at one point, but is no longer available. We were sad to see it go!; Tracked competitors are limited to three per campaign.
Read the original on TrustRadius ↗Keyword researchRank trackingSite audit
LM
Lindsey Marymont
Senior Manager, Demand Generation · 2018-04-19
TrustRadius Rated 9/10Moz Makes SEO Easy
Moz is a very powerful tool for analyzing search traffic and measuring performance. We had a bit of a hard time setting up the campaigns within the system, but once we figured out the best way to structure the setup, it was very useful. We used the system regularly, making technical audits a part of our SEO strategy. The reports we subscribed to kept us updated and notified us of any changes we would want to know about and allowed us to monitor our campaigns without doing too much legwork. We could have utilized more of the capabilities considering how much the basic offerings helped us but didn't get far enough into the system. Pros: Technical SEO audit reports; Keyword tracking and competitive rankings; Grouping keywords into campaigns to monitor as group; Automated reporting emailed regularly Cons: Easier or more structured setup - maybe guided tour to walk through examples; More recommendations for customers. There is some degree of this, but it is helpful to have various different kinds of recommendations.; The video tutorials are helpful - I watched a lot of them, but if I had to think of something, I would recommend more of this.
Read the original on TrustRadius ↗Rank trackingSite auditReporting
VU
Verified user
1001-5000 employees · 2015-09-11
TrustRadius Rated 10/10Moz is a must have tool for any SEO strategy
We use Moz as a key resource for our SEO strategy. The tools in Moz Pro allow us to keep track of duplicate content, broken links, and areas of opportunity in SEO. Pros: Wide variety of tools that can solve/answer almost any SEO problem.; Very user friendly. Anyone can use the tools with little to no training. Cons: I wish they had better dashboards/summary views. There is so much information that Moz provides, that it would be really helpful when I logged in to see high priority issues and areas of excellence like, "This is what you need to fix right now" and "This is what you're doing great"
Read the original on TrustRadius ↗LearningEase of use
LS
Louis Swingrover
President · 2015-09-04
TrustRadius Rated 10/10Nothing is Impossible
We use Moz to automatically track rankings and other metrics, and on this front it is one of the best. It has an expansive index that is kept fresh on a regular basis and the designers think creatively about various use cases. We also mine OSE for links and insights, and make extensive use of the Keyword Difficulty tool for research. Pros: Automatic, up-to-date rank tracking & analytics; Extensive, fresh index of backlinks throughout the web; Helpful built-in usability coaching; Helpful details and flourishes; Cutting-edge education; Community; Integrity Cons: Moz needs to integrate their products better across Followerwonk, Local, and Analytics; Moz needs significant improvement to their tracked keyword "gardening". I need to edit keyword tags in batches.; I would like to see Labs come back.
Read the original on TrustRadius ↗Keyword researchRank trackingBacklinks
IG
Ingo Grammel
Sr. Digital Marketing Manager · 2014-05-20
TrustRadius Rated 10/10Moz - Affordable and Useful SEO Tool
We use Moz across our marketing department for various clients. It's an important part of our SEO process. I find it most useful for competitive research, keyword tracking and for inbound link analysis. Pros: Keyword Rankings and how competitors rank alongside you; Inbound link analysis - Includes domain authority of inbound links and anchor text used. This is helpful when comparing with Google Webmaster Tools as well.; Research Tools are also very good. On-Page Grader, rank tracker and keyword difficulty are all useful tools for analysis and assessing the competitive environment.; Be sure to sync up Google Analytics and social media when possible. Cons: Would like to see the ability to add more competitors for rank tracking; Would like to see more competitive pricing for Moz Local and maybe combo packages for multiple locations
Read the original on TrustRadius ↗Keyword researchRank trackingBacklinks
RN
Richard Naimy
Director of SEO · 2014-02-07
TrustRadius Rated 9/10Moz and what it means to me
I use Moz professional tools for SEO research purposes and insights. Moz Pro Tools are currently only used by me. Moz Pro Tools allow me to gain insight into how one domain is performing against its competitors when looking at Moz ranking factors. I also read the blog on a daily basis to keep up on the latest SEO/SEM trends and debates. Moz has a wonderful community of highly engaged professional search marketers who span the search marketing spectrum and love to share their insights and findings. I personally find a tremendous value from being apart of this Pro community! Pros: Moz has a ton of valuable data with regards to URLs indexed. The Moz tool allows me to gain insights into search engine rankings and how they may view my sites.; The power of Moz's community and Q&A forums: there is a wealth of information in there, and I love that I have the opportunity to tap into it when I need to!; Another strength I see is in their customer service. I have had few issues, but when I did, they were resolved quickly and professionally.; Moz's leadership - Rand is a great leader and industry advocate!; Moz's Marketing analytic tools, both free and paid, are yet another powerful tool in the tool box! Cons: I guess I would like to see more training videos on how best to leverage their tools. Or watch video from other community member on how they leverage Moz's pro tools.
Read the original on TrustRadius ↗Rank trackingLearningSupport
DG
David Gray
Worldwide Search Engine Marketing Manager · 2014-01-29
TrustRadius Rated 10/10Moz: Serious Search Software & Tools for the SEO
The Search Engine Marketing Team at Analog Devices uses Moz software tools. We use it for keyword and link research. We also use the On Page Grader to help our internal marketing customers better understand on page optimization best practices. Pros: In this Engineering-based environment, where all decisions need to be data driven and where everyone is an expert, ("A prophet is not without honor except in his own town, among his relatives and in his own home, "), any outside research source is extremely valuable in convincing the critics of your informed opinion. Moz tools and especially the On page grader are useful in convincing the nay-sayers about just how poorly optimized their pages are.; Whiteboard Friday is without equal in keeping me informed with the latest SEO industry trends. Rand Fishkin provides succinct and timely advice on search engine algorithms and the tactics and strategies to help SEOs to stay ahead of these changes.; The Moz Blog is a resource which can be used to get advice and answers to questions from experts and SEOs from similar industries or agencies. Cons: The link finding tool could be more robust in finding deeper linking opportunities than the ones which are on the surface.
Read the original on TrustRadius ↗Learning
MT
Mike Tekula
Senior Consultant · 2014-05-15
TrustRadius Rated 9/10An Indispensable Tool Set for Content Marketers and SEOs.
We use Moz to monitor traffic and search/social visibility for our clients' brands, as well as for competitive analysis to help our clients identify opportunities and prioritize online marketing activities. Particularly, Moz's Open Site Explorer link data set and reporting tool is highly valuable to our work - I use this tool daily. Moz's traffic analytics are intuitive, but I do not frequently use this piece of their tool set. Other highly valuable components of the Moz suite of tools are the Keyword Analysis tool, which is great for analyzing the level of competition for a given target keyword, the Rank Tracker tool and the Fresh Web Explorer, which is useful for tracking mentions for client and competitor brand and product names recently discovered across the web. Pros: Intuitive user interfaces - Moz has invested heavily into making their tools/reports beautiful and easy to use, and the interfaces get better all the time; Focus on actionable data - Moz started as a SEO consultancy, and this is apparent in the functionality of their tools. Most data can be exported in various formats, and overall their interfaces are kept simple with a focus on highlighting clear, actionable data (many competing tools provide overwhelming amounts of data in their reports).; Constant updates - the team at Moz constantly monitors usage of their various tools and surveys users for feedback. This data is used to prioritize enhancements. They reinvest in making the tool set better every day, and it shows. Cons: Traffic reporting - their overall traffic reporting isn't as customizable as I'd like, and I find the interface less-than-intuitive next to Google Analytics or similar analytics tools.; Too many tools - Moz has a lot of great functionality, but they've built/acquired so many tools over the years that I believe they need to reevaluate which of these tools they should continue to support. The On-Page Grader, for example, strikes me as a low-value tool that they should consider removing.; Missing rel=canonical tag support in Open Site Explorer - this tag essentially changes the link graph and passes link equity away from the page in question, and currently Open Site Explorer does not account for this (which can be misleading for marketers who aren't aware of the function/existence of this tag).
Read the original on TrustRadius ↗Rank trackingReportingEase of use
SM
Steve Medeiros | Lead Search Analytics Expert
Affiliate Program Manager | Lise Watier Inc. (E-Commerce) · 2014-05-22
TrustRadius Rated 10/10You are not a true SEO unless you use Moz
We use Moz to help us keep informed of up to date information going on in the Search industry. Mainly our digital marketing department are the ones who use the tools for competitor analysis, backlinks, SEO tracking etc... The tools are easy to use and we especially enjoy the Whiteboard Friday weekly videos. Pros: Leaders for information in the industry.; Tools are easy to use, especially when working on an offsite strategy, we find Open Site Explorer very useful.; Perfect source for beginners to advanced Search Cons: Crawl test limit is too low; More tools to analyze social channel performance; Would be great to have a tool to analyze G+ perfomance
Read the original on TrustRadius ↗BacklinksSite auditLearning
NB
Nathan Brophy
SEM Campaign Manager · 2014-05-13
TrustRadius Rated 10/10Fantastic Tools Supported By An Invaluable Community
I used this with every organization I've worked for but it isn't used by the entire department I'm currently working for, which is primarily paid advertising.<br>The open site explorer is extremely valuable in knowing where our competitors are featured on other websites, as a way to find placements for our products. Their mozinars solve the problem of "what are some new strategies that we can implement?". Pros: Open Site Explorer: Their index of websites provides a very detailed view of where your competitors are located on the web. You can use this information to go after similar placements.; Analytics Dashboard: A great way of measuring your current rankings and how the on-page optimization contributes to these rankings. What do you need to improve upon to increase these rankings? While rankings aren't as important these days, it will always be important to the ego of your superior.; Mozinars: Hands-down the best way to learn about the latest trends in digital marketing. You always finish with a great new strategy to propose to your superiors/clients. Cons: They need a lower cost product for those who just want the premium mozinars. It is so valuable for those starting off in the industry who don't have clients yet, but can't justify the price.
Read the original on TrustRadius ↗Rank trackingPricing
VU
Verified user
51-200 employees · 2014-05-09
TrustRadius Rated 10/10An aMOZing resource for SEO professionals
Moz is used to evaluate the overall health of our clients' websites. We are able to monitor backlinks, internal linking, social endorsements/shares, authority metrics and so much more! By building an overall profile of a website, we are able to better and more clearly define strengths and weaknesses--if a site isn't performing well, we are able to figure out why. Pros: Open Site Explorer -- an awesome resource for building a better understanding of a site's link profile. This is definitely my most-used Moz feature and the best link analysis tool out there!; Fresh Web Explorer -- in SEO, we can forget about the importance of brand mentions. This is a recently discovered tool that I have added to my monthly reports to give my clients' a more complete picture. Cons: I wish there was a better way to sort/filter results from inbound links within Open Site Explorer. For example, I'd love to be able to filter out internal inbound links from main navigation bars.; While Open Site does provide some social signals, I wish the information was more complete. Currently, there is only a snapshot beneath "Top Pages."
Read the original on TrustRadius ↗BacklinksReporting
PB
Paul Bruce
Digital Marketing Manager · 2014-05-07
TrustRadius Rated 9/10MOZ Review from Paul Bruce in Raleigh
We are currently using MOZ to track the effectiveness of our new website launch. We are also tracking our optimization and social efforts as well of those of our competition. Pros: The reports that they provide are very helpful and easy to use.; The ability to track our competition and what they are (and are NOT) doing well is extremely beneficial.; The ease of use of all of the tools and the explanations of what the tools does and how to make it work are fantastic! Cons: The only negative I would have with MOZ would be the once a week reports, could we get them daily? (Once a week is actually fine, but I had to say something!)
Read the original on TrustRadius ↗ReportingEase of use
LM
Laure Marini
Account Coordinator · 2014-05-02
TrustRadius Rated 10/10Nothing but Love for Moz
We are using Moz accross our entire organization for all types of online marketing initiatives, especially search engine optimization. Pros: Open site explorer - great for backlink research.; Keyword and ranking tool - great for keyword research.; SEO toolbar - great for easily accessing all of my favorite tools right while browsing the web.; The Moz Blog has great blog posts and is great for keeping up-to-date on the latest online marketing trends and updates. Cons: I would love it if the on-page grader could give you recommendations for keywords to optimize the page for.; There is a twitter analytics tool, it would be amazing if there were an analytics tool for all other social media.; A social media optimization program would be wonderful.
Read the original on TrustRadius ↗Keyword researchBacklinksMozBar
VU
Verified user
11-50 employees · 2014-04-28
TrustRadius Rated 10/10An Expert Review of Moz Analytics
Moz is being used by our Marketing team to better inform the decisions we make with our website content. They use it to monitor our SEO related issues and map our social media campaigns together with Google Analytics data. This informs the types of content we place on the site from CTAs to blog posts. We also use MOZ to monitor our clients' websites for the same types of issues and data points. Pros: Website Crawl Diagnostics - finding the issues that aren't readily apparent that hurt your organic SEO results; They do a great job at graphically representing the vast amount of data that has been compiled about your site; Keyword and opportunity recommendations; Competitive Analysis Cons: The initial results take a while to compile especially if it is a large site. This can take a day to a week to get initial results.; They could streamline the reporting aspects of the crawl diagnostics report. At current you have to visit several screens to see what the recommended fixes are.; They could add LinkedIn to the Social Reach features.
Read the original on TrustRadius ↗Site auditReportingLearning
CW
Chel Wolverton
Senior Marketing Analyst · 2014-02-04
TrustRadius Rated 10/10Loving Moz, need to invest more time in using the bits and pieces together.
We use Moz analytics and other tools to track how our search terms are doing on a weekly basis for SHIFT and for clients of the agency. We also employ all the other research tools attached to our Moz Pro account, including Followerwonk, Open Site Explorer and Fresh Web Explorer. Pros: Weekly reports on search engine rankings and keywords.; Insights into all areas of search, social and other marketing efforts effect on search.; I love the additional tools included in the pro account. Followerwonk helps us with Twitter reporting. Fresh Web Explorer helps us stay on top of links back to our site. Cons: More integrated approach with research tools.; I'd love to see Moz add in Google AdWords keyword and advertising competitive intelligence research.; The analytics portion of the account feels very unfinished. While it provides a great deal of surface level reporting I want the details and specifics of performance. Looking for it to replace Google Analytics at some point in the future.; I wish there were a way to separate out press release mentions from our primary domain and Moz web mentions. It's not really beneficial to us, but we're still measured by it. Same for clients.; I also wish that we could buy more keywords per client vs. having to upgrade or modify down our keywords to make room for others on the account. It's not really within our budget to increased the amount we spend on it, but we're only really lacking in keywords. Pricing structure could use an update.
Read the original on TrustRadius ↗Rank trackingReportingPricing
RH
Ryan Hutchings
Director of Marketing · 2014-01-31
TrustRadius Rated 9/10Cut the Crap - Straight forward review
It is primarily used by the marketing department, specifically myself. I report some of the main data across the company to key stakeholders, but actual daily use of the product is in my lap for now. I mainly utilize the tool for getting me the "general health" of my websites and campaigns. Keep me up to date with ranking changes and anything else that can be an indication of good or bad. Pros: Ranking reports w/ local indicators; community forums; competitive research tools; email recaps of Cons: being able to have multiple user profiles in a single account with possible different access levels; specify certain email data to be sent to different people automatically
Read the original on TrustRadius ↗Reporting
SS
Sean Smith
Internet Marketing Specialist · 2014-01-28
TrustRadius Rated 9/10An Honest Moz Review, by a Content Marketer & SEO
SEOmoz is being used to optimize SEO campaigns for our clients, as well as integrate social media analytics for better insight into our clients social channels. It is being used in the marketing department of our company – specifically in SEO and social media. The problems SEOmoz addresses are ones of SEO progress tracking, finding next steps in technical SEO best practice implementation and ongoing reporting for our clients with their statistics. It is also used for social media tracking, and link tracking for our clients. Pros: SEOmoz does a great job of integrating social media and search marketing progress in to one easily digestible viewing format. At a glance you can see what channel of marketing is the most effective and by how much.; SEOmoz does a great job of acquiring like-minded companies like GetListed, FollowerWonk and gain partnerships with other companies such as Buffer and the like to improve synergy between products and offerings. Basically they wrap together the entire internet marketing funnel so well that they would be impossible to dismiss.; SEOmoz has a beautiful focus on community, and their massive database of information on their blog, on their faq, on their Q&A give tremendous insight into any SEO problems or strategies you might need a second opinion on, technical or topical. Cons: With the new Moz Analytics product they released in the past year there are definitely lapses in UX efficiency. This meaning that it is far harder to use than it should be, or just downright unpleasing to use sometimes. This could definitely use improvement, as the old tool was exceptionally easy to use.; SEOmoz (rebranded Moz) now seems to have a diluted view on their approach as a company towards their product. Now focusing on the entire internet marketing funnel as opposed to the SEO focus they had in the past, it seems that they have lost a bit of their niche – and are looking for a way to dig their newer, more broad niche. While they still have a massive following, this doesn't seem to be working out too well from the outside so far, they essentially need to find a very good technical way to wrap together reporting in a very deep and exciting way with data. Using Mailchimp APIs, Google APIs, Twitter & Facebook APIs etc. would help to essentially create a larger-scale reporting tool, which is essentially what "Moz Analytics" has become.; They could do a better job at defining issues in current profiles filled out by their customers and give recommendations towards improvements. Such as, "Twitter profile does not have a site link, this needs to be added" or integration and recommendations on local specific campaigns (should be created to have local focused campaigns), "Twitter profile does not have a location set, this needs to be added" and so forth.
Read the original on TrustRadius ↗Site auditReportingLearning
LW
Lisa Weber
US · 2023-12-12
Trustpilot ★★★★★Quick to respond
Quick to respond - Knowledgable I recently had an issue regarding billing with Moz, and I must say, I was thoroughly impressed with how they handled it. From the moment I reached out, Eli M. (UK) response was not only swift but also incredibly helpful. The Eli demonstrated a high level of professionalism and a deep understanding of my concern. What stood out most was his readiness to resolve the issue in my favor. It’s rare to find a company that not only listens to its customers but also takes decisive action to ensure their satisfaction. Their prompt and favorable resolution to my billing query showcases their commitment to excellent customer service. It’s clear that Moz values its customers and prioritizes their needs. I highly recommend Moz to anyone looking for reliable and customer-focused digital marketing tools. Their product is excellent, but it's their customer service that truly sets them apart. Kudos to the team at Moz for turning a potential problem into a positive experience!
Read the original on Trustpilot ↗SupportBilling
TL
Tahir Liaqat
GB · 2023-11-21
Trustpilot ★★★★★A Long-Term SEO Partner
Over the past 12 years, I have been a loyal customer of Moz. I can confidently say that they have been an invaluable partner in our journey to achieve and maintain top search engine rankings. Despite undergoing various changes in their team, leadership, and offerings, Moz has consistently demonstrated their commitment to providing exceptional service and ensuring our success. Moz’s comprehensive suite of SEO tools has been instrumental in helping us identify and address technical issues, optimize our website content, and build a strong backlink profile. Their data-driven insights and actionable recommendations have guided our SEO strategies and enabled us to make informed decisions that have directly impacted our visibility and organic traffic.
Read the original on Trustpilot ↗Rank trackingBacklinksSite audit
AH
Ahmed Hasan Hafiz
BD · 2023-10-12
Trustpilot ★★★★★Excellent
Some of the key offerings and features of MOZ.com include: SEO Software: MOZ provides a suite of SEO tools and software, including keyword research tools, link analysis, on-page optimization, and rank tracking. These tools help users optimize their websites for better search engine performance. Educational Content: MOZ.com is known for its extensive library of educational content, including blog posts, guides, webinars, and online courses. They cover various aspects of SEO, content marketing, and online marketing strategies. Community and Forum: MOZ has an active online community and forum where users can ask questions, share insights, and engage in discussions related to SEO and digital marketing. Whiteboard Friday: This is a popular video series on MOZ.com where SEO experts share tips and insights on various topics related to SEO and online marketing. Local SEO: MOZ provides tools and resources specifically focused on local search optimization, which is crucial for businesses targeting local audiences. Link Building and Analysis: MOZ.com offers tools to help users analyze and build high-quality backlinks to improve their website's authority.
Read the original on Trustpilot ↗Keyword researchRank trackingBacklinks
SL
Sue L.
Project Manager, Small-Business · 2023-12-05
G2 ★★★★★Love Using Moz Pro with Our Clients
What they like: I like that it is easy to use. The menu on the left hand side shows me exactly what I need to click on to get the information that I need. I use Moz Pro on a weekly basis. It allows me to check on each of my clients' websites and how they are ranking. I also love that there are so many other features, like the ability to see what keywords competitors are ranking for and the ability to do keyword research What they dislike: The downside of using MozPro is that there is so much information, it takes a little bit of time to sort through it.
Read the original on G2 ↗Keyword researchEase of use
VU
Verified User in Computer Software
Enterprise · 2018-01-11
G2 ★★★★★Moz is Perfect Lightweight Tool for SEO
What they like: Moz is intuitive, easy to learn but has in depth metrics for experienced marketers. We've found it to be extremely helpful in launching new products and go to market strategies. It has also been very helpful in identifying competitor strategies. What they dislike: It's not as powerful as other SEO and SERP tools on the market. It doesn't crawl as frequently as others. Moz has also been known to alter their algorithm and completely ruin your historical data. I have been using them for 4 years and this has happened twice.
Read the original on G2 ↗Site auditEase of use
JR
Jon R.
Business Owner · 2017-06-27
G2 (Moz Local) ★★★★★Moz Local has helped my business tremendously!
What they like: It is easy to use, you basically just input all of your correct information and it puts it out to most of the major directories. It basically assists you in ranking better in local search results for a very reasonable price, and not much work is involved. What they dislike: Nothing really, except that the changes and improvements do take some time to notice. If you sign up with Moz Local, your Local SEO isn't going to improve over night, but it will certainly improve over 6 months to a year.
Read the original on G2 (Moz Local) ↗Local listingsEase of usePricing
VR
Verified Reviewer
Marketing Associate - Digital and Technical Marketing, 51-200 employees · 2018-08-06
Capterra ★★★★★Great SEO platform for the price
Pros: Moz offers a lot of features in it's SEO package. Comparing domain authority to competitors helps you understand how your site is ranking to others. The Keyword Explorer has been very helpful. It allows us to see how a keyword ranks in general and also how it has been performing on the root domain. The site crawler report has helped us discover critical crawler issues and not allow our rank to decline. Cons: It would be nice to add more than 3 competitors to compare how we are ranking against them for domain authority.
Read the original on Capterra ↗Keyword researchDomain AuthoritySite audit
BC
Benjamin Cooper
51-200 employees · 2018-08-06
Software Advice ★★★★★Great SEO platform for the price
Pros: Moz offers a lot of features in it's SEO package. Comparing domain authority to competitors helps you understand how your site is ranking to others. The Keyword Explorer has been very helpful. It allows us to see how a keyword ranks in general and also how it has been performing on the root domain. The site crawler report has helped us discover critical crawler issues and not allow our rank to decline. Cons: It would be nice to add more than 3 competitors to compare how we are ranking against them for domain authority.
Read the original on Software Advice ↗Keyword researchDomain AuthoritySite audit
GN
Gaetano Nino D.
Head of Growth & Demand Gen, Small-Business · 2017-06-17
G2 ★★★★★Phenomenal tool for SEO, Content Marketing, and Link Analysis
What they like: Keyword explorer by far is the best feature in the Moz Pro suite. Love that they're getting back to SEO as their main focus. The new site crawl feature is pretty cool too, but I'd prefer more robust options like Screaming Frog for that, What they dislike: Rank tracker needs a refresh ASAP. You can only track 50 keywords at a time depending on your plan, which should be way more. Moz bar chrome extension is extremely buggy sometimes too, but can be effective for quickly identifying metrics.
Read the original on G2 ↗Keyword researchRank trackingSite audit
HT
Heiko T.
Head of Marketing, 11-50 employees · 2019-10-09
Capterra ★★★★★Great Inbound Marketing Software
I am pretty satisfied with it. They also offer great marketing content on their blog. When I contacted the support they replied always pretty fast and detailed. Pros: I used a lot of different inbound marketing tools, but I think MOZ is the one with the best value for money. I use it now already over 5 years and they added new powerful features on a regular basis. Cons: Their "weekness" (if you want to search for one) is the offpage part. But here they already improved a lot with the updated link explorer last year.
Read the original on Capterra ↗BacklinksLearningSupport
NF
Nick F.
Internet Marketing Specialist, 201-500 employees · 2019-06-10
Capterra ★★★★★Moz has your local listing covered
Pros: Moz local is very simple to use and can be learned quickly for beginners. It is essential for any local business to have a web presence and Moz local will help local business owners accomplish just that. Simply spend some time entering in business specific information and you can then have moz populate all the major local citations for you. Cons: There are no cons at this time that I can think of. I believe moz local to be a very critical element in the grand scheme of building a local presence. You could go through each listing individually but this takes hours of valuable time. Moz local expedites that process.
Read the original on Capterra ↗Local listings
HT
Heiko Tröster
11-50 employees · 2019-10-09
Software Advice ★★★★★Great Inbound Marketing Software
I am pretty satisfied with it. They also offer great marketing content on their blog. When I contacted the support they replied always pretty fast and detailed. Pros: I used a lot of different inbound marketing tools, but I think MOZ is the one with the best value for money. I use it now already over 5 years and they added new powerful features on a regular basis. Cons: Their "weekness" (if you want to search for one) is the offpage part. But here they already improved a lot with the updated link explorer last year.
Read the original on Software Advice ↗BacklinksLearningSupport
NF
Nick Frey
201-500 employees · 2019-06-10
Software Advice ★★★★★Moz has your local listing covered
Pros: Moz local is very simple to use and can be learned quickly for beginners. It is essential for any local business to have a web presence and Moz local will help local business owners accomplish just that. Simply spend some time entering in business specific information and you can then have moz populate all the major local citations for you. Cons: There are no cons at this time that I can think of. I believe moz local to be a very critical element in the grand scheme of building a local presence. You could go through each listing individually but this takes hours of valuable time. Moz local expedites that process.
Read the original on Software Advice ↗Local listings
MO
Matthew O.
Sr. Media relations manager, Enterprise · 2024-05-15
G2 ★★★★★For Digital PR purposes, Moz is a key tool in my toolbox
What they like: I love the ability to check domain authority scores and compare keyword rankings on SERPs. The ability to compare to competitors is especially important when evaluating the performance of a report we promoted compared to a similar report promoted by others. I use the tool regularly. What they dislike: I wish the tool offered a historical view of domain authority scores and keyword SERP rankings. If I could go back in time and see the progress we made, that would make it easier to show results progressively over time.
Read the original on G2 ↗Rank trackingDomain AuthorityReporting
CC
Chris C.
Search Engine Optimization Specialist, Enterprise · 2023-06-17
G2 ★★★★★A premium SEO insights tool, that offers almost everything you could ask for in one tool
What they like: The best thing about Moz is how complete it is. It has tools to begin a campaign (like keyword research or backlink figures) or information to monitor or improve rankings (ranking positions and visibility). I really like not needing to navigate to different tools constantly. What they dislike: It is quite an expensive tool, and while I believe it is worth it, this won't suit the budget of some companies. Also, with so many functions on offer, it's easy to get overloaded. It would be helpful if Moz promoted some as places to start for certain problems
Read the original on G2 ↗Keyword researchRank trackingBacklinks
VU
Verified User in Marketing and Advertising
Small-Business · 2018-06-07
G2 Rated 4.5/5Moz Pro is a Great Beginner SEO Tool
What they like: It lists all the kinds of crawler issues that are common on accounts, such as missing H1 tags, meta descriptions, etc. It gives you an overview of what to look out for and also steps to fix it, maintaining a good tracking system for SEO issues. What they dislike: It is not the best for agency, I feel like it was originally designed for 1 account only. The capacity 25/25 is small and keyword usage can become difficult when you're spreading them thin between all 25.
Read the original on G2 ↗Site audit
HR
Hayley R.
Marketing Manager, Small-Business · 2025-08-12
G2 ★★★★★Moz Pro: Intuitive, Essential, and Effortless
What they like: I really appreciate how intuitive Moz Pro is, allowing me to dive straight into creating effective SEO strategies without needing training. The keyword research tool is indispensable, offering valuable keyword suggestions and competitive analysis insights. Its price competitiveness, combined with its simplicity and effectiveness, makes it a key tool in my work. What they dislike: Sometimes I find it hard to find what I am looking for if I haven't used the tool in a while.
Read the original on G2 ↗Keyword researchLearningEase of use
BW
Bar W.
Sr Director, Product, Enterprise · 2024-08-20
G2 ★★★★★Power SEO Tool that is easy to start and grow on
What they like: Moz is easy to use as a novice to the SEO world. It steps you through the basics and provides helpful tools and capabilities as you get more familiar with the full suite. I appreciate the helpful hints on optimizing my sites and being able to run checks on keywords, etc. What they dislike: I wish there was a way to provide continuity when migrating a site to a new domain. Having to start over is not ideal, but at least the previous information can be archived for reference.
Read the original on G2 ↗Ease of use
VU
Verified User in Consumer Services
Small-Business · 2017-12-26
G2 ★★★★★Great for tracking specific pages, getting quick result son domain authority
What they like: I really like Moz Pro's rank tracker because it quickly gives me up-to-date information about where my articles are ranking in Google search results. Moz Pro has also been an indispensible asset in determining the page authority/domain authority of other sites that I can contribute to. What they dislike: The main drawback to Moz is how slowly it catalogs inbound links from other sites. Links to our site have been published for months and Moz has yet to recognize them. While it's a great tool for knowing your DA, I think it lags behind in cataloging links.
Read the original on G2 ↗Rank trackingBacklinksDomain Authority
RC
Roy C.
Senior Web Developer · 2018-03-21
Capterra ★★★★★Moz has been a key tool for our SEO needs
Pros: Moz is the swiss army knife of SEO tools. From page analysis with their on page grader to their rank tracker, we uncover so many things about our site. Personally, I enjoy using their domain authority ranking as well as the ability to view key metrics against competitors. As we continue to work on our back links its always a great thing to see how many links we have as well as page opportunities with our key word. Cons: We're not able to track the top links for our competitors like ahrefs. Which does present some challenges in evaluating our own top links.
Read the original on Capterra ↗Rank trackingDomain Authority
★★★★★Moz has been a key tool for our SEO needs
Pros: Moz is the swiss army knife of SEO tools. From page analysis with their on page grader to their rank tracker, we uncover so many things about our site. Personally, I enjoy using their domain authority ranking as well as the ability to view key metrics against competitors. As we continue to work on our back links its always a great thing to see how many links we have as well as page opportunities with our key word. Cons: We're not able to track the top links for our competitors like ahrefs. Which does present some challenges in evaluating our own top links.
Read the original on Software Advice ↗Rank trackingDomain Authority
VU
Verified user
51-200 employees · 2019-05-22
TrustRadius Rated 9/10Moz is an SEO lifesaver
Moz is being used by multiple people on the marketing team (copywriter, web developer, digital marketing managers, etc) to ensure our website is optimized to the best of our ability. We also use the keyword planner to help develop our content to ensure we're creating content that people are interested in and searching for. Pros: Keyword research/planning.; Web analytics.; SERP rank tracking. Cons: Moz's site crawl might not be the best for larger companies with more complex websites.; Their dashboard is helpful, but it can sometimes be overwhelming when trying to find the information you actually need.; The keyword planner feels a bit limited compared to other tools.
Read the original on TrustRadius ↗Keyword researchRank trackingSite audit
VU
Verified User in Marketing and Advertising
Small-Business · 2023-12-05
G2 ★★★★★Very Accurate and Flexible
What they like: Name brand is trusted by clients versus more niche solutions that might open the door to questioning the reports. Flexibility of multiple engines per client/report is awesome. It's extremely easy to add new accounts and the archive feature is handy as clients come and go. Site audit will occasionally catch things I would have otherwise missed which is awesome. What they dislike: Report PDFs never look polished and could be improved. Some of the charts could use a redesign and more clarity on what they're showing. The onpage suggestions still have a ways to go before I'd consider this a primary tool for performing SEO.
Read the original on G2 ↗Site auditReporting
DS
Dan S.
Director of Marketing, Small-Business · 2014-03-20
G2 Rated 4.5/5Moz is the standard for website SEO optimization.
What they like: Moz consists of a variety of tools, but the tools I have found the most useful are their Open Site Explorer for competitive SEO analysis and their page keyword grader for improving the page rank of each page individually. What they dislike: While Moz is great at SEO analysis, they still have a bit of a ways to come for Social and Website analytics. Most of what they offer as far as an analytics dashboard is from data pulled from your own Google Analytics (GA) account, but without the ability to dive as deep as you would be able to in GA.
Read the original on G2 ↗VU
Verified User in Marketing and Advertising
Enterprise · 2014-04-25
G2 ★★★★★Very clear data and easily shared with clients.
What they like: Moz provides a very balanced offering of local listings data compiled into one place where I feel confident I'm in tune with my customer's local presence. This info is provided in a way where I need little to no 'massaging' to present to my clients. What they dislike: With any tools there can be more data provided. In Moz Local's case I'd like to see even more local directories provided so I don't need to use other resources. I understand the limitations at hand and fully expect they are working on providing the most up to date and important local listings.
Read the original on G2 ↗Local listings
EN
Edward N.
Affiliate Marketing Specialist, Self-employed · 2023-01-21
Capterra ★★★★★Moz Pro is one of the best website and SEO analyzers on the market
Moz Pro provides detailed insights into your website's performance in organic search results by tracking keyword rankings, link metrics, domain authority scores, and more. Pros: This suite of tools includes the Moz Bar, Link Explorer, and On-Page Grader. The Moz Bar, in particular, is crucial: it provides powerful insights into the performance of your website and helps you identify potential opportunities. Cons: While it's not a cheap service, the basic version has enough functions to meet most users' needs. For those who need more robust tools and features, there are several more powerful alternatives on the market.
Read the original on Capterra ↗Rank trackingBacklinksDomain Authority
SU
sowmya U.
Marketing, 1,001-5,000 employees · 2020-11-19
Capterra ★★★★★The Tool for SEO Keyword and Analysis
Overall Moz Pro is a great and must-have tool, especially if you are an SEO Person. Try the free version before you want to make a purchase. Pros: Go for Moz Pro If you want to be the SEO guy. It offers so many features that I have been using for years. The best is the keyword analysis, which helps to find out your competitor's keywords and the website ranking. There is also a link explorer, on-page optimization, site crawl, etc. Cons: There are so much keyword data and graphs that sometimes it may be confusing to analyze the volume and priority scores.
Read the original on Capterra ↗BacklinksSite audit
EN
Edward Nelson
Self-employed · 2023-01-21
Software Advice ★★★★★Moz Pro is one of the best website and SEO analyzers on the market
Moz Pro provides detailed insights into your website's performance in organic search results by tracking keyword rankings, link metrics, domain authority scores, and more. Pros: This suite of tools includes the Moz Bar, Link Explorer, and On-Page Grader. The Moz Bar, in particular, is crucial: it provides powerful insights into the performance of your website and helps you identify potential opportunities. Cons: While it's not a cheap service, the basic version has enough functions to meet most users' needs. For those who need more robust tools and features, there are several more powerful alternatives on the market.
Read the original on Software Advice ↗Rank trackingBacklinksDomain Authority
SU
sowmya udayashankar
1,001-5,000 employees · 2020-11-19
Software Advice ★★★★★The Tool for SEO Keyword and Analysis
Overall Moz Pro is a great and must-have tool, especially if you are an SEO Person. Try the free version before you want to make a purchase. Pros: Go for Moz Pro If you want to be the SEO guy. It offers so many features that I have been using for years. The best is the keyword analysis, which helps to find out your competitor's keywords and the website ranking. There is also a link explorer, on-page optimization, site crawl, etc. Cons: There are so much keyword data and graphs that sometimes it may be confusing to analyze the volume and priority scores.
Read the original on Software Advice ↗BacklinksSite audit
VB
Victoria B.
Office Manager, Small-Business · 2025-08-07
G2 ★★★★★Easy to Use for All Marketing Experience Levels!
What they like: The entire platform is very easy to use. From clickable dashboards, to helpful articles to suggestions! I love that you can also build out custom reporting/schedules to have automatically sent to the right people in your business. What they dislike: I do however wish there was one single curriculum to train a new hire on the software. there is training but it's not all housed in the same course.
Read the original on G2 ↗ReportingLearningEase of use
BC
Bruce C.
Marketing Operations Manager, Mid-Market · 2019-02-20
G2 ★★★★★The best SEO tool in the market
What they like: Moz Pro has everything you need under its hood! My favorite tools to use are: Keyword Explorer, Link Explorer and Rank Tracker. The Link Explorer is fairly new but its great to keep track of your link health and to keep tabs on your DA against your competition. What they dislike: The only thing i could say was a bit negative is that it could be overwhelming. There is a lot of data and sometimes it isn't clear what I'm looking at. They do have a chat feature though that can help you with any questions you may have.
Read the original on G2 ↗Keyword researchRank trackingBacklinks
CC
Christopher C.
SEO Specialist, 5,001-10,000 employees · 2023-02-07
Capterra ★★★★★One stop shop for SEO campaigns
Moz is an exceptional tool, even in a very competitive field. Its ideal for a newer SEO practitioner, providing high quality insights in the easiest possible way to understand. Pros: Honestly the standout things about Moz are not the technical features (which are excellent), but how accessible the tool is. Each feature is so well signposted and explained that even someone new to SEO can make sense of it. Its such a rare quality among SEO tools. Cons: The software it self has very few limitation, but you do pay a premium price. Not all companies can stretch to this budget level.
Read the original on Capterra ↗Pricing
NS
Nirav S.
Manager, 501-1,000 employees · 2022-12-17
Capterra ★★★★★Moz Pro - A Pro Tool For SEOs
It is not only a regular SEO tool but helps you understand what is to fix first and which is the next set of opportunities for SEOs. Pros: 1. Highly accurate tool to get search volume for keywords2. Good UI to track researched keywords with a single click3. It has a very reliable technical SEO report4. It also has AI-driven SEO recommendations on a page-by-page basis Cons: None that I can think apart from their pricing which is super expensive
Read the original on Capterra ↗Keyword researchSite auditReporting
VR
Verified Reviewer
Sales and Marketing · 2018-03-12
Capterra ★★★★★Good software but not worth it for small shop
I was able to track our progress on how well we ranked with various keywords. I also enjoyed getting access to the expert community. Pros: Moz let me generate attractive reports, the main one was tracking keywords and the effectiveness of my SEO efforts over time. Access to the community is also a big benefit. Cons: Price. This is really a function of how much I used the software. I definitely didn't use it to its full potential, and I may go back to it one day. But right now we're too small and not getting the full benefit.
Read the original on Capterra ↗ReportingPricing
CC
Christopher Coultas
5,001-10,000 employees · 2023-02-07
Software Advice ★★★★★One stop shop for SEO campaigns
Moz is an exceptional tool, even in a very competitive field. Its ideal for a newer SEO practitioner, providing high quality insights in the easiest possible way to understand. Pros: Honestly the standout things about Moz are not the technical features (which are excellent), but how accessible the tool is. Each feature is so well signposted and explained that even someone new to SEO can make sense of it. Its such a rare quality among SEO tools. Cons: The software it self has very few limitation, but you do pay a premium price. Not all companies can stretch to this budget level.
Read the original on Software Advice ↗Pricing
NS
Nirav Sampat
501-1,000 employees · 2022-12-17
Software Advice ★★★★★Moz Pro - A Pro Tool For SEOs
It is not only a regular SEO tool but helps you understand what is to fix first and which is the next set of opportunities for SEOs. Pros: 1. Highly accurate tool to get search volume for keywords2. Good UI to track researched keywords with a single click3. It has a very reliable technical SEO report4. It also has AI-driven SEO recommendations on a page-by-page basis Cons: None that I can think apart from their pricing which is super expensive
Read the original on Software Advice ↗Keyword researchSite auditReporting
★★★★★Good software but not worth it for small shop
I was able to track our progress on how well we ranked with various keywords. I also enjoyed getting access to the expert community. Pros: Moz let me generate attractive reports, the main one was tracking keywords and the effectiveness of my SEO efforts over time. Access to the community is also a big benefit. Cons: Price. This is really a function of how much I used the software. I definitely didn't use it to its full potential, and I may go back to it one day. But right now we're too small and not getting the full benefit.
Read the original on Software Advice ↗ReportingPricing
KG
Kevin Gamache
Senior Web Analyst · 2019-10-15
TrustRadius Rated 9/10Great product, easy to use and at a great price point.
Our marketing team utilizes Moz for a variety of tasks surrounding our content marketing and overall site optimization. This is our primary tool to audit the current SEO health of our site, to track our target keywords ranking on Google, and to research new keyword opportunities. We also use Moz for Backlink tracking and competitive analysis. Pros: Keyword Expansion Analysis; Backlink Analysis; Keyword Tracking; Competitor Metrics Cons: Paid Search visibility as compared to Organic Search visibility; Hard to see special placements like instant answers; Diving into SEO site issues that were found can be a bit daunting
Read the original on TrustRadius ↗BacklinksSite auditEase of use
BH
Barbara H.
Content Coordinator, Small-Business · 2014-04-30
G2 ★★★★★Helpful tool for site evaluation
What they like: Combined the tools provide a lot of data for evaluating the health of a site. I also use the comparison tools to investigate what makes various sites stand out in the search results. I use the Moz toolbar on a daily basis to get a quick evaluation of a site's authority and engagement when doing web searches. What they dislike: It's an enterprise tool and priced accordingly. While it's invaluable for an agency, it's priced a bit too high for a small business owner who needs to evaluate mainly their own website or the sites of their close competitors.
Read the original on G2 ↗MozBarPricing
DC
Dylan C.
Digital Marketing Manager, 51-200 employees · 2018-06-20
Capterra ★★★★★For SEO, Moz does it all
On-page recommendations, keyword research, competitor analysis, rank trackings. Pros: Moz is able to track all 5 of my sites, which is a better bang for the buck than other tools. It has a robust amount of features including keyword research, page recommendations, and many others. Cons: For those who are most interested in keyword research, Moz can only do 300 as compared to other softwares. Pricing is a bit high for it, but it's comparable. The UI is a tad confusing too.
Read the original on Capterra ↗Keyword researchRank trackingPricing
DC
Dylan Caraker
51-200 employees · 2018-06-20
Software Advice ★★★★★For SEO, Moz does it all
On-page recommendations, keyword research, competitor analysis, rank trackings. Pros: Moz is able to track all 5 of my sites, which is a better bang for the buck than other tools. It has a robust amount of features including keyword research, page recommendations, and many others. Cons: For those who are most interested in keyword research, Moz can only do 300 as compared to other softwares. Pricing is a bit high for it, but it's comparable. The UI is a tad confusing too.
Read the original on Software Advice ↗Keyword researchRank trackingPricing
★★★★★Very User Friendly!
I'm not a tech guy but I knew how to update my business on Google and Facebook. Learning that there were so many more was a bit overwhelming. Not something everyone thinks of when opening a business with everything else going on. Luckily, I came across Moz when trying to check my online presence and after some research I went with Moz local. It has been very easy to use and I love the fact that I can schedule posts with their calendar. There are a ton of other features I'm still checking out and plan to use as well. Overall I'm very happy with the experience so far.
Read the original on Trustpilot ↗Local listingsEase of use
GJ
Gurunath J.
Search Engine Marketing Specialist, Mid-Market · 2025-09-15
G2 ★★★★★Moz Pro SEO Tool Review
What they like: It has the some of the best features compared to other SEO tools. Features such as rank checker, domain overview, competitive research, link research, etc. are very handy for an SEM Specialist. It is very easy to use and implement. As an SEM specialist, I use it frequently and almost daily. What they dislike: There is nothing to dislike. It is one of the best SEO tools.
Read the original on G2 ↗Ease of use
PK
Pawan K.
Digital Marketing Specialist, Small-Business · 2018-10-29
G2 ★★★★★Good Tool For Tracking Website Ranking
What they like: Moz is a great tool to track your ranking by analyzing your backlinks, ranking keywords etc. It is a basic tool to track website performance. Its keyword explorer is good to find new keywords. Its biggest benefits is the keyword difficulty report. Moz is very good for basic SEO of your website. It helps in on-page SEO of your website. For its better functionalities and easy to use interface I like it. What they dislike: Its Good for SEO, not the best, for proper SEO I like to use other tools along with this tool.
Read the original on G2 ↗Keyword researchBacklinksReporting
AK
anil K.
SEO Analyst, 11-50 employees · 2019-09-30
Capterra ★★★★★Best SEO Tool To Analyze Websites
My overall experience is good for this tool. So I recommend this software to my friends because I am sure it will helpful for them. Pros: Moz pro its an amazing tool it provides keyword research planning and easy way to analyze the websites. It also helps to examine the SERP rank tracking. I like this tool. Cons: It is not more beneficial for complex websites. Not crawl accurately in case of large companies and i am not happy with the design of this software. It requires some improvement in his design. It's a little expensive for small companies.
Read the original on Capterra ↗Keyword researchRank trackingSite audit
AK
anil kumar
11-50 employees · 2019-09-30
Software Advice ★★★★★Best SEO Tool To Analyze Websites
My overall experience is good for this tool. So I recommend this software to my friends because I am sure it will helpful for them. Pros: Moz pro its an amazing tool it provides keyword research planning and easy way to analyze the websites. It also helps to examine the SERP rank tracking. I like this tool. Cons: It is not more beneficial for complex websites. Not crawl accurately in case of large companies and i am not happy with the design of this software. It requires some improvement in his design. It's a little expensive for small companies.
Read the original on Software Advice ↗Keyword researchRank trackingSite audit
VU
Verified user
1-10 employees · 2021-06-02
TrustRadius Rated 10/10Great SEO insights and optimization tool!
It's used to help audit my site to see if there are any SEO issues. It's used by both marketing and tech, as a lot of the changes to fix any issues need to be implemented by tech. Overall, it helps us find areas where we can improve our SEO. Pros: SEO auditing; Reporting; Optimization suggestions Cons: Learning curve; Price; Moz is a 3rd-party tool, so there can be discrepancies between what actually matters to Google and other search engines
Read the original on TrustRadius ↗Site auditReportingPricing
AW
Amy W.
Marketing Director, Small-Business · 2024-08-20
G2 ★★★★★Best tool out there for SEO
What they like: I love how easy it is to see where we're tracking with our keywords, how we compare to competitors, and the keyword research functionality has been a lifesaver when deciding on which keywords to use in our content! What they dislike: There really isn't anything I don't like. The only thing I could think of is having more of an onboarding process when becoming a new customer AND having someone (a real human) check in periodically to see if customers have any questions. There are so many features within Moz, it's hard for me to learn how to use them all :)
Read the original on G2 ↗Keyword research
KG
Kristi G.
Small-Business · 2023-12-05
G2 ★★★★★All in one product that boosts our clients online visibility
What they like: What I like best about Moz is it incorporates a lot of different features to help my clients websites that are important for gaining visibility online. Whether I need to research new keywords, explore back linking, or manage online NAP data and respond to reviews, Moz has it all. Also their customer support is exceptional! What they dislike: Unless I am unaware of a feature, a downside is, I still feel like I need to go and use googles keyword tool to explore more keywords that my business could rank for.
Read the original on G2 ↗Keyword researchSupport
CL
Chris L.
Founder & CEO, Small-Business · 2014-03-24
G2 ★★★★★Love the indepth reviews of websites that Moz gives!
What they like: My favorite thing that moz offers is the old crawl test tool. The crawl test tool crawls 3000 urls of a website and lets you know details on every page that are very valuable for SEO insights. What they dislike: I don't love that it is so expensive to track keyword rankings across multiple URLs. It is ok if it is just for one company, but if you are an agency, it gets pricey.
Read the original on G2 ↗Rank trackingSite auditPricing
SS
Sarabjit s.
Digital Marketing Specialist, Small-Business · 2019-11-05
G2 Rated 4.5/5Mozpro is an excellent SEO tool for a small company
What they like: We have been using mozpro for keyword research, backlink analyze and finding the onpage crawling issues in our website. What I like best about this tool is that it provides everything related to SEO under one tool. Also, it has so many free tools and educational material that help us to learn a lot about SEO. Also this tool is so simple to use and I like its chorme extension which makes SEO research quite easy What they dislike: I have no issues with this tool and I like this tool
Read the original on G2 ↗Keyword researchBacklinksSite audit
VU
Verified User in Internet
Mid-Market · 2017-09-27
G2 Rated 4.5/5Easy to use and intuitive
What they like: The onboarding process was excellent, great customer support too. The webinars they do are extremely useful and then they also encourage you to have a 121 chat with a member of their team. What they dislike: It'd be great if the platform would be more supportive in terms of providing tips and hints on how to improve the ranking of a keyword and do better than the links which are already ranking in top positions for it.
Read the original on G2 ↗Ease of useSupport
SK
Samuel K.
Business Intelligence Analyst, Small-Business · 2018-01-08
G2 Rated 4.5/5Great SEO tools and better resources
What they like: Moz's keyword research tools are very handy, as well as the competitor and ranking analytics. We're quickly able to evaluate the status of our SEO efforts with the campaign dashboard and the On-Page Grader is helpful for addressing problem areas. What they dislike: Limited number of competitors is an inconvenience. A few additional features like a site mapping tool would be handy. We've found that while Moz does a lot of things well it's not a complete "one-stop-shop" for all things SEO and additional tools are needed to fill the gaps.
Read the original on G2 ↗Keyword research
PP
Phil P.
Managing Director, 11-50 employees · 2021-04-08
Capterra ★★★★★Best SEO and analytics tool for marketers
By leveraging Moz Pro, we have increased and scaled our organic search listings which is helping us drive more and more qualified leads. We couldn't be happier with our investment in Moz! Pros: Moz has already been a leader in SEO technology, and our advertising agency is now licensing the software to improve our keyword research and organic listings. By utilizing Moz, we are now ranking near the top for our most important keyword terms. Cons: Like any new software platform, it takes time to become efficient and effective using the tools. We have no complaints.
Read the original on Capterra ↗Keyword researchLocal listings
PP
Phil Parrish
11-50 employees · 2021-04-08
Software Advice ★★★★★Best SEO and analytics tool for marketers
By leveraging Moz Pro, we have increased and scaled our organic search listings which is helping us drive more and more qualified leads. We couldn't be happier with our investment in Moz! Pros: Moz has already been a leader in SEO technology, and our advertising agency is now licensing the software to improve our keyword research and organic listings. By utilizing Moz, we are now ranking near the top for our most important keyword terms. Cons: Like any new software platform, it takes time to become efficient and effective using the tools. We have no complaints.
Read the original on Software Advice ↗Keyword researchLocal listings
VU
Verified User in Hospital & Health Care
Mid-Market · 2023-12-12
G2 ★★★★★Don't Fly Blind
What they like: Without a tool like Moz Pro, I'd be flying blind in terms of our SEO. There is still some trial and error to maximizing SEO using Moz Pro but I can't imagine how listless I'd be without it? Also, it helps me save time. I am constantly moving from one marketing objective to another throughout the week and Moz helps me make the most of the little time I have to focus on SEO. I love being able to show the boss and board impressive KPIs using Moz data. There is also a lot of instructional support. What they dislike: Yes, Moz is a time-saver but wow, the rabbit holes. Not really a flaw, it's just the nature of the tool.
Read the original on G2 ↗Support
IG
Isabel G.
Marketing Advertising Specialist, Mid-Market · 2019-03-08
G2 ★★★★★I love this SEO tool.
What they like: Moz is an apparatus that is anything but difficult to approach for an amateur. While giving propelled usefulness to master clients. As you likely know, Moz puts our a ton of extremely incredible substance. Normally they are incredible at controlling you through the way toward learning Moz, while teaching you by and large SEO principals. I truly feel like I have developed into Moz. What they dislike: I loathe UX and it takes me a great deal to discover what I need inside their dashboard. While their creep list is enormous, it can't be contrasted with Ahrefs' or SEMrush's. This means you won't get the complete picture with regards to inbound links for your sites. The structure language isn't uniform, you'll at times end up lost or worse "Ooops, Sorry, something occurred" message.
Read the original on G2 ↗Backlinks
EL
Eric L. J.
President, Small-Business · 2016-02-23
G2 ★★★★★SEO Reporting with a Face
What they like: I have to tell you, I've looked at MOZ many times over the years and always went somewhere else. Recently I thought I'd give their 30-day trial another...well...try. I am very impressed with how they have changed their entire layout and how their reporting is done. Their support staff is also quite educated and very helpful. I also like how they are constantly looking to add more features that are actually helpful and not fluff. Spot on for us. What they dislike: Some of the new features can be a bit buggy at times, but not a bad experience, and they let you know when something is new. Reporting can also take longer than some of the other services out there.
Read the original on G2 ↗ReportingSupport
VU
Verified User in Internet
Small-Business · 2017-01-06
G2 ★★★★★The best tool to handle your search engine optimization
What they like: The platform is very easy to use, and comes with fantastic support that will hold your hand through what you are trying to accomplish. Also the newsletter packs a punch. It is so comprehensive and covers all sort of details related to the industry as well as examples of hurdles and solutions from real SEO experts. Harry's webinars are also out of this world. What they dislike: Sometimes i feel the information to be really overwhelming, and needs maybe to be broken down into more sections or more detail. But that is just something i am writing because this section of the review is mandatory. Te information provided is just fine
Read the original on G2 ↗Ease of useSupport
RP
Ryan Paul S.
Managing Director, Small-Business · 2018-01-24
G2 ★★★★★Very useful tool and insights
What they like: Keyword tracker and website crawl tool. The report identifies any problems with the website and a series of recommendations of what needs fixing. You can also analyse specific pages and MOZ gives them a traffic light grade so you know what you need to do to improve the overall score of that page. What they dislike: The MOZ toolbar is only available for Chrome - need one for Safari! Also, the chromebar is flaky at best. It doesn't always work and you often find yourself refreshing the page for it to bring the metrics in.
Read the original on G2 ↗Site auditMozBarReporting
VR
Verified Reviewer
Marketing and Graphics Coordinator, 201-500 employees · 2021-07-25
Capterra ★★★★★Great functionality, could improve visual aspect and UX
Overall, it's been a great tool to supplement and lead over Google Keywords. It's been useful for discovering new keywords and help our organization understand its ranking online and understand the keyword ranking system. It does take a bit of learning and testing to see all of Moz Pro's capabilities, but once you work on it, you can expand and use it to your advantage. Pros: Moz Pro has some great features like keywords and their rankings that help you choose the best case scenario for your website's SEO. It's also quite inexpensive. It also does some great auditing and reporting by reporting anything that can be improved within the website. I also enjoy the backlinks tool in Moz. Cons: Again, the interface could use some work. For visual learners, it is not the best for laying out all the information. Navigation could be improved in this sense as well. You definitely need to work a bit to learn all of its capabilities.
Read the original on Capterra ↗Rank trackingBacklinksSite audit
AP
Anastasia P.
Director of Product Management, 501-1,000 employees · 2021-02-11
Capterra ★★★★★Helpful CEO tool
Despite the fact that this is not the cheapest CEO tool, I would consider using it as it has many useful features. Pros: I like latest 2019 DA update. First I started with a free 30 day trial version and I liked it. If the CEO was my main business I would not think about any other software. Cons: The price is a little hight, but it helps for online marketing. And this is probably the only con for this tool.
Read the original on Capterra ↗Domain AuthorityPricing
DA
Dina A.
Digital Engagement Producer, 1,001-5,000 employees · 2018-10-30
Capterra ★★★★★How MOZ Changed My Life! #Grateful
Pros: so here is the thing I'm social media expert but I also work with websites and content I know SEO as concepts but when it comes to practice not your best candidate but here where MOZ changed my life so my manager asked to me help in optimizing our landing pages to get more hits so I downloaded MOZ Chrome extension and started to evaluate each page to optimized accordingly it helped us a lot and it made look smarter! Anyhow what I love the most about MOZ that it's not only about SEO they have other products such as FollowerWond my go to influencers hunting tool for Twitter. Cons: From my 6 months experience I didn't have anything to complain about, it was very easy to use and super user-friendly
Read the original on Capterra ↗MozBarEase of use
KD
Karen Duve
201-500 employees · 2021-07-25
Software Advice ★★★★★Great functionality, could improve visual aspect and UX
Overall, it's been a great tool to supplement and lead over Google Keywords. It's been useful for discovering new keywords and help our organization understand its ranking online and understand the keyword ranking system. It does take a bit of learning and testing to see all of Moz Pro's capabilities, but once you work on it, you can expand and use it to your advantage. Pros: Moz Pro has some great features like keywords and their rankings that help you choose the best case scenario for your website's SEO. It's also quite inexpensive. It also does some great auditing and reporting by reporting anything that can be improved within the website. I also enjoy the backlinks tool in Moz. Cons: Again, the interface could use some work. For visual learners, it is not the best for laying out all the information. Navigation could be improved in this sense as well. You definitely need to work a bit to learn all of its capabilities.
Read the original on Software Advice ↗Rank trackingBacklinksSite audit
DA
Dina Abendeh
1,001-5,000 employees · 2018-10-30
Software Advice ★★★★★How MOZ Changed My Life! #Grateful
Pros: so here is the thing I'm social media expert but I also work with websites and content I know SEO as concepts but when it comes to practice not your best candidate but here where MOZ changed my life so my manager asked to me help in optimizing our landing pages to get more hits so I downloaded MOZ Chrome extension and started to evaluate each page to optimized accordingly it helped us a lot and it made look smarter! Anyhow what I love the most about MOZ that it's not only about SEO they have other products such as FollowerWond my go to influencers hunting tool for Twitter. Cons: From my 6 months experience I didn't have anything to complain about, it was very easy to use and super user-friendly
Read the original on Software Advice ↗MozBarEase of use
AP
Anastasia Platonova
501-1,000 employees · 2021-02-11
Software Advice ★★★★★Helpful CEO tool
Despite the fact that this is not the cheapest CEO tool, I would consider using it as it has many useful features. Pros: I like latest 2019 DA update. First I started with a free 30 day trial version and I liked it. If the CEO was my main business I would not think about any other software. Cons: The price is a little hight, but it helps for online marketing. And this is probably the only con for this tool.
Read the original on Software Advice ↗Domain AuthorityPricing
AK
Asma Kiani
PK · 2023-10-10
Trustpilot ★★★★★Prompt Customer Support, but Account Activation Issue
I recently attempted to create an account with Moz, a platform I was eager to explore for its renowned SEO services. However, upon clicking the activation link in the email, I was met with an unexpected message indicating that my account was blocked. In response, I promptly contacted Moz's customer support team. I was pleasantly surprised by their swift response, acknowledging the issue and promising to look into it at their earliest convenience. While the initial hiccup was frustrating, the proactive and responsive approach from Moz's support team has reassured me that they take customer concerns seriously. I look forward to resolving this matter and hopefully delving into the promising features Moz has to offer.
Read the original on Trustpilot ↗Support
VU
Verified User in Entertainment
Enterprise · 2024-08-20
G2 Rated 4.5/5Moz Definitely!
What they like: One of the biggest benefits is its robust keyword research/analysis capabilities. You can learn your competitors keyword strategy and identify high performing words/rankings. I also like that they can trouble shoot your SEO tactics, by auditing and pointing out SEO issues. What they dislike: Moz is more entry level/better for those who are busy, managing multiple projects/sites/roles/responsibilities. For expert SEOs/marketers that require a lot of data and pulling out actionable insights, another tool might be more appropriate.
Read the original on G2 ↗Keyword researchRank trackingSite audit
SF
Sarah F.
Small-Business · 2018-02-05
G2 ★★★★★SEO and Website Info in one place
What they like: Moz is great because it crawls your site constantly and gives you the info you need for success. This is from a development side and a content management side. If you need to edit 404 errors it will let you know and will also give you input if you need to beef up content for a targeted keyword. What they dislike: I do wish that Moz Local and Moz Pro were more seamless.
Read the original on G2 ↗Site auditLocal listings
VU
Verified User in Law Practice
Mid-Market · 2017-10-27
G2 ★★★★★A superb SEO analytics tool
What they like: Does exactly what is says on the tin. No messing around and helps keep your website running smoothly with the best optimisation. From keyword research to backlink opportunities, Moz Pro has got everything you need to boost your SEO. What they dislike: I wish there were more recommendations to our website, as if we could have a feature where MOZ looks at the whole of your website and tells you where links should be featured or how it should be laid out. More insight into the best SEO techniques would be great.
Read the original on G2 ↗Keyword researchBacklinks
ND
Nicole D.
Digital Marketing Specialist, 11-50 employees · 2019-05-08
Capterra ★★★★★Great tool for SEO
Pros: I'm part of the customer support team of an internet marketing and SEO software company. Moz Pro has been a great tool for our team as it's simple, easy and convenient to use, specifically in regards to Keyword Explorer and Link Explorer. We're able to get the data we need to do better link building research, smarter content ideation, and link prospecting, as well as discover/prioritize the best keywords to target. Would recommend! Cons: Only con is that we don't have access to the full version (just utilizing its FREE features as of now)!
Read the original on Capterra ↗Keyword researchBacklinksSupport
ND
Nicole Diodate
11-50 employees · 2019-05-08
Software Advice ★★★★★Great tool for SEO
Pros: I'm part of the customer support team of an internet marketing and SEO software company. Moz Pro has been a great tool for our team as it's simple, easy and convenient to use, specifically in regards to Keyword Explorer and Link Explorer. We're able to get the data we need to do better link building research, smarter content ideation, and link prospecting, as well as discover/prioritize the best keywords to target. Would recommend! Cons: Only con is that we don't have access to the full version (just utilizing its FREE features as of now)!
Read the original on Software Advice ↗Keyword researchBacklinksSupport
JR
Judy Roxen
US · 2025-12-10
Trustpilot ★★★★★Thanks to their quick assistance
I was facing a login issue with my Moz.com account, so I reached out to Moz support. They responded immediately and coordinated with me in a very professional and helpful manner. Thanks to their quick assistance, my issue was resolved and my account is now working perfectly. I'm truly impressed with their fast response, clear communication, and overall quality of customer service. Highly recommended!
Read the original on Trustpilot ↗Support
VR
Verified Reviewer
CMO · 2021-05-01
Capterra (Moz Local) ★★★★★A great way to manage your local listings
Pros: The sync feature for your listings is a real-time saver. Review management in one dashboard and generation of charts and scores for most of the things make it really easy to go about managing stuff Cons: In terms of pricing, it is a little on the higher side so no the best option if you are just getting started. The UI/UX of the platform is something I would like to see some improvement on but I totally understand that design can be subjective so maybe it's just me.
Read the original on Capterra (Moz Local) ↗Local listingsPricing
JY
Jordan Yospe
AVP of Online Marketing · 2014-01-29
TrustRadius Rated 9/10SEOMoz has been a great tool for our purposes/size
SEOMoz is an extremely affordable tool that provides you nearly all the insights you might receive from an SEO Enterprise Management tool. Having a small online marketing department, we've relied on reporting from SEOMoz, as well as other tools to audit our site, do link research, and track results. I'd recommend this tool for any online marketing managing SEO. Pros: Simple, Clean Interface; Discounts on products and sister products (such as followerwonk or optimizely); Great reporting Cons: No need to push everyone to Moz Analytics; Conversion tracking from campaigns
Read the original on TrustRadius ↗Site auditReportingPricing
AK
Ankit K.
Marketing Leader, Mid-Market · 2021-12-10
G2 Rated 4.5/5A very capable SEO tool
What they like: First, I completely depend on MoxPro for page and site rankings as they seem to be more dependable compared to other sites. It is an essential tool for finding backlinking opportunities, SEO audits, and keyword ideas. Overall, it becomes an essential part of the marketing tools portfolio that a business needs. What they dislike: For SEO, no product on the market is perfect. We have sites in multiple Asian and European languages and a tool like this has limited capabilities working with languages other than English, especially the Asian ones.
Read the original on G2 ↗Keyword researchRank trackingBacklinks
LM
Laurie M.
President of Content Marketing Firm, Small-Business · 2014-03-24
G2 ★★★★★Funny name - Amazing tools
What they like: There are two tools that I am reliant upon - the inbound links checker and the difficulty tool. The IBL checker tells me in great detail what links my clients' competitors are enjoying and in priority order. The difficulty tool tells me on keywords I volunteer, how difficult it would be to rank for the phrase. What they dislike: I am not found of the name - but like that the SEO prefix has been removed. Easier to tell all my colleagues and clients what tools can be found where. Moz.com EASY.
Read the original on G2 ↗Backlinks
RW
Richard W.
CEO, 1-10 employees · 2019-05-11
Capterra ★★★★★Local SEO Experts - This Is The Tool
As many local SEO experts know, having a consistent NAP is incredibly important. MozLocal will not only highlight those inconsistencies on different major directories - they will also show businesses exactly where they should get their business listed. Pros: - Very easy to use - Small learning curve - Moz support is one of the best in the industry - The Moz Local tool is easily top of the line - Provides extensive data on local listings - Useful and beneficial Cons: - Will require the user to go to the source to make changes to any local listing.
Read the original on Capterra ↗Local listingsEase of useSupport
RW
Richard Wisniewsk
1-10 employees · 2019-05-11
Software Advice ★★★★★Local SEO Experts - This Is The Tool
As many local SEO experts know, having a consistent NAP is incredibly important. MozLocal will not only highlight those inconsistencies on different major directories - they will also show businesses exactly where they should get their business listed. Pros: - Very easy to use - Small learning curve - Moz support is one of the best in the industry - The Moz Local tool is easily top of the line - Provides extensive data on local listings - Useful and beneficial Cons: - Will require the user to go to the source to make changes to any local listing.
Read the original on Software Advice ↗Local listingsEase of useSupport
KH
Kara H.
Web Designer, SEO, Digital Marketer, Small-Business · 2024-05-21
G2 Rated 4.5/5MOZ is a Great Tool for SEO
What they like: Moz Pro helps me the most with SEO research for my client's competitors. It provides me with great reports to send my clients that are better than other platforms I've seen. Keyword tracking is beneficial to help me rank client websites. What they dislike: I think the costs are higher than I'd like to pay and the platform could use some more tools and data where it is lacking compared to other similar services.
Read the original on G2 ↗ReportingPricing
SB
scott B.
CEO, 11-50 employees · 2021-03-19
Capterra ★★★★★Critical to my marketing agency
The website explorer feature alone is worth the price of the software, but it also provides keyword research, backlink information, ranking reports, and more. Great software. Pros: Moz Pro gives you insights into websites that you can't get from other products or Google Analytics. The backlink functionality is one of a kind. Cons: There are limitations on the number of actions you can perform based upon the tier of service that you choose, and to my knowledge there is no way to buy additional functionality ala carte, which would be nice.
Read the original on Capterra ↗Keyword researchBacklinksReporting
SB
scott buresh
11-50 employees · 2021-03-19
Software Advice ★★★★★Critical to my marketing agency
The website explorer feature alone is worth the price of the software, but it also provides keyword research, backlink information, ranking reports, and more. Great software. Pros: Moz Pro gives you insights into websites that you can't get from other products or Google Analytics. The backlink functionality is one of a kind. Cons: There are limitations on the number of actions you can perform based upon the tier of service that you choose, and to my knowledge there is no way to buy additional functionality ala carte, which would be nice.
Read the original on Software Advice ↗Keyword researchBacklinksReporting
NU
Nika Usova
CA · 2024-03-16
Trustpilot ★★★★★Loved My Experience
I liked how knowledgeable Aneta, Customer Support Engineer was and how dedicated Eli Myers was, Senior Customer Support Engineer. They understood my issue thoroughly, and the issue I experienced was profound. It demanded a comprehensive understanding. They were also very compassionate and understanding. I felt like I was being heard and understood, not like I was talking to some type of robot or machine. I really thought that Moz would give up on me because of how complex my issue was. I had such an experience before; another really "professional" company just gave up on me because they could not resolve the issue. But, Aneta and Eli Myers just continued tackling the issue persistently and confidently, yet with a sense of compassion! Even though I was on a "free trial"!!! This makes me confident about this company and how they treat their clients! I would recommend this company. They are there for the long haul to make real long-term clients, not for the short term, just to make a profit.
Read the original on Trustpilot ↗Support
FA
Faiz A.
CFO, 1-10 employees · 2021-06-03
Capterra ★★★★★Best Online tool for Keyword Tracking and Performance Checking
Overall I'll give 7 out of 10 for Moz Pro. If you want in-depth keywords tracking then use try it. Pros: Moz Pro is one of the top SEO Tool. there are some reasons I liked and prefer MOZ Pro, first they have very good keyword tracking features that are not available in any other application. It'll give an in-depth insight into your and your competitor keywords if you add a project. Second, these metrics are helpful to predict website performance. Cons: Well, everything is fine enough. I can do my work easily nothing is bad to say about Moz Pro software.
Read the original on Capterra ↗AE
Allen E.
Blogger, Self-employed · 2020-10-14
Capterra ★★★★★Best SEO Software
I have benefited with Moz Pro in so many ways mostly the overall features and functionalities made available for carrying out my Link Building Campaign and offering Backlink Services to clients and bloggers. Pros: What I like most about this software is that it provides me access to analyze and get my competitors full Backlinks and build my own links from there. Cons: The least thing I like about this tool is that it doesn't provide accurate data for the right keywords volume and difficulty when conducting keywords research with the tool.
Read the original on Capterra ↗BacklinksLearning
VR
Verified Reviewer
E2E QA Manager - Digital Customer Experience, 10,001+ employees · 2019-05-16
Capterra ★★★★★Must tool for SEO.
A strongly recommended tool, anyone can start quickly (without training) on this tool. The user interface is intuitive. And dashboard and reports over email help to track the SEO efficiently. Pros: Moz pro is a tool to manage your SEO ranking. This tool provides great insights to your website SEO. Domain authority driven by Moz is a unique feature. Keywords analysis, ranking and dashboard helps to track SEO on websites. Cons: For the first initial or a new dashboard setup, we need to wait for upto one week to get analysis.
Read the original on Capterra ↗Domain AuthorityReportingLearning
AE
Allen Elochukwu
Self-employed · 2020-10-14
Software Advice ★★★★★Best SEO Software
I have benefited with Moz Pro in so many ways mostly the overall features and functionalities made available for carrying out my Link Building Campaign and offering Backlink Services to clients and bloggers. Pros: What I like most about this software is that it provides me access to analyze and get my competitors full Backlinks and build my own links from there. Cons: The least thing I like about this tool is that it doesn't provide accurate data for the right keywords volume and difficulty when conducting keywords research with the tool.
Read the original on Software Advice ↗BacklinksLearning
AG
Ankur Gupta
10,001+ employees · 2019-05-16
Software Advice ★★★★★Must tool for SEO.
A strongly recommended tool, anyone can start quickly (without training) on this tool. The user interface is intuitive. And dashboard and reports over email help to track the SEO efficiently. Pros: Moz pro is a tool to manage your SEO ranking. This tool provides great insights to your website SEO. Domain authority driven by Moz is a unique feature. Keywords analysis, ranking and dashboard helps to track SEO on websites. Cons: For the first initial or a new dashboard setup, we need to wait for upto one week to get analysis.
Read the original on Software Advice ↗Domain AuthorityReportingLearning
FA
Faiz Ali
1-10 employees · 2021-06-03
Software Advice ★★★★★Best Online tool for Keyword Tracking and Performance Checking
Overall I'll give 7 out of 10 for Moz Pro. If you want in-depth keywords tracking then use try it. Pros: Moz Pro is one of the top SEO Tool. there are some reasons I liked and prefer MOZ Pro, first they have very good keyword tracking features that are not available in any other application. It'll give an in-depth insight into your and your competitor keywords if you add a project. Second, these metrics are helpful to predict website performance. Cons: Well, everything is fine enough. I can do my work easily nothing is bad to say about Moz Pro software.
Read the original on Software Advice ↗AJ
Agata J.
Marketing Assistant · 2018-04-25
G2 (Moz Local) Rated 4.5/5Powerful local SEO platform
What they like: Local SEO analytics is pretty accurate and help a lot with local marketing. Listing management is a great features, helps to distribute data in fast and effective way. What they dislike: I do not like the pricing. Plans start with $99 per year. It would be better if they had a free plan with less feature, because it would allow users to feel the tool before paying for it.
Read the original on G2 (Moz Local) ↗Local listingsPricing
SA
Saif A.
Director, 1-10 employees · 2022-04-18
Capterra ★★★★★Just a Fine Tool For SEO
Pros: Most important part of Moz Pro i liked its ranking factor i.e, DA and PA also weather ranking is helpfuly whenever there is any turbelence in google ranking it quick updates. Also Moz Pro is for Website audit some of the features are best for on-page audit. Cons: The least thing i like about moz pro is there backlink database they dont have big database if you arr doing competetitor research then it will not helpful thats why i think Moz pro pricing is high.
Read the original on Capterra ↗BacklinksDomain AuthoritySite audit
JB
John B.
CEO, 1-10 employees · 2019-03-05
Capterra ★★★★★Top Notch SEO Monitoring
I would recommend MOZ to anyone looking to improve their search engine rankings or agency results. A complete pleasure to work with top to bottom. Pros: There's a reason MOZ is the most widely used tools for SEO agencies available today, quality. The MOZ interface is clean, easy to get started and even easier to use on a daily basis. Small business owners can also benefit from MOZ's pricing structure. Cons: With the amazing list of tools and easy to follow tutorials, there's no Con worth mentioning. Winner all around.
Read the original on Capterra ↗Rank trackingPricing
JB
John Bermudez
1-10 employees · 2019-03-05
Software Advice ★★★★★Top Notch SEO Monitoring
I would recommend MOZ to anyone looking to improve their search engine rankings or agency results. A complete pleasure to work with top to bottom. Pros: There's a reason MOZ is the most widely used tools for SEO agencies available today, quality. The MOZ interface is clean, easy to get started and even easier to use on a daily basis. Small business owners can also benefit from MOZ's pricing structure. Cons: With the amazing list of tools and easy to follow tutorials, there's no Con worth mentioning. Winner all around.
Read the original on Software Advice ↗Rank trackingPricing
SA
Saif Ali
1-10 employees · 2022-04-18
Software Advice ★★★★★Just a Fine Tool For SEO
Pros: Most important part of Moz Pro i liked its ranking factor i.e, DA and PA also weather ranking is helpfuly whenever there is any turbelence in google ranking it quick updates. Also Moz Pro is for Website audit some of the features are best for on-page audit. Cons: The least thing i like about moz pro is there backlink database they dont have big database if you arr doing competetitor research then it will not helpful thats why i think Moz pro pricing is high.
Read the original on Software Advice ↗BacklinksDomain AuthoritySite audit
JM
Jamie Martin
US · 2020-02-12
Trustpilot ★★★★★Key Player in our SEO Service
We've been using Moz since Jan 2014, when we switched from a desktop application that provided rankings reports, etc. Since then, Moz has been a key player in our SEO service, responsible not only for rankings data, but also keyword research, competitive analysis and tracking, on-page grading (great for when Yoast isn't an option), and more. It's one of our most expensive software subscriptions, but well worth the cost.
Read the original on Trustpilot ↗Keyword researchRank trackingReporting
PR
Prerna R.
SEO Consultant, Mid-Market · 2022-05-18
G2 ★★★★★Improve Online Visibility of Targeted Keywords For Business
What they like: Tests website to see if it's performing well with Googlebot. Helps To write better content, drive more traffic, and get more leads. Tracks SEO progress over time, Easily know what you're doing right/wrong Compare Moz's SEO tools to find the perfect fit for your business. Local businesses can work on their citations using Moz Local. What they dislike: The keyword lists feature allows you to easily identify keywords for business websites. It is easy to handle and manage website Backlink analysis.
Read the original on G2 ↗BacklinksLocal listings
DC
DIGITAL & COMMUNICATIONS DIRECTOR
DIGITAL & COMMUNICATIONS DIRECTOR, 50M-1B USD revenue · 2024-09-13
Gartner Peer Insights ★★★★★Moz Simplifies SEO: A Great Tool for Multi-location Businesses
There are many SEO tools out there, but Moz keeps it simple and gives you exactly the data you need, in the format you need it, when you need it. Working in a multi-location business, their ranking tools allow our company to keep an eye on rankings in various geo-locations. We can also dive in to back link analysis, on-page SEO grading, and domain authority at a glance.
Read the original on Gartner Peer Insights ↗Rank trackingDomain Authority
MB
MEDIA BUYER
MEDIA BUYER, 50M-1B USD revenue · 2022-04-22
Gartner Peer Insights ★★★★★Moz, great for beginners to learn the ropes and educate yourself
Moz was such a helpful tool to learn and get started with SEO. The MozBar is a great quick check to see site metrics easily and the Whiteboard Friday's are really great to keep people informed of new Google Announcements, learn about various digital marketing tactics - which as a project manager helped me so much in being able to confidently speak about it with my clients. Also, STAT - we used it before Moz bought it, but super duper helpful SEO KW Tool!
Read the original on Gartner Peer Insights ↗MozBarLearning
VU
Verified User in Real Estate
Small-Business · 2025-08-12
G2 ★★★★★Really helped my SEO strategy
What they like: Moz Pro has been a cornerstone of my SEO work over the past few years. The weekly reports are invaluable as is a number of their different analytical tools. Really enjoy webinars as well. What they dislike: I wish there was a way to see page optimization easier across multiple keywords - like a list.
Read the original on G2 ↗Reporting
VU
Verified User in Marketing and Advertising
Small-Business · 2023-12-19
G2 ★★★★★Excellent Tool That Supplements Your Marketing Efforts
What they like: Moz Pro has been helpful with establishing a starting point for the marketing strategies we put together for our clients, and then validating our proposed tactics. We use these tools for almost every situation, including website audits, keyword research, page optimizations and much more. The information pulled from the reports are insightful and useful, allowing us to save so much time having to gather the same info otherwise. What they dislike: It is a pricey tool, but well worth the investment.
Read the original on G2 ↗Keyword researchSite auditReporting
SS
Steven S.
Chief Engagement Officer, Small-Business · 2017-12-20
G2 ★★★★★Like a port in a storm
What they like: Where do I start? It's simple: I'd be lost without you, Moz. This is the first and last SEO tool I'll ever use. We get competitive insights, daily rankings information, and even help optimizing our pages for technical and on-page content. What they dislike: Literally nothing. The value is unmatched. If they raised their prices 10x I would probably be okay with that.
Read the original on G2 ↗Rank trackingPricing
JC
James C.
Director of Advertising Operations · 2020-04-02
G2 (Moz Local) Rated 4.5/5Excellent product for local SEO
What they like: it's the easiest way to update addresses and info. i first heard about it when the company i was working for was moving and a friend told me about it. the program worked like a charm in updating our new business info across the web. it also helped us update metadata and imagery across existing listings, which definitely helped us see a bit of a spike in local traffic. What they dislike: There were a handful of sites where the updates weren't in place immediately, which was frustrating. But on the whole, for our project, it was definitely the right fit.
Read the original on G2 (Moz Local) ↗Local listings
SK
Sagar K.
CMO, 1-10 employees · 2022-11-14
Capterra ★★★★★Our Marketing team is incomplete without Moz
I am using Moz for improving our overall SEO including on-page and off-page SEO. It helps us to analyze our own and competitor websites just by typing the URL which makes it easy for self and competitor analysis. Pros: The best thing about Moz is it helps us to identify issues on our websites, gives links suggestions, and helps to improve the domain authority of our website by improving overall SEO. Cons: Pricing is not suitable for newbies but worth paying it.
Read the original on Capterra ↗Domain AuthorityPricing
DD
Devraj D.
CEO, 11-50 employees · 2022-10-08
Capterra ★★★★★Best way to improve Local SEO and track marketing campaigns
It is my basic step in online marketing, it helps me to do keyword research, track my links, and also gives link health score in terms of Moz spam score. Pros: Best to keep tracking our marketing campaigns and analyzing stats to taking better decisions. It gives us high-converting results at a very affordable cost. Cons: It is a great SEO tool for keyword research and it is also very simple that anyone can use it without prior SEO knowledge.
Read the original on Capterra ↗Keyword researchDomain AuthorityPricing
DK
Dip K.
CEO, 11-50 employees · 2022-09-10
Capterra ★★★★★It is all in one SEO toolset from keyword to links analysis.
It is the best tool for digital marketers and the most popular amazon creators because of its easiness and affordability. It also gives you actionable insights on our website and how to improve it. Pros: Moz Pro is the best tool in SEO and Content Marketing that help us to audit our sites and make our site optimized with the best SEO trends and practice. Cons: Moz pro helps us to build links, monitor our domains, and much more.
Read the original on Capterra ↗Site auditPricing
VK
Vivek K.
Founder, 11-50 employees · 2018-11-24
Capterra ★★★★★Best link tracking tool
We have used moz on and off now over an year. We have used along with ahrefs and found moz results to be more accurate - we have also been able to generate more opportunities for backlinks for ourselves. Pros: The update index and link tracking capabilities that have been added to moz over the last few months makes it absolutely indispensable. For a SEOers, tracking link quality and link updates is the first port of call. Moz is now the best tool that does that Cons: The pricing feels slightly expensive but I guess the utility is also very time bound. Nothing apart from that.
Read the original on Capterra ↗BacklinksPricing
SK
Sagar Kharel
1-10 employees · 2022-11-14
Software Advice ★★★★★Our Marketing team is incomplete without Moz
I am using Moz for improving our overall SEO including on-page and off-page SEO. It helps us to analyze our own and competitor websites just by typing the URL which makes it easy for self and competitor analysis. Pros: The best thing about Moz is it helps us to identify issues on our websites, gives links suggestions, and helps to improve the domain authority of our website by improving overall SEO. Cons: Pricing is not suitable for newbies but worth paying it.
Read the original on Software Advice ↗Domain AuthorityPricing
VK
Vivek Khandelwal
11-50 employees · 2018-11-24
Software Advice ★★★★★Best link tracking tool
We have used moz on and off now over an year. We have used along with ahrefs and found moz results to be more accurate - we have also been able to generate more opportunities for backlinks for ourselves. Pros: The update index and link tracking capabilities that have been added to moz over the last few months makes it absolutely indispensable. For a SEOers, tracking link quality and link updates is the first port of call. Moz is now the best tool that does that Cons: The pricing feels slightly expensive but I guess the utility is also very time bound. Nothing apart from that.
Read the original on Software Advice ↗BacklinksPricing
DK
Dip Koirala
11-50 employees · 2022-09-10
Software Advice ★★★★★It is all in one SEO toolset from keyword to links analysis.
It is the best tool for digital marketers and the most popular amazon creators because of its easiness and affordability. It also gives you actionable insights on our website and how to improve it. Pros: Moz Pro is the best tool in SEO and Content Marketing that help us to audit our sites and make our site optimized with the best SEO trends and practice. Cons: Moz pro helps us to build links, monitor our domains, and much more.
Read the original on Software Advice ↗Site auditPricing
DD
Devraj Dulal
11-50 employees · 2022-10-08
Software Advice ★★★★★Best way to improve Local SEO and track marketing campaigns
It is my basic step in online marketing, it helps me to do keyword research, track my links, and also gives link health score in terms of Moz spam score. Pros: Best to keep tracking our marketing campaigns and analyzing stats to taking better decisions. It gives us high-converting results at a very affordable cost. Cons: It is a great SEO tool for keyword research and it is also very simple that anyone can use it without prior SEO knowledge.
Read the original on Software Advice ↗Keyword researchDomain AuthorityPricing
ML
Mackinley L.
Asst. Editor and SEO Analyst (Promoted), Small-Business · 2014-03-21
G2 Rated 4.5/5Powerful, User-Friendly SEO Platform with Some Imperfections
What they like: MOZ's keyword tracker: The tracking feature is easy to set up, keywords can easily be organized into buckets, and the data MOZ spits out is deep and rich. What they dislike: MOZ's crawler: it's limited to 10,000 randomly chosen pages a month, and you can only limit the crawl by using robots.txt (you can't give the crawler positive instructions).
Read the original on G2 ↗Site auditEase of use
JL
Joe L.
Digital Marketing Consultant (iJoe.us), Small-Business · 2014-09-24
G2 ★★★★★MOZ is the KING of SEO
What they like: The Moz tools, Moz Local and the community is the best on the Internet. The on-page SEO tool is a great report for both me and my clients. If I questions I can get them answer on the fly. The community on this site is terrific! What they dislike: There isn't much I don't like about the Moz website. They do an excellent job of keeping subscribers up to date and Rand Fishkin (CEO) is always willing to answer questions.
Read the original on G2 ↗Local listingsReporting
AD
Anthony D.
CIO · 2020-06-01
G2 (Moz Local) Rated 4.5/5Excellent service for consolidating and updating local listings.
What they like: Being able to see at a glance where our listings have been updated has been very helpful. Also the suggestions as to what can make the local listing perform better. What they dislike: Newest version make support a little harder (no longer able to chat) and it doesn't catch duplicate names as the older version said it did. Billing interface is sometimes flaky and leaves something to be desired. Wish there was an API to access for listing management.
Read the original on G2 (Moz Local) ↗Local listingsSupportBilling
VU
Verified User in Marketing and Advertising
Small-Business · 2023-04-18
G2 ★★★★★An Essential SEO Tool
What they like: I have been using Moz Pro for at least 15 years. It is a handy SEO tool to help you optimize content and monitor sites. It's easy for monitoring rankings and offers a good local listing management tool. What they dislike: There have not been a lot of new features added so I have to use other tools to accomplish all my SEO needs.
Read the original on G2 ↗Rank trackingLocal listings
RM
Ravi M.
Sr. Marketing executive, Mid-Market · 2019-10-05
G2 Rated 4.5/5Awesome tool to track your SEO effort
What they like: The best thing I like about Moz is its backlink report, Keyword tracking report, Weekly blog, instant chat support, creating custom reports based on your particular requirement. What they dislike: I have been using Moz since 2016 and not found any feature that I didn't like. In the past, I also have used other paid tools but didn't like much.
Read the original on G2 ↗BacklinksReportingLearning
VU
Verified User in Information Technology and Services
Small-Business · 2023-12-05
G2 ★★★★★An excellent set of tools that really drive the services we can offer our customers
What they like: Personally it would have to be Keyword Explorer tools. They are relatively easy to understand and use but provide valuable insight in a structured format that can be easily navigated. I do also find the Competitive Research excellent, it provides great depth of understanding of competitors and how to outrank them in the SERPS. What they dislike: I know it is easy to say but I don't really have any dislikes. The package does everything I could ever need and more besides. Great work, keep it up
Read the original on G2 ↗Keyword research
LM
Lindsey M.
Director, US Marketing, Mid-Market · 2016-10-28
G2 ★★★★★Useful Tool, Easy to Use
What they like: Moz is great for snapshot information. Where pages are, how many are ranked, etc. Campaigns were easy to setup and you can create them in a hierarchy that works. The rank tracker and crawl reports are also helpful in tracking and solving issues for SEO. What they dislike: It is tough to get trending data, and when you export the reports you get a lot more detailed information, but that is not displayed in a visual within the tool.
Read the original on G2 ↗Rank trackingSite auditReporting
AJ
Ashley J.
Inbound Marketing Manager, 5,001-10,000 employees · 2018-11-20
Capterra ★★★★★Handy Rank Tracker for SEO
Our marketing taem uses this tool to track keyword rank, checking web performance and reviewing backlinks. The difficulty score test also helps to add insight to some of our paid and organic efforts. Pros: Moz is a handy, user-friendly tool for tracking keywords and backlink analysis. It's also a nice tool to help beginners spot website issues. Cons: This tool works best when paired with other seo tools for a comprehensive toolset. Would be nice to have it all in one.
Read the original on Capterra ↗Rank trackingBacklinksEase of use
AJ
Ashley Jernigan
5,001-10,000 employees · 2018-11-20
Software Advice ★★★★★Handy Rank Tracker for SEO
Our marketing taem uses this tool to track keyword rank, checking web performance and reviewing backlinks. The difficulty score test also helps to add insight to some of our paid and organic efforts. Pros: Moz is a handy, user-friendly tool for tracking keywords and backlink analysis. It's also a nice tool to help beginners spot website issues. Cons: This tool works best when paired with other seo tools for a comprehensive toolset. Would be nice to have it all in one.
Read the original on Software Advice ↗Rank trackingBacklinksEase of use
PV
Philip Veenboer
NL · 2023-09-29
Trustpilot ★★★★★reservations during my 30 days trial MOZ Pro
I communicated possible reservations about the effectiveness of MOZ Pro SEO tools for SMEs in Netherlands . 1. I am just a 30 days trial person (i.e. not yet paying customer), yet MOZ took my written reservation about effectiveness of their tools very serious! 2. speed of response; within 24 hrs. I received a professional reply 3. Anita G. took the time to write a non-standard, tailored suggestions how to get best results; compliments Philip V. , the Netherlands
Read the original on Trustpilot ↗AJ
Alexander J.
e-Buisness Manager Amstar DMC, Mid-Market · 2016-06-29
G2 ★★★★★Keyword Research & Monitoring
What they like: We use MOZ a lot to research new keywords that may result in SEM / SEO opportunities for the organization. MOZ has proven to be a very useful tool monitoring our competitors. What they dislike: The pricing is on the upper end of a support tool. A version for small and medium size businesses should be offered at a discounted price. Because of the broad number of functions the interface is more difficult to use than other options in the marketplace.
Read the original on G2 ↗Keyword researchSupportPricing
JG
Joe G.
Software Marketing Manager, Small-Business · 2013-08-31
G2 Rated 4.5/5A daily tool I use to measure keyword ranking and performance
What they like: We use Moz to track the performance of our keywords over time. We rely heavily on their site audits to check for warnings or errors that might affect our performance in search rankings. Great UI that's easy to use. Great knowledge center for SEO training What they dislike: There's honestly not much I don't like. It would be nice to have a tie-in to Google AdWords to pull in keyword data
Read the original on G2 ↗Rank trackingSite auditLearning
EA
Emmanuel A.
Creative Copywriter, Self-employed · 2020-02-15
Capterra ★★★★★MOZ Pro for SEOs
Everyone wants to rank well on Google, and MOZ is one of the software that can make that possible. Pros: No doubt, MOZ is one of the most comprehensive SEO tool I have used for my blog's SEO. It ran some checks on my blog and gave detailed reports including easy way to fix them. Cons: When I checked the price of the lowest tier, it wasn't worth subscribing for my small blog. Some of the data are not accurate as well.
Read the original on Capterra ↗ReportingLearningPricing
AR
Andrey R.
Marketing Business Development Manager, Self-employed · 2018-11-29
Capterra ★★★★★Helps understand SEO by an easier way
Helped me to figure out most important keywords I need to use for a PPC campaign Pros: I primarily use Moz because of its keyword research and planning feature. I like the opportunity to create keyword lists in one place which helps me to plan better my content strategy Cons: You need to use Moz together with other SEO tools so you can have better view on the things you are doing. It's not All in One SEO tool.
Read the original on Capterra ↗Keyword research
AR
Andrey Rusev
Self-employed · 2018-11-29
Software Advice ★★★★★Helps understand SEO by an easier way
Helped me to figure out most important keywords I need to use for a PPC campaign Pros: I primarily use Moz because of its keyword research and planning feature. I like the opportunity to create keyword lists in one place which helps me to plan better my content strategy Cons: You need to use Moz together with other SEO tools so you can have better view on the things you are doing. It's not All in One SEO tool.
Read the original on Software Advice ↗Keyword research
EA
Emmanuel Alabi
Self-employed · 2020-02-15
Software Advice ★★★★★MOZ Pro for SEOs
Everyone wants to rank well on Google, and MOZ is one of the software that can make that possible. Pros: No doubt, MOZ is one of the most comprehensive SEO tool I have used for my blog's SEO. It ran some checks on my blog and gave detailed reports including easy way to fix them. Cons: When I checked the price of the lowest tier, it wasn't worth subscribing for my small blog. Some of the data are not accurate as well.
Read the original on Software Advice ↗ReportingLearningPricing
BH
Brian H.
Vice President Operations, Small-Business · 2024-05-15
G2 Rated 4.5/5Moz has been a game changer for our SEO
What they like: There are several things I like about Moz Pro. The first is that it's easy to use and very intuitive. Secondly, the results are fast and provide detailed reporting that enables us to make better decisions. What they dislike: Every software has some drawbacks. The one minor dislike is that sometimes when choosing a reporting period it seems to be a little glitchy and takes a minute to get the reporting periods correct. Not a big deal but annoying.
Read the original on G2 ↗ReportingEase of use
VU
Verified User in Information Technology and Services
Mid-Market · 2017-01-25
G2 Rated 4.5/5Excellent tool
What they like: We use the HubSpot marketing platform and Moz is an excellent support tool for our inbound marketing efforts. Whether it is SEO/keyword/domain authority research, social media research (on our account and others) or for crawling/web issues, Moz is a reliable and market leading product. What they dislike: Lack of customer support - they don't seem to do a lot of outreach. I find their content to be very valuable but would appreciate more webinars on new product features.
Read the original on G2 ↗Domain AuthoritySite auditSupport
RB
Raluca Badenhorst
GB · 2021-06-01
Trustpilot ★★★★★Best SEO course I've taken
Best SEO course I've taken. The tutors are amazing and the course is structured very well. I really enjoyed the video format, as I could listen and read the slides at the same time which really helps me learn faster. It also combined the theory with the practical application very well. I am confident after taking this course that I can optimise our website performance, increase domain authority and find the best keywords to use for creating content. Thank you.
Read the original on Trustpilot ↗Domain AuthorityLearning
JM
João Marcelo M.
Country Manager Brazil & Portugal, Small-Business · 2017-01-11
G2 Rated 4.5/5Amazingly comprehensive SEO tools
What they like: MOZ combines a great set of tools to track and optimise the SEO efforts for businesses. Our team loves it specially for the ability to build independent campaigns and track its performance against competitor or other parameters we've set. What they dislike: There's very few things we dislike about MOZ, perhaps just some of the features could be a little more intuitive, but in general you can get all the answers you need on support ou blog.
Read the original on G2 ↗LearningEase of useSupport
BW
Brandon W.
Marketing, Small-Business · 2018-01-05
G2 ★★★★★Super Useful and Great Content!
What they like: Moz is a tool that is easy to approach for a newbie. While providing advanced functionality to expert users. As you probably know, Moz puts our a lot of really great content. Naturally they are great at guiding you through the process of learning Moz, while educating you in general SEO principals. I really feel like I have grown into Moz. What they dislike: Moz has a way of sinking their teeth into you with the data they collect. At this point it wouldn't be easy for me to switch to something like Ahrefs, which I have seriously considered. I also find that some of their SERP data is a hair off reality. Nothing crazy, but in a super competitive keyword search it matters if I'm 3rd or 2nd, and moz will sometimes report one to two positions higher or lower than reality.
Read the original on G2 ↗Reporting
ME
Melanie E.
Founder, 1-10 employees · 2019-03-17
Capterra ★★★★★The Tool I Wish I Could Afford to Keep
For my larger clients MOZ provides a great way to explain and showcase the work we are doing. The one caveat is however that it is often so rich featured that it's simply more than many people would need. Pros: There is little doubt in my mind that when it comes to SEO the former SEO Moz, now plain old Moz, is still the industry leader. In terms of the insights and analytics it has everything you need, probably too much for some people, but if you are implementing client SEO it is the best information you can share. Cons: The cost. I use MOZ when I have clients willing to pay for it, but the chances that an individual or even a smaller bespoke agency like my own can afford to use it regularly are slim. The fact is that this a great tool but so complex you may not need it all, and other, less expensive tools can be used to fill in the gaps.
Read the original on Capterra ↗Pricing
VR
Verified Reviewer
Marketing Operations Specialist · 2018-04-16
Capterra ★★★★★Moz Pro offers many great tools to help anyone improve their search engine visibility.
Pros: It's very accessible and straight-forward in use. Searching for keywords and seeing what kind of on-page optimizations you need has never been easier. Their customer support is great too. We've called for support and they hopped on a call with us really soon. Cons: Not a lot to complain about, as Moz hits a lot of the needed parts right on the head. The tool features can get in to the nitty-gritty, so your techinical SEO skills may need to be a bit high.
Read the original on Capterra ↗Support
ME
Melanie Evans
1-10 employees · 2019-03-17
Software Advice ★★★★★The Tool I Wish I Could Afford to Keep
For my larger clients MOZ provides a great way to explain and showcase the work we are doing. The one caveat is however that it is often so rich featured that it's simply more than many people would need. Pros: There is little doubt in my mind that when it comes to SEO the former SEO Moz, now plain old Moz, is still the industry leader. In terms of the insights and analytics it has everything you need, probably too much for some people, but if you are implementing client SEO it is the best information you can share. Cons: The cost. I use MOZ when I have clients willing to pay for it, but the chances that an individual or even a smaller bespoke agency like my own can afford to use it regularly are slim. The fact is that this a great tool but so complex you may not need it all, and other, less expensive tools can be used to fill in the gaps.
Read the original on Software Advice ↗Pricing
★★★★★Moz Pro offers many great tools to help anyone improve their search engine visibility.
Pros: It's very accessible and straight-forward in use. Searching for keywords and seeing what kind of on-page optimizations you need has never been easier. Their customer support is great too. We've called for support and they hopped on a call with us really soon. Cons: Not a lot to complain about, as Moz hits a lot of the needed parts right on the head. The tool features can get in to the nitty-gritty, so your techinical SEO skills may need to be a bit high.
Read the original on Software Advice ↗Support
VU
Verified user
11-50 employees · 2019-10-17
TrustRadius Rated 10/10An SEO that works
Mom is being used in a specific department within my organization I am currently working for. We are utilizing Moz in a variety of ways. We are using this tool to gain information on a variety of topics and ideas. First, Moz is consistently used as a fantastic and highly regarded SEO resource tool. They have some of the best instructions, examples, and information on SEO site-wide and how to make improvements to the current state of yours. We are also leveraging Moz to gain insights on specific clients and domains regarding their SEO and position they are currently receiving. Pros: Amazing resources.; Fantastic example videos walking you through SEO tips.; Great analytics tool to get SEO insights.; Great dashboard layout. Cons: I don't personally have any big problems with Moz.; My one main thing would be improving their free version a little more without taking away from their paid editions.
Read the original on TrustRadius ↗KD
Kristoffer Dahl
NO · 2023-02-15
Trustpilot ★★★★★MozBar is a great SEO tool (browser…
MozBar is a great SEO tool (browser extension), even for starters to use the free version. It enables you to check your keyword competition on Google, their websites, Domain and Page authority, spam score, backlinks... Here's a tip for blog writers: having at least one high-authority outbound link in your article is good. You can easily find it with MozBar on Google by typing the keyword (even Wikipedia link is good) and then link to it.
Read the original on Trustpilot ↗BacklinksDomain AuthorityMozBar
CI
Cortec IT Solutions
MozBar user · 2025-04-02
Chrome Web Store ★★★★★As an IT solutions provider, Cortec IT Solutions Ltd works closely with small and medium-sized businesses to enhance their digital infrastructure. We’ve been using MozBar for our internal SEO analysis and client projects, and it has proven to be an invaluable tool. The MozBar extension gives us a fast and efficient way to assess the SEO health of websites, check page authority, domain authority, and quickly access detailed analytics. This tool has simplified many of our processes, helping ou... Show more
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
SR
Sean R.
Executive Consultant - Enterprise Platforms & Digital Transformation, Small-Business · 2026-04-25
G2 ★★★★★Incredible, Up-to-Date Insights with a Strong Focus on Education
What they like: The incredible insights and up-to-date algorithm inclusions it takes into account really stand out, especially with how regularly the platform is updated to track, report, and generate optimization recommendations and insights. I also love the strong focus on education. What they dislike: not the strongest integration capabilities with third party and certainly back-office applications
Read the original on G2 ↗Reporting
AS
Apurva S.
SEO Executive, Mid-Market · 2023-10-06
G2 Rated 4.5/5Identify Website Issues
What they like: I like the best about Moz Pro is its website keywords rank tracking feature which is more similar with the ranking which we track on google. It identifies the website issues that occur on website. Its integration with the web analytics tool is quite easy as compared to similar software in market. What they dislike: It goes log out after switching off the pc which is the thing I don't like. Otherwise everything working fine for me.
Read the original on G2 ↗Rank tracking
KB
Kristi B.
Marketing Program Manager, Small-Business · 2024-08-20
G2 Rated 4.5/5Easy to use for a beginner. Powerful enough for an expert.
What they like: When I upgraded to Moz Pro, I ran an audit on our site for the first time in quite awhile. It was incredibly insightful. We made many fixes and put a plan together for fixes and improvements. I would not have known about the issues if it weren't for Moz Pro. Plus, very easy to connect with my site. What they dislike: I'd like to have more video training sessions available. As a visual learner, this would help the learning curve. I need reminders to check it more often - frequency of use matters.
Read the original on G2 ↗Site auditLearningEase of use
VU
Verified User in Real Estate
Small-Business · 2023-06-05
G2 ★★★★★Industry Standard
What they like: MOZ is very easy to use without a bunch of fluff, along with its customer support through chat, e-mail, and posts, you will be able to get any question answered. There is no constant upsales from the staff. What they dislike: Not too much to dislike about MOZ. I have had a great experience from the start when I first started learning about SEO. When it comes to keyword research, or page optimization they are pretty good.
Read the original on G2 ↗Keyword researchEase of useSupport
FT
Fred T.
SEO Specialist · 2020-10-26
G2 (Moz Local) Rated 4.5/5A very affordable way of getting better visibility and consistency across store listing
What they like: What I like the most is the clean UX, how competitive the price is, the webinars it offers and the on point page recommendations. What they dislike: There's really not a lot that I dislike given that it is indeed a very good platform but if I had to mention something it would be its lengthy and regular updates, which can be a bit unnerving at times.
Read the original on G2 (Moz Local) ↗Local listingsPricing
ST
Shubham T.
SEO Manager, 51-200 employees · 2019-04-18
Capterra ★★★★★Best for Every Digital Marketers
Overall i found Moz pro a better software compared to any other SEO tools, specially local ones. Pros: The way it operates specially for Local SEO, i loved it. Also, the backlink checker (explorer) helps me to find out the best links my competitors built, so i am very much satisfied. Cons: Well, so far it is going well, still i believe, this tool can improve by giving better keywords options that google loving these days (intent searches).
Read the original on Capterra ↗Backlinks
AP
Andrew P.
SEO and Content Manager, 201-500 employees · 2019-02-22
Capterra ★★★★★Amazing tool and learning platform
It is great for showing visibility in search and stopping people purely focusing on keywords. Optimising the site comes through various tactics and this tool shows our best options. Pros: Campaigns. We use this to monitor each folder/section of the website. We have set up each one by tagging the keywords we have optimised the site for by folder. Also, the blog is great for industry insight. Cons: There is nothing I don't like about this product.
Read the original on Capterra ↗Learning
AP
Andrew Plant
201-500 employees · 2019-02-22
Software Advice ★★★★★Amazing tool and learning platform
It is great for showing visibility in search and stopping people purely focusing on keywords. Optimising the site comes through various tactics and this tool shows our best options. Pros: Campaigns. We use this to monitor each folder/section of the website. We have set up each one by tagging the keywords we have optimised the site for by folder. Also, the blog is great for industry insight. Cons: There is nothing I don't like about this product.
Read the original on Software Advice ↗Learning
ST
Shubham Tiwari
51-200 employees · 2019-04-18
Software Advice ★★★★★Best for Every Digital Marketers
Overall i found Moz pro a better software compared to any other SEO tools, specially local ones. Pros: The way it operates specially for Local SEO, i loved it. Also, the backlink checker (explorer) helps me to find out the best links my competitors built, so i am very much satisfied. Cons: Well, so far it is going well, still i believe, this tool can improve by giving better keywords options that google loving these days (intent searches).
Read the original on Software Advice ↗Backlinks
LM
Lisa M.
Mid-Market · 2018-01-03
G2 ★★★★★Excellent tool for SEO monitoring & optimization
What they like: The keyword explorer tool is great along with their new additions that enable you to better understand what keywords competitors are optimizing. The overall UX of the platform is easy and intuitive. What they dislike: Its hard to call out a specific dislike. Overall i have been very happy with the value we get out of the tool for the price point. One area of improvement could be with the backlink analysis feature.
Read the original on G2 ↗Keyword researchBacklinksEase of use
AR
Avonlea R.
Marketing Manager, 51-200 employees · 2018-03-14
Capterra ★★★★★Great software to learn and manage SEO
We can manage our SEO in-house without having to pay an expensive agency. Pros: I like the dashboard and reporting, as well as the Site Crawl feature to help us identify issues. The Keyword Explorer tool is also useful. Cons: Some features are a little tricky to figure out. SEO isn't always a super intuitive process to learn so it takes some digging to understand how to utilize the info they are serving up.
Read the original on Capterra ↗Keyword researchSite auditReporting
RA
Ryan A.
SEO Specialist, 501-1,000 employees · 2017-06-07
Capterra ★★★★★Top-Tier SEO software
It gives great detail on competitor backlinks, top linked content, and has a very large database so you feel confident in the data size sample (but other softwares do a better job here) Pros: It has recognizable KPIs that clients and other departments I work with - DA, PA, etc - it sets the "industry standard" Cons: It's limited, they do not update the database often, and it's the pricier one of the other SEO software out there like it.
Read the original on Capterra ↗BacklinksDomain Authority
BB
Beth B.
SEO Consultant · 2017-06-07
Capterra ★★★★★Powerful... if you learn it
Pros: This is a powerful SEO tool that, if you use it right, can provide great value for you if you're an SEO consultant, inhouse SEO consultant, web designer, or business owner. But you're going to need to put in time and effort to learn the tool and how to best use it. Cons: Their index for discovering inbound links isn't as extensive as one or two other link-specific tools, so if you're working hard to track or create new inbound links you probably need to add one of those services to your toolbox.
Read the original on Capterra ↗Backlinks
★★★★★Powerful... if you learn it
Pros: This is a powerful SEO tool that, if you use it right, can provide great value for you if you're an SEO consultant, inhouse SEO consultant, web designer, or business owner. But you're going to need to put in time and effort to learn the tool and how to best use it. Cons: Their index for discovering inbound links isn't as extensive as one or two other link-specific tools, so if you're working hard to track or create new inbound links you probably need to add one of those services to your toolbox.
Read the original on Software Advice ↗Backlinks
RA
Ryan Anderson
501-1,000 employees · 2017-06-07
Software Advice ★★★★★Top-Tier SEO software
It gives great detail on competitor backlinks, top linked content, and has a very large database so you feel confident in the data size sample (but other softwares do a better job here) Pros: It has recognizable KPIs that clients and other departments I work with - DA, PA, etc - it sets the "industry standard" Cons: It's limited, they do not update the database often, and it's the pricier one of the other SEO software out there like it.
Read the original on Software Advice ↗BacklinksDomain Authority
AR
Avonlea Roy
51-200 employees · 2018-03-14
Software Advice ★★★★★Great software to learn and manage SEO
We can manage our SEO in-house without having to pay an expensive agency. Pros: I like the dashboard and reporting, as well as the Site Crawl feature to help us identify issues. The Keyword Explorer tool is also useful. Cons: Some features are a little tricky to figure out. SEO isn't always a super intuitive process to learn so it takes some digging to understand how to utilize the info they are serving up.
Read the original on Software Advice ↗Keyword researchSite auditReporting
VU
Verified user
51-200 employees · 2014-01-31
TrustRadius Rated 9/10Moz is a keeper!
Moz is being used by the online marketing department only. It's used as our primary SEO tool to gather informative date on the competitive landscape and form the right KPI's. Pros: Provide other resources to SEO tools on their site.; Absolutely love White Board Fridays and following their blog!; Great Error reports Cons: Show an Opportunities tab, that helps SEO's gain better leverage over competition; They do not have the ability to have multiple logins for an account!
Read the original on TrustRadius ↗ReportingLearning
VU
Verified User in Design
Small-Business · 2025-08-07
G2 ★★★★★Fantastic SEO software
What they like: The interface is easy to navigate and the tutorials are easy to follow. Customer service is responsive. What they dislike: The limits on tracked keywords and keyword lists with additional charges. Already pay for a subscription it would be good if they did loyalty discounts.
Read the original on G2 ↗Ease of useSupport
EK
Erica K.
Digital & Communications Director, Enterprise · 2024-05-15
G2 ★★★★★Moz Has Saved Our Multi-Location Business So Much Time!
What they like: Moz makes it easy to track and monitor your performance across many different touchpoints, including rankings, competitive analysis, page score, domain authority, and more. What they dislike: There isn't much we don't like. I believe there could be more on-page training to help optimize our use of certain tools that we are likely under-utilizing.
Read the original on G2 ↗Rank trackingDomain AuthorityLearning
AO
Andy O.
Small-Business · 2023-12-12
G2 Rated 4.5/5A Tried And True SEO Toolbox
What they like: Comprehensive SEO research and tool suite with excellent data sources. Very easy to use and navigate, with many improvements in the pipeline. Super fast and friendly customer support, and perhaps the best learning resources in the industry. What they dislike: Moz does feel a bit dated, and while they are working on developing new products and services to update their tools, sometimes it feels like their emphasis is in the wrong areas.
Read the original on G2 ↗LearningEase of useSupport
AE
Andrew E.
Director of Web Services, 11-50 employees · 2015-06-22
Capterra ★★★★★#1 resource for Inbound
Moz as a company and as a SaaS provider is a key player in the inbound marketing arena. They do a great job of educating and providing clean data. Their tool set is great for those looking to take content marketing to the next level, either in house or in an Agency. Moz provides valuable information and direction and improving your inbound marketing efforts from many angles. Pros: Clean interface Education and ease of tool use Followerwonk seamlessly integrates with Buffer Great support and fantastic user conference Cons: Website isn't responsive Data could be deeper
Read the original on Capterra ↗Support
KJ
Kate Johnson
11-50 employees · 2019-01-15
Software Advice ★★★★★Amazing tool at even the free level.
Pros: Moz has supported my keyword research efforts with their free tools for years now. Their moz bar chrome plugin, and keyword and link explorers add wonderful context as you are building out a strategy. Their paid plans are well worth it too, for those looking to rise to the top of the search results. Cons: There isn't anything negative I can think of - wish WhiteBoard Fridays happened everyday, they've taught me so much!
Read the original on Software Advice ↗Keyword researchBacklinksMozBar
AE
Andrew Epperson
11-50 employees · 2015-06-22
Software Advice ★★★★★#1 resource for Inbound
Moz as a company and as a SaaS provider is a key player in the inbound marketing arena. They do a great job of educating and providing clean data. Their tool set is great for those looking to take content marketing to the next level, either in house or in an Agency. Moz provides valuable information and direction and improving your inbound marketing efforts from many angles. Pros: Clean interface Education and ease of tool use Followerwonk seamlessly integrates with Buffer Great support and fantastic user conference Cons: Website isn't responsive Data could be deeper
Read the original on Software Advice ↗Support
VU
Verified User in Banking
Mid-Market · 2025-08-12
G2 Rated 4.5/5Helpful for inexperienced SEO managers
What they like: There are a lot of metrics gathered within the dashboard. I try to check in daily, if not weekly to look at the insights provided. The user interface is easy to manage although it can be overwhelming at times. I'm still working through some of the tutorial videos to find my way around. What they dislike: Probably the overwhelming amount of data and not initially knowing what to do with it all. I'm inexperienced with SEO, but it's on my plate for the company. Moz Pro lets me think I'm understanding more than I did before.
Read the original on G2 ↗QM
Qamar M.
Digital Marketing Consultant, Mid-Market · 2023-11-27
G2 Rated 4.5/5Moz Pro is Awesome it Self!
What they like: Moz Pro is one of my favorite tools because I use it frequently. The DA PA statistic makes me more comfortable while doing analysis of my domains, and big applause for their customer support, who is the best ever and always supportive. Moz Pro is very easy to use, and the implementation is great. The features are well enough for me while integration. What they dislike: Nothing to say I dislike, but their charts should be improved in terms of showing data. It will affect my frequency of use.
Read the original on G2 ↗Domain AuthorityEase of useSupport
MP
Mike P.
Sales Development · 2018-06-27
Capterra ★★★★★Amazing all-in-one SEO suite
Pros: Easy to set up my site and start tracking my rankings, keyword positions (local and national) , site traffic, back-links and so much more. I love the fact that it keeps me up to date on any site issues that I may have as well. Cons: The "traffic from search" feature would be a lot more useful if you were able to easily determine the actual search terms used to find my site.
Read the original on Capterra ↗Rank tracking
JW
Jane W.
Marketing Specialist · 2021-03-08
Capterra (Moz Local) ★★★★★Great platform for listings management and SEO
Pros: I do in house marketing and create SEO strategies for the company I work for. Overall, Moz Local is my effective and efficient solution content marketing, link analysis, and SEO. The features I find the most valuable include: On-page SEO audit & recommendations Keyword research tool Moz toolbar Backlink analysis Competitive analysis Business listings management Cons: Some keyword volume inconsistencies with other comparable tools and some business listings take months to update.
Read the original on Capterra (Moz Local) ↗Keyword researchBacklinksSite audit
★★★★★Amazing all-in-one SEO suite
Pros: Easy to set up my site and start tracking my rankings, keyword positions (local and national) , site traffic, back-links and so much more. I love the fact that it keeps me up to date on any site issues that I may have as well. Cons: The "traffic from search" feature would be a lot more useful if you were able to easily determine the actual search terms used to find my site.
Read the original on Software Advice ↗Rank tracking
VU
Verified user
51-200 employees · 2014-05-13
TrustRadius Rated 9/10An absolute necessity for insight into small business websites
We use Moz for website crawl reports, keyword rankings, and Open Site Explorer. The software is used primarily across the entire department, and is commonly used in organizational decisions. Pros: Ability to view domain authority with the Open Site Explorer feature; Weekly Ranking Reports; Detailed crawl features that provide insight on how to fix problems Cons: Industry link building suggestions based off of competition; Better universal ranking accuracy; Less system downtime
Read the original on TrustRadius ↗Rank trackingBacklinksDomain Authority
BG
Brittany G.
Independent Quality Provider, 501-1,000 employees · 2020-04-19
Capterra ★★★★★Super helpful
I'm working on my SEO with invaluable info I've gotten from Moz Local. Pros: It gives great insights for keyword research. I have used quite a few keywords I got from Moz Local. It's easy enough to use and has great training/informational videos. Cons: There is a LOT of information on the website. Much of which I was completely unfamiliar with when I started using Moz Local. The informational videos help you figure it out though.
Read the original on Capterra ↗Keyword researchLocal listingsLearning
BG
Brittany Gonzalez
501-1,000 employees · 2020-04-19
Software Advice ★★★★★Super helpful
I'm working on my SEO with invaluable info I've gotten from Moz Local. Pros: It gives great insights for keyword research. I have used quite a few keywords I got from Moz Local. It's easy enough to use and has great training/informational videos. Cons: There is a LOT of information on the website. Much of which I was completely unfamiliar with when I started using Moz Local. The informational videos help you figure it out though.
Read the original on Software Advice ↗Keyword researchLocal listingsLearning
RS
Rahuul S.
Assistant Manager, Mid-Market · 2018-11-21
G2 ★★★★★Nice platform to start
What they like: MOZ is a wonderful platform for SEO as their features to track rankings, keeping a tap on issues, and keyword research. It provides you. You ranking updates per week. by its report you can find opportunities to improve. The feature vwhich I like the most is moz difficulty score. What they dislike: It has low crawl depth and you can not switch to other products after keeping your data in moz.
Read the original on G2 ↗Keyword researchRank trackingSite audit
AR
Alexandre R.
Digital Marketing Director, Mid-Market · 2016-10-25
G2 ★★★★★Moz Pro Review
What they like: This is a great tool, which should be in every SEO specialist arsenal. Makes keyword tracking so much easier. It also helps to identify on page issues faster and provides nice site crawl report. Links Opportunity is another great tool with in the product to find websites, which might get link to your website. What they dislike: Social section could be improved. They didn't have updates for this section for sometime now.
Read the original on G2 ↗Site auditReporting
KJ
Kate J.
Growth Manager, 11-50 employees · 2019-08-06
Capterra ★★★★★Powerful tools even at the free level.
Pros: Moz is one of the first tools I use when doing keyword research. Even at the free tier, it's a super helpful tool. They have a suite of free tools available, and each are well worth paying for. Their content is also educational and genuinely helpful. Highly recommend. Cons: There's really nothing to dislike. They offer a lot for free, and pack a lot of value into the paid tools.
Read the original on Capterra ↗Keyword research
MB
Mark B.
Co-Founder, 11-50 employees · 2017-12-26
Capterra ★★★★★The best SEO performance software on the market
I was able to refine my seo strategy using the software, and was able to monitor results as we went along. Pros: Was able to see competitor insights for Online marketing competitors, as well as keyword rankings and opportunities for all of my keywords showing on google search. Cons: It gets a little technical and reporting might get complex. Its definitely a solution for a medium to advanced seo marketer.
Read the original on Capterra ↗Rank trackingReporting
MB
Mark Bell
11-50 employees · 2017-12-26
Software Advice ★★★★★The best SEO performance software on the market
I was able to refine my seo strategy using the software, and was able to monitor results as we went along. Pros: Was able to see competitor insights for Online marketing competitors, as well as keyword rankings and opportunities for all of my keywords showing on google search. Cons: It gets a little technical and reporting might get complex. Its definitely a solution for a medium to advanced seo marketer.
Read the original on Software Advice ↗Rank trackingReporting
CP
Clare P.
Web Content Writer, Small-Business · 2014-04-30
G2 Rated 4.5/5Promoting SEO learning for both professionals and beginners? Sign me up!
What they like: I appreciate how Moz takes the time to break down larger concepts for those who may be interested in learning more about SEO. Its ease of use, coupled with its fantastic and thorough reports, make Moz an essential SEO tool for anyone looking to get the most out of their marketing suite. What they dislike: Minimal complaints here! I can see how price may be an issue for some, but the host of informational resources ultimately makes the cost worth it.
Read the original on G2 ↗ReportingEase of usePricing
VR
Verified Reviewer
Marketing Executive, 501-1,000 employees · 2018-07-12
Capterra ★★★★★A good SEO tool to have in your arsenal
Pros: Moz gives you a quality SEO reporting platform that pumps out regular updates on your ranking and performance. It also provides insight into opportunities you might have otherwise overlooked due to time constraints. This tool will help you find low hanging fruit and also tell you what avenues to avoid spending bandwidth on if you have don't have the time. Cons: Moz has the tendency to be a bit off with their SERP data. Also, their offpage crawl isn't as comprehensive as the competition. Also the user interface isn't super friendly for first time users, creating a bit of a learning curve.
Read the original on Capterra ↗Site auditReporting
KC
Kenny Chadha
501-1,000 employees · 2018-07-12
Software Advice ★★★★★A good SEO tool to have in your arsenal
Pros: Moz gives you a quality SEO reporting platform that pumps out regular updates on your ranking and performance. It also provides insight into opportunities you might have otherwise overlooked due to time constraints. This tool will help you find low hanging fruit and also tell you what avenues to avoid spending bandwidth on if you have don't have the time. Cons: Moz has the tendency to be a bit off with their SERP data. Also, their offpage crawl isn't as comprehensive as the competition. Also the user interface isn't super friendly for first time users, creating a bit of a learning curve.
Read the original on Software Advice ↗Site auditReporting
VU
Verified User in Marketing and Advertising
Small-Business · 2024-05-15
G2 Rated 4.5/5Great resource for small business owner
What they like: The best thing about Moz is it's straightforward organization and actionable items. It's easy to check the report and then make a plan with your web team on how to fix and improve your website. What they dislike: Not a fan of the keyword limits that were implemented but it is what it is.
Read the original on G2 ↗Reporting
VR
Verified Reviewer
SEO Manager, 1,001-5,000 employees · 2018-07-09
Capterra ★★★★★Easy to use for SEO
Super easy to use, particularly the backlink research tool, competitor analysis and domain authority tool. Pros: Moz Pro is easy to use. I like using this product for back link research, competitor insights, domain authority, rank tracking, as well as local listing audits. Cons: The keyword research tool can be a bit wonky, and it often fails to load. I also wish that there were more customizations available for reports.
Read the original on Capterra ↗Keyword researchRank trackingBacklinks
PF
Phoebe Fasulo
1,001-5,000 employees · 2018-07-09
Software Advice ★★★★★Easy to use for SEO
Super easy to use, particularly the backlink research tool, competitor analysis and domain authority tool. Pros: Moz Pro is easy to use. I like using this product for back link research, competitor insights, domain authority, rank tracking, as well as local listing audits. Cons: The keyword research tool can be a bit wonky, and it often fails to load. I also wish that there were more customizations available for reports.
Read the original on Software Advice ↗Keyword researchRank trackingBacklinks
MT
Michelle T.
Internet Marketing Specialist, 1-10 employees · 2018-11-21
Capterra ★★★★★Website data at my fingertips
Pros: I loved the fact that I could do a ton of research very quickly on my website. It showed me how I ranked compared to the competition and what I needed to do to improve. It also let me "spy" on my competition to make my website better in Google's eyes. Cons: It was a little bit cumbersome and difficult to understand at first, but I think that is because I am not a hugely technical person. It might just be user error on my part.
Read the original on Capterra ↗HF
Hashim F.
Managing Director, 11-50 employees · 2018-09-08
Capterra ★★★★★Best Tool For Checking Domain Authority
It's a complete SEO tool specially for my digital marketing research. Pros: Moz Pro is one of the best and easy SEO tool. I like using this SEO Tool for Domain Authority, Page Authority, Keyword Research, Backlink Watch etc. Moz is a great tool for SEO work. Cons: I'd like the weekly reports to be more intuitive. I'd like it to recommend actions for specific domains and keywords
Read the original on Capterra ↗Keyword researchBacklinksDomain Authority
LR
Logan R.
Digital Marketing Strategist, 11-50 employees · 2018-05-28
Capterra ★★★★★I've been using Moz for about 5 years, it's been essential in running successful SEO programs.
Pros: The best things about Moz are MozBar, the on-page grader, and Open Site Explorer. MozBar is like a swiss army knife for SEO, showing you all the key on-page elements in just one click. The on-page grader is great for page-level analysis. And Open Site Explorer is almost a must if you're doing link building/prospecting. Cons: As of lately, Moz hasn't been too great at keeping up with the industry. SEO changes at a crazy pace, Moz could do a better job of updating and improving tools accordingly.
Read the original on Capterra ↗BacklinksMozBar
LR
Logan Ray
11-50 employees · 2018-05-28
Software Advice ★★★★★I've been using Moz for about 5 years, it's been essential in running successful SEO programs.
Pros: The best things about Moz are MozBar, the on-page grader, and Open Site Explorer. MozBar is like a swiss army knife for SEO, showing you all the key on-page elements in just one click. The on-page grader is great for page-level analysis. And Open Site Explorer is almost a must if you're doing link building/prospecting. Cons: As of lately, Moz hasn't been too great at keeping up with the industry. SEO changes at a crazy pace, Moz could do a better job of updating and improving tools accordingly.
Read the original on Software Advice ↗BacklinksMozBar
HF
Hashim Farooqi
11-50 employees · 2018-09-08
Software Advice ★★★★★Best Tool For Checking Domain Authority
It's a complete SEO tool specially for my digital marketing research. Pros: Moz Pro is one of the best and easy SEO tool. I like using this SEO Tool for Domain Authority, Page Authority, Keyword Research, Backlink Watch etc. Moz is a great tool for SEO work. Cons: I'd like the weekly reports to be more intuitive. I'd like it to recommend actions for specific domains and keywords
Read the original on Software Advice ↗Keyword researchBacklinksDomain Authority
MT
Michelle Thompson, MBA
1-10 employees · 2018-11-21
Software Advice ★★★★★Website data at my fingertips
Pros: I loved the fact that I could do a ton of research very quickly on my website. It showed me how I ranked compared to the competition and what I needed to do to improve. It also let me "spy" on my competition to make my website better in Google's eyes. Cons: It was a little bit cumbersome and difficult to understand at first, but I think that is because I am not a hugely technical person. It might just be user error on my part.
Read the original on Software Advice ↗SE
SR. EXECUTIVE
SR. EXECUTIVE, <50M USD revenue · 2022-04-20
Gartner Peer Insights ★★★★★MOZ pro is all about ROI and providing better analysis
We have bought the Moz pro tool for our company and it is helping us to get a clear idea about our marketing strategy. It is the best tool for Digital marketing companies which is helping with website audit technical reports, Keywords analysis as per country or local or competitor wise, Backlink analysis and so on. It is a full platform for marketing activities.
Read the original on Gartner Peer Insights ↗BacklinksSite auditReporting
VU
Verified User in Management Consulting
Enterprise · 2014-03-21
G2 ★★★★★Great Tool for any level of digital marketer
What they like: My favorite tool is the back link checker. Link building is an important ranking factor and it is important to continue to show growth in a sites link portfolio. What they dislike: Once a week keyword position checking tool. As marketer showing KW positioning improvements is vital to our clients and having weekly reports instead of an ad-hoc tool eliminates flexibility.
Read the original on G2 ↗BacklinksReporting
CC
Claire C.
Founder, Self-employed · 2017-09-18
Capterra ★★★★★I have signed up for a free 30 day trial of their premium package. It has proven useful.
I used this for keyword research. Pros: It provided what I was looking for. I needed to conduct keyword research. I liked this software because it is better to use than many of the others and because of who the provider is, I trusted their sources. Cons: The price. To be fair, they offer a lot of other features which I have not utilized, so I can't speak about everything, but the price for the keyword research feature is pretty hefty and I don't think I can afford it anytime soon.
Read the original on Capterra ↗Keyword researchPricing
ZP
Zach P.
Marketing & Social Media Specialist, 1-10 employees · 2017-07-20
Capterra ★★★★★All-in-one SEO & Marketing Suite That is Perfect For Those Inexperienced With SEO
Pros: Without much knowledge about SEO MOZ simplifies the essentials of improving your website by correcting optimization errors that will help your search rankings dramatically. Cons: It's a bit technical at first if you don't have an experience with SEO, but once you get to know the terminology and how the software works it becomes relatively easy to understand.
Read the original on Capterra ↗Rank tracking
CC
Claire Carradice
Self-employed · 2017-09-18
Software Advice ★★★★★I have signed up for a free 30 day trial of their premium package. It has proven useful.
I used this for keyword research. Pros: It provided what I was looking for. I needed to conduct keyword research. I liked this software because it is better to use than many of the others and because of who the provider is, I trusted their sources. Cons: The price. To be fair, they offer a lot of other features which I have not utilized, so I can't speak about everything, but the price for the keyword research feature is pretty hefty and I don't think I can afford it anytime soon.
Read the original on Software Advice ↗Keyword researchPricing
ZP
Zach Pajtasz
1-10 employees · 2017-07-20
Software Advice ★★★★★All-in-one SEO & Marketing Suite That is Perfect For Those Inexperienced With SEO
Pros: Without much knowledge about SEO MOZ simplifies the essentials of improving your website by correcting optimization errors that will help your search rankings dramatically. Cons: It's a bit technical at first if you don't have an experience with SEO, but once you get to know the terminology and how the software works it becomes relatively easy to understand.
Read the original on Software Advice ↗Rank tracking
VU
Verified User in Non-Profit Organization Management
Mid-Market · 2023-05-31
G2 Rated 4.5/5Easy to use, intuitive and full of handy insights
What they like: The ability to check any issues across our site really quickly and solve them, especially for SEO work. Also, being able to set up and track keywords is really helpful. What they dislike: Not much I can say here! I always find Moz really easy to use and featuring lots of brilliant options I can utilise in my daily work.
Read the original on G2 ↗Ease of use
FA
Flavia A.
Senior Marketing Consultant, Self-employed · 2020-07-09
Capterra ★★★★★Useful
Overall, I find it helpful, and even though I would love a more logical interface, I recommend it for your website. Pros: What I like about Moz is that you can get a lot of meaningful insights for more than just one website. Things like that can really help you boos your site's performance, even without paid ads. Cons: What I would like to be differently, is the user experience on the platform, starting at the first step, after you sign in. You have to choose to see insights on Moz Pro, even if you clearly want to use that - that is why you paid for it.
Read the original on Capterra ↗FA
Flavia Albuletu
Self-employed · 2020-07-09
Software Advice ★★★★★Useful
Overall, I find it helpful, and even though I would love a more logical interface, I recommend it for your website. Pros: What I like about Moz is that you can get a lot of meaningful insights for more than just one website. Things like that can really help you boos your site's performance, even without paid ads. Cons: What I would like to be differently, is the user experience on the platform, starting at the first step, after you sign in. You have to choose to see insights on Moz Pro, even if you clearly want to use that - that is why you paid for it.
Read the original on Software Advice ↗MB
Maricka B.
Mid-Market · 2024-01-04
G2 Rated 4.5/5I am a long-time fan of Moz, and its above average UX and UI -makes a big difference.
What they like: I am a long-time fan of Moz, I use it for benchmark reports SEO wise. Most has always had a superior User Interface and User experience and for me, this is critical because it's important the marketing team are all on the same page. We can easily benchmark ourselves against competitors, and unlike other SEO platforms there are not a load of hidden and extra costs. What they dislike: While there are no hidden costs, there is some functionality in other areas ie. social that is better in competitors products.
Read the original on G2 ↗ReportingPricing
LD
Lindsay D.
EVP, Small-Business · 2024-08-20
G2 ★★★★★Helpful Tool
What they like: Ease of reporting, research elements are very thorough and the recommendations come in handy. Using it on daily basis for information mining, keyword research and implementation. Week over week and YTD data is super insightful. What they dislike: A bit pricey - and not a lot of clients understand the value of SEO SaaS
Read the original on G2 ↗Keyword researchReportingPricing
VU
Verified User in Insurance
Enterprise · 2018-04-17
G2 Rated 4.5/5Effective but requires Review
What they like: The keyword reporting capabilities are great. I also use the Open Site Explorer, which now has a new beta version for site metrics that are valuable for SEO data. What they dislike: The platform requires a lot of manual entry and some refining. The date range selector has a mind of its own sometimes and the keyword filtering is a very slow process.
Read the original on G2 ↗Reporting
VR
Verified Reviewer
Digital Content Specialist, 10,001+ employees · 2019-08-14
Capterra ★★★★★Feature heavy SEO tool
Pros: The features of this SEO tool are probably the most robust of anything else out there that I've used. The keyword selection and matching tools work great. It uncovered many, many words and phrases Cons: The set-up was pretty intensive. In retrospect I probably should have leaned more heavily on customer support or training videos to get on-boarded. It's also slightly disappointing that some of the reports are not available until a week or more after you load up the keywords.
Read the original on Capterra ↗ReportingLearningSupport
DG
Damien Garber
10,001+ employees · 2019-08-14
Software Advice ★★★★★Feature heavy SEO tool
Pros: The features of this SEO tool are probably the most robust of anything else out there that I've used. The keyword selection and matching tools work great. It uncovered many, many words and phrases Cons: The set-up was pretty intensive. In retrospect I probably should have leaned more heavily on customer support or training videos to get on-boarded. It's also slightly disappointing that some of the reports are not available until a week or more after you load up the keywords.
Read the original on Software Advice ↗ReportingLearningSupport
TB
Tim B.
Director, Small-Business · 2026-05-07
G2 ★★★★★Great Keyword Tools and Campaigns That Deliver
What they like: I really like the keyword list tool, the keyword suggestions tool and also the campaigns. What they dislike: I don't like the way Moz always tries to upgrade you.
Read the original on G2 ↗Keyword research
VU
Verified User in Architecture & Planning
Mid-Market · 2024-05-15
G2 Rated 4.5/5A Helpful Tool for SEO
What they like: This is a really great tool for helping to understand keywords and how you can optimize your content for the web. What they dislike: I wish there were more options for B2B customers in terms of reports. It would be great if there were templates made more for people in that field. The templated reports we have now are solid, but something more granular would be beneficial.
Read the original on G2 ↗Reporting
BC
Benjamin C.
Marketing Associate - Digital and Technical Marketing, Mid-Market · 2018-01-16
G2 ★★★★★Moz is a great tool for SEO
What they like: Moz makes it very easy to understand what needs to be fixed on your site to help your SEO rankings. It also allows you to easily track keywords to see where they rank in search engines. What they dislike: It would be nice if we could monitor more competitors than three to see how we compare in domain authority.
Read the original on G2 ↗Rank trackingDomain Authority
AK
Andrea K.
Global Senior Electronic Communications Corp Relations, Enterprise · 2014-03-18
G2 ★★★★★Favorite product
What they like: Moz figures out what their customers and the industry needs for data and manages to stay ahead of the curve. The evolution from the product, which I have been using about since it launched, has continued to meet and exceed my expectations and provide the information I need. What they dislike: The lockdown of the free vs paid tools access (and it changing somewhat often) can be confusing. The ability to have multiple users and be more adaptable for clients who have multiple point people is something I think they are getting better at addressing (and are open to doing).
Read the original on G2 ↗VU
Verified user
501-1000 employees · 2023-12-30
TrustRadius Rated 10/10Intuitive SEO tool that helps inform strategy and deliver results
I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view of current SEO performance and has a lot of features that help form a strategy on how to improve. Pros: Keyword research; Rank tracking; Competitor insights Cons: Comparing a larger number of competitors; Separate campaigns by market
Read the original on TrustRadius ↗Keyword researchRank trackingEase of use
RP
Roman Prokopchuk
Digital Marketing Campaign Manager · 2017-11-21
TrustRadius Rated 9/10Moz Review By Experienced Digital Marketing Executive
Analyzing link profile, help with SEO site audits, and content analysis. Open site explorer has been one of the greatest assets in my SEO career and has benefited all campaigns managed and worked on. Pros: Understand strength of site and individual pages.; Bank link profile analysis.; Competitor analysis; Rank tracking Cons: Making site audit features more robust.; Improve capabilities of keyword explorer.
Read the original on TrustRadius ↗Keyword researchRank trackingSite audit
TL
Thomas L.
Director, Media & Digital Marketing, Enterprise · 2025-08-07
G2 ★★★★★Moz Pro Puts the Key in Keywords!
What they like: Been working with Moz since the SEO Moz Days - love the keyword explorer and use it regularly and the site crawl functionality, helping identify some of our little issues that affect SEO. What they dislike: I wish it would integrate better with some of the other SEO tools we use, that is a bit frustrating - wish they played in the sandbox better with others.
Read the original on G2 ↗Keyword researchSite audit
IU
Inzamam U.
Assistant Vice President, Small-Business · 2023-08-25
G2 Rated 4.5/5A Great Platform for SEO.
What they like: The best thing was the SEO Learning center which is a solid plus. In addition, the performance of the free tools made up my mind to go for the pro version and it was totally worth it. What they dislike: I don't have anything at the top of.my head that I don't like although, a suggestion would be to answer the questions in the SEO Learning QA section as soon as possible. Sometimes it takes more time.
Read the original on G2 ↗AS
Andrew S.
Marketing Operations Manager, Mid-Market · 2017-12-14
G2 Rated 4.5/5Robust, Intuitive and a Great Value
What they like: I really enjoy the Keyword Explorer functionality. It helps us make informed decisions on which keywords to include in blog posts, etc. as opposed to relying on our intuition What they dislike: I've seen better iterations of Moz's Open Site Explorer. It's definitely not bad, but our site has a lot of secure links that Moz can't really analyze.
Read the original on G2 ↗Keyword researchLearningEase of use
MF
Michael F.
Founder, 1-10 employees · 2021-08-12
Capterra ★★★★★Easy to Use SEO Software
Fantastic. MOZ Pro is a great piece of software and essential for our business. Pros: MOZ is probably the easiest enterprise-level SEO tool to use on the market today. I've been using them for more than 5 years and have been incredibly happy with the software. It's easy to use and very robust. Cons: Report templates require an additional fee to access.
Read the original on Capterra ↗ReportingEase of use
SV
Sharon V.
Digital Marketing Specialist, 11-50 employees · 2019-12-13
Capterra ★★★★★Great SEO tool
It's has been a great tool to research my competitors and find potential keywords to target. Pros: It allows me to know the domain and page authority of my competitors and lets me see important stats about keywords when I'm researching for new words to target Cons: The backlink database needs to improve, and it offers less features than other SEO tools in the market
Read the original on Capterra ↗BacklinksDomain Authority
SV
Sharon V
11-50 employees · 2019-12-13
Software Advice ★★★★★Great SEO tool
It's has been a great tool to research my competitors and find potential keywords to target. Pros: It allows me to know the domain and page authority of my competitors and lets me see important stats about keywords when I'm researching for new words to target Cons: The backlink database needs to improve, and it offers less features than other SEO tools in the market
Read the original on Software Advice ↗BacklinksDomain Authority
MF
Michael Fleischner
1-10 employees · 2021-08-12
Software Advice ★★★★★Easy to Use SEO Software
Fantastic. MOZ Pro is a great piece of software and essential for our business. Pros: MOZ is probably the easiest enterprise-level SEO tool to use on the market today. I've been using them for more than 5 years and have been incredibly happy with the software. It's easy to use and very robust. Cons: Report templates require an additional fee to access.
Read the original on Software Advice ↗ReportingEase of use
GG
Ganesh G.
Script Writer & Telugu Copywriter, Mid-Market · 2023-08-11
G2 ★★★★★Moz Pro - All in one SEO tool suite
What they like: SEO insights, MOZ Q&A Forum, 24hr support, link searching, link explorer, all in one SEO tool set, MOZBar premium, keywords research, rank tracking, reporting and more. What they dislike: Pricing that is annually and monthly, user experience
Read the original on G2 ↗Rank trackingBacklinksMozBar
VU
Verified User in Construction
Mid-Market · 2016-10-24
G2 Rated 4.5/5Moz Pro helps drive strategy for our online marketing efforts!
What they like: This tool offers everything! You can track all your keyword rankings, see what pages are ranking, view your website traffic, view your social media performance and more. What they dislike: It's an easy to use tool, but the UX could be a little better. Some of the layouts of the pages could be improved.
Read the original on G2 ↗Rank trackingEase of use
KM
Kyle M.
Founder & CEO, 1-10 employees · 2019-02-28
Capterra ★★★★★Must Have Tool for SEO and Content Marketing Teams
- Great tool for content marketing teams both on the research side and production side of publishing posts Pros: - Easy to use and navigate tool that's incredibly powerful resource for content marketing team(s) Cons: - You can get overwhelmed in researching keywords in a day and age where you can publish content instantaneously via social networks (Facebook, Instagram, etc.)
Read the original on Capterra ↗Ease of use
IP
Isaac P.
Web Developer, 201-500 employees · 2018-07-21
Capterra ★★★★★Great tool to work with
Pros: The on-page optimisation grading gadget provides you a "grade" for each page this is a fantastic tool for enhancing your site one page at a time. Moz user interface is plainly looking very first grade Cons: Moz Analytics keeps track of just rankings within the leading 50 outcomes of Google wich is not that fantastic when you are simply starting
Read the original on Capterra ↗Rank tracking
KC
Kaila C.
Design Manager, 11-50 employees · 2018-06-11
Capterra ★★★★★Best SEO tool i've used
Pros: Moz Pro really helps you understand and keep track of your keywords, on the performance of your website, and to fix any error that could be hurting your SEO ranking or web authority. Cons: It can be a little complicated to use, since it has so many differents ways to use it, and is not that visually friendly, but nothing impossible.
Read the original on Capterra ↗IP
Isaac Parsons
201-500 employees · 2018-07-21
Software Advice ★★★★★Great tool to work with
Pros: The on-page optimisation grading gadget provides you a "grade" for each page this is a fantastic tool for enhancing your site one page at a time. Moz user interface is plainly looking very first grade Cons: Moz Analytics keeps track of just rankings within the leading 50 outcomes of Google wich is not that fantastic when you are simply starting
Read the original on Software Advice ↗Rank tracking
KC
Kaila Covian
11-50 employees · 2018-06-11
Software Advice ★★★★★Best SEO tool i've used
Pros: Moz Pro really helps you understand and keep track of your keywords, on the performance of your website, and to fix any error that could be hurting your SEO ranking or web authority. Cons: It can be a little complicated to use, since it has so many differents ways to use it, and is not that visually friendly, but nothing impossible.
Read the original on Software Advice ↗KM
Kyle Musser
1-10 employees · 2019-02-28
Software Advice ★★★★★Must Have Tool for SEO and Content Marketing Teams
- Great tool for content marketing teams both on the research side and production side of publishing posts Pros: - Easy to use and navigate tool that's incredibly powerful resource for content marketing team(s) Cons: - You can get overwhelmed in researching keywords in a day and age where you can publish content instantaneously via social networks (Facebook, Instagram, etc.)
Read the original on Software Advice ↗Ease of use
IU
Ikram Ullah K.
Search Engine Optimization Executive, Small-Business · 2023-10-02
G2 Rated 4.5/5Moz Pro: A Deep Dive into Accuracy and Functionality Concerns
What they like: Moz offers an intuitive suite of SEO tools backed by reliable data and comprehensive learning resources, making it an invaluable asset for businesses aiming to enhance their online presence efficiently. Moz has alot of great features like, Efficiency and Time-Saving Comprehensive Tag Analysis Organic Visibility Boost What they dislike: Moz Pro's UI and backlink data fall short of expectations, particularly when juxtaposed with tools like Ahrefs and Google Search Console.
Read the original on G2 ↗BacklinksLearningEase of use
KN
khanduker Noore S.
Finance Manager, Small-Business · 2023-01-05
G2 ★★★★★Moz Pro is popular Seo tools. I used some tools and increase my web traffic.
What they like: I get results using some tools are: # Link analysis tools # Keyword Research/ and tracking # SEO Audit #Website Analysis Tools # Back Link Check and Link Building tools What they dislike: The monthly cost is high I think it. and have not found any big issues fo using Moz Pro.
Read the original on G2 ↗Keyword researchBacklinksSite audit
JW
Janey W.
Marketing Advertising Specialist, Mid-Market · 2019-03-18
G2 ★★★★★Good SEO tool.
What they like: Incredible for the essential SEO necessities like following your rankings, screen specialized issues or catchphrase inquire about. You get week by week positioning updates, generally at monday. You can check the flows SERPs in detail, taking a gander at your positioning history and find fascinating chances, similar to all the diverse SERP Features for your followed watchwords. simple to approach for a novice. While giving propelled usefulness to master clients. As you likely know, Moz puts our a ton of extremely extraordinary substance. Normally they are extraordinary at directing you through the way toward learning Moz, while teaching you all in all SEO principals. What they dislike: I find that some of their SERP data is a hair off reality
Read the original on G2 ↗Rank tracking
VU
Verified User in Leisure, Travel & Tourism
Enterprise · 2024-05-15
G2 Rated 4.5/5Powerful, cost-effective, and with excellent interface! Ideal for improving your SEO
What they like: The ease of adding websites, creating keyword groups, downloading reports in Excel files, the customer service, and also the SERP tools. What they dislike: Nothing. Maybe, they could add a whiteboard section, to gather data, draw, make notes, etc.
Read the original on G2 ↗ReportingSupportPricing
VU
Verified User in Legal Services
Small-Business · 2018-01-29
G2 Rated 4.5/5Indispensable to improve organic search leads
What they like: Tracking, reporting, research, and site crawl features. I feel naked without it! What they dislike: It's a dashboard containing several tools that aren't integrated with each other. For instance, you need to add the same keywords and the same site in a couple of different places in the dashboard. Seems like it should know these things already...
Read the original on G2 ↗Site auditReporting
SH
Stephen H.
Consultant, Self-employed · 2021-10-12
Capterra ★★★★★Moz Pro Review
Moz Pro has been useful in tracking website content issues and link profiles, including comparisons with other websites in the same market niche. I would like to see the Spam Scores updated more frequently. Pros: Domain, subdomain, and page inbound link profiles. Cons: Small limits on number of campaigns at each level hinders the ability to use this feature for multiple small websites.
Read the original on Capterra ↗Domain Authority
VR
Verified Reviewer
Partner, 1-10 employees · 2020-09-29
Capterra ★★★★★Industry Standard Product is still the best
Tracking of customer search engine optimization is quite easy in Moz. It allows us to deliver great value to our customers. Pros: Generates great reports. Generally easy to use. Covers whole breadth of needs. Good value for price, generally. Cons: Pricing tiers are messy--would love a cheaper tier that allows multiple users. Interface can be clunky in spots.
Read the original on Capterra ↗ReportingEase of usePricing
SG
Sundeep G.
WaveMaker Consultant, 51-200 employees · 2020-03-30
Capterra ★★★★★Moz is good but it can be better.
As a Digital Marketing manager, I have to explore various tools and pick the best one based on the features provided and also taking into consideration the price. Moz is still a very good tool with good UI/UX however there are a lot of alternatives to this. Pros: The biggest asset for Moz is easily its community,you add a question there and you will receive a variety of choices in no time. Having said that, Moz is a good tool for SEO and the it the way it represents data is cool and easily readable. Cons: If you have been in SEO for sometime there is nothing in particular to dislike about MOZ because all most all the other tools match up to it. However subscription is something that needs to be there for the tools to function at its full potential.
Read the original on Capterra ↗Pricing
BG
Bojan G.
Business Development Manager, 11-50 employees · 2018-12-18
Capterra ★★★★★Great SEO tool, won't let you down
Pros: If you are setting up your new website or want to improve the ranking of your current website look no further. Moz will help you identify the best keywords and rank by difficulty (low to high competition). The possibility of optimisation are endless, it's all about you and how much time you can dedicate to it. You need to be constant a diligent in order to really asses the difficulty of your wording and improve your website ranking on search engine results. Cons: No issues. It is a great software comparable to its pears.
Read the original on Capterra ↗SH
Stephen Hesterman
Self-employed · 2021-10-12
Software Advice ★★★★★Moz Pro Review
Moz Pro has been useful in tracking website content issues and link profiles, including comparisons with other websites in the same market niche. I would like to see the Spam Scores updated more frequently. Pros: Domain, subdomain, and page inbound link profiles. Cons: Small limits on number of campaigns at each level hinders the ability to use this feature for multiple small websites.
Read the original on Software Advice ↗Domain Authority
SM
Shawn Mummert
1-10 employees · 2020-09-29
Software Advice ★★★★★Industry Standard Product is still the best
Tracking of customer search engine optimization is quite easy in Moz. It allows us to deliver great value to our customers. Pros: Generates great reports. Generally easy to use. Covers whole breadth of needs. Good value for price, generally. Cons: Pricing tiers are messy--would love a cheaper tier that allows multiple users. Interface can be clunky in spots.
Read the original on Software Advice ↗ReportingEase of usePricing
BG
Bojan Goljevscek
11-50 employees · 2018-12-18
Software Advice ★★★★★Great SEO tool, won't let you down
Pros: If you are setting up your new website or want to improve the ranking of your current website look no further. Moz will help you identify the best keywords and rank by difficulty (low to high competition). The possibility of optimisation are endless, it's all about you and how much time you can dedicate to it. You need to be constant a diligent in order to really asses the difficulty of your wording and improve your website ranking on search engine results. Cons: No issues. It is a great software comparable to its pears.
Read the original on Software Advice ↗SG
Sundeep Gopal
51-200 employees · 2020-03-30
Software Advice ★★★★★Moz is good but it can be better.
As a Digital Marketing manager, I have to explore various tools and pick the best one based on the features provided and also taking into consideration the price. Moz is still a very good tool with good UI/UX however there are a lot of alternatives to this. Pros: The biggest asset for Moz is easily its community,you add a question there and you will receive a variety of choices in no time. Having said that, Moz is a good tool for SEO and the it the way it represents data is cool and easily readable. Cons: If you have been in SEO for sometime there is nothing in particular to dislike about MOZ because all most all the other tools match up to it. However subscription is something that needs to be there for the tools to function at its full potential.
Read the original on Software Advice ↗Pricing
FC
Frank Coles
GB · 2021-01-16
Trustpilot ★★★★★Time saver at a cost
Good product with quick deliverables which would take a long time to hack out otherwise. If SEO is your business it’s a no-brainier if it’s only part of your business the costs may be too high. As for leaving their service the other reviewers are right there is no easy link based approach. Which feels manipulative and they should change this. That said when you email them to cancel they are fantastic - or they were to me. Two years ago I picked up an infection on a business trip that left me unable to work for a few months, when I emailed them to cancel they backdated my refund. Two weeks later a parcel arrived with cups, pens and other gizmos and a get well message - even though I’m on another continent.
Read the original on Trustpilot ↗PricingBilling
SZ
Sean Z.
VP of Product Marketing, Mid-Market · 2017-09-11
G2 Rated 4.5/5Must have tool for Product Marketers
What they like: Moz makes calculating search visibility a snap. You can easily measure the competitive placement of your brand, product and industry keywords to benchmark the effectiveness of your messaging strategy. What they dislike: Reporting functions are somewhat limited. I'd love to have more access to historical data with the ability to refine time segments for various reports.
Read the original on G2 ↗Reporting
CR
Corine R.
SEO Analyst, Small-Business · 2024-08-20
G2 ★★★★★Moz is a great tool for local SEO. We use it weekly to track client accounts, keyword research, etc.
What they like: Being able to track a client's campaign and getting great insight into client's website. What they dislike: The keyword tool could be more engaging and similar to AHrefs or Semrush.
Read the original on G2 ↗Keyword research
MS
Mark S.
Vice President, Technology, Enterprise · 2014-04-29
G2 Rated 4.5/5Very user-friendly SEO tools
What they like: Open Web Explorer, On-Page Grader & Crawl Test all bring valuable insight into what needs to be fixed or tweaked on our web sites. What they dislike: The limitations on the number of campaigns, keywords, etc. They do now offer more costly subscriptions to increase some of the limits, but if you aren't an agency, that
Read the original on G2 ↗Site auditEase of usePricing
CB
Chad B.
Solutions Director, Small-Business · 2017-12-13
G2 ★★★★★A great tool for analytical insight.
What they like: I love that I'm able to accurately track historical data with Moz, and compile that data in easy to read reports. I'm able to keep data on hand for all of my clients, and easily organize the information. What they dislike: I do wish the navigation was easier and more user-friendly. Overall, this tool is a great weapon to have in your back pocket (especially when working on SEO/SEM for clients).
Read the original on G2 ↗ReportingEase of use
MK
Muneeb K.
Digital Marketing Lead, 11-50 employees · 2022-04-29
Capterra ★★★★★Moz pro is the best tool for SEO
It's a great tool but requires technical understanding of SEO Pros: Moz's SERP checker and site auditing functions are very popular because they work very well. It is also very easy to differentiate spammy sites by using their spam score tool. Cons: Moz is more expensive than other tools and some key features require extra payments.
Read the original on Capterra ↗Domain AuthoritySite auditPricing
DD
Dave D.
MD, 51-200 employees · 2017-02-23
Capterra ★★★★★Decent Organic Tracking & Tools
Long time (happy) customer. They seem to have nailed the rank tracking and their index is average compared to others like ahrefs. Really shines when it comes to competitor analysis in the organix space. Absolutely essential for organic and content audits. really wish they'd provide more tools though as the organic channel is becoming more and more opaque as Google does too. Pros: Fantastic rank tracking and competitive analysis reports. Cons: Clunky, slow, forced design language and expensive.
Read the original on Capterra ↗Rank trackingSite auditReporting
RS
reda S.
CEO, 11-50 employees · 2014-12-15
Capterra ★★★★★A must have tool!
For I have been working with many SEO & SEM software, I have to admit that MOZ is a must have tool. It gives you a detailed snapshot of your SEO situation that allows you to adjust mistakes you may have done. It si quite a precise tool that covers many SEO topics such as backlinks, page errors... You can also spend hours watching their friday webinars. Pros: detailed reporting great customer service amazing webinars Cons: I see none
Read the original on Capterra ↗BacklinksReportingSupport
MK
Muneeb Khatana
11-50 employees · 2022-04-29
Software Advice ★★★★★Moz pro is the best tool for SEO
It's a great tool but requires technical understanding of SEO Pros: Moz's SERP checker and site auditing functions are very popular because they work very well. It is also very easy to differentiate spammy sites by using their spam score tool. Cons: Moz is more expensive than other tools and some key features require extra payments.
Read the original on Software Advice ↗Domain AuthoritySite auditPricing
DD
Dave Davis
51-200 employees · 2017-02-23
Software Advice ★★★★★Decent Organic Tracking & Tools
Long time (happy) customer. They seem to have nailed the rank tracking and their index is average compared to others like ahrefs. Really shines when it comes to competitor analysis in the organix space. Absolutely essential for organic and content audits. really wish they'd provide more tools though as the organic channel is becoming more and more opaque as Google does too. Pros: Fantastic rank tracking and competitive analysis reports. Cons: Clunky, slow, forced design language and expensive.
Read the original on Software Advice ↗Rank trackingSite auditReporting
RS
reda sedrati
11-50 employees · 2014-12-15
Software Advice ★★★★★A must have tool!
For I have been working with many SEO & SEM software, I have to admit that MOZ is a must have tool. It gives you a detailed snapshot of your SEO situation that allows you to adjust mistakes you may have done. It si quite a precise tool that covers many SEO topics such as backlinks, page errors... You can also spend hours watching their friday webinars. Pros: detailed reporting great customer service amazing webinars Cons: I see none
Read the original on Software Advice ↗BacklinksReportingSupport
VU
Verified User in Information Technology and Services
Mid-Market · 2024-08-20
G2 Rated 4.5/5Comprehensive and informative
What they like: Love the keyword research functionality. It makes it easy to keep track of my keywords and the competition. What they dislike: The fact that keyword lists can't be imported into tracked keywords is annoying, as is the inability to rename tracked keyword labels once created.
Read the original on G2 ↗Keyword research
FI
ferdinand I.
Digital brand manager, 51-200 employees · 2023-08-15
Capterra ★★★★★my moz pro review
Pros: I found moz pro from a video then i stared using for keyword research, rank tracking, checking domain authority and other things and it has really supplied me with data that i can work with. Cons: Asides of the fact that i think it is expensive for you to get the best features. i think i am good
Read the original on Capterra ↗Keyword researchRank trackingDomain Authority
MB
Meisha B.
Content Marketing Manager, 501-1,000 employees · 2018-11-06
Capterra ★★★★★Solid SEO Tool for SMB
We use Moz for keyword tracking and general SEO recommendations. Pros: Incredibly easy to use, tons of training opportunities and free resources, highly supportive staff and community Cons: The system lacks more enterprise features that might come in handy for larger websites. However, it is still a very useful tool for beginners or small-medium sized businesses/websites.
Read the original on Capterra ↗LearningEase of use
FI
ferdinand ikejiuwa
51-200 employees · 2023-08-15
Software Advice ★★★★★my moz pro review
Pros: I found moz pro from a video then i stared using for keyword research, rank tracking, checking domain authority and other things and it has really supplied me with data that i can work with. Cons: Asides of the fact that i think it is expensive for you to get the best features. i think i am good
Read the original on Software Advice ↗Keyword researchRank trackingDomain Authority
MB
Meisha Bochicchio
501-1,000 employees · 2018-11-06
Software Advice ★★★★★Solid SEO Tool for SMB
We use Moz for keyword tracking and general SEO recommendations. Pros: Incredibly easy to use, tons of training opportunities and free resources, highly supportive staff and community Cons: The system lacks more enterprise features that might come in handy for larger websites. However, it is still a very useful tool for beginners or small-medium sized businesses/websites.
Read the original on Software Advice ↗LearningEase of use
RC
Ryan C.
Executive Director of Digital Marketing, Mid-Market · 2024-08-20
G2 ★★★★★A Staple in my Marketing Stack
What they like: Moz Pro is simple, powerful, and easy to use. In my 15+ year marketing career, I've used it in every role and company I've worked for. What they dislike: Moz Pro lacks a bit of depth compared to other tools I've used, such as SEMRush and Screaming Frog, but as an all-in-one tool, it's my go-to.
Read the original on G2 ↗Ease of use
VU
Verified User in Marketing and Advertising
Small-Business · 2024-05-17
G2 ★★★★★Perfect for SEO Improvements
What they like: It's simple to find things to fix on the website in an effort to improve keyword ranking and SEO performance for tracked keywords. What they dislike: There is a LOT of data. It's not much of a knock, but there's so much available.
Read the original on G2 ↗VU
Verified User in Internet
Mid-Market · 2017-05-16
G2 ★★★★★The best SEO tool on the market
What they like: Opensiteexplorer is outstanding for researching and building links/signals and understanding competitor activity and authority. The interface is clean and easy to use and the depth of data is second to none. What they dislike: Larger reports and data pulls sometimes take a while to produce. This has improved in time though.
Read the original on G2 ↗ReportingEase of use
TS
Trisha S.
Mid-Market (51-1000 emp.) · 2020-06-24
G2 (Moz Local) ★★★★★Best tool for business data management
What they like: Its user interface is very intuitive and easy to understand. It easily deletes the duplicate lists. It keeps our business data accurate and updated. What they dislike: It is a little bit difficult to understand for new users. Some tools are complicated to use. I think it provides more integration with other tools.
Read the original on G2 (Moz Local) ↗Ease of use
RM
Rachel M.
Digital Campaign Executive, 11-50 employees · 2024-11-12
Capterra ★★★★★More keywords!
Moz Pro is a good SEO tool. It helped me improve my website's ranking. Pros: Moz Pro has a lot of features that are helpful for SEO. I like the Domain Analysis and Keyword Explorer tools. Cons: Moz Pro is expensive. The interface can be confusing at times.
Read the original on Capterra ↗Keyword researchPricing
PU
Prabhakar U.
CMO, 1-10 employees · 2022-04-22
Capterra ★★★★★Best tool for Keyword research and reporting
Moz is a little bit tough to use but it has powerful features. It is totally worth of money. Pros: The best thing about this tool is its reporting system. It generates very helpful and beautiful reports for me and my clients. Cons: Analyzing backlinks can be improved. MOre sorting and filters can be added.
Read the original on Capterra ↗Keyword researchBacklinksReporting
VR
Verified Reviewer
Freelance Web Designer, 1-10 employees · 2018-11-23
Capterra ★★★★★Wya too expensive
The free stuff is sometimes useful and their guides to SEO are great, but it's not an option for small businesses to pay for the Pro version. Pros: Moz has some great suggestions and will provide useful insights into your competitor's SEO strategy, backlinks and the like. It's very informative and helpful for SEO managers of all levels. Cons: It's way too expensive for the upgraded options. As a small business we cannot even contemplate purchasing anything from Moz. It's not justifiable at it's current price. They need to introduce a wide range of options
Read the original on Capterra ↗BacklinksPricing
RM
Rachel Monaghan
Digital Campaign Executive, 11-50 employees · 2024-11-12
GetApp ★★★★★More keywords!
Moz Pro is a good SEO tool. It helped me improve my website's ranking. Pros: Moz Pro has a lot of features that are helpful for SEO. I like the Domain Analysis and Keyword Explorer tools. Cons: Moz Pro is expensive. The interface can be confusing at times.
Read the original on GetApp ↗Keyword researchPricing
PU
Prabhakar Upadhyay
1-10 employees · 2022-04-22
Software Advice ★★★★★Best tool for Keyword research and reporting
Moz is a little bit tough to use but it has powerful features. It is totally worth of money. Pros: The best thing about this tool is its reporting system. It generates very helpful and beautiful reports for me and my clients. Cons: Analyzing backlinks can be improved. MOre sorting and filters can be added.
Read the original on Software Advice ↗Keyword researchBacklinksReporting
LA
Laurence Alexander
1-10 employees · 2018-11-23
Software Advice ★★★★★Wya too expensive
The free stuff is sometimes useful and their guides to SEO are great, but it's not an option for small businesses to pay for the Pro version. Pros: Moz has some great suggestions and will provide useful insights into your competitor's SEO strategy, backlinks and the like. It's very informative and helpful for SEO managers of all levels. Cons: It's way too expensive for the upgraded options. As a small business we cannot even contemplate purchasing anything from Moz. It's not justifiable at it's current price. They need to introduce a wide range of options
Read the original on Software Advice ↗BacklinksPricing
VU
Verified User in Consumer Services
Small-Business · 2024-08-26
G2 ★★★★★Positive Experience with Moz Pro
What they like: The features available are sensibly grouped and you do not have to work out what metrics to set up in each category. This makes it easy to use. I have had no trouble implementing filtering and tracking of ranking for example What they dislike: Some features such as basic competitor analysis are not available without upgrading. Integration is expensive
Read the original on G2 ↗Ease of usePricing
SS
Somi S.
Operations Manager, 1-10 employees · 2023-01-26
Capterra ★★★★★Must use for website SEO
We have been using it for some time and it has helped track our website ranking and to improve it over time. Pros: Moz helps determines the website Domain Authority and overall ranking on Google. It also helps compare against competitors. Cons: Certain features are only available on the paid plan. But it is quite affordable.
Read the original on Capterra ↗Domain AuthorityPricing
KB
Keith B.
Founder, Self-employed · 2017-09-05
Capterra ★★★★★Excellent All-around SEO Software
Makes me look smart when doing SEO research for clients. Pros: The MOZ guys have it together and provide a comprehensive group of tools for doing SEO research. It's great for keyword research, analyzing the overall on-page SEO and doing competitor research. Their Chrome extension is also super useful when snooping around on competitor sites.
Read the original on Capterra ↗Keyword researchMozBar
SS
Somi Soren
1-10 employees · 2023-01-26
Software Advice ★★★★★Must use for website SEO
We have been using it for some time and it has helped track our website ranking and to improve it over time. Pros: Moz helps determines the website Domain Authority and overall ranking on Google. It also helps compare against competitors. Cons: Certain features are only available on the paid plan. But it is quite affordable.
Read the original on Software Advice ↗Domain AuthorityPricing
KB
Keith Baumwald
Self-employed · 2017-09-05
Software Advice ★★★★★Excellent All-around SEO Software
Makes me look smart when doing SEO research for clients. Pros: The MOZ guys have it together and provide a comprehensive group of tools for doing SEO research. It's great for keyword research, analyzing the overall on-page SEO and doing competitor research. Their Chrome extension is also super useful when snooping around on competitor sites.
Read the original on Software Advice ↗Keyword researchMozBar
BB
Brooke B.
CEO, Self-employed · 2021-02-04
Capterra ★★★★★I love it just wish it came with a smaller price tag
I like it so far, however I'm inclined to cancel on the months I may not use it because of the price per month. Pros: It makes researching SEO keywords a breeze. It saved me a lot of time setting up SEO for my client. Cons: It's pricey! A cheaper option would be great especially for people that are new to SEO. It's a commitment.
Read the original on Capterra ↗PricingBilling
MK
Muneeb K.
Digital Marketing Lead · 2022-06-02
Capterra (Moz Local) ★★★★★Ideal tool for keyword research and PPC campaign planning
Pros: Moz Local has helped me boost the ranking of local listings for my client. It helps me track position changes and target high-impact search queries. Cons: Moz local provides a good service but it can be very expensive if you're not using it for a bundle of clients.
Read the original on Capterra (Moz Local) ↗Keyword researchLocal listingsPricing
BB
Brooke Besemer
Self-employed · 2021-02-04
Software Advice ★★★★★I love it just wish it came with a smaller price tag
I like it so far, however I'm inclined to cancel on the months I may not use it because of the price per month. Pros: It makes researching SEO keywords a breeze. It saved me a lot of time setting up SEO for my client. Cons: It's pricey! A cheaper option would be great especially for people that are new to SEO. It's a commitment.
Read the original on Software Advice ↗PricingBilling
AJ
Artur J.
Search Engine Optimization Specialist · 2017-11-17
Capterra ★★★★★It's one of the best SEO tools available, however I expected something more from the "famous Moz" .
Pros: - Accurate Search Volume - New, innovative keyword research tool - Good SERP features analysis - Domain / page authority insights - Position tracker Cons: - Average, dashboard without customization - Not too innovative and surprising reports - I would expect more features for that price, from that brand
Read the original on Capterra ↗Keyword researchDomain AuthorityReporting
CH
Chris H.
Director of Communications, 1,001-5,000 employees · 2016-12-02
Capterra ★★★★★Moz Pro is helpful for SEO
When deciding what to write about content marketing, knowing how you stand up against competitors or learning your SEO quality, Moz Pro really helps out. Pros: Pretty easy to use. The Moz Local platform is great too (I didn't see that available to review here, but I did want to mention it.
Read the original on Capterra ↗Local listingsEase of use
AJ
Artur Jaskólski
2017-11-17
Software Advice ★★★★★It's one of the best SEO tools available, however I expected something more from the "famous Moz" .
Pros: - Accurate Search Volume - New, innovative keyword research tool - Good SERP features analysis - Domain / page authority insights - Position tracker Cons: - Average, dashboard without customization - Not too innovative and surprising reports - I would expect more features for that price, from that brand
Read the original on Software Advice ↗Keyword researchDomain AuthorityReporting
CH
Chris Harper
1,001-5,000 employees · 2016-12-02
Software Advice ★★★★★Moz Pro is helpful for SEO
When deciding what to write about content marketing, knowing how you stand up against competitors or learning your SEO quality, Moz Pro really helps out. Pros: Pretty easy to use. The Moz Local platform is great too (I didn't see that available to review here, but I did want to mention it.
Read the original on Software Advice ↗Local listingsEase of use
SW
Samantha W.
SEO Analyst, Small-Business · 2015-02-05
G2 ★★★★★Great dashboards and reporting features
What they like: I love using Moz for reporting on analytics and overall performance. The dashboards are user-friendly and allow me to quickly and easily share important data with customers in a way that they can easily understand. Especially for site-wide audits, I am able to use Moz to pull a site's overall performance and make recommendations for improvement. Rather than having to pull from a bunch of varying platforms I can just turn to Moz as a one-stop shop. What they dislike: Some of the limitations can be a bit annoying, especially concerning the number of keywords you can have per account.
Read the original on G2 ↗Site auditReportingEase of use
AC
Anyi C.
Freelance, Self-employed · 2020-04-02
Capterra ★★★★★Improve my website using Moz Pro
Pros: You can try this tool for 30 days for free, you can see all the metrics on your website, you can observe your competition, and try to overcome it, you can easily do keyword research. Cons: I recommend you see a tutorial before purchasing a plan, since the tool is a bit complex and it will take you a while to learn how to use all the options.
Read the original on Capterra ↗Keyword research
CH
Cortney H.
Digital Marketing Manager, 11-50 employees · 2017-11-14
Capterra ★★★★★Great SEO tool with a variety of uses
Pros: Moz really has it all when you're looking for an affordable SEO platform that functions for both research and tracking activities. Cons: The Keyword Explorer tool is great, but we'd love to be able to look at these keywords with their volume on a more regional/local level.
Read the original on Capterra ↗Keyword researchPricing
AC
Anyi Caba
Self-employed · 2020-04-02
Software Advice ★★★★★Improve my website using Moz Pro
Pros: You can try this tool for 30 days for free, you can see all the metrics on your website, you can observe your competition, and try to overcome it, you can easily do keyword research. Cons: I recommend you see a tutorial before purchasing a plan, since the tool is a bit complex and it will take you a while to learn how to use all the options.
Read the original on Software Advice ↗Keyword research
CH
Cortney Hickey
11-50 employees · 2017-11-14
Software Advice ★★★★★Great SEO tool with a variety of uses
Pros: Moz really has it all when you're looking for an affordable SEO platform that functions for both research and tracking activities. Cons: The Keyword Explorer tool is great, but we'd love to be able to look at these keywords with their volume on a more regional/local level.
Read the original on Software Advice ↗Keyword researchPricing
MB
M-Desmonde Breau
ID · 2025-04-03
Trustpilot ★★★★★Moz - A high-tech modern company that still delivers "old-fashioned and caring" service for its customers.
When I contacted Moz to report a problem, they immediately resolved the issue, even though they knew that the issue was a result of my own negligence. Most companies are great UNTIL you have a problem. Moz proved to be great AFTER I had a problem - a problem that was of my own making!!! Going forward, I wouldn't even consider another company after my stress-free experience with Moz. Thank you to all of you at Moz. Keep up the great work.
Read the original on Trustpilot ↗Reporting
DB
David Bergeron-Keefe
US · 2022-08-08
Trustpilot ★★★★★MOZ Customer Support is Awesome!
I've contacted MOZ for help with various issues having to do with my account, as well as questions about their products. I've always been met with a quick response, friendly demeanor, and the willingness to take extra time and steps to point me to extra documentation about my particular inquiry on their Help Hub website. MOZ Customer Support is the best I've ever come across, especially in the tech space.
Read the original on Trustpilot ↗Support
MF
Michael F.
CEO, Small-Business · 2025-08-07
G2 ★★★★★My Go To Software for SEO
What they like: Moz is not only easy to use but generates beautiful reports that we share directly with clients. What they dislike: Local SEO profiles get billed based on when you start, not on a monthly basis.
Read the original on G2 ↗ReportingEase of use
NA
Namrata A.
Director, Small-Business · 2023-01-10
G2 ★★★★★Must use app for website SEO
What they like: Moz helps us to determine our website Domain Authority on Google. It is a good measure to analyse the website ranking and gives a roadmap of how we could improve. What they dislike: There are limited features on the FREE Plan but the paid plan is affordable.
Read the original on G2 ↗Domain AuthorityPricing
MK
Matthew K.
Sales Director · 2018-04-16
Capterra ★★★★★Easy and simple results
Pros: Moz has helped me with SEO audits on our clients and has allowed me to show clients that they need to improve with their local listings. Cons: I would like more interconnectivity with regular SEO over Local SEO and the impact here. This would allow more profound audits for our clients.
Read the original on Capterra ↗Site auditLocal listings
★★★★★Easy and simple results
Pros: Moz has helped me with SEO audits on our clients and has allowed me to show clients that they need to improve with their local listings. Cons: I would like more interconnectivity with regular SEO over Local SEO and the impact here. This would allow more profound audits for our clients.
Read the original on Software Advice ↗Site auditLocal listings
VB
Victoria B.
Office Manager, Client Relations & Digital Media Marketing Director, Small-Business · 2024-08-21
G2 ★★★★★Easy to Use for All Business Sizes
What they like: I love how you can set templates for different tools and allow for custom reports to be sent. What they dislike: I wish there were intro to Moz Pro courses. I searched for them but couldn't find it. I know there are still many tools we probably are not utilizing correctly.
Read the original on G2 ↗ReportingLearningEase of use
RP
Rosalia P.
Digital Maketing Manager, Mid-Market · 2023-12-12
G2 ★★★★★Great tracking and easy reporting
What they like: How easy is to find tools and get reports to run automatically. What they dislike: I can't see all technical issues on the report at the same time. I need to go in every week to see a new list and be able to fix the issues.
Read the original on G2 ↗Site auditReporting
VU
Verified User in Marketing and Advertising
Mid-Market · 2018-04-17
G2 ★★★★★Powerful and easy to use, but fewer competitive insights
What they like: Really great for white-hat SEO. Easy to use and you can see all your data at a glance. Better reporting than other tools like Ahrefs. What they dislike: Compared to Ahrefs, there seems to be less functionality, esp. for competitive insights. However, Moz is much easier to use and the reporting makes up for it. (I'd recommend Ahrefs too though).
Read the original on G2 ↗ReportingEase of use
VU
Verified User in E-Learning
Mid-Market · 2017-09-05
G2 ★★★★★Really Helpful for SEO
What they like: keyword ideas tool is really helpful, I love that you can group them together. also love the ease of the on-page grader. What they dislike: dislike the campaign, keyword tracking and limits set by your account level. should be more holistic or allow you to track more.
Read the original on G2 ↗Keyword research
VU
Verified User in Marketing and Advertising
2017-12-14
G2 (Moz Local) ★★★★★Such a Super Helpful Tool to Get You Started
What they like: Their free SEO tools and website listings checkup are terrific. Sometimes we hire them and sometimes we do it ourselves, but they remain the experts in local search. What they dislike: Nothing. Been using them for years and they just keep getting better.
Read the original on G2 (Moz Local) ↗Local listings
BR
Brendon R.
Digital Marketing, 1,001-5,000 employees · 2020-10-09
Capterra ★★★★★Great tool for keyword ranking/research
Moz is a great tool for individuals wanting to capitalize on their online presence. Pros: The Moz software has been extremely helpful as we choose which keywords to capitalize on when we run internet campaigns. Cons: I'd like to be able to customize the tabs that remain visible under the 'Moz Pro' index. I don't use the majority of them and they are more obnoxious than useful.
Read the original on Capterra ↗AL
Alexander L.
Marketing Content Specialist, 501-1,000 employees · 2019-09-09
Capterra ★★★★★Very useful for keyword and link research
My experience has been very postive, for any SEO out there this is a tool you need. Pros: Moz is an excellent, comprehensive platform that is a must have tool for anyone working in SEO, content creation, or link building. The moz bar tool is an awesome extension that enhances SEO analysis throughout the work day, and the weekly performance emails are useful tracking progress. Cons: Maybe a little pricey, but the features they are implementing and adding are very worth it. Otherwise, great!
Read the original on Capterra ↗BacklinksMozBarPricing
BR
Brendon Rudd
1,001-5,000 employees · 2020-10-09
Software Advice ★★★★★Great tool for keyword ranking/research
Moz is a great tool for individuals wanting to capitalize on their online presence. Pros: The Moz software has been extremely helpful as we choose which keywords to capitalize on when we run internet campaigns. Cons: I'd like to be able to customize the tabs that remain visible under the 'Moz Pro' index. I don't use the majority of them and they are more obnoxious than useful.
Read the original on Software Advice ↗AL
Alexander Lavoie
501-1,000 employees · 2019-09-09
Software Advice ★★★★★Very useful for keyword and link research
My experience has been very postive, for any SEO out there this is a tool you need. Pros: Moz is an excellent, comprehensive platform that is a must have tool for anyone working in SEO, content creation, or link building. The moz bar tool is an awesome extension that enhances SEO analysis throughout the work day, and the weekly performance emails are useful tracking progress. Cons: Maybe a little pricey, but the features they are implementing and adding are very worth it. Otherwise, great!
Read the original on Software Advice ↗BacklinksMozBarPricing
VU
Verified User in Legal Services
Small-Business · 2024-05-15
G2 ★★★★★Mastering Local Keywords
What they like: One of its key features, website rank tracking, is exceptionally powerful for local businesses. This functionality allows users to track page rankings for various keywords on both local and national scales. What they dislike: The interface and wealth of options might require a significant learning curve before users can fully leverage the tool effectively.
Read the original on G2 ↗Rank tracking
AT
Aaron T.
VP of Marketing, Mid-Market · 2016-11-30
G2 ★★★★★Couldn't live without Moz
What they like: I love the easy of use of the software, the fact that Moz is the leader in SEO space and that they are constantly updating their product to bring the newest and best tools to SEO workers everywhere! What they dislike: There is really isn't anything that I truly dislike--there are of course things that I wish the product did better. (Better reporting, more customizable features, etc...) But they have been aggressively updating their product this past year and I have a suspicion that many of these minor issues I have with the product will be fixed or added eventually.
Read the original on G2 ↗ReportingLearning
VU
Verified User in Marketing and Advertising
Small-Business · 2018-10-30
G2 Rated 4.5/5Moz is a fantastic SEO Tool
What they like: I love most of Moz, but the most used feature that I use with Moz is the browser toolbar that can quickly fetch the domains DA, page titles, metas and more. What they dislike: Per the above, there are often times that the dashboard will have a glitch and not load properly if I need to quickly pull DA for a client on a call. This can be frustrating when the toolbar will not load when I need an answer quickly.
Read the original on G2 ↗Domain AuthorityMozBar
BB
Brian B.
Mid-Market (51-1000 emp.) · 2018-01-11
G2 (Moz Local) ★★★★★SEO for Humans
What they like: Moz Local takes the complex world of SEO and makes it (relatively) simple and convenient. An all-in-one hub for you to manage your business locations. The concept is great -- anyone who has hunted down their business location all over the internet will know how frustrating it is to do all of the legwork yourself. What they dislike: There isn't much that I dislike, but I have had trouble getting my location to 100% accuracy. I've greatly improved it, but haven't reached "perfection."
Read the original on G2 (Moz Local) ↗Local listings
VR
Verified Reviewer
Marketing Associate, 11-50 employees · 2018-12-06
Capterra ★★★★★Accessible and easy
Pros: Moz Pro makes it easy to keep track of key terms for your Google rankings. It creates easy Excel docs with data. The keyword and link explorer tools are also very useful for marketing research. Cons: The dashboard can be a little difficult to navigate at times, especially for beginners.
Read the original on Capterra ↗Rank trackingBacklinks
RC
Raluca C.
SEO Manager · 2021-09-15
Capterra (Moz Local) ★★★★★One stop shop for all things Local
Pros: I love how simplistic the tool is and how easy it is to manage all your business citations into one place. Having the ability to quickly update NAP info and delete duplicate listings is definitely a time saver. Cons: Some listings never get updated or take too long to update. But that’s an issue I’ve come across on other listing management tools.
Read the original on Capterra (Moz Local) ↗Local listings
AS
April Stearns
11-50 employees · 2018-12-06
Software Advice ★★★★★Accessible and easy
Pros: Moz Pro makes it easy to keep track of key terms for your Google rankings. It creates easy Excel docs with data. The keyword and link explorer tools are also very useful for marketing research. Cons: The dashboard can be a little difficult to navigate at times, especially for beginners.
Read the original on Software Advice ↗Rank trackingBacklinks
RT
Ryan T.
Marketing Associate, Small-Business · 2024-08-20
G2 ★★★★★Excellent Tool
What they like: The ranking section is great for keyword tracking and viewing where you stand with competitors. What they dislike: The crawlers have issues crawling sites sometimes where I notice otheres tools like SEMrush don't have that issue.
Read the original on G2 ↗Site audit
TO
Timothy O.
Founder, Self-employed · 2020-10-30
Capterra ★★★★★Great SEO audit tool
I was trying to figure out why my search rankings dropped, and Moz helped find and fix the issues that caused the drop. Pros: The SEO audit showed me issues with my site, which once fixed, helped improve my search engine rankings. Keyword analysis helped me find topics to potentially create content around. Cons: The cost isn't very friendly for small businesses. Also, not that it's a major gripe, but I'm not the biggest fan of the UI (at least relative to other SEO tools).
Read the original on Capterra ↗Rank trackingSite auditPricing
BA
Brian A.
Director of Sales and Marketing, 51-200 employees · 2018-02-06
Capterra ★★★★★Definitely one of the best in its category, which is why we've stuck with it.
The most critical and immediate things about our sites that we need to update to keep our rankings high. Pros: My precise, and we love that we get fresh feedback and data daily. Makes it much easier to stay on top of things, especially since the web changes by the hour. Cons: It's a bit on the pricey side. But, in the end, you do get what you pay for, especially with SEO software
Read the original on Capterra ↗Rank trackingPricing
BA
Brian Andrews
51-200 employees · 2018-02-06
Software Advice ★★★★★Definitely one of the best in its category, which is why we've stuck with it.
The most critical and immediate things about our sites that we need to update to keep our rankings high. Pros: My precise, and we love that we get fresh feedback and data daily. Makes it much easier to stay on top of things, especially since the web changes by the hour. Cons: It's a bit on the pricey side. But, in the end, you do get what you pay for, especially with SEO software
Read the original on Software Advice ↗Rank trackingPricing
TO
Timothy Oehrlein
Self-employed · 2020-10-30
Software Advice ★★★★★Great SEO audit tool
I was trying to figure out why my search rankings dropped, and Moz helped find and fix the issues that caused the drop. Pros: The SEO audit showed me issues with my site, which once fixed, helped improve my search engine rankings. Keyword analysis helped me find topics to potentially create content around. Cons: The cost isn't very friendly for small businesses. Also, not that it's a major gripe, but I'm not the biggest fan of the UI (at least relative to other SEO tools).
Read the original on Software Advice ↗Rank trackingSite auditPricing
SS
Sarhan S.
Digital Marketing Executive, Mid-Market · 2023-10-18
G2 ★★★★★Moz Pro has revolutionized our SEO efforts, providing in-depth analytics, valuable insights.
What they like: What I like best about Moz Pro is its comprehensive suite of SEO tools that offer valuable insights into our website's performance and help us make data-driven decisions to improve our online presence. It's easy to use and also easy to implement. What they dislike: One potential drawback of Moz Pro is its pricing, which may be a bit on the higher side for smaller businesses or individuals with limited budgets.
Read the original on G2 ↗Ease of usePricing
VR
Verified Reviewer
Marketing Director, 51-200 employees · 2018-03-08
Capterra ★★★★★Easy to use and very powerful
Pros: Moz is easy to dive in and get value from it right away. Compared to competitive products it is easier to use and everything is visible at a glance. Lots of functionality. Cons: The flip side is that it seems like there is less do-it-yourself functionality. For example, with ahrefs there was competitive research tools that I didn't find on Moz.
Read the original on Capterra ↗Ease of use
SB
Sam B.
SEM Strategist · 2018-02-20
Capterra ★★★★★I personally use Moz local for Local SEO.
Pros: I like how easy it is to use, and the dashboard makes everything easy to see up front. The Local SEO feature is also very helpful and comprehensive. Cons: We get a lot of emails from them about our different sites, and I wish that they would just compile it all into one email instead of every single site we manage.
Read the original on Capterra ↗Local listings
★★★★★Perfect for Keyword Research
I use Moz for keyword research and it seriously works. Their conference Mozcon is amazing as well. With Moz, on top of keyword research, you can see your domain and others domain authorities, see where your competitors are ranking and you aren't as well as a website grader.
Read the original on Capterra ↗Keyword research
SJ
Samantha J.
Marketing Associate · 2021-03-09
Capterra (Moz Local) ★★★★★Fantastic platform for business listings management
Pros: When our company changed addresses, we used Moz Local. We've set up the dashboard and indicated that we changed addresses in the listings update tool. Moz Local saved us a lot of time by auto-updating all of our old listings quickly. Cons: Steep learning curve for a beginner but once you get a hang of it, it will become easier to use.
Read the original on Capterra (Moz Local) ↗Local listings
★★★★★I personally use Moz local for Local SEO.
Pros: I like how easy it is to use, and the dashboard makes everything easy to see up front. The Local SEO feature is also very helpful and comprehensive. Cons: We get a lot of emails from them about our different sites, and I wish that they would just compile it all into one email instead of every single site we manage.
Read the original on Software Advice ↗Local listings
DD
Danielle DeSantis
2016-11-10
Software Advice ★★★★★Perfect for Keyword Research
I use Moz for keyword research and it seriously works. Their conference Mozcon is amazing as well. With Moz, on top of keyword research, you can see your domain and others domain authorities, see where your competitors are ranking and you aren't as well as a website grader.
Read the original on Software Advice ↗Keyword research
IE
Ian Eccleston
51-200 employees · 2018-03-08
Software Advice ★★★★★Easy to use and very powerful
Pros: Moz is easy to dive in and get value from it right away. Compared to competitive products it is easier to use and everything is visible at a glance. Lots of functionality. Cons: The flip side is that it seems like there is less do-it-yourself functionality. For example, with ahrefs there was competitive research tools that I didn't find on Moz.
Read the original on Software Advice ↗Ease of use
JC
Joe "JC" Cross
Co-Founder · 2019-02-01
TrustRadius Rated 9/10Good tool for tracking website ranking
Great tool for tracking website rankings, SEO, and analytics. It provides a snapshot of important metrics, so you can quickly know where a site stands among the competition. I find the tool particularly helpful as a browser extension, which allows me to determine site influence immediately, without the need for any further investigation. Pros: Website Ranking; SEO; Analytics Cons: More robust tracking of backlinks
Read the original on TrustRadius ↗Rank trackingBacklinksMozBar
ML
Marmi L.
Content & Digital Marketing Specialist, Mid-Market · 2024-11-22
G2 ★★★★★Helpful in Tracking Marketing Efforts
What they like: It has helpful tools and data points which helps my team track and analyse our SEO strategy. What they dislike: It's not completely integrated into GA4 and has limited competitor tracking.
Read the original on G2 ↗JF
Janell F.
Owner, Small-Business · 2024-08-22
G2 ★★★★★We don't know what we'd do without MOZ!
What they like: MOZ has helped our company optimize our SEO and our website which has in turn increased our search visibility and has brought us more leads. The detailed reporting, suggestions, competitive research, etc. is invaluable to us. What they dislike: Nothing! We really love everything about it.
Read the original on G2 ↗Reporting
VU
Verified User in Banking
Mid-Market · 2017-10-30
G2 Rated 4.5/5Moz pro-awesome!
What they like: I love tracking keywords and showing where we rank. I make changes to pages based on suggestions, and watch our rankings go up! What they dislike: I wish there was a way to get more in-depth with where other links are coming from.
Read the original on G2 ↗Rank tracking
AA
Adnan A.
SEO Blogging, Self-employed · 2022-09-08
Capterra ★★★★★Best tool for SEO purpose
Its the best tool for keyword research and backlinks audit. It is very easy to use and gives you accurate analysis of data. Pros: The best thing about this tool is that t provides you the most accurate KD of any keyword as compared to other tools.. Cons: It does not provide the accurate search volume of keyword as it does in KD
Read the original on Capterra ↗Keyword researchBacklinksSite audit
AA
Adnan Ayoub
Self-employed · 2022-09-08
Software Advice ★★★★★Best tool for SEO purpose
Its the best tool for keyword research and backlinks audit. It is very easy to use and gives you accurate analysis of data. Pros: The best thing about this tool is that t provides you the most accurate KD of any keyword as compared to other tools.. Cons: It does not provide the accurate search volume of keyword as it does in KD
Read the original on Software Advice ↗Keyword researchBacklinksSite audit
MN
Marais N.
Search Marketing Director, Small-Business · 2024-08-21
G2 ★★★★★Great SEO, web performance & keyword rank tracking service - all in one!
What they like: MOZ keeps all data and tracking of performance. What they dislike: The amount of keywords to track is too small across all campaigns.
Read the original on G2 ↗Rank tracking
JS
Janette S.
Digital Marketing Manager, Small-Business · 2023-12-05
G2 ★★★★★I love Moz, it's a really useful bit of kit.
What they like: I really enjoy the keyword research and rank-tracking What they dislike: I like all aspects, there are plenty of features, it's easy to use, I have always had good customer support. it's a great tool.
Read the original on G2 ↗Keyword researchEase of useSupport
MP
mayuriseo p.
Search Engine Optimization Specialist, Mid-Market · 2023-08-26
G2 ★★★★★Moz Pro is Best SEO tool
What they like: Moz pro help me to improve my website seo ranking in search engine. its help me to do keyword research, link building and also use for website audit. its is very easy to use tool so that everyone can use it. What they dislike: Moz pro is not free its paid service so not everyone can use it.
Read the original on G2 ↗Keyword researchBacklinksSite audit
RV
Ryno V.
Inbound Implementation Specialist, 51-200 employees · 2020-11-12
Capterra ★★★★★Moz Pro has helped our company hugely
Moz Pro has helped us with our own company website/content as well as with all our clients to get SEO on par. Pros: Moz Pro has a huge range of features, one of the best features is the on-page optimization suggestions. Cons: Once logged in to Moz Pro for the first time it can be quite confusing because of the array of tools available, but once you get used to using it, it is simply great.
Read the original on Capterra ↗CS
Chris S.
Digital Manager, 1,001-5,000 employees · 2019-02-22
Capterra ★★★★★The best SEO tool on the market
Pros: The campaign feature which crawls my website weekly and flags any errors or improvements to me. The keyword research tool is also market-leading. Cons: Sometimes there can be a frustrating lack of data on keyword search volumes in the UK.
Read the original on Capterra ↗Keyword researchSite audit
CS
Chris Stewart
1,001-5,000 employees · 2019-02-22
Software Advice ★★★★★The best SEO tool on the market
Pros: The campaign feature which crawls my website weekly and flags any errors or improvements to me. The keyword research tool is also market-leading. Cons: Sometimes there can be a frustrating lack of data on keyword search volumes in the UK.
Read the original on Software Advice ↗Keyword researchSite audit
RV
Ryno van Heerden
51-200 employees · 2020-11-12
Software Advice ★★★★★Moz Pro has helped our company hugely
Moz Pro has helped us with our own company website/content as well as with all our clients to get SEO on par. Pros: Moz Pro has a huge range of features, one of the best features is the on-page optimization suggestions. Cons: Once logged in to Moz Pro for the first time it can be quite confusing because of the array of tools available, but once you get used to using it, it is simply great.
Read the original on Software Advice ↗★★★★★Professional SEO tools; Great customer service
Moz offers amazing SEO tools, in my opinion more useful for skilled technicians. It's definitely possible to use other tools when you're just starting out, but Moz still offers a great value with their subscription options. Their customer service is also too notch, they'll really take care of each one of their customers. They issued me a refund for an accidental subscription, which surprised me since their Terms of Use states that they don't! Even without a subscription, Moz still offers lots of materials to learn for free, which people who are new to SEO should use.
Read the original on Trustpilot ↗SupportBilling
VU
Verified User in Computer Software
2019-11-19
G2 (Moz Local) Rated 4.5/5Moz Local
What they like: What I like best is how easy it is for me to view and review information about websites and what I’m trying to find. This is such a valuable tool for anyone trying to build their brand online. What they dislike: The only thing I disliked about Moz, was that it was a little confusing to navigate at first. While it all did make sense, initially there is just a lot of content and options on the site.
Read the original on G2 (Moz Local) ↗Local listings
VU
Verified User in Internet
2020-04-02
G2 (Moz Local) ★★★★★Best tool out there
What they like: It’s very concise and easy to use. When you are trying to rank a website, you need to have the best available tools to help you achieve that. Moz does just that. What they dislike: Nothing. Everything about the Moz seo tool is great. When I need to get tips on various topics, the answer is right there.
Read the original on G2 (Moz Local) ↗Ease of use
VU
Verified User in Consumer Electronics
Small-Business · 2018-01-03
G2 ★★★★★Great way to track website performance
What they like: You are able to see the backlinks your site gets You can look at your keyword tracking and section it out by town or state and then see the increases and decreases You can compare to your competitors to see how they are doing vs you What they dislike: I’m not a fan of the reporting this site uses I am also not a fan of the backlink tool. It could be updated
Read the original on G2 ↗BacklinksReporting
KB
Keith B.
Founder, 1-10 employees · 2018-12-11
Capterra ★★★★★Still the best for SEO
Pros: Moz has by far the strongest SEO community on the internet and they've been pumping out incredible content for the past decade. Their tools will let you quickly get a handle on the health of your website in terms of SEO and help you figure out where to focus your energy to help your organic traffic. Cons: It's a shame Followerwonk is no longer included in the MOZ Pro package but definitely still good value for money.
Read the original on Capterra ↗Pricing
KB
Keith Baumwald
1-10 employees · 2018-12-11
Software Advice ★★★★★Still the best for SEO
Pros: Moz has by far the strongest SEO community on the internet and they've been pumping out incredible content for the past decade. Their tools will let you quickly get a handle on the health of your website in terms of SEO and help you figure out where to focus your energy to help your organic traffic. Cons: It's a shame Followerwonk is no longer included in the MOZ Pro package but definitely still good value for money.
Read the original on Software Advice ↗Pricing
JL
Jesse Landry
Marketing Director · 2014-05-09
TrustRadius Rated 10/10Moz Love
Used by the marketing department for SEO and inbound marketing analytics. Keyword prefomance tracking, onsite SEO issues, and organic traffic indicators all features used within. Pros: Backlink research; Keyword rank tracking; Onsite SEO issue identification Cons: More tools; More frequent OSE updates; More frequent updates
Read the original on TrustRadius ↗Rank trackingBacklinks
VU
Verified User in Law Practice
Small-Business · 2017-10-20
G2 Rated 4.5/5Sorting out all your SEO needs
What they like: The website crawler is probably the best invention Moz Pro has created and really helps our business maintain the company website as it automatically scans any errors on a day by day basis. What they dislike: There isn't a lot of data on the keywords used to come to the website. This is mainly down to Google's protection policy but I'd like to see some more options available in terms of related keywords.
Read the original on G2 ↗Site audit
★★★★★Moz is an Essential Tool for Marketers
I love using MOZ. It makes the SEO process so much more palatable. Research is something I look forward to using MOZ's platform. They also put out some of the best marketing content on the topic. Even if you can't buy the full suite, their free products and assets are worth the effort of checking 'em out.
Read the original on Capterra ↗★★★★★Moz is an Essential Tool for Marketers
I love using MOZ. It makes the SEO process so much more palatable. Research is something I look forward to using MOZ's platform. They also put out some of the best marketing content on the topic. Even if you can't buy the full suite, their free products and assets are worth the effort of checking 'em out.
Read the original on Software Advice ↗CM
Clint Morris
NZ · 2023-08-15
Trustpilot ★★★★★Amazing team and very accommodating…
Amazing team and very accommodating with small errors as well as large ones. Recommended for medium to large organizations, the time it takes to get noticed and score can hinder small businesses that a cas strapped and in my case building my SEO and peripherals to is already demanding! Small country small client base. Well done team. Clint Morris
Read the original on Trustpilot ↗NH
Nicole H.
CEO of Inbound Lead Solutions | Content Marketing | Franchise Lead Generation | Social Strategy, Small-Business · 2014-03-27
G2 ★★★★★The Moz Tools are great for both my Inbound marketing company and my Franchise Clients
What they like: It is really easy to use and have multiple campaigns running. What they dislike: The reporting templates could be a little more advanced with design and customization.
Read the original on G2 ↗ReportingEase of use
SE
Scott E.
Search Engine Optimization Consultant, Small-Business · 2016-11-28
G2 ★★★★★Moz Pro just gets better and better
What they like: I really like the ability to access all the tools, then import new suggestions into the existing campaign. Another great feature is the ability to assign seats to other users. Tools are unmatched with Moz Pro What they dislike: Not being able to restrict a newly assigned user seat to a particular campaign so they can't see all the other campaigns in our account. I think they're working on that though
Read the original on G2 ↗VU
Verified User in Telecommunications
Enterprise · 2025-08-11
G2 Rated 4.5/5A great all-round SEO tool
What they like: Moz Pro is good at covering all the right things, covering performance and a view of competitors. Moz Pro is good for taking discovery where you want it to. The dashboard aspect is very helpful What they dislike: Moz Pro doesn't show all of the possibilities and potential of the tool - and how to take better advantage of info.
Read the original on G2 ↗JR
Jeremy R.
Small-Business · 2023-12-05
G2 ★★★★★Excellent SEO Management Software
What they like: Moz Pro is easy to use and set up for projects. Moz's keyword tracking software is an excellent tool for staying up to date on campaign performance. What they dislike: More technical tracking issues would be appreciated.
Read the original on G2 ↗Ease of use
VU
Verified User in Marketing and Advertising
2018-04-24
G2 (Moz Local) Rated 4.5/5Moz Local Review
What they like: Moz is easy to use and you can see your search engine results on multiple platforms What they dislike: Listings do not get updated often or sometimes the wrong information is listed and it’s difficult to fix
Read the original on G2 (Moz Local) ↗Local listingsEase of use
AG
Arheer G.
Marketing Manager, 1,001-5,000 employees · 2023-01-31
Capterra ★★★★★An SEO Tool That Is Unbeatable
Pros: 1. Helps you research new keywords that can lead to organic traffic growth.2. Helps you get content ideas to create monthly content strategy.3. Identifies gaps in traffic for you and your competitors. Cons: There are other SEO tools that can perform similar task to Moz but are available at a much cheaper price.
Read the original on Capterra ↗Pricing
JG
Jeff G.
Head of Growth, 1-10 employees · 2020-01-07
Capterra ★★★★★Great Solution for SEO Strategists
Overall, I have used Moz for well over 8 years. It's easy to use and gets the job done. You can literally setup rank tracking and more within minutes. It's definitely great for those who want to spend less time digging into data. Pros: Moz is easy to use and offers a lot of great features. Cons: Although it does the job well, it feels a bit stale. Would love to see more features released.
Read the original on Capterra ↗Rank trackingEase of use
BS
Brielle S.
Marketing Manager, 1-10 employees · 2018-08-30
Capterra ★★★★★The Best SEO Software
Overall, Moz is great at expanding your SEO efforts. Pros: Moz Pro's keyword analysis tool and link analysis are effective and thorough. The software has many features and functions for a successful SEO campaign. The site crawl function is great at cleaning up website errors as well. Cons: Their dashboard could be a little bit better to navigate.
Read the original on Capterra ↗Site audit
AG
Arheer Gulati
1,001-5,000 employees · 2023-01-31
Software Advice ★★★★★An SEO Tool That Is Unbeatable
Pros: 1. Helps you research new keywords that can lead to organic traffic growth.2. Helps you get content ideas to create monthly content strategy.3. Identifies gaps in traffic for you and your competitors. Cons: There are other SEO tools that can perform similar task to Moz but are available at a much cheaper price.
Read the original on Software Advice ↗Pricing
JG
Jeff Garibay
1-10 employees · 2020-01-07
Software Advice ★★★★★Great Solution for SEO Strategists
Overall, I have used Moz for well over 8 years. It's easy to use and gets the job done. You can literally setup rank tracking and more within minutes. It's definitely great for those who want to spend less time digging into data. Pros: Moz is easy to use and offers a lot of great features. Cons: Although it does the job well, it feels a bit stale. Would love to see more features released.
Read the original on Software Advice ↗Rank trackingEase of use
BS
Brielle Sherlock
1-10 employees · 2018-08-30
Software Advice ★★★★★The Best SEO Software
Overall, Moz is great at expanding your SEO efforts. Pros: Moz Pro's keyword analysis tool and link analysis are effective and thorough. The software has many features and functions for a successful SEO campaign. The site crawl function is great at cleaning up website errors as well. Cons: Their dashboard could be a little bit better to navigate.
Read the original on Software Advice ↗Site audit
VU
Verified User in Market Research
Mid-Market · 2019-10-21
G2 Rated 4.5/5Best for SEO People
What they like: Moz helps me identify the relevant keywords that target for my article. Moz chrome extension also help me lot to find high Domain authority and Page Authority websites. What they dislike: Every tools or software has something dislike point. For me paid version I don't like atleast budgets plan should be available for newbies.
Read the original on G2 ↗Domain AuthorityMozBar
MA
Merlin A.
Co-Founder · 2018-04-17
Capterra ★★★★★Easy to moderate my SEO!
Pros: MOZ rank is a best software for the SEO. I have been using it from last 9 months and it helps me to know about my SEO status and helps me to improve my SEO! Cons: Some features are available at PRO version only but still it gives the basic results of your SEO rankings.
Read the original on Capterra ↗Rank tracking
RA
Rebekkah A.
Education and Communications Manager, 11-50 employees · 2017-11-23
Capterra ★★★★★This software is great at tracking the performance of different keywords.
Pros: The thing that I like most about this software from an agency perspective is that when you are tracking all of your keywords, you can segment them by client to keep them all in one place. Cons: The thing I like least about Moz is that you have to pay someone to train you on their software if you want to learn how to use it well.
Read the original on Capterra ↗RA
Rebekkah Anderson
11-50 employees · 2017-11-23
Software Advice ★★★★★This software is great at tracking the performance of different keywords.
Pros: The thing that I like most about this software from an agency perspective is that when you are tracking all of your keywords, you can segment them by client to keep them all in one place. Cons: The thing I like least about Moz is that you have to pay someone to train you on their software if you want to learn how to use it well.
Read the original on Software Advice ↗★★★★★Easy to moderate my SEO!
Pros: MOZ rank is a best software for the SEO. I have been using it from last 9 months and it helps me to know about my SEO status and helps me to improve my SEO! Cons: Some features are available at PRO version only but still it gives the basic results of your SEO rankings.
Read the original on Software Advice ↗Rank tracking
VU
Verified user
1-10 employees · 2015-09-08
TrustRadius Rated 10/10Moz for Marketers who want to deliver better SEO
We use Moz for our clients, we manage their seo optimization strategy, keyword research, link building and analytics. Pros: Create complete SEO reports; Ideal for digital agencies; Deep keyword research Cons: Multi language weak
Read the original on TrustRadius ↗Keyword researchBacklinksReporting
AM
Andrew M.
Project Manager & Marketing Director, Mid-Market · 2024-08-20
G2 ★★★★★Moz Pro For The Pros
What they like: Fast, clear, gives good breakdowns and is offered at a great price comparing to other tools in the industry. What they dislike: when you have a big team, it can get expensive quick because you have to pay per seat.
Read the original on G2 ↗Pricing
VU
Verified User in Marketing and Advertising
Mid-Market · 2023-12-05
G2 ★★★★★We love MOZ
What they like: Moz Pro has many great features, but admittedly some of the MOZ competitors are better, and you get more for the cost. I love the certifications that comes w the system - the tools, but more importantly, SEM as a whole. MOZ creates experts, not just system users. I appreciate that. I also still believe MOZCON is one of the best conferences, so the discount I get for my MOZ Pro account is great. What they dislike: Lack of customer service. I get your "why" but its not a great experience.
Read the original on G2 ↗SupportPricing
CC
Cate C.
Adjunct Professor, Small-Business · 2013-05-22
G2 ★★★★★Great Tool For All Levels Of Expertise
What they like: SEOmoz actually came recommended to me by a few different SEO professionals. When I finally signed up, I was very impressed with not only how robust the product is but by how much it taught me. The blog and webinars are a great resource for anyone looking to learn or stay abreast of the latest in SEO. I now check this once a week and the system really helps me guide my content decisions for both myself and my clients. What they dislike: The user interface can be a bit crowded but considering how much data they have to share, that isn't really surprising.
Read the original on G2 ↗Learning
KR
Kyle R.
Digital Strategy Manager, 11-50 employees · 2019-03-29
Capterra ★★★★★Very Useful SEO Tool
Pros: Great for tracking organic ranking over time. Also great for tracking keywords, meta tags, and more. Cons: Sometimes can take a while to crawl sites, but I believe this is more of a technical limitation than anything.
Read the original on Capterra ↗Site audit
KR
Kyle Rossom
11-50 employees · 2019-03-29
Software Advice ★★★★★Very Useful SEO Tool
Pros: Great for tracking organic ranking over time. Also great for tracking keywords, meta tags, and more. Cons: Sometimes can take a while to crawl sites, but I believe this is more of a technical limitation than anything.
Read the original on Software Advice ↗Site audit
CK
Colin King
GB · 2026-02-11
Trustpilot ★★★★★Always Reliable
I have subscribed to MOZ for over 10 years - their services are great and support never fails to respond almost immediately. The best SaaS I know. Many thanks.
Read the original on Trustpilot ↗Support
★★★★★As an SEO manager
As an SEO manager, I find the Moz tool incredibly valuable. Its intuitive interface, accurate keyword tracking, and comprehensive site audits have made it an essential part of our SEO strategy. The competitor data is particularly insightful, allowing us to benchmark our performance and identify new growth opportunities. The insights provided are clear, and actionable, significantly contributing to our overall search performance.
Read the original on Trustpilot ↗Site auditEase of use
VU
Verified User in Marketing and Advertising
Mid-Market · 2017-12-28
G2 Rated 4.5/5Great tool for website SEO info
What they like: It's quick and easy to find out the Domain Authority and Spam Score for a website What they dislike: The site has been down a few times which can be rather frustrating.
Read the original on G2 ↗Domain Authority
VU
Verified User in Mental Health Care
Small-Business · 2023-12-12
G2 ★★★★★Excellent tool for SEO - even for beginners!
What they like: I love the Moz Pro is constantly monitoring our site and alerting me whenever it finds an error. Even better, Moz Pro walks you through how to correct any errors that it finds. What they dislike: There's a lot of information included in Moz Pro, which can be overwhelming at times. However, the help pages and guides are really great for figuring out where to start.
Read the original on G2 ↗BD
Barbara D.
Senior Content Strategist, Mid-Market · 2019-10-22
G2 ★★★★★Useful Tools That Make My Life Easier
What they like: I use Moz pro tools regularly for audits and as a means to check in on the competitive landscape. I find that their tools are intuitive and make it easy for me to get the information I need without fumbling around. What they dislike: I don't have any major complaints I can think of. If anything, just more tools so that I can offload other expenses.
Read the original on G2 ↗Site auditEase of use
NS
Nathan S.
Director, Digital Strategy, Small-Business · 2023-12-13
G2 ★★★★★Super clean user interface, helpful optimization recommendations
What they like: Very easy to use and an incredibly intuitive UI/UX. What they dislike: No direct integration with Looker Studio was disappointing, as we use that program for client reporting.
Read the original on G2 ↗ReportingEase of use
VU
Verified User in Marketing and Advertising
Small-Business · 2016-07-22
G2 ★★★★★Use daily for various marketing activities and research
What they like: User friendly platform, accurate information and top notch support staff. What they dislike: Open Site Explorer tends to go down often, leaving us needing another way to research.
Read the original on G2 ↗Ease of useSupport
BS
Brien S.
Chief Marketing Officer, 1-10 employees · 2018-10-24
Capterra ★★★★★Great product but can get pricey
Great product, very comprehensive. I use it to evaluate websites, compare with competitors, do keyword research, and create a plan for improving our web presence. It just gets hard to justify paying every single month for an extended period of time as it is rather expensive. Pros: Really useful for evaluating websites and improving SEO Cons: it's too expensive for a small business that doesn't use the software daily
Read the original on Capterra ↗Keyword researchPricing
BS
Brien Shanahan
1-10 employees · 2018-10-24
Software Advice ★★★★★Great product but can get pricey
Great product, very comprehensive. I use it to evaluate websites, compare with competitors, do keyword research, and create a plan for improving our web presence. It just gets hard to justify paying every single month for an extended period of time as it is rather expensive. Pros: Really useful for evaluating websites and improving SEO Cons: it's too expensive for a small business that doesn't use the software daily
Read the original on Software Advice ↗Keyword researchPricing
PV
Peter V.
Managing Director, Small-Business · 2021-11-26
G2 ★★★★★Used MOZ for about 15 years and I Love it!
What they like: Because I've used it for so long, I do still really like it. After a period where there wasn't a lot of investment in the platform, Moz did start to fall behind the other platforms quite significantly, however the developments they have rolled out over the last year or so have been very good and I do feel the platform is relevant again What they dislike: Sometimes can suffer reliability issues and crawling via dynamic IP's can be problematic
Read the original on G2 ↗Site audit
SP
SHEENA P.
Social Media Manager · 2019-10-16
G2 (Moz Local) Rated 4.5/5It is a great beneficial application of Local SEO
What they like: I appreciated the very fact that you'll be able to see right away the rating of one's local Search engine optimization it offers you a proportion then that which you ought to get your ducks lined around have a great community rating. It's incredibly visible and it does enable you to standardise your manufacturer. You are able to also take care of various consumers the method and enable them to accomplish much better neighbourhood listings. What they dislike: It truly is a good application for doing the local SEO, there is no dislike for this application, its priceless.
Read the original on G2 (Moz Local) ↗Local listingsPricing
DT
Daniel T.
Director, 1,001-5,000 employees · 2021-11-23
Capterra ★★★★★Great SEO partner
Pros: One of the most accurate tools for SEO and link building process, we used this tool on a daily basis, help create our outreach plan and one of the great pillars for our company. Cons: I only wish there was a way to also keep track of the domain rating as well.
Read the original on Capterra ↗Backlinks
JR
Jake R.
Director of Markeitng, 51-200 employees · 2016-12-06
Capterra ★★★★★Fantastic tool for marketers!
Moz is one of the tools that says open on the browsers of our marketing team all day. Between the functionality of the tools, and the content on their blog (check out Whiteboard Friday's) Moz is a huge asset for our marketing team. Pros: Moz bar for Chrome extension, Open Site Explorer,
Read the original on Capterra ↗MozBarLearning
DT
Daniel Trujillo
1,001-5,000 employees · 2021-11-23
Software Advice ★★★★★Great SEO partner
Pros: One of the most accurate tools for SEO and link building process, we used this tool on a daily basis, help create our outreach plan and one of the great pillars for our company. Cons: I only wish there was a way to also keep track of the domain rating as well.
Read the original on Software Advice ↗Backlinks
JR
Jake Rheude
51-200 employees · 2016-12-06
Software Advice ★★★★★Fantastic tool for marketers!
Moz is one of the tools that says open on the browsers of our marketing team all day. Between the functionality of the tools, and the content on their blog (check out Whiteboard Friday's) Moz is a huge asset for our marketing team. Pros: Moz bar for Chrome extension, Open Site Explorer,
Read the original on Software Advice ↗MozBarLearning
★★★★★Quick, Responsive, and Effective!
I needed help recovering some keywords that I had deleted from an account when I should have just turned tracking off instead. The support team was quick, responsive, and achieved exactly what I needed.
Read the original on Trustpilot ↗Support
VU
Verified User in Internet
Small-Business · 2024-05-16
G2 ★★★★★It's got everything I need!
What they like: Easily downloadable reports for my client and easy metrics to track on a monthly basis. What they dislike: I'd love to see some AI integration or other way to analyze site content for SEO improvements.
Read the original on G2 ↗Reporting
MM
Michal M.
Owner, Small-Business · 2023-12-13
G2 ★★★★★Best SEO software out there
What they like: I've been using MOZ for nearly 10 years now and I have to say that this is by far the best SEO software. I use it for SEO for my ongoing clients but also for research for new clients who want either PPC or SEO services. It has good research tools What they dislike: I wish it had more tools for ppc research and prediction
Read the original on G2 ↗JB
Jo B.
C O O, Small-Business · 2023-12-05
G2 ★★★★★MOZ is the best
What they like: I love the campaigns from Moz Pro. They allow me to really understand the level of optimization I've achieved and the weekly nudge helps me to improve on a consistent basis. I also love the keywork research and the fact that I'm part of an uber-smart community of kind, sharing people What they dislike: I wish that the primary keyword results page also showed difficulty.
Read the original on G2 ↗VR
Verified Reviewer
Owner, 1-10 employees · 2019-05-27
Capterra ★★★★★Great if your know what your doing
Overall great experience but I have learned that I do not want to do SEO services. Pros: Great to track SEO and data from your website in terms of google search rank and traffic. Cons: For sure need lots of training on how to properly use the system.
Read the original on Capterra ↗Learning
AO
Alfred O.
Content Writer/Copywriter · 2022-01-10
Capterra (Moz Local) ★★★★★Commendable tool for SEO
Pros: The tool helps in the keyword research process, SEO audit, and competitors’ analysis for keyword ideas and more opportunities for link-building outreach. Cons: I enjoyed all the features of this software. And because my understanding of technical SEO was little; I was overwhelmed with the kind of data is pulled. To understand the whole thing, you need to go for technical SEO training on their resource section.
Read the original on Capterra (Moz Local) ↗Keyword researchSite auditLearning
DA
Diamond Arrow
1-10 employees · 2019-05-27
Software Advice ★★★★★Great if your know what your doing
Overall great experience but I have learned that I do not want to do SEO services. Pros: Great to track SEO and data from your website in terms of google search rank and traffic. Cons: For sure need lots of training on how to properly use the system.
Read the original on Software Advice ↗Learning
MR
Michael R.
Owner · 2019-09-03
G2 (Moz Local) ★★★★★My review of Moz Local
What they like: With the new dashboard and way of doing things, it cut my work time in half. Plus, seeing things at a glance for the dashboard was nice. What they dislike: The cost keeps going up. I started at $49/year and now it is $129/year.
Read the original on G2 (Moz Local) ↗Local listingsPricing
SA
Siddhant A.
Marketing Head, 1-10 employees · 2022-12-18
Capterra ★★★★★Must have app for SEO
It has been great. It has helped us analyse our SEO performance in real time Pros: MOZ helps to analyse the Domain Authority and also helps to compare against the competitors. It also has a chrome extension which can be used to analyse any website such as it Domain Authority, overall backlinks and other metrics Cons: The free plan has some limited functionality but it is understandable
Read the original on Capterra ↗BacklinksDomain AuthorityMozBar
SA
Siddhant Agarwal
1-10 employees · 2022-12-18
Software Advice ★★★★★Must have app for SEO
It has been great. It has helped us analyse our SEO performance in real time Pros: MOZ helps to analyse the Domain Authority and also helps to compare against the competitors. It also has a chrome extension which can be used to analyse any website such as it Domain Authority, overall backlinks and other metrics Cons: The free plan has some limited functionality but it is understandable
Read the original on Software Advice ↗BacklinksDomain AuthorityMozBar
VU
Verified User in Marketing and Advertising
2018-04-12
G2 (Moz Local) ★★★★★Thumbs Up for Moz Local
What they like: Moz Local is worth every penny. If you're looking to help clients ensure their addresses/business names are consistent across the board (which is crucial for SEO, of course), this is the best local service for you! What they dislike: Honestly I don't have much to say here, it's a great product that has been immensely useful so two thumbs up from me.
Read the original on G2 (Moz Local) ↗Local listingsLearning
SP
Sam P.
Sr. Marketing Strategist, 51-200 employees · 2020-06-10
Capterra ★★★★★A Must for Digital Marketers
This is an extremely important tool to use if you're in the digital marketing industry. Pros: The software offers a deep level of data and information that anyone in digital marketing would appreciate. Cons: In order to gain access to the full set of features, you do have to pay. Not to mention, it does take some time to learn how to use it efficiently.
Read the original on Capterra ↗SP
Sam Park
51-200 employees · 2020-06-10
Software Advice ★★★★★A Must for Digital Marketers
This is an extremely important tool to use if you're in the digital marketing industry. Pros: The software offers a deep level of data and information that anyone in digital marketing would appreciate. Cons: In order to gain access to the full set of features, you do have to pay. Not to mention, it does take some time to learn how to use it efficiently.
Read the original on Software Advice ↗VU
Verified User in Marketing and Advertising
Small-Business · 2023-12-05
G2 ★★★★★Moz Review
What they like: On-demand Crawl. Rankings. Reports. Error reports. What they dislike: Buggy Reports. I've had trouble with my Google analytics, connectivity, breaking, and as a result losing historical data.
Read the original on G2 ↗Rank trackingSite auditReporting
BW
Business W.
Mid-Market · 2023-12-07
G2 ★★★★★Gaining valuable insight
What they like: 1. Setting up campaigns with ease 2. Getting automatic emails about issues and insights 3. Benefiting from a great 404 error alert system 4.Using training resources 5. Viewing national AND regional rankings What they dislike: I wish we could enter more competitors for rankings
Read the original on G2 ↗Rank trackingLearning
RN
robert nevans
US · 2024-08-23
Trustpilot ★★★★★For Local SEO you cannot find a more…
For Local SEO you cannot find a more valuable option than MOZ Local Seo period, full stop. Robust, engaging, graphic, connected - everything you need. But the best part is CUSTOMER SUPPORT. They give A+ attention to the smallest client, not just the giants. Outstanding support. Great product. Excellent value.
Read the original on Trustpilot ↗Local listingsSupport
AF
Ahmad Farhan
ID · 2022-08-21
Trustpilot ★★★★★Awesome all-in-one SEO Tool!
Moz is the best all-in-one SEO tool. I have been using this tool since 2017 for my blogging needs with no problems with it so far. Moz help me to find my backlink, domain authority, page authority, and spam score on my website.
Read the original on Trustpilot ↗BacklinksDomain AuthorityLearning
AF
Alyssa F.
Small-Business · 2023-12-12
G2 ★★★★★Love Moz
What they like: Ease of use / intuitive; level of support; suggestions / grading features What they dislike: Data often differs drastically from Google Ads keyword planner in terms of quantity / keywords
Read the original on G2 ↗Ease of useSupport
MC
MaryJane C.
Marketing, 11-50 employees · 2019-06-12
Capterra ★★★★★Great Info, Sometimes a Learning Curve to Access
Pros: Moz is a great tool for any company looking to monitor, measure, and improve their SEO Cons: It has a little bit of a learning curve if you're not familiar with how to pull the reports (and which are the right ones to be looking at for your purposes) but their support is pretty helpful in getting you started
Read the original on Capterra ↗ReportingSupport
★★★★★One of the Best SEO Tools in the Business
If you only have budget for one SEO tool, Moz is the one. It does lots of things from keyword research to helping with on-page optimisation. They now also have automated keyword rankings reports which is a very welcome update.
Read the original on Capterra ↗Keyword researchRank trackingReporting
MC
MaryJane Craig
11-50 employees · 2019-06-12
Software Advice ★★★★★Great Info, Sometimes a Learning Curve to Access
Pros: Moz is a great tool for any company looking to monitor, measure, and improve their SEO Cons: It has a little bit of a learning curve if you're not familiar with how to pull the reports (and which are the right ones to be looking at for your purposes) but their support is pretty helpful in getting you started
Read the original on Software Advice ↗ReportingSupport
★★★★★One of the Best SEO Tools in the Business
If you only have budget for one SEO tool, Moz is the one. It does lots of things from keyword research to helping with on-page optimisation. They now also have automated keyword rankings reports which is a very welcome update.
Read the original on Software Advice ↗Keyword researchRank trackingReporting
WS
William S.
web developer, Small-Business · 2024-08-20
G2 ★★★★★Moz Pro is the Best SEO Application on the Market Today
What they like: website crawl error section and the white label reporting What they dislike: I love MOZ Pro! There is nothing bad I can say.
Read the original on G2 ↗Site auditReporting
VU
Verified User in Writing and Editing
Mid-Market · 2020-07-20
G2 ★★★★★One of the best SEO tools I have ever used
What they like: I like that I can perform competitive research to see where my keywords, rankings, and SEO ideas are lacking next to my competition. What they dislike: There are not many things I dislike about this program.
Read the original on G2 ↗Rank tracking
VU
Verified User in Banking
Mid-Market · 2017-12-29
G2 ★★★★★Great software to help you climb the ranks
What they like: This powerful tool provides you with an audit tool so you can uncover a multitude of issues that could be preventing you from ranking. Also provides insight as to how to fix the issues. What they dislike: Nothing to complain about. If I had to pick one thing it would be more built in PPC tools.
Read the original on G2 ↗Site audit
EJ
Eddy Jackson MBE
GB · 2025-04-09
Trustpilot ★★★★★I've just completed an excellent Moz…
I've just completed an excellent Moz SEO training course that has prepared me for life. It was one of the best and most engaging practical training events I have undertaken. It was perfectly balanced between pitching technical fundamentals and following up with practical tasks that orientated you to becoming proficient using Moz and SEO. Please give me more. Excellent. Well done Moz. Keep up the good work.
Read the original on Trustpilot ↗Learning
MS
Marco Stara marco
IT · 2024-06-21
Trustpilot ★★★★★"Efficient Customer Service and Quick Resolution"
I wanted to take a moment to express my appreciation for the excellent customer service I received from your team regarding my recent subscription issue. I initially contacted you about a renewal that I believed I had cancelled. Your prompt and efficient handling of the situation, including processing the refund, was greatly appreciated. It was a relief to see such responsiveness and professionalism. Thank you once again for resolving this matter swiftly. I look forward to potentially working with SEO Moz again in the future.
Read the original on Trustpilot ↗SupportBilling
BF
Bettyann F.
Manager, Global Web Operations, Enterprise · 2017-09-29
G2 ★★★★★MOZ PRO - very useful tool in a SEM role.
What they like: Easy navigation, multiple views and tools within the interface. Easy and digestible dashboards to share out to stakeholders. What they dislike: There is currently nothing I dislike from this tool. We just recently upgraded to PRO to gather additional information, have our own login and to use for our technical SEO audits and reporting.
Read the original on G2 ↗Site auditReporting
JS
Jamie S.
Marketing Director, Small-Business · 2017-11-29
G2 ★★★★★Easy to use SEO tool for web novices
What they like: My favorite features are the keyword analysis tool and the page error tool. I love being able to see the steps I need to take to optimize a key word, as well as any new issues that have come up on a web page. I also like being able to compare our SEO to our competitors. What they dislike: Sometimes I wish that there were more detail on how to improve a keyword.
Read the original on G2 ↗Ease of use
ML
Marmi L.
Content and Digital Marketing Specialist, 501-1,000 employees · 2024-12-02
Capterra ★★★★★Multi-campaign SEO trackinng
Good experience, but I wish it has more in-depth competitor tracking in terms of different regions/markets. Pros: SEO tracking and multi-campaign management Cons: Limited competitor tracking for different regions
Read the original on Capterra ↗VR
Verified Reviewer
content strategist SEO, Self-employed · 2023-08-26
Capterra ★★★★★Moz Pro : l'outil SEO tout-en-un pour réussir votre stratégie de référencement en ligne
Je recommande fortement Moz Pro à tous les professionnels du marketing qui souhaitent optimiser leur stratégie de visibilité, car il est efficace, il vous fera gagner du temps. Pros: J'ai utilisé Moz pour rechercher et analyser des mots-clés en vue de mettre en place une stratégie de visibilité. J'ai été séduit par la précision les résultats obtenus. L'outil offre des mots-clés pertinents, précise le volume de recherche et révèle le taux de compétitivité. Cons: Moz Pro offre certes des fonctionnalités exceptionnelles pour booster la visibilité d'un site, mais il présente un plan d'abonnement un peu élevé.
Read the original on Capterra ↗ML
Marmi Lico
Content and Digital Marketing Specialist, 501-1,000 employees · 2024-12-02
GetApp ★★★★★Multi-campaign SEO trackinng
Good experience, but I wish it has more in-depth competitor tracking in terms of different regions/markets. Pros: SEO tracking and multi-campaign management Cons: Limited competitor tracking for different regions
Read the original on GetApp ↗JF
Jocelyn Fernand Djigbenoude
Self-employed · 2023-08-26
Software Advice ★★★★★Moz Pro : l'outil SEO tout-en-un pour réussir votre stratégie de référencement en ligne
Je recommande fortement Moz Pro à tous les professionnels du marketing qui souhaitent optimiser leur stratégie de visibilité, car il est efficace, il vous fera gagner du temps. Pros: J'ai utilisé Moz pour rechercher et analyser des mots-clés en vue de mettre en place une stratégie de visibilité. J'ai été séduit par la précision les résultats obtenus. L'outil offre des mots-clés pertinents, précise le volume de recherche et révèle le taux de compétitivité. Cons: Moz Pro offre certes des fonctionnalités exceptionnelles pour booster la visibilité d'un site, mais il présente un plan d'abonnement un peu élevé.
Read the original on Software Advice ↗EX
Endri Xhukellari
AL · 2024-11-10
Trustpilot ★★★★★A successful SEO game plan
For every beginner out there, I truly recommend the Moz 30 Days of SEO. This course will give you the fundamentals to do a successful campaign for your business or clients.
Read the original on Trustpilot ↗Learning
KW
Kirstie W.
Founder, 1-10 employees · 2021-10-05
Capterra ★★★★★VoiceNotes Financial Transcription is niche market but Moz helps
Good. But expensive but good dashboard and easy to navigate. Pros: Can see volume and ranking together which is useful. Cons: Feel it’s more US focussed. Would like a quote to fix bugs from someone they trust.
Read the original on Capterra ↗Ease of usePricing
MC
Mike C.
Digital Manager, 11-50 employees · 2019-01-10
Capterra ★★★★★Smart SEO/Tool Company
Pros: Smartest SEO tool on the block with lots of uses. We use Moz local to manage our citations, as well as the other tools for on site optimization and to monitor backlinks. There's other tools, but this is one I use in a lot of different ways. Cons: Would like more data as far as keyword ranking history. Only complaint.
Read the original on Capterra ↗BacklinksLocal listings
MC
Mike Crimmins
11-50 employees · 2019-01-10
Software Advice ★★★★★Smart SEO/Tool Company
Pros: Smartest SEO tool on the block with lots of uses. We use Moz local to manage our citations, as well as the other tools for on site optimization and to monitor backlinks. There's other tools, but this is one I use in a lot of different ways. Cons: Would like more data as far as keyword ranking history. Only complaint.
Read the original on Software Advice ↗BacklinksLocal listings
KW
Kirstie White
1-10 employees · 2021-10-05
Software Advice ★★★★★VoiceNotes Financial Transcription is niche market but Moz helps
Good. But expensive but good dashboard and easy to navigate. Pros: Can see volume and ranking together which is useful. Cons: Feel it’s more US focussed. Would like a quote to fix bugs from someone they trust.
Read the original on Software Advice ↗Ease of usePricing
VU
Verified User in Marketing and Advertising
Small-Business · 2019-03-28
G2 ★★★★★Incredibly happy
What they like: I love the simplicity of the software, and it's basic tools. I enjoy the power of information it provides me, and love checking the ability to check the logic of going for a certain keyword. What they dislike: It's a little pricey for a beginner, at first it could be a lot cheaper for one or two projects/sites.
Read the original on G2 ↗Pricing
AW
Andrew W.
Digital Project Manager, Small-Business · 2024-05-23
G2 Rated 4.5/5Moz Review
What they like: Having the flexibility to use Moz to cross check out pre and post go live checks is a blessing. A very easy tool to use and one of the go to's for every situation What they dislike: Lots of tools we don't utilise, lack of understanding
Read the original on G2 ↗DG
Dylan G.
Copywriter, Enterprise · 2018-06-08
G2 ★★★★★My Favorite SEO Platform
What they like: MozPro’s keyword planning tool has been super helpful in creating keyword strategies for clients, and internally. What they dislike: The only thing I dislike about MozPro is the price. It is a little on the expensive side.
Read the original on G2 ↗Pricing
JM
Jose M.
Marketer, Small-Business · 2015-02-19
G2 ★★★★★The best SEO research and report tools
What they like: I like the most the Keyword difficulties tools which give a great research for a specific keyword. What they dislike: The price is a little bit high, but get you access to lots of tools :)
Read the original on G2 ↗ReportingPricing
RH
Ross H.
Founder / CEO, Small-Business · 2013-07-11
G2 ★★★★★The best SEO product on the market
What they like: Open Site Explorer is their top tool which enables a powerful method of looking up link data like PA and DA. I also use Followerwonk frequently for checking social data. What they dislike: Their campaigns aren't totally useful to me, but I wouldn't say I "dislike" them. It is useful comparing competitors, though.
Read the original on G2 ↗Domain Authority
AA
Abdul Aziz
PK · 2023-07-18
Trustpilot ★★★★★Amazing website
Outstanding support and amazing site to built a new high ranking website Amazing website providing supporting matrix for niche research and keyword research. Thanks Moz
Read the original on Trustpilot ↗Keyword researchSupport
NR
Norman R.
Marketing Strategist Coordinator, Small-Business · 2023-04-11
G2 ★★★★★The best tool to evaluate SEO
What they like: I love the way I can see the organic ranking of each page of my website and keep track of my competitors What they dislike: It is not easy to understand the external links
Read the original on G2 ↗VU
Verified User in Manufacturing
Mid-Market · 2024-08-20
G2 ★★★★★Great Dashboard to track website progress
What they like: Moz is a great tool for businesses to use to track their progress on search engines as well as local results. What they dislike: Things are a bit spread out making it tough sometimes to get to things quickly
Read the original on G2 ↗VU
Verified User in Management Consulting
Mid-Market · 2016-12-28
G2 Rated 4.5/5MozPro Review
What they like: I use the keyword explorer feature to search for alternate search terms for the terms my colleagues provide me. It gives a lot of options to choose from and provides their search statistics in one place. What they dislike: Sometimes I find that the search stats are not the same as other tools I reference.
Read the original on G2 ↗Keyword research
KB
Katie B.
Digital Marketing Coordinator, Mid-Market · 2016-05-31
G2 Rated 4.5/5Great tool for website analysis after redesign
What they like: This service breaks down any/all the site errors for you, helps you prioritize them, and helps you learn how to fix them. What they dislike: Honestly, nothing. The only issue we had was the reporting was delayed one month due to an issue on their end, but nothing major.
Read the original on G2 ↗Reporting
SC
Seth C.
Marketing Communication Manager, 11-50 employees · 2018-03-12
Capterra ★★★★★It's great for competitive analysis
Pros: The knowledge base for Moz Pro is massive and it gives you access to so much information. You can analyze your own content, SEO, website, and more against your competitors. It gives you a leg up to see where you are in comparison and then you can adjust your strategy to succeed. Cons: I don't think their dashboard is designed very well and it can be a bit confusing at times. I think they should put more time into the aesthetics of the site just as much as the features.
Read the original on Capterra ↗CA
Cindee A.
SEO Specialist, 11-50 employees · 2017-01-05
Capterra ★★★★★Moz Pro Subscription
Moz Pro is the ultimate go-to place for any internet marketing agency or individual in marketing. They offer some free tools, but the value is in the tools included with the pro package. Ability to ask questions and get help from others in the community. Outstanding blog and White Board Friday topics and insights. Love Moz!!!
Read the original on Capterra ↗Learning
SC
Seth Craven
11-50 employees · 2018-03-12
Software Advice ★★★★★It's great for competitive analysis
Pros: The knowledge base for Moz Pro is massive and it gives you access to so much information. You can analyze your own content, SEO, website, and more against your competitors. It gives you a leg up to see where you are in comparison and then you can adjust your strategy to succeed. Cons: I don't think their dashboard is designed very well and it can be a bit confusing at times. I think they should put more time into the aesthetics of the site just as much as the features.
Read the original on Software Advice ↗CA
Cindee Anhalt
11-50 employees · 2017-01-05
Software Advice ★★★★★Moz Pro Subscription
Moz Pro is the ultimate go-to place for any internet marketing agency or individual in marketing. They offer some free tools, but the value is in the tools included with the pro package. Ability to ask questions and get help from others in the community. Outstanding blog and White Board Friday topics and insights. Love Moz!!!
Read the original on Software Advice ↗Learning
AT
Ashley T.
Small-Business · 2023-12-05
G2 ★★★★★SEO Made easy
What they like: Moz Pro has allowed me to take my site from no where to a top 3 google spot for over 150 key words, it gives me real time feedback on my changes so I can concentrate on the right content What they dislike: There's nothing I dislike about Moz Pro, A great product.
Read the original on G2 ↗HP
Hank P.
Marketing Consultant · 2022-01-12
G2 (Moz Local) ★★★★★Moz - a great solution
What they like: Moz local is the best and most affordable option for getting your business data consistent across all digital platforms and listings. They provide a great analysis tool, and their platform is very user-friendly. What they dislike: I don't have any dislikes about Moz Local. It works just as I need it.
Read the original on G2 (Moz Local) ↗Local listingsEase of usePricing
M
MARKETING
MARKETING, 50M-1B USD revenue · 2022-04-20
Gartner Peer Insights ★★★★★The Best SEO tools to get rank on Search Engine.
Do you want check the spam score of your website then use MOZ. This will guide you to what to do to get best rank of your website in search engine.
Read the original on Gartner Peer Insights ↗Domain Authority
JG
Jayson Gibson
US · 2020-01-03
Trustpilot ★★★★★MOZ as a Whole - Amazing
MOZ has pretty decent software, but their entire offering is why they get 5 stars. They have a robust community, they offer great content and they offer good software that does an all-around solid job. It is not my only choice and top-choice, but it's part of the software we use and it is certainly worth the cost. Great company overall, their impact on the industry alone deserves 5-stars!
Read the original on Trustpilot ↗Pricing
AZ
Alyssa Z.
Digital Marketing Manager · 2018-05-01
Capterra ★★★★★I LOVE Moz and everything Moz has to offer!
Pros: What I liked most is how much extensive information Moz Pro gives you. The interface is super easy to use and so is setting up your campaigns. One of the best features has to be the Moz Bar plugin that you can download for Google Chrome. Cons: I dont really have any cons for this software. Everything so far has been great and very very useful.
Read the original on Capterra ↗MozBarEase of use
★★★★★I LOVE Moz and everything Moz has to offer!
Pros: What I liked most is how much extensive information Moz Pro gives you. The interface is super easy to use and so is setting up your campaigns. One of the best features has to be the Moz Bar plugin that you can download for Google Chrome. Cons: I dont really have any cons for this software. Everything so far has been great and very very useful.
Read the original on Software Advice ↗MozBarEase of use
SS
sagar singh
IN · 2022-08-31
Trustpilot ★★★★★No doubt Moz is the one of the Best SEO…
No doubt Moz is the one of the Best SEO company which provide best SEO tools which make SEO like bread with butter. I have using my website I have fulfill all parameter according to Moz now my website in Top 10 #Rank Very big thanks to Moz
Read the original on Trustpilot ↗GH
Greg H.
Marketing Manager, Mid-Market · 2019-11-08
G2 ★★★★★Moz, one of those essential tools
What they like: Moz Pro is a great tool and definitely one of the essentials. You're going to find a lot of usage with Moz and you will also find the help and services to go with it. Moz is one of the biggest SEO resources around, so it's only natural that their own tools are so great to use. Prices are fine, opensite explorer is great, what more do you need? What they dislike: Nothing in particular to pinpoint, it should serve the purpose you seek.
Read the original on G2 ↗Pricing
MH
Mike H.
European marketing manager, Mid-Market · 2018-04-13
G2 ★★★★★A great tool for monitoring your sites ranking performance
What they like: Actionable insights covering a wide range of SEO optimisation tactics as well as comparisons with competitors sites too What they dislike: The keyword suggestions could be better,
Read the original on G2 ↗Keyword research
MS
Malhar S.
Sr. Software Developer · 2017-10-06
Capterra ★★★★★MOZ is perfect for SEO
Pros: Automatic, up-to-date rank tracking & analytics Extensive, fresh index of backlinks throughout the web Cons: Would like to see more competitive pricing for Moz Local and maybe combo packages for multiple locations
Read the original on Capterra ↗Rank trackingBacklinksLocal listings
★★★★★MOZ is perfect for SEO
Pros: Automatic, up-to-date rank tracking & analytics Extensive, fresh index of backlinks throughout the web Cons: Would like to see more competitive pricing for Moz Local and maybe combo packages for multiple locations
Read the original on Software Advice ↗Rank trackingBacklinksLocal listings
NL
Nathaniel L.
Sales & Service Member Representative, Self-employed · 2020-11-13
Capterra ★★★★★Marketing department in a program
Amazing, allowed me to get into the world of paid search when I have no prior knowledge of that industry Pros: Making the crazy world of paid search optimization easy for a non-expert is impressive and moz does it Cons: Some of the metrics and tools are not clearly explained
Read the original on Capterra ↗DK
David K.
SEO, Marketing & Global Growth, 11-50 employees · 2018-12-11
Capterra ★★★★★Great SEO tool by a leading company
Always happy with their team and their content but their tool is really limited and currently a bit expensive. Pros: MOZ has been always an amazing resource for learning SEO and for being up to date with the latest news. Cons: The main issue with MOZ-PRO is that they have not innovated as much as Ahrefs.com or similar and they have fallen a bit behind them. The features they offer are pretty limited and the price they have does not justify their features.
Read the original on Capterra ↗LearningPricing
BH
Bobby H.
SEO Specialist, 51-200 employees · 2016-12-06
Capterra ★★★★★Worth it just for Open Site Explorer & Moz Bar
Moz is one of the premier pieces of SEO software available. Moz Bar is a great plugin that lets you view Domain Authority (and other metrics) for almost any site on the web straight from your browser. Open Site Explorer is great for looking for linking opportunities.
Read the original on Capterra ↗Domain AuthorityMozBar
NL
Nathaniel Lemke
Self-employed · 2020-11-13
Software Advice ★★★★★Marketing department in a program
Amazing, allowed me to get into the world of paid search when I have no prior knowledge of that industry Pros: Making the crazy world of paid search optimization easy for a non-expert is impressive and moz does it Cons: Some of the metrics and tools are not clearly explained
Read the original on Software Advice ↗DK
David Kaufmann
11-50 employees · 2018-12-11
Software Advice ★★★★★Great SEO tool by a leading company
Always happy with their team and their content but their tool is really limited and currently a bit expensive. Pros: MOZ has been always an amazing resource for learning SEO and for being up to date with the latest news. Cons: The main issue with MOZ-PRO is that they have not innovated as much as Ahrefs.com or similar and they have fallen a bit behind them. The features they offer are pretty limited and the price they have does not justify their features.
Read the original on Software Advice ↗LearningPricing
BH
Bobby Hunter
51-200 employees · 2016-12-06
Software Advice ★★★★★Worth it just for Open Site Explorer & Moz Bar
Moz is one of the premier pieces of SEO software available. Moz Bar is a great plugin that lets you view Domain Authority (and other metrics) for almost any site on the web straight from your browser. Open Site Explorer is great for looking for linking opportunities.
Read the original on Software Advice ↗Domain AuthorityMozBar
SM
SNR. MEDIA ANALYST L1
SNR. MEDIA ANALYST L1, 1B-10B USD revenue · 2022-04-21
Gartner Peer Insights ★★★★★MOZ review
Moz itself a complete tool all in one tool for SEO of website, there amazing feature for website audit, rank tracking & backlink analysis helps us a lot to analysis our website growth & improvement. In agency we are using MOZ API to integrated in our website which help us to identify all issue in website
Read the original on Gartner Peer Insights ↗Rank trackingBacklinksSite audit
PB
Purnima B.
Digital Marketing Specialist, Small-Business · 2023-12-07
G2 Rated 4.5/5A tool with variety of features!!
What they like: I really like the features of this tool as an agency we have to generate detailed reports that describe the overall performance of the SEO and it helps us and also clients to make data driven decisions from this report. What they dislike: I don't like the cost of this tool. In the market, few competitors of this tool are cheaper than this tool.
Read the original on G2 ↗ReportingPricing
JB
Jim B.
Founder, CEO (Consultant), Small-Business · 2024-05-21
G2 ★★★★★Been using Moz Pro for years...
What they like: I've been using it for years...it is very helpful for identifying the key metrics that translate to both traffic and engagement with particular audiences. What they dislike: It would be great if Moz Pro maintained historical data to save having to move the data to spreadsheets to track trends over time.
Read the original on G2 ↗VU
Verified User in Commercial Real Estate
Small-Business · 2023-06-08
G2 ★★★★★Been with Moz for 12 years!
What they like: 1 - The on page grader 2 - Link explorer 3 - Keyword explorer What they dislike: Don't really see any downsides. Back when Rand Fishkin ran the show I recommended a sitewide keyword density tool [Google used to have one]. He said great idea, then he was gone
Read the original on G2 ↗Keyword researchBacklinks
VR
Verified Reviewer
Import Manager, 5,001-10,000 employees · 2019-01-12
Capterra ★★★★★Top SEO tool
Pros: Moz is a near-perfect solution for both SEO experts and "casual". It provides you with a detailed look at the keywords used on any site page as well as the overall site's performance in different categories. Also, Moz community is just a great source of the SEO-related articles and guide - definitely check it out! Cons: Moz is a paid only service. I have little issue with that, but a free plan with only the basic functionality (akin to SimilarWeb) would be a nice option.
Read the original on Capterra ↗MM
Michael M.
President, 1-10 employees · 2017-09-13
Capterra ★★★★★MOZ Pro has it all - rankings, audits and more.
Pros: I can't believe how sophisticated the product is, including all levels of technical analysis and competitor data. Cons: I'm a little surprised the inbound link data sometimes seems limited (like the number of results). But I get enough data to get what I need.
Read the original on Capterra ↗Rank trackingSite audit
MM
Michael Murray
1-10 employees · 2017-09-13
Software Advice ★★★★★MOZ Pro has it all - rankings, audits and more.
Pros: I can't believe how sophisticated the product is, including all levels of technical analysis and competitor data. Cons: I'm a little surprised the inbound link data sometimes seems limited (like the number of results). But I get enough data to get what I need.
Read the original on Software Advice ↗Rank trackingSite audit
MI
Maryna Iryniuk
5,001-10,000 employees · 2019-01-12
Software Advice ★★★★★Top SEO tool
Pros: Moz is a near-perfect solution for both SEO experts and "casual". It provides you with a detailed look at the keywords used on any site page as well as the overall site's performance in different categories. Also, Moz community is just a great source of the SEO-related articles and guide - definitely check it out! Cons: Moz is a paid only service. I have little issue with that, but a free plan with only the basic functionality (akin to SimilarWeb) would be a nice option.
Read the original on Software Advice ↗VU
Verified User in Retail
Small-Business · 2025-08-11
G2 Rated 4.5/5Great tool with a lot of nice features
What they like: Keyword rankings in the campaigns. Visually I like the way it lays them out and the information provided. What they dislike: The learning curve to understanding it. Lack of onboarding.
Read the original on G2 ↗Rank tracking
CM
Charlie M.
Marketing Generalist, Mid-Market · 2020-10-20
G2 ★★★★★Used it as a Digital Marketing Manager at BIOTRONIK
What they like: Tool for intuitive and easy to use. You don't really have to have any formal SEO/SEM experience to use it effectively. What they dislike: Nothing really. It's a great tool and I would recommend it to anyone in Marketing/Management.
Read the original on G2 ↗Ease of use
IB
Ivan B.
Chief Executive Officer · 2018-11-16
G2 (Moz Local) ★★★★★Improvements in local SEO indicators
What they like: The possibility of validating your location on Google Maps from Google My Business. What they dislike: The number of errors it generates for some locations. Many times we try to use the tool and it does not allow us to conduct searches for some locations.
Read the original on G2 (Moz Local) ↗TN
Terrence Nuss
GE · 2023-05-30
Trustpilot ★★★★★Excellent Customer Service
I wasn't aware that once the free trial ended, my card would be charged the monthly subscription amount. I was quite surprised when I saw the charge pop up on my phone. I emailed MOZ support and quickly received an email back asking to confirm my details. I was then issued a full refund plus a $50 credit for when I return. They definitely won an eventual customer.
Read the original on Trustpilot ↗SupportBilling
WA
Wasim A.
Director, 11-50 employees · 2022-10-05
Capterra ★★★★★My experience with Moz Pro
Pros: I likes moz link explore option as it gives me overall value of domain and shows us the quality of backlinks with the help of spam score metrics Cons: Moz bot is not much good to do competetive analysis as it database is not much strong.
Read the original on Capterra ↗BacklinksDomain Authority
WA
Wasim Akhtar
11-50 employees · 2022-10-05
Software Advice ★★★★★My experience with Moz Pro
Pros: I likes moz link explore option as it gives me overall value of domain and shows us the quality of backlinks with the help of spam score metrics Cons: Moz bot is not much good to do competetive analysis as it database is not much strong.
Read the original on Software Advice ↗BacklinksDomain Authority
AU
Alexandra U.
Marketing Specialist, Small-Business · 2025-08-12
G2 ★★★★★Great services and even greater team!
What they like: Moz is really useful, mostly if you are a beginner. You understand metrics almost instantly, especially because every section is really well structured and well optimized. What they dislike: I didn't find any. I think it is a really useful software and I will recommend it every time.
Read the original on G2 ↗BJ
Brian J.
Director of Operations, Small-Business · 2024-09-16
G2 Rated 4.5/5Great SEO tool
What they like: Pretty easy to navigate the site and read the results. What they dislike: The page crawls take longer to update data you've corrected, which makes it look like the issue/error wasn't corrected.
Read the original on G2 ↗Site auditEase of use
MF
Michael F.
Small-Business · 2024-05-15
G2 ★★★★★Been using MOZ with clients for many years
What they like: MozPro is accessible and easy to use to provide value for clients. What they dislike: MozPro could have more customizable features and better integrations with goal oriented marketing.
Read the original on G2 ↗Ease of use
ES
Everett S.
SEO Consultant, Small-Business · 2014-12-15
G2 ★★★★★Moz Pro FTW!
What they like: I like the OSE index the best because very few other tools out there have their own data like this. Instead of relying on Google SERP scraping or other APIs, Open Site Explorer actually goes out and indexes its own pages, which allows Moz to use proprietary metrics like MozRank. What they dislike: For some reason my Mozbar won't keep me logged-in.
Read the original on G2 ↗MozBar
VU
Verified User in Marketing and Advertising
Small-Business · 2017-07-31
G2 ★★★★★Moz Pro — great resource for keyword tracking and research!
What they like: You can track campaigns over time to see how different keywords have been performing, as well as the overall site. What they dislike: You can only upload a certain number of keywords without having to pay for additional use.
Read the original on G2 ↗I
IZZI/AMANDA
CA · 2025-03-19
Trustpilot ★★★★★Great customer service
Quick customer service, and accomplishment of refund request after I forgot to cancel due to personal circumstances. I requested the refund within the first 24 hours of being debited. MOZ was kind enough to follow through.
Read the original on Trustpilot ↗SupportBilling
DS
Davu S.
Associate Manager, Mid-Market · 2022-03-13
G2 ★★★★★Best SEO back links tool to check competitors website.
What they like: One of the best seo backlinks checker to check competitors backlinks and this helps us to build our website in ranking SERP. What they dislike: Pricing is bit high, better to reduce the coatings to reach many people.
Read the original on G2 ↗BacklinksPricing
VU
Verified User in Internet
2018-04-24
G2 (Moz Local) Rated 4.5/5Helpful & Easy to Use
What they like: With tools like Open Site Explorer and Keyword Explorer finding areas of opportunities come easy. What they dislike: Currently, have no issues with the platform
Read the original on G2 (Moz Local) ↗Keyword researchEase of use
VU
Verified User in Marketing and Advertising
2018-07-25
G2 (Moz Local) ★★★★★Necessary Marketing
What they like: Moz is a superior product in that I use it everyday for work. It makes your job so much easier and it’s like having a personal SEO assistant. What they dislike: There are a few keyword tracking items that can be improved upon.
Read the original on G2 (Moz Local) ↗NM
Nick M.
Manager, Insights & Actions, Enterprise · 2014-03-21
G2 Rated 4.5/5Great set of tools to get quick, actionable insights.
What they like: Moz gives you the data you need you need to make decisions quickly and in digestible ways that allow you to express your reasoning quickly and clearly. What they dislike: While it is great to have so many tools in one location, sometimes it becomes cumbersome to run through each tool one by one.
Read the original on G2 ↗SF
Sarah F.
Small-Business (50 or fewer emp.) · 2018-02-05
G2 (Moz Local) ★★★★★One View for all Citation and Directory Needs
What they like: I have our Moz Listing bookmarked on my toolbar so I can check's our directory listings at all times. I can see if anything needs to be updated manually while Moz updates our information automatically when it see something wrong. What they dislike: I do wish the integration between MozLocal and MozPro were more seamless.
Read the original on G2 (Moz Local) ↗Local listingsMozBar
ML
Mary L.
Marketing Consultant · 2018-04-20
Capterra ★★★★★Best SEO tool on the market
Pros: Moz has been our go to SEO tool for over 5 years. We use the Link Explorer, Keyword Explorer, Open Site Explorer daily.
Read the original on Capterra ↗Keyword researchBacklinks
VR
Verified Reviewer
Owner/Founder · 2018-03-05
Capterra ★★★★★I use Moz Pro on a daily basis and their tools are second-to-none.
Pros: It does a lot of the hard work for me. Plus, it puts me a step ahead of my competitors. Whatever information you are looking for Moz will certainly have the tools to provide it. Cons: Sometimes it can be hard to boil the bevy of numbers down to something you can use. But once you get a hang of it, it can be your most powerful tool.
Read the original on Capterra ↗CP
Christopher Pisar
2018-03-05
Software Advice ★★★★★I use Moz Pro on a daily basis and their tools are second-to-none.
Pros: It does a lot of the hard work for me. Plus, it puts me a step ahead of my competitors. Whatever information you are looking for Moz will certainly have the tools to provide it. Cons: Sometimes it can be hard to boil the bevy of numbers down to something you can use. But once you get a hang of it, it can be your most powerful tool.
Read the original on Software Advice ↗★★★★★Best SEO tool on the market
Pros: Moz has been our go to SEO tool for over 5 years. We use the Link Explorer, Keyword Explorer, Open Site Explorer daily.
Read the original on Software Advice ↗Keyword researchBacklinks
DG
david gilbert
US · 2024-08-27
Trustpilot ★★★★★Clean, Clear, and Simple
The Moz SEO Essentials course is an excellent resource for anyone looking to build a strong foundation in SEO. The lessons are comprehensive, easy to follow, and packed with practical tips that are immediately applicable. I highly recommend this course to anyone wanting to improve their website's search engine performance.
Read the original on Trustpilot ↗Learning
★★★★★Moz is honest and forthcomming!
I hadn't realized that I still had a subscription with moz and they took out the $179. Even though it was only a few days into the month, I contacted customer service and they immediatly refunded my money to my account and it was there the next day. I am glad because I really needed that money. The service looks like a good service, I am just not ready for it yet. thanks Moz for being honest and forthcomming!
Read the original on Trustpilot ↗SupportBilling
★★★★★Best support team I've experienced
Awesome experience with the support team. Fast, kind, and efficient, they answered all my questions within 5-10 minutes. Would definitely recommend them to anyone!
Read the original on Trustpilot ↗Support
DM
dav m.
organic marketing expert, Small-Business · 2024-08-20
G2 Rated 4.5/5Data is what drives good websites!!
What they like: I like building campaigns and using the keyword comparisons. I use data from MOZ with all of my clients to build their organic SEO. What they dislike: hmmmm - maybe I can add zip codes ongoing to campaigns instead of having to create new ones
Read the original on G2 ↗TJ
Tyler J.
Director of Technology, Small-Business · 2025-08-11
G2 Rated 4.5/5Moz for small business
What they like: Crawl issues I might not otherwise notice. Being able to compare to competitors. What they dislike: Not sure the accuracy on ranking is always the most accurate.
Read the original on G2 ↗Site audit
SM
Sean M.
Senior Director of Demand, Enterprise · 2014-03-27
G2 ★★★★★Moz took my SEO offering to the next level
What they like: The tools are all useful, but there are a few I rely on consistently. These are the difficulty tool, open site explorer, and the reporting tools are now hard to live without. What they dislike: In the past sometimes tools have run slow, but in the past year that has improved dramatically.
Read the original on G2 ↗Reporting
GS
Geoff S.
President, Small-Business · 2015-11-23
G2 Rated 4.5/5Comprehensive Digital Marketing/SEO Dashboard
What they like: The intuitive interface and layout gives us a snapshot of all our KPI's along with trend analysis and performance over time which reduces our reporting time and expense. What they dislike: Ability to export and manipulate certain reports
Read the original on G2 ↗ReportingEase of use
TL
Troy L.
Content Strategist, Freelance Writer, Editor, Author, Blogger, Small-Business · 2017-01-27
G2 Rated 4.5/5Great Software, Now That They Refucus on Search
What they like: Easy to use, tons of information at my fingertips. Great UX,. and tons of free information. What they dislike: Until recently, the MOZ bar extension for Google Chrome was hit or miss, and often did not work at all. This has been stabilized recently, but was a real problem for a long time.
Read the original on G2 ↗MozBarEase of use
VU
Verified User in Marketing and Advertising
2018-04-24
G2 (Moz Local) ★★★★★Moz Local
What they like: I like that it is one centralized location to submit your business information and it automatically syncs with other major platforms such as google or bing. Good customer service. What they dislike: The interface is slightly complicated, would probably need a rep to walk you through the first use. But ease of use over time is better and better.
Read the original on G2 (Moz Local) ↗Local listingsEase of useSupport
MW
Michael W.
Ecommerce Manager, 51-200 employees · 2018-09-20
Capterra ★★★★★It's OK
Pros: We felt like the software was great when we first started our SEO journey. There are now better tools available on the market but this was great to get the basics done. Cons: Reports could contain more details, lack of suggested ideas etc.
Read the original on Capterra ↗Reporting
MW
Michael West
51-200 employees · 2018-09-20
Software Advice ★★★★★It's OK
Pros: We felt like the software was great when we first started our SEO journey. There are now better tools available on the market but this was great to get the basics done. Cons: Reports could contain more details, lack of suggested ideas etc.
Read the original on Software Advice ↗Reporting
DS
DARSHAN S.
Associate, Mid-Market · 2022-02-06
G2 ★★★★★Best tool for creating SEO reports
What they like: Moz pro has very user friendly interface. Also, we can download reports for CEO-LEVEL. Moz also provides educational content for its user that helps them device proper strategy. What they dislike: Moz pro is expensive as compared to other SEO tools. This needs to be worked upon else users will need to migrate.
Read the original on G2 ↗ReportingEase of usePricing
WZ
Wangnin Z.
Digital expert · 2022-11-02
Capterra (Moz Local) ★★★★★Moz local reveiw
Pros: It is a software that helps a lot in the process of keyword research. With useful notifications, it is easy to set up projects. Cons: For me, the only problem is the registration process, which is not very easy to understand.
Read the original on Capterra (Moz Local) ↗Keyword researchLocal listings
BL
Brian Lollie
US · 2023-03-29
Trustpilot ★★★★★Eli Myers and the Moz Team
Eli Myers and the Moz Team was very helpful when dealing with their Senior Customer Support Engineer I love this Company Software, Knowledge and Platform I think these guys are the front runner in regards to local search directories.
Read the original on Trustpilot ↗Local listingsSupport
DL
Deena L.
Sales And Marketing Specialist, Enterprise · 2019-03-20
G2 ★★★★★Advanced SEO tool
What they like: Extremely great SEO device for connection investigating, checking backlinks of your rival destinations and watchword examination. The new included highlights of Moz professional, for example, on-request creep and one-page grader are likewise stunning. It helps in breaking down your site issues and comprehend it for better positioning. Besides, we can likewise check for our rivals backlinks and subsequently improve our SEO methodology. What they dislike: What I don't care for is that occasionally it doesn't give the inquiry volume of watchwords. What's more, it has a farthest point of URL creeping that ought to be reached out as indicated by its expense (as the apparatus is somewhat exorbitant).
Read the original on G2 ↗Backlinks
JW
Joe W.
Production Manager · 2024-04-09
Capterra (Moz Local) ★★★★★Give Moz Local A Try
Pros: I love how much time I save by using this instead of trying to work on these business listings manually! Cons: The only con I have is that the cost is pretty high. But still better than the cost of doing the work yourself.
Read the original on Capterra (Moz Local) ↗Local listingsPricing
SR
Sandeep R.
Front Desk · 2019-05-25
G2 (Moz Local) Rated 4.5/5Best tool for local business
What they like: It is the best tool to navigate your local business and easy to manage. It helps to save your lot of time to keep your business information. What they dislike: I got everything that I want to use this tool for my business work. So, I don't see any fault in this tool.
Read the original on G2 (Moz Local) ↗SJ
Sundas Jamal
PK · 2021-11-17
Trustpilot ★★★★★I have subscribed to the Moz pro plan…
I have subscribed to the Moz pro plan mistakenly and I forgot to unsubscribe it. After that Moz pro deducts the amount from my account. Then I put a request to Moz help support and they are very cooperative and refund my all amount in only 5 days. Thank you for this support.
Read the original on Trustpilot ↗SupportBilling
BM
Brian M.
SEO Team Lead · 2018-04-30
G2 (Moz Local) Rated 4.5/5Good local resources and seems to be up to date will all algo changes
What they like: I like the program. I use Moz other site of products like follower wonk and this feels very familiar to use after two minutes. Everything is there I would expect to be for local serps and best practices for SEO are easy to check off with this tool What they dislike: Could be a bit more flexible with the payment options
Read the original on G2 (Moz Local) ↗VU
Verified User in Marketing and Advertising
Small-Business · 2024-05-17
G2 ★★★★★Greet tools
What they like: Like the keyword rankings, keyword research and snippets. What they dislike: Nothing, I like all the tools. I use most of the tools.
Read the original on G2 ↗Keyword researchRank tracking
★★★★★I used the free trial then realized I…
I used the free trial then realized I didn’t need the service. I forgot to cancel the trial and got pushed into a paid subscription. I reached out to the MOZ team and they were very responsive, very understanding and refunded me promptly which (unfortunately) in this day and age doesn’t always happen. Great look for the MOZ team, they do absolutely care about their customers.
Read the original on Trustpilot ↗Billing
JB
James B.
Sr Mgr Web Operations, Enterprise · 2023-12-05
G2 Rated 4.5/5I have been using Moz for years on and off. It has always been helpful in creating a better website
What they like: Recommendations and constant scanning with updates about new and resolved issues. What they dislike: A lot of information to sift through but this is more of the time available to dive into the tool.
Read the original on G2 ↗ZD
Zach D.
Accounts Director · 2020-11-05
G2 (Moz Local) ★★★★★Top Local SEO Tool in the Industry
What they like: I love how easy it is to manage our NAP listings What they dislike: I wish the delay wasn't so long. I wish the changes we make were instant.
Read the original on G2 (Moz Local) ↗Local listings
EH
Ethan H.
Content Creator · 2017-08-10
Capterra ★★★★★Great for finding how you rank
Pros: I love how you can easily see and compare your site to competitive keywords. In a competitive field with a lot of different competition, MOZ allows us to find new competition and scope them out. Cons: I think a lot of the interface is pretty obscure and hard to navigate. I wish there were even more tutorials or even an overall course about how powerful the software is.
Read the original on Capterra ↗Learning
★★★★★Great for finding how you rank
Pros: I love how you can easily see and compare your site to competitive keywords. In a competitive field with a lot of different competition, MOZ allows us to find new competition and scope them out. Cons: I think a lot of the interface is pretty obscure and hard to navigate. I wish there were even more tutorials or even an overall course about how powerful the software is.
Read the original on Software Advice ↗Learning
LC
Laurence C.
Digital Marketing Manager · 2017-08-02
G2 (Moz Local) ★★★★★Essential marketeers of any level
What they like: It allows me to get a non-biased view on the Drum website and its performance in terms of how Google views it. What they dislike: The free version is restrictive, but you can't complain about anything that is free. The paid model is most probably too expensive.
Read the original on G2 (Moz Local) ↗Pricing
JL
James L.
Lead Analyst · 2017-12-14
G2 (Moz Local) Rated 4.5/5Huge Time Saver, Delivers on its Promise
What they like: One-stop shop to submit a local organization to all search engines. Saved me hours of time. What they dislike: Has been a bit buggy historically. Some search engines have info fields that others do not, and Moz Local wouldn't always fill in the unique fields.
Read the original on G2 (Moz Local) ↗Local listings
TO
Troy O.
Marketing, 51-200 employees · 2019-02-01
Capterra ★★★★★The industry standard
Very positive. Highly recommended for an advanced tool. Pros: I have watched Moz evolve over the years, and they continue to put out a great product with great supporting content. Cons: The industry can be shady, and it's not always clear who to trust. So you can't simply take Moz's word for it.
Read the original on Capterra ↗TO
Troy Olson
51-200 employees · 2019-02-01
Software Advice ★★★★★The industry standard
Very positive. Highly recommended for an advanced tool. Pros: I have watched Moz evolve over the years, and they continue to put out a great product with great supporting content. Cons: The industry can be shady, and it's not always clear who to trust. So you can't simply take Moz's word for it.
Read the original on Software Advice ↗★★★★★Great web-based tool to manage your website's SEO quality along with that of your competition's.
Pros: Ease of use. Interface is intuitive. Nice to get the recommendation opportunities for improvements. Cons: It's a little pricey. I wish the data was updated more frequently. It would be nice to easily add more competitors to track.
Read the original on Capterra ↗Ease of usePricing
★★★★★Great web-based tool to manage your website's SEO quality along with that of your competition's.
Pros: Ease of use. Interface is intuitive. Nice to get the recommendation opportunities for improvements. Cons: It's a little pricey. I wish the data was updated more frequently. It would be nice to easily add more competitors to track.
Read the original on Software Advice ↗Ease of usePricing
SM
Sandeep Mahapatra
IN · 2022-08-08
Trustpilot ★★★★★When it comes to SEO related stuffs…
When it comes to SEO related stuffs like site audits, crawling reports etc., MOZ is simply the best. The various metrics given in the analysis are very meaningful and genuine. The various tools provided like that if the Moz Toolbar, are like a boon to the SEO people.
Read the original on Trustpilot ↗Site auditMozBarReporting
TH
Travis Henry
US · 2021-05-18
Trustpilot ★★★★★Customer support is still alive!
I needed customer support and a real human being took the time to investigate my issue a d get back with a solution very quickly. As a paying client, I appreciate that very much. Too often these days support is automated and impossible to navigate. I’ll stick with Moz.
Read the original on Trustpilot ↗Support
SC
Sam C.
Director · 2023-02-17
Capterra (Moz Local) ★★★★★Good local directory feature
Pros: Used Moz Local to add citations to local directories. One off price as opposed to other monthly alternatives Cons: Can only be used for locations with physical addresses, not online businesses
Read the original on Capterra (Moz Local) ↗Local listingsPricing
ES
Elizabeth S.
IT and Marketing Manager, Mid-Market · 2025-08-07
G2 Rated 4.5/5SEO for Manufacturing
What they like: Being able to plan webpages with the aid of the keyword research tool. What they dislike: Most “flags” are tuned to common consumer-site issues (excessive ads, thin content), not niche manufacturing or dealer networks.
Read the original on G2 ↗Keyword research
SS
Stacey S.
Director of Brand Activation, Small-Business · 2023-12-05
G2 ★★★★★Helpful SEO Resource
What they like: As an agency, I'm able to easily adjust the pricing depending on how many clients I have signed up for SEO services at any time. What they dislike: I do wish it was more direct as to what updates I needed to do and in what order.
Read the original on G2 ↗Pricing
VU
Verified User in Legal Services
Enterprise · 2018-04-17
G2 ★★★★★Great Industry Updates and easy to use tools
What they like: I like that Moz continues to educate its users on the always changing SEO practices. What they dislike: The analytical reporting can be improved.
Read the original on G2 ↗ReportingEase of use
PK
Patricia K.
Mid-Market (51-1000 emp.) · 2018-04-24
G2 (Moz Local) Rated 4.5/5Moz Local Makes SEO for Your Business Easy
What they like: Simple program that even beginners could figure out with ease. What they dislike: Moz Local can get expensive, depending on what your needs are.
Read the original on G2 (Moz Local) ↗Local listingsPricing
MP
Marisol P.
Director Of Sales Marketing, Small-Business · 2025-08-12
G2 ★★★★★Way better than any other platform hands down
What they like: It is easier to use than Semrush and the site has training webinars. What they dislike: nothing as of yet, but I will let you. know if I do.
Read the original on G2 ↗Learning
VU
Verified User in Hospitality
Enterprise · 2019-04-02
G2 ★★★★★Insightful tool for UNAP quality
What they like: The link explorer and listing audit tool What they dislike: Greater insight into audit results - what does each section actually mean? What is an optimal score?
Read the original on G2 ↗BacklinksSite auditLocal listings
VU
Verified User in Hospitality
2019-04-02
G2 (Moz Local) ★★★★★Perfect for auditing UNAP
What they like: I like how easily I can review not only my own business listing but also other business’ listings to use as a benchmark or to assess potential partnerships. What they dislike: Besides the business listing audit tool, I find the software limited for other functionalities.
Read the original on G2 (Moz Local) ↗Site auditLocal listings
AA
Abdul Ahad Khan
MozBar user · 2024-10-28
Chrome Web Store ★★★★★There are a lot of reviews about the new update, but I assume those are mostly from longtime Moz Bar users. As a newbie, the recent update was a bit of a headache—it wasn’t showing domain analysis and other features. 😓 But I’m glad you guys fixed it with this update! 👍 There might be an increase in strictness, but at least we can access Moz properly now. 😊
Read the original on Chrome Web Store ↗MozBar
SS
Shivam S.
Digital Marketing Executive, Mid-Market · 2023-09-17
G2 ★★★★★Competitor Analysis Made Easy
What they like: Checking PA, DA, spam score, backlinks of competitors and keyword research. What they dislike: In some cases, it is quite slow which needs to be improved.
Read the original on G2 ↗Keyword researchBacklinksDomain Authority
VR
Verified Reviewer
Director of Content, 11-50 employees · 2018-06-10
Capterra ★★★★★Great SEO Monitoring Tool
Pros: - Includes full stack of features you need in an SEO tool - Pricing is fair for everything that you get - Can track multiple websites Cons: - Reporting can be improved, you can only export CSV files and then make charts to represent the data you have pulled.
Read the original on Capterra ↗ReportingPricing
DT
Danica Trapara
11-50 employees · 2018-06-10
Software Advice ★★★★★Great SEO Monitoring Tool
Pros: - Includes full stack of features you need in an SEO tool - Pricing is fair for everything that you get - Can track multiple websites Cons: - Reporting can be improved, you can only export CSV files and then make charts to represent the data you have pulled.
Read the original on Software Advice ↗ReportingPricing
SS
Sharjeel S.
Marketing Consultant, Mid-Market · 2021-11-19
G2 ★★★★★Great tool for advanced SEO experts
What they like: Ease of use and keyword analysis is pretty good. The overall link building and analysis tool is also decent What they dislike: Nothing that I have come across to dislike about Moz Pro. The pricing can be a bit lower.
Read the original on G2 ↗BacklinksEase of usePricing
CR
Cory R.
Digital Content Manager · 2017-07-26
Capterra ★★★★★The best overall SEO platform
Pros: This platform is, for me, the Cadillac of SEO platforms. Moz has so many great tools within the Moz Pro suite. Cons: The price is pretty steep and while it can be worth it, it's difficult to justify the price for certain people.
Read the original on Capterra ↗Pricing
★★★★★The best overall SEO platform
Pros: This platform is, for me, the Cadillac of SEO platforms. Moz has so many great tools within the Moz Pro suite. Cons: The price is pretty steep and while it can be worth it, it's difficult to justify the price for certain people.
Read the original on Software Advice ↗Pricing
VU
Verified User in Education Management
Small-Business · 2019-01-17
G2 ★★★★★My Favorite SEO Software for Content
What they like: Moz is extremely easy to use, provides great data, and has tons of useful features. I also like how many seats are available with a standard membership. What they dislike: I wish the technical SEO evaluations were more robust.
Read the original on G2 ↗Site auditEase of use
VU
Verified User in Automotive
Small-Business · 2018-12-26
G2 Rated 4.5/5Mom Pro Review
What they like: The quick site audit capability, Moz Pro site bar and suggestions for page optimizations. What they dislike: Sometimes when there is a technical glitch.
Read the original on G2 ↗Site audit
AS
ankita s.
Social Media Specialist, Small-Business · 2019-01-06
G2 ★★★★★Moz is great SEO tool
What they like: I am using this to measure my backlink and on page site SEO. And this tool has proved very useful as using this tool I have really improved the SEO of my website. Moreover, this tool has helped me to perform SEO audit on my website and improved on page & off page SEO efforts What they dislike: This tool has really helped me and as of now I did not find any problems with this tool
Read the original on G2 ↗BacklinksSite audit
SR
Snow R.
Marketing, Small-Business · 2024-08-26
G2 ★★★★★MOZ is critical for tracking and getting ahead of competition
What they like: Easy UI in the software, tons of usable data What they dislike: Expensive (but worth it) and part of our yearly budget
Read the original on G2 ↗Pricing
VU
Verified User in Construction
Mid-Market · 2023-12-12
G2 ★★★★★Moz has changed the SEO game for our company.
What they like: The best part about Moz is its easy-to-use interface. The first time I jumped into Moz it was easy to navigate and learn. As someone who was new to the SEO game, I was able to catch on quickly. I liked using Moz so much at my previous company that I implemented it at my new one. What they dislike: I cannot think of anything I dislike about Moz.
Read the original on G2 ↗Ease of use
VU
Verified User in Marketing and Advertising
Small-Business · 2019-03-01
G2 ★★★★★Great Original SEO tool
What they like: Easy to use interface, good keyword research. What they dislike: Link index and other features are not keeping up with the market.
Read the original on G2 ↗Keyword researchEase of use
RC
Rolly C.
Digital Marketing Specialist, 5,001-10,000 employees · 2019-06-26
Capterra ★★★★★Excellent Suite for SEO Audit
Moz is a great tool with wonderful support, easy to use and has a lot of functions. I love it. Pros: The categorization of SEO issues for SEO Technical Audit is the Best. Cons: I can't extract Open Graph tags per pages.
Read the original on Capterra ↗Site auditEase of useSupport
RC
Rolly Chin
5,001-10,000 employees · 2019-06-26
Software Advice ★★★★★Excellent Suite for SEO Audit
Moz is a great tool with wonderful support, easy to use and has a lot of functions. I love it. Pros: The categorization of SEO issues for SEO Technical Audit is the Best. Cons: I can't extract Open Graph tags per pages.
Read the original on Software Advice ↗Site auditEase of useSupport
JP
Jerime Pinkerton
US · 2025-08-07
Trustpilot ★★★★★save time and improve our service to our clients.
So far I find the information to be top notch and very relevant to our business to save time and improve our service to our clients.
Read the original on Trustpilot ↗KG
Kevin G.
Senior Web Analyst, Mid-Market · 2018-04-20
G2 Rated 4.5/5Easy to get great insights
What they like: The interface is intuitive and the data available allows for actionable insights. What they dislike: Would like to be able to better customize some of the reporting but the out of the box functionality is good as is.
Read the original on G2 ↗ReportingEase of use
PV
Peter V.
Managing Director · 2020-02-23
G2 (Moz Local) Rated 4.5/5Great Local Search and Brand Marketing Tool
What they like: Handy way of managing and monitoring local listings What they dislike: Sometimes difficult to deal with various issues
Read the original on G2 (Moz Local) ↗Local listings
VR
Verified Reviewer
Digital Marketing Associate, 51-200 employees · 2019-08-02
Capterra ★★★★★Great Tool for a Birdseye View of SEO
Pros: Easy to use and easy to understand. Great onboarding experience. Cons: The analytics tools in Moz aren't robust enough to use on their own. Moz is a good tool, but the technical components especially aren't robust enough.
Read the original on Capterra ↗Ease of use
VU
Verified User in Marketing and Advertising
Small-Business · 2025-08-07
G2 ★★★★★Excellent, great software
What they like: Easy to use interface, data is spot on. Customer support has been great too. What they dislike: Nothing at all, it works well and is priced well
Read the original on G2 ↗Ease of useSupportPricing
MV
Mary V.
Small-Business · 2018-08-01
G2 ★★★★★Great for organizing keyword research
What they like: Moz is a great tool for tagging keywords by topic and sales funnel and then monitoring them. What they dislike: Moz still lacks a lot of reports that would be useful/time efficient to have automatically generated.
Read the original on G2 ↗Keyword researchReporting
PS
Parminder S.
Search Engine Optimization Executive, Mid-Market · 2023-09-21
G2 Rated 4.5/5Analyze Quality Competitor Backlinks
What they like: Moz Pro provide important SEO metrics of a website like DA, PA, spam score that help me to filter quality backlinks of my competitors. What they dislike: Moz Pro is easy to implement and doesn't have downfalls.
Read the original on G2 ↗BacklinksDomain Authority
VR
Verified Reviewer
Managing Director, 1-10 employees · 2018-12-10
Capterra ★★★★★Amazing software for SEO lovers
Great experience with a market leading piece of software. Pros: It has market leading tools and functionality which allow you to leave no stone unturned in your quest for seo domination. Cons: The free plan is not generous enough, a few searches a month is not enough. Also the software is expensive & can be overwhelming at first.
Read the original on Capterra ↗Pricing
MF
Max Feller
1-10 employees · 2018-12-10
Software Advice ★★★★★Amazing software for SEO lovers
Great experience with a market leading piece of software. Pros: It has market leading tools and functionality which allow you to leave no stone unturned in your quest for seo domination. Cons: The free plan is not generous enough, a few searches a month is not enough. Also the software is expensive & can be overwhelming at first.
Read the original on Software Advice ↗Pricing
WD
Wayne D.
Founder & Chief Growth Badass, Small-Business · 2024-08-20
G2 ★★★★★Great Service! Have used Moz for Years...
What they like: Moz is a great tool for being able to QUICKLY get a thorough overview of a website's backlink profile and health - and, you can dive deeper as you wish!<br><br>There customer support is also GREAT - always happy to help and resolve queries. What they dislike: Nothing really! They provide a solid tool that works well!
Read the original on G2 ↗BacklinksSupport
SD
Sakshi D.
Digital Marketing Executive, Mid-Market · 2023-11-28
G2 ★★★★★Pro For A Reason
What they like: For checking the spam score, page authority and a deep analysis of the website. It helps me in doing the SEO of the website. What they dislike: I don't have anything to dislike in this software.
Read the original on G2 ↗Domain Authority
BK
Bharat K.
Digital Marketing Executive, Mid-Market · 2022-05-30
G2 Rated 4.5/5One of the best in class all in one SEO tool
What they like: I like the functionality of page optimization, Rank checker, On demand Crawling, and link finding features and also its user experience. What they dislike: there is nothing much dislike about it but in between when we use through web browser it has connectivity issue in some cases
Read the original on G2 ↗Site audit
VU
Verified User in Higher Education
2018-04-24
G2 (Moz Local) Rated 4.5/5MOZ Local
What they like: I like that Moz keeps my local marketing needs organized, in one place. What they dislike: There is not anything I dislike about Moz Local. This product is what I'd come to expect from the entire Moz suite.
Read the original on G2 (Moz Local) ↗Local listings
MF
Michael F.
Founder & CEO, Small-Business · 2023-12-05
G2 ★★★★★Best SEO Software Available
What they like: Beautiful and easy-to-understand reports. What they dislike: Keyword research is difficult with the current system.
Read the original on G2 ↗Keyword researchReporting
JL
Jenn L.
Digital Marketing Specialist and Consultant, Small-Business · 2017-11-27
G2 ★★★★★Great way to see SEO details
What they like: I enjoy the level of detail for webpages at the very detailed level. It allows me to pinpoint what is hindering my SEO. What they dislike: There is a learning curve to the software itself and without having the coding knowledge, I'm not sure how to get the service to crawl every page of a site, it has just been crawling a main page while omitting many other pages.
Read the original on G2 ↗Site audit
MP
Menachem P.
CEO / Founder, 1-10 employees · 2019-02-12
Capterra ★★★★★great for tracking serps
Pros: Great dashboard for understanding all my clients' ranking at a glance Cons: too expensive, but still worth the price.
Read the original on Capterra ↗Pricing
CB
Carley B.
Self-employed · 2016-12-15
Capterra ★★★★★5 stars for Moz Pro!!!
A staple for any digital marketer. Highly recommend. What I like most is the search engine keyword rankings tool.
Read the original on Capterra ↗Rank tracking
AC
Abdullah C.
SEO Specialist · 2022-10-05
Capterra (Moz Local) ★★★★★Restaurant manager review
Pros: The amount of directories for UK locations is very good. Cons: Everything is good so far, only the directories take too much time update information but i understand each one has different way and time to organize information.
Read the original on Capterra (Moz Local) ↗Local listings
MP
Menachem Pritzker
1-10 employees · 2019-02-12
Software Advice ★★★★★great for tracking serps
Pros: Great dashboard for understanding all my clients' ranking at a glance Cons: too expensive, but still worth the price.
Read the original on Software Advice ↗Pricing
CB
Carley Bakker
Self-employed · 2016-12-15
Software Advice ★★★★★5 stars for Moz Pro!!!
A staple for any digital marketer. Highly recommend. What I like most is the search engine keyword rankings tool.
Read the original on Software Advice ↗Rank tracking
FF
Flat Fee TV
US · 2022-06-22
Trustpilot ★★★★★The most relevant analytics for your…
The most relevant analytics for your website. Fix your problems and improve SEO with easy to follow instruction.
Read the original on Trustpilot ↗SS
sheron s.
IT System Admin, Mid-Market · 2025-08-07
G2 Rated 4.5/5Great Tool and with good support Team
What they like: Lots of features. One of the best in class What they dislike: complex interface Cost is high Need training
Read the original on G2 ↗LearningSupportPricing
KS
Kelley S.
Founder & CEO, Small-Business · 2014-03-27
G2 Rated 4.5/5MOZ for SEO Off-page competitive analysis
What they like: Moz is an easy to use tool that provides specific results for site links. What they dislike: It would be great to see more graphical and historical data for further analysis.
Read the original on G2 ↗Ease of use
JD
Josias D.
Social media manager, 11-50 employees · 2022-11-23
Capterra ★★★★★Moz
Pros: The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us effective results with an affordable cost Cons: No drawbacks but I think the user interface could be better evolved
Read the original on Capterra ↗Pricing
AM
Allie M.
Global Digital Marketing Manager, 201-500 employees · 2022-05-05
Capterra ★★★★★Outstanding Tool
Pros: It is beyond easy to use! Everyone from a junior analyst to the CMO will be able to understand the platform and navigate. I really appreciate how quickly the data refreshes. I also really appreciate how easy the reporting is to generate and process. Cons: I wish the foreign language options were broader and more robust.
Read the original on Capterra ↗ReportingEase of use
AM
Allie Mills
201-500 employees · 2022-05-05
Software Advice ★★★★★Outstanding Tool
Pros: It is beyond easy to use! Everyone from a junior analyst to the CMO will be able to understand the platform and navigate. I really appreciate how quickly the data refreshes. I also really appreciate how easy the reporting is to generate and process. Cons: I wish the foreign language options were broader and more robust.
Read the original on Software Advice ↗ReportingEase of use
JD
Josias Diendéré
11-50 employees · 2022-11-23
Software Advice ★★★★★Moz
Pros: The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us effective results with an affordable cost Cons: No drawbacks but I think the user interface could be better evolved
Read the original on Software Advice ↗Pricing
VU
Verified User in Manufacturing
Mid-Market · 2024-08-26
G2 ★★★★★Great tool to get a 360 picture of your website
What they like: I love being able to see lots of different metrics in one spot, plus being able to do research on others. What they dislike: I havent really found anything that I have disliked
Read the original on G2 ↗MF
Matthew F.
Director, Small-Business · 2024-08-20
G2 ★★★★★Moz is quite simply part of our marketing work flow, I couldn't succeed without it
What they like: It is simple to use, powerful in features and always improving What they dislike: It is somewhat expensive, but I guess you are getting what you pay for.
Read the original on G2 ↗Pricing
VU
Verified User in Marketing and Advertising
Small-Business · 2023-12-05
G2 Rated 4.5/5I've been using Moz for 12 years for my small digital agency
What they like: It's intuitive and easy to use. I can report on multiple metrics What they dislike: It can sometimes get stuck and you need to refresh.
Read the original on G2 ↗ReportingEase of use
VR
Verified Reviewer
Director of Growth and Development, 11-50 employees · 2018-10-23
Capterra ★★★★★A must for anyone working in SEO
Pros: Moz Pro is a lifesaver when it comes to generating keyword research and building strategies around SEO Cons: Keyword ranking updates every two weeks. Would be nice if it was more frequent.
Read the original on Capterra ↗Keyword research
NS
Nick Schramm
11-50 employees · 2018-10-23
Software Advice ★★★★★A must for anyone working in SEO
Pros: Moz Pro is a lifesaver when it comes to generating keyword research and building strategies around SEO Cons: Keyword ranking updates every two weeks. Would be nice if it was more frequent.
Read the original on Software Advice ↗Keyword research
TH
Tara H.
Mid-Market · 2023-12-13
G2 ★★★★★Love Moz for our SEO needs
What they like: Easy-to-use interface and educational opportunities in Moz Acadamy What they dislike: Easier way to create automated reporting - could be I just need a tour to use it better.
Read the original on G2 ↗Reporting
NC
Nathan C.
Senior Marketing Manager, Demand Generation, Mid-Market · 2016-05-19
G2 ★★★★★The go to product for SEO and Content Research
What they like: I like the ease of use for basic backlink checking. This is, by far, the best thing about this product. What they dislike: Some of the data, like any tool, has gaps and if you take MOZ as the only results you can miss things.
Read the original on G2 ↗BacklinksEase of use
AG
Ashley G.
Head of Marketing: Digital, Research & Analytics and Sponsorship, Mid-Market · 2024-08-21
G2 ★★★★★Fantastic tool, helping you grow your traffic!
What they like: The level of insights given, and a user friendly interface. Hugely helpful for us - we use it every day! What they dislike: Honestly, there's nothing wrong with Moz - it's the perfect platform for us!
Read the original on G2 ↗Ease of use
VU
Verified User in Non-Profit Organization Management
Mid-Market · 2023-12-12
G2 ★★★★★Wide variety of easy to use tools
What they like: I chose Moz Pro for my SEO needs because it offers the most for the best price. What they dislike: I wish that their analytics were more robust.
Read the original on G2 ↗Ease of usePricing
MA
Muhammad Azhar R.
Branding and Communication Executive, Mid-Market · 2023-08-23
G2 Rated 4.5/5I am very satisfied with Moz Pro and my life got much easier by using their products.
What they like: Their Services and attitude towards their customers. What they dislike: Too much marketing emails to the potential clients.
Read the original on G2 ↗VU
Verified User in Marketing and Advertising
Mid-Market · 2022-05-04
G2 Rated 4.5/5Simple To Use
What they like: I like the root domain feature when searching links, the ease of use, and the visual breakdowns of the data/information. What they dislike: There really isn't anything that I don't like.
Read the original on G2 ↗Ease of use
SH
Scott H.
Digital Marketing Director, Mid-Market · 2016-10-21
G2 ★★★★★An SEO Specialist's Best Friend
What they like: Simple to set up and the useful data it aggregates for you. What they dislike: The keyword manager tool can get overwhelming depending on the number of keywords you track.
Read the original on G2 ↗KY
Karim Y.
Digital Marketing Strategist, Small-Business · 2019-08-23
G2 ★★★★★One stop shop for all your SEO needs
What they like: I love the abundance of features that any SEO professional can appreciate. What they dislike: The trackable keyword limit could be higher in the lower price tiers.
Read the original on G2 ↗Pricing
VU
Verified User in Marketing and Advertising
Small-Business · 2018-04-11
G2 ★★★★★Excellent tool for evaluating site performance
What they like: Simple interface. Great customer support. Usable and sharable analytics. What they dislike: Would prefer to be able to view more than just a couple of sites side by side.
Read the original on G2 ↗Support
OT
Oliver T.
Marketing director, 51-200 employees · 2021-09-29
Capterra ★★★★★Essential for website optimization
Mission critical solution Pros: With MOZ we ensure that we stay ahead of our competition in the field of SEO and domain authority Cons: So much functionality that it is sometimes difficult to prioritize
Read the original on Capterra ↗Domain Authority
AR
Alice R.
Growth Strategist, 11-50 employees · 2019-11-26
Capterra ★★★★★Great for SEO planning and strategy
Pros: Easy to use and a huge amount of valuable analysis to play with Cons: Would be great to have some slicker reporting functionalities to report to clients direct from the platform
Read the original on Capterra ↗ReportingEase of use
VR
Verified Reviewer
Receptionist, 201-500 employees · 2018-05-14
Capterra ★★★★★great! great tools for SEO
Pros: Really great tools for SEO, SEO management, SEO training and more! highly recommend webinars from MozPro! Cons: I've had some trouble contacting customer service. Sometimes waiting days in between emails or calls.
Read the original on Capterra ↗LearningSupport
MR
Michelle R.
Marketing, Self-employed · 2017-07-18
Capterra ★★★★★Very helpful
Pros: Moz is a wonderful product that I use for different clients to link build for them with different sites. It is a useful software because they help me understand what sites are stronger SEO wise.
Read the original on Capterra ↗OT
Oliver Talens
51-200 employees · 2021-09-29
Software Advice ★★★★★Essential for website optimization
Mission critical solution Pros: With MOZ we ensure that we stay ahead of our competition in the field of SEO and domain authority Cons: So much functionality that it is sometimes difficult to prioritize
Read the original on Software Advice ↗Domain Authority
CS
Christy Stuller
201-500 employees · 2018-05-14
Software Advice ★★★★★great! great tools for SEO
Pros: Really great tools for SEO, SEO management, SEO training and more! highly recommend webinars from MozPro! Cons: I've had some trouble contacting customer service. Sometimes waiting days in between emails or calls.
Read the original on Software Advice ↗LearningSupport
AR
Alice Robinson
11-50 employees · 2019-11-26
Software Advice ★★★★★Great for SEO planning and strategy
Pros: Easy to use and a huge amount of valuable analysis to play with Cons: Would be great to have some slicker reporting functionalities to report to clients direct from the platform
Read the original on Software Advice ↗ReportingEase of use
MR
Michelle Roddy
Self-employed · 2017-07-18
Software Advice ★★★★★Very helpful
Pros: Moz is a wonderful product that I use for different clients to link build for them with different sites. It is a useful software because they help me understand what sites are stronger SEO wise.
Read the original on Software Advice ↗MR
Mr Rady Elshafey
EG · 2022-01-10
Trustpilot ★★★★★I inadvertently subscribed to moz
I inadvertently subscribed to moz. I asked for canceling my subscription and refunding my money. I did not expect Moz to refund me the subscription particularly after finding out that Moz sent me subscription alert messages before drawing money but to my surprise Moz Help team refunded me my money while still allowing me to enjoy learning SEO course for free as a compliment. I really appreciate Moz's help.
Read the original on Trustpilot ↗LearningSupportBilling
VU
Verified User in Marketing and Advertising
Small-Business · 2019-11-19
G2 ★★★★★Moz Pro
What they like: How easy it is to find, review, and export information. Also how much information is readily available. What they dislike: The site is slightly confusing to navigate when first going to use. Most items are easy to find, but initially it seems a little daunting to find what you need.
Read the original on G2 ↗JC
James C.
Founder · 2018-03-31
Capterra ★★★★★Great for all levels of SEO
Pros: Very easy to use, it's an awesome tool that allows you to take insights based on competitive and marketplace analysis. Cons: It's more of a research tool by design, so insights are only partially given and you'll need a background knowledge or to go through their help docs.
Read the original on Capterra ↗Ease of use
★★★★★Great for all levels of SEO
Pros: Very easy to use, it's an awesome tool that allows you to take insights based on competitive and marketplace analysis. Cons: It's more of a research tool by design, so insights are only partially given and you'll need a background knowledge or to go through their help docs.
Read the original on Software Advice ↗Ease of use
JC
John Crago
AU · 2021-05-25
Trustpilot ★★★★★The MOZ team provide exceptional… Training and Support
The MOZ team provide exceptional in-depth support for their system and its implementaton, as well as detailed insights into all aspects of optimisation to improve search engine rankings.
Read the original on Trustpilot ↗Rank trackingLearningSupport
SC
Skylar C.
Digital Marketing Manager, Mid-Market · 2024-08-20
G2 Rated 4.5/5Website SEO Tracking
What they like: The campaign features and visual data points What they dislike: Sometimes the site is down or loads slow.
Read the original on G2 ↗NS
Nathan S.
Owner, 1-10 employees · 2018-11-20
Capterra ★★★★★I stick with the free tools
Pros: Great stats like DA and PA. The free tools provide a ton of value without a monthly fee. Cons: I think MOX pro is a bit overpriced. I have paid for it a few times but I find that the free tools are good enough for me.
Read the original on Capterra ↗Domain AuthorityPricing
NS
Nathan Shaw
1-10 employees · 2018-11-20
Software Advice ★★★★★I stick with the free tools
Pros: Great stats like DA and PA. The free tools provide a ton of value without a monthly fee. Cons: I think MOX pro is a bit overpriced. I have paid for it a few times but I find that the free tools are good enough for me.
Read the original on Software Advice ↗Domain AuthorityPricing
CI
Ciaran Irvine
GB · 2019-02-27
Trustpilot ★★★★★If i am right moz came up with the DA…
If i am right moz came up with the DA idea. I use moz for my competitor analysis and it is a very fantastic tool. Though the pricing is a little high but i feel its worth it ! Good work MOZ. Keep it up.
Read the original on Trustpilot ↗Domain AuthorityPricing
AC
Andrea C.
Owner, Self-employed · 2019-02-15
Capterra ★★★★★Great extension with free option
Moz is letting me know what my and competitors Domain Rating is. This helps me to assess keyword competitiveness. Pros: It lets me know what is happening with my dom.ain rating and other things with my blog Cons: I haven't found anything that I don't like yet.
Read the original on Capterra ↗MozBarLearning
AC
Andrea C.Tran
Self-employed · 2019-02-15
Software Advice ★★★★★Great extension with free option
Moz is letting me know what my and competitors Domain Rating is. This helps me to assess keyword competitiveness. Pros: It lets me know what is happening with my dom.ain rating and other things with my blog Cons: I haven't found anything that I don't like yet.
Read the original on Software Advice ↗MozBarLearning
★★★★★Moz is Amazing
The page grader is excellent. The layout out the software is easy to use and understand. The support are amazing
Read the original on Trustpilot ↗Ease of useSupport
MV
Mrs. Vicky Braddock
GB · 2024-04-03
Trustpilot ★★★★★Great course for getting you started with SEO
Great course for getting you started with keywords, link building and reporting, really practical format
Read the original on Trustpilot ↗BacklinksReportingLearning
★★★★★The customer support solved my problem…
The customer support solved my problem quick. Fast answer! Thank you
Read the original on Trustpilot ↗Support
VU
Verified User in Computer Software
Mid-Market · 2024-05-15
G2 Rated 4.5/5Really enjoy this tool!
What they like: I like this tool a lot for keyword research... Specifically questions or long tail keywords What they dislike: Sometimes I find it difficult to take the next step and explore the data further
Read the original on G2 ↗Keyword research
RR
Raphael R.
Head Of Strategy, Small-Business · 2017-08-03
G2 ★★★★★The best SEO software available
What they like: Easy to use, accurate data, helpful insights, extremely flexible and has a friendly interface. What they dislike: I haven't found anything that I disliked about it.
Read the original on G2 ↗Ease of use
VU
Verified User in Marketing and Advertising
Small-Business · 2019-11-14
G2 ★★★★★Provides great data that turns into actionable insights
What they like: From Moz’s keyword tools to their SEO insights, Moz can provide lots of great analytics to complement GA that can turn into actionable insights for your company. What they dislike: No complaints about Moz Pro. It’s a great tool.
Read the original on G2 ↗Keyword research
MR
Mohammed R.
eCommerce Manager · 2017-10-03
G2 (Moz Local) ★★★★★SEO free tools
What they like: It’s free and easy to use for basic and drilling down to detail data What they dislike: I wise it had ability to store keywords impressions data
Read the original on G2 (Moz Local) ↗Ease of use
KW
Kirstie White
GB · 2021-10-05
Trustpilot ★★★★★VoiceNotes Financial Transcription
Our company VoiceNotes specialises in Financial Transcription which is quite a specific target market. Moz has helped to understand where we can focus our SEO efforts to achieve the best rankings.
Read the original on Trustpilot ↗Rank tracking
TF
Tiffani F.
Director of Ecommerce Marketing, Small-Business · 2014-03-27
G2 Rated 4.5/5Moz is great!
What they like: Insight into the data from a different perspective than other tools I use. Everything is in one place. The community support. The toolbar. What they dislike: Nothing! It's a great system. We had some issues with setting up our billing but it got straightened out.
Read the original on G2 ↗MozBarSupportBilling
VU
Verified User in Marketing and Advertising
2017-12-29
G2 (Moz Local) ★★★★★Great tool for managing local search
What they like: Moz Local is an easy to use platform for managing local search campaigns. What they dislike: There isn't anything to dislike about moz local
Read the original on G2 (Moz Local) ↗Local listingsEase of use
HH
Hailee H.
Account Supervisor, 51-200 employees · 2019-07-17
Capterra ★★★★★My favorite SEO tool!
Pros: Moz Pro is the most thorough, easy to understand SEO tool I have ever used. There is a very large database of free education for those who are new to the SEO world available as well. Cons: I do not have any dislikes about this software
Read the original on Capterra ↗HH
Hailee Howard
51-200 employees · 2019-07-17
Software Advice ★★★★★My favorite SEO tool!
Pros: Moz Pro is the most thorough, easy to understand SEO tool I have ever used. There is a very large database of free education for those who are new to the SEO world available as well. Cons: I do not have any dislikes about this software
Read the original on Software Advice ↗MK
Matt K.
Marketing Manager, Small-Business · 2024-08-26
G2 ★★★★★Moz 2024 Review
What they like: Ease of use, actionable insights, and constantly updating for improvement. What they dislike: I do find myself wishing that there was a bit more descriptors for when issues are discovered during crawls.
Read the original on G2 ↗Site auditEase of use
DG
Declan G.
Account Executive, Small-Business · 2024-08-22
G2 ★★★★★Easy to use
What they like: Super easy to use without any SEO knowledge. Great and easy to understand analytics and metrics What they dislike: Not being able to filter by domain, like by .com or .co.uk
Read the original on G2 ↗Ease of use
ES
Emre S.
Mid-Market · 2023-03-01
G2 Rated 4.5/5A simple, convenient and fast application.
What they like: A simple, convenient and fast application. What they dislike: Suppose you are using a 3rd part tool. You have to buy moz api.
Read the original on G2 ↗AM
Anselme M.
General director, 1-10 employees · 2022-10-16
Capterra ★★★★★Moz review
Pros: Moz is a very dynamic seo software with its many feature updates. It allows a clear referencing by highly optimized keywords Cons: No problem with this software, it answers
Read the original on Capterra ↗AM
Anselme Mano
1-10 employees · 2022-10-16
Software Advice ★★★★★Moz review
Pros: Moz is a very dynamic seo software with its many feature updates. It allows a clear referencing by highly optimized keywords Cons: No problem with this software, it answers
Read the original on Software Advice ↗★★★★★Aneta was great to work with.
Aneta was great to work with.. Caring, good communication, solved my problem and even threw in a discount along the way. - Thanks Aneta and the Moz team - for going above and beyond!
Read the original on Trustpilot ↗VU
Verified User in Business Supplies and Equipment
Small-Business · 2024-08-27
G2 ★★★★★A key component of your SEO & Analytics Toolkit
What they like: Link research, link profile comparison and domain metrics over time What they dislike: The cost is quite high for what I need to use it for
Read the original on G2 ↗Pricing
AP
Amber P.
Content Marketing Strategist, Small-Business · 2024-05-15
G2 Rated 4.5/5Easy to Use
What they like: I love Moz and the ease of use it offers. Compared to competitors it is much easier to use. What they dislike: There isn't anything I don't like about Moz.
Read the original on G2 ↗Ease of use
EJ
Eliseo Joselito M.
Business Owner, Small-Business · 2019-09-22
G2 ★★★★★Integrated is Better
What they like: Being integrated actually boost ranking and visibility with ease of function with the highest quality data that work wonders. Indeed, it is time-saving, conveniently sorting out the work flow. What they dislike: As of now, I have not seen any downside.
Read the original on G2 ↗VU
Verified User in Financial Services
2018-04-24
G2 (Moz Local) ★★★★★Moz - Great SEO Software
What they like: Moz is an extremely easy to use SEO program that offers a lot of userability. It has helped us rank search terms and better define our search engine rankings. What they dislike: I haven't had much that I dislike about Moz.
Read the original on G2 (Moz Local) ↗Rank trackingEase of use
VU
Verified User in Consumer Services
2018-04-26
G2 (Moz Local) ★★★★★The industry reference
What they like: Easy to manage multiple locations - perfect for a franchise organization. What they dislike: Cost can be prohibitive - you pay a monthly fee per location.
Read the original on G2 (Moz Local) ↗Pricing
VU
Verified User in Marketing and Advertising
2019-03-01
G2 (Moz Local) ★★★★★Great for local citations
What they like: One of the best tools in the market for local SEO. What they dislike: Limitations and walls between the local and regular product.
Read the original on G2 (Moz Local) ↗Local listings
MC
Micah C.
Owner, Self-employed · 2020-05-26
Capterra ★★★★★Great tool for SEO professionals
Overall it was a good experience but I think I lean towards SEMRush instead. Pros: I really like the link intersect tool that Moz provides. It allows you to look at multiple websites and see what link sources they have in common that you don't. Great way to find link opportunities. Cons: When you export the data it usually comes in a CSV file and you always have to work with the data and cell formatting to compare anything.
Read the original on Capterra ↗MC
Micah Castro
Self-employed · 2020-05-26
Software Advice ★★★★★Great tool for SEO professionals
Overall it was a good experience but I think I lean towards SEMRush instead. Pros: I really like the link intersect tool that Moz provides. It allows you to look at multiple websites and see what link sources they have in common that you don't. Great way to find link opportunities. Cons: When you export the data it usually comes in a CSV file and you always have to work with the data and cell formatting to compare anything.
Read the original on Software Advice ↗CB
Collin B.
Digital Specialist, 11-50 employees · 2019-02-05
Capterra ★★★★★Solid SEO Tool
We are trying to find the best SEO research tool (in our opinion) to provide clients data. Pros: Great data and a very flexible tool. It gets you almost anything you could want. Cons: Navigation seems a little clunky. It's difficult to get around.
Read the original on Capterra ↗★★★★★Moz Gold SEO
Moz is a brilliant tool to help you sort your SEO Out and get it optimized. This is very useful when optimizing an ADWORDS account Pros: Brilliant app Easy to use Cons: Could be neater Work responsively Moz Bar sometimes brakes fixed web elements
Read the original on Capterra ↗MozBarEase of use
CB
Collin Billau
11-50 employees · 2019-02-05
Software Advice ★★★★★Solid SEO Tool
We are trying to find the best SEO research tool (in our opinion) to provide clients data. Pros: Great data and a very flexible tool. It gets you almost anything you could want. Cons: Navigation seems a little clunky. It's difficult to get around.
Read the original on Software Advice ↗CS
Colin Scrivens-Waghorn
2016-12-06
Software Advice ★★★★★Moz Gold SEO
Moz is a brilliant tool to help you sort your SEO Out and get it optimized. This is very useful when optimizing an ADWORDS account Pros: Brilliant app Easy to use Cons: Could be neater Work responsively Moz Bar sometimes brakes fixed web elements
Read the original on Software Advice ↗MozBarEase of use
★★★★★Moz Academy is the first place to start…
Moz Academy is the first place to start if you want to know how to get started and use the tool to its capability, instead of floundering.
Read the original on Trustpilot ↗Learning
DC
David C.
Marketing Manager, Small-Business · 2024-08-21
G2 ★★★★★Simple to use, provides valuable insights
What they like: The fact that even the fairly uninitiated can use it easily and get to grips quickly What they dislike: It is hard to think of too much to be honest, some previous web skill is useful I suppose but you might expect that
Read the original on G2 ↗VU
Verified User in Online Media
2020-05-29
G2 (Moz Local) ★★★★★Very useful product that has helped us in our SEO efforts
What they like: Easy to use. Authoritative. Outstanding documentation. In total a comprehensive, industry-leading offering What they dislike: Getting set up takes a few steps, but the actual time commitment for it is short.
Read the original on G2 (Moz Local) ↗Ease of use
VU
Verified User in Marketing and Advertising
2021-05-12
G2 (Moz Local) ★★★★★Easily Update NAPs
What they like: I like how fast name address phone listing can update. What they dislike: I wish the integration with Bing was more efficient.
Read the original on G2 (Moz Local) ↗Local listings
RM
Ryan Maxey
US · 2023-12-15
Trustpilot ★★★★★5 star service
They fixed a connection issue within 6 hours for my Google page and also provided me with resources to utilize their platform successfully moving forward.
Read the original on Trustpilot ↗★★★★★I used Moz for school when studying…
I used Moz for school when studying digital marketing. So useful and insightful. It was a great tool to have. I needed to cancel as I’m no longer in school and they were kind enough to refund me even though my renewal date had just come up. Customer service was great. I also loved Mozilla Festival!
Read the original on Trustpilot ↗SupportBilling
GC
Gustavo C.
Marketing Director, Small-Business · 2024-08-22
G2 ★★★★★I love Moz, it really helped our business shift to a blue ocean strategy.
What they like: I love searching for keywords and seein their search volume. What they dislike: I wish it would take me to my actual porfile when i log in instead of back to the home page.
Read the original on G2 ↗Keyword research
VU
Verified User in Marketing and Advertising
Small-Business · 2024-08-21
G2 ★★★★★MOZ the Best SEO Tool
What they like: I love the backlink feature, that it provides the links. What they dislike: I dislike the campaign overview, it needs to go more in depth.
Read the original on G2 ↗Backlinks
AC
Ashley C.
Creative Manager, Small-Business · 2024-08-20
G2 ★★★★★Keeping Our SEO On Top
What they like: We love Moz Pro for all our SEO needs! It really has helped us keep our rankings on top and a better insight to analytics. What they dislike: I can't say that there's very much of anything I don't like about Moz Pro.
Read the original on G2 ↗Rank tracking
NR
Nathan R.
SEO Specialist, 201-500 employees · 2019-08-15
Capterra ★★★★★Worth It!
Great tool. Pros: Moz gives certain SEO insights that no one else can! Cons: Moz has fallen behind tools like SEMRush in terms of value.
Read the original on Capterra ↗NR
Nathan Richardson
201-500 employees · 2019-08-15
Software Advice ★★★★★Worth It!
Great tool. Pros: Moz gives certain SEO insights that no one else can! Cons: Moz has fallen behind tools like SEMRush in terms of value.
Read the original on Software Advice ↗VR
Verified Reviewer
Director of Digital Marketing, 11-50 employees · 2020-02-29
Capterra ★★★★★Powerful SEO tool
Overall, this is a very useful and powerful SEO tool for our organization. Pros: This allows us to easily see how our website is performing in terms of search. We can also get tangible SEO recommendations. Cons: As this is an SEO software, there is a steep learning curve when it comes to learning the functionality of this software.
Read the original on Capterra ↗VR
Verified Reviewer
Owner · 2018-05-18
Capterra ★★★★★The new link explorer by SeoMoz is amazing and very similar to ahref expensive tool.
Pros: The software is web based, no need to install in my pc. The SeoMoz new link explorer is very amazing to find high-quality backlinks. Cons: The customer service is worst you will never get the response from these guys. The link explorer is still incomplete.
Read the original on Capterra ↗BacklinksSupportPricing
★★★★★The new link explorer by SeoMoz is amazing and very similar to ahref expensive tool.
Pros: The software is web based, no need to install in my pc. The SeoMoz new link explorer is very amazing to find high-quality backlinks. Cons: The customer service is worst you will never get the response from these guys. The link explorer is still incomplete.
Read the original on Software Advice ↗BacklinksSupportPricing
MW
Marissa Willman
11-50 employees · 2020-02-29
Software Advice ★★★★★Powerful SEO tool
Overall, this is a very useful and powerful SEO tool for our organization. Pros: This allows us to easily see how our website is performing in terms of search. We can also get tangible SEO recommendations. Cons: As this is an SEO software, there is a steep learning curve when it comes to learning the functionality of this software.
Read the original on Software Advice ↗VU
Verified User in Marketing and Advertising
Small-Business · 2024-05-16
G2 ★★★★★Moz is a great tool
What they like: Being able to track specific keywords, featured snippets and other SERP features What they dislike: The SEO recommendations are generic and not specific
Read the original on G2 ↗VR
Verified Reviewer
Marketing Director & Sales, 1-10 employees · 2019-07-16
Capterra ★★★★★SEO is the way to go
Pros: I love Moz. I can keep an eye on my competitors and keep on top of my SEO before I see negative results. Cons: I don't like the limits on the smaller plans, but I understand.
Read the original on Capterra ↗BH
Brad Helmink
1-10 employees · 2019-07-16
Software Advice ★★★★★SEO is the way to go
Pros: I love Moz. I can keep an eye on my competitors and keep on top of my SEO before I see negative results. Cons: I don't like the limits on the smaller plans, but I understand.
Read the original on Software Advice ↗AM
Alsmadi Mohd alsmadi
JO · 2024-07-20
Trustpilot ★★★★★Easy to use website
Easy to use website, fast and clear customer service.
Read the original on Trustpilot ↗Ease of useSupport
JM
Jennifer M.
Marketing Consultant, Small-Business · 2015-03-25
G2 ★★★★★MOZ - SEO for Beginners and Beyond
What they like: I love how clean the interfaces are, as well how useful the different tools are for structuring and measuring your SEO efforts! What they dislike: Nothing I can think of at this time.....
Read the original on G2 ↗DL
Dan L.
Head of SEO & Inbound Marketing, Small-Business · 2023-12-12
G2 ★★★★★I've been using Moz since 2006, and love it
What they like: The Moz community has always been a happy helpful source of friendly advice and reassurance. What they dislike: for the price i don't think there are any negatives really,
Read the original on G2 ↗Pricing
WZ
Wangnin Z.
Digital expert, 11-50 employees · 2022-11-02
Capterra ★★★★★Mode review
Pros: Moz is an easy program. Indeed Moz can be integrated into the browser as an extension, which makes it easy to use. Cons: The problem with the software is that it does not provide the precise search volume
Read the original on Capterra ↗Keyword researchMozBarEase of use
WZ
Wangnin Zerbo
11-50 employees · 2022-11-02
Software Advice ★★★★★Mode review
Pros: Moz is an easy program. Indeed Moz can be integrated into the browser as an extension, which makes it easy to use. Cons: The problem with the software is that it does not provide the precise search volume
Read the original on Software Advice ↗Keyword researchMozBarEase of use
VU
Verified User in Retail
Mid-Market · 2019-11-11
G2 ★★★★★Moz pro is an essential tool
What they like: Moz Pro's insights into new SEO trends and its market-leading tips on new techniques/ways to increase site visibility. What they dislike: Lack of diversity in topics displayed on site
Read the original on G2 ↗VU
Verified User in Marketing and Advertising
Small-Business · 2017-10-29
G2 ★★★★★MOZ Pro for SEO
What they like: I love how MOZ Pro gives you access to a ton of different tools to help audit and have a better view of what changes you need to make for your site to be more user-friendly. What they dislike: So far, I have not had any issues with MOZ Pro.
Read the original on G2 ↗Site auditEase of use
TA
Tal A.
manager, Self-employed · 2018-09-07
Capterra ★★★★★Everything SEO releated in one robust website
Pros: The most complete service i ever used for SEO services, It really has it all and even more, very feature rich. Cons: Very steep learning curve, not for beginners in my opinion
Read the original on Capterra ↗★★★★★Great SEO tool!
Our company uses Moz Pro for all of our SEO needs. Competitive analysis, along with many other SEO steps, is made extremely easy through Moz. Very user friendly and a great tool to help boost your SEO.
Read the original on Capterra ↗Ease of use
TA
Tal Amiel
Self-employed · 2018-09-07
Software Advice ★★★★★Everything SEO releated in one robust website
Pros: The most complete service i ever used for SEO services, It really has it all and even more, very feature rich. Cons: Very steep learning curve, not for beginners in my opinion
Read the original on Software Advice ↗CC
Courtney Carpenter
2016-11-21
Software Advice ★★★★★Great SEO tool!
Our company uses Moz Pro for all of our SEO needs. Competitive analysis, along with many other SEO steps, is made extremely easy through Moz. Very user friendly and a great tool to help boost your SEO.
Read the original on Software Advice ↗Ease of use
SP
Seth P.
Enterprise · 2023-12-05
G2 Rated 4.5/5Excellent reporting with an exceptional depth of data
What they like: Breadth of services, ease of implementation, easily customizable reports, great help message board function What they dislike: Few explanations of methodology, lack of HIPAA compliant web analytics integration
Read the original on G2 ↗Reporting
VU
Verified User in Information Technology and Services
Small-Business · 2015-12-09
G2 Rated 4.5/5Best tool for Seo is Moz only
What they like: Moz is the master tool for seo.we can get any ideas from here in simple words thanks a lot for Moz services.really great masters. see my web site : h ttp://www.digitalcreation.in What they dislike: Nothing to give negative points for Moz tool.
Read the original on G2 ↗VU
Verified User in Internet
2018-04-24
G2 (Moz Local) ★★★★★Moz is a tool packed with use.
What they like: I feel like I'm constantly finding new ways to utilize Moz and all that it has to offer. My favorite aspect is the keyword functions. What they dislike: Honestly, the product is constantly changing, so when there's something that needs to be fixed, it usually is!
Read the original on G2 (Moz Local) ↗DM
Digital Marketing Executive
Digital Marketing Executive, 50M-1B USD revenue · 2022-04-25
Gartner Peer Insights ★★★★★Best tool for optimization of your website guaranteed!
I use it for the website optimization, crawling webpages, disavowing broken links
Read the original on Gartner Peer Insights ↗Site audit
KM
Kim Merritt
US · 2021-07-11
Trustpilot ★★★★★Just finished the Moz Academy training…
Just finished the Moz Academy training as part of my free subscription. Very well done. Informative. Theory and practice. I now have a written plan with goals and how to accomplish them.
Read the original on Trustpilot ↗Learning
EI
Elian Ionescu
RO · 2019-07-30
Trustpilot ★★★★★A little pricey than other tools but…
A little pricey than other tools but the ROI is notable. Highly recommend.
Read the original on Trustpilot ↗Pricing
EH
Eimear H.
Social and Digital Marketing Manager, Mid-Market · 2024-08-22
G2 ★★★★★Great job moz
What they like: It's easy to use and intuitive to navigate What they dislike: Needs more educational materials inside of the platform
Read the original on G2 ↗Ease of use
JM
John M.
Owner, Small-Business · 2024-08-22
G2 ★★★★★Solid Insight and Competitive Analysis
What they like: The competitive analysis provides great insight! What they dislike: No complaints. Solid product. Scheduled reviews are great!
Read the original on G2 ↗DF
Dragan F.
CEO, 1-10 employees · 2018-10-27
Capterra ★★★★★Great seo tool
Pros: Lots of useful information on the keywords i want to rank for. Plus, recommended actions to improve seo. Cons: It's a bit pricey. I'm aware that these kind of products are not cheap.
Read the original on Capterra ↗Pricing
DF
Dragan Filov
1-10 employees · 2018-10-27
Software Advice ★★★★★Great seo tool
Pros: Lots of useful information on the keywords i want to rank for. Plus, recommended actions to improve seo. Cons: It's a bit pricey. I'm aware that these kind of products are not cheap.
Read the original on Software Advice ↗Pricing
JC
John Crago
AU · 2021-05-16
Trustpilot ★★★★★Great On-boarding Experience With Moz
My recent experience with your Moz consultant, Sha Menz, was exceptional. Not only did she very quickly bring me up to speed with the inner workings of the Moz service, but she also has wide experience with SEO in general. Great effort guys!!! John Crago CEO, Internet Marketing Solution
Read the original on Trustpilot ↗VR
Verified Reviewer
Digital Marketing Manager, 501-1,000 employees · 2019-07-16
Capterra ★★★★★Moz is the best SEO tool money can buy!
Pros: super easy to use and helps you increase your web rankings easily! Cons: the only thing that could make it better is if it was free.
Read the original on Capterra ↗Rank trackingEase of use
CP
Clint Purser
501-1,000 employees · 2019-07-16
Software Advice ★★★★★Moz is the best SEO tool money can buy!
Pros: super easy to use and helps you increase your web rankings easily! Cons: the only thing that could make it better is if it was free.
Read the original on Software Advice ↗Rank trackingEase of use
RG
Ron Guzman
US · 2023-03-16
Trustpilot ★★★★★I love the professionalism from the MOZ…
I love the professionalism from the MOZ customer support team. I had a few newbie questions regarding the MOZ pro platform and they answered everything in a courteous manner.
Read the original on Trustpilot ↗Support
VU
Verified User in Marketing and Advertising
Small-Business · 2023-12-12
G2 ★★★★★Quick Easy Efficient
What they like: Easy to read charts and data relevant to my immediate needs What they dislike: not as thorough as Ahrefs or SEMrush instand live chat is no longer around
Read the original on G2 ↗KP
krishna P.
Affiliate Manager/ Operations in-charge India, 1-10 employees · 2018-08-28
Capterra ★★★★★A handy tool
satisfied. Pros: Ease to use, audit tool i like most, gives snapshot what is required to achieve the goal Cons: takes long time to analyze. the results are not that accurate.
Read the original on Capterra ↗Site audit
KP
krishna penugonda
1-10 employees · 2018-08-28
Software Advice ★★★★★A handy tool
satisfied. Pros: Ease to use, audit tool i like most, gives snapshot what is required to achieve the goal Cons: takes long time to analyze. the results are not that accurate.
Read the original on Software Advice ↗Site audit
MA
MARKETING ASSISTANT
MARKETING ASSISTANT, 50M-1B USD revenue · 2022-06-06
Gartner Peer Insights ★★★★★Effective SEO tool that is significant for all organisations
Excellent SEO tool that has saved us many hours of work. Great at everything with outstanding capabilities that made us organically visible on search engines
Read the original on Gartner Peer Insights ↗VU
Verified User in Financial Services
Small-Business · 2023-06-22
G2 ★★★★★Moz makes me look smart.
What they like: I use keyword research all the time because I am a copywriter. What they dislike: I don't know. I don't use most of the functions.
Read the original on G2 ↗Keyword research
VU
Verified User in Staffing and Recruiting
Mid-Market · 2019-11-07
G2 ★★★★★Quick, easy to understand and reasonably priced
What they like: Moz Pro is very reasonably priced compared to competitor products. What they dislike: Moz Pro does not permit the level of granularity required.
Read the original on G2 ↗Pricing
SA
SENIOR ANALYST PROGRAMMER
SENIOR ANALYST PROGRAMMER, 1B-10B USD revenue · 2022-05-20
Gartner Peer Insights ★★★★★Drive search results to the top and optimize search engine results
For optimizing the search engine results, apart from the supply, most important things are tags which will drive your search results to top. Moz tool analyzes those tags and makes sure that meaningful insights can be derived from the text.
Read the original on Gartner Peer Insights ↗RB
Ray Burton
NZ · 2024-09-20
Trustpilot ★★★★★Moz where extremely understanding and…
Moz where extremely understanding and helpful. I look forward to returning to them in the future.
Read the original on Trustpilot ↗RM
Reza Mohamed
CA · 2021-05-29
Trustpilot ★★★★★Great Support!
My questions were answered clearly and succinctly by a very helpful Moz expert.
Read the original on Trustpilot ↗Support
VU
Verified User in Internet
Mid-Market · 2017-11-07
G2 Rated 4.5/5Makes our SEO a breeze
What they like: The multiple search engines you can set up so it's not just Google UK, but also Google US and other countries too. What they dislike: After many years of use, I find that there hasn't been many major improvements to the system.
Read the original on G2 ↗CK
Cedric K.
Marketing ans communication officer · 2022-10-11
Capterra (Moz Local) ★★★★★Moz local
Pros: This software helps to easily navigate and set up projects to get started Cons: The disadvantage is the lack of understanding when you register which is a real pain
Read the original on Capterra (Moz Local) ↗Local listings
★★★★★A newbie's experience
I'm a newbie in this game, and not only have I found Moz' offerings and products so useful and helpful, but their customer service has also been amazing. I don't feel like 'just a number' out there with them. They have been so respectful. Thank you Moz
Read the original on Trustpilot ↗Support
★★★★★Moz is medium priced
Moz is medium priced, very user friendly, and caught on to all my free trials. I love them spot. Just a lot of money for some of us.
Read the original on Trustpilot ↗Ease of usePricing
VU
Verified User in Pharmaceuticals
Mid-Market · 2018-04-30
G2 ★★★★★Excellent tool
What they like: Easy to navigate and read the information! Great design What they dislike: The only think I see as challenge for my organization is the pricing model
Read the original on G2 ↗Ease of usePricing
RL
Robert Lusk
US · 2024-10-09
Trustpilot ★★★★★The HELP team arranged for a refund of…
The HELP team arranged for a refund of monthly fees when I needed to cancel my subscription. The HELP Team went above and beyond in considering my request even though I missed the cancellation deadline. The MOZ team proved their company has customer interests at heart.
Read the original on Trustpilot ↗SupportBilling
VU
Verified User in Marketing and Advertising
2020-03-31
G2 (Moz Local) Rated 4.5/5Moz is great to work with.
What they like: Ease of use, compatibility, cost-effective pricing. What they dislike: Not much to dislike, we really enjoy using Moz Local.
Read the original on G2 (Moz Local) ↗Local listingsEase of usePricing
AD
Alioune D.
Ceo · 2022-10-18
Capterra (Moz Local) ★★★★★Moz local
Pros: This software has an excellent notification feature and is easy to use and navigate Cons: The disadvantage is the lack of understanding of the first try
Read the original on Capterra (Moz Local) ↗Local listingsEase of use
TW
Talal Will Badra
US · 2024-07-08
Trustpilot ★★★★★The video training was accurate and up…
The video training was accurate and up to date!
Read the original on Trustpilot ↗Learning
VU
Verified User in Marketing and Advertising
Enterprise · 2018-01-25
G2 ★★★★★SEO made easy.
What they like: Instruction videos and articles that accompanied software. What they dislike: Needs better communication about all the features it has to offer.
Read the original on G2 ↗KZ
Kristen Z.
project manager, 11-50 employees · 2018-11-19
Capterra ★★★★★Best keyword difficulty tool
Pros: It tells your your DA and SERP and it gives you reliable keyword diffuculty data Cons: It's expensive for the monthly subscrption.
Read the original on Capterra ↗Keyword researchDomain AuthorityPricing
VR
Verified Reviewer
Student Reporter · 2018-06-04
Capterra ★★★★★Great SEO bar
Pros: Totally worth it to monitor and be on top of your SEO needs. Great UX, user friendly and incredible data. Cons: I really love everything about this software. Sometimes it takes a while to load which would be my only negative.
Read the original on Capterra ↗Ease of use
GD
Giovanni Del Fa
2018-06-04
Software Advice ★★★★★Great SEO bar
Pros: Totally worth it to monitor and be on top of your SEO needs. Great UX, user friendly and incredible data. Cons: I really love everything about this software. Sometimes it takes a while to load which would be my only negative.
Read the original on Software Advice ↗Ease of use
KZ
Kristen Zalatan
11-50 employees · 2018-11-19
Software Advice ★★★★★Best keyword difficulty tool
Pros: It tells your your DA and SERP and it gives you reliable keyword diffuculty data Cons: It's expensive for the monthly subscrption.
Read the original on Software Advice ↗Keyword researchDomain AuthorityPricing
★★★★★great easy to follow screen shots and…
great easy to follow screen shots and knowledge
Read the original on Trustpilot ↗★★★★★Good SEO tool
Although not the most affordable SEO tool on the market, MOZ has plenty of powerful features and probably the nicest interface among similar services.
Read the original on Trustpilot ↗Pricing
JB
Jonathan B.
Director of E-Commerce, Small-Business · 2018-04-30
G2 Rated 4.5/5Great tool for SEO
What they like: Moz is not only the provider of great software tools, but one of the most trusted sources in search performance intelligence. What they dislike: Interface and insights could be tailored a bit more to our specific needs
Read the original on G2 ↗★★★★★Site works well great price awesome…
Site works well great price awesome customer service
Read the original on Trustpilot ↗SupportPricing
LP
Lir Pharmacy
IE · 2021-11-25
Trustpilot ★★★★★You can chat with the team and have a…
You can chat with the team and have a walk through conversation on how to use the information in Moz. SEO can be done inhouse by small companies. It just takes time to get through.
Read the original on Trustpilot ↗KO
Katherine O.
Lead Event Manager, Small-Business · 2022-06-27
G2 ★★★★★Great!
What they like: So many features and very easy to use. Can't wait to learn more so I can use it to its full potential. What they dislike: At times too many features and not enough description to understand the information provided.
Read the original on G2 ↗Ease of use
LC
Lorena C.
Marketing Specialist, Enterprise · 2014-10-15
G2 Rated 4.5/5Moz Analytics
What they like: This Is a really good tool that allows you to have data that Google analytics is actually missing What they dislike: It's a bit expensive. Need to invest a significant amount of time to understand how it works.
Read the original on G2 ↗Pricing
FE
Florence Estrin
US · 2021-04-30
Trustpilot ★★★★★Great customer service!
Suddenly noticed a renewal for Moz which we no longer use. Looking at my options, I realized we were supposed to cancel before renewal. Lucas was so quick and said he refunded even before I asked if he could.
Read the original on Trustpilot ↗SupportBilling
GR
Gareth R.
Campaigns Manager, Small-Business · 2023-12-05
G2 ★★★★★Great tool - easy to use and understand
What they like: Simplicity, easy of use and setup. Team can easily interpret the data. What they dislike: Not as much features as some of its rivals (if you even need the extra features)
Read the original on G2 ↗Ease of use
★★★★★Worth every penny
Worth every penny! I prefer Moz to any other SEO service there is. It's a bit expensive but it's an investment that pays off TREMENDOUSLY. If you have the money to splurge on this, you definitely should!
Read the original on Trustpilot ↗Pricing
★★★★★What a program!
I had been familiar with Moz for their SEO information, but I was blown away by their software. There is so much functionality packed into this package. It's greatly improved everything I do with online marketing.
Read the original on Capterra ↗CL
Caroline La Porta
2016-12-16
Software Advice ★★★★★What a program!
I had been familiar with Moz for their SEO information, but I was blown away by their software. There is so much functionality packed into this package. It's greatly improved everything I do with online marketing.
Read the original on Software Advice ↗★★★★★Quick and helpful
Quick response and delivered a follow-up email to make sure the ticket was resolved before closing it.
Read the original on Trustpilot ↗KS
Kiran S.
Analytics Analyst, Mid-Market · 2023-08-04
G2 ★★★★★Must for SEO
What they like: It's a great option as all in one SEO solution for smaller businesses. What they dislike: It's a global platform if they are targeting local business it might be a draw back
Read the original on G2 ↗SC
Sergio C.
Digital Marketing Executive, Mid-Market · 2019-11-27
G2 ★★★★★The full SEO tool
What they like: It's the best all in one SEO tool and a must for any company What they dislike: Usability isn't great, the Interface. Semrush is more user friendly and easier to use
Read the original on G2 ↗Ease of use
SB
Stacey B.
Marketing · 2018-01-19
Capterra ★★★★★Great!
It gives great insight into our company's performance and helps give a great idea month per month. Pros: We use this software to assisting with our reports that we show to management and it's always very insightful.
Read the original on Capterra ↗Reporting
★★★★★Great!
It gives great insight into our company's performance and helps give a great idea month per month. Pros: We use this software to assisting with our reports that we show to management and it's always very insightful.
Read the original on Software Advice ↗Reporting
AH
Andreas Hinterplattner
US · 2022-12-16
Trustpilot ★★★★★Great software and easy to use
Great software and easy to use. Awesome and swift support when needed.
Read the original on Trustpilot ↗Ease of useSupport
AP
Abhinav P.
Product developer, Mid-Market · 2023-09-07
G2 ★★★★★Moz Pro Details
What they like: Moz Pro is an all-in-one suite of SEO tools offered by Moz, it removes SEO complexity What they dislike: There's nothing to dislike about the Moz Pro
Read the original on G2 ↗★★★★★Great experience with the support
Great experience with the support, also very prompt reaction. Thank you!
Read the original on Trustpilot ↗Support
AM
Ashish Mathambil
IN · 2025-05-03
Trustpilot ★★★★★Great Experience
Thanks Moz, for the free SEO course. Wonderfully explained with video and proper notes to read after each video.
Read the original on Trustpilot ↗Learning
ST
Shaheer Tamoor
PK · 2023-08-10
Trustpilot ★★★★★Moz is a good for keyword research
Moz is a good tool for keyword research
Read the original on Trustpilot ↗Keyword research
VR
Verified Reviewer
seo manager, 1,001-5,000 employees · 2021-03-18
Capterra ★★★★★GREAT!
Good experience and would definitely recommend to friends Pros: Good experience, I mostly look at spam on websites. Like very much Cons: There is nothing specific, moz is a great site
Read the original on Capterra ↗ES
Eilon Sabag
1,001-5,000 employees · 2021-03-18
Software Advice ★★★★★GREAT!
Good experience and would definitely recommend to friends Pros: Good experience, I mostly look at spam on websites. Like very much Cons: There is nothing specific, moz is a great site
Read the original on Software Advice ↗BC
Blake Cronyn
CA · 2024-05-17
Trustpilot ★★★★★Incredible customer service
Incredible customer service. Moz is also excellent marketing software. A lot of features with powerful capabilities.
Read the original on Trustpilot ↗Support
A
ASSOCIATE
ASSOCIATE, 10B+ USD revenue · 2022-04-30
Gartner Peer Insights ★★★★★MOZ | The best SEO in market
My overall experience with MOZ has been amazing. It is one of the best SEO tool that I have used and seen people using.
Read the original on Gartner Peer Insights ↗C
CryptoWatcher
ZA · 2018-10-14
Trustpilot ★★★★★I started out on moz before any other…
I started out on moz before any other place and have been using their service for over a year now. Highly recommended!
Read the original on Trustpilot ↗LR
Lindsey Raye P.
VP of Marketing, 11-50 employees · 2024-02-18
Capterra ★★★★★Moz Pro is Incredible
Pros: I loved comparing our site to other competitors in our space to see how we can improve both onsite and off line. Cons: Cost of the subscription unfortunately was downside
Read the original on Capterra ↗Pricing
LR
Lindsey Raye Pierce
11-50 employees · 2024-02-18
Software Advice ★★★★★Moz Pro is Incredible
Pros: I loved comparing our site to other competitors in our space to see how we can improve both onsite and off line. Cons: Cost of the subscription unfortunately was downside
Read the original on Software Advice ↗Pricing
EA
Eran Adams
GB · 2021-04-29
Trustpilot ★★★★★Looks good on day one
Looks good on day one, the on-board talk was perfect. If I fail, that would not be because of MOZ. The reason would be that SEO is a really big job, and I am not sure I will have the time.
Read the original on Trustpilot ↗SL
Sarkissian Luxury Studio
US · 2024-01-30
Trustpilot ★★★★★Learning friendliness
I like how they organize learning materials. It is very easy and user friendly.
Read the original on Trustpilot ↗Ease of use
VU
Verified User in Manufacturing
Mid-Market · 2024-08-26
G2 ★★★★★Excellent for SEO
What they like: In depth analysis of competitors and internal websites and pages. What they dislike: I wish there was a Wordpress plugin to help with SEO on different pages.
Read the original on G2 ↗TC
Trish C.
Manager, SEO, Small-Business · 2016-12-21
G2 Rated 4.5/5great tool
What they like: easy to set up and use. clean picture into our site What they dislike: easy to get distracted and have data overload
Read the original on G2 ↗SC
Samuel Crayton
US · 2024-06-26
Trustpilot ★★★★★Moz customer service is next to none
Moz customer service is next to none. They are the exceptional. Their customers aren't just dollar signs to them they truly seek to understand and help.
Read the original on Trustpilot ↗Support
GF
Gina F.
Founder/President, Small-Business · 2023-12-05
G2 ★★★★★Wonderful platform!
What they like: Variety of features customer support in depth What they dislike: Some of it can be a big learning curve to learn
Read the original on G2 ↗Support
DC
Dario C.
SEO specialist, 1-10 employees · 2023-04-09
Capterra ★★★★★La più storica e più competitive suite dedicata alla SEO
Lo utilizzo da diversi anni e mi trovo piuttosto bene. Pros: Il prezzo competitivo e l'ottima qualità dello strumento per l'analisi dei link Cons: Non ottimale dal punto di vista dell'audit SEO.
Read the original on Capterra ↗Domain AuthoritySite audit
DC
Dario Ciracì
1-10 employees · 2023-04-09
Software Advice ★★★★★La più storica e più competitive suite dedicata alla SEO
Lo utilizzo da diversi anni e mi trovo piuttosto bene. Pros: Il prezzo competitivo e l'ottima qualità dello strumento per l'analisi dei link Cons: Non ottimale dal punto di vista dell'audit SEO.
Read the original on Software Advice ↗Domain AuthoritySite audit
GG
Glauco Goebel Tirollo
BR · 2022-08-10
Trustpilot ★★★★★The team was very helpfull on helping…
The team was very helpfull on helping me with my issue. Fast and straight to the point.
Read the original on Trustpilot ↗BO
Bahadir Ogetay Dincel
TR · 2022-04-15
Trustpilot ★★★★★Moz Local is a great local SEO servis…
Moz Local is a great local SEO servis company with excellent customer service
Read the original on Trustpilot ↗Local listingsSupport
MB
Marinella B.
SEO Specialist, 11-50 employees · 2022-10-12
Capterra ★★★★★Consigliato, ideale per i seo
Pros: Uso Moz come strumento nel browser. Ottima soluzione per avere alcuni aspetti tecnici a portata di mano. Cons: Nulla in particolare, a volte si impalla e non funziona, basta aggiornare il browser.
Read the original on Capterra ↗MB
Marinella Bari
11-50 employees · 2022-10-12
Software Advice ★★★★★Consigliato, ideale per i seo
Pros: Uso Moz come strumento nel browser. Ottima soluzione per avere alcuni aspetti tecnici a portata di mano. Cons: Nulla in particolare, a volte si impalla e non funziona, basta aggiornare il browser.
Read the original on Software Advice ↗CS
Charlie Schneider
GB · 2019-10-15
Trustpilot ★★★★★First thing I access when analyzing a…
First thing I access when analyzing a website is Moz. Highly recommended.
Read the original on Trustpilot ↗★★★★★We are very satisfied !!
We are very satisfied !! Highly recommend working with this system. Professional and courteous staff.
Read the original on Trustpilot ↗AH
Asim Hussain
PK · 2023-02-18
Trustpilot ★★★★★It's a amazing platform for the SEO
It's a amazing platform for the SEO. I also getting the a lot of information related to the SEO. And improve our site from the Moz bar course.
Read the original on Trustpilot ↗MozBarLearning
NF
Nicholai Friis Pedersen
DK · 2023-04-25
Trustpilot ★★★★★Really good work tool with really good…
Really good work tool with really good costumer support.
Read the original on Trustpilot ↗SupportPricing
JR
Jasmine Reyes
US · 2021-04-19
Trustpilot ★★★★★I've been using MOZ for a few years now…
I've been using MOZ for a few years now and love not only the tool, but the content they offer about SEO and related topics.
Read the original on Trustpilot ↗DH
Dillon Hayes, MD
US · 2021-12-22
Trustpilot ★★★★★Moz customer service is excellent
Moz customer service is excellent, very responsive and thorough!
Read the original on Trustpilot ↗Support
ME
Mohamed Elagami
EG · 2021-10-21
Trustpilot ★★★★★Moz has a great tool for extracting…
Moz has a great tool for extracting words I always use it to search for new articles
Read the original on Trustpilot ↗★★★★★I’m very impressed by moz.com service…
I’m very impressed by moz.com service and phone walkthrough. Highly recommended
Read the original on Trustpilot ↗MR
Mi Ramzan
MozBar user · 2024-12-04
Chrome Web Store ★★★★★Moz update is very bad. This is not working all the MozBar users remove it from everywhere!
Read the original on Chrome Web Store ↗MozBar
TA
TECHNICAL ASIF SHAH
PK · 2021-08-26
Trustpilot ★★★★★nice and greet moz team thanks
nice and greet moz team thanks
Read the original on Trustpilot ↗SK
Samantha K.
Digital Media Specialist, Mid-Market · 2025-08-07
G2 ★★★★★Moz Is Great for Monitoring Local Search Trends Across Our Multi-Location Business
What they like: Moz Pro makes it easy to monitor keyword performance across multiple service areas. We manage 35+ physical therapy clinics in a region where local terminology matters, and Moz’s location-specific tracking has been one of the most helpful features. The interface is clean, intuitive, and gives us quick visibility into which keywords are improving, which ones need attention, and how our content is performing over time. We also like the visibility score and SERP feature insights for evaluating the true impact of content beyond just position. What they dislike: The biggest limitation is the 300 keyword cap, especially since local and national versions of the same keyword each count separately. This means we have to prioritize carefully and frequently rotate keywords in and out. The site audits also feel a bit surface-level, sometimes missing known issues. And while backlink tracking exists, it doesn’t feel as deep or actionable as tools like Ahrefs. We also wish there were more integration options with tools like RankMath or WordPress to streamline reporting and automation.
Read the original on G2 ↗BacklinksSite auditReporting
PK
Petya K.
SEO & AI search expert · 2026-09-30
G2 (Moz Local) ★★★★★Moz Local Keeps Client NAP Consistent Across Directories
What they like: I use Moz Local for our agency's local business clients, and its main value is consistency. I enter a client's business details once, and Moz Local distributes them to the data aggregators and directories we care about, keeping name, address and phone (NAP) identical everywhere. What they dislike: Customer service response time takes ages. I ran into an issue with changing the logo for a client in a specific industry directory the team got back to me in 2 weeks, the task was executed within a month, which wasn;t ideal.
Read the original on G2 (Moz Local) ↗Local listingsSupport
SC
Sean C.
Marketer, Self-employed · 2025-11-10
Capterra ★★★★★Veteran with the regular flaws
The biggest thing Moz has going is its name. It earned credibility for being around for so long. The accuracy of these tools is notoriously not fail-proof. I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools. Pros: It's one of the first SEO tools, and as a result, it's more reliable. The Keyword research tool is easy to use. Cons: 1. The freemium model is very limited 2. It's not always reliable. On more than one occasion, the keyword and traffic stats weren't accurate
Read the original on Capterra ↗Keyword researchEase of use
SC
Sean Cooper
Marketer, Self-employed · 2025-11-10
GetApp ★★★★★Veteran with the regular flaws
The biggest thing Moz has going is its name. It earned credibility for being around for so long. The accuracy of these tools is notoriously not fail-proof. I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools. Pros: It's one of the first SEO tools, and as a result, it's more reliable. The Keyword research tool is easy to use. Cons: 1. The freemium model is very limited 2. It's not always reliable. On more than one occasion, the keyword and traffic stats weren't accurate
Read the original on GetApp ↗Keyword researchEase of use
AP
Akash P.
Director of Marketing, Mid-Market · 2025-08-12
G2 ★★★★★Reliable SEO tool with excellent keyword research and tracking features
What they like: Moz Pro offers one of the most intuitive interfaces in the SEO space, making it easy to navigate even for beginners. The keyword difficulty score is accurate and extremely helpful for prioritizing targets. Rank tracking and site audit reports are clear and actionable, and the link explorer is a great resource for backlink analysis. The real standout is the wealth of educational resources through Moz Blog and Moz Academy, which make it easy to stay updated on SEO best practices. What they dislike: Site crawling can be a bit slow compared to some competitors, and the backlink index isn’t as extensive as tools like Ahrefs or SEMrush.
Read the original on G2 ↗Keyword researchRank trackingBacklinks
DC
Dave C.
Senior Copywriter, Lifecycle, Small-Business · 2025-08-11
G2 Rated 3.5/5Great for SEO Insights, Minor Tweaks Needed
What they like: I appreciate Moz Pro's ability to provide a high-level overview of my website's visibility, which is simple enough for someone with basic SEO knowledge to grasp. The search visibility graph and month-over-month changes are particularly helpful. I find the keyword gap analysis tool to be a valuable feature. The competitive pricing and straightforward feature set make it easy to understand and appealing, even if I'm considering buying it for the first time. What they dislike: I find the keyword tracking process to be insufficiently automated, requiring manual input of keywords. It would be more efficient if the product could automatically track and display terms that sites are ranking for. Additionally, the pricing structure is not ideal as keyword tracking is priced in buckets rather than being included in the Moz Pro subscription.
Read the original on G2 ↗Pricing
DB
Diego B.
Corporate Marketing Manager, Enterprise · 2025-08-11
G2 ★★★★★Powerful SEO Tool with Solid Insights, but Room for Improvement
What they like: Moz Pro offers a user-friendly interface with clean data visualizations that make it easy to understand SEO metrics at a glance. The keyword research tool is robust, with keyword difficulty scoring and SERP analysis that help refine targeting strategies. I also appreciate the site crawl feature, which quickly identifies technical SEO issues and offers actionable recommendations. The educational resources, like Moz Academy, are a huge plus for sharpening SEO skills. What they dislike: While Moz Pro is feature-rich, its keyword database sometimes feels smaller compared to competitors, which can limit long-tail keyword opportunities. The rank tracking updates are slower than real-time tools, and some reports lack the level of granularity advanced users might want. The price point can be steep for smaller businesses given these limitations.
Read the original on G2 ↗Keyword researchRank trackingSite audit
JM
👾 Jara M.
Head Of Marketing, Small-Business · 2024-05-15
G2 ★★★★★Well Rounded SEO Tool
What they like: Moz has the tool kit to cover a wide array of digital marketing needs, from rankings and traffic to competitor analysis it's nice to have all the data in one place. The rank tracking is accurate while I do wish the report ran more frequently. The platform provides good visibility into changes over time and alerts to drops in rankings or technical site issues. Moz is where I spend my Monday mornings reviewing reports and reviewing results. The resources Moz offers for training are unmatched with some of the best SEO training materials in the industry it's easy to train staff and get newer marketers up to speed. Having used Moz off and on for over 10 years it's a tool I come back to time and again as a trusted quality source of truth for digital marketing. What they dislike: I'd love to see more customization in the technical monitoring components and expansion of the writing assistant tools something SEM Rush does very well.
Read the original on G2 ↗Rank trackingReportingLearning
AA
Angus A.
Director, 1-10 employees · 2025-06-16
Capterra ★★★★★Very solid option for All-in-One Seo management in 2025
We used Moz Pro for a year after coming across from SE Ranking when they increased their subscription fees substantially. Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools. Ultimately though, we preferred SE Ranking for the price bracket. Pros: Great UI with a wide range of tools to improve SEO, responsive and easy to setup and track keywords. Cheaper price than the other top tools. Cons: Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush. Also for the price there are other options that may better suit your needs.
Read the original on Capterra ↗Rank trackingEase of usePricing
AA
Angus Ashton
Director, 1-10 employees · 2025-06-16
GetApp ★★★★★Very solid option for All-in-One Seo management in 2025
We used Moz Pro for a year after coming across from SE Ranking when they increased their subscription fees substantially. Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools. Ultimately though, we preferred SE Ranking for the price bracket. Pros: Great UI with a wide range of tools to improve SEO, responsive and easy to setup and track keywords. Cheaper price than the other top tools. Cons: Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush. Also for the price there are other options that may better suit your needs.
Read the original on GetApp ↗Rank trackingEase of usePricing
MD
Maud Démazure
AU · 2025-03-21
Trustpilot ★★★★★Excellent tool and customer support.
Excellent tool and customer support.
Read the original on Trustpilot ↗Support
VU
Verified User in Marketing and Advertising
Small-Business · 2025-08-07
G2 ★★★★★Reliable Tool for SEO
What they like: I really like its organization for various tracked sites, which helps a lot as someone using it at an agency that works with multiple clients. What they dislike: Sometimes data can be a little convoluted or obscured. For example, if something (a keyword, web page, etc) is ranked really low, it's defaulted to having a rank of 51+, and even if that's fine in terms of acknowledging something is a low ranking, it would still be helpful to have a more meaningful number there.
Read the original on G2 ↗EP
Eric P.
Small-Business · 2023-12-12
G2 Rated 3.5/5Mostly Positive But With a Few Issues
What they like: Overall, I really like Moz Pro, including the custom ranking reports, keyword analysis, error reporting, and more. I use the program pretty much daily for several of our clients, and it makes us look professional. What they dislike: I've been unable to downgrade my account for some time now and am currently paying $299 per month for this service. Now that I have fewer than ten clients, I should only be charged $179/month according to this page: https://moz.com/products/pro/pricing. I've tried downgrading, but every time I click on "Account and Billing," it generates a 502 error. I also sent a message to their support team last week and have not received a response yet.
Read the original on G2 ↗ReportingSupportPricing
BM
Beaton M.
Creative Director, Small-Business · 2020-09-29
G2 ★★★★★MOZ Pro all-in-one SEO suite
What they like: When you use Moz Pro you get all the tools you require for Search Engine Optimisation under one roof so you can coordinate and track your SEO campaign effectively. You can check your DA as you begin and then track if the changes in your SEO are making an impact in the Search engine results page ranking. The Domain Authority metric created by Moz also offers a tool one can use to compare rankings of either their own sites or their competition. What they dislike: The price tag for the suite has a rather steep pricing if you want to get the entire range of options and tools for SEO. Although you do get a free 30-day trial, you can also use the Domain Authority for free but with severely limited results and allowing for limited times you can use the tool in a day. When you use the MozBar browser extension, it will periodically sign you out and then you have to log in again for it to give you the Domain Authority tracking mode. You would think that as I was using it on the same machine and browser, it would just stay logged in.
Read the original on G2 ↗Rank trackingDomain AuthorityMozBar
TJ
Thor J.
Web Marketing Manager - Inbound Marketing, Small-Business · 2016-10-25
G2 ★★★★★We use Moz Pro to analyze our SEO marketing strategy.
What they like: Moz Pro offers a great Keyword Explorer tool that allows you to understand all keywords you may or may not use and how easy or difficult they may be to rank for down the line. They are entirely committed to expanded their search phrases and attributes they provide for SEO marketers. What they dislike: Moz is a bit pricey for a smaller business. We pay around $90 a month to have the software available to us. I think Moz is great for SEO companies that would use the tool day after day, but it can be a little steep for a company that is doing their own in-house SEO management.
Read the original on G2 ↗Keyword researchPricing
BV
Bryan V.
Digital Marketing Analyst, Small-Business · 2014-04-26
G2 Rated 3.5/5A good one to have in the box, but I often supplement with other tools too.
What they like: It helps me find links and filter them out by internal/external, follow/nofollow, on what pages of the domain the links are pointing, etc. The feature to find fresh mentions via tweets can be helpful sometimes too, along with brand alerts. What they dislike: Downloading standard or advanced reports requires a few minutes wait up to 10-20 minutes sometimes. I don't know if there are better alternatives. Moz times out / logs me out too frequently. I'll have to log in 2-3 times per work day--why can't the login session last 24 hours? Using the Moz bar actually messes up Gchat/hangouts chat box. It pushes it down, so if I want to use the chat I have to close the bar, which can be annoying.
Read the original on G2 ↗MozBarReporting
VU
Verified User in Tobacco
Mid-Market · 2018-04-18
G2 ★★★★★Great software tool to help track and maintain your website performance.
What they like: I like that the tool is very easy to navigate. I use the rank tracker along with open site explorer, and the keyword explorer on a daily basis. These tool help me make sure that we are building and maintaining SEO ranking with our site. What they dislike: When using the Keyword explorer when you search a keyword there is a section called SERP analysis and this only gives you the info on the first page (about the top 10 ranked pages) I would like to see this be a bit more extensive. I also think that the Rank checker should automatically update the ranks on the keywords you choose in stead of having to manually updated each line daily.
Read the original on G2 ↗Keyword researchRank trackingEase of use
ZJ
Zachary J.
VP Engineering, Data & Platform, Mid-Market · 2016-03-18
G2 ★★★★★A good tool for monitoring your garden
What they like: The configuration of keyword monitoring reports is easy, and provides valuable ongoing awareness of the performance of our efforts. We use the reports like priority lists, or drive more work where it is needed the most (determined along with other analytics tooling). The professional advice and related industry news is also great. What they dislike: Having to pay additional for any significant API is a bit of a drag. The $500/mo minimum for anything above simple data requests leaves us deciding whether to write an email scraper is just as much cost. I'm sure the large-volume APIs are important for sites that do rapid programmatic variation of content in controlled experimental refinement of SEO rank.
Read the original on G2 ↗ReportingPricing
FP
Francis P.
CEO & Founder, Mid-Market · 2012-12-28
G2 Rated 3.5/5The best and first stop for SEO marketing
What they like: I haven't used them for about a year but I haven't really found a resource on the internet that has all SEO tools & resources all together in one place, their tools are really good for analysing your sites as well as comparing your site with competitors and finding keywords. Also you can ask questions to their experts which is great! What they dislike: Its now costs quite a bit. A year ago I was paying $49/mth now its $99/mth+ But some of the newish tools are quite processor & data intensive so I can understand why the increase in price. A few of the tools you can find for free on the internet but TBH if your just starting out in SEO its a good place to start. Is SEO still as important as it used to be? with Social networks maybe the focus has been reduced a bit on SEO?..
Read the original on G2 ↗Pricing
JR
Joe R.
Founder, Consultant, Enterprise · 2014-03-26
G2 Rated 3.5/5Good SEO Suite, But Doesn't Have Everything
What they like: Moz's Open Site Explorer tool is excellent for getting a quick look at a website and comparing it to others. The Domain Authority metric they've created is the industry standard. They have an excellent community, and great Q+A for Pro Members. They also excel at some specific tools such as their Moz Toolbar, On Page Grader, Keyword Difficulty Tool, and Fresh Web Explorer. What they dislike: Open Site Explorer is not as fast or comprehensive as competitors such as Ahrefs and Majestic SEO. Moz has addressed that they're improving their crawling speed, but it's still too slow. Fresh Web Explorer is cool for links shared on Twitter, but doesn't pick up all fresh links. Their Keyword Difficulty tool would be exponentially better if you could run 100 keywords at once. You'll most likely need to use Moz along with other solutions to get Total SEO Awareness.
Read the original on G2 ↗Keyword researchDomain AuthoritySite audit
BP
Brian P.
Partner, Director of Client Services, Small-Business · 2014-03-21
G2 ★★★★★Powerful research tools and handy metrics tracking but reporting leaves a lot to be desired
What they like: I really like the competitive research tools. Being able to compare the Top 10 SERPS for any keyword or phrase across domain, page, link, and social metrics is incredibly powerful. The keyword grader is also a quick, handy tool that I use at least a few times a week as quick validation on keyword optimization for a page. I open up a new campaign for every client and track keyword rankings as well. While it is a good general 'pulse check' for rankings, we are finding localization a much bigger factor, and not being able to set a location to track rankings for really stinks. So, for more granular rank tracking we use AuthorityLabs. What they dislike: The reporting mechanism and presentation is nowhere near where it should be to be 'client ready'. We use some of the content and metrics in our reporting, but it would be nice to be able to create a report that could be sent straight to a client. In a lot of cases Raven Tools can handle automated reporting where Moz cannot.
Read the original on G2 ↗Rank trackingReporting
VU
Verified User in Marketing and Advertising
2020-04-03
G2 (Moz Local) ★★★★★Useful Tool, With Some Quirks
What they like: I like that Moz is a centralized place to see all your local listings in one place. Definitely makes it easier than having to manually check - especially for the non-Google/Yelp/etc. smaller sites I wouldn't think to visit. The interface is easy to understand for users and it's very simple to use. What they dislike: In my time using Moz I noticed a lot of random issues with it. It would flag certain things, but then when I'd go to update them it wouldn't exist. It's also hard to justify spending on it repeatedly when...honestly, the listings don't change much. Realistically, for most businesses you really only need to use it once initially to get everything set up, and then maybe every 6 months or so as things break. It's not necessarily worth the ongoing cost unless you're a large company with multiple locations. I work at an agency and most of our clients were small, with only one store/location. For them, the view in Moz was pretty much the same month over month. Really the only tool we would use regularly would be the customer feedback tab...but you can also log directly into Google/Yelp/et. all for free so for some clients it was hard to justify the ongoing cost.
Read the original on G2 (Moz Local) ↗Local listingsPricing
MG
Mridul G.
Search Engine Optimization Executive · 2023-06-15
G2 (Moz Local) ★★★★★Moz Local Fulfills All SEO Requirements
What they like: MOZ is ideal for SEO-related items like site audits, crawling reports, etc. Using Moz's incredibly user-friendly interface, I can quickly generate beautiful reports for clients and myself. I use it specifically to reveal "no-follow" connections on websites. This is especially beneficial when considering using backlinks by posting on websites supporting content syndication. Although it offers keyword tracking, it goes further in a few aspects. Search Visibility is a measure that the system offers. This score may be applied to all the keywords being tracked or only to those within a user-defined category. As a result, this aids in our understanding of the website's performance and specific product categories. Additionally, we can see how the three rivals stack up. What they dislike: Their customer service is subpar. Occasionally, data from a tool used to assess competition is not correct. There are several differences if you compare the data from MOZ with that from Google Search Console and Ahrefs. I used them to analyze ten projects for links and discovered that they could not crawl backlinks that I made a few months ago, despite being visible in search console data. They must improve their dot bot. They are unable to recognize the internal connections on my websites either. I found 8 out of 100 projects had no internal links when I examined them. The Moz Local tool is missing essential functions like Citation Builder and Reputation Manager. There is no free trial available for Moz Local either.
Read the original on G2 (Moz Local) ↗BacklinksSite auditLocal listings
SB
Skyler B.
Content Writer, Self-employed · 2022-06-22
Capterra ★★★★★Moz is good SEO software but there are now better options available
Moz used to be the industry-leading SEO software when Rand Fishkin was the face of the company. But after he left, Moz has kind of been passed with Ahrefs and SEMRush who offer more advanced features, a better UI, and cheaper prices. Pros: I liked how Moz was able to detect technical SEO issues that I had with my website, and it picked up some additional issues that weren't found with Ahrefs. The site audit feature is also very good. Cons: The data doesn't seem to be as accurate as with Ahrefs or SEMRush. The interface is outdated and clunky. I don't like the 'Moz Spam Score' metric, which is not used by any other SEO software or Google. It appears to be an outdated metric and is only updated every 3-6 months - in the world of fast-pasted SEO, that is too infrequent for my preference. I also don't like that I reached out to customer support and just received a generic copy-paste response that didn't address my query at all.
Read the original on Capterra ↗Domain AuthoritySite auditSupport
PM
Patrick M.
Director, Marketing Technology, 11-50 employees · 2019-09-04
Capterra ★★★★★Solid agency-based SEO tool
We have the best results using Moz for small "needy" clients that benefit from the slew of automated reports to keep them in the know. It is also, to the best of my knowledge, one of the earliest mainstream SEO tools, so the platform in general is very well tested, tweaked, and stable. Pros: Moz has been around for a very long time, and the thing that sets it aside against other SEO tools is the depth and stability of agency-based features and functionality. It has very good automated reports that make it very easy to keep your clients abreast, along with a variety of crawl schedules you can setup that will send alerts for things like 404 errors in broken links to other pages. I particularly love this for websites with an emphasis on blogging that might link to outside websites that can change or remove pages without you knowing. Cons: It lacks all sense of anything regarding lead gen goals or reporting, which many competing tools do offer. I also find it to be less "deep" than several other key SEO tools in its ability to compare things like page rank and targeted keywords due to having a smaller database. It's much more focused on on-site SEO health as opposed to the "big picture."
Read the original on Capterra ↗Site auditReportingLearning
NS
Nathan S.
Digital Marketing Manager · 2018-12-13
Capterra ★★★★★Using MOZ in a world of SEO tools
Pros: Moz is a great SEO tracking tool for beginners and intermediates, though more advanced SEO experts may want to look elsewhere. The best features of MOZ include: 1) Open Site Explorer - This allows you to monitor and assess backlinks from your site and other competitors to monitor their quality. 2) Keyword Research - one of MOZ's key features is keyword performance and tracking as well as research. This feature works great for keyword tracking. 3) MOZBar - The ability to add a MOZ toolbar to any browser to track metrics on the fly is one of the best features of MOZ. Domain Authority, Page Authority and backlink quality can all be assessed without opening the MOZ website. 4) Site Review - While not the most comprehensive, MOZ's site review gives you key pointers on things that you can do to improve your sites SEO and some good SEO practices. This is helpful if you need to review several sites to see what their SEO score is. Cons: My biggest con with MOZ, is that it has fallen behind other SEO tools in terms of crawl depth, SEMRUSH for example crawls more pages than MOZ and it is just a keyword research tool. As a result, as an SEO you may find the metrics you are getting are not as detailed as what you would find on other tools.
Read the original on Capterra ↗Keyword researchBacklinksDomain Authority
VR
Verified Reviewer
Content and PR Marketing Manager, 201-500 employees · 2018-01-30
Capterra ★★★★★Suite of SEO tools for people with web strategy and optimization needs.
Updated keywords for traffic acquisition and content creation, fixed crawl issues thanks to list and suggestions, created an SEO strategy for 1-2 person marketing department that doesn't take much time to monitor and update. Pros: It provided general reporting very easily and helps you dig deeper into your specific needs. Also provides suggested fixes or solutions to problems and lack of data so you're never stuck or don't know what the next step is. Cons: It's segmented enough that finding the right tool isn't always evident. That being said I was using it as a means to an SEO habit for our websites so in that regard it was more of a learning curve.
Read the original on Capterra ↗Site auditReporting
HT
Honoree T.
Digital Marketing Director, Web Designer, and Analyst, Self-employed · 2017-11-17
Capterra ★★★★★Awesome SEO Tool Especially for Local Search
Pros: Best feature is the local search tool where you can see how your business is listed in 10 to 20 places at once. You can then click the links to the online listings and correct any errors easily to make them all match. This is necessary for search engine optimization: the business name address, phone number, and information matches everywhere online exactly the same. Normally it would be a longer process because you would have to do Google searches to find all this information spread out all over the web. Cons: They have fewer features than SEMrush their competitor: including competitive research on your competitors AdWords ads, display ads, and cost of ads.
Read the original on Capterra ↗Local listingsPricing
AD
Adam D.
CEO, 11-50 employees · 2017-08-15
Capterra ★★★★★Provides solid SEO monitoring but is falling behind competitors.
This system monitors keyword performance, provides several useful SEO metrics, and also makes those metrics available in a browser toolbar. I would say MOZ is easily in the top two SEO tools available. Pros: MOZ is a solid SEO monitoring tool that we will likely continue to use. It provides keyword tracking but takes it a step further in a couple of ways. The system provides a metric called Search Visibility. This score can either be applied to all of the keywords that are being tracked or just the keywords within a user controlled category. So this helps us understand how the site is performing but also individual product categories. We are also able to see how three competitors compare. The system is junk in, junk out. So if you don't track the right keywords, then you aren't going to get good information. But if used appropriately, you likely won't find a better system for the money. Cons: As of the Summer of 2017, the company has fallen behind some of its competitors. Not to the point that we are going to make a switch. But we do have smaller subscriptions to their competitors to take advantage of all systems. MOZ has really fallen behind in two ways: Domain Authority and Backlinks. Domain Authority is a metric used to gauge the overall strength of a website. It gets updated semi frequently and MOZ has made bad updates before. There are better metrics that gauge the likelihood the site will rank. But we still use DA in combination with those other metrics from other companies. I do think DA does a good job of putting websites into different buckets. But if two sites are within 5-7 points, it is really almost a wash. The second area is the number of backlinks the system detects. In most instances, we have seen other backlink checkers find twice as many backlinks. Again, we use all available backlink checkers. But MOZ isn't leading the industry here.
Read the original on Capterra ↗BacklinksDomain AuthorityMozBar
VR
Verified Reviewer
Digital Marketing Manager, 11-50 employees · 2015-07-09
Capterra ★★★★★Useful set of tools
I've used Moz across several roles in the last 4 years and found it to be very useful. My favourite tool from Moz has to be Open Site Explorer, which is great for getting a quick overview of the authority of a website, with data to back this up which mainly comes from backlink profile and social shares. This tools allows me to dig into my backlinks, checking the authority at domain level & page level, along with a spam score which is useful when looking to identify low quality links. it can also be used to compare link metrics with other websites, which is great for discovering new links. I have to say, I've never been a huge fan of using Moz for SEO campaigns, as a lot of the suggestions that were being made to optimise my pages were very basic. However, it looks like they have made a lot of changes since I last used it, providing more of a dashboard approach which is good for getting an overview of a website. Pros: Access to Mos's suit of tools to help with the main aspects of online marketing Great for getting a snapshot of website performance Good for identifying new opportunities for links & Keywords OSE is a great tool which provides a snapshot of your link profile with many great features Nice custom reports Access to a number of discounts or exclusive free trials through Moz's 'Perks' Cons: OSE doesn't discover as many links as some of the other SEO tools that I use
Read the original on Capterra ↗BacklinksDomain AuthorityReporting
SB
Skyler Benson
Self-employed · 2022-06-22
Software Advice ★★★★★Moz is good SEO software but there are now better options available
Moz used to be the industry-leading SEO software when Rand Fishkin was the face of the company. But after he left, Moz has kind of been passed with Ahrefs and SEMRush who offer more advanced features, a better UI, and cheaper prices. Pros: I liked how Moz was able to detect technical SEO issues that I had with my website, and it picked up some additional issues that weren't found with Ahrefs. The site audit feature is also very good. Cons: The data doesn't seem to be as accurate as with Ahrefs or SEMRush. The interface is outdated and clunky. I don't like the 'Moz Spam Score' metric, which is not used by any other SEO software or Google. It appears to be an outdated metric and is only updated every 3-6 months - in the world of fast-pasted SEO, that is too infrequent for my preference. I also don't like that I reached out to customer support and just received a generic copy-paste response that didn't address my query at all.
Read the original on Software Advice ↗Domain AuthoritySite auditSupport
NS
Nathan Sichilongo
2018-12-13
Software Advice ★★★★★Using MOZ in a world of SEO tools
Pros: Moz is a great SEO tracking tool for beginners and intermediates, though more advanced SEO experts may want to look elsewhere. The best features of MOZ include: 1) Open Site Explorer - This allows you to monitor and assess backlinks from your site and other competitors to monitor their quality. 2) Keyword Research - one of MOZ's key features is keyword performance and tracking as well as research. This feature works great for keyword tracking. 3) MOZBar - The ability to add a MOZ toolbar to any browser to track metrics on the fly is one of the best features of MOZ. Domain Authority, Page Authority and backlink quality can all be assessed without opening the MOZ website. 4) Site Review - While not the most comprehensive, MOZ's site review gives you key pointers on things that you can do to improve your sites SEO and some good SEO practices. This is helpful if you need to review several sites to see what their SEO score is. Cons: My biggest con with MOZ, is that it has fallen behind other SEO tools in terms of crawl depth, SEMRUSH for example crawls more pages than MOZ and it is just a keyword research tool. As a result, as an SEO you may find the metrics you are getting are not as detailed as what you would find on other tools.
Read the original on Software Advice ↗Keyword researchBacklinksDomain Authority
AD
Adam Draper
11-50 employees · 2017-08-15
Software Advice ★★★★★Provides solid SEO monitoring but is falling behind competitors.
This system monitors keyword performance, provides several useful SEO metrics, and also makes those metrics available in a browser toolbar. I would say MOZ is easily in the top two SEO tools available. Pros: MOZ is a solid SEO monitoring tool that we will likely continue to use. It provides keyword tracking but takes it a step further in a couple of ways. The system provides a metric called Search Visibility. This score can either be applied to all of the keywords that are being tracked or just the keywords within a user controlled category. So this helps us understand how the site is performing but also individual product categories. We are also able to see how three competitors compare. The system is junk in, junk out. So if you don't track the right keywords, then you aren't going to get good information. But if used appropriately, you likely won't find a better system for the money. Cons: As of the Summer of 2017, the company has fallen behind some of its competitors. Not to the point that we are going to make a switch. But we do have smaller subscriptions to their competitors to take advantage of all systems. MOZ has really fallen behind in two ways: Domain Authority and Backlinks. Domain Authority is a metric used to gauge the overall strength of a website. It gets updated semi frequently and MOZ has made bad updates before. There are better metrics that gauge the likelihood the site will rank. But we still use DA in combination with those other metrics from other companies. I do think DA does a good job of putting websites into different buckets. But if two sites are within 5-7 points, it is really almost a wash. The second area is the number of backlinks the system detects. In most instances, we have seen other backlink checkers find twice as many backlinks. Again, we use all available backlink checkers. But MOZ isn't leading the industry here.
Read the original on Software Advice ↗BacklinksDomain AuthorityMozBar
SG
Sam Gooch
11-50 employees · 2015-07-09
Software Advice ★★★★★Useful set of tools
I've used Moz across several roles in the last 4 years and found it to be very useful. My favourite tool from Moz has to be Open Site Explorer, which is great for getting a quick overview of the authority of a website, with data to back this up which mainly comes from backlink profile and social shares. This tools allows me to dig into my backlinks, checking the authority at domain level & page level, along with a spam score which is useful when looking to identify low quality links. it can also be used to compare link metrics with other websites, which is great for discovering new links. I have to say, I've never been a huge fan of using Moz for SEO campaigns, as a lot of the suggestions that were being made to optimise my pages were very basic. However, it looks like they have made a lot of changes since I last used it, providing more of a dashboard approach which is good for getting an overview of a website. Pros: Access to Mos's suit of tools to help with the main aspects of online marketing Great for getting a snapshot of website performance Good for identifying new opportunities for links & Keywords OSE is a great tool which provides a snapshot of your link profile with many great features Nice custom reports Access to a number of discounts or exclusive free trials through Moz's 'Perks' Cons: OSE doesn't discover as many links as some of the other SEO tools that I use
Read the original on Software Advice ↗BacklinksDomain AuthorityReporting
PM
Patrick McMullen
11-50 employees · 2019-09-04
Software Advice ★★★★★Solid agency-based SEO tool
We have the best results using Moz for small "needy" clients that benefit from the slew of automated reports to keep them in the know. It is also, to the best of my knowledge, one of the earliest mainstream SEO tools, so the platform in general is very well tested, tweaked, and stable. Pros: Moz has been around for a very long time, and the thing that sets it aside against other SEO tools is the depth and stability of agency-based features and functionality. It has very good automated reports that make it very easy to keep your clients abreast, along with a variety of crawl schedules you can setup that will send alerts for things like 404 errors in broken links to other pages. I particularly love this for websites with an emphasis on blogging that might link to outside websites that can change or remove pages without you knowing. Cons: It lacks all sense of anything regarding lead gen goals or reporting, which many competing tools do offer. I also find it to be less "deep" than several other key SEO tools in its ability to compare things like page rank and targeted keywords due to having a smaller database. It's much more focused on on-site SEO health as opposed to the "big picture."
Read the original on Software Advice ↗Site auditReportingLearning
KN
Kevin Nielsen
201-500 employees · 2018-01-30
Software Advice ★★★★★Suite of SEO tools for people with web strategy and optimization needs.
Updated keywords for traffic acquisition and content creation, fixed crawl issues thanks to list and suggestions, created an SEO strategy for 1-2 person marketing department that doesn't take much time to monitor and update. Pros: It provided general reporting very easily and helps you dig deeper into your specific needs. Also provides suggested fixes or solutions to problems and lack of data so you're never stuck or don't know what the next step is. Cons: It's segmented enough that finding the right tool isn't always evident. That being said I was using it as a means to an SEO habit for our websites so in that regard it was more of a learning curve.
Read the original on Software Advice ↗Site auditReporting
HT
Honoree Tigrett
Self-employed · 2017-11-17
Software Advice ★★★★★Awesome SEO Tool Especially for Local Search
Pros: Best feature is the local search tool where you can see how your business is listed in 10 to 20 places at once. You can then click the links to the online listings and correct any errors easily to make them all match. This is necessary for search engine optimization: the business name address, phone number, and information matches everywhere online exactly the same. Normally it would be a longer process because you would have to do Google searches to find all this information spread out all over the web. Cons: They have fewer features than SEMrush their competitor: including competitive research on your competitors AdWords ads, display ads, and cost of ads.
Read the original on Software Advice ↗Local listingsPricing
JC
Jordan Comstock
Digital Marketing Specialist · 2019-10-22
TrustRadius Rated 8/10Moz Pro is good, Free version is great
I have used both moz pro and free versions for 3 years now. With the pro product, we used it to track our rankings and keywords. I am an avid user of the moz bar while online. by far my favorite part of the product is the moz bar. It helps me to see DA, followed links with ease on any site. I also used the link explorer to analyze links and competitors. Pros: DA in the moz bar. My favorite Domain authority tracking tool.; Highlights followed and no follow links, as well as show on page elements. allows you to see it easy without viewing source code.; Keyword explorer. decent KW tool. Cons: Pro subscription isn't the be all end all of SEO. Other tools do KW, Links better in my opinion.; DA isn't always consistent with other tools, which can be frustrating when comparing data.; Expensive.
Read the original on TrustRadius ↗Keyword researchRank trackingBacklinks
VU
Verified user
51-200 employees · 2018-12-12
TrustRadius Rated 8/10MozPro: A better tool for keyword research and on-page search engine optimization
Moz Pro is a suite of SEO tools that helps us optimize our content for higher search engine rankings and quality traffic. The tool is used by our marketing team to audit and improve content and pages, as well as to do keyword research to identify high value topics for new content. Pros: Understanding who is coming to our site, and what they searched for that led to us.; Monitoring search engine rankings, and how we rank for certain keywords.; Optimizing our current pages so we can get the best ranking possible.; Identifying new content that we should target. Cons: Custom reports are available, but it can be a little confusing to learn how to create them.; Pricing can be prohibitive for smaller companies, although a 30-day trial is available.; Branded reports are not available in the entry-level tier.
Read the original on TrustRadius ↗Keyword researchRank trackingSite audit
DN
Dragan Nikolic
Contributor · 2018-04-25
TrustRadius Rated 7/10Moz - A good all-in-one SEO tool that has yet to reach its true potential
I work for a small marketing agency and we use it to optimize landing pages for keywords as I found its Page Grading Tool to be immensely helpful in that regard. Moz also features a local search optimization tool called Moz Local. We have clients who also need local SEO, where we configure Moz to monitor Google SERPs for countries and areas of their operation. Moz has given us fairly consistent data and reports, but know that local SEO requires a lot of manual labor and no tool can do it all by itself.<br>Moz knowledge base is huge and offers a vast amount of useful data. Moz Pro dashboard is sprinkled with tips and they are useful to novice and advanced users, as well. Rand Fishkin explains what every feature does in the videos, so you'll always learn something new while using the platform. When setting the campaign, you'll be asked to input 3 of the competitor websites and also choose which search engines you want to use. I find this feature quite nice, as you'll be able to track the progress nicely. Pros: Reporting system; Competition comparison; On-page grading system; Moz is great for reporting when you have a lot of campaigns to monitor, even though their database lacks the vastness of other SEO tools Cons: Not very clean UI; UI not responsive; Not very accurate link index
Read the original on TrustRadius ↗Local listingsReporting
VU
Verified user
1001-5000 employees · 2014-05-16
TrustRadius Rated 8/10A SEO Staple
We use Moz for research and analysis of our main business websites. The SEO mainly uses it. Moz Analytics allows us to track SERP positions for a highly targeted set of keywords. We use the suite of Moz tools and analytics helps us to build a fuller picture of the current organic landscape of search and how sites fit into that picture. The data is reliable so we're able to make more actionable conclusions from reports on real results. The Moz community and blogs is a great way to stay in conversation with other SEOS and keep abreast on current industry trends and updates. Pros: Moz Community Q&A. It's has the trust and quality that other online forums just do not have. People ask real questions and it's easy to get answers and discussions going. Because Moz moderates the discussions, there's an governance that helps to ensure that the information shared is indeed accurate, safe, and correct.; Moz's Open Site Explorer is still one of my favorite tried and true ways to research a site's backlink profile. Intuitive filter options allow me to sift through 1000s of link data with ease, spending less time data collecting and more time analyzing.; I like the On-Page grader. I use it as a go-to to review keyword optimization for Bing. It helps me evaluate keyword optimization for a given page. It's a nice to know rather than an KPI for Google optimization. However for people (smart SEOs) who optimize for both Bing and Google, it's a useful in helping identifying issues that occur on Bing and that may or may not on Google.; White Board Fridays. Blogs are great, but having someone casually present topics helps in the learning. And of course, as a SEO, I always appreciate varied and engaging content. Cons: The number of campaigns (tracked sites) you're allowed to create in Moz Analytics is rather low; Be nice to have a larger limit on the number keywords one is able to track
Read the original on TrustRadius ↗BacklinksReportingLearning
ML
Mackinley Levine
Asst. Editor and SEO Analyst · 2014-05-09
TrustRadius Rated 8/10MOZ - Powerful and User-Friendly SEO Suite
Our editorial staff has some experience using Moz, but I'm the primary user of the product.<br><br>Part of my role involves determining the SEO health of various sections of the site, and Moz's keyword tracking feature allows me to label keywords accordingly. This is nice, because it doesn't require me to keep any external documentation indicating which keywords are which.<br><br>I'm also responsible for addressing is technical issues with certain sections of the site. Moz provides a crawler that takes a peek at our site every week, but it's very basic and cannot receive positive instructions regarding which pages to crawl. You can, however, use robots.txt to tell the crawler which pages you want it to ignore. This wouldn't pose a problem for smaller brands (with smaller sites), but because our site is so big on content, Moz's cap of 10,000 crawled pages severely limits the usefulness of this tool for me.<br> Pros: Moz allows you to label keywords easily. This makes the data far more meaningful (and easy to organize) when you export week-over-week keyword rankings to Excel.; Moz's onpage grader is fantastic, because it runs each page through a check list of common sense SEO criteria and "grades" the page accordingly.; Moz's SERP analysis is really cool. Unlike the tool SEMRush provides, Moz doesn't just give you a breakdown of who's ranking for a given keyword--they show you how these sites stack up against each other in terms of domain authority, back links, linking domains, etc. Sometimes, meaningful patterns jump out of this information, providing us with a strategy to emulate. Cons: Moz's crawler is very limited, but I consider it an add-on. If the crawler could receive positive instructions regarding which subdirectories to crawl, I wouldn't consider the 10,000 page cap to be a big deal.; Moz's on-page grader doesn't account for synonyms or keywords that are considered semantically identical by Google. For instance, a page that's ranking for "1st grade math worksheets" receives an "F" if the; I still have yet to figure out how to permanently sync Moz with our Google Analytics account. The plugin constantly gets disabled due to an issue I have yet to resolve.
Read the original on TrustRadius ↗Rank trackingDomain AuthoritySite audit
BA
Ben Alvord
Web Marketing Manager · 2014-01-28
TrustRadius Rated 8/10SEOmoz is a Great Tool for Web Marketing Pros
At Mendix, we use SEOmoz primarily for the SEO rank tracking function, as well as the Link Analysis. SEOMoz is used within just our small marketing department. We're able to track where we rank for a list of our prioritized keywords, as well as where our top competitors rank for those same keywords. Historical data on rankings is stored as well so that we can see trends regarding the improvement or decline in those rankings (the rankings update once a week). Pros: Tracking rankings for targeted keywords, and comparing those rankings against competitors; Tracking inbound links; Active web forum where you can get answers for a broad range of web marketing questions Cons: There tends to be a significant lag in time for their spider to pick up new inbound links; I'd like to be able to add additional competitors to track in addition to the 3 that are allowed; Rankings are tracked down to the top 50. It would be great if rankings were tracked down to the top 100 (I subscribe to a separate service which tracks down to this level).
Read the original on TrustRadius ↗Rank trackingBacklinks
CC
Cynthia Chartier
US · 2023-08-23
Trustpilot ★★★★★Moz customer support
Amazing support! Solved my problem fast!
Read the original on Trustpilot ↗Support
RS
Ryan S.
Internet Engineer, Small-Business · 2024-08-22
G2 ★★★★★Moz Pro - A Comprehensive SEO Tool with Room for Transparency
What they like: Moz Pro is a robust SEO tool that excels in providing a clear overview of your site’s performance. One of its standout features is the Search Visibility metric, which distills the often overwhelming array of SEO variables into a single, easy-to-understand number. This is particularly beneficial when I need to quickly assess how a site is performing or when I’m communicating with clients who may not be familiar with the nitty-gritty of SEO. Beyond that, Moz Pro offers a suite of tools that cover almost every aspect of core SEO best practices. The Keyword Explorer is particularly useful, providing in-depth insights into keyword difficulty, potential, and search volume. I also appreciate the Link Explorer, which offers a detailed analysis of a site’s backlink profile, helping to identify opportunities for improvement. The on-page optimization suggestions are another highlight, making it easier to identify and address issues that could be affecting search rankings. Additionally, the concise, understandable, and accessible descriptions of each issue identified by the crawler are incredibly useful when communicating with clients. The tool’s user interface is fairly intuitive, and it’s clear that Moz is investing in updating both the tool and the underlying metrics, which is encouraging. What they dislike: While Moz Pro does a great job of simplifying SEO, there are some areas where it falls short. The Search Visibility metric, while useful, sometimes feels like a black box. I often find myself questioning the accuracy of this metric, especially when trying to explain the results to clients. This can be frustrating when clients are looking for clear, tangible results from their investment. Additionally, while the tool offers a comprehensive range of features, some of them feel a bit outdated compared to newer tools on the market. The crawler can be slower and less thorough than I’d like, occasionally missing issues that other tools detect. The site audit tool, while generally good, doesn’t always provide the depth of analysis I need for more complex websites. The custom report builder, despite having a lot of good ideas, is clumsy in execution. It’s easy to “break” a report while editing, and the date functionality, although powerful, is fairly counterintuitive.
Read the original on G2 ↗Keyword researchRank trackingBacklinks
AS
Apurva S.
SEO Executive, 51-200 employees · 2024-04-05
Capterra ★★★★★Good in Identifying Website Issues
It is solving the issue if doing backlink analysis. It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension. Also checking if the website gives do follow or no follow link is easy through extension. Pros: What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google. It identifies website issues as they occur. Its interaction with the web analytics tool is rather simple when compared to similar software on the market. Cons: It logs out after switching off the pc which is quite annoying something. Needs to be fixed. Otherwise features are amazing.
Read the original on Capterra ↗Rank trackingBacklinksDomain Authority
AS
Apurva Sood
SEO Executive, 51-200 employees · 2024-04-05
GetApp ★★★★★Good in Identifying Website Issues
It is solving the issue if doing backlink analysis. It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension. Also checking if the website gives do follow or no follow link is easy through extension. Pros: What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google. It identifies website issues as they occur. Its interaction with the web analytics tool is rather simple when compared to similar software on the market. Cons: It logs out after switching off the pc which is quite annoying something. Needs to be fixed. Otherwise features are amazing.
Read the original on GetApp ↗Rank trackingBacklinksDomain Authority
★★★★★Their customer support is remarkable.
Their customer support is remarkable.
Read the original on Trustpilot ↗Support
★★★★★Great customer support
Great customer support
Read the original on Trustpilot ↗Support
AA
Aqeel Ahmed
PK · 2024-06-04
Trustpilot ★★★★★great Support
great support
Read the original on Trustpilot ↗Support
VU
Verified User in Printing
Small-Business · 2024-05-15
G2 ★★★★★Use it daily as part of our SEO journey for the business
What they like: Moz Rank Checker would be one of our daily Gotos. It gives a great insight into where our various print products and ranges sit within the Organic listings, and this dictates a proportion of changes within PPC and Merchant Center ads. What they dislike: The table-based interview that isn't yet Responsive throughout the majority of the Moz site (still as of Sept 2025) is a pain still waiting on the re-engineering whole Sections within their site continually. Our favourite Rank Checker section hasn't reached re-engineering yet, but we're looking forward to the day when their Dev team gets it all finished.
Read the original on G2 ↗Local listings
VU
Verified User in Marketing and Advertising
Small-Business · 2021-01-30
G2 ★★★★★Good, basic tool for SEO and content research
What they like: I was able to get started quickly with Moz, and it's been helpful for keyword research -- it gives us a decent sense of what terms we should and shouldn't be targeting with our content. It's also easy to filter by different types of keyword suggestions, like those in the form of questions or those that don't include your original query term. The interface was also easy to learn. What they dislike: I don't really enjoy their reporting tools. I had a hard time setting them up, and even with Moz's notes / coaching, I'm still not 100 percent sure I did it correctly.
Read the original on G2 ↗Keyword researchReporting
VU
Verified User in Marketing and Advertising
Small-Business · 2024-08-21
G2 ★★★★★My most used and loved tool because it makes me look smart
What they like: I've been using Moz for YEARS and love its easy report creating and sending, quick and simple to set up a site to track (important for a busy solo consultant), makes me look smart with its competitor research. I use most the most out of all my tools and even kept it during my maternity leave What they dislike: Limited South African specific data - eg competitor keyword data for research etc. No geo specific pricing parity - our South African currency fluctuates so much against the dollar and is really weak which make this a VERY expensive investment for a small business
Read the original on G2 ↗ReportingPricing
AR
Adrienne R.
Digital Marketing Senior Data Analyst and SEO Strategist, Mid-Market · 2024-08-26
G2 ★★★★★I’ve used Moz for about 8 years and I’m always impressed with the platforms continued improvement.
What they like: One of the best things about MozPro is the intuitive interface and regular updates, both which make it accessible for both beginners and experienced SEO professionals. What they dislike: The lower-tier plans have restrictions on the amount of data or the number of campaigns you can manage, which can be limiting for users needing more extensive tracking and analysis. Additionally, while Moz Pro does offer competitor analysis, I find it less comprehensive compared to other tools like Ahrefs or SEMrush, especially when it comes to backlink analysis and deeper insights into competitor strategies.
Read the original on G2 ↗BacklinksEase of use
DC
Doug C.
SEO Manager of Corporate Marketing, Mid-Market · 2014-11-13
G2 ★★★★★The MOZ Analytics experience
What they like: Moz is definitely a professional tools SEO pros should be using. It provides a clear picture of your digital marketing efforts, My favorite part of this suite is probably analyzing the landing page estimated traffic. it helps to see which pages are a SEO professional should be focusing on. Social monitoring is a nice add-on but I can't say that it really helps me in my day to day. What they dislike: The MOZ ranking tool only evaluates the top 50 keyword positions weekly. A lot of other tools have the ability to do top 100 rankings on a daily basis.
Read the original on G2 ↗Rank tracking
SB
Stephen Brent M.
Founder, 1-10 employees · 2020-10-18
Capterra ★★★★★Great tool but needs better reporting
Pros: I have been a Moz user for close to 10 years and I can't imagine a time when I wouldn't use it. The ease of setting it up and getting the information makes it one of the most user-friendly tools on the market. Compared to other SEO tools, they have the most modern UI, which is extremely important to me. Cons: When it comes to reporting, that's where I switch to SEMrush. As much as they have tried to improve the reporting functionality, I find it much easier to report on position changes and especially rank changes in specific geo segments.
Read the original on Capterra ↗ReportingEase of use
SB
Stephen Brent May
1-10 employees · 2020-10-18
Software Advice ★★★★★Great tool but needs better reporting
Pros: I have been a Moz user for close to 10 years and I can't imagine a time when I wouldn't use it. The ease of setting it up and getting the information makes it one of the most user-friendly tools on the market. Compared to other SEO tools, they have the most modern UI, which is extremely important to me. Cons: When it comes to reporting, that's where I switch to SEMrush. As much as they have tried to improve the reporting functionality, I find it much easier to report on position changes and especially rank changes in specific geo segments.
Read the original on Software Advice ↗ReportingEase of use
SN
Sabeen N.
Director/ Digital Strategist, Small-Business · 2024-08-27
G2 ★★★★★Highly Recommend Moz Pro
What they like: MozPro have alot of features that are highly helpful if you want to improve the ranking of your website. The best feature that I find most helpful is the Monthly Report. One just has to set it up according to the prefrences and bingo every month you recieve a customized report in your email. Not to forget MOZ customer support and user-friendly interface is the driving force behind its popularity. What they dislike: There is nothing to dislike as such but I think MOZ doesnot mention broken links clearly. Also I would like to see a plagiarism tool / AI detection tool while evaluating a website.
Read the original on G2 ↗ReportingEase of useSupport
VU
Verified User in Computer Software
Mid-Market · 2024-08-20
G2 Rated 3.5/5THE SEO tool
What they like: Moz is a great tool for our SEO efforts. The keyword research and link analysis features are robust, providing us with actionable insights that have significantly improved our search engine rankings. One of the standout features is the Domain Authority metric, which gives us a clear understanding of our site’s strength and helps us track our progress over time. Additionally, the competitive analysis tools allow us to keep a close eye on our competitors, uncovering opportunities to outrank them in search results. What they dislike: I don't find the interface intuitive and it makes it difficult to navigate, especially for those new to SEO.
Read the original on G2 ↗Keyword researchRank trackingDomain Authority
JP
Jake P.
Director of Marketing, Small-Business · 2021-10-15
G2 ★★★★★Great Tool - Requires Some Technical Understanding of SEO
What they like: I've enjoyed most of the features but the features I like the best/use the most are the site crawl and being able to see all site issues that we can sort/filter by page and status code, the keyword research tool, and link research. Having all issues in one place with the ability to filter them allows us to tackle high-priority site issues first. I also really like the keyword research tool and how the dashboard is laid out with monthly volume, SERP features, difficulty, organic CTR, and priority. This is also very nice to have all in one place. The link research tool is another feature I really like. Before this, we knew the quantity of links to our site but didn't have a good understanding of the quality of links. The quality of links to our site is something that Moz's link research tool has uncovered for our business and our clients. Overall, I really enjoy Moz Pro and the expertise they provide. What they dislike: No tool is perfect, especially when it comes to the amount of data that is being pulled into a tool like Moz. But for someone who doesn't have a good understanding of technical SEO and even some basic web dev understanding, then the data could be overwhelming. I've had people say, "There's a lot of data, but I don't know what to do with it." Moz does have some suggestions for taking actionable steps for marketers/dev teams but I think more training around this would be beneficial to Moz Pro users. Resources section just goes to SEO training but having Moz Pro specific training (maybe it is out there but I haven't seen it) like how to read reports, how to filter and make sense of critical crawler issues, and creating an action plan would help users get the most out of the tool.
Read the original on G2 ↗Keyword researchSite auditReporting
RK
Rhodesia K.
digital marketing especialist, Mid-Market · 2021-01-25
G2 ★★★★★The main board is quite complex and difficult to understand at first
What they like: It has a fairly straightforward and simple interface that allows me to carry out in a much more practical and efficient way everything related to the marketing of my company, this has been of great help especially for what refers to the handling of documents and traffic of clients, Moz Pro has allowed me to design advertising campaigns in a much more complete, practical and efficient way, the simplicity and simplicity with which reports are generated is quite impressive, this has allowed me to analyze and make decisions in a much more efficient way Objective and complete, its customer service team responds fairly quickly to any questions or problems that may arise while we use this tool. What they dislike: The main board is quite complex and difficult to understand at first, however, after a long period of adaptation one ends up getting used to it ...
Read the original on G2 ↗ReportingSupport
CG
Chrisane G.
Marketing Director, Small-Business · 2020-07-28
G2 ★★★★★Great keyword research program
What they like: I really like the ability to understand how you perform on the keywords that you care about ranking high. I like how easy it is to see your campaign information and how you can see your visibility on Google with your competitors side-by-side. They also send you reports once a month or so that lets you know if you have gone up or down and with what keywords. The Keyword research tool is also super handy where you can see suggestions, volume, difficulty, CTR and a lot of helpful information. As we create new pages on our site, it is helpful to see how it climbs or not within Google by using the rank checker. What they dislike: There is a lot within the program that I do not use or can find with Google tools. It is a little pricey for us, too, but we keep it because of how it monitors rank regularly and keeps us on top of it.
Read the original on G2 ↗Keyword researchReportingPricing
VU
Verified User in Marketing and Advertising
Small-Business · 2018-03-30
G2 ★★★★★Moz makes quick SEO easy!
What they like: Moz is a great no-nonsense platform for basic SEO. I like that I can go on and find the answer to a question quickly for a client or co-worker. (It usually requires so little clicking around with Moz's platform, that I can just keep them on the phone, which they appreciate.) Keyword Explorer is among the most straightforward SEO tools of its type that I've used, and creating keyword lists and campaigns is relatively painless because there are no bells and whistles. Moz resources are top-notch as well and they're one of my go-tos for SEO news and best practices. I feel well-supported by their team, even without hands-on help. What they dislike: There's nothing I overtly dislike about using Moz, but I do wonder how accurate the metrics are from time to time since we have received conflicting information from other platforms when searching simultaneously.
Read the original on G2 ↗Keyword research
DN
Dragan N.
SEO & Project Manager, Small-Business · 2017-03-28
G2 Rated 3.5/5Moz Pro
What they like: I like it offers website crawling and checks for duplicate content. Their knowledge base is huge and you can find it throughout the Moz Pro dashboard when you need it most. You'll even find Rand Fishkin's videos that explain what the feature does, so you'll always learn something new while using the platform. When setting the campaign, you'll be asked to input 3 of the competitor websites. I find this feature quite nice, as you'll be able to track the progress nicely. What they dislike: I dislike UX and it takes me a lot to find what I want within their dashboard. While their crawl index is big, it can't be compared to Ahrefs' or SEMrush's. What this means is that you won't get the complete picture when it comes to inbound links for your websites. The design language is not uniform, you'll occasionally find yourself lost or worse "Ooops, Sorry, something happened" message.
Read the original on G2 ↗BacklinksSite audit
SW
Steve W.
President - SEO Consultant/SEO Expert, Small-Business · 2017-01-09
G2 ★★★★★Moz is the Perfect SMB SEO Suite for Agencies
What they like: Account setup is self-provisioning and takes seconds. Integration with Google Analytics is fast and easy. Creating custom reports and having those reports automatically delivered to clients is simple and intuitive. The data is always accurate and the weekly frequency is more than enough for a small to mid-sized business. Having Moz is a huge value-add to those clients who would have had to pay a premium for a one-off account, where agency pricing is extremely affordable. Mobile and desktop rankings available. We love all the off-campaign tools available to explore competitor content and link strategies. What they dislike: I'd like our clients to be able to explore their campaigns, but there is no client-level access (only admin). We're a consultancy, but have multiple clients who we'd like to give access to. Market share reports are limited to trend charts (vs pie charts like competing enterprise suites). No Google Search Console integration. No customization on Google Analytics fields (just traffic). Moz is a scaled down "essentials" version of larger solutions, but just right for smaller businesses who just care about trending upward in traffic and rankings.
Read the original on G2 ↗Rank trackingReportingEase of use
MB
Meisha B.
Marketing Manager, Mid-Market · 2019-05-06
G2 ★★★★★Great Affordable SEO Tool For Small-Scale SEO
What they like: Moz is incredibly easy to use and they offer some amazing free tools and educational materials. The platform offers all of the basic SEO essentials, like keyword tracking with category tags, site crawls, keyword research, competitive tracking, and website recommendations. And, for what they provide, the platform is wildly affordable compared to other SEO solutions. The automated reports are easy to set up and very convenient, and the website recommendations provide a great starting point to improve your search engine performance. What they dislike: This tool is best suited for small scale SEO. Large, complex websites or agencies that manage multiple SEO projects/clients might find more value out of an enterprise solution or by pairing Moz with more niche products. For example, the site crawl is great for basic uses, but a more technical audit would require a more technical solution, like ScreamingFrog. Or, an in-depth link analysis would require a better link solution, like afrefs.
Read the original on G2 ↗Keyword researchSite auditReporting
VU
Verified User in Marketing and Advertising
Mid-Market · 2018-01-19
G2 ★★★★★Powerful rank tracking capabilities
What they like: Moz is leading the entire SEO industry with its own metrics, Domain Authority, MozRank and MozTrust scores. Therefore, their product has become a must-have for many SEO managers. Besides that, it's actually useful. The ability to accurately track historical data across multiple geographies and devices - is amazing and highly useful for SEO. What they dislike: Their user interface experience isn't as easy as expected. Also, it is almost impossible to do some basic things like tracking rankings of a list of competitors, using the same keyword list that you're optimizing for. For that to happen, you'll have to duplicate the list into different campaigns, which is not the right way to do it.
Read the original on G2 ↗Rank trackingDomain Authority
BJ
Brad J.
Online Marketing Manager, Mid-Market · 2017-01-18
G2 Rated 3.5/5Comprehensive SEO Software
What they like: Useful to be able to see how competitive keywords are, so I can carefully choose what keywords I want to target when doing keyword research for search engine optimisation. In browser extensions are also super handy for doing competitor research on the fly or as you stumble across websites. Insights also provide a quick way to see where you can make some easy improvements. What they dislike: Search rankings aren't always accurate - these need to be taken with a grain of salt - although this is the same with most SEO software. Some numbers don't make sense and are kind of skewed. For example the search visibility number. this doesn't seem to be that useful to compare yourself with competitors as its based solely on your keywords and isn't a true representation of how you compare in search engine results pages. Agencies can't give you access to see the account, which is a bit frustrating.
Read the original on G2 ↗Keyword researchRank trackingMozBar
PB
Paul B.
PM, Mid-Market · 2014-11-13
G2 Rated 3.5/5Okay backlink checker; followerwonk is GREAT; rest of the package not for the advanced
What they like: FollowerWonk is probably the best part of the Moz package. As far as a Twitter analysis platform, it's the best. I use the backlink checker most frequently, but it's far from best in class as far as those tools are concerned. Moz Local is a great inexpensive local optimization tool. Domain Authority and other Moz metrics are also the defacts metrics I use to report to clients. What they dislike: Moz Analytics isn't for anyone advanced. Althought the whole suite is relatively inexpensive, I'd really like the option to pay for the various parts of the product independently: only pay for opens site explorer and followerwonk and ditch Moz Analytics.
Read the original on G2 ↗BacklinksDomain AuthorityLocal listings
TJ
Thomas J C.
SEO Specialist, Mid-Market · 2014-03-21
G2 ★★★★★A well-rounded tool for the SEO professional
What they like: The Moz tool is great one-stop shop for tracking goal keyword rankings, checking for site errors, seeking link opportunities, social media activity measurement and leveraging their robust research tools such as Open Site Explorer. The trust built up by Moz's excellent SEO tools and blog resource helped me decide to primarily use Moz as my go-to product for myself and to recommend to others. It's a friendly UI and they have a lively feature request forum you can use to suggest improvements and check on updates. What they dislike: I find the Page Grader tool's usability to be a little lacking; it's very useful tool but with a large amount of keywords being tracked, it's difficult to control what keyword Moz assigns to a page and can provide poor grades against pages you had no intention of tracking against a particular phrase. This is problematic when reporting to clients.
Read the original on G2 ↗Rank trackingReportingLearning
SH
Sylvia H.
Sr. SEO Specialist, Enterprise · 2014-03-26
G2 ★★★★★Increases Data Gathering Efficiency for Actionable Insights
What they like: Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and hands-on professionals. OSE is always great for link auditing and finding new links and bad links. The page crawler is also extremely useful for helping identify high and low performers so we can improve them. What they dislike: Moz Analytics shows a lot of information but can seem cluttered. The limits to each package are a bit restricting on fully utilizing Moz for all our websites. The page crawl limit can be a hindrance as we work with some very large sites who many pages. Being able to see data for all the pages would be much more useful to our optimization.
Read the original on G2 ↗Site auditLearning
MS
Matthew S.
SEO & Content Marketing Manager, Small-Business · 2014-03-26
G2 Rated 3.5/5Moz is good, but followerwonk has been my go to tool in recent history
What they like: I like Moz's data, but I think their best feature is Followerwonk. Followerwonk is a great tool for outreach and personalizing/connecting with your Twitter audience. I use Followerwonk to try and connect with our Twitter fans and organize outreach efforts by influence, so the tool is great for that. What they dislike: I don't think that Moz opensiteexplorer data is as helpful or accurate as some other options out there. I think it is often way too conservative when it comes to external link counts. I also would like to see their api improve and allow for faster results. I also think they could drastically improve their tool for keyword difficulty as it is a shame for larger sites who can't spend the time or resources fooling around with their keyword analysis limits.
Read the original on G2 ↗Keyword research
VU
Verified User in Maritime
2018-04-24
G2 (Moz Local) ★★★★★Business listings and basic SEO info made easy with Moz Local.
What they like: Moz Local saved us big time when we moved to a new location. I had tons of trouble updating our address and other contact number across a wide range of places, but Moz made it easy to push all relevant information to places like Google, Yelp. Yahoo, etc. It's awesome to know that customers are finding the right information online every time. What they dislike: With Moz's pricing and yearly contract, it's clear that if you use them to update contact info across various web spaces, it will disappear if you move away from using Moz. In short, seems like we're pretty locked in. Not a problem since Moz works well for us, but something to keep in mind.
Read the original on G2 (Moz Local) ↗Local listingsPricing
TH
Trent H.
Director of Digital Marketing · 2020-03-31
G2 (Moz Local) Rated 3.5/5A Decent Tool, An Economical Solution
What they like: An exhaustive list of business listings is helpful, but they do not have direct connections to many of those listings sites. It definitely helps to source certain problems, unearthing business listings issues and revealing inconsistencies with a great deal of specificity. It's also exceptionally easy to deploy. What they dislike: It's unclear how to repair certain "issues" and Moz Local does not offer much help. While Moz Pro is "the" product for SEO, Moz Local is just one of the options. It requires a lot of work to actually figure out how to solve the issues that Moz Local unearths. It's a good research tool, not as good of a solutions-tool.
Read the original on G2 (Moz Local) ↗Local listings
VU
Verified User in Automotive
2020-03-31
G2 (Moz Local) Rated 3.5/5Does the job, but not very feature-forward
What they like: Moz plugs in easily with GMB and is easy for most businesses, big or small, to implement quickly, even with numerous locations. The pricing is very fair, the support through Moz is wonderful, but I think there are some strong competitors in the market that offer more features and a faster turn around on results than Moz. What they dislike: It sometimes took months to populate the changes across various local listings, if at all. I found it much more effective to reach out directly to all the major listings providers. This was time consuming but worthwhile since Moz Local was taking longer than I’d like to populate across the board.
Read the original on G2 (Moz Local) ↗Local listingsSupportPricing
JG
Jayant G.
SEO Analyst, 201-500 employees · 2022-09-04
Capterra ★★★★★My Experience With MOZ Pro
The most important feature that an SEO professional cannot live without is DA and PA, it always helps to track results of the efforts. Backlink Analyzer is really helpful to analyze backlinks to disavow toxic backlinks that can harm website in a way or other. All-in-all we use it to measure effects our SEO efforts and the overall health of our websites. Pros: Moz offers multiple tools to make the lives of SEO professionals easier. It calculates metrics (DA and PA) to see the ranking strength of a website. In addition to that, it offers a SERP Rank Tracker to tool to check website rankings for specific keywords against competitors', a Keyword Tracker for getting keyword ideas, a Backlinks Analyzer to analyze backlink profiles and identify toxic links, an SEO Auditor to audit a website to figure out gapes and flaws in technical SEO, and a Link Builder to build good quality links in a few clicks. Cons: Their customer support is not that good. A tool to analyze competition does not provide accurate data sometimes. Some critical tools, such as Citation Builder and Reputation Manager, are missing from the Moz Local tool. Moz Local does not offer a free trial either.
Read the original on Capterra ↗Keyword researchRank trackingBacklinks
DC
Dunia C.
Content Creator, Self-employed · 2021-03-28
Capterra ★★★★★Moz Pro is no longer cool, but still has a lot to offer
Moz is the company that developed Moz Pro. Moz Pro is a suite of tools that help you manage your on-site SEO, link building, keyword research and rank tracking. I use it essentially for keyword difficulty analysis and for its Chrome extension, for other tasks I rely more on other SEO tools. I consider it a tool that can be very useful, even if it is not as popular as it used to be in the SEO world. I would recommend to those who are linked to the SEO world to give it another chance, Moz Pro may surprise you. Pros: For me one of the most powerful features of Moz Pro is its keyword analysis tool. It can surprise. It throws up terms that don't appear in other tools, as well as offering one of the most reliable difficulty indicators on the market. Cons: The backlink tool is not excellent, not even close to the market leader. Also its DA indicator, once a great indicator, is now almost worthless because it is very manipulable. Overall, Moz Pro has lost its luster. I think it is a matter of fashion, it is no longer seen as the cool object of other times, now that position has been taken by others. It happens a lot in the software world and causes us to lose sight of good tools like this one.
Read the original on Capterra ↗Keyword researchRank trackingBacklinks
BH
Billy H.
SEO Manager, 51-200 employees · 2019-12-06
Capterra ★★★★★Moz is a good tool, but it's not quite 'great' due to a few problems
While Mozpro is something i'd really like to like as a Seattle native, but it's not something i actually used in practice even with my company provided license. I use their training and webinars but not the tool as Semrush and Ahrefs is superior Pros: Moz has just about everything you could need to run a SEO business or just do SEO for your own website. With good support articles, help section, and support they know what they're doing and want your site to succeed. Cons: Moz, in my own experience compared to other software, consistently gave different results for things like rank and volume. This was terrible when i was using multiple services at once to double check work. The other issue is the design layout is not easy to use nor intuitive.
Read the original on Capterra ↗LearningEase of useSupport
BM
Brooks M.
Digital Marketing Specialist, 11-50 employees · 2019-11-27
Capterra ★★★★★No longer an industry leader, but still a solid product
Moz Pro helps us with Local SEO, keyword tracking (for specific locations which is awesome), backlink analysis, reporting, and technical site crawls. I utilize the community Q&A to bounce questions off of other experts as well. Pros: Having used many SEO softwares and Digital Marketing Suites, my favorite thing about Moz is its approach to data. The team at Moz is meticulous in producing accurate and responsible data within their tool. Domain Authority (along with the MozBar) are incredibly helpful in gauging a site's ability to rank. I love their keyword tracker - it's really easy to use. Since its most recent update, Moz's link explorer is now one of the best and boasts one of the largest link databases in the industry. Last but not least, the Moz community is incredible. The Q&A is great and high quality, really helpful. Cons: I don't necessarily dislike anything about Moz (I do think the user interface could be better), but in general almost every one of their tools has a superior option out there. SEMRush has far better keyword and topical research tools, Screaming Frog performs a better crawl, Majestic (subjectively) has better link data, and Ahrefs has better reports (in my opinion). I also think since seemingly changing who they do citation management through, their Local SEO tool is not what it should be.
Read the original on Capterra ↗BacklinksDomain AuthoritySite audit
AS
Andy S.
CEO, 1-10 employees · 2019-08-02
Capterra ★★★★★I am a HUGE Fan of MOZ & Moz Local
Pros: - MOZ probably has one of the best support teams on the internet in the SEO industry. (Huge props to this team. They are always there, always answering questions!) - Very easy tool to use - and they recently updated the interface a bit, making it easier to understand what's happening and what needs to be fixed. - The tools search through different directories to find where your business is located/not located and if there are any problems with your NAP. - Minimal learning curve. Cons: - In comparison to other programs, like Yext or SEMRush new tool, this program feels a bit weak/limited. At times, I wish this tool could do MORE. - Can't respond to reviews on different platforms. - The tool is separate from their SEO tool - MOZPro. - Can get costly, quickly.
Read the original on Capterra ↗Local listingsSupportPricing
MB
Meisha B.
Marketing Manager, 501-1,000 employees · 2019-08-01
Capterra ★★★★★Great SEO Tool for Small Teams/Clients
Solid SEO product for the price. Pros: The software is very intuitive and easy to use and includes all of the basic features you could want in an SEO tool—keyword tracking (the core functionality), backlink explorer, and a handy keyword research tool. Moz is also incredibly affordable compared to more enterprise solutions. Their training and support team is wonderful and they offer tons of great FREE resources on SEO training, best practices, etc. Cons: That being said, Moz is not an 'enterprise' level solution. I've worked with Moz for an internal team and on the agency side, and I've worked with a few other solutions as well. If you work with large sites/data sets or manage multiple clients, I've found better luck with true enterprise products.
Read the original on Capterra ↗Keyword researchBacklinksLearning
RC
Rob C.
Marketing Copywriter, 51-200 employees · 2019-05-27
Capterra ★★★★★Powerful but flawed
As the person on our team tasked with optimizing our website and content for search, I have gotten a lot of use out of Moz. It's generally a good tool for accomplishing the basics, which for me means doing the day-to-day of SEO-informed content marketing, such as keyword research, campaign tracking, some link-building, etc. I hear that there are some pricier alternatives that work better in specific areas, but as a decently priced option that does everything pretty well, Moz is a good choice. I've gotten great results in boosting our site's performance in my time using it. Pros: I quite enjoy using Moz most of the time. It does a lot of different tasks quite well, including keyword research, SERPs ranking monitoring, backlink checking, etc. For budding SEOs on teams with the budget, it's a useful tool to get started with. I currently use it daily at work, and I find it works great for my main use for it, being tracking rankings both daily and as part of ongoing campaigns to increase our company's standing in Google search. Cons: My main gripe with this software is that it seems features are often struggling to work correctly. Rank tracker in particular has been a source of frustration, with the feature just not working at all for weeks. While it's not strictly necessary to monitor the day-by-day ranking fluctuation of pages against specific keywords, it's something that Moz's rank tracker is supposed to enable you to do, so the fact that it doesn't work consistently is quite annoying.
Read the original on Capterra ↗Keyword researchRank trackingBacklinks
KF
Katie F.
Digtial Content Developer, 1,001-5,000 employees · 2019-05-19
Capterra ★★★★★Moz Pro Doesn't Stand Up Compared to the Competition.
MozPro is definitely a good tool to have in your arsenal, but I'd recommend using this one only as a supplement to the more robust tools out there. Pros: Keyword ranking and search visibility are key factors, and MozPro's focus on these does it justice. The Chrome extension is also nice - so when I'm perusing competitor sites, I can do quick (virtually instantaneous) research on their sites compared to ours. The weekly crawls and updates are also good insights to see how our SEO is performing. Cons: It's nice that Moz Pro focuses completely on SEO, but one of its disadvantages is that it doesn't have the full tool suite that its competitors have (like social media analysis and PPC analysis included). In today's world, focusing purely on SEO doesn't cut it anymore - not when everyone else is doing this PLUS other things! The way data is displayed in MozPro is very confusing at the outset - so while the concepts themselves are easy to understand, the data visualization in Moz isn't simple. There's a good learning curve associated with it. Why MozPro displays the same data sets in different ways, I'll never understand! Finally, it is expensive!
Read the original on Capterra ↗Site auditMozBarPricing
MM
Madeline M.
Digital Marketing Analyst, 11-50 employees · 2019-02-23
Capterra ★★★★★Makes Keyword Research a Breeze
Overall, I really like using Moz. I mostly use it for keyword research, but I'm just starting to use some of the other features like the Rank Tracker and creating campaigns to monitor. I'm excited to get to use these more! Pros: The biggest feature I use and like is the keyword research tool. It's easy to use as you search keywords you can add them to a specific keyword list to download later. I also like that it gives you an overview of search volume and difficulty so you can see at a glance if you have too many keywords that are too low in difficulty score, too high, etc. and need to balance it out more. Cons: I think the competitor analysis of keyword research is harder to do on Moz. With Moz you can see the domain authority of your company compared to competitors and their link strategies, but don't get as much insight into what keywords competitors are ranking for.
Read the original on Capterra ↗Keyword researchRank trackingDomain Authority
TH
Thea H.
Operations Manager, 1-10 employees · 2018-12-09
Capterra ★★★★★Good SEO Tracking
Pros: I really like how this software has helped my company track keywords and check out the quality of backlinks. For our use, looking at what our competitors are doing and how we are ranking against them has been the most positive. Not having an SEO background and being self taught, MOZ has been useful for us to get information that we can interpret ... basically their dashboard and layout is intuitive and gives good descriptions as to what all the information relates to. For the price it has been overall a good investment for our company. Cons: The cons are probably on me and my lack of knowledge, but at times it does feel like there are falling behind the industry. That being said, SEO changes so quickly that I can imagine its hard to keep up with at the rate that it changes.
Read the original on Capterra ↗BacklinksEase of usePricing
VR
Verified Reviewer
Website Marketing Specialist, 201-500 employees · 2018-07-03
Capterra ★★★★★User friendly search tool
Easy reporting and search data that's easy to share with non SEOs Pros: - Easy to navigate UI, much less intimidating than SEMrush - Customizable reports - The "are questions" filter in the keyword explorer is amazing for finding featured rich snippet opportunities - Easy way to track my website's presence in search - Always coming out with new features and functionalities. Overall, I love this product and, when I started my now job, insisted that we get a subscription. Cons: My SEO friends and I go back and forth on this, but we have a hunch that Moz's data -- for keyword volume at least -- is way more conservative (and possibly less accurate than) SEMrush. To be honest, I usually use SEMrush for search volume estimates, but Moz for comparative analysis / tracking our position in search.
Read the original on Capterra ↗Keyword researchReportingEase of use
VR
Verified Reviewer
Director of Marketing, 11-50 employees · 2018-05-15
Capterra ★★★★★Overall pretty happy with using MozPro. You do need to have a solid understanding of SEO basics.
Helps identify areas of our website that need to be optimized for SEO. Also helps us benchmark against our competition. Also very useful for tracking backlinks to our website. Pros: Relatively easy to set up and use the platform. Their site crawl feature is great at identifying issues that need to be resolved. They provide great tips on what each tip means and what impact it will have. Like any tool you need to spend time to set it up properly. It's a very powerful tool once the right foundation is in place. Cons: Their onboarding isn't great. I've tried to get a new team member to go through their new account onboarding & they tried to charge for providing this training which almost made me cancel our plan.
Read the original on Capterra ↗BacklinksSite auditLearning
CB
Camille B.
Associate Director · 2018-04-26
Capterra ★★★★★One of the Best SEO Tools on the Market
Competitive data for clients that is hard to track elsewhere, specifically for links. Pros: Moz has a very user friendly interface. It is easy to navigate, to save groups of research, and provides fantastic competitive analysis on backlinks. The keyword research tool is more accurate than Adwords Keyword Planner and a great starting point for long tail terms. Cons: While easy to navigate, some of the tools can be hard to understand. I typically start my keyword research process with moz, but to find the holy grail of long tail keywords, I'll move to another tool. I also wish Moz did a better job of pulling historical keyword data (tracking rankings BEFORE you enter them into Moz).
Read the original on Capterra ↗Keyword researchRank trackingBacklinks
SO
Sergio O.
QA - Marketing y Comunicación, 11-50 employees · 2018-02-13
Capterra ★★★★★A complete tool to monitor and improve the SEO strategy for your projects.
Pros: What I like the most is that is pretty easy to use. I've been using it for a year and my experience is quite good so far because it offers lots of functionalities and it adapts well to different projects. It offers lots of Keywords indicators that allow you to take better decisions. It also gives you advice, new ideas and ways to improve the SEO with keywords. Moz is also really useful analyzing your competitors because it tells you how strong are your domain and your website, based on numerous parameters. Cons: Pricing is a bit expensive. It's not very accurate in terms of your rank. I mean, it doesn't tell you the exact number where you are in the search results, it only tells you the range where you belong. It also has limitations on the number of competitors it allows you to compare. This depends on the pricing. It doesn't give you immediate feedback on the changes that you make, you have to wait at least one week to check the results.
Read the original on Capterra ↗Ease of usePricing
RE
Robert E. F.
Business Intelligence Consultant, 1,001-5,000 employees · 2016-07-19
Capterra ★★★★★MOZ.com = Software created by SEO experts
MOZ.com (formerly SEOMoz.com) provides SEO software, tools and training. What I like most about MOZ is that I trust their results. Additionally, I always look to their thought leadership and training on any topic related to SEO, SEM, PPC, Keyword Research, Local SEO, etc. Pros: MOZ is feature-rich with multiple modules and the ability to track performance of multiple websites. Products include: -Moz Pro - Search Marketing: -Moz Local - Local Search Marketing -Moz Content - Content Marketing -Followerwonk - Twitter Analytics -Mozscape API Cons: MOZ, although feature rich, is somewhat expensive for the base package. If you want the other modules like Keyword Research, Backlink Reports, Local SEO, you have to pay extra for each.
Read the original on Capterra ↗Keyword researchBacklinksLocal listings
MR
MD Rafiul I.
Affiliate marketer · 2022-07-12
Capterra (Moz Local) ★★★★★For data management in the business, this tool is good
Pros: Moz has a great dashboard that is very easy to use. Each week, the dashboard will show you the results of the networks it's monitoring. This allows you to quickly see if there are any changes or problems. The dashboard is also very helpful because it makes it easier to understand complex information. By displaying results in a visual way, it eliminates the need for deep reading and understanding. It'll ask you a few questions during setup, which makes getting started incredibly simple. The dashboard takes care of the rest once you provide the information. Cons: When we turned on Google Sync, there was a problem with Moz Local, which was really annoying. Nevertheless, by discussing the problem with their support team, we were able to get it resolved.
Read the original on Capterra (Moz Local) ↗Local listingsEase of useSupport
BH
Billy Heany
51-200 employees · 2019-12-06
Software Advice ★★★★★Moz is a good tool, but it's not quite 'great' due to a few problems
While Mozpro is something i'd really like to like as a Seattle native, but it's not something i actually used in practice even with my company provided license. I use their training and webinars but not the tool as Semrush and Ahrefs is superior Pros: Moz has just about everything you could need to run a SEO business or just do SEO for your own website. With good support articles, help section, and support they know what they're doing and want your site to succeed. Cons: Moz, in my own experience compared to other software, consistently gave different results for things like rank and volume. This was terrible when i was using multiple services at once to double check work. The other issue is the design layout is not easy to use nor intuitive.
Read the original on Software Advice ↗LearningEase of useSupport
JG
Jayant Grover
201-500 employees · 2022-09-04
Software Advice ★★★★★My Experience With MOZ Pro
The most important feature that an SEO professional cannot live without is DA and PA, it always helps to track results of the efforts. Backlink Analyzer is really helpful to analyze backlinks to disavow toxic backlinks that can harm website in a way or other. All-in-all we use it to measure effects our SEO efforts and the overall health of our websites. Pros: Moz offers multiple tools to make the lives of SEO professionals easier. It calculates metrics (DA and PA) to see the ranking strength of a website. In addition to that, it offers a SERP Rank Tracker to tool to check website rankings for specific keywords against competitors', a Keyword Tracker for getting keyword ideas, a Backlinks Analyzer to analyze backlink profiles and identify toxic links, an SEO Auditor to audit a website to figure out gapes and flaws in technical SEO, and a Link Builder to build good quality links in a few clicks. Cons: Their customer support is not that good. A tool to analyze competition does not provide accurate data sometimes. Some critical tools, such as Citation Builder and Reputation Manager, are missing from the Moz Local tool. Moz Local does not offer a free trial either.
Read the original on Software Advice ↗Keyword researchRank trackingBacklinks
JB
Jessie Beck
201-500 employees · 2018-07-03
Software Advice ★★★★★User friendly search tool
Easy reporting and search data that's easy to share with non SEOs Pros: - Easy to navigate UI, much less intimidating than SEMrush - Customizable reports - The "are questions" filter in the keyword explorer is amazing for finding featured rich snippet opportunities - Easy way to track my website's presence in search - Always coming out with new features and functionalities. Overall, I love this product and, when I started my now job, insisted that we get a subscription. Cons: My SEO friends and I go back and forth on this, but we have a hunch that Moz's data -- for keyword volume at least -- is way more conservative (and possibly less accurate than) SEMrush. To be honest, I usually use SEMrush for search volume estimates, but Moz for comparative analysis / tracking our position in search.
Read the original on Software Advice ↗Keyword researchReportingEase of use
RE
Robert E. Ferguson
1,001-5,000 employees · 2016-07-19
Software Advice ★★★★★MOZ.com = Software created by SEO experts
MOZ.com (formerly SEOMoz.com) provides SEO software, tools and training. What I like most about MOZ is that I trust their results. Additionally, I always look to their thought leadership and training on any topic related to SEO, SEM, PPC, Keyword Research, Local SEO, etc. Pros: MOZ is feature-rich with multiple modules and the ability to track performance of multiple websites. Products include: -Moz Pro - Search Marketing: -Moz Local - Local Search Marketing -Moz Content - Content Marketing -Followerwonk - Twitter Analytics -Mozscape API Cons: MOZ, although feature rich, is somewhat expensive for the base package. If you want the other modules like Keyword Research, Backlink Reports, Local SEO, you have to pay extra for each.
Read the original on Software Advice ↗Keyword researchBacklinksLocal listings
BM
Brooks Manley
11-50 employees · 2019-11-27
Software Advice ★★★★★No longer an industry leader, but still a solid product
Moz Pro helps us with Local SEO, keyword tracking (for specific locations which is awesome), backlink analysis, reporting, and technical site crawls. I utilize the community Q&A to bounce questions off of other experts as well. Pros: Having used many SEO softwares and Digital Marketing Suites, my favorite thing about Moz is its approach to data. The team at Moz is meticulous in producing accurate and responsible data within their tool. Domain Authority (along with the MozBar) are incredibly helpful in gauging a site's ability to rank. I love their keyword tracker - it's really easy to use. Since its most recent update, Moz's link explorer is now one of the best and boasts one of the largest link databases in the industry. Last but not least, the Moz community is incredible. The Q&A is great and high quality, really helpful. Cons: I don't necessarily dislike anything about Moz (I do think the user interface could be better), but in general almost every one of their tools has a superior option out there. SEMRush has far better keyword and topical research tools, Screaming Frog performs a better crawl, Majestic (subjectively) has better link data, and Ahrefs has better reports (in my opinion). I also think since seemingly changing who they do citation management through, their Local SEO tool is not what it should be.
Read the original on Software Advice ↗BacklinksDomain AuthoritySite audit
RC
Rob Cote
51-200 employees · 2019-05-27
Software Advice ★★★★★Powerful but flawed
As the person on our team tasked with optimizing our website and content for search, I have gotten a lot of use out of Moz. It's generally a good tool for accomplishing the basics, which for me means doing the day-to-day of SEO-informed content marketing, such as keyword research, campaign tracking, some link-building, etc. I hear that there are some pricier alternatives that work better in specific areas, but as a decently priced option that does everything pretty well, Moz is a good choice. I've gotten great results in boosting our site's performance in my time using it. Pros: I quite enjoy using Moz most of the time. It does a lot of different tasks quite well, including keyword research, SERPs ranking monitoring, backlink checking, etc. For budding SEOs on teams with the budget, it's a useful tool to get started with. I currently use it daily at work, and I find it works great for my main use for it, being tracking rankings both daily and as part of ongoing campaigns to increase our company's standing in Google search. Cons: My main gripe with this software is that it seems features are often struggling to work correctly. Rank tracker in particular has been a source of frustration, with the feature just not working at all for weeks. While it's not strictly necessary to monitor the day-by-day ranking fluctuation of pages against specific keywords, it's something that Moz's rank tracker is supposed to enable you to do, so the fact that it doesn't work consistently is quite annoying.
Read the original on Software Advice ↗Keyword researchRank trackingBacklinks
SO
Sergio Ortega Serrano
11-50 employees · 2018-02-13
Software Advice ★★★★★A complete tool to monitor and improve the SEO strategy for your projects.
Pros: What I like the most is that is pretty easy to use. I've been using it for a year and my experience is quite good so far because it offers lots of functionalities and it adapts well to different projects. It offers lots of Keywords indicators that allow you to take better decisions. It also gives you advice, new ideas and ways to improve the SEO with keywords. Moz is also really useful analyzing your competitors because it tells you how strong are your domain and your website, based on numerous parameters. Cons: Pricing is a bit expensive. It's not very accurate in terms of your rank. I mean, it doesn't tell you the exact number where you are in the search results, it only tells you the range where you belong. It also has limitations on the number of competitors it allows you to compare. This depends on the pricing. It doesn't give you immediate feedback on the changes that you make, you have to wait at least one week to check the results.
Read the original on Software Advice ↗Ease of usePricing
KF
Katie Falcon
1,001-5,000 employees · 2019-05-19
Software Advice ★★★★★Moz Pro Doesn't Stand Up Compared to the Competition.
MozPro is definitely a good tool to have in your arsenal, but I'd recommend using this one only as a supplement to the more robust tools out there. Pros: Keyword ranking and search visibility are key factors, and MozPro's focus on these does it justice. The Chrome extension is also nice - so when I'm perusing competitor sites, I can do quick (virtually instantaneous) research on their sites compared to ours. The weekly crawls and updates are also good insights to see how our SEO is performing. Cons: It's nice that Moz Pro focuses completely on SEO, but one of its disadvantages is that it doesn't have the full tool suite that its competitors have (like social media analysis and PPC analysis included). In today's world, focusing purely on SEO doesn't cut it anymore - not when everyone else is doing this PLUS other things! The way data is displayed in MozPro is very confusing at the outset - so while the concepts themselves are easy to understand, the data visualization in Moz isn't simple. There's a good learning curve associated with it. Why MozPro displays the same data sets in different ways, I'll never understand! Finally, it is expensive!
Read the original on Software Advice ↗Site auditMozBarPricing
SS
Stephen Smith
11-50 employees · 2018-05-15
Software Advice ★★★★★Overall pretty happy with using MozPro. You do need to have a solid understanding of SEO basics.
Helps identify areas of our website that need to be optimized for SEO. Also helps us benchmark against our competition. Also very useful for tracking backlinks to our website. Pros: Relatively easy to set up and use the platform. Their site crawl feature is great at identifying issues that need to be resolved. They provide great tips on what each tip means and what impact it will have. Like any tool you need to spend time to set it up properly. It's a very powerful tool once the right foundation is in place. Cons: Their onboarding isn't great. I've tried to get a new team member to go through their new account onboarding & they tried to charge for providing this training which almost made me cancel our plan.
Read the original on Software Advice ↗BacklinksSite auditLearning
TH
Thea Hamm
1-10 employees · 2018-12-09
Software Advice ★★★★★Good SEO Tracking
Pros: I really like how this software has helped my company track keywords and check out the quality of backlinks. For our use, looking at what our competitors are doing and how we are ranking against them has been the most positive. Not having an SEO background and being self taught, MOZ has been useful for us to get information that we can interpret ... basically their dashboard and layout is intuitive and gives good descriptions as to what all the information relates to. For the price it has been overall a good investment for our company. Cons: The cons are probably on me and my lack of knowledge, but at times it does feel like there are falling behind the industry. That being said, SEO changes so quickly that I can imagine its hard to keep up with at the rate that it changes.
Read the original on Software Advice ↗BacklinksEase of usePricing
MB
Meisha Bochicchio
501-1,000 employees · 2019-08-01
Software Advice ★★★★★Great SEO Tool for Small Teams/Clients
Solid SEO product for the price. Pros: The software is very intuitive and easy to use and includes all of the basic features you could want in an SEO tool—keyword tracking (the core functionality), backlink explorer, and a handy keyword research tool. Moz is also incredibly affordable compared to more enterprise solutions. Their training and support team is wonderful and they offer tons of great FREE resources on SEO training, best practices, etc. Cons: That being said, Moz is not an 'enterprise' level solution. I've worked with Moz for an internal team and on the agency side, and I've worked with a few other solutions as well. If you work with large sites/data sets or manage multiple clients, I've found better luck with true enterprise products.
Read the original on Software Advice ↗Keyword researchBacklinksLearning
DC
Dunia Ch
Self-employed · 2021-03-28
Software Advice ★★★★★Moz Pro is no longer cool, but still has a lot to offer
Moz is the company that developed Moz Pro. Moz Pro is a suite of tools that help you manage your on-site SEO, link building, keyword research and rank tracking. I use it essentially for keyword difficulty analysis and for its Chrome extension, for other tasks I rely more on other SEO tools. I consider it a tool that can be very useful, even if it is not as popular as it used to be in the SEO world. I would recommend to those who are linked to the SEO world to give it another chance, Moz Pro may surprise you. Pros: For me one of the most powerful features of Moz Pro is its keyword analysis tool. It can surprise. It throws up terms that don't appear in other tools, as well as offering one of the most reliable difficulty indicators on the market. Cons: The backlink tool is not excellent, not even close to the market leader. Also its DA indicator, once a great indicator, is now almost worthless because it is very manipulable. Overall, Moz Pro has lost its luster. I think it is a matter of fashion, it is no longer seen as the cool object of other times, now that position has been taken by others. It happens a lot in the software world and causes us to lose sight of good tools like this one.
Read the original on Software Advice ↗Keyword researchRank trackingBacklinks
★★★★★One of the Best SEO Tools on the Market
Competitive data for clients that is hard to track elsewhere, specifically for links. Pros: Moz has a very user friendly interface. It is easy to navigate, to save groups of research, and provides fantastic competitive analysis on backlinks. The keyword research tool is more accurate than Adwords Keyword Planner and a great starting point for long tail terms. Cons: While easy to navigate, some of the tools can be hard to understand. I typically start my keyword research process with moz, but to find the holy grail of long tail keywords, I'll move to another tool. I also wish Moz did a better job of pulling historical keyword data (tracking rankings BEFORE you enter them into Moz).
Read the original on Software Advice ↗Keyword researchRank trackingBacklinks
MM
Madeline Meyer
11-50 employees · 2019-02-23
Software Advice ★★★★★Makes Keyword Research a Breeze
Overall, I really like using Moz. I mostly use it for keyword research, but I'm just starting to use some of the other features like the Rank Tracker and creating campaigns to monitor. I'm excited to get to use these more! Pros: The biggest feature I use and like is the keyword research tool. It's easy to use as you search keywords you can add them to a specific keyword list to download later. I also like that it gives you an overview of search volume and difficulty so you can see at a glance if you have too many keywords that are too low in difficulty score, too high, etc. and need to balance it out more. Cons: I think the competitor analysis of keyword research is harder to do on Moz. With Moz you can see the domain authority of your company compared to competitors and their link strategies, but don't get as much insight into what keywords competitors are ranking for.
Read the original on Software Advice ↗Keyword researchRank trackingDomain Authority
AS
Andy S
1-10 employees · 2019-08-02
Software Advice ★★★★★I am a HUGE Fan of MOZ & Moz Local
Pros: - MOZ probably has one of the best support teams on the internet in the SEO industry. (Huge props to this team. They are always there, always answering questions!) - Very easy tool to use - and they recently updated the interface a bit, making it easier to understand what's happening and what needs to be fixed. - The tools search through different directories to find where your business is located/not located and if there are any problems with your NAP. - Minimal learning curve. Cons: - In comparison to other programs, like Yext or SEMRush new tool, this program feels a bit weak/limited. At times, I wish this tool could do MORE. - Can't respond to reviews on different platforms. - The tool is separate from their SEO tool - MOZPro. - Can get costly, quickly.
Read the original on Software Advice ↗Local listingsSupportPricing
PP
Phil Parrish
Co-founder, Managing Director · 2021-06-02
TrustRadius Rated 8/10Moz Pro - industry leading SEO tools to grow your business
Moz Pro is primarily used by our marketing department. We utilize Moz Pro to understand the behaviors of our website visitors, to track our SEO rankings, to crawl and audit our owned and operated properties, to optimize our web pages to improve SERP rankings, and to gain a competitive advantage over our competitors. Moz Pro helps us solve website performance issues, SEO issues, and to gain a better understanding of how we can outrank our competitors. Pros: Improve SEO rankings; Identify website issues; Understand site visitor behaviors; Link building opportunities Cons: Lots of features to manage; Robust software to train yourself on; Not the cheapest SEO solution, but you get what you pay for
Read the original on TrustRadius ↗Rank trackingBacklinksSite audit
VU
Verified user
11-50 employees · 2021-05-24
TrustRadius Rated 7/10Moz Pro is a good starting point for SEO research
Moz Pro is one of the SEO tools we use when doing keyword research, comparing rankings with competitors, and looking at technical SEO. Multiple individuals use Moz Pro, including the web team, marketing team, and content marketing team. This tool helps us increase our SEO visibility and helps us track our progress as we implement changes. Pros: Nice dashboard with easy-to-read statistics that help us determine what to work on; Pretty good technical SEO crawl that breaks issues down into levels of severity; Good keyword research tool Cons: Data is not updated as frequently as we would like; Search volume is presented in ranges rather than in average numbers. This is tough for us, as we have a lot of smaller volume keywords, and it's hard to tell which have more search volume
Read the original on TrustRadius ↗Keyword researchRank trackingSite audit
VU
Verified user
11-50 employees · 2021-05-24
TrustRadius Rated 8/10Moz Was a Great Choice for SEO Newbies
We use Moz Pro on our marketing team to help plan our SEO and content strategies. Inbound is a big part of our overall approach, and Moz helps us make sure that we're targeting the keywords that attract the audience that we're really after. It also helps us discover other terms to use in our content. Pros: Moz is useful for discovering new keywords to target in website content.; Moz helps understand how competitors rank for our most desired terms.; Moz helps us understand the relative difficulty of ranking for specific terms. Cons: Moz's reporting functionality was difficult to set up and customize.; Some of Moz's recommendations are less valuable for low-traffic terms.; It was difficult to discover everything Moz does and how each tool can be useful.
Read the original on TrustRadius ↗Reporting
VU
Verified user
501-1000 employees · 2019-11-07
TrustRadius Rated 8/10MOZ - Comprehensive SEO tool
Moz is being used to track local SEO performance and also to track traffic and mentions. This amazing software allows us to understand our users and visitors better. It has deep capabilities when it comes to tracing mentions, local keywords, popularity index, how often the pages are visited as well as social mentions. It also shows site load performance however not really detailed because Moz crawls site once per week. So there might be outdated links. One favorite feature that I like is the ability to look at link strength. This information allows me to vow or disavow incoming links or outer links. Pros: Link Tracker; Social Mentions; Local SEO; Moz index; SEO weather Cons: Backlink database is limited; Industry specific jargons and mentions would be helpful; Error tracking is very misleading; Duplicate pages marking each page even when it’s not duplicate. In other words this algorithm is too sensitive. Provide ability or control to user to set the sensitivity of the duplicate page check
Read the original on TrustRadius ↗BacklinksSite audit
VU
Verified user
11-50 employees · 2018-04-20
TrustRadius Rated 7/10Keyword tracking made easy!
As a company that not only builds websites for clients but builds robust digital strategies for them as well, it’s important to have an arsenal of great tools to help with reporting. We have used Moz for several years to track keywords, compare search visibility with the competition, and optimize web page content to enhance overall website SEO efforts. Pros: The keyword tracker tool is phenomenal. It’s so helpful to be able to track keyword progression over weeks and months.; If search term volume is important, Moz is great at assisting in finding high-volume keywords your company should be targeting when writing content.; The on-page grader is an awesome way to pinpoint issues on a page-by-page basis. Fixing website content can be like taking a stab in the dark, but with this tool, Moz tells you how to enhance page content every step of the way. Cons: Moz has a basic competitor analysis function, but in order to truly see how a competitor is doing, you almost need to create a new project for that competitor. The tool is excellent for single website management, but not as robust as some other tools when it comes to competitor analysis.
Read the original on TrustRadius ↗Reporting
VU
Verified user
51-200 employees · 2019-10-22
TrustRadius Rated 7/10Moz is a cost-effective digital marketing toolset to use in your marketing stack.
Moz is used specifically by the digital marketing team, primarily to support our content marketing and SEO efforts. While those are the primary uses for us, we also use the platform for outreach targeting and site crawling and audits. Pros: Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.; The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.; Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets. Cons: Moz' offerings have continued to split and introduce additional costs - limitations in crawl budget or keyword tracking can be annoying.; On-Demand Crawl toolset is not as robust as an Ahrefs.
Read the original on TrustRadius ↗Keyword researchDomain AuthoritySite audit
SH
Sylvia Huang
Sr. SEO Specialist · 2014-02-08
TrustRadius Rated 8/10Great Community, Great Tool
SEOmoz is strictly used by the SEO team at our organization. We manage many different websites so we mostly use it to it to garner data to help us drive and prioritize optimization decisions. Being data driven, we like to gather insights about how a site as a whole is doing by looking at the page crawler and also use details of pages and keywords (not so much anymore) to gather trends and find new opportunities. Pros: The Blog and Community - they're both great daily resources to stay up on top of news and happenings in the SEO world. It's also a great place to continually learn more from each other as well as share insights. It's also an excellent place for people just getting into SEO or inbound marketing to get a lot of good information.; Open Site Explorer - great for finding good links, finding bad links, and staying up to date with who is linking to you and with what.; Page Crawler - allows us to make in-depth reviews about which pages need improvement or helps us understand why certain pages are performing better or worse than others. Cons: Moz Analytics has some nice trend charts and graphs but overall seems a bit cluttered.; The limits to each package seem to be restricting our sites to getting full views of our data.; Wish there was the capability to do more specific/detailed filters in OSE so we can get a better view of external links that are not from the root domain nor from our corporate sites. I know we can export and filter but it'd be nice to do it in the tool itself.
Read the original on TrustRadius ↗Site auditLearning
AF
Alex Fusman
Digital Marketing Consultant · 2014-06-04
TrustRadius Rated 8/10Moz is a useful tool for most, but less useful for experts.
Moz is being used by one individual who handles SEO/SEM efforts at the company. The toolbar is used for site stats, OSE is used for backlink research. We don't currently use the PRO version, though I have used that in the past with other companies and clients. The primary business problem it addresses is that it aids in decisions related to competitive data. Pros: The toolbar is a great way to see site stats directly in the SERPs; The ability to create campaigns within PRO is a good way to monitor competitors and keep things organized; The page grader tool helps to create a checklist for basic on-site SEO factors that need to be addressed Cons: I believe that the Open Site Explorer (OSE) tool is not as complete or up to date as it could be. Competing tools, such as ahrefs.com, do a better job of showing all the backlinks for a site, along with more historical data.; In the past, I've had issues with the Moz toolbar staying logged in to my account. It would always get logged out in between browsing sessions and was difficult to stay logged in consistently. This seems to have been resolved in the current version.
Read the original on TrustRadius ↗BacklinksMozBar
SH
Samantha Hornby
Marketing Coordinator · 2014-05-09
TrustRadius Rated 7/10Moz Review - Keyword Analysis and Website Diagnostics
Moz is used exclusively by the marketing department at Blue Link. We use it primarily for SEO related purposes in terms of monitoring keywords and website issues. We also frequently use the forums to find answers to our SEO questions and we follow the blog and community postings to keep up to date on new industry trends. Moz helps us manage our keywords in terms of performance to help us better target content towards keywords that need improvement and to keep us up to date on which keywords our competitors are targeting. It also helps keep up informed of any website crawl issues. Pros: Keyword Ranking - ability to consistently track keyword changes across multiple domains. It is also easy to group keywords together and see different types (for example branded vs. non-branded); Crawl Diagnostics - allows us to track and manage any website crawl errors. Moz also provides insight into the specific issues and how important they are in terms of affecting our site rank.; Open Site Explorer - gives us unlimited insight into website rankings. Allows us to determine which sites are worth contacting for possible partnerships and guest posts and how our competitors compare. Cons: The biggest issue I have with Moz is that I feel like there are several tools and areas of the site that I am not taking advantage of because I don't know what is available. I find there is not a logical flow to moving through all the tools that can help a company assess all their SEO needs in a very step-by-step process.; Some of the tools in Moz are geared towards much larger companies and unfortunately don't apply to us. They do a lot of work around branding, brand mentions, tracking branded keywords etc. but as a company without a well recognized brand name, these tools don't apply. They need more tools geared towards smaller companies.
Read the original on TrustRadius ↗Rank trackingSite auditLearning
JR
Joe Robison
SEO Specialist · 2014-01-31
TrustRadius Rated 8/10SEOmoz (Moz) should be in your bag of tricks, but probably not the first and only tool
SEOmoz (it's now just Moz) is mainly used by the SEO team to analyze and make decisions for technical improvements, content strategy, and link building. Mainly only the SEO department uses the product, but it's open to marketing and other areas to use. We communicate with other departments with the findings from using the tool. It addresses problems with our search indexing and ranking. Pros: The Open Site Explorer function of Moz works really well for analyzing competitor sites and finding opportunities for our own; The Moz toolbar extension (for Chrome or Firefox) is also a really good way to gauge the quality and usefulness of sites and listings in the search results; We like their community and Q&A support section for answering any advanced questions we might have; Their Fresh Web Explorer has some uses for seeing new links, although it's not as robust as others Cons: The link index isn't as fast updating or as large as competitors Majestic SEO and Ahrefs; The new Moz Analytics hasn't really lived up to the potential or hype generated before the launch; The Chrome extension can be laggy and take a few refreshes to get the data for a website; In general there is a lot of potential for better and speedier integration with all the data and acquired tools they have, but it doesn't feel too zippy or intuitive
Read the original on TrustRadius ↗BacklinksLocal listingsMozBar
JS
James Shaw
Director of Engineering · 2014-01-30
TrustRadius Rated 8/10Highly recommend Moz as the first stop for your SEO needs
We use Moz to track a number of campaigns on our e-commerce websites. These campaigns tie in with Google Analytics to provide a one-stop dashboard that show us improvements over time in traffic, conversion, inbound links, reputation, social networking and brand mentions. The link analysis tools are critically important to help us discover and track changes in our link profile over time. Another great tool I use is Link Detox from LinkResearchTools. Pros: One stop dashboard - integrates data from Google Analytics and social networks. Highlights good/bad changes since last period.; Keyword rankings over time - you can very quickly see if your keywords are improving or falling in the SERPs. Worth the price of submission on its own!; Pages to optimize - gives you a detailed list of which pages need your attention, grading them A-F; Crawl diagnostics - quickly see a list of errors that crawlers are finding on your site, shows total pages in indexes, etc; Competitive metrics - compare your data with your top competitors so you can see how to beat them! Cons: There is always the worry that the link profile is giving "spammy links" more credibility than they deserve in the domain trust algorithm. There's really no way to compare mozrank with google's pagerank.. but it would be nice to be able to mark links as spam a la LinkResearchTools
Read the original on TrustRadius ↗Rank trackingBacklinksSite audit
SS
SEO SPECIALIST
SEO SPECIALIST, 50M-1B USD revenue · 2023-08-24
Gartner Peer Insights ★★★★★"MOZ: Empower SEO Excellence"
MOZ has a well designed interface and user-friendly interface that has eased my transition into the world of SEO. One aspect that set MOZ apart is their emphasis on data-driven strategies. With their arsenal of analytical tools, I am able to dive deep into keyword research, track rankings, and dissect competitor strategies. The real-time data and intuitive graphs helps me make informed decisions, aligning my SEO efforts with the dynamic trends of the digital landscape. Navigating the complexities of on-page optimization is made remarkably simpler by MOZ. Their on-page grader became my virtual assistant, meticulously evaluating content and providing actionable suggestions for improvement. Even the most brilliant content can fall short if technical SEO isn't on point. The platform's comprehensive site audit unveiled hidden issues, allowing me to enhance website speed, fix broken links, and optimize for mobile responsiveness. Link building, a crucial yet often challenging aspect of SEO, found its solution in MOZ's link explore. The tool not helps me identify potential linking opportunities but also aids n competitor analysis, uncovering strategies that are effective in real world. One of the most enriching aspects of MOZ is the sense of community it fostered. The platform's blog, forums, and webinars creates a space for SEO specialists worldwide to share insights and experiences.
Read the original on Gartner Peer Insights ↗Keyword researchRank trackingBacklinks
IS
Ink Stain Entertainment
US · 2022-01-24
Trustpilot ★★★★★Love Moz’s Dedication
We haven’t been able to utilize Moz enough for a better review, but the website was easy to understand and navigate. The instructions were clear. We tried to upload our credit card information for the beta concept but we’re unable to after a few tries and two cards. This, believe it or not, is where Moz shines. Instead of turning away, we wrote to Moz so they’d know there was an issue and to help us get through this point. They sent us an email immediately to let us know they got our comments and to say they’d get their tech team on the matter. They wrote again to say they’re still working on it. Then another time to say the issue has been fixed. After we did not respond for a day, they reminded us. This is great custom service. The main thing is they actually read what we actually wrote-not the norm nowadays-and they did something about it. Once we’ve used Moz a while, we’ll come back and add to this review.
Read the original on Trustpilot ↗★★★★★Good for a basic tool.
If I could only have one tool for basic SEO, it would be Moz. It's a user-friendly system that helps with basic keyword tracking, identifying opportunities, competitive analysis, and problems with your site. I'd say it does a B to B+ job at all these things, and it's especially good for companies that aren't super duper savvy. With that said, you only get updated data weekly or monthly -- there's no real way to do spot checks. Often, data is inconsistent. And there are occasional service disruptions. As an SEO consultant, I find that this is a good client-facing tool, but that I need to use at least two other tools to get all the insights I need to do a good job. I'd also note that Moz's pricing structure is not well suited for big websites. If you do something like ecommerce, travel, or real estate, it's not a good fit.
Read the original on Trustpilot ↗Ease of usePricing
★★★★★excellent customer service
excellent customer service, very responsive and accommodating
Read the original on Trustpilot ↗Support
AB
Alex Beaver
US · 2023-09-22
Trustpilot ★★★★★Smart
Smart, knowledgeable, experienced training
Read the original on Trustpilot ↗Learning
MI
Muhammad Imtiaz
PK · 2023-06-01
Trustpilot ★★★★★It works correct and fast
It works correct and fast
Read the original on Trustpilot ↗SK
Sanaullah Kiani
PK · 2023-01-24
Trustpilot ★★★★★Wonderful experience
Wonderful experience, great customer service experience. Recommend
Read the original on Trustpilot ↗Support
MD
Mohamed Djelloud
DZ · 2022-10-20
Trustpilot ★★★★★Great support team
Great support team
Read the original on Trustpilot ↗Support
★★★★★Great SEO software
Great SEO software. Great support
Read the original on Trustpilot ↗Support
RA
Rajbir Ahmed
BD · 2022-03-14
Trustpilot ★★★★★Amazing Support
they provide amazing support
Read the original on Trustpilot ↗Support
BH
BJØRN-ERIK HERTZBERG
NO · 2021-07-17
Trustpilot ★★★★★Great and quick response
Great and quick response
Read the original on Trustpilot ↗SF
Stan F Davis
US · 2021-06-04
Trustpilot ★★★★★Great company
Great company. Helped with website issues
Read the original on Trustpilot ↗★★★★★Awesome application
Awesome application for online marketers!
Read the original on Trustpilot ↗OD
Ona DeSomma
US · 2017-04-25
Trustpilot ★★★★★One of the best SEO resource websites …
One of the best SEO resource websites out there. My complaints are that many SEO tools that you can find for free elsewhere on the Internet are not available for free use on seomoz, on their resource page Internet Marketing Handbook, even though they call it a "free resource page". It's only for paying members, even simple tools like checking keywords and other things. Definitely not impressed with that. Even so, probably the main reason I love this site is their articles, community and blog. I've used their tools before, and my money is best spent elsewhere. Their tools aren't bad, but they aren't worth it for the price in my opinion.
Read the original on Trustpilot ↗LearningPricing
VD
Vladimir D.
Technical SEO Lead, 51-200 employees · 2019-12-07
Capterra ★★★★★From a Local SEO expert
I'm an SEO export and I've been using Yext for about 4 years. We use it for our franchisee clients that don't want to pay for premium services like Yext. Pros: Price. You can easily sync any updates for your business with Moz Local. The platform is very simple and straight forward. I would recommend this tool for business owners with a small budget. Cons: Technical issues. I have not the best experience with Moz Local, especially with connecting Moz Local to Google My Business. I would love to see more available directories for sync.
Read the original on Capterra ↗Site auditLocal listingsPricing
JM
Jamie M.
Head Of Marketing, 11-50 employees · 2018-02-13
Capterra ★★★★★A full-featured SEO tool but not as good as it should be
Pros: There are some good tools and features that help you to improve your SEO. The metrics are very helpful and easy to understand. The user interface is fairly easy to navigate. Their support and knowledge base is very good and can teach you a lot about SEO and how to rank better. Cons: I don't feel that Moz is quite as helpful to use as the likes of Ahrefs. There are some good tools but they're not excellent - not as good as they should be. I haven't seen enough updates or improvements and I'm starting to question whether it's worth the money each month.
Read the original on Capterra ↗Ease of useSupport
VD
Vladimir Davniuk
51-200 employees · 2019-12-07
Software Advice ★★★★★From a Local SEO expert
I'm an SEO export and I've been using Yext for about 4 years. We use it for our franchisee clients that don't want to pay for premium services like Yext. Pros: Price. You can easily sync any updates for your business with Moz Local. The platform is very simple and straight forward. I would recommend this tool for business owners with a small budget. Cons: Technical issues. I have not the best experience with Moz Local, especially with connecting Moz Local to Google My Business. I would love to see more available directories for sync.
Read the original on Software Advice ↗Site auditLocal listingsPricing
JM
Jamie McDermott
11-50 employees · 2018-02-13
Software Advice ★★★★★A full-featured SEO tool but not as good as it should be
Pros: There are some good tools and features that help you to improve your SEO. The metrics are very helpful and easy to understand. The user interface is fairly easy to navigate. Their support and knowledge base is very good and can teach you a lot about SEO and how to rank better. Cons: I don't feel that Moz is quite as helpful to use as the likes of Ahrefs. There are some good tools but they're not excellent - not as good as they should be. I haven't seen enough updates or improvements and I'm starting to question whether it's worth the money each month.
Read the original on Software Advice ↗Ease of useSupport
VR
Verified Reviewer
UI Developer, 11-50 employees · 2018-05-13
Capterra ★★★★★Good software for SEOs but not the best
Pros: I really like the new Link Explorer Moz has just released, especially since much of it is available to free users. Another great feature is showing you which of your keywords can qualify for rich snippets knowledge graph, etc. In Google. They have the ability to track keyword history which is very useful and compare that to your competitors to see where you are lacking. Cons: While the software is good, I don't think it warrants the price tag. I would rather pay less for less features. Many of the features in Moz, I simply don't need. I also think their interface is boring and not very intuitive.
Read the original on Capterra ↗BacklinksEase of usePricing
NB
Nate Beers
11-50 employees · 2018-05-13
Software Advice ★★★★★Good software for SEOs but not the best
Pros: I really like the new Link Explorer Moz has just released, especially since much of it is available to free users. Another great feature is showing you which of your keywords can qualify for rich snippets knowledge graph, etc. In Google. They have the ability to track keyword history which is very useful and compare that to your competitors to see where you are lacking. Cons: While the software is good, I don't think it warrants the price tag. I would rather pay less for less features. Many of the features in Moz, I simply don't need. I also think their interface is boring and not very intuitive.
Read the original on Software Advice ↗BacklinksEase of usePricing
CO
Chase O.
SEO straregist, Mid-Market · 2024-05-15
G2 ★★★★★MOZ has sincere value for SEOs
What they like: There are stats that I can get in Moz that I can't anywhere else, and they are easy to get to, understand and share with clients. I use it almost everyday to see how client's websites are doing, where I can make recommendations for them to look at sooner rather than later and have the data to back it up. What they dislike: On Page Grader could be so much more useful instead of generic; the info is helpful, but it could be so much more and doesn't have to be centered around a keyword.
Read the original on G2 ↗VU
Verified User in Marketing and Advertising
2018-04-29
G2 (Moz Local) Rated 3.5/5Account Manager
What they like: I like that Moz local makes it easy to view and manage your local listings in one place. It can be very convenient, especially if you manage more than 10 locations. What they dislike: Moz doesn't do the best at explaining what their metrics mean. They may rank an aspect of a listing at 30%, for example, and not explain what that 30% actually means. It would also be nice if Moz local was able to show some historical data to give us more of an idea of how we've improved over time.
Read the original on G2 (Moz Local) ↗Local listings
VU
Verified User in Hospital & Health Care
Enterprise · 2024-08-20
G2 ★★★★★Moz - Does It Job Though Some Insights Are Rather Generic
What they like: Moz is easy to use and maintain in seeing keywords and comparison to three other competitors. It is constantly trying to provide new features, though not clear how to implement them easily. In other words, lots of good data, not necessarily good information. What they dislike: Moz only has keyword rankings up to 50. Other competitive products go up to 100. Moz doesn't have easy ways to save analysis that you can go back to easily. It is one and done. There are minor bugs such as "last week" filter still pulls up 2 weeks of data on CSV. Ability to analyze beyond week over week is not possible -- only week over week.
Read the original on G2 ↗Rank trackingEase of use
VU
Verified user
11-50 employees · 2018-12-17
TrustRadius Rated 8/10Moz is a good SEO tool that is welcoming to beginners
We are a SEO-heavy company serving more than 4 million users a month and competing heavily on hundreds of keywords. We used Moz for rank tracking and site scan. Pros: Running a scan on our site and tracking any broken pages or 500 errors; Tracking keywords and their rankings as per different geographies; Keeping a tab on competitors and their rankings Cons: The backlink database of MOZ when I used it looked somewhat under-powered. In some cases older links resurfaced as new.
Read the original on TrustRadius ↗Rank trackingBacklinks
CK
Chris K.
Founder & President · 2018-01-16
Capterra ★★★★★Generally, a must have for any internet markets kit
As I said before, it pretty much has everything an internet marketer needs in their kit for client analysis. This belongs in your kit. Pros: They have a lot of features wrapped up together like rank report, site analysis, competitor tracking, and backlink analysis. Cons: The price can get pretty high as you add on more sites to track. It would also be nice to be able to split up your billing so you could apply X amount to one card and X amount to another. Specifically thinking about when I want to charge client card instead of it all going on ours.
Read the original on Capterra ↗BacklinksReportingPricing
★★★★★Generally, a must have for any internet markets kit
As I said before, it pretty much has everything an internet marketer needs in their kit for client analysis. This belongs in your kit. Pros: They have a lot of features wrapped up together like rank report, site analysis, competitor tracking, and backlink analysis. Cons: The price can get pretty high as you add on more sites to track. It would also be nice to be able to split up your billing so you could apply X amount to one card and X amount to another. Specifically thinking about when I want to charge client card instead of it all going on ours.
Read the original on Software Advice ↗BacklinksReportingPricing
TT
Tom T.
Digital Manager, Small-Business · 2025-08-13
G2 Rated 3.5/5Really good to get to grips with SEO as a beginner
What they like: Page-by-page scoring Easily see error ranked by importance Page ranker is easy to use Affordable price What they dislike: Limited compared to Ahrefs Page ranker can sometimes be slow to update (I had about 6 months where it took over 24h, but this is now fixed)
Read the original on G2 ↗Ease of usePricing
VU
Verified User in Marketing and Advertising
2021-11-16
G2 (Moz Local) ★★★★★Moz Local is a pretty dang good platform
What they like: The overall ease-of-use of Moz Local is the main selling point for me. It took us a grand total of 15 minutes to get ~50 locations set up in the platform and ready for distributing data. Then, we were able to get right to work on duplicates! What they dislike: The most annoying part about Moz Local is that there was an issue when we turned on the Google Sync. We were able to get the issue fixed, however, by discussing it with their support team - they even corrected the issues on the live listings for us!
Read the original on G2 (Moz Local) ↗Local listingsSupport
JK
Jeeva K.
Digital Marketing Executive · 2019-06-10
G2 (Moz Local) ★★★★★With MOZ Local the Basic SEO and business listing info made simple
What they like: MOZ Local is simple to operate, you simply enter your accurate details and yes it applies it to a lot of the main web directories. It generally helps you in rank much better in local internet search without not significantly effort is required. What they dislike: With Moz's prices and annual plan, it is very clear that if you are using these to update contact details all over different website spots, it'll vanish in the event you get out of making use of Moz. In other words, appears like we are quite stuck in.
Read the original on G2 (Moz Local) ↗Local listingsPricing
SB
Sahana B.
Marketing Executive · 2024-07-12
G2 (Moz Local) ★★★★★An indispensable tool for SEO
What they like: Moz is a must-have tool for SEO persons. Before creating a backlink to any site, I can quickly check that site's Domain authority & spam score. As DA, PA & spam scores are essential metrics. Through the Link research feature, Moz will provide all necessary details regarding a site. Also, it is very easy to check all DA, PA, and Spam scores, using the Moz extension and it is completely free. What they dislike: For my requirement Moz Local is perfect. But It has fewer features compared to its competitors.
Read the original on G2 (Moz Local) ↗BacklinksDomain AuthorityLocal listings
OG
Olivia G.
Freelance Writer, Mid-Market · 2024-05-15
G2 ★★★★★Helpful for guiding a creative SEO strategy
What they like: Moz's user-friendly interface is helpful for building and maintaining an effective SEO strategy. The personalized feedback for what we can be doing next and keyword research tools are especially useful. What they dislike: The data Moz is working with doesn't always seem accurate — you're working with best-guesses on Google's algorithm, so it makes sense, but YMMV on different keywords, etc. I think it's a good tool to use in conjunction with Google Search Console, etc., but on its own you're working in a vacuum.
Read the original on G2 ↗Keyword researchEase of use
VU
Verified User in Computer Software
Mid-Market · 2017-01-18
G2 Rated 3.5/5Streamlines the Keyword Research process
What they like: The keyword explorer tool in Moz Pro is extremely helpful in streamlining the keyword research process. It's helpful in that as you search for terms, it also pulls long lists of alternatives that may be better opportunities for our website. The keyword explorer is also robust in terms of the feedback it's able to give you on the terms you are actively searching. What they dislike: Sometimes it can be less than intuitive to navigate, only because there are several places to perform keyword searches that depend on what pieces of information you are looking to see in the results.
Read the original on G2 ↗Keyword researchEase of use
DO
Devin O.
Marketing, 51-200 employees · 2021-02-24
Capterra ★★★★★Good Value for the Cost
Moz is easy to use and has been great for allowing our in-house content team to quickly perform simple keyword research. Pros: Moz Pro has a more intuitive & user-friendly interface than other SEO tools and is a great option for an in-house team of mid-level SEOs - people who aren't necessarily looking to dive deeply into the super nitty-gritty stuff. Cons: The estimated keyword volumes seem to be much lower than those reported by the other tools we use. The number of ranking keywords also seems to be less than what other tools report for many URLs.
Read the original on Capterra ↗Keyword researchReportingEase of use
DO
Devin Olsen
51-200 employees · 2021-02-24
Software Advice ★★★★★Good Value for the Cost
Moz is easy to use and has been great for allowing our in-house content team to quickly perform simple keyword research. Pros: Moz Pro has a more intuitive & user-friendly interface than other SEO tools and is a great option for an in-house team of mid-level SEOs - people who aren't necessarily looking to dive deeply into the super nitty-gritty stuff. Cons: The estimated keyword volumes seem to be much lower than those reported by the other tools we use. The number of ranking keywords also seems to be less than what other tools report for many URLs.
Read the original on Software Advice ↗Keyword researchReportingEase of use
VU
Verified User in Computer Software
Mid-Market · 2020-10-16
G2 ★★★★★Great, Well-Rounded SEO Tool
What they like: Moz Pro contains many features that could be useful for SEO teams, content teams, PR teams, and social teams. The tool is very well-rounded and contains features for all types of marketers, whereas not all the Moz competitors don't have as wide-reaching of features like backlinking information or domain authority numbers. What they dislike: The data, like any other tool, isn't flawless. Domain authorities and keyword volumes can sometimes feel inconsistent or arbitrary. However, I think the basis of their data is more reliable than some competitor tools, especially when looking at enterprise-level solutions.
Read the original on G2 ↗BacklinksDomain Authority
JF
Judy F.
Implementation Consultant, Small-Business · 2019-10-24
G2 ★★★★★Handy tool!
What they like: There are several research tools that help in giving you an insight into the businesses of your competitors. It will help you in making better strategies and plans for the businesses. It also makes easy for you to strengthen your keyword research. New ways and opportunities are identified to build the business and promote your products and services. What they dislike: The app is useful for small businesses. Large organizations with complex infrastructure cannot get as much benefit from the app as the small businesses can gain. Creating complex SEO based contents and searches often becomes difficult for the app.
Read the original on G2 ↗Keyword research
JA
Junaid A.
Digital Marketer, 1-10 employees · 2022-05-31
Capterra ★★★★★Moz is good for competitor research
Overall i can rate moz pro 7 out of 10. Pros: As a digital marketer, i used Moz pro for various activity but, but one of the best things I have used in Moz pro is the keywords gap feature. It will directly tell between you and your competitor which keywords you are lacking and where you need to work on. Cons: Moz pro backlink database is not much strong like SEMrush and ahrefs, as it shows limited number of backlinks.
Read the original on Capterra ↗Backlinks
JA
Junaid Ahmed
1-10 employees · 2022-05-31
Software Advice ★★★★★Moz is good for competitor research
Overall i can rate moz pro 7 out of 10. Pros: As a digital marketer, i used Moz pro for various activity but, but one of the best things I have used in Moz pro is the keywords gap feature. It will directly tell between you and your competitor which keywords you are lacking and where you need to work on. Cons: Moz pro backlink database is not much strong like SEMrush and ahrefs, as it shows limited number of backlinks.
Read the original on Software Advice ↗Backlinks
VU
Verified User in Computer Software
Small-Business · 2017-12-21
G2 ★★★★★Effective for its purpose
What they like: For businesses looking to capture SEO keywords, Moz gets the job done well. The SERP analysis feature is also quite useful. What they dislike: For me, earning keywords and growing our SEO rankings is only part of the mission. It'd be nice if the tool were to include more functionality or better integrations into current website frameworks. Again, Moz gets the job of SEO marketing analysis done very well – my only question is how it can expand beyond that. Also, I think the backlink tool could be more powerful at crawling for mentions – sometimes mentions are missed.
Read the original on G2 ↗Rank trackingBacklinksSite audit
VU
Verified User in Marketing and Advertising
Small-Business · 2021-12-01
G2 Rated 3.5/5Worked well. Not the cheapest
What they like: It did a pretty good job at managing and updating listings we have for clients. It was visually appealing and the keyword tool it has was pretty useful. What they dislike: Mostly it was more costly and lead us to seek out other options. It was a little difficult to navigate because it wasn't organized in the most intuitive way. There are a lot of other tools that we already use that can do the same kind of thing so it didn't build much value by having those features and making them hard to find.
Read the original on G2 ↗Keyword researchLocal listingsEase of use
VU
Verified user
1001-5000 employees · 2025-01-13
TrustRadius Rated 8/10Moz Pro Delivers
Moz Pro is great for SEO insights. It offers current rankings vs previous and growth over time, domain authority, linking keywords, and more. Moz Pro is great for a small to medium sized business, we use it to address many of our SEO issues, like drops in rank, as well as for reporting. Pros: Keyword Tracking; Domain Authority; Reporting Cons: Platform Ease of Use; Additional Reporting; More Technical Error Tracking
Read the original on TrustRadius ↗Rank trackingDomain AuthorityReporting
MP
Mike P.
Marketing Communications, Mid-Market · 2016-07-26
G2 ★★★★★So Far, So Good
What they like: The entire interface is easy to use and understand. Our baseline knowledge regarding SEO is pretty low and Moz is still easy to figure out. That said, I don't think it caters to us but instead, encourages us to learn more. We've only been using it for a few months but have already improved our page rank and rank among keywords. No complaints yet! What they dislike: I don't love the initial layout. It's kind of tough to get into your campaigns for the first time. Set up is a bit cumbersome, but nothing too difficult. Again, not sure if that's because of our SEO knowledge or if certain things just aren't as intuitive as I'd like them to be.
Read the original on G2 ↗Ease of use
DN
diksha N.
Content Manager, 11-50 employees · 2019-03-08
Capterra ★★★★★Best Companion to analyze my content
As discussed above, Keyword Explorer is my favorite of all its features. My contents backed with the keywords researched by employing this tool has really helped me rank my page. Furthermore, the suggestions advanced by Moz coupled with SERP analysis serves as a complete package to inspect the performance of my work. Pros: Moz Pro is not only a software, but also a self-performance examination tool, which has given me some commendable insights into my content. Moreover, its special feature- Keyword Explorer has been working wonders for me. Being a content writer, it helps me stay connected to the identical pertinence and structure, to each content that I draft. Cons: On a bigger front, I really cannot fish for any cons for Moz Pro. But I would like the concerned authorities to kindly allow the other nations apart from the U.S. to access the database/crawler/metrics.
Read the original on Capterra ↗Keyword researchSite audit
VR
Verified Reviewer
Senior Director of Digital Marketing, 11-50 employees · 2018-03-18
Capterra ★★★★★Perfect for small businesses, not for power users
Pros: Part of what I like about the software is what I like about the organization behind the software: They're very thoughtful and scientific about each feature they add. There's a robust set of tools around keyword research and link analysis--the basis for any SEO campaign. There's enough utility here in a nicely-presented package to be helpful--and not overwhelming--to orgs that want to get smarter about their SEO game. Cons: Moz is great for the basics, but power users are going to find a lot missing. For example, their link index is much smaller than the ones in ahrefs or Majestic, and anecdotally I've found that their keyword data contains much less search volume information than competitors, as well.
Read the original on Capterra ↗Keyword research
DN
diksha narang
11-50 employees · 2019-03-08
Software Advice ★★★★★Best Companion to analyze my content
As discussed above, Keyword Explorer is my favorite of all its features. My contents backed with the keywords researched by employing this tool has really helped me rank my page. Furthermore, the suggestions advanced by Moz coupled with SERP analysis serves as a complete package to inspect the performance of my work. Pros: Moz Pro is not only a software, but also a self-performance examination tool, which has given me some commendable insights into my content. Moreover, its special feature- Keyword Explorer has been working wonders for me. Being a content writer, it helps me stay connected to the identical pertinence and structure, to each content that I draft. Cons: On a bigger front, I really cannot fish for any cons for Moz Pro. But I would like the concerned authorities to kindly allow the other nations apart from the U.S. to access the database/crawler/metrics.
Read the original on Software Advice ↗Keyword researchSite audit
MS
Mike Sonders
11-50 employees · 2018-03-18
Software Advice ★★★★★Perfect for small businesses, not for power users
Pros: Part of what I like about the software is what I like about the organization behind the software: They're very thoughtful and scientific about each feature they add. There's a robust set of tools around keyword research and link analysis--the basis for any SEO campaign. There's enough utility here in a nicely-presented package to be helpful--and not overwhelming--to orgs that want to get smarter about their SEO game. Cons: Moz is great for the basics, but power users are going to find a lot missing. For example, their link index is much smaller than the ones in ahrefs or Majestic, and anecdotally I've found that their keyword data contains much less search volume information than competitors, as well.
Read the original on Software Advice ↗Keyword research
CG
Chitra Goel
US · 2022-04-19
Trustpilot ★★★★★Love everything about Moz.
Love everything about Moz.
Read the original on Trustpilot ↗VU
Verified User in Sporting Goods
Small-Business · 2024-05-15
G2 ★★★★★Moz Helped Us Get To Google's First Page
What they like: Moz's Keyword Page Optimization feature and Search Visibility Report along with their weekly Insights reports helped aceindoorgolf.com go from the last page to the first page. The Search Visibility report allowed us to track our Keyword ranking progress compared to our competitors. It is extremely easy to use even for a beginning SEO marketer. What they dislike: Site Crawl issues reporting isn't as in-depth and flexible as Ahrefs or Semrush but is much easier to use.
Read the original on G2 ↗Site auditReportingEase of use
VU
Verified User in Internet
Small-Business · 2014-03-27
G2 Rated 3.5/5Moz.com good solution for high level SEO management
What they like: The variety of tools. From sitewide and page by page analysis and the link analysis capabilities. The variety of tools for research and analysis, especially the keyword difficulty tool, were incredibly helpful in developing an effective SEO strategy. What they dislike: The lack of an easy to use top line dashboard. Because each tool resides on different pages and requires navigation around the site it made utilization of the tools somewhat inefficient. Also, would like to see more robust recommendations and competitive analysis from within the ranking reports.
Read the original on G2 ↗Keyword researchReportingEase of use
VR
Verified Reviewer
President · 2018-05-11
Capterra ★★★★★Solid SEO Tool For Professionals
Pros: I like the insights that MOZ provides my business to help our clients better correct on-page and off-page SEO issues with their website. I also like the keywords tool. It enables my team to figure out what is best resonating with people on the web. Cons: I hate the limits on the versions with keywords and campaigns. I think Moz is a bit overpriced as well. Overall great system, but need to stop defaulting to campaign email updates. They are annoying and one of the reasons we ultimately moved to another system.
Read the original on Capterra ↗Pricing
A
Avishay ".
CEO, 1-10 employees · 2018-04-21
Capterra ★★★★★Moz is probably the most well-known option out there for competitor analysis and keyword research.
Main benefit would probably be its blog; it has taught me almost anything I needed to know about SEO, growth hacking and ASO. Pros: Wow...this tool has so many features, I wouldn't even know where to start. A really great tool for competitor analysis, complementary keyword research and overall lessons about growth hacking. Cons: The main trouble IMHO is the price; there are other options out there, from SEMRush to ZEFO, and in my home country, ZEFO is the undisputed king and the prices are just better. When ramping up, there isn't a need to start with MoZ because of that.
Read the original on Capterra ↗Keyword researchLearningPricing
AS
Avishay "Jesse" Segal
1-10 employees · 2018-04-21
Software Advice ★★★★★Moz is probably the most well-known option out there for competitor analysis and keyword research.
Main benefit would probably be its blog; it has taught me almost anything I needed to know about SEO, growth hacking and ASO. Pros: Wow...this tool has so many features, I wouldn't even know where to start. A really great tool for competitor analysis, complementary keyword research and overall lessons about growth hacking. Cons: The main trouble IMHO is the price; there are other options out there, from SEMRush to ZEFO, and in my home country, ZEFO is the undisputed king and the prices are just better. When ramping up, there isn't a need to start with MoZ because of that.
Read the original on Software Advice ↗Keyword researchLearningPricing
★★★★★Solid SEO Tool For Professionals
Pros: I like the insights that MOZ provides my business to help our clients better correct on-page and off-page SEO issues with their website. I also like the keywords tool. It enables my team to figure out what is best resonating with people on the web. Cons: I hate the limits on the versions with keywords and campaigns. I think Moz is a bit overpriced as well. Overall great system, but need to stop defaulting to campaign email updates. They are annoying and one of the reasons we ultimately moved to another system.
Read the original on Software Advice ↗Pricing
DO
Danielle O.
Technical SEO Manager, 11-50 employees · 2018-12-15
Capterra ★★★★★Use MOZ pretty much everyday - would recommend.
Really great tool that all SEO's should be using! The MOZ forum is also great to get expert advice on any problem areas you're experiencing. Pros: Use this everyday to check Domain Authority/Page Authority and to download long lists of SERPs using the MOZ toolbar. Also use the Rank Tracker tool for a quick check on a sites rankings for multiple keywords. Cons: I could be using a lot more of the features, but find it difficult to navigate as there's too much! Definitely doesn't flow as well as it should.
Read the original on Capterra ↗Rank trackingDomain AuthorityMozBar
DO
Danielle Overfield
11-50 employees · 2018-12-15
Software Advice ★★★★★Use MOZ pretty much everyday - would recommend.
Really great tool that all SEO's should be using! The MOZ forum is also great to get expert advice on any problem areas you're experiencing. Pros: Use this everyday to check Domain Authority/Page Authority and to download long lists of SERPs using the MOZ toolbar. Also use the Rank Tracker tool for a quick check on a sites rankings for multiple keywords. Cons: I could be using a lot more of the features, but find it difficult to navigate as there's too much! Definitely doesn't flow as well as it should.
Read the original on Software Advice ↗Rank trackingDomain AuthorityMozBar
VU
Verified User in Leisure, Travel & Tourism
Small-Business · 2024-05-15
G2 ★★★★★Moz tracks what you tell it to
What they like: It's easy enough to use and the customer service team is usually helpful. What they dislike: If you're tracking a large number of keywords you will see an inflation of impressions in GSC once a week when the campaign updates. It's a little frustrating sometimes having to distinguish between Moz's searches and actual customers. Their estimated ranking for keywords I'm tracking is sometimes very far from where my users (verifiably) find my pages on the SERP.
Read the original on G2 ↗Support
RS
rohit S.
Marketing Lead, 11-50 employees · 2018-12-28
Capterra ★★★★★This tool is good for tracking website ranking
I am using this tool to track domain authority, backlink profiles and keyword ranking of our website Pros: This is great tool for analyzing the backlink profiles for our website and finding the keyword ranking of a website. The keyword explorer feature of this tool allows one to find new keywords for website. The biggest advantage of this tool is that it tells the keyword difficulty. Cons: This tool is great tool for seo but not a complete SEO tool and I need to look in for the other tools
Read the original on Capterra ↗Keyword researchBacklinksDomain Authority
RS
rohit sharma
11-50 employees · 2018-12-28
Software Advice ★★★★★This tool is good for tracking website ranking
I am using this tool to track domain authority, backlink profiles and keyword ranking of our website Pros: This is great tool for analyzing the backlink profiles for our website and finding the keyword ranking of a website. The keyword explorer feature of this tool allows one to find new keywords for website. The biggest advantage of this tool is that it tells the keyword difficulty. Cons: This tool is great tool for seo but not a complete SEO tool and I need to look in for the other tools
Read the original on Software Advice ↗Keyword researchBacklinksDomain Authority
MA
Marketing Associate
Marketing Associate, <50M USD revenue · 2024-07-21
Gartner Peer Insights ★★★★★Best Listing Management tool for Local Businesses
Moz Local is a great listing management tool for local businesses. With its intuitive features and user-friendly interface, it makes it a go-to solution for beginners. It is ideal for site audits & crawling reports, even I can get customized reports through it for presenting to my clients. Its best feature is to track & monitor listing performance. Through Link Explorer, I can get all the necessary details for a website like referring domains, inbound links, and many more.
Read the original on Gartner Peer Insights ↗BacklinksSite auditLocal listings
VU
Verified User in Retail
Small-Business · 2024-05-16
G2 ★★★★★Easy to use, Industry Standard
What they like: Moz Pro is easy to use, easy to set up and the tools are industry standard. I use Moz Pro weekly to keep on top of technical SEO and monitor site errors etc. Domain Authority is also particularly useful. What they dislike: it would be good to be able to compare more than 3 competitors using the tracking tools.
Read the original on G2 ↗Domain AuthoritySite auditEase of use
MH
Mark H.
Director, Sales and Marketing Technology, Mid-Market · 2012-12-31
G2 ★★★★★SEO Tools and Community For Any Size Business
What they like: I've used SEOmoz at companies large and small and what I like best are the community and Open Site Explorer. Available with the Pro Version, Open Site Explorer monitors your competition, and gives you insight into backlinking domains and top pages. The active crawling is also useful to monitor your pages and detect potential problems that might affect your SEO. What they dislike: I've been happy with SEOmoz overall, though I would like more sorting capabilities within the solution instead of exporting and manipulating in Excel.
Read the original on G2 ↗BacklinksSite audit
RS
Rachel S.
CASA Volunteer Coordinator · 2019-07-23
G2 (Moz Local) Rated 3.5/5Affordable & solid
What they like: It shows you the score of your SEO which is nice & I am a fan of the aesthetics of the software. I also think it saves me some time scouring the web which is nice because I have better things to do. It helps keeps things organized as well which it makes it easy to pull data from. What they dislike: I have had some trouble updating citations & had to reach out to customer support but they were generally helpful. Most of the time all of my problems have been user error.
Read the original on G2 (Moz Local) ↗Local listingsSupportPricing
IS
Irina S.
Online Marketing, Small-Business · 2016-12-28
G2 ★★★★★A useful tool for agencies
What they like: Open Site Explorer - is an absolute must for those who work at digital marketing agencies, have a lot of clients and need to understand the competition and plan linkbuilding strategies. What they dislike: Keyword Analysis Tool - can't say that it's very useful as sometimes it shows that e.g. Wikipedia is your competitor, which is obviously not true. The tool works not 100% stable, sometimes it justs kicks you off
Read the original on G2 ↗CG
Cassie G.
Senior Technical Product Manager, Enterprise · 2015-11-30
G2 Rated 3.5/5Free tools best! Moz Pro, OK.
What they like: Moz offers incredible free tools and great free advice in their blog. I especially love their whiteboard Friday series. Open Site Explorer is essential for link building and the Moz bar makes my every day life better. What they dislike: Moz Pro is pricy but not incredibly valuable. There are charts and page "grades" that make SEO easily explained to other stakeholders in our organization and make it easy to track progress, but aren't very telling. Their free tools have lower crawl limits than paid tools.
Read the original on G2 ↗BacklinksSite auditMozBar
TB
Tova B.
Director of Marketing, Small-Business · 2025-08-11
G2 Rated 3.5/5Great tool needs tweaking to help beginners
What they like: The training and webinars that they provide to understand the SEO space. The reports that show how well we rank in search results. What they dislike: Some parts of the tool are not clear and are difficult to master. You can seem lost when starting for the first time, not understanding how to optimize.
Read the original on G2 ↗ReportingLearning
VU
Verified User in Financial Services
Mid-Market · 2024-08-26
G2 Rated 3.5/5Great for keyword research
What they like: I love the keyword features in Moz Pro. I use it to find suggestions for keywords to rank for, and evidence on if our site would be able to rank for a specific keyword based on the difficulty. What they dislike: I feel like there are a lot of features included we don't need. I wish there was a way to pick and choose the features we want and pay only for what we use. Also, I feel like some of the features don't work well for smaller companies (e.g. competitor research).
Read the original on G2 ↗Keyword research
VD
Vincent D.
Director of Digital Marketing, Small-Business · 2023-12-12
G2 Rated 3.5/5Helpful Information & Tools at a Reasonable Price
What they like: Moz Pro helps us track progress of various campaigns and seek out new opportunities. It is intuitive and straightforward, I don't think you need to be an expert to get a lot of value out of Moz Pro. What they dislike: My biggest pet peeve is that some of the tools do not allow you to open links in new tabs which is incredibly frustrating. It would also be nice if the reporting could show when you add new search terms to track.
Read the original on G2 ↗ReportingEase of usePricing
RD
Rhiannon D.
Head of Marketing and Communications, Mid-Market · 2025-08-07
G2 Rated 3.5/5Exceptional Software But Too Complex For The Average User
What they like: The dashboard gives an instant overview and the keyword research tools are exceptional. The company is always working on enhancements - for example, it's leading in terms of helping one understand the impact of AI on search. What they dislike: Hard to get clear, unequivocal data about performance...too much interrogation and interpretation required. You need to me a Moz Pro expert to get the best out of it and marketers generally have too much going on to have the time to invest in becoming an expert.
Read the original on G2 ↗Keyword research
MC
Mackenzie C.
Digital Marketing Specialist · 2017-12-28
Capterra ★★★★★Great, robust SEO tool that can be used by anyone.
Pros: The variety and usefulness of tools, including position monitoring tool, keyword research tool, site crawler tool, etc., makes Moz Pro appealing to any SEO. The page optimization suggestions are often quite useful and there are extra tools like the browser toolbar extension that are a great bonus. Interface is fairly easy to navigate. Cons: Could be a little overwhelming for people new to SEO/small business employees because of the number of tools and details and the interface is sometimes tricky.
Read the original on Capterra ↗Keyword researchSite auditMozBar
RD
Roman D.
Seo and Convertion Rate Manager, 11-50 employees · 2017-11-13
Capterra ★★★★★Complete Review of Moz
Pros: Moz Pro a comprehensive SEO software suite with several SEO functionalities in one web-based tool. Moz Pro has a visually-pleasing, non-intimidating design different from the more compact interfaces of other SEO tools (SEMrush*, Ahrefs, Majestic SEO or Raventools). Two strong points are Open Site Explorer and Keyword Explorer, which address the core issues of SEO well Another important factor of MOZ it the fact it has the strongest community behind of any SEO tool, compared to SEMrush*, Ahrefs, Majestic SEO or Raventools. Cons: Their database/crawler/metrics are just available for US, so is useless for sites and SEO outside the US
Read the original on Capterra ↗Keyword researchSite audit
MC
Mackenzie Clayton
2017-12-28
Software Advice ★★★★★Great, robust SEO tool that can be used by anyone.
Pros: The variety and usefulness of tools, including position monitoring tool, keyword research tool, site crawler tool, etc., makes Moz Pro appealing to any SEO. The page optimization suggestions are often quite useful and there are extra tools like the browser toolbar extension that are a great bonus. Interface is fairly easy to navigate. Cons: Could be a little overwhelming for people new to SEO/small business employees because of the number of tools and details and the interface is sometimes tricky.
Read the original on Software Advice ↗Keyword researchSite auditMozBar
RD
Roman Delcarmen
11-50 employees · 2017-11-13
Software Advice ★★★★★Complete Review of Moz
Pros: Moz Pro a comprehensive SEO software suite with several SEO functionalities in one web-based tool. Moz Pro has a visually-pleasing, non-intimidating design different from the more compact interfaces of other SEO tools (SEMrush*, Ahrefs, Majestic SEO or Raventools). Two strong points are Open Site Explorer and Keyword Explorer, which address the core issues of SEO well Another important factor of MOZ it the fact it has the strongest community behind of any SEO tool, compared to SEMrush*, Ahrefs, Majestic SEO or Raventools. Cons: Their database/crawler/metrics are just available for US, so is useless for sites and SEO outside the US
Read the original on Software Advice ↗Keyword researchSite audit
DB
Daniel B.
Marketing Automation Specialist, 11-50 employees · 2017-12-26
Capterra ★★★★★Provides great SEO monitoring and optimization suggestions... but why?
Pros: Great analysis and reporting; gives you several actionable opportunities to raise your website's SEO, in addition to information about backlinks, competitors, local listings, etc.; probably the best SEO tool out there, but others are catching up. Cons: Doesn't work well with HubSpot (as far as website visits go; there's a discrepancy between GA and HS); doesn't easily tell you WHY certain scores are the way they are unless you dig deeper; price point and plan limitations are a bit frustrating.
Read the original on Capterra ↗BacklinksLocal listingsReporting
DB
Daniel Berry
11-50 employees · 2017-12-26
Software Advice ★★★★★Provides great SEO monitoring and optimization suggestions... but why?
Pros: Great analysis and reporting; gives you several actionable opportunities to raise your website's SEO, in addition to information about backlinks, competitors, local listings, etc.; probably the best SEO tool out there, but others are catching up. Cons: Doesn't work well with HubSpot (as far as website visits go; there's a discrepancy between GA and HS); doesn't easily tell you WHY certain scores are the way they are unless you dig deeper; price point and plan limitations are a bit frustrating.
Read the original on Software Advice ↗BacklinksLocal listingsReporting
VU
Verified user
51-200 employees · 2021-06-12
TrustRadius Rated 8/10SEO Powerhouse!
When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the feedbacks we got back were great, the generated metrics and reports it produce and all its Tips to optimize your campaigns and landing pages were great. Pros: Moz Pro Metrics are great!; Moz Pro Optimization tips and insights are very useful. Cons: Dashboard is a little bit muted with colors and design.; Keyword search is sometimes not showing the best results.
Read the original on TrustRadius ↗Reporting
HS
Himanshu S.
SEO Lead, Mid-Market · 2022-08-11
G2 ★★★★★Good Tool that Fulfills your SEO Needs
What they like: While doing the competitor analysis this tool provides great insights like Backlinks, competitor spam score, domain authority, page authority and much more. You can compare more than 2 competitors at a time. What they dislike: Limited features are available for a free trial. It will be great if more features and more domain analysis are provided in a free trial version.
Read the original on G2 ↗BacklinksDomain Authority
LK
Likhit K.
Full stack developer, Mid-Market · 2016-01-20
G2 ★★★★★Moz - Collection of information.
What they like: The exceptional experience which you get while using this product. Helps to keep track of all the information required for research purpose. A neat and clean analysis report is available such as search engine results page, analysing page elements. For the developers it helps them to keep track of links and its quality. The best graphical user interface. What they dislike: Sometimes when you need a small data you need to spend much time to search specific result. Face the problem of getting some inaccurate results. sometimes even find that the results differ from browser to browser with maximum extent.
Read the original on G2 ↗Reporting
VU
Verified User in Marketing and Advertising
Small-Business · 2014-04-24
G2 ★★★★★Best SEO Software
What they like: In my opinion Moz is the best SEO software out there. It have everything you need in a SEO tool and then some. Another great add-on is being part of the MOZ community, where specialists will answer any SEO related questions. Their "Whiteboard Friday's" is also very insightful. What they dislike: It's tough to find something I dislike with their tool. One thing I dislike would be crawl limits and limits on the amount of keywords you can gather data for.
Read the original on G2 ↗Site auditLearning
CB
Claire B.
Web Content Manager, 501-1,000 employees · 2023-12-21
Capterra ★★★★★Excellent insights into SEO performance
Pros: Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing content and monitor competition. The interface is easy to use and there are lots of guides on getting the most out of the platform and SEO strategy. Cons: Some of the results in True Competitor aren't accurate and comparing more than 3 would be helpful.
Read the original on Capterra ↗Rank trackingEase of use
CB
Claire Bunce
501-1,000 employees · 2023-12-21
Software Advice ★★★★★Excellent insights into SEO performance
Pros: Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing content and monitor competition. The interface is easy to use and there are lots of guides on getting the most out of the platform and SEO strategy. Cons: Some of the results in True Competitor aren't accurate and comparing more than 3 would be helpful.
Read the original on Software Advice ↗Rank trackingEase of use
SR
Stefanie R.
Engagement Strategist, Mid-Market · 2024-05-15
G2 Rated 3.5/5Great for keyword research & tracking
What they like: The keyword research & rank checkers tools are my favorite - convenient and easy to use. It's also very easy to keep track of keywords, and sort them by labels so I can get a snapshot of how we are ranking. What they dislike: Sometime the rankings that Moz reports are not accurate, a bug that is likely caused by google more so than Moz, but still frustrating.
Read the original on G2 ↗Keyword researchRank trackingReporting
JM
Jasmine Maleknia
Director of Digital Marketing · 2014-01-31
TrustRadius Rated 8/10SEOmoz for agencies- makes teams efficient
SEOmoz is being used by our marketing department to help build and shape SEM strategies for our clients. It helps us to report on success and build cases for our recommendations Pros: Actionable items; Providing keyword rankings; Giving a holistic view on how SEM effects your website and domain authority; Giving best practices, learning materials, providing information Cons: Site can sometimes be slow; It can take a while for the system to crawl a website and provide keyword ranking output
Read the original on TrustRadius ↗Rank trackingDomain AuthoritySite audit
EP
Elmar P.
Mid-Market · 2020-05-15
G2 ★★★★★Controlling traffic and optimizing webpages
What they like: Clear dashboard, many functions to control and wise possibilities to increase the visibility of the content. The refresh of the SEO ranking of new content works perfectly fast and it's also accurate. What they dislike: Too many overviews for the single pages and categories - difficult to understand at the beginning how to set reports by single category. Better is for us, to choose the general reports and don't set a single report by category or author paging.
Read the original on G2 ↗Reporting
LA
Lauren A.
Marketing Manager · 2021-03-08
Capterra (Moz Local) ★★★★★Effective and efficient tool for your online business
Pros: We have used their premium package and greatly benefited from their local SEO tools, including local listings management. The listings alerts are super useful when getting notified about any edits to our local listings. We've also taken advantage of their reputation management tool to improve how the business is viewed online. Overall, we have gotten positive results using Moz Local. Cons: Would be beneficial if we'd be able to respond to reviews directly from the dashboard.
Read the original on Capterra (Moz Local) ↗Local listings
MB
Michael B.
Sr. SEO & Web Analytics Manager, Enterprise · 2014-03-21
G2 ★★★★★Great Tool for Busy SEO's
What they like: Automation makes things quicker and easier for SEO's who have a lot on their plate. I think overall it's a great resource that pulls in a lot of data into one spot. What they dislike: I would like to be able to customize the "time frame" for PDF output. There are portions of the social traffic that don't seem to work right, though I may need to relook at it and do some troubleshooting. I wish they wouldn't keep changing their tools so dramatically as this makes the third time I have to relearn the program. While I realize they are making improvements, it gets tiring after already going through the tutorials and getting comfortable where everything is. Also, I would stress if they haven't already to update the videos immediately so customers aren't confused, meaning get rid of the old legacy videos.
Read the original on G2 ↗VR
Verified Reviewer
Test Engineer, 1,001-5,000 employees · 2020-03-31
Capterra ★★★★★Moz can be good if it is accurate.
The experience has been good initially but as we increased our activity we had to move away from Moz Pros: Moz is a good tool for organization that are starting to go digital because it is easy to use/navigate. Priced pretty low and with free version the organizations can also extract some value. Cons: As the organization becomes profecient in digital marketing, Moz kind of becomes obsolete with inaccurate data and lack of powerful tools.
Read the original on Capterra ↗Ease of usePricing
TB
Tejaswi Biyyam
1,001-5,000 employees · 2020-03-31
Software Advice ★★★★★Moz can be good if it is accurate.
The experience has been good initially but as we increased our activity we had to move away from Moz Pros: Moz is a good tool for organization that are starting to go digital because it is easy to use/navigate. Priced pretty low and with free version the organizations can also extract some value. Cons: As the organization becomes profecient in digital marketing, Moz kind of becomes obsolete with inaccurate data and lack of powerful tools.
Read the original on Software Advice ↗Ease of usePricing
SM
Sergio Mercado ✔
SEO Manager · 2014-05-19
TrustRadius Rated 8/10Moz is a decent, all around SEO and content marketing tool.
Moz is used in order to do a couple of things for our company. Firstly, we are using it for competitive research purposes. Secondly, we are using it for research into new online marketing initiatives—such as content sharing and acquisition of citations. Pros: Moz is good for determining site-wide backlink profiles; Moz is useful for determining the saturation of individual anchor-text terms; Moz is useful for competitive profiling—targeted keyphrases, earned links and content Cons: When comparing the backlink data to Ahrefs or Majestic, Moz seems to provide less information; I would like to see the ability to make API calls from within microsoft power query; The reports sometimes take too long to process or load
Read the original on TrustRadius ↗BacklinksLocal listingsReporting
SW
Sandra W.
Marketing manager · 2021-03-08
Capterra (Moz Local) ★★★★★Local SEO at your fingertips
Pros: With an easy to use dashboard and the MOZ toolbar, it offers a comprehensive number of tools such as SEO keyword generator, onside auditor and link analyzer. The keyword research tool stood out the most as it is the most vital tool. The software is pretty affordable comparing to its competitors. Cons: Lack of data on keyword search volumes and some inconsistent keyword volumes that seem much lower than the ones reported within other keyword research tools.
Read the original on Capterra (Moz Local) ↗Keyword researchSite auditMozBar
TG
Tami G.
Owner · 2018-06-09
Capterra ★★★★★The insight I got using Moz was invaluable!
help improving my SEO which lead to more bookings Pros: I like that this software is literally foolproof! It shows you exactly what you need to know when you are working on improving your SEO for online marketing. The keyword reports were very helpful Cons: I honestly didn't come across any downsides. It was very in-depth, maybe too in-depth sometimes for me to understand, as I am not a computer SEO guru.
Read the original on Capterra ↗Reporting
TG
Tami Gookstetter
2018-06-09
Software Advice ★★★★★The insight I got using Moz was invaluable!
help improving my SEO which lead to more bookings Pros: I like that this software is literally foolproof! It shows you exactly what you need to know when you are working on improving your SEO for online marketing. The keyword reports were very helpful Cons: I honestly didn't come across any downsides. It was very in-depth, maybe too in-depth sometimes for me to understand, as I am not a computer SEO guru.
Read the original on Software Advice ↗Reporting
SK
Sobia K.
Social Media Manager / Digital Marketing Manager, Small-Business · 2023-08-24
G2 ★★★★★Comprehensive suite for SEO
What they like: For me the best part is its integration with other platforms like Google Analytics. It makes it so easy for us to centralize our data. The other thing is it's easy even for beginners. What they dislike: Its pricing is a barrier for many small businesses, startups, or individual freelancers and when we compare it to other SEO tools, we might get a better deal for the number of features relative to the price.
Read the original on G2 ↗Pricing
RC
Ravi C.
Agency Owner, Small-Business · 2022-04-02
G2 ★★★★★Easy to use seo tool
What they like: We leverage Moz Pro to track our keywords, web presence, backlinks, and overall onsite and offsite SEO practices. The tool allows us to see trends in our keyword rankings, what keywords we should be following, competitive analysis on competitors' web presence, backlink building, and many more aspects. It is a very comprehensive tool. What they dislike: Their navigation could be more user friendly. Their data could be easier to use on the screen. They could have prettier charts and graphs. They could have a mobile rank checking tool like SE Ranker.
Read the original on G2 ↗Rank trackingBacklinksEase of use
VU
Verified User in Marketing and Advertising
Mid-Market · 2017-12-14
G2 ★★★★★Good Platform for SEO's/SEM's
What they like: Moz is a great tool for SEO professionals. I really enjoy using the Moz toolbar to quickly gauge the Page Authority and Domain Authority of sites. I also enjoy using the Open Site Explorer to gauge back link profiles of sites. I also enjoy the instant keyword rank checker. What they dislike: It is not the best for long term keyword tracking and insights. I preferred to use other tools to track keywords.
Read the original on G2 ↗Domain AuthorityMozBar
LO
Lois O.
Director, Self-employed · 2022-05-26
Capterra ★★★★★A matter of preference
Overall Moz helped us to keep track of various website ranks and was a useful tool in KW research and analysis. Pros: Moz is just an authority... it's where I started my SEO journey, as did many other marketers. I like the rank tracking feature and backlink reporting Cons: It's Google only, which isn't the end of the world considering, well... Google! But when their competitors have more data, I've got to count it against them.
Read the original on Capterra ↗Rank trackingBacklinksReporting
GB
Georgy B.
Director, 1-10 employees · 2020-03-04
Capterra ★★★★★Great, user friendly tools for marketers and business owners!
We started with MOZ and to be honest we was satisfied with results until certain point where we needed more accurate data for international search and paid campaigns. Pros: We like content suggestion and keyword research tools provided by MOZ, easy to navigate and use with advanced tools also available. Cons: Keyword accuracy for international databases could be improved with additional lead generation tools could be added, as competitors are doing.
Read the original on Capterra ↗Keyword researchEase of use
LO
Lois ORourke
Self-employed · 2022-05-26
Software Advice ★★★★★A matter of preference
Overall Moz helped us to keep track of various website ranks and was a useful tool in KW research and analysis. Pros: Moz is just an authority... it's where I started my SEO journey, as did many other marketers. I like the rank tracking feature and backlink reporting Cons: It's Google only, which isn't the end of the world considering, well... Google! But when their competitors have more data, I've got to count it against them.
Read the original on Software Advice ↗Rank trackingBacklinksReporting
GB
Georgy Bickerdyke
1-10 employees · 2020-03-04
Software Advice ★★★★★Great, user friendly tools for marketers and business owners!
We started with MOZ and to be honest we was satisfied with results until certain point where we needed more accurate data for international search and paid campaigns. Pros: We like content suggestion and keyword research tools provided by MOZ, easy to navigate and use with advanced tools also available. Cons: Keyword accuracy for international databases could be improved with additional lead generation tools could be added, as competitors are doing.
Read the original on Software Advice ↗Keyword researchEase of use
RE
Rachel E.
Marketing Strategist, Small-Business · 2024-08-20
G2 ★★★★★A good overview of site stats and health
What they like: My favorite feature for Moz Pro is the link research tool. It is beneficial to know how a page is doing and to see the authority of the domains we are linking to. What they dislike: The keyword tracking for Bing is problematic. There are discrepancies between the overview list and the keyword SERP analysis findings.
Read the original on G2 ↗VU
Verified User in Internet
Small-Business · 2015-07-13
G2 Rated 3.5/5Great SEO/Analytics tool
What they like: Moz is a great tool for keyword testing, managing your PPC adwords campaigns, and optimizing google in general. With real-time reporting and analytics, you can't go wrong with Moz. What they dislike: There is not much that Moz doesn't do, but it unfortunately does not integrate with your typical marketing automation tools like hubspot, marketo, etc. There is also a limit when conducting analytics for campaigns which can be a pain.
Read the original on G2 ↗Reporting
HP
Harshal P.
Digital Marketing Intern, Small-Business · 2022-01-31
G2 ★★★★★Moz pro Review
What they like: Moz pro is a great SEO tool used to track SEO rankings, plan a campaign and see how it's performing, solve any on-page website issues. It helps us in staying a foot ahead of the competition. What they dislike: the price of moz pro is a little on the heavier side and it takes time to understand the tool completely. It would be better if they provide mobile rankings as well.
Read the original on G2 ↗Rank trackingPricing
MP
Mohit P.
SEO Executive, Small-Business · 2019-10-22
G2 ★★★★★Great SEO platform for doing the keyword researcha and for making website stretergies
What they like: This is the best tool to monitor the keyword. The feature of keyword tracking and search visibility is amazing. It helps to track the site performance, competitor research and other important aspects of SEO. What they dislike: The necessary subscription is something that i do not like. Overall the price is bit high as compared to the tools available. No automated process.
Read the original on G2 ↗Keyword researchPricing
JM
James M.
Head of Marketing, Mid-Market · 2018-07-30
G2 ★★★★★Great for new and experienced search engine marketers
What they like: Moz is slick, easy to use and integrates well with Google Analytics. Its best feature is Campaigns which helps you to pin point a page(s) and associate keywords and track competitors. What they dislike: Its freemium model is great for scalability, but if you want beyond five campaigns you have to upgrade. It may be better to tier on the basis of company size or usage.
Read the original on G2 ↗Ease of use
TB
Thomas B.
Digital Marketing and Content Strategist, Mid-Market · 2017-01-13
G2 ★★★★★Great tool with a few standout features
What they like: The biggest asset for me has been the ability to do so much in one place. Quickly check for crawl errors, monitor mentions, gauge fluctuations in authority/rank all in the same interface. What they dislike: Some features are becoming outdated with changes to SEO. Some aspects of the tool frequently glitch. Waiting for reporting can be frustrating, and Moz index updates are often delayed to rollout.
Read the original on G2 ↗Site auditReporting
LJ
LIsa J.
Marketing, 51-200 employees · 2018-12-04
Capterra ★★★★★Why Moz Pro is an SEO Must Have
I use Moz Pro everyday to monitor our new website. As a newbie to the SEO world, Moz has provided me with tools and research to monitor and better drill down to the specific issues on our site. Pros: Ease of use from a customer perspective. You can setup up campaigns for your site and pages, and Moz Pro allows you to monitor everything with ease. Cons: The one thing I would change is better tips on how to fix SEO issues. Specifically Metadata and canonical issues.
Read the original on Capterra ↗Ease of use
LJ
LIsa Johnson
51-200 employees · 2018-12-04
Software Advice ★★★★★Why Moz Pro is an SEO Must Have
I use Moz Pro everyday to monitor our new website. As a newbie to the SEO world, Moz has provided me with tools and research to monitor and better drill down to the specific issues on our site. Pros: Ease of use from a customer perspective. You can setup up campaigns for your site and pages, and Moz Pro allows you to monitor everything with ease. Cons: The one thing I would change is better tips on how to fix SEO issues. Specifically Metadata and canonical issues.
Read the original on Software Advice ↗Ease of use
AG
Amanda G.
Digital Marketing Specialist, Small-Business · 2020-01-03
G2 ★★★★★Moz Pro Insight
What they like: I like the keyword research tool. I also like that you can save campaigns for each client and monitor their domain authority and rankings month to month against competitors. They also always put out new helpful blogs and have an online community to answer questions. What they dislike: I think some of their automatic suggestions are not that helpful. Sometimes I’m not sure how accurate their keyword data is.
Read the original on G2 ↗Keyword researchRank trackingDomain Authority
AA
Amr A.
pharmacist, 51-200 employees · 2021-11-07
Capterra ★★★★★MOZ PRO is very useful in SEO
Moz pro is very effective in basic SEO tasks Pros: I used Moz pro mainly in searching for keyword lists for SEO and page ranking and optimization and backlinks it was very effective and useful to fulfill this task it is also good for creating campaigns Cons: Moz pro was good but it was easier to deal with Semrush as its easier to use and had more features
Read the original on Capterra ↗Backlinks
AA
Amr Amr
51-200 employees · 2021-11-07
Software Advice ★★★★★MOZ PRO is very useful in SEO
Moz pro is very effective in basic SEO tasks Pros: I used Moz pro mainly in searching for keyword lists for SEO and page ranking and optimization and backlinks it was very effective and useful to fulfill this task it is also good for creating campaigns Cons: Moz pro was good but it was easier to deal with Semrush as its easier to use and had more features
Read the original on Software Advice ↗Backlinks
GM
Garrick M.
Partner, Small-Business · 2023-04-30
G2 ★★★★★The SEO Benchmark
What they like: It is a complete package. It provides everything that you need to start to win the SEO battles in non-competitive fields. If you want to bring your SEO in-house, then this product makes a lot of sense. It will give you everything you need to compete against those in your industry. What they dislike: Moz Pro is a great product, but the price is high and the lack of innovation makes the product seem a little stale. With AI bursting on the scene you think there are going to be opportunities that will be lost to AI by Moz getting too comfortable.
Read the original on G2 ↗Pricing
VU
Verified User in Logistics and Supply Chain
Small-Business · 2018-04-18
G2 Rated 3.5/5Great if you understand SEO, not so easy if you don't
What they like: The user interface and user experience is brilliant. Really easy to use and navigate around. It's great to be able to keep track of our competitors and see trends in Domain Authority. It also helps with backlink analysis which is key in reporting back to the business. What they dislike: It's quite complicated if you don't have prior knowledge of SEO and sometimes can be a little fiddly if you're not confident on exactly what you're doing. I
Read the original on G2 ↗BacklinksDomain AuthorityReporting
★★★★★Great citation tool for SEO beginners
What they like: It's incredibly easy to use and fairly fast in the submission process. Overall, it's a great tool for citation beginners. What they dislike: It seems like some of the submissions will simply not work with the directories they manage. The connection to Neustar Localeze, for example, is consistently broken and MOZ Local does not offer anything other than topical replies when asking for a fix.
Read the original on G2 (Moz Local) ↗Local listingsEase of use
CR
Cole R.
SEO Manager · 2018-04-23
Capterra ★★★★★Moz Pro is a great tool to have in the SEO Toolkit.
Pros: Ranking reports and crawl frequency are my favorite features of moz Pro. The keyword research tool is also very functional. Cons: The on page suggestions from Moz are pretty useless, but I can see them being beneficial for people who have 0 experience.
Read the original on Capterra ↗Keyword researchSite auditReporting
★★★★★Moz Pro is a great tool to have in the SEO Toolkit.
Pros: Ranking reports and crawl frequency are my favorite features of moz Pro. The keyword research tool is also very functional. Cons: The on page suggestions from Moz are pretty useless, but I can see them being beneficial for people who have 0 experience.
Read the original on Software Advice ↗Keyword researchSite auditReporting
NM
Neil M.
Small-Business · 2024-05-21
G2 ★★★★★Easy to learn and usefule
What they like: The keyword research and site audit tools provide actionable data to improve your ranking. If you're willing to learn, MOZ can be a valuable asset. There are plenty of useful features to fit your needs. What they dislike: MOZ is powerful for SEO tasks, but beginners might find it a hurdle.
Read the original on G2 ↗Keyword researchSite audit
MD
Mert D.
Social Media Specialist, 51-200 employees · 2022-08-21
Capterra ★★★★★SEO Management and Marketing Analytics with Moz
I am using Moz over a time to analyze my SEO of the website, you can find proper insights to drive your strategy. Pros: One of the most important SEO tool in the industry is Moz, can give you really important insights for your website and you can use them for your marketing. Cons: You can use Moz for your SEO analysis, backlink monitoring and keyword research. But they should add more features because the fee is quite high for those features.
Read the original on Capterra ↗Keyword researchBacklinks
MD
Mert Dekin
51-200 employees · 2022-08-21
Software Advice ★★★★★SEO Management and Marketing Analytics with Moz
I am using Moz over a time to analyze my SEO of the website, you can find proper insights to drive your strategy. Pros: One of the most important SEO tool in the industry is Moz, can give you really important insights for your website and you can use them for your marketing. Cons: You can use Moz for your SEO analysis, backlink monitoring and keyword research. But they should add more features because the fee is quite high for those features.
Read the original on Software Advice ↗Keyword researchBacklinks
SM
Steven M.
Owner/Personal Trainer, Small-Business · 2023-12-05
G2 Rated 3.5/5Moz has been a great tool for me. I'm not the most saavy with SEO but it makes it simple.
What they like: Most pro is clean and straightforward. It includes most of the tools that I would need like on page grading and keyword resarch without needing a seperate subsciption or tool. What they dislike: Some of the limits on subscriptions don't seem to make the most sense. I just need a few more keywords or searches some months and those minor changes carry massive pricing jumps.
Read the original on G2 ↗Pricing
CK
Chris K.
Marketing Specialist, Small-Business · 2018-04-19
G2 ★★★★★Marketing Manager Review
What they like: The best thing about Moz is the massive amount of functionality it offers, from link tracking, competitor tracking, DA and PA tracking, and keyword tracking. What they dislike: I wish that you could go father back in time when looking at the domain authority tracking. It would be nice if you could see an entire history, or at least when you started the campaign.
Read the original on G2 ↗Domain Authority
JD
Joseph D.
SEO Specialist · 2022-02-23
Capterra (Moz Local) ★★★★★Useful tool for local seo
Pros: I found Moz Local useful for adding clients to local listings. I certainly works best for organizations in the US, UK and Canada. In terms of getting NAPs consistent throughout the web, this is a decent tool to use. Cons: As I said it works best for business listings in US, UK and Canada. Outside of these countries, not so much. This is available in SEMrush also and rather than using a lot of tools, I just use SEMrush to save time.
Read the original on Capterra (Moz Local) ↗Local listings
SS
Siddharth S.
Pre-Sales Business Analyst · 2020-07-22
G2 (Moz Local) ★★★★★Best SEO Tool for local businesses
What they like: Overall idea to Search engine optimization of a local business with offline store or shop Free evaluation Easy to enter the info in website to check my score Easy UI to check my score Option to share Option to download score in PDF Detailed analysis What they dislike: Prices seem higher for a first timer. Maybe a freemium service would have been better because offline businesses sometimes take time to believe how online SEO tools can help them
Read the original on G2 (Moz Local) ↗Pricing
ZS
Zev S.
Director of Professional Services, 51-200 employees · 2019-07-26
Capterra ★★★★★My Favorite SEO Tool
Our company is a digital marketing company so we utilize a lot of the available SEO tools and Moz is one of the favorites among my team. Pros: There are a lot of features offered and data is provided very quickly. You can easily set up and store different campaigns and a lot of insights available. Cons: Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.
Read the original on Capterra ↗Reporting
ZS
Zev Stern
51-200 employees · 2019-07-26
Software Advice ★★★★★My Favorite SEO Tool
Our company is a digital marketing company so we utilize a lot of the available SEO tools and Moz is one of the favorites among my team. Pros: There are a lot of features offered and data is provided very quickly. You can easily set up and store different campaigns and a lot of insights available. Cons: Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.
Read the original on Software Advice ↗Reporting
CP
CJ P.
Social Media Manager, Small-Business · 2021-07-29
G2 Rated 3.5/5Best of the Bunch
What they like: There's a ton of tools for Keyword research, planning, and strategy. Moz is the easiest to use and the most powerful from a strategy and planning perspective. It gives you all the tools you need in a way that's easy to understand, and easy to explain to known analysts. What they dislike: It would be nice if it was more plug-and-play for presentations. Other than that, it's really simple to use and that's honestly my ONLY complaint.
Read the original on G2 ↗Keyword research
VU
Verified User in Computer Software
Small-Business · 2020-11-03
G2 ★★★★★Among top 3 tools you need for SEO
What they like: Moz has accurate data for its keyword and URL explorer. For SEO it is generally a good idea to have multiple tools as different tools have different sets of data points. We did a survey of SEO experts and Moz was also frequently recommended. What they dislike: Find competitor tools easier to use here with better pricing.
Read the original on G2 ↗Pricing
JE
Jeremy Estes
Internet Marketing Manager · 2014-05-08
TrustRadius Rated 8/10Moz as a supplemental tool.
We use Moz in conjunction with other Internet marketing tools for tracking, auditing, and optimizing organic and social search marketing campaigns. Pros: Competitive analysis, particularly linking.; Rank tracking for current campaign keywords.; Analyzing on page elements. Cons: Their modules don't work well together. For example: You're tracking keywords in rank tracker, and that data doesn't automatically get monitored in the on-page grader.
Read the original on TrustRadius ↗Rank trackingSite audit
VU
Verified User in Information Technology and Services
Small-Business · 2018-01-19
G2 ★★★★★A good solution to measure your SEO efforts
What they like: The insights on the website performance, keywords rank tracking, page optimisation insights, historical data. I also like What they dislike: The only thing I don't like is that the reports are generated weekly. It would be great to have traffic and keyword ranking insights on a daily basis-just any time you need to check it.
Read the original on G2 ↗Rank trackingReporting
VU
Verified User in Marketing and Advertising
Mid-Market · 2017-12-08
G2 ★★★★★A Solid SEO Platform
What they like: Moz strives to continuously update its platform's functionality over time, and as a result, they've come up with some really great tools. I use the Moz Chrome extension and the Keyword Explorer every single day in my work, don't know what I'd do without them! What they dislike: It can be very difficult to sift through large volumes of data within the platform. Moz would really benefit from adding more advanced filtering, organization, and exporting to its UI.
Read the original on G2 ↗Keyword researchMozBar
JC
Jason C.
Marketing and Design Director · 2019-11-08
G2 (Moz Local) ★★★★★Moz Local Getting Results
What they like: Moz contains all the tools needed in one easy to use package. Moz community provides learning and the Whiteboard Fridays are the go-to place for learning about SEO What they dislike: Sometime can be a little clunky around the edges finding where you are within the system ie what account you have set up etc but no real problems.
Read the original on G2 (Moz Local) ↗Local listingsLearningEase of use
TG
Tom G.
CEO, 11-50 employees · 2018-11-02
Capterra ★★★★★great tool for auditing and understanding your ranking factors.
Moz Pro helps our clients with their initial SEM/SEO undertakings. It is great for single-dept marketing teams. Pros: Ability to research keywords, audit websites and track competition. Information is easy to understand and act on. Cons: Some of the tools have been supplanted by recently released Google products. Reports often conflict with Google Search Console results.
Read the original on Capterra ↗Site auditReporting
TG
Tom Granger
11-50 employees · 2018-11-02
Software Advice ★★★★★great tool for auditing and understanding your ranking factors.
Moz Pro helps our clients with their initial SEM/SEO undertakings. It is great for single-dept marketing teams. Pros: Ability to research keywords, audit websites and track competition. Information is easy to understand and act on. Cons: Some of the tools have been supplanted by recently released Google products. Reports often conflict with Google Search Console results.
Read the original on Software Advice ↗Site auditReporting
★★★★★The technical SEO certification was informative but frustrating at times
The technical SEO certification was very helpful. The videos were informative without being overwhelming. I had a couple issues: On the quizzes and final exam, I felt there were too many questions about random facts and percentages that weren't actually important to the hands-on understanding of technical SEO. It was also irritating to have to fill out the survey before being granted access to my certificate. It took me 10 minutes to figure out the final step of completing the survey to get to my certification. It was not at all intuitive.
Read the original on Trustpilot ↗Site auditEase of use
VU
Verified User in Marketing and Advertising
Mid-Market · 2023-05-15
G2 ★★★★★Moz Pro is a great tool, very informative and helpful.
What they like: How easy it is to fix SEO errors. With the added explanations, it makes it quick to understand the issue. I love the webinars, very informative! What they dislike: Sometimes issues marked as fixed come back again saying not fixed, this includes 404 page errors, which worked perfectly fine with no 404 error.
Read the original on G2 ↗SC
Stacy C.
Search Marketing Manager, Mid-Market · 2018-01-16
G2 ★★★★★Moz is a very helpful SEO tool
What they like: I like their domain and page authority tool the best since it allows you to do thorough research for how competitive a keyword is. What they dislike: I dislike how slow the domain authority tool makes your browser and it often logs you out. I also dislike the limits they impose even on the pro account.
Read the original on G2 ↗Domain Authority
MS
Moh S.
Digital Marketing, 1-10 employees · 2022-08-04
Capterra ★★★★★One and Only one tool to find Authority
Pros: In SEO community moz helps us to check the analyze the current situation of the website by giving as the value of domain authority. In my personal use moz also provide lots of other things like keyword gap that is very useful features it allows me to find the best keyword opportunity for my website. Cons: Well no, i do not have to say anything that i least like, ever module has its own value.
Read the original on Capterra ↗Domain Authority
MS
Moh Salim
1-10 employees · 2022-08-04
Software Advice ★★★★★One and Only one tool to find Authority
Pros: In SEO community moz helps us to check the analyze the current situation of the website by giving as the value of domain authority. In my personal use moz also provide lots of other things like keyword gap that is very useful features it allows me to find the best keyword opportunity for my website. Cons: Well no, i do not have to say anything that i least like, ever module has its own value.
Read the original on Software Advice ↗Domain Authority
VU
Verified User in Non-Profit Organization Management
Small-Business · 2024-05-15
G2 ★★★★★Great platform, not super intuitive
What they like: I like all of the different ways I can analyze a keyword and find what works best for our platform. The keyword suggestions are my favorite aspect of Moz Pro. What they dislike: Is there no way to search keyword suggestions by priority? I used to be able to do this, but haven't been able to find it in the beta Moz Pro keyword search product. Sometimes Moz Pro can be confusing to navigate because there's soooo much going on. It'd be nice to have some on-screen guidance to help me navigate all of the different search aspects.
Read the original on G2 ↗Keyword researchEase of use
BS
Bhuvnesh S.
Search Engine Optimization Specialist, Small-Business · 2022-12-04
G2 ★★★★★The ideal plan to boost local SEO and keep track of marketing initiatives.
What they like: As part of my work as a content marketing professional, I've experimented with a variety of SEO-related technologies. This is quite useful when thinking about how to apply backlinks when publishing on websites that provide content syndication. It offers trustworthy outcomes that are guaranteed What they dislike: Sometimes the tool must use browser features that are often disabled, including third-party cookies in the Chrome browser. Many people find the user interface to be adequate, although it will take some effort to learn.
Read the original on G2 ↗Backlinks
VR
Verified Reviewer
Marketing and PR Manager, 51-200 employees · 2018-03-12
Capterra ★★★★★The leader in SEO tools
Pros: Feature rich and easy to use-definitely useful for the amateur or novice SEO specialist. Their free trial definitely won me over way back when I got started. Cons: The browser toolbar seems clunky as if it's using a lot of memory. I wish they had website content-marketing materials to learn SEO simultaneously as using the tools.
Read the original on Capterra ↗MozBarLearningEase of use
AK
Alastar Kerpel
51-200 employees · 2018-03-12
Software Advice ★★★★★The leader in SEO tools
Pros: Feature rich and easy to use-definitely useful for the amateur or novice SEO specialist. Their free trial definitely won me over way back when I got started. Cons: The browser toolbar seems clunky as if it's using a lot of memory. I wish they had website content-marketing materials to learn SEO simultaneously as using the tools.
Read the original on Software Advice ↗MozBarLearningEase of use
VU
Verified User in Health, Wellness and Fitness
Small-Business · 2022-05-02
G2 ★★★★★Great option for SEO
What they like: I really like how they offer many opportunities for improving SEO on your website. From keyword searches to running reports to check your ranking on Google. This is important to stay current. What they dislike: Unfortunately, campaigns are a paid option after the free trial period. So, it is important to test this feature out first.
Read the original on G2 ↗Reporting
TC
Trenton C.
Search Engine Marketing Manager, Small-Business · 2020-09-28
G2 Rated 3.5/5Moz Pro: Robust Paid SEO Software, But There May Be Free Alternatives
What they like: Moz is a good holistic SEO tool with everything from typical traffic metrics to domain authority, along with keyword research features. What they dislike: Moz is a rather expensive platform, and there may be enough features in platforms like Google Search Console for people looking for free solutions.
Read the original on G2 ↗Keyword researchDomain AuthorityPricing
VU
Verified User in Marketing and Advertising
Small-Business · 2019-10-18
G2 ★★★★★Moz Pro Helps Greatly With Keyword Research
What they like: Our SEO team utilizes many of the features Moz Pro Offers but the Keyword Explorer tool is our go-to when doing research for our clients. What they dislike: I would have to say my dislike is in the Campaigns. The reporting often seems a little mismatched to other SERP reporting results.
Read the original on G2 ↗Keyword researchReporting
BD
Brittany D.
Member of Governor Youngkin's Commission on Human Trafficking Prevention and Survivor Support, Enterprise · 2014-04-24
G2 ★★★★★Moz: One of the best tools for tracking your SEO performance
What they like: Great tool for measuring your on-site errors, site performance compared to competitors, and search engine rankings over time. Can receive an automated report as often as you would like for each of the sites you manage. What they dislike: Nothing, easy to use, implement, and receive reporting.
Read the original on G2 ↗Rank trackingReportingEase of use
VR
Verified Reviewer
Product Marketing Manager and Trainer, 201-500 employees · 2018-03-08
Capterra ★★★★★A very good keyword tool for SEO campaigns
Pros: Relatively easy to use and is knowledgeable and intuitive with dashboards that are very helpful and easy to understand. Is great at competitive benchmarking and helping you analyze competitor keywords Cons: Expensive for what it is. Requires daily use to justify the cost of the software. The user experience can sometimes be frustrating.
Read the original on Capterra ↗Keyword researchEase of usePricing
MS
Miloni S.
Digital Marketer · 2022-03-29
Capterra (Moz Local) ★★★★★Very useful app to manage local SEO
Pros: Really amazing app to audit and optimize local SEO of businesses. The intuitive dashboard is really helpful that provides complete updates on listing on various social media apps and listings. Cons: Sometimes, the review sentiment recognition may fail in case of languages other than english. I really want the team to work upon it.
Read the original on Capterra (Moz Local) ↗Site auditLocal listingsEase of use
LS
Louise Stewart
201-500 employees · 2018-03-08
Software Advice ★★★★★A very good keyword tool for SEO campaigns
Pros: Relatively easy to use and is knowledgeable and intuitive with dashboards that are very helpful and easy to understand. Is great at competitive benchmarking and helping you analyze competitor keywords Cons: Expensive for what it is. Requires daily use to justify the cost of the software. The user experience can sometimes be frustrating.
Read the original on Software Advice ↗Keyword researchEase of usePricing
SB
Sarah B.
Marketing Director, Small-Business · 2024-08-20
G2 ★★★★★A fundamental tool for SEOs
What they like: Moz is one of the original tools in the industry that is foundational to any SEO strategy. With a variety of tools that help you conduct thorough competitor research, it is simply one of the best out there. We use it every single week at our company. What they dislike: However, some downsides include not being as up-to-date with updating backlinks compared to other tools, and the user interface being a bit clunky and outdated.
Read the original on G2 ↗Backlinks
VU
Verified User in Marketing and Advertising
Mid-Market · 2020-07-23
G2 ★★★★★Moz Pro SEO Review
What they like: Visually pleasing, easy to look up keywords and intuitive layout of analytics and insights to boost search engine ratings. Keyword explorer has been very handy when researching helpful trends. What they dislike: It doesnt cover pay per click research and the user experience can be frustrating at times with the delay in loading pages.
Read the original on G2 ↗Keyword researchEase of use
VU
Verified User in Marketing and Advertising
2020-03-31
G2 (Moz Local) ★★★★★Moz Local review
What they like: It is affordable and simple to use. It helps you in minimizing the inputs and maximizing output. Good: small businesses and enterprise What they dislike: There’s not much to dislike about this tool, the only thing is they don’t provide a free trial. You have to pay if you want to use it.
Read the original on G2 (Moz Local) ↗Local listingsPricing
VR
Verified Reviewer
MarCom consultant, Self-employed · 2020-09-30
Capterra ★★★★★Good tool for SEO keyword research
A solid tool for SEO management, particularly for keyword selection. Pros: It is fairly intuitive when it comes to keyword research and selection. I like that it provides a feature that factors in all elements of a keyword to help you choose the best options for your site. Cons: It can be somewhat limited in its results. At some points, it did not show results/data for some of the keyphrases I input.
Read the original on Capterra ↗Keyword researchEase of use
VD
Vanessa Delgado
Self-employed · 2020-09-30
Software Advice ★★★★★Good tool for SEO keyword research
A solid tool for SEO management, particularly for keyword selection. Pros: It is fairly intuitive when it comes to keyword research and selection. I like that it provides a feature that factors in all elements of a keyword to help you choose the best options for your site. Cons: It can be somewhat limited in its results. At some points, it did not show results/data for some of the keyphrases I input.
Read the original on Software Advice ↗Keyword researchEase of use
VU
Verified User in Consumer Goods
Small-Business · 2017-07-12
G2 Rated 3.5/5Easy to Use, Great for Research
What they like: The MOZ bar is fantastic for quick research on a site. Checking out links, seeing the DA of any given page is incredibly useful both for evaluating your own web property or other websites. What they dislike: Every time I turn on my computer I have to sign back in, no matter how many times I click "Remember me." It sounds little, but it can be annoying when I cam trying to quickly evaluate a site and have to open a tab, sign in and reload everything.
Read the original on G2 ↗Domain AuthorityMozBarEase of use
VU
Verified User in Internet
2018-05-09
G2 (Moz Local) ★★★★★Local Listings Made Easy
What they like: Easily keep track of multiple client locations and how they are ranking locally on Google. The dashboard is intuitive and easy to use. What they dislike: Can be a bit confusing. May take some time to get multiple locations set up to be tracked. Can also be a bit difficult with more clients.
Read the original on G2 (Moz Local) ↗Local listingsEase of use
VI
Victor I.
PR and Communications Manager, 11-50 employees · 2019-09-19
Capterra ★★★★★Top-notch SEO analytics service
Pros: Moz is an awesome tool for analyzing keywords and sites, no matter your level of SEO knowledge. It's great for both SEO newcomers and pros. The rich knowledge base and community will help you find answers to the most common SEO problems and questions as well as help you discover the most recent market developments. Cons: A bit too pricey for my liking, but overall it's a great tool worth paying for.
Read the original on Capterra ↗Pricing
VI
Victor Iryniuk
11-50 employees · 2019-09-19
Software Advice ★★★★★Top-notch SEO analytics service
Pros: Moz is an awesome tool for analyzing keywords and sites, no matter your level of SEO knowledge. It's great for both SEO newcomers and pros. The rich knowledge base and community will help you find answers to the most common SEO problems and questions as well as help you discover the most recent market developments. Cons: A bit too pricey for my liking, but overall it's a great tool worth paying for.
Read the original on Software Advice ↗Pricing
CK
Caroline K.
Digital Marketing Assistant, Small-Business · 2021-11-18
G2 ★★★★★Great SEO Tool
What they like: I love how I can track keywords, SERP features, links, and my site crawl all from one dashboard. You can also connect Google Analytics and compare against three competitors. What they dislike: I wish it gave me more insight about how to improve my keyword rankings and SERP features, compared to my competitors.
Read the original on G2 ↗Rank trackingSite audit
RM
Rusty M.
Director of Marketing · 2022-11-27
G2 (Moz Local) Rated 3.5/5User Friendly Platform
What they like: I used Moz Local to manage local listings for our company. The platform made it easy to manage consistent listing information across most of the major listing services. The subscription cost was also reasonable. What they dislike: Although most of the relevant listing services are covered, Yahoo was not. We had some inconsistent listings on Yahoo, and this became a problem that we had to address through another local listing platform.
Read the original on G2 (Moz Local) ↗Local listingsEase of usePricing
KP
Khushbu P.
SEO Executive · 2023-02-22
Capterra (Moz Local) ★★★★★Makes local citation management easy
Pros: Moz local is really easy to use and manage the local citations for a proper NAP format. The tool also offers an intuitive interface for the local rank tracking and review tracking Its integration with Facebook and other paltforms is truly seamless Cons: The notification function malfunctions in some of the cases.
Read the original on Capterra (Moz Local) ↗Rank trackingLocal listingsEase of use
AR
Ashley R.
SEO Manager, 11-50 employees · 2022-01-04
Capterra ★★★★★Great product overall, a few flaws
Highly recommend overall, just use it combined with other tools Pros: High quality and has a lot of functionality. The DA extension is super helpful in link reviews and they have a lot of free tools even if you don't keep the pro version which I appreciate. Good overall SEO tool. Cons: The backlink checker isnt as extensive as other tools like ahrefs and they could improve this further.
Read the original on Capterra ↗BacklinksDomain AuthorityMozBar
VR
Verified Reviewer
Web Development and Web Marketing, 11-50 employees · 2018-06-05
Capterra ★★★★★Decent tool but poorly put together
Pros: Has some tools that I do use often such as open site explorer which is great. The keyword tool is also helpful Cons: The interface is really hard to use it makes it feel like every tool is separate and there is not a feeling of creating campaigns or projects.
Read the original on Capterra ↗Keyword research
AR
Ashley Romer
11-50 employees · 2022-01-04
Software Advice ★★★★★Great product overall, a few flaws
Highly recommend overall, just use it combined with other tools Pros: High quality and has a lot of functionality. The DA extension is super helpful in link reviews and they have a lot of free tools even if you don't keep the pro version which I appreciate. Good overall SEO tool. Cons: The backlink checker isnt as extensive as other tools like ahrefs and they could improve this further.
Read the original on Software Advice ↗BacklinksDomain AuthorityMozBar
RS
Ryan Spooner
11-50 employees · 2018-06-05
Software Advice ★★★★★Decent tool but poorly put together
Pros: Has some tools that I do use often such as open site explorer which is great. The keyword tool is also helpful Cons: The interface is really hard to use it makes it feel like every tool is separate and there is not a feeling of creating campaigns or projects.
Read the original on Software Advice ↗Keyword research
AB
Arek B.
Small-Business · 2023-12-05
G2 Rated 3.5/5Great SEO Tool for beginners
What they like: Moz provides a suite of SEO tools that can help users with various aspects of search engine optimization, including keyword research, site audits, backlink analysis, and rank tracking. What they dislike: The cost is somewhat elevated; a slight reduction in price would be more reasonable.
Read the original on G2 ↗Keyword researchRank trackingBacklinks
RH
Ryan H.
Director of Marketing, Mid-Market · 2014-04-04
G2 ★★★★★Still the best on the market for SEO products
What they like: I love the historical keyword tracking, daily keyword ranking alert emails and the competitive link detail reports. What they dislike: I wish we could have multiple users/account logins available and some additional customized daily/weekly reports that would automatically send.
Read the original on G2 ↗Reporting
AM
Antonio Miguel R.
Digital Marketing Director · 2025-10-22
G2 (Moz Local) ★★★★★Great tool for Local SEO
What they like: What I like the most is being able to unify different business accounts in one place and manage everything from a single site. This facilitates work and saves time. What they dislike: What I like least is the cost; I think the tool has a cost higher than what it offers.
Read the original on G2 (Moz Local) ↗Pricing
LS
Lalit S.
SEO Exexutive, Mid-Market · 2023-10-07
G2 ★★★★★An All In One Solution For Businesses
What they like: From technical SEO to link building this tool makes everything covered. It gives full analysis of website including technical SEO issues. It gives the ranking data based on Google, Bing and Yahoo which is the best thing while using Moz Pro. What they dislike: This tool doesn't work in some situations which is the thing that I dislike in it.
Read the original on G2 ↗BacklinksSite audit
WL
William L.
Vice President, Small-Business · 2014-04-30
G2 ★★★★★Moz is a great tool for link monitoring brand keywords
What they like: Two things I like about moz - 1) Great tools to monitor your branded keywords across the web 2) great link checking tools What they dislike: There is not much to dislike about moz. The price is the only downside.
Read the original on G2 ↗Pricing
JA
Josh A.
Digital Marketer, 1-10 employees · 2019-04-02
Capterra ★★★★★One of the Simpler SEO Tools
I've used Moz as well as ahrefs, Majestic, and SEMRush. Moz has one of the cleanest dashboards and offers simplicity. That said, it's too simple for some of my advanced projects. I prefer the backlink database of ahrefs and the audit tools of SEMRush so it's hard for me to justify the monthly subscription cost. Pros: Moz is pretty easy to use. The UI is nicely designed and they have most of the tools you need to improve your SEO Cons: Backlink tools are lacking. It's tough to beat ahrefs which makes it more difficult to justify the subscription cost.
Read the original on Capterra ↗BacklinksSite auditEase of use
VR
Verified Reviewer
Senior SEO Executive, 11-50 employees · 2018-10-04
Capterra ★★★★★The Oldest and Amazing SEO Tool
Overall great experience using this tool, still gives some great insights Pros: Moz is one of the oldest and best SEOtools that I have used. The metrics (DA, PA) provided by Moz are one of the accurate and matches the standards in the industry Cons: Moz is letting the competitors take the market by providing less useful services. I personally believe Ahrefs is far ahead in giving out more data. Moz is good but they have a lot of room for improvement
Read the original on Capterra ↗Domain Authority
MS
Mufaddal Sadriwala
11-50 employees · 2018-10-04
Software Advice ★★★★★The Oldest and Amazing SEO Tool
Overall great experience using this tool, still gives some great insights Pros: Moz is one of the oldest and best SEOtools that I have used. The metrics (DA, PA) provided by Moz are one of the accurate and matches the standards in the industry Cons: Moz is letting the competitors take the market by providing less useful services. I personally believe Ahrefs is far ahead in giving out more data. Moz is good but they have a lot of room for improvement
Read the original on Software Advice ↗Domain Authority
JA
Josh A
1-10 employees · 2019-04-02
Software Advice ★★★★★One of the Simpler SEO Tools
I've used Moz as well as ahrefs, Majestic, and SEMRush. Moz has one of the cleanest dashboards and offers simplicity. That said, it's too simple for some of my advanced projects. I prefer the backlink database of ahrefs and the audit tools of SEMRush so it's hard for me to justify the monthly subscription cost. Pros: Moz is pretty easy to use. The UI is nicely designed and they have most of the tools you need to improve your SEO Cons: Backlink tools are lacking. It's tough to beat ahrefs which makes it more difficult to justify the subscription cost.
Read the original on Software Advice ↗BacklinksSite auditEase of use
A
u/Alice_Marketing
r/SEO_Experts · 2026-08-04
RedditMoz Pro + STAT — worth understanding as two different products that share a logo. Moz Pro is a weekly tracker; buying it expecting daily is the most common mistake here. STAT is the serious daily-at-scale SERP dataset and it's priced above Moz Pro's top tier as a separate enterprise line.
Read the original on Reddit ↗Pricing
CB
Caitlin B.
Senior Digital Media Planner · 2018-01-17
G2 (Moz Local) ★★★★★Help Your SEO Team Flourish
What they like: It's is VERY easy to use and VERY helpful when creating, planning, and implementing organic and SEO related projects as locations and local listing are super important these days. What they dislike: checking that local listings exist for clients, making recommendations if not.
Read the original on G2 (Moz Local) ↗Local listingsEase of use
LW
Lincoln W.
Senior Demand Generation Specialist, Mid-Market · 2024-05-16
G2 ★★★★★Clear value and simple
What they like: I love the SERP Analysis tool, keyword rank tracking, and crawl error evaluation. What they dislike: Keyword suggestion tool is no where near as good as SEMrush or Google Keyword Finder
Read the original on G2 ↗Keyword researchRank trackingSite audit
VU
Verified User in Marketing and Advertising
Mid-Market · 2019-10-18
G2 ★★★★★The Best among SEO tools
What they like: The keyword explorer is giving accurate data on search volume and search difficulty. Link explorer is most useful in finding DA, PA, spam score, etc., What they dislike: Competitor analysis is not specific in terms of off-page SEO or referring links.
Read the original on G2 ↗Keyword researchBacklinksDomain Authority
PK
Pshemislav K.
11-50 employees · 2018-12-06
Capterra ★★★★★One of the several good SEO tools out there.
Pros: MOZ have created one of the most recognizable metrics in the SEO world - "Domain Authority" or DA. It is something that every SEO specialist looks at when evaluating a website or backlinks. Their browser toolbar is a good feature. Cons: Relatively small database compared to other SEO tools like MOZ. They don't have a toolbar for Firefox browsers.
Read the original on Capterra ↗BacklinksDomain AuthorityMozBar
PK
Pshemislav Kaspshik
11-50 employees · 2018-12-06
Software Advice ★★★★★One of the several good SEO tools out there.
Pros: MOZ have created one of the most recognizable metrics in the SEO world - "Domain Authority" or DA. It is something that every SEO specialist looks at when evaluating a website or backlinks. Their browser toolbar is a good feature. Cons: Relatively small database compared to other SEO tools like MOZ. They don't have a toolbar for Firefox browsers.
Read the original on Software Advice ↗BacklinksDomain AuthorityMozBar
VU
Verified User in Investment Management
Small-Business · 2017-01-10
G2 Rated 3.5/5Useful for SEO Purposes - Could Expand.
What they like: Moz is the leader of the SEO industry, and it shows in its content. They're always providing educational training in many different formats and for all different experience levels. What they dislike: If your agency doesn't have an inbound or SEO strategy in place already, it can be overwhelming to figure out where to begin. At times, it felt like we had a lot of analytics but weren't sure exactly where to go from there.
Read the original on G2 ↗Learning
VR
Verified Reviewer
Business Analyst, 1-10 employees · 2022-07-04
Capterra ★★★★★Good Digital Marketing Software
Very Good Pros: Campaigns help us track multiple campaigns at the same time Can see how to improve each webpage of the website See how the keywords are ranking Cons: Not very easy to use, the User Interface can be overwhelming to new users
Read the original on Capterra ↗Ease of use
MS
Mubin S.
Digital Marketing Associate, 11-50 employees · 2019-12-24
Capterra ★★★★★Value for money when you get a Moz pro
One of the best tool to judge your Domain. Pros: Other than PA, DA the tool provides great data of the website. The Page audit as well as page optimization tool helps in improving your website. Cons: The Moz bar sometimes does not show data many times or creates loading errors for a few of the websites.
Read the original on Capterra ↗Domain AuthoritySite auditMozBar
VR
Verified Reviewer
Founder · 2018-07-10
Capterra ★★★★★Extremely expensive, not a viable choice for a smaller business
Excellent onsite SEO insights at a high level. Making use of these insights, however, calls for a higher level of SEO understanding than many people might have. For those doing SEO professionally however it probably is the gold standard. Pros: It is very full featured and can potentially offer many insights. Many of them, however, may be more than many users actually really need. However, for a deep dive into a site's SEO is probably is the premiere offering of its type Cons: There may be too many options in the pro version of the software and unless you are already very adept at SEO following some of the recommendations made can have a negative impact, the complete opposite of what people look to this software/service to do.
Read the original on Capterra ↗Pricing
KT
Khyati Tammisetti
1-10 employees · 2022-07-04
Software Advice ★★★★★Good Digital Marketing Software
Very Good Pros: Campaigns help us track multiple campaigns at the same time Can see how to improve each webpage of the website See how the keywords are ranking Cons: Not very easy to use, the User Interface can be overwhelming to new users
Read the original on Software Advice ↗Ease of use
★★★★★Extremely expensive, not a viable choice for a smaller business
Excellent onsite SEO insights at a high level. Making use of these insights, however, calls for a higher level of SEO understanding than many people might have. For those doing SEO professionally however it probably is the gold standard. Pros: It is very full featured and can potentially offer many insights. Many of them, however, may be more than many users actually really need. However, for a deep dive into a site's SEO is probably is the premiere offering of its type Cons: There may be too many options in the pro version of the software and unless you are already very adept at SEO following some of the recommendations made can have a negative impact, the complete opposite of what people look to this software/service to do.
Read the original on Software Advice ↗Pricing
MS
Mubin Saiyed
11-50 employees · 2019-12-24
Software Advice ★★★★★Value for money when you get a Moz pro
One of the best tool to judge your Domain. Pros: Other than PA, DA the tool provides great data of the website. The Page audit as well as page optimization tool helps in improving your website. Cons: The Moz bar sometimes does not show data many times or creates loading errors for a few of the websites.
Read the original on Software Advice ↗Domain AuthoritySite auditMozBar
PM
Prashant M.
Product Owner Lead, 1,001-5,000 employees · 2019-12-16
Capterra ★★★★★You need this, if you are serious about SEO
Loved the product for SEO optimization and keeping a check on competitive keywords. Pros: Moz is best SEO tool there. It helps find the issues, target keywords, improve the website, keep check on competition and so many more features. You don't need to be an expert to use the tool. Cons: A bit expensive, it is great for big companies, smaller companies might find expensive. Moz also need to have more automated customized reports.
Read the original on Capterra ↗ReportingPricing
PM
Prashant Mahajan
1,001-5,000 employees · 2019-12-16
Software Advice ★★★★★You need this, if you are serious about SEO
Loved the product for SEO optimization and keeping a check on competitive keywords. Pros: Moz is best SEO tool there. It helps find the issues, target keywords, improve the website, keep check on competition and so many more features. You don't need to be an expert to use the tool. Cons: A bit expensive, it is great for big companies, smaller companies might find expensive. Moz also need to have more automated customized reports.
Read the original on Software Advice ↗ReportingPricing
SU
sowmya udayashankar
Sr Digital Marketing Specialist · 2021-06-03
TrustRadius Rated 8/10Best Tool for all the SEO and Keyword research
Moz Pro is used by the marketing team globally. Mainly by brand and PPC teams for the competitor's and the keywords research. Pros: Competitor's top Keywords; Keywords ranking; domain authority Cons: multiple comparison charts for the keywords; Navigation
Read the original on TrustRadius ↗Keyword researchDomain Authority
MM
Matthew M.
Senior Marketing Specialist, Small-Business · 2024-05-15
G2 Rated 3.5/5Moz Needs An Update
What they like: Moz does a fantastic job of tracking our keywords and top pages, then recommending how they should be optimized What they dislike: The search volume seems to be using data from 2018 era when Google started restricting more data being exported from Keyword Planner
Read the original on G2 ↗Keyword research
★★★★★Great for keyword research
Moz is a little difficult to navigate at first, but once you know where you're going its a good tool. I use it a lot when deciding to use one keyword over another in headlines. I also get an email every week about how my brand is doing and what keywords have moved up or down, which is helpful.
Read the original on Capterra ↗Keyword research
★★★★★Great for keyword research
Moz is a little difficult to navigate at first, but once you know where you're going its a good tool. I use it a lot when deciding to use one keyword over another in headlines. I also get an email every week about how my brand is doing and what keywords have moved up or down, which is helpful.
Read the original on Software Advice ↗Keyword research
VR
Verified Reviewer
Co-Founder, Full-Stack Growth Marketer, 1-10 employees · 2017-12-23
Capterra ★★★★★Solid SEO Tool Facing Growing Competition
Pros: Moz is well designed and easy to use SEO tool. It's founder - Rand Fishkin is well-known SEO professional who creates a great content for the SEO community. Cons: I found Moz crawl for certain niche keywords to be outdated or non-existent. For backlinks and content analysis, I have to use Ahrefs and SEMRush.
Read the original on Capterra ↗BacklinksSite auditEase of use
TK
Tomas Kolafa
1-10 employees · 2017-12-23
Software Advice ★★★★★Solid SEO Tool Facing Growing Competition
Pros: Moz is well designed and easy to use SEO tool. It's founder - Rand Fishkin is well-known SEO professional who creates a great content for the SEO community. Cons: I found Moz crawl for certain niche keywords to be outdated or non-existent. For backlinks and content analysis, I have to use Ahrefs and SEMRush.
Read the original on Software Advice ↗BacklinksSite auditEase of use
VU
Verified user
11-50 employees · 2021-11-06
TrustRadius Rated 8/10Moz Pro: A great self-serve web presence platform
We leverage Moz Pro to track our keywords, web presence, backlinks, and overall onsite and offsite SEO practices. The tool allows us to see trends in our keyword rankings, what keywords we should be following, competitive analysis on competitors' web presence, backlink building, and many more aspects. It is a very comprehensive tool. Pros: Keyword trends; Backlink trends and opportunities; Competitor web presence analysis Cons: Video SEO analytics; Website visitor behaviour
Read the original on TrustRadius ↗Rank trackingBacklinks
SA
Sam A.
Head of eCommerce, Mid-Market · 2025-08-08
G2 ★★★★★A good asset to our team
What they like: Moz allows us to track the movement of our primary keywords over a longer time range, which can show us which direction we should put our efforts. The keyword difficulty is useful, and the related keywords help find missed opportunities. What they dislike: The interface isn't as flashy as SEMrush or some of the other tools out there.
Read the original on G2 ↗Keyword research
VU
Verified User in Marketing and Advertising
Small-Business · 2024-08-20
G2 ★★★★★Decent software
What they like: Keyword ranking tracking capabilities and site crawl feature What they dislike: No tie in to Paid Search results and limited development recommendations for Core Web Vitals
Read the original on G2 ↗Rank trackingSite audit
MR
Michael R.
Owner, Small-Business · 2019-10-29
G2 Rated 3.5/5Moz has professional tools to help marketing agencies
What they like: Research tools, analytics, suggestions, and automated reports to clients. What they dislike: It can be pricey but okay if you are a digital marketing company with a few customers under your belt.
Read the original on G2 ↗ReportingPricing
VU
Verified User in Internet
Small-Business · 2014-11-04
G2 ★★★★★Solid #SEO tool to supplement your analytics platform
What they like: While Moz is an extraordinarily robust platform that extends beyond SEO into the analytics and social space, its core functionality (e.g. internal/page audits, backlink checks, opportunity audits and more) is quite good. What they dislike: The flipside of Moz's robust functionality is sometimes its interface looks a bit cluttered. Meaning, what you want will be there, but you can't snag pretty charts from Moz and drop them into your presentations. It also seems like the connection between Moz and my Google Analytics breaks frequently.
Read the original on G2 ↗BacklinksSite audit
GT
Gerlando T.
Web Developer, Enterprise · 2016-04-05
G2 ★★★★★When it comes to SEO, Moz Content is there to help you
What they like: Ease of use: their interface is very intuitive, and even if SEO is not your daily job, you can quickly learn how to use all the tools they have for you. What they dislike: Freemium is too restrictive. Sometimes we need to analyze and improve SEO for small websites, and only the premium package offer useful information to troubleshoot SEO issues for those sites.
Read the original on G2 ↗Ease of use
JB
Jason B.
Founder · 2017-11-17
G2 (Moz Local) ★★★★★If you're thinking local marketing, think Moz
What they like: It's extremely easy to use and navigate and it doesn't take much to learn the platform. What they dislike: Sometimes it is MUCH more difficult than it seems... it's not as easy as 'updating a citation' and presto everything is good to go. Not only that, but social media and citations change all of the time so you've got to make sure you're up to date on things.
Read the original on G2 (Moz Local) ↗Local listingsEase of use
AB
Andrew B.
SEO Manager, 10,001+ employees · 2020-11-07
Capterra ★★★★★A Good Supplement for SEO Intelligence
Moz provides a good toolset that can be a supplement to other platforms. Though I would not rely on it as my primary source of research, it definitely provides good insight. Pros: LinkExplorer is a robust feature providing good backlink insight. Though it may not be a Majestic or AHREFs, there are features that are rather unique like the Spam Score. Cons: Poor navigation structure can make it difficult to find the tool you are looking for. It makes it less intuitive than suites such as SEMRush or AHREFs.
Read the original on Capterra ↗BacklinksDomain AuthorityEase of use
VR
Verified Reviewer
Digital Marketing Strategist, 51-200 employees · 2019-04-08
Capterra ★★★★★Great SEO tool for the money
Pros: Very easy to get up and running tracking keywords and on-page SEO metrics. useful features for keyword research. Great value for the money. Cons: Custom reporting tool is clunky. API functionality is limited.
Read the original on Capterra ↗Keyword researchReporting
VR
Verified Reviewer
Customer & Account Service, Research & Writing, 1-10 employees · 2019-01-21
Capterra ★★★★★Articles are Super Helpful
Basic and slightly advanced levels of SEO understanding. Pros: I love all the support documentation, everything from Whiteboard Friday to basic SEO definitions. Cons: Their reports are sometimes not as easy to understand for a non-programmer.
Read the original on Capterra ↗ReportingLearningSupport
AB
Andrew Baldinger
10,001+ employees · 2020-11-07
Software Advice ★★★★★A Good Supplement for SEO Intelligence
Moz provides a good toolset that can be a supplement to other platforms. Though I would not rely on it as my primary source of research, it definitely provides good insight. Pros: LinkExplorer is a robust feature providing good backlink insight. Though it may not be a Majestic or AHREFs, there are features that are rather unique like the Spam Score. Cons: Poor navigation structure can make it difficult to find the tool you are looking for. It makes it less intuitive than suites such as SEMRush or AHREFs.
Read the original on Software Advice ↗BacklinksDomain AuthorityEase of use
ZB
Zac Bond
51-200 employees · 2019-04-08
Software Advice ★★★★★Great SEO tool for the money
Pros: Very easy to get up and running tracking keywords and on-page SEO metrics. useful features for keyword research. Great value for the money. Cons: Custom reporting tool is clunky. API functionality is limited.
Read the original on Software Advice ↗Keyword researchReporting
KA
Karla Allen
1-10 employees · 2019-01-21
Software Advice ★★★★★Articles are Super Helpful
Basic and slightly advanced levels of SEO understanding. Pros: I love all the support documentation, everything from Whiteboard Friday to basic SEO definitions. Cons: Their reports are sometimes not as easy to understand for a non-programmer.
Read the original on Software Advice ↗ReportingLearningSupport
LW
Lea Wolfgang
DE · 2023-04-19
Trustpilot ★★★★★As a marketer I use it for competitor…
As a marketer I use it for competitor analysis and reporting, research keywords, analyse website traffic, manage link mass, and track a website's position in search engines. Highly recommend, all in one place!
Read the original on Trustpilot ↗Reporting
VU
Verified User in Marketing and Advertising
2017-12-18
G2 (Moz Local) ★★★★★Excellent time-saver with slightly buggy systems
What they like: Before using Moz Local, I would have to do manual citation building. And, even when I first signed up for Moz Local, it was incredibly time intensive process filling out a massive spreadsheet. But the process takes less than 5 minutes now and updates me when folks try to mess with the citation. What they dislike: It can sometimes feel like a racket. I pay 100ish bucks to make sure my citations stay built and managed. Also, the Moz bar itself is very buggy.
Read the original on G2 (Moz Local) ↗Local listingsMozBar
R
u/rpmeg
r/seogrowth · 2026-07-08
RedditGoogle search console. It’s free, accurate, and essential. But for third party competitor data, you really just need to bite the bullet and get one of the “big 3” ahrefs moz or semrush. None are cheap, but you pretty much need one if you take SEO seriously. 3rd party data is essential for setting strategy.
Read the original on Reddit ↗G
u/GrandAnimator8417
r/SEO_Xpert · 2026-09-14
RedditMoz for Domain Authority? I’ve used Moz before, and it’s solid for quick vanity metrics but it won’t replace real backlink tracking. Between Ahrefs and GSC you get way more useful signals than just DA.
Read the original on Reddit ↗BacklinksDomain Authority
VR
Verified Reviewer
CMO, 51-200 employees · 2022-05-24
Capterra ★★★★★Great all-round software
It is a solid bit of kit and their rank tracker is as good as any. Pros: I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the info you need to analyse a site's performance. Cons: Moz has many great features but there are others offered by others that provide a wider scope for digital marketing.
Read the original on Capterra ↗Rank tracking
VR
Verified Reviewer
Marketing Manager, HMX, 1,001-5,000 employees · 2018-09-27
Capterra ★★★★★A great SEO tool that scales up with your knowledge
I got actionable information that helped me to contribute to my organization's overall search performance - and enabled me to understand more about the reasons behind high and low rankings. Pros: It's got everything you need to improve your site's search presence, with tons of information available - but you don't need to be an expert to get value out of things like the browser toolbar. Cons: There is a learning curve to some of the more detailed reports, but that's to be expected.
Read the original on Capterra ↗Rank trackingMozBarReporting
OG
Oliver Gunning
51-200 employees · 2022-05-24
Software Advice ★★★★★Great all-round software
It is a solid bit of kit and their rank tracker is as good as any. Pros: I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the info you need to analyse a site's performance. Cons: Moz has many great features but there are others offered by others that provide a wider scope for digital marketing.
Read the original on Software Advice ↗Rank tracking
BR
Ben Rubenstein
1,001-5,000 employees · 2018-09-27
Software Advice ★★★★★A great SEO tool that scales up with your knowledge
I got actionable information that helped me to contribute to my organization's overall search performance - and enabled me to understand more about the reasons behind high and low rankings. Pros: It's got everything you need to improve your site's search presence, with tons of information available - but you don't need to be an expert to get value out of things like the browser toolbar. Cons: There is a learning curve to some of the more detailed reports, but that's to be expected.
Read the original on Software Advice ↗Rank trackingMozBarReporting
VU
Verified User in Hospitality
Small-Business · 2025-08-12
G2 ★★★★★I like Moz for keyword research
What they like: I really like using Moz pro for keyword research for my portfolio of over 20 hotels. I utilize it for metadata and website content! What they dislike: Nothing really! It was overwhelming at first
Read the original on G2 ↗Keyword research
JT
Jimmy T.
Founder & CEO, Small-Business · 2023-12-07
G2 ★★★★★Moz Review
What they like: Does everything for me that I need to show my clients and what we need to work on. What they dislike: That it doesn't have a feature where the automated report can be sent from my own email instead when the client receives the report, it comes from Moz's email.
Read the original on G2 ↗Reporting
AK
anupama k.
Enterprise · 2023-05-17
G2 ★★★★★A neat SEO tool that gives thorough data
What they like: Moz pro gives detailed SEO data that helps me make key website decisions. One of the key metrics it serves is the domain and page authorities. Its backlink analysis is brilliant and helps improve the pool of domains linking to my site. What they dislike: Moz pro is an extremely good tool considering the data it provides; however, it's just too pricey. Its cost goes up to $600 a month depending on the size of the company/site size.
Read the original on G2 ↗BacklinksPricing
MB
Morgan B.
Lead Digital Marketing Strategist, Small-Business · 2016-11-15
G2 Rated 3.5/5Moz Pro reviews
What they like: Simple to follow interface, helpful research tools for keyword research and SERP analyses. What they dislike: The simplicity often makes finding harder, more technical details difficult compared to other platforms.
Read the original on G2 ↗Keyword research
★★★★★The Moz Technical SEO Certification…
The Moz Technical SEO Certification provides a good foundation for SEO practicioners. The content was organized, well presented and digestible for those with a limited understanding. I felt that the assigned tasks could have been more fully developed. They assume that the user has the knowledge and access to tools necessary to complete the tasks. Also the content seems slightly dated. Overall I would recommend this course
Read the original on Trustpilot ↗Site auditLearning
WH
Waqas H.
Head of Digital Media, Small-Business · 2023-08-26
G2 ★★★★★Best tool when it come to keywords research and tracking reports
What they like: i like rank tracking reports provided by MOZ Pro. What they dislike: just need improvement like keyword intent and Quiries keywords.
Read the original on G2 ↗Rank trackingReporting
JD
Jerry D.
Account Manager, 11-50 employees · 2019-03-06
Capterra ★★★★★Moz Review
I don't have to do manual search and entry anymore which is awesome! Pros: It makes researching keyword rankings sooooo easy. Cons: I can't think of any at the moment. It's been great!
Read the original on Capterra ↗Rank tracking
VR
Verified Reviewer
SEO/SEM & Digital Marketing Strategist, 11-50 employees · 2018-04-27
Capterra ★★★★★Very well integrated software, one of the best
Pros: Moz has many universal, as much as internal SEO rankings (MoZ score) to help any customer better their SEO positioning. What I particularly enjoyed is the moz Toolbar that analyses a website instantly and provides instant feedback upon any changes you or your developpers have made. Cons: I would love to see the web interface improve slightly. Oftentimes I found myself looking for specific tasks way too far into their categories. Site speed has also been an issue for me.
Read the original on Capterra ↗Rank trackingMozBar
VM
Van M.
Media Coordinator, 11-50 employees · 2018-04-13
Capterra ★★★★★Not a ton of features, but helpful product
Pros: It allows SEO to become much less disorganized with the keyword tool to attract users base don past search data Cons: Sometimes the site can seem clunky, but the keyword targeting along with the setup assist are great tools to run successful SEO campaigns
Read the original on Capterra ↗Keyword research
PP
Paola P.
Marketer, 51-200 employees · 2017-07-21
Capterra ★★★★★Dipping my toes into SEO with the help of MOZ
Pros: I never knew I could have so much information on my competitors through it! It is like a roadmap to where you need to be in order to be findable on search engines. This is what I liked the most. Cons: Like with everything, you need to know exactly what you are looking for or you'll get lost. This is such a powerful tool that you can do so much with... so it's easy to get lost in the features. Just focus on what you are looking to get from it and you'll be fine, though.
Read the original on Capterra ↗PP
Paola Peralta
51-200 employees · 2017-07-21
Software Advice ★★★★★Dipping my toes into SEO with the help of MOZ
Pros: I never knew I could have so much information on my competitors through it! It is like a roadmap to where you need to be in order to be findable on search engines. This is what I liked the most. Cons: Like with everything, you need to know exactly what you are looking for or you'll get lost. This is such a powerful tool that you can do so much with... so it's easy to get lost in the features. Just focus on what you are looking to get from it and you'll be fine, though.
Read the original on Software Advice ↗MG
Michel Golovkin
11-50 employees · 2018-04-27
Software Advice ★★★★★Very well integrated software, one of the best
Pros: Moz has many universal, as much as internal SEO rankings (MoZ score) to help any customer better their SEO positioning. What I particularly enjoyed is the moz Toolbar that analyses a website instantly and provides instant feedback upon any changes you or your developpers have made. Cons: I would love to see the web interface improve slightly. Oftentimes I found myself looking for specific tasks way too far into their categories. Site speed has also been an issue for me.
Read the original on Software Advice ↗Rank trackingMozBar
VM
Van Miller
11-50 employees · 2018-04-13
Software Advice ★★★★★Not a ton of features, but helpful product
Pros: It allows SEO to become much less disorganized with the keyword tool to attract users base don past search data Cons: Sometimes the site can seem clunky, but the keyword targeting along with the setup assist are great tools to run successful SEO campaigns
Read the original on Software Advice ↗Keyword research
JD
Jerry Dearden
11-50 employees · 2019-03-06
Software Advice ★★★★★Moz Review
I don't have to do manual search and entry anymore which is awesome! Pros: It makes researching keyword rankings sooooo easy. Cons: I can't think of any at the moment. It's been great!
Read the original on Software Advice ↗Rank tracking
VU
Verified User in Marketing and Advertising
Small-Business · 2023-12-05
G2 Rated 3.5/5Easy to Use & Effective
What they like: Moz Pro simplifies the SEO optimization process by guiding users through each step and monitoring changes, errors and ongoing improvements What they dislike: Too simple for seasoned SEO experts. With Moz, there is a limit to what is monitored on the technical & UI-based end.
Read the original on G2 ↗Ease of use
VR
Verified Reviewer
Founder, 1-10 employees · 2018-12-05
Capterra ★★★★★Amazing tool to get SEO data of yours or clients Website.
I was using Moz Pro for my clients and to get the comparison between them and their competitors. Pros: I like the data that Moz Pro provides about the Website and and the competitor is just amazing you can consider taking business decision on the data that Moz Pro Provide. Customer support is amazing. Cons: It was difficult for me to navigate earlier. The data of the website Moz Pro has Mojorly Amrican and Uropian Data.
Read the original on Capterra ↗Support
AG
Ariane G.
Marketing & Project Manager · 2020-10-16
Capterra (Moz Local) ★★★★★Great Mid-Tier Product
Pros: Moz Local lets you update business details throughout the year and pushes that information out to local data aggregators, making a website URL or business hour change pretty easy to roll out. Cons: They are pretty limited in their range of available directories to choose from.
Read the original on Capterra (Moz Local) ↗Local listings
SB
Suryakant Bansode
1-10 employees · 2018-12-05
Software Advice ★★★★★Amazing tool to get SEO data of yours or clients Website.
I was using Moz Pro for my clients and to get the comparison between them and their competitors. Pros: I like the data that Moz Pro provides about the Website and and the competitor is just amazing you can consider taking business decision on the data that Moz Pro Provide. Customer support is amazing. Cons: It was difficult for me to navigate earlier. The data of the website Moz Pro has Mojorly Amrican and Uropian Data.
Read the original on Software Advice ↗Support
DA
Dhara A.
Senior SEO Executive, Mid-Market · 2023-08-22
G2 ★★★★★Best SEO Tool Ever!
What they like: I am using MozPro for over 4 years now. I used almost all the features of the Tool including Website Auditing or link building goal creation. It helped me to analyze my websites requirements and changes needed. What they dislike: The UI/UX is not much great. As, some other tools UI/UX is better than this and easy to understand.
Read the original on G2 ↗BacklinksSite audit
CO
Conrad O.
Lead Consultant & Founder · 2018-01-12
G2 (Moz Local) ★★★★★Useful, good but with a few limitations
What they like: Easy to sign up with and get your business into the system. Gets many of the major data sources for local SEO data. What they dislike: Cannot transfer clients between accounts. Reoccurring cost. Doesn't get every single local data provider.
Read the original on G2 (Moz Local) ↗Pricing
VU
Verified User in Information Technology and Services
Small-Business · 2014-03-27
G2 Rated 3.5/5Moz is a great supplement to Google Webmaster Tools
What they like: I like the individual on-page grader, the ability to track campaign issues week to week, and the weekly updating. What they dislike: The new changes to the interface. It doesn't seem as organized as previous versions.
Read the original on G2 ↗VL
Vincent Low
Director of Search Marketing · 2014-05-16
TrustRadius Rated 8/10Moz: Beneficial Platform
We use Moz to track SEO traffic to our website of certain organic keywords from Google. Pros: Data is accurate; Data is real-time Cons: I would like to be able to compare SEO vs. SEM traffic for the same keywords on the same search engines.
Read the original on TrustRadius ↗VU
Verified User in Insurance
Enterprise · 2024-05-15
G2 ★★★★★Easy to use platform
What they like: Easy to set up and use. Helpful to track SEO performance against competitors. What they dislike: Support seems to be lacking. A chat feature would be great or an easy way to get a hold of someone. I've reached out via email and received no follow up.
Read the original on G2 ↗Ease of useSupport
VR
Verified Reviewer
Marketing Consultant, 51-200 employees · 2019-01-19
Capterra ★★★★★The Moz Bar is Great for SEO Tracking
Pros: The Moz Bar is great for SEO tracking—using it on Google to track keyword rankings is easy. Cons: The Moz Bar constantly stops working and you have to sign out and sign back in to make it work.
Read the original on Capterra ↗Rank trackingMozBar
BW
Bingyi W.
Graduate Teaching Assistant, 1,001-5,000 employees · 2018-09-19
Capterra ★★★★★Great SEO tool but a bit expensive for its premium features
Pros: I used Moz pro almost everyday when I was working as a digital analyst. I like the data and trends of keywords it provided me. It also gave very good suggestions for relevant keywords and website optimization. Cons: However, it is bit expensive compared to other competitors and does little for social media monitoring.
Read the original on Capterra ↗Pricing
KR
Katie Rhoton
51-200 employees · 2019-01-19
Software Advice ★★★★★The Moz Bar is Great for SEO Tracking
Pros: The Moz Bar is great for SEO tracking—using it on Google to track keyword rankings is easy. Cons: The Moz Bar constantly stops working and you have to sign out and sign back in to make it work.
Read the original on Software Advice ↗Rank trackingMozBar
BW
Bingyi Wu
1,001-5,000 employees · 2018-09-19
Software Advice ★★★★★Great SEO tool but a bit expensive for its premium features
Pros: I used Moz pro almost everyday when I was working as a digital analyst. I like the data and trends of keywords it provided me. It also gave very good suggestions for relevant keywords and website optimization. Cons: However, it is bit expensive compared to other competitors and does little for social media monitoring.
Read the original on Software Advice ↗Pricing
VU
Verified User in Marketing and Advertising
Small-Business · 2019-04-02
G2 ★★★★★The Gold Standard For SEO Reporting
What they like: Honestly, what I probably enjoy the most is the active community in the forums. Anytime I have a question, another SEO is always there to lend a helping hand. What they dislike: Some of their backlink reporting can be wonky. When I run a report through Raventools, it will show me 10,000 backlinks to a site - but if I run it through Moz, it will tell me that they only have 2,000.
Read the original on G2 ↗BacklinksReporting
VU
Verified User in Design
2018-04-28
G2 (Moz Local) ★★★★★Easy to use and well priced
What they like: It’s a very easy to use platform with good comprehensive cover given the number of directories there are to get good local set results What they dislike: Depending on the directory the updates can take some time.
Read the original on G2 (Moz Local) ↗Local listingsEase of usePricing
VU
Verified User in Non-Profit Organization Management
Small-Business · 2024-05-15
G2 Rated 3.5/5Moz is Great and has a high ceiling of use cases but is still very relevant for the little guy
What they like: It's nice to get reports and see how we're performing. We even were made aware of a website hack because we were alerted to a duplicate page. What they dislike: It's just not the best UX. It would take an enormous effort but I could see them making this an incredible tool. A bit too much clicking and some dated UI are the missing factors
Read the original on G2 ↗Reporting
ML
Michael L.
CEO, 1-10 employees · 2018-12-04
Capterra ★★★★★Moz Pro
Pros: The reporting generated by Moz Pro is good for determining areas on your site that need to be addressed regarding technical SEO. The site audits come in handy, but should be used with care and discernment. Cons: The site audit reports are sometimes frustrating because some of the issues identified on a site are reported erroneously. Often the audit might report that something needs attention when the 'fix' is in place or no 'fix' really needs to be made.
Read the original on Capterra ↗Site auditReporting
ML
Michael Lawson
1-10 employees · 2018-12-04
Software Advice ★★★★★Moz Pro
Pros: The reporting generated by Moz Pro is good for determining areas on your site that need to be addressed regarding technical SEO. The site audits come in handy, but should be used with care and discernment. Cons: The site audit reports are sometimes frustrating because some of the issues identified on a site are reported erroneously. Often the audit might report that something needs attention when the 'fix' is in place or no 'fix' really needs to be made.
Read the original on Software Advice ↗Site auditReporting
JG
Jeff G.
Director Of Business Development, 11-50 employees · 2018-05-09
Capterra ★★★★★A must have for SEO
Pros: Their tools are top notch, and give some of the best, and most trusted data, in the space. Their trainings and resources are well thought out too from my perspective. Cons: I don't think their traffic estimates are accurate, and sometimes the overwhelming amount of data provided can make understand how to make actions from it difficult. I think investing in a recommendation engine for mid-level users and similar would be a great move.
Read the original on Capterra ↗Learning
JG
Jeff Garon
11-50 employees · 2018-05-09
Software Advice ★★★★★A must have for SEO
Pros: Their tools are top notch, and give some of the best, and most trusted data, in the space. Their trainings and resources are well thought out too from my perspective. Cons: I don't think their traffic estimates are accurate, and sometimes the overwhelming amount of data provided can make understand how to make actions from it difficult. I think investing in a recommendation engine for mid-level users and similar would be a great move.
Read the original on Software Advice ↗Learning
KH
Kacie H.
Marketing Manager, Mid-Market · 2024-08-26
G2 ★★★★★Easily Manage SEO of Multiple Sites
What they like: I manage 11 websites, and using Moz makes it easy to get a quick snapshot overview of SEO performance while affording the ability to dig deeper when necessary. What they dislike: I don't have any complaints about Moz at this time.
Read the original on G2 ↗Pricing
VU
Verified User in Retail
Small-Business · 2025-08-11
G2 ★★★★★Neutral - moderately challenging to enjoy the software experience
What they like: I like the SEO resources section. And the affiliate option. What they dislike: The ‘site traffic’ section provides new data on a week to week basis - this feature makes choosing a date range on the calendar; a horrendous UX. I would look at either defining Moz Pro as a US/AUS/UK preferential market tool - OR look at improving the selection options for certain features for users based in other parts of the world.
Read the original on G2 ↗VU
Verified User in Restaurants
Mid-Market · 2024-05-15
G2 ★★★★★Been Using Since "Back in the Day
What they like: Makes it easy to explain things to clients, easy to schedule reports, not as complex as later tools. What they dislike: The cost is high, I wish more of the add-ons were in included for long time members.
Read the original on G2 ↗ReportingPricing
KB
Kevin B.
Pres, 1-10 employees · 2018-12-18
Capterra ★★★★★Good Starter Plan
Overall the software suite is good but there are better alternatives for certain features. Pros: The MOz Forums are especially good for those newer in to the SEO world. It is a good resource to reach out to other sin the Industry with questions Cons: Other frirms have a more extensive database in researching back links.
Read the original on Capterra ↗KB
Kevin Burke
1-10 employees · 2018-12-18
Software Advice ★★★★★Good Starter Plan
Overall the software suite is good but there are better alternatives for certain features. Pros: The MOz Forums are especially good for those newer in to the SEO world. It is a good resource to reach out to other sin the Industry with questions Cons: Other frirms have a more extensive database in researching back links.
Read the original on Software Advice ↗VU
Verified User in Health, Wellness and Fitness
2019-01-18
G2 (Moz Local) ★★★★★Great for blogging
What they like: The blogging for seo function to check how strong a page is. I also like seeing how I can improve my local search engine scores to improve each of the centers rankings. What they dislike: It is hard to navigate around the website to find all the functions I am looking for.
Read the original on G2 (Moz Local) ↗Rank trackingLearning
VU
Verified User in Apparel & Fashion
2020-04-01
G2 (Moz Local) ★★★★★Great free trial software
What they like: - Moz Bar - quick and interactive feature at the top of your browser that gives you a site's key stats such as domain authority. What they dislike: - When you login to the Moz Bar, it redirects you to the site - would be good to just have a drop down on the bar
Read the original on G2 (Moz Local) ↗Domain AuthorityMozBar
★★★★★A good platform for the price.
Pros: The citation builder is the most important feature for me. Cons: Lack of understanding of what you are signing up for. We have a different amount of citations for each location and if you put you don't serve people at your location expect 10-16 citations for the money you paid.
Read the original on Capterra (Moz Local) ↗Local listingsPricing
SM
Steve M.
Lead SEO Technician, Small-Business · 2014-08-11
G2 ★★★★★Some great tools, some mediocre ones
What they like: The keyword difficulty tool is fantastic. It proves worthwhile time and time again. What they dislike: The Open Moz backlink analysis tool, while reasonable accurate, is too far from comprehensive to truly be useful by itself. The other tools that Moz offers, though, makes it worth a subscription.
Read the original on G2 ↗Keyword researchBacklinks
RD
Renee D.
Communications Coordinator · 2017-11-27
G2 (Moz Local) ★★★★★Moz Local Review
What they like: I appreciate the ability to add and update information for our clients in a one-stop-shop kind of way. What they dislike: I dislike the setup of putting in the essential information first, then buying the package, and then having to go back in and edit the profile to add all the actual business information. I wish I could just do it all at one time before buying.
Read the original on G2 (Moz Local) ↗Local listings
VU
Verified User in Market Research
Small-Business · 2021-07-28
G2 Rated 3.5/5Good SEO tool – but not perfect
What they like: It's really good on concepts like domain authority and search visibility vs. competitors What they dislike: It isn't as good at answering some of the "why" questions – like, "Why is my page doing so well (or so poorly) versus the competition, and how can I improve it?"
Read the original on G2 ↗Domain Authority
VU
Verified User in Marketing and Advertising
Mid-Market · 2019-09-18
G2 Rated 3.5/5Easy SEO saas
What they like: This is a useful and easy tool to use after the initial setup. It gives you an edge when it comes to SEO. The competitor analysis is a nice feature. Overall, a good tool for Search Engine Optimization. It has a nice community as well, with friendly, helpful users and experts. What they dislike: It's quite expensive and it does need some initial setup that might be complicated for a novice user. But once you get the hang of it, it is not a big issue.
Read the original on G2 ↗Pricing
VR
Verified Reviewer
Media Director, 201-500 employees · 2019-08-29
Capterra ★★★★★Moz Pro Review
We use this as an SEO solution within our advertising agency Pros: Great tool for overall SEO guidance and tactical recommendations. Cons: To get any real value from this software, you need a subscription, and the monthly cost is rather high. If you have the budget for it, then definitely worth the price.
Read the original on Capterra ↗Pricing
DF
David Fries
201-500 employees · 2019-08-29
Software Advice ★★★★★Moz Pro Review
We use this as an SEO solution within our advertising agency Pros: Great tool for overall SEO guidance and tactical recommendations. Cons: To get any real value from this software, you need a subscription, and the monthly cost is rather high. If you have the budget for it, then definitely worth the price.
Read the original on Software Advice ↗Pricing
VU
Verified User in Information Technology and Services
Small-Business · 2017-07-31
G2 ★★★★★All in one SEO
What they like: The ability to easily track rankings, view available link oppurtunities and focus on critical site errors. What they dislike: Not sure how accurate the link profiles for a website are
Read the original on G2 ↗Rank tracking
VU
Verified user
1-10 employees · 2014-05-14
TrustRadius Rated 7/10Great Company, Service is Okay
We use Moz as an SEO analytics tool for managing our clients. Pros: Overall picture of inbound marketing; Keyword difficulty tool; Monitor keywords Cons: Find more links in Open Site Explorer
Read the original on TrustRadius ↗Keyword research
VR
Verified Reviewer
Founder, 1-10 employees · 2019-07-18
Capterra ★★★★★Easy to jump in and use
Pros: As the title says, you don't really need to know much to jump in and begin use. Other SEO tools I have used have a bit more of a learning curve. Great for finding new keywords to target Cons: In my estimation, this tool is more basic than some other tools like AHREFS. That said, it does help simplify things for the average user
Read the original on Capterra ↗IC
Ian C.
Director, 1-10 employees · 2019-02-21
Capterra ★★★★★Love Moz Pro
Pros: Great SEO, Website and Digital Marketing platform. We use the heck out of moz for crawling, competitive, Link building, etc. Cons: None to date. It has been very easy to set-up, manage and use in our day to day agency strategies. We love it here at itsevolve.com
Read the original on Capterra ↗BacklinksSite audit
IC
Ian Copenhaver
1-10 employees · 2019-02-21
Software Advice ★★★★★Love Moz Pro
Pros: Great SEO, Website and Digital Marketing platform. We use the heck out of moz for crawling, competitive, Link building, etc. Cons: None to date. It has been very easy to set-up, manage and use in our day to day agency strategies. We love it here at itsevolve.com
Read the original on Software Advice ↗BacklinksSite audit
CB
Chris Brantner
1-10 employees · 2019-07-18
Software Advice ★★★★★Easy to jump in and use
Pros: As the title says, you don't really need to know much to jump in and begin use. Other SEO tools I have used have a bit more of a learning curve. Great for finding new keywords to target Cons: In my estimation, this tool is more basic than some other tools like AHREFS. That said, it does help simplify things for the average user
Read the original on Software Advice ↗★★★★★Great thought leadership and SEO toolset
I've used MOZ for a few years, since back when it was SEOMOZ, and it has always been a robust tool with great thought leadership backing the product. Rand Fishkin is a brilliant digital marketing leader. I really do wish it did a better job at spidering sites, instead of relying on a third party app like Xenu or ScreamingFrog. I really just want an all in one solution, and I feel like MOZ comes close in a lot of ways.
Read the original on Trustpilot ↗DR
Dylan R.
Local marketing specialist · 2018-04-24
G2 (Moz Local) ★★★★★A good service
What they like: Moz local made it easy to get onto a few directories that are difficult to show up on without making additional payments. It is a great alternative to yext. What they dislike: Its list of directories is too small for how much it costs.
Read the original on G2 (Moz Local) ↗Local listingsPricing
VR
Verified Reviewer
Senior SEO Analyst, 5,001-10,000 employees · 2021-08-19
Capterra ★★★★★Against newer entrants, Moz still holds up.
Pros: Moz is still king for Keyword research. Their link analysis, while not as slick as aHrefs, does a good job as well. Cons: Moz could do a lot better for competitive analysis - I wish they'd take back some market share from SEMRush.
Read the original on Capterra ↗Keyword research
KT
Katlego T.
Marketing Executive, 11-50 employees · 2020-10-21
Capterra ★★★★★Moz Pro
It's not a bad solution at all. I tried it because of its popularity and I went back to the usual solution I use. Perhaps had I given it more time I would have found more value. Pros: I was using SEMRush and Moz Pro simultaneously and I believe the user dashboard is a little intimidating but overall it is a great product. Cons: The dashboard can be a bit complex for a first time user. It's not as intuitive as other competing solutions.
Read the original on Capterra ↗Ease of use
BB
Brian B.
Staff Software Engineer · 2018-02-10
Capterra ★★★★★Great toolset for SEO
Pros: The site provides a wealth of information for monitoring SEO performance as well as researching new campaign possibilities. Cons: Moz Pro comes with a higher price tag than other SEO tools out there. Depending on your needs, Moz Pro may be overkill and over priced.
Read the original on Capterra ↗Pricing
TB
Tyler Brown
5,001-10,000 employees · 2021-08-19
Software Advice ★★★★★Against newer entrants, Moz still holds up.
Pros: Moz is still king for Keyword research. Their link analysis, while not as slick as aHrefs, does a good job as well. Cons: Moz could do a lot better for competitive analysis - I wish they'd take back some market share from SEMRush.
Read the original on Software Advice ↗Keyword research
KT
Katlego Thulare
11-50 employees · 2020-10-21
Software Advice ★★★★★Moz Pro
It's not a bad solution at all. I tried it because of its popularity and I went back to the usual solution I use. Perhaps had I given it more time I would have found more value. Pros: I was using SEMRush and Moz Pro simultaneously and I believe the user dashboard is a little intimidating but overall it is a great product. Cons: The dashboard can be a bit complex for a first time user. It's not as intuitive as other competing solutions.
Read the original on Software Advice ↗Ease of use
★★★★★Great toolset for SEO
Pros: The site provides a wealth of information for monitoring SEO performance as well as researching new campaign possibilities. Cons: Moz Pro comes with a higher price tag than other SEO tools out there. Depending on your needs, Moz Pro may be overkill and over priced.
Read the original on Software Advice ↗Pricing
FT
Fred T.
SEO Specialist, Enterprise · 2019-09-28
G2 ★★★★★One of the best options out there
What they like: The UX is unbeatable. Really clean and simple to use. The insights are always accurate and updated regularly to ensure they're always up to speed. More competitively priced than other platforms. What they dislike: SEM Rush is Moz's main competitor, in my opinion. I'd say SEM Rush provides more data and bang for your buck overall.
Read the original on G2 ↗Pricing
VU
Verified User in Marketing and Advertising
Small-Business · 2024-08-27
G2 ★★★★★Good SEO tools
What they like: Reporting is easy to configure and distribute to clients. What they dislike: The monthly fee is a bit high because it does not include all the features we need.
Read the original on G2 ↗Reporting
VU
Verified User in Non-Profit Organization Management
Mid-Market · 2024-08-20
G2 ★★★★★Amazing
What they like: Very easy to use. The help center/ tutorials are incredibly helpful and informative. What they dislike: Creating custom reports is a little difficult, but you eventually get the hang of it.
Read the original on G2 ↗ReportingEase of use
AB
Alexander B.
Managing Director, Mid-Market · 2018-04-26
G2 ★★★★★Moz Pro is a sold tool for Digital Marketers
What they like: Very simple and easy to use interface. Majority of the graphs are easy to use and are actionable. What they dislike: Limits everywhere. Unlike a competitors tool, Moz imposes artificial limits to encourage package upgrades.
Read the original on G2 ↗Ease of use
VU
Verified User in E-Learning
Mid-Market · 2018-05-01
G2 ★★★★★The standard for what an SEO software should be
What they like: Moz delivers the all features you'd expect from a top-notch SEO software. They also have years of research to stand behind with their recommendations. What they dislike: I wish they were better at giving you an idea of how a page ranks if you don't have a specific keyword in mind.
Read the original on G2 ↗VU
Verified User in Apparel & Fashion
Small-Business · 2014-03-25
G2 Rated 3.5/5Mozart Review
What they like: Moz academy. I can send someone there to watch all the videos and they leave with a solid understanding of how SEO fits into the marketing ecosystem. What they dislike: Letter grading can be tough to take action on. When one page would receive an f, we would find a bunch more f's the next week. Feels bottomless sometimes.
Read the original on G2 ↗Learning
VR
Verified Reviewer
Chief Financial Officer, 201-500 employees · 2018-10-01
Capterra ★★★★★Good but not great website analysis tool
Overall good experience. It's a bit pricey especially if you have a small site but it's not outrageous. Pros: Provided a lot of good insight into how our site was doing. Cons: The interfaces can be a bit confusing and hard to get back to a page you were on. The insights are definitely worth the price.
Read the original on Capterra ↗Pricing
BO
Bruce Orem
201-500 employees · 2018-10-01
Software Advice ★★★★★Good but not great website analysis tool
Overall good experience. It's a bit pricey especially if you have a small site but it's not outrageous. Pros: Provided a lot of good insight into how our site was doing. Cons: The interfaces can be a bit confusing and hard to get back to a page you were on. The insights are definitely worth the price.
Read the original on Software Advice ↗Pricing
NH
Nora Hartman
51-200 employees · 2019-01-22
Software Advice ★★★★★Great, Affordable Software for SEO
Pros: Moz is extremely user-friendly and provides more accurate data (in my experience) than other SEO platforms. Cons: I wish Moz was more robust in its side audits when it comes to technical components. I would say that Moz Pro can't be used as a stand-alone SEO software without something more robust like ahrefs for technical SEO.
Read the original on Software Advice ↗Site auditEase of usePricing
VU
Verified User in Information Technology and Services
Small-Business · 2024-08-20
G2 ★★★★★A very useful tool, I didn't think I'd need
What they like: As someone who's just starting in SEO strategies, this is the most intuitive and easy to use and understand app I've encountered What they dislike: the UX isn't as inspiring, sometimes things get lost but it's not the worst.
Read the original on G2 ↗Ease of use
VU
Verified User in Health, Wellness and Fitness
Mid-Market · 2021-08-19
G2 ★★★★★Moz Offers Useful Insights
What they like: Moz breaks out keyword ranking, site audits, and other insights in an easy to use platform What they dislike: Moz does offer valuable insights, however, some competitors have tools that could be considered superior (such as competitor insights)
Read the original on G2 ↗Site auditEase of use
VR
Verified Reviewer
Content Strategist, 1-10 employees · 2019-04-24
Capterra ★★★★★Not as user friendly as other tools out there
Pros: It offers a lot of similar info as other keyword research tools Cons: Doesn't give as much in-depth data as I'd like that I can get with other tools for the same monthly price
Read the original on Capterra ↗Keyword researchEase of usePricing
JW
Justine Wan
1-10 employees · 2019-04-24
Software Advice ★★★★★Not as user friendly as other tools out there
Pros: It offers a lot of similar info as other keyword research tools Cons: Doesn't give as much in-depth data as I'd like that I can get with other tools for the same monthly price
Read the original on Software Advice ↗Keyword researchEase of usePricing
ES
Emil S.
Property Manager, 1-10 employees · 2018-10-17
Capterra ★★★★★Great SEO software
Pros: I've enjoyed using Moz, it's a good way to stay up to date on your ranking. It's already helped fix a lot of the issues we were dealing with. Happy to have been using it. Cons: There isn't very much I dislike about Moz, I would like to be able to customize the reporting a little more.
Read the original on Capterra ↗Reporting
ES
Emil Schoenfeld
1-10 employees · 2018-10-17
Software Advice ★★★★★Great SEO software
Pros: I've enjoyed using Moz, it's a good way to stay up to date on your ranking. It's already helped fix a lot of the issues we were dealing with. Happy to have been using it. Cons: There isn't very much I dislike about Moz, I would like to be able to customize the reporting a little more.
Read the original on Software Advice ↗Reporting
VU
Verified User in Non-Profit Organization Management
Small-Business · 2024-08-20
G2 ★★★★★Great product, somewhat confusing interface
What they like: I like the AI additions to Moz Pro, as well as a stronger keyword research too. What they dislike: I don't like that priority was taken away, as I found it useful for balancing monthly search volume, domain priority, etc.
Read the original on G2 ↗Keyword research
VU
Verified User in Marketing and Advertising
Small-Business · 2023-05-17
G2 ★★★★★I use MOZ Pro just about everyday. My experience is good.
What they like: It's easy to navigate and understand. I like the information 'i' and the blogs. My favorite is keyword research on SERP. What they dislike: Would like to do keyword research in geographic areas smaller than US without having to add the city name behind the keyword.
Read the original on G2 ↗Keyword researchLearningEase of use
VU
Verified User in Computer Software
Mid-Market · 2018-01-17
G2 ★★★★★Great insights
What they like: The weekly update email gives me which pages are broken or missing important pieces of info. What they dislike: As far as I know, we can make it crawl only once a week. Also, the sub-domain pages with Zendesk has been crowed and returned a lot of errors. I'd love to exclude those pages.
Read the original on G2 ↗Site audit
CT
Christine T.
CEO, Small-Business · 2023-12-05
G2 ★★★★★Easy to set up and use
What they like: Simple to understand and clean interface What they dislike: Not being able to share logins with my clients so they can view their data in real time (vs. getting a report).
Read the original on G2 ↗Reporting
GG
Gustavo G.
Executive Managing Director, Small-Business · 2021-10-23
G2 Rated 3.5/5Not as good as expected
What they like: I really don’t have anything that I like about MOZ, but it is the only tool that I can use, that tracks the country of Panama, which is a country where I have customers. What they dislike: Pricing, interface, metrics. It is not a tool that I personally enjoy.
Read the original on G2 ↗Pricing
FH
Fred H.
Marketing Specialist · 2018-04-25
G2 (Moz Local) ★★★★★It does a job
What they like: Moz Local has good things to offer, is fairly reliable, and works well on the free model. I like the DA bar in the bookmarks section of Chrome - a must have for any website analysis. What they dislike: Paywall is frustrating - you have to pay a bit to get a lot.
Read the original on G2 (Moz Local) ↗Domain AuthorityLocal listings
BM
Brad M.
Director of Growth, Mid-Market · 2023-12-12
G2 ★★★★★Client for more than a decade
What they like: We're an agency that's been with Moz since the early days. The brand's customer services has been great. And I appreciate the knowledge angle of the company. I essentially learned SEO from Moz resources and the community. What they dislike: I have doubts whether their data is as advanced as other competitors, but for our purposes, it seems to work well, and we can track advances.
Read the original on G2 ↗Support
VR
Verified Reviewer
Internet Marketing Specialist, 51-200 employees · 2018-11-28
Capterra ★★★★★Great Tool For SEO Agencies
Pros: Love the layout, design and ease of use with this software. The scheduled reporting is saves a ton of time. Cons: I really can't think of anything I don't like about the software.
Read the original on Capterra ↗ReportingEase of use
RC
Russell C.
Email Marketing Manager, 1-10 employees · 2018-08-26
Capterra ★★★★★Great SEO Tool
Pros: This is one of the best SEO tools out there. Great for tracking links, rankings, and improvements from month to month. Cons: There are other SEO software that do the same but might be cheaper.
Read the original on Capterra ↗Rank tracking
SG
Sam Granier
51-200 employees · 2018-11-28
Software Advice ★★★★★Great Tool For SEO Agencies
Pros: Love the layout, design and ease of use with this software. The scheduled reporting is saves a ton of time. Cons: I really can't think of anything I don't like about the software.
Read the original on Software Advice ↗ReportingEase of use
RC
Russell Cragun
1-10 employees · 2018-08-26
Software Advice ★★★★★Great SEO Tool
Pros: This is one of the best SEO tools out there. Great for tracking links, rankings, and improvements from month to month. Cons: There are other SEO software that do the same but might be cheaper.
Read the original on Software Advice ↗Rank tracking
VU
Verified User in Marketing and Advertising
Small-Business · 2020-01-08
G2 ★★★★★Slick SEO Tool
What they like: Easy to use interface and a lot of good insight for search. You can see what you're competitors are doing and how you appear in the same searches as they do. What they dislike: Report building could be easier. Their PDF reports look nice but take a bit to build.
Read the original on G2 ↗ReportingEase of use
MP
Micheal P.
General Manager, Small-Business · 2025-08-12
G2 ★★★★★Moz Pro Has Been Good!
What they like: I like the capabilities of Moz Pro. Would be nice to be able to answer these questions without using as many characters. What they dislike: Would be nice if it was a little more intuitive.
Read the original on G2 ↗Ease of use
RC
Robert C.
Marketing Manager, Small-Business · 2024-05-15
G2 ★★★★★Great SEO Tool for Marketing Agencies
What they like: Keyword suggestions, deep data, educational resources What they dislike: Cluttered user experience, lack of some features
Read the original on G2 ↗Keyword research
VU
Verified User in Luxury Goods & Jewelry
Mid-Market · 2018-01-23
G2 ★★★★★Moz is a great addition to your SEO toolkit
What they like: Moz provides great details about what's working and not as far as our ecommerce sites. What they dislike: There are some limiters as far as how many keywords you can track; it would be nice if it was more generous on that.
Read the original on G2 ↗AS
Antoine S.
Manager · 2022-03-16
Capterra (Moz Local) ★★★★★Real good, but pricey to get the full potential
Pros: It helped us analyze the most important keywords for our industry. You can really get the long-tail keywords and take advantage of them. Cons: The software can get expensive when you have many locations like our company, which sell products in North America.
Read the original on Capterra (Moz Local) ↗Pricing
VU
Verified User in Media Production
2018-12-13
G2 (Moz Local) ★★★★★Local listing time saver
What they like: I love that I can correct all my business listings and track them in one place. Major time saver for me. What they dislike: Getting listings submitted to some services take a long time months even. But it's still better than having to do it myself.
Read the original on G2 (Moz Local) ↗Local listings
GW
Gregory W.
Web Designer & Developer / Graphic Designer, Small-Business · 2024-08-20
G2 ★★★★★Great SEO Help!
What they like: The keyword suggestions, and pointers on how to optimize a page better for a certain keyword, as it detects what your pages need. What they dislike: A little disjointed and hard to find your way around. Wish it was more everything "integrated" together better with clear steps to take to improve SEO.
Read the original on G2 ↗Keyword research
ZA
Zeeshan A.
Search Engine Optimization Specialist, Small-Business · 2023-08-18
G2 ★★★★★Awsome Experiance
What they like: What I appreciate the most about Moz Pro is its comprehensive suite of SEO tools, including powerful keyword research. What they dislike: One aspect I find challenging with Moz Pro is the learning curve associated with fully understanding and maximizing the use of all its advanced features.
Read the original on G2 ↗Keyword research
GA
George A.
Content Marketing Manager, Small-Business · 2018-01-25
G2 Rated 3.5/5Great tool for *some* metrics related to SEO health
What they like: Domain authority and keyword optimization of specific pages. What they dislike: Keyword discovery and semantic grouping are not as sophisticated as Ahrefs.
Read the original on G2 ↗Domain Authority
VU
Verified User in Marketing and Advertising
Mid-Market · 2017-12-14
G2 ★★★★★So much information, it's almost overwhelming
What they like: I liked that I could get email notifications about important crawl errors or items that needed to be addressed. What they dislike: There was often so much information sent to me, I found it difficult to decipher what I needed to focus on.
Read the original on G2 ↗Site audit
AS
abdelli S.
Student Ambassador, 51-200 employees · 2018-11-27
Capterra ★★★★★like the free seo tool
Pros: I like the free seo tool which let me track my seo and compare my website with my competitors Cons: sometimes the backlinks numbers are not correct, because I am working with others seo tools and they are giving me numbers different than the moz numbers
Read the original on Capterra ↗Backlinks
AS
abdelli sadok
51-200 employees · 2018-11-27
Software Advice ★★★★★like the free seo tool
Pros: I like the free seo tool which let me track my seo and compare my website with my competitors Cons: sometimes the backlinks numbers are not correct, because I am working with others seo tools and they are giving me numbers different than the moz numbers
Read the original on Software Advice ↗Backlinks
VU
Verified User in Broadcast Media
Mid-Market · 2024-08-20
G2 Rated 3.5/5Helpful
What they like: Rankings vs competition and keyword search What they dislike: Cost is too high. $200/month doesn't work
Read the original on G2 ↗Rank trackingPricing
IU
Iker U.
Marketing Director, Small-Business · 2022-06-16
G2 Rated 3.5/5Useful tool for SEO
What they like: Moz Pro has a neat and intuitive interface that allows the user to get a quick understanding of the SEO status of the site What they dislike: The set of features for link analysis and link building is less powerful than other SEO tools
Read the original on G2 ↗BacklinksEase of use
VU
Verified User in Cosmetics
2020-06-23
G2 (Moz Local) ★★★★★Moz as always does a good job at anything SEO
What they like: The customer service is very good, they respond quickly and with good solutions. The dashboards are easy to use and present useful data in a smart way. What they dislike: Data update from external networks can take time. Some update immediately while others might take weeks, its a bit confusing to look at data this way.
Read the original on G2 (Moz Local) ↗Ease of useSupport
DW
Debbie W.
Project Mgr, 1-10 employees · 2018-12-04
Capterra ★★★★★Good SEO Tool
Pros: Moz Pro is a good SEO tool to see how your website compares online. Great for seeing how your site ranks online and helps with keyword strategies. Cons: Moz Pro is pretty competitive with pricing but feel their platform should be a little lower than it is.
Read the original on Capterra ↗Pricing
DW
Debbie Walker
1-10 employees · 2018-12-04
Software Advice ★★★★★Good SEO Tool
Pros: Moz Pro is a good SEO tool to see how your website compares online. Great for seeing how your site ranks online and helps with keyword strategies. Cons: Moz Pro is pretty competitive with pricing but feel their platform should be a little lower than it is.
Read the original on Software Advice ↗Pricing
MC
Matt C.
Director, Creative and Digital Marketing · 2018-04-24
G2 (Moz Local) Rated 3.5/5Utilized Moz to update search results during an office move to a new address.
What they like: Convenient dashboard that pulled in data from a variety of sources. What they dislike: Was still forced to create new accounts with each platform. Would have been convenient to have a single login.
Read the original on G2 (Moz Local) ↗JS
Jean S.
Ceo, 11-50 employees · 2022-08-24
Capterra ★★★★★Notice moz
Pros: I have been using moz for years as a complement to semrush for SEO and marketing. Moz has a very user friendly interface and the backlinks are very competitive Cons: The disadvantage with MOZ is that it is not suitable for beginners despite the instructions it offers
Read the original on Capterra ↗BacklinksEase of use
TS
Tyson S.
Marketing Manager, 1,001-5,000 employees · 2018-07-05
Capterra ★★★★★Good for newbs
Pros: You get a pretty good idea of what your site needs. My favorite part of this was the on-page optimization checker and scorer--great for tracking optimization work done by my team. Cons: The tool doesn't provide in-depth analysis of the issures on your site(s) nor how to fix them. This is better for a general overview of a site's health.
Read the original on Capterra ↗JS
Jean Sanou
11-50 employees · 2022-08-24
Software Advice ★★★★★Notice moz
Pros: I have been using moz for years as a complement to semrush for SEO and marketing. Moz has a very user friendly interface and the backlinks are very competitive Cons: The disadvantage with MOZ is that it is not suitable for beginners despite the instructions it offers
Read the original on Software Advice ↗BacklinksEase of use
TS
Tyson Stevens
1,001-5,000 employees · 2018-07-05
Software Advice ★★★★★Good for newbs
Pros: You get a pretty good idea of what your site needs. My favorite part of this was the on-page optimization checker and scorer--great for tracking optimization work done by my team. Cons: The tool doesn't provide in-depth analysis of the issures on your site(s) nor how to fix them. This is better for a general overview of a site's health.
Read the original on Software Advice ↗AM
As M.
Admin, Small-Business · 2024-08-20
G2 ★★★★★Good Platform Worth Testing
What they like: Simple and easy to use, fairly informative about the competition. What they dislike: Due to low volumes, sometimes data is not available, a similar result would be a welcome addition.
Read the original on G2 ↗Ease of use
PG
Paul G.
Mid-Market · 2023-12-05
G2 ★★★★★brilliant tool to track SEO performance and intel over time
What they like: Ability to produce historical comparisons across verticals What they dislike: US market centric. delays in keyword data accuracy
Read the original on G2 ↗JG
Judhjit G.
Head - Marketing and Design, Small-Business · 2019-11-22
G2 ★★★★★One of the best SEO analysis tools ever
What they like: The ease with which it integrates into the toolbar and gives you the information about Metadata, keywords, analysis, etc is just amazing and super-helpful. What they dislike: I don’t think there are any downsides to it.
Read the original on G2 ↗MozBar
VU
Verified User in Higher Education
Mid-Market · 2024-08-20
G2 ★★★★★All in one source for SEO
What they like: The upsides of Moz Pro are combining all of the functionality of SEO into one platform. To not rely on Google's Keyword Planner tool is a big plus. What they dislike: Some of the campaign numbers a little less than what I would hope for.
Read the original on G2 ↗SP
Sean P.
President, Small-Business · 2021-04-21
G2 ★★★★★Moz Experience
What they like: Keyword rankings, site crawl issues, competitive comparisons What they dislike: Pricing model, no proactive alerts (that I know of), haven't noticed much change in years
Read the original on G2 ↗Rank trackingSite auditPricing
AW
Alex W.
Owner · 2018-05-15
Capterra ★★★★★This used to be my goto SEO tool but others now offer better features
Pros: It is a great starter SEO tool as it really handholds you through the basic SEO processes. For several years it was the king of organic SEO tools Cons: For the price, Ahrefs and even semrush offer more and better metrics, and seem to have tools that dig deeper than moz
Read the original on Capterra ↗Pricing
★★★★★This used to be my goto SEO tool but others now offer better features
Pros: It is a great starter SEO tool as it really handholds you through the basic SEO processes. For several years it was the king of organic SEO tools Cons: For the price, Ahrefs and even semrush offer more and better metrics, and seem to have tools that dig deeper than moz
Read the original on Software Advice ↗Pricing
PS
Priyanka s.
Digital Marketing Lead, Mid-Market · 2023-09-24
G2 ★★★★★Great Tool for Website Analysis
What they like: I used Moz tool to analyse website backlinks, domain authority, competitors and many more. We can easily analyze all factors related to SEO in any website. What they dislike: I don't think anything related to dislike about the tool.
Read the original on G2 ↗BacklinksDomain Authority
CF
Carlos F.
Full Stack developer, Online Marketing, Small-Business · 2016-04-29
G2 ★★★★★Great for audit a site
What they like: I like the quantity and the quality of the metrics I can choose. It is a great tool to audit websites. if you are a SEO guy you can improve your time evaluating websites. What they dislike: It is a great tool for good budgets. If your budget is low, the price can be too expensive. For small projects you can use the freemium package but that package has not all the features you need.
Read the original on G2 ↗Site auditPricing
MP
MIttal P.
Digital Marketing, Mid-Market · 2023-08-22
G2 ★★★★★Best website audits tool
What they like: I used Moz Pro to find relevant keyword and dr checker. it helped me to check the keyword traffic and volume which i can add in my blog. Moz Pro always help to make seo friendly blog. What they dislike: Moz Pro should improve design and layout so that can make help user to find looks attractive.
Read the original on G2 ↗Site auditLearning
VU
Verified User in Internet
Enterprise · 2017-07-28
G2 ★★★★★Great Platform, Has Enterprise limitations
What they like: The ease of use, and simple reporting structure make it perfect for my employees to use. What they dislike: Scalability is an issue, since most things are manual in nature, and cannot be automated or scaled out.
Read the original on G2 ↗ReportingEase of use
VU
Verified User in Computer Software
2017-12-26
G2 (Moz Local) Rated 3.5/5Moz Local
What they like: Moz Local allows for easy changes to be made for your business. It provides consistent listings for your business. What they dislike: I wish it was more comprehensive. It seems to be fairly small compared to other services.
Read the original on G2 (Moz Local) ↗Local listings
VU
Verified User in Marketing and Advertising
Small-Business · 2024-08-26
G2 ★★★★★Moz has helped me grow my business.
What they like: I've been using Moz Pro for our business for a few years now. The platform is so easy to use and provides me some really great insights. What they dislike: An update of the platform would be nice.
Read the original on G2 ↗Ease of use
BA
Benj A.
President/CEO, Small-Business · 2014-03-26
G2 ★★★★★Good, insightful, informative and easy to use.
What they like: Opensiteexplorer and FollowerWonk. The ability to use the API to work with other tools. What they dislike: From a cost perspective, there are a lot of things that Google Analytics can do.
Read the original on G2 ↗Ease of usePricing
IS
Iván S.
Consultor SEO, 11-50 employees · 2022-11-13
Capterra ★★★★★La herramienta SEO más popular
Pros: Sus características son muy similares a otras herramientas de SEO avanzadas pero sin duda la mejor herramienta es la de optimización de la página.El índice de visibilidad es una de las métricas más importantes de MOZ y lo que la diferencia de otras herramientas algo que nos puede dar muchos datos de nuestro sitio. Cons: La interfaz no es que sea muy amigable para usuarios inexpertos y para acostumbrarse puede llevar algo de tiempo pero no es algo que no nos permita trabajar.
Read the original on Capterra ↗Pricing
IS
Iván Simón
11-50 employees · 2022-11-13
Software Advice ★★★★★La herramienta SEO más popular
Pros: Sus características son muy similares a otras herramientas de SEO avanzadas pero sin duda la mejor herramienta es la de optimización de la página.El índice de visibilidad es una de las métricas más importantes de MOZ y lo que la diferencia de otras herramientas algo que nos puede dar muchos datos de nuestro sitio. Cons: La interfaz no es que sea muy amigable para usuarios inexpertos y para acostumbrarse puede llevar algo de tiempo pero no es algo que no nos permita trabajar.
Read the original on Software Advice ↗Pricing
AS
Adam S.
Small-Business · 2024-05-15
G2 ★★★★★Great user friendly SEO tool
What they like: Very user friendly, it's been my go to for a decade What they dislike: It's a bit expensive. I'd like to see it a bit more affordable with more pricing plan options for the features I use / don't use
Read the original on G2 ↗Ease of usePricing
DH
David H.
SEO Analyst, Mid-Market · 2023-05-23
G2 Rated 3.5/5Better Than Average SEO Tool
What they like: It makes finding and addressing technical SEO issues much easier than many other SEO tools. What they dislike: The user interface is not as friendly nor informative, nor customizable as other SEO tools.
Read the original on G2 ↗Site audit
VU
Verified User in Hospitality
Small-Business · 2018-04-19
G2 ★★★★★Simple and easy to use
What they like: the dashboard, the one place to go for a complete summary What they dislike: navigating through the different pages can be a challenge. some things like keywords are not that easy to find.
Read the original on G2 ↗Ease of use
VU
Verified User in Computer Hardware
Enterprise · 2023-05-05
G2 ★★★★★Sometimes tedious
What they like: Seeing my link mistakes and then being able to fix them when I find them in the reports. What they dislike: Sometimes tedious to look at report details. I need to click around visit multiple pages, then click back, then click into another detail view, etc. For example, critical crawler issues report.
Read the original on G2 ↗Site auditReporting
AC
Anil C.
Marketing Executive, 5,001-10,000 employees · 2022-05-25
Capterra ★★★★★Data based SEO Tool
In my company, my marketing team uses SEO to check site health, SEO conditions and Link Managements. Pros: I used Moz for SEO perspective to understand my website's current situation. To understand Analytical skills and SEO data. Cons: I dont have any bad feeling about Moz, it's integration and SEO data is true.
Read the original on Capterra ↗CY
Carlos Y.
Founder · 2022-10-21
Capterra (Moz Local) ★★★★★best Moz review
Pros: The software is very easy to use with user friendly and understandable interface. It allows better monitoring of data for its referencing Cons: I have not encountered any problems with this software, I highly recommend
Read the original on Capterra (Moz Local) ↗Ease of use
AC
Anil Ceri
5,001-10,000 employees · 2022-05-25
Software Advice ★★★★★Data based SEO Tool
In my company, my marketing team uses SEO to check site health, SEO conditions and Link Managements. Pros: I used Moz for SEO perspective to understand my website's current situation. To understand Analytical skills and SEO data. Cons: I dont have any bad feeling about Moz, it's integration and SEO data is true.
Read the original on Software Advice ↗GS
Greg S.
Acquisition Director, Small-Business · 2019-11-14
G2 ★★★★★Great SEO tools for all levels
What they like: Easy to use interface and simple tools that give you the data you need What they dislike: Not much, some data could be better presented in the interface
Read the original on G2 ↗Ease of use
CD
Clinton D.
SEO Manager, Mid-Market · 2014-03-24
G2 Rated 3.5/5Great Suite of Online Marketing Tools
What they like: The amount of tools that you get for the money, can't be beat. What they dislike: Backlinks can be very limited, numbers can be off a great deal/
Read the original on G2 ↗Backlinks
EP
Edward P.
Web Developer, 1,001-5,000 employees · 2020-10-18
Capterra ★★★★★Moz Pro for the pro SEO results
Overall I have come to trust Moz for best in class SEO data. Pros: The interface is well designed and the amount of data provided is amazing. Cons: It's a little pricey compared to it's competitors and the features & benefits provided at the various levels it somewhat limiting.
Read the original on Capterra ↗Pricing
EP
Edward Panas
1,001-5,000 employees · 2020-10-18
Software Advice ★★★★★Moz Pro for the pro SEO results
Overall I have come to trust Moz for best in class SEO data. Pros: The interface is well designed and the amount of data provided is amazing. Cons: It's a little pricey compared to it's competitors and the features & benefits provided at the various levels it somewhat limiting.
Read the original on Software Advice ↗Pricing
CT
Cristina T.
Coach e Formadora, Self-employed · 2022-10-23
Capterra ★★★★★Recusos de Seo
No geral é satisfatória. Pros: Gosto da facilidade de pesquisa para escolher keywords. Também gosto da an,alise do ranking ds sites. Cons: O preço na versão pro é bastante elevado.
Read the original on Capterra ↗Domain Authority
MN
Mélissa N.
Digital Marketing Executive, 11-50 employees · 2020-07-20
Capterra ★★★★★Nice tool but incomplete
Nice tool, interesting insights but imcomplete information. Pros: Moz gives your some very insightful information, you can get reports and really track what's happening with your website's SEO. Cons: However, I Always have to complete the information with some other software. I feel like some competitor's software are more complete.
Read the original on Capterra ↗Reporting
MN
Mélissa Nadal
11-50 employees · 2020-07-20
Software Advice ★★★★★Nice tool but incomplete
Nice tool, interesting insights but imcomplete information. Pros: Moz gives your some very insightful information, you can get reports and really track what's happening with your website's SEO. Cons: However, I Always have to complete the information with some other software. I feel like some competitor's software are more complete.
Read the original on Software Advice ↗Reporting
CT
Cristina Teixeira
Self-employed · 2022-10-23
Software Advice ★★★★★Recusos de Seo
No geral é satisfatória. Pros: Gosto da facilidade de pesquisa para escolher keywords. Também gosto da an,alise do ranking ds sites. Cons: O preço na versão pro é bastante elevado.
Read the original on Software Advice ↗Domain Authority
MH
Mohamed H.
Small-Business · 2023-12-05
G2 Rated 3.5/5Helpful in seo
What they like: Insights and updates all is fine working well with google What they dislike: No life chat i need life support Need to be updated more than once a week
Read the original on G2 ↗Support
NR
Nate R.
Growth Marketing Manager · 2020-04-03
G2 (Moz Local) ★★★★★Moz Local is good but could be better
What they like: The simplicity of the platform. Very easy to use. What they dislike: Needs bulk editing and simpler ways to keep listings up to date
Read the original on G2 (Moz Local) ↗Local listingsEase of use
NT
Nadin T.
Owner · 2022-12-22
Capterra (Moz Local) ★★★★★Moz local - a good alternative to try for citations
Pros: After trying other citation options, we tried Moz Local to add the business to different local directories. Cons: It's a subscription model. Not sure why there is an annual charge for a one-time directory submission? Alternative options have a one-off charge.
Read the original on Capterra (Moz Local) ↗Local listings
VU
Verified User in Computer Software
Mid-Market · 2018-04-11
G2 Rated 3.5/5Reporting is the best
What they like: Their automated reporting and analytics are really helpful for seeing where our site is at What they dislike: It's a bit expensive compared to the other individuals
Read the original on G2 ↗ReportingPricing
VR
Verified Reviewer
Business Development Manager · 2022-02-15
Capterra (Moz Local) ★★★★★The Only Part of Moz that is Better than SEMrush
Pros: Great data, helpful notifications, easy to assign tasks. Cons: Data was poor or non-existent for Canada (as of late 2021).
Read the original on Capterra (Moz Local) ↗AC
Andrew C.
Digital Marketing Coordinator, Mid-Market · 2018-09-19
G2 ★★★★★Moz Pro Is Great For Optimizing Pages
What they like: My favorite feature is page optimization because it gives you a score from 0 - 100 and it offers recommendations to improve the page. What they dislike: I wish it offered more clarity on the actual search phrases visitors use.
Read the original on G2 ↗VU
Verified User in Computer Software
Enterprise · 2018-01-25
G2 ★★★★★Great source of in-depth knowledge
What they like: Excellent source to drill into many of the metrics Google Analytics gives you only broad info about What they dislike: Not super intuitive to use, definitely need to take time to learn how to use it properly before diving in
Read the original on G2 ↗Ease of use
AC
Alex C.
Small-Business · 2024-05-16
G2 ★★★★★Positive and easy to use
What they like: Ease of use. Navigating the platform and access to stats is simple for any level. What they dislike: Not much, it does what it says on the tin!
Read the original on G2 ↗Ease of use
VU
Verified User in Marketing and Advertising
2018-04-24
G2 (Moz Local) ★★★★★Most popular seo tool
What they like: Rank tracking and DA authority checker tool. What they dislike: The tool lacks the ability to export data to excel and other formats.
Read the original on G2 (Moz Local) ↗Rank trackingDomain Authority
VU
Verified User in Marketing and Advertising
2020-04-02
G2 (Moz Local) ★★★★★Powerful and Effective
What they like: The ability to have so much data right in the same place, not only data but very accurate and helpful data. What they dislike: The site can eat up a lot of my memory, causing my browser to slow down quite quickly.
Read the original on G2 (Moz Local) ↗CL
Christine L.
Vice President, Small-Business · 2024-08-20
G2 ★★★★★Quality SEO Tool
What they like: Moz allows us to report regularly on meaningful metrics. What they dislike: Some of the metrics aren't as useful, such as internal and external follow and no follow links.
Read the original on G2 ↗Reporting
EH
Ethan H.
Marketing Manager, Small-Business · 2017-12-26
G2 ★★★★★The only real way to get great SEO
What they like: I love the keyword functions. There's no other app I've used that helps me find great keywords and drill down why they work so well. What they dislike: I dislike how it's hard to use for a new user. If I didn't have someone walk me through it, I wouldn't use this thing ever.
Read the original on G2 ↗VU
Verified User in Marketing and Advertising
Small-Business · 2018-02-16
G2 ★★★★★Useful, but there is room for more value/improvement
What they like: I liked the ability to white label stuff, and how easy it was to set up. What they dislike: The UX/UI was somewhat clunky and not friendly. They can do way better.
Read the original on G2 ↗AV
Abhishek V.
Company Owner, Small-Business · 2023-10-03
G2 ★★★★★Moz Pro Excellent tools for auditing backlink.
What they like: Moz Pro is best for SEO people, it will help you in a site audit, Competition, and some others. What they dislike: Well, the UI &Ux design of Moz are not good for beginners.
Read the original on G2 ↗BacklinksSite audit
PV
Paul V.
Founder, 1-10 employees · 2022-08-01
Capterra ★★★★★Moz Review
Pros: Moz was pretty easy to use and good value for money. Cons: I think SEMRush has more powerful features and comparative information.
Read the original on Capterra ↗Ease of usePricing
PV
Paul Van Zandt
1-10 employees · 2022-08-01
Software Advice ★★★★★Moz Review
Pros: Moz was pretty easy to use and good value for money. Cons: I think SEMRush has more powerful features and comparative information.
Read the original on Software Advice ↗Ease of usePricing
AD
Alex D.
Manager, Self-employed · 2019-04-09
Capterra ★★★★★Good SEO Platform
Pros: Good SEO Platform, allows you to see what keywords and backlinks are driving traffic to your website. Cons: Difficult to use. You usually have to have a good overview of SEO to get the most out of it.
Read the original on Capterra ↗Backlinks
JP
Jenna P.
11-50 employees · 2016-12-05
Capterra ★★★★★Awesome SEO Tool
The tools in Moz Pro allow us to keep track of duplicate content, broken links, and areas of opportunity in SEO.
Read the original on Capterra ↗AD
Alex Diamond
Self-employed · 2019-04-09
Software Advice ★★★★★Good SEO Platform
Pros: Good SEO Platform, allows you to see what keywords and backlinks are driving traffic to your website. Cons: Difficult to use. You usually have to have a good overview of SEO to get the most out of it.
Read the original on Software Advice ↗Backlinks
JP
Jenna Portera
11-50 employees · 2016-12-05
Software Advice ★★★★★Awesome SEO Tool
The tools in Moz Pro allow us to keep track of duplicate content, broken links, and areas of opportunity in SEO.
Read the original on Software Advice ↗VU
Verified User in Construction
Small-Business · 2020-09-28
G2 ★★★★★MozPro Keyword Tool
What they like: I like how even with the free options it gives you comprehensive and extensive data on key terms for your website. What they dislike: Some of the data you need another SEO tool to dissect.
Read the original on G2 ↗Keyword research
VU
Verified User in Non-Profit Organization Management
Small-Business · 2018-04-24
G2 ★★★★★Moz Pro, a great starter tool!
What they like: I really like the features Moz has, especially the ability to rank yourself against your competitors What they dislike: The interface is a little bit confusing, especially for beginners in SEO.
Read the original on G2 ↗VU
Verified User in Marketing and Advertising
2018-04-24
G2 (Moz Local) ★★★★★Great seo help
What they like: Takes care of those tedious task you might forget are important for seo for all your business locations and landing pages problem with some pages being seen as duplicates What they dislike: Initially was difficult to learn how to use but overall wasn’t to hard to understand after using for awhile.
Read the original on G2 (Moz Local) ↗SM
SENIOR MARKETING MANAGER
SENIOR MARKETING MANAGER, <50M USD revenue · 2024-04-04
Gartner Peer Insights ★★★★★Moz: A Worthwhile SEO Tool for Startups and Beginners
Moz is an excellent tool for SEO beginners. We use it regularly when creating new content for our site.
Read the original on Gartner Peer Insights ↗HD
Hamit D.
Digital Marketing Specialist, Small-Business · 2022-01-29
G2 ★★★★★Good for Mid Level SEO Experts
What they like: If you are skilled enough, you can easily scan your website and find errors. What they dislike: It can be difficult to use if you don't have enough SEO knowladge.
Read the original on G2 ↗GH
Gina H.
Head Of Marketing Communications, Small-Business · 2019-11-08
G2 Rated 3.5/5Good SEO tool
What they like: Good for link building, especially handy to have the toolbar MOZ click to see page rank. What they dislike: Does not get as much data as some other tools I have used.
Read the original on G2 ↗BacklinksMozBar
VU
Verified User in Information Technology and Services
Small-Business · 2018-04-30
G2 ★★★★★Great Software Good
What they like: I love the fact you can track competitors and measure keywords. What they dislike: I think it could offer a little more on the overall SEO front with a few more options.
Read the original on G2 ↗VU
Verified User in Insurance
2018-04-29
G2 (Moz Local) ★★★★★Good for startups
What they like: It’s easy to enter contact and phone information. If you need leads for startup around you’re area it’s easy What they dislike: It was a little over my budget. And you need to renew it every year which get expensive because they add new features every year
Read the original on G2 (Moz Local) ↗Pricing
AH
Ameer H.
Autocue Operator, Mid-Market · 2023-08-21
G2 ★★★★★Industry leading services
What they like: It's an all in one service. You can get all your tools on Moz Pro What they dislike: It's pretty confusing for a new person. There should be walkthroughs or guides.
Read the original on G2 ↗SS
Sharon S.
Digital Marketing, 51-200 employees · 2019-04-12
Capterra ★★★★★Moz Pro
Overall experience is good. It’s a useful software for SEO. Pros: It provides all the info for SEO. Especially it tells you the crawl issues. Cons: It doesn’t provide suggestions to the user.
Read the original on Capterra ↗Site audit
SS
Sharon S
51-200 employees · 2019-04-12
Software Advice ★★★★★Moz Pro
Overall experience is good. It’s a useful software for SEO. Pros: It provides all the info for SEO. Especially it tells you the crawl issues. Cons: It doesn’t provide suggestions to the user.
Read the original on Software Advice ↗Site audit
MC
Mara C.
CEO/Owner, 11-50 employees · 2018-03-07
Capterra ★★★★★This is a super comprehensive digital marketing tool! Discovered it in school.
Pros: If you love, love, love data to make decisions then this is a great tool. You have a variety of keyword search options.
Read the original on Capterra ↗MC
Mara Concordia
11-50 employees · 2018-03-07
Software Advice ★★★★★This is a super comprehensive digital marketing tool! Discovered it in school.
Pros: If you love, love, love data to make decisions then this is a great tool. You have a variety of keyword search options.
Read the original on Software Advice ↗VU
Verified User in Market Research
Mid-Market · 2023-12-18
G2 ★★★★★MozPro is great for SEO and learning
What they like: I love all the content available on MozPro and the certification. You get to always learn more and fix things quickly What they dislike: Maybe it would be better to have a dedicated CS team for any doubts or a quarterly call
Read the original on G2 ↗EJ
Emily Johnson
US · 2023-09-04
Trustpilot ★★★★★My only issue with the Mozbar is that I…
My only issue with the Mozbar is that I have to log in almost every single time that I try to use it, even though I always tick the "remember me" box. It's really annoying. Don't have that issue with the Ahrefs bar.
Read the original on Trustpilot ↗MozBar
VU
Verified User in Education Management
Mid-Market · 2014-03-27
G2 ★★★★★Great resource!
What they like: I like the pure amount of information that is available from Moz + the information it can provide. Really valuable feedback. What they dislike: Other tools I have used had staff more forward about making the most of the product - Moz could have benefited from that.
Read the original on G2 ↗AD
Anthony d.
Senior Account Manager, Small-Business · 2014-02-28
G2 Rated 3.5/5Pretty good SEO software suite
What they like: Easy to use and setup, fee structure is reasonable. What they dislike: Features aren't as robust as other vendors, support is a little unresponsive.
Read the original on G2 ↗Ease of useSupport
HV
Hidde V.
Marketer, Mid-Market · 2023-12-12
G2 ★★★★★Easy to use software
What they like: I like the easy way of using the software. It gives you tips/notifications when something is wrong. What they dislike: Is it not as extensive as other suppliers, but you don't get lost in all the features either.
Read the original on G2 ↗Ease of use
VU
Verified User in Internet
Small-Business · 2019-11-10
G2 ★★★★★Very powerful tool set
What they like: Loads of options, great support and documentation. very easy to use. What they dislike: Quite expensive for a freelance SEO specialist.
Read the original on G2 ↗Ease of useSupportPricing
KZ
Kristina Zaremba
US · 2015-11-12
Trustpilot ★★★★★Great SEO tools & articles
Not only are the paid tools very helpful, but the free content in the form of videos, articles, and webinars is very useful too.
Read the original on Trustpilot ↗JC
Jordan C.
Digital Marketing & Email Specialist, Mid-Market · 2018-04-18
G2 ★★★★★Moz is good, not great
What they like: I think it is overall a good product. I like the interface and tools that it provides. What they dislike: I think that combining other tools gives you an advantage over just using Moz
Read the original on G2 ↗VU
Verified User in Marketing and Advertising
Small-Business · 2016-10-26
G2 ★★★★★Excellent for keeping track of multiple web properties.
What they like: Can see a lot of important data on various web properties very easily. What they dislike: The drawback is your web properties are only checked once per week.
Read the original on G2 ↗★★★★★Moz Local
Pros: Moz seemed like the cheaper option for SEO management, and for this is ended up being fairly effective. Cons: I felt there was a little less transparency on Moz and the navigation was slightly more difficult.
Read the original on Capterra (Moz Local) ↗Local listings
VU
Verified User in Marketing and Advertising
2018-04-27
G2 (Moz Local) ★★★★★I really like it.
What they like: I like how MOZ helps me to boost my SEO strategy to put my content out there. I’ve been getting more reach organically, which makes me really happy. What they dislike: Sometimes it’s confusing to find the best way to adjusy your content’s SEO
Read the original on G2 (Moz Local) ↗VR
Verified Reviewer
Manager Customer Insight, 201-500 employees · 2019-09-30
Capterra ★★★★★Cost effective Inbound Marketing Tool
Pros: If you compare the tool with competitors, it has in my opinion the best cost-benefit ratio. Cons: Their new interface, took some time go get used to it.
Read the original on Capterra ↗Pricing
MM
Maria Mörbe
201-500 employees · 2019-09-30
Software Advice ★★★★★Cost effective Inbound Marketing Tool
Pros: If you compare the tool with competitors, it has in my opinion the best cost-benefit ratio. Cons: Their new interface, took some time go get used to it.
Read the original on Software Advice ↗Pricing
VU
Verified User in Computer Software
Enterprise · 2019-10-18
G2 ★★★★★Moz pro awesome
What they like: Moz pro is the best tool for SEO and the ability to integrate with chrome is awesome What they dislike: The cost of the product is very high and it can be lesser considering the fact that tool should be known to others.
Read the original on G2 ↗Pricing
★★★★★Good Service
This course is concise with deep knowledge of MOZ and SEO as well.
Read the original on Trustpilot ↗Learning
ML
Marmi Lico
PH · 2025-11-10
Trustpilot ★★★★★Intuitive interface
Moz has an intuitive, user-friendly interface.
Read the original on Trustpilot ↗Ease of use
AC
Andrea Crook
IN · 2021-06-10
Trustpilot ★★★★★Good Support
Good Support
Read the original on Trustpilot ↗Support
★★★★★Very useful SEO tool
Very useful SEO tool! Even though SEO takes into account other things like SEM Rush traffic, Alexa Rank, and others it´s still very useful tool! With the latest 2019 DA update now we can really tell which sites we can actually trust and work with!
Read the original on Trustpilot ↗Domain Authority
DH
David H. D.
North America Content Lead, 10,001+ employees · 2018-05-28
Capterra ★★★★★Search Engine Optimization (SEO) tool with basic features
Pros: I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features. Cons: The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.
Read the original on Capterra ↗BacklinksMozBarEase of use
DH
David H. Deans
10,001+ employees · 2018-05-28
Software Advice ★★★★★Search Engine Optimization (SEO) tool with basic features
Pros: I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features. Cons: The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.
Read the original on Software Advice ↗BacklinksMozBarEase of use
A
Arthur
MozBar user · 2026-07-14
Chrome Web Store ★★★★★Great extension. I have a paid version and it's awesome. I guess, the majority of negative reviews are from other businesses
Read the original on Chrome Web Store ↗MozBar
AK
Ankoor k.
Project Excutive, Small-Business · 2023-08-11
G2 ★★★★★Very excited to know and use this app
What they like: While creating account it has access to login through LinkedIn or Google account directly. What they dislike: Not yet we found anything which could be dislike.
Read the original on G2 ↗MP
Matt Pralija
AU · 2023-12-13
Trustpilot ★★★★★Great service and business ethics
I took out a trial subscription to explore the functions. They were fine but didn't include a particular thing I was looking for. A month went by, I thought I had cancelled but didn't and so a charge went through. I emailed them to explain, they immediately understood and refunded the charge. I'm no expert on their technology but their service and business ethics are great.
Read the original on Trustpilot ↗Billing
VR
Verified Reviewer
2018-07-11
Capterra ★★★★★Not a fully robust SEO monitoring system for the cost.
Pros: Moz is amazing for keywords and categories. It helps you check to see whether your visibility in search is showcased, so you can optimize the items that are low performing. The traffic and backlink analysis are great for research, and I love that you can check some of your competitors as well to see where you may be falling flat. Cons: Unfortunately the reporting isn't as good as it could be. A lot of the chart systems can't be used, and you can't export most as PDFs, which is what I tend to use most often. The PDFs you can export, though, have great drag and drop features to customize the reports how you want them. The updates haven't kept up with their competitors, so if you're looking for only one product to use, Moz likely won't fill all your needs. You can find more robust systems at half the cost of Moz, saving you money and time.
Read the original on Capterra ↗BacklinksReportingPricing
★★★★★Not a fully robust SEO monitoring system for the cost.
Pros: Moz is amazing for keywords and categories. It helps you check to see whether your visibility in search is showcased, so you can optimize the items that are low performing. The traffic and backlink analysis are great for research, and I love that you can check some of your competitors as well to see where you may be falling flat. Cons: Unfortunately the reporting isn't as good as it could be. A lot of the chart systems can't be used, and you can't export most as PDFs, which is what I tend to use most often. The PDFs you can export, though, have great drag and drop features to customize the reports how you want them. The updates haven't kept up with their competitors, so if you're looking for only one product to use, Moz likely won't fill all your needs. You can find more robust systems at half the cost of Moz, saving you money and time.
Read the original on Software Advice ↗BacklinksReportingPricing
JM
Jordan M.
Digital Marketing Manager, 201-500 employees · 2018-03-13
Capterra ★★★★★Big name, great content, dashboard difficult to use at times
Pros: The customer support is really good. These guys are always super helpful and thorough. Moz has practically invented the SEO space and always has great content (Whiteboard Fridays, Moz Top-10, Beginners Guide to SEO). Cons: I find the interface and dashboard difficult to use. I find myself spending a lot of time looking for simple info. Other times, I'm left wanting more. It seems like many features of Moz Pro were built separately and haven't really been fused together in a way that's efficient to track data.
Read the original on Capterra ↗LearningSupport
JM
Jordan Mason
201-500 employees · 2018-03-13
Software Advice ★★★★★Big name, great content, dashboard difficult to use at times
Pros: The customer support is really good. These guys are always super helpful and thorough. Moz has practically invented the SEO space and always has great content (Whiteboard Fridays, Moz Top-10, Beginners Guide to SEO). Cons: I find the interface and dashboard difficult to use. I find myself spending a lot of time looking for simple info. Other times, I'm left wanting more. It seems like many features of Moz Pro were built separately and haven't really been fused together in a way that's efficient to track data.
Read the original on Software Advice ↗LearningSupport
MM
Marketing Manager
Marketing Manager, 10B+ USD revenue · 2026-07-08
Gartner Peer Insights ★★★★★Valuable for link building, yet limited for regional keyword research
Moz is great tools especially when you do link building because they are the first to introduce Domain Authority and Page Authority, But other than that especially in Indonesia, Moz doesn't have the real capabilities to analyze the local market search Pros: Link Building, Domain Authority and Page Authority Cons: Unable to do keyword analysis for Indonesia Market
Read the original on Gartner Peer Insights ↗Keyword researchBacklinksDomain Authority
VU
Verified User in Design
Small-Business · 2019-11-20
G2 ★★★★★A useful tool
What they like: I find Moz Pro to be a useful tool. I frequently use the Site Audit tool to improve website health - checking lengths of meta titles/descriptions, checking for site URLs which are too long etc. The tool I find most useful is the Keyword Explorer. I use this for my clients as part of our monthly reporting to see how rankings having improved from month to month. What they dislike: I don't think there's anything I dislike but I would like more support in using the tool to understand all of its features. I don't wholly trust the Link Explorer to promote safe/ethical places to add links.
Read the original on G2 ↗Keyword researchRank trackingBacklinks
AM
Alex M.
Especialista en Febook Ads, Self-employed · 2022-12-17
Capterra ★★★★★Una buena herramienta para analizar el SEO de forma constante y fácil.
Pros: Su facilidad de manera visual para analizar el SEO de forma constante mientras navegas, hablo de autoridad de dominio y page rank por ejemplo. Cons: Quizás el precio para las funcionalidades que ofrecen otras herramientas en el mercado.
Read the original on Capterra ↗AM
Alex Mena
Self-employed · 2022-12-17
Software Advice ★★★★★Una buena herramienta para analizar el SEO de forma constante y fácil.
Pros: Su facilidad de manera visual para analizar el SEO de forma constante mientras navegas, hablo de autoridad de dominio y page rank por ejemplo. Cons: Quizás el precio para las funcionalidades que ofrecen otras herramientas en el mercado.
Read the original on Software Advice ↗TB
Toby B.
Director · 2018-03-01
Capterra ★★★★★Mixed, at best. Frustrating at worst.
When our requirements were very, very basic it did the job fine. Pros: Nice to use, reasonably easy to use and setup also. Provides some useful tips along the way and although the support staff invariably provide inept responses and don't really appear to know much about their own software, they do respond and at least appear to te trying to help. Cons: That it produces very inaccurate results, is ridiculously hard to decipher which time period it's results relate to and that producing custom reports on Chrome is about as frustrating as it gets because their developers can't seem to remove their Chrome related bugs.
Read the original on Capterra ↗ReportingEase of useSupport
★★★★★Mixed, at best. Frustrating at worst.
When our requirements were very, very basic it did the job fine. Pros: Nice to use, reasonably easy to use and setup also. Provides some useful tips along the way and although the support staff invariably provide inept responses and don't really appear to know much about their own software, they do respond and at least appear to te trying to help. Cons: That it produces very inaccurate results, is ridiculously hard to decipher which time period it's results relate to and that producing custom reports on Chrome is about as frustrating as it gets because their developers can't seem to remove their Chrome related bugs.
Read the original on Software Advice ↗ReportingEase of useSupport
VR
Verified Reviewer
Owner, 1-10 employees · 2023-11-26
Capterra ★★★★★SEO Ranking Getting Better!
Pros: The platform is robust and even after using it for a while, I'm still finding new features to explore. It definitely gives me the info I need to help improve my SEO ranking. Cons: Finding things in the navigation set up can be a little challenging.
Read the original on Capterra ↗SS
Stephanie S. Scott
1-10 employees · 2023-11-26
Software Advice ★★★★★SEO Ranking Getting Better!
Pros: The platform is robust and even after using it for a while, I'm still finding new features to explore. It definitely gives me the info I need to help improve my SEO ranking. Cons: Finding things in the navigation set up can be a little challenging.
Read the original on Software Advice ↗WI
Want it all tv
US · 2021-12-08
Trustpilot ★★★★★Great features the Demo and free trail…
Great features the Demo and free trail define work keeping is very informative answer all my questions so get started all the wonders right way
Read the original on Trustpilot ↗FW
Felicia W.
Associate Vice President, Creative Services, Small-Business · 2024-08-22
G2 ★★★★★Great service and insights!
What they like: The ability to check and stay on top of critical site errors and also check analytics. What they dislike: The menus can be confusing when first using the product.
Read the original on G2 ↗AK
Atharva K.
Owner, Small-Business · 2022-01-26
G2 ★★★★★A Good tool for Off-page SEO
What they like: Moz's DA PA checker and site auditing are popular because they work very well and help agencies to save their efforts and time. Their link crawler is great it almost finds all links that are on the web and gives us a good metric of authority. It is also helpful while differentiating spammy sites by their spam score metric. What they dislike: Moz is a good tool but not as much as their pricing is. they charge more than usual. Nowadays marketers have a variety of options other than Moz with less pricing and more features.
Read the original on G2 ↗Domain AuthoritySite auditPricing
KR
Kaveh R.
Junior data analysis (freelance), Mid-Market · 2016-04-09
G2 ★★★★★Good guideline but not best tool
What they like: Moz lets you set up keyword groups, and tracks your google rank for those keywords at the individual and summary level. The tool offers a well designed and useful dashboard that gives you the basic information at a glance about how your campaigns are doing. You can then click to drill in to get the details. Moz also allows you to define your competitors so that you can benchmark yourself against them. What they dislike: its expensive, its not use full in non-english sites, moz only said general notes and have a limit keyword.
Read the original on G2 ↗Pricing
S
SEO
SEO, <50M USD revenue · 2022-04-21
Gartner Peer Insights ★★★★★Not better than Ahrefs
i am using Moz pro from last couple of days. UI is not as good as ahrefs and SEMrush. Links are not getting updated in their data base. i mean they are not upto date. there is lots of diffrence in data of MOZ, if you compaired with google search console and Ahrefs. i analysed 10 projects with them for links and i found that they are not ablr to crawl backlinks which i created couple of months back, even that backlinks are apearing in search console data. they need to work on their dotbot. they are not able to detect my websites internal links as well. when i checked internal links of my projects it says 0 internal links to 8 projects out of 100.
Read the original on Gartner Peer Insights ↗BacklinksSite audit
RM
rohit marchande
IN · 2021-06-11
Trustpilot ★★★★★SEO Game Plan
I watched the whole SEO Game Plan series and it has helped me a lot. I had soo many doubts and needed some guidance to start a project. After watching the series I am able to move ahead.
Read the original on Trustpilot ↗DN
Daniel N.
Founder, Self-employed · 2019-12-24
Capterra ★★★★★Mediocre high-priced SEO Software
I still refer to MozPro for Domain Rank scores where clients want to know, but other than that it's totally unnecessary if you have other superior SEO software installed. Pros: This software is the only software that gives me the widely referred to 'domain rank' - an invention of Moz but widely regarded as a benchmark score. Cons: A bit US-centred, not good for UK; not half as good as SEO PowerSuite, a bit old school - more links than anything else, and not massively user friendly, and very high priced for what you get.
Read the original on Capterra ↗Ease of usePricing
DN
Daniel Noakes
Self-employed · 2019-12-24
Software Advice ★★★★★Mediocre high-priced SEO Software
I still refer to MozPro for Domain Rank scores where clients want to know, but other than that it's totally unnecessary if you have other superior SEO software installed. Pros: This software is the only software that gives me the widely referred to 'domain rank' - an invention of Moz but widely regarded as a benchmark score. Cons: A bit US-centred, not good for UK; not half as good as SEO PowerSuite, a bit old school - more links than anything else, and not massively user friendly, and very high priced for what you get.
Read the original on Software Advice ↗Ease of usePricing
RW
Robert Weikel
US · 2024-11-23
Trustpilot ★★★★★They always go the extra mile
They always go the extra mile, they're always the best, even better than Apple, the king of branding!
Read the original on Trustpilot ↗AJ
Axel Jack Metayer
DE · 2021-10-30
Trustpilot ★★★★★Great SEO Teaching
Great tutorials and academy to get in-depth knowledge of the tools.
Read the original on Trustpilot ↗Learning
GW
Gregory W.
CEO · 2018-04-10
Capterra ★★★★★SCO on steroids
Pros: SCO on steroids I'm blown away every time I take a look at the stats and the depth of the information really more than I could absorbPick an area to focus on hauling your skills don't try to take it all on this thing is loaded
Read the original on Capterra ↗★★★★★SCO on steroids
Pros: SCO on steroids I'm blown away every time I take a look at the stats and the depth of the information really more than I could absorbPick an area to focus on hauling your skills don't try to take it all on this thing is loaded
Read the original on Software Advice ↗★★★★★I truly appreciate the flexibility they…
I truly appreciate the flexibility they demonstrated in accommodating my specific needs.
Read the original on Trustpilot ↗VU
Verified User in Marketing and Advertising
2018-04-26
G2 (Moz Local) ★★★★★Reputation
What they like: Their monthly newsletters have great content and the brand is trusted and respected What they dislike: There isn't much I don't like, thanks for asking
Read the original on G2 (Moz Local) ↗JC
Jonathan C.
Owner, 1-10 employees · 2014-07-04
Capterra ★★★★★Not what they once were!
I recently signed back up with Moz, and wasn't very impressed. They used to be the most powerful SEO tool. Not only are they not as easy to use as their competitors now, but the tools just aren't as good. After fixing issues, there isn't a way to get MOZ to re-analyze your entire site. You have to wait a few days. That's just how it seems to me now. I just can't get much done very fast. Pros: They still do have a lot of the most powerful tools for analyzing links, etc. Cons: Clunky compared to Woorank and Raven.
Read the original on Capterra ↗Ease of use
JC
Jonathan Colson
1-10 employees · 2014-07-04
Software Advice ★★★★★Not what they once were!
I recently signed back up with Moz, and wasn't very impressed. They used to be the most powerful SEO tool. Not only are they not as easy to use as their competitors now, but the tools just aren't as good. After fixing issues, there isn't a way to get MOZ to re-analyze your entire site. You have to wait a few days. That's just how it seems to me now. I just can't get much done very fast. Pros: They still do have a lot of the most powerful tools for analyzing links, etc. Cons: Clunky compared to Woorank and Raven.
Read the original on Software Advice ↗Ease of use
HB
Heinrich Busumuru
GB · 2024-06-11
Trustpilot ★★★★★Great feedback time
I received a prompt response, and the issue was handled efficiently.
Read the original on Trustpilot ↗★★★★★Tool is great and very strong
The tool is great and very strong
Read the original on Trustpilot ↗★★★★★Your speed and efficiency were impressive
Your speed and efficiency in resolving the issue were impressive, and it’s clear that your expertise played a critical role in the outcome. What’s more, I think that your streamlined SOP really paid off.
Read the original on Trustpilot ↗VU
Verified User in Information Technology and Services
Mid-Market · 2024-08-26
G2 ★★★★★Good insights, but UX could be better
What they like: The history and industry expertise is definitely still a benefit for me-- there is a lot of features and it's easy to find where to locate keyword data quickly. I also like all of the explainers/videos/blog info that is tied to the features. What they dislike: Doesn't have a lot of the features of its competitors, or it does, and the UX is so clunky I didn't realize that they have it. Overall it feels a little outdated and sometimes it's hard to find things, like the download/export option and certain features.
Read the original on G2 ↗Learning
DB
Demi B.
Marketing Communication Manager · 2018-04-29
G2 (Moz Local) ★★★★★Moz Review
What they like: It shows what you can be doing better in order to optimize your listings. It shows what I am missing on my social accounts and what I need to do. What they dislike: It has limited functions on how to too improve SEO. It tells me what I am missing and my current situation but not exactly how to solve it. Where do I go from here, as a non SEO guru I need more help.
Read the original on G2 (Moz Local) ↗Local listings
NF
Nina Fogden
MozBar user · 2024-11-06
Chrome Web Store ★★★★★People are writing that it doesn't work. It actually does and is still a great tool. You have to login to the box that comes up and there are some new features like dark and light mode.
Read the original on Chrome Web Store ↗LS
Lauren S.
Lead Online Marketing Specialist, 11-50 employees · 2018-05-14
Capterra ★★★★★Never found the subscription quite worth it
Pros: I did like the quick ability to see how your local citations line up, get a quick score, see how those are doing. Cons: The backlink checker was not good. Very much not thorough. The keyword ranking and research only let you track a little and then became way to expensive, making it make more sense to just get a software dedicated to rank tracking. Never found the other tools terribly useful.
Read the original on Capterra ↗Rank trackingBacklinksLocal listings
LS
Lauren S.
11-50 employees · 2018-05-14
Software Advice ★★★★★Never found the subscription quite worth it
Pros: I did like the quick ability to see how your local citations line up, get a quick score, see how those are doing. Cons: The backlink checker was not good. Very much not thorough. The keyword ranking and research only let you track a little and then became way to expensive, making it make more sense to just get a software dedicated to rank tracking. Never found the other tools terribly useful.
Read the original on Software Advice ↗Rank trackingBacklinksLocal listings
JR
Jennifer R.
Ecommerce Analyst · 2018-07-13
G2 (Moz Local) ★★★★★Okay Tool
What they like: The best part of Moz Local is being able to clean up your local NAP information across the many, many local sites across the Internet. The task is virtually impossible without using a local aggregate. What they dislike: Moz Local needs to provide better training on how to use the tool. There are many aspects that are confusing and their help guide provides very little answers. I would also like some sort of reporting.
Read the original on G2 (Moz Local) ↗Local listingsReportingLearning
BP
Ben Pilkington
GB · 2023-05-17
Trustpilot ★★★★★Eli helped me with a technical query…
Eli helped me with a technical query and gave excellent advice.
Read the original on Trustpilot ↗SS
SEO SPECIALIST
SEO SPECIALIST, 50M-1B USD revenue · 2024-11-15
Gartner Peer Insights ★★★★★Unlocking SEO Proficiency With Moz's Feature Rich Tools
Using Moz has been a game changer for me in doing SEO analysis. It has a comprehensive suite of tools that makes it easier to track and improve my website's overall performance. From doing keyword research, analyzing competitors backlinks to link building & doing website audits, I've been using this tool for every aspect of SEO.
Read the original on Gartner Peer Insights ↗Keyword researchBacklinksSite audit
★★★★★Industry leaders and a great team to…
Industry leaders and a great team to follow.
Read the original on Trustpilot ↗KS
Kannan S.
Senior Technical Recruiter, Small-Business · 2023-08-08
G2 Rated 4.5/5Recruiter
What they like: Design and workflow of the process and easily access all the options What they dislike: Everything is good but you can add some AI assistant for better findning
Read the original on G2 ↗VU
Verified User in Computer Software
Mid-Market · 2017-01-09
G2 ★★★★★Moz is the T-Rex of SEO Software
What they like: Moz has really started to ramp up and improve its tools - the keyword feature is much improved and stands up to competitors. What they dislike: Well, a T-Rex is a dinosaur and Moz is kind of a dinosaur at times - especially with how they do link tracking. They update links every few months (or so) and have left out less "important" links in the past. In other words, I wouldn't suggest using them to track links to your site.
Read the original on G2 ↗TJ
Tim J.
Lead Content Specialist, 501-1,000 employees · 2020-10-12
Capterra ★★★★★Useful, but best for custom solutions
Pros: I inherited this software from a previous user at our organization who set it up for our business goals several years earlier, and though I found many of Moz Pro's features interesting, it was difficult to understand how to retool or customize the software for our current business goals in relation to page ranking, Page/Domain Authority scores, and organic traffic analytics. Cons: It was difficult to use and hard to understand exactly how all the features throughout the software worked without extensive tutorials provided by Moz that didn't always help with application but rather more theoretical applications of the software.
Read the original on Capterra ↗Domain Authority
TJ
Tim Jewell
501-1,000 employees · 2020-10-12
Software Advice ★★★★★Useful, but best for custom solutions
Pros: I inherited this software from a previous user at our organization who set it up for our business goals several years earlier, and though I found many of Moz Pro's features interesting, it was difficult to understand how to retool or customize the software for our current business goals in relation to page ranking, Page/Domain Authority scores, and organic traffic analytics. Cons: It was difficult to use and hard to understand exactly how all the features throughout the software worked without extensive tutorials provided by Moz that didn't always help with application but rather more theoretical applications of the software.
Read the original on Software Advice ↗Domain Authority
DM
Denis Manyinsa
MozBar user · 2025-02-22
Chrome Web Store ★★★★★MozBar is a paid tool. If you're looking for a free way to check a site's Domain Authority (DA), a page's Page Authority (PA), or the number of sites linking to a page, you’re out of luck. MozBar no longer offers these features for free (as of February 22, 2025). While it's understandable that offering the above features for free may not have been sustainable, Moz could have communicated the change better. Some users might have considered upgrading if they had been informed. The premium ver... Show more
Response from Moz
Hello Denis! We do offer DA & PA with a free community account, but the quota is limited to 1,000 calls per month. Note: the premium version of MozBar is accessible with any paid Moz Pro plan, starting at $49/mo.
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
CB
Claire B.
Digital Marketing Client Manager, Small-Business · 2017-07-30
G2 ★★★★★Moz Pro Review
What they like: Provides a great overview of a variety of SEO metrics. A whole range of tools and tracking available to help you keep an eye on overall site performance in SERPS and make improvements. What they dislike: Some features are limited. OSE link discovery seems to be getting worse which makes it difficult to track new backlinks. Keyword tracking is limited, as is number of campaigns.
Read the original on G2 ↗Backlinks
VU
Verified User in Marketing and Advertising
Small-Business · 2021-07-27
G2 ★★★★★Not the best SEO tool for Pros
What they like: The platform is visually appealing and easy to use. There are a lot of tools available in this suite. The keyword explorer provides good insights. What they dislike: The site crawl tool doesn't have the robust functionality of other similar tools. The suggestions from the onpage optimizer are all pretty basic. The link explorer isn't as deep as other tools.
Read the original on G2 ↗Keyword researchBacklinksSite audit
MD
Michael D.
Marketing Manager, 11-50 employees · 2017-05-11
Capterra ★★★★★Solid product but not the best out there.
Pros: Offered a nice variety of tools but ultimately there are many competitors I found to have more accurate results and better pricing. Cons: Just not enough bang for the buck. Ahrefs and Screaming Frog are both worth more for the money. The real value of any them is debatable, at this point, considering the numerous changes within algorithm factors.
Read the original on Capterra ↗Pricing
MD
Michael DeLuca
11-50 employees · 2017-05-11
Software Advice ★★★★★Solid product but not the best out there.
Pros: Offered a nice variety of tools but ultimately there are many competitors I found to have more accurate results and better pricing. Cons: Just not enough bang for the buck. Ahrefs and Screaming Frog are both worth more for the money. The real value of any them is debatable, at this point, considering the numerous changes within algorithm factors.
Read the original on Software Advice ↗Pricing
BG
Brendan G.
Developer, Self-employed · 2018-11-01
Capterra ★★★★★Gives good insights, but nothing you can't quickly script yourself
Pros: It makes it easy to track certain keywords, and is great for a marketing team that doesn't have the resources to make a simple script to track keywords in-house. Cons: Keyword volume estimates seemed off in many instances, and would change rapidly within a close span of time. Seems pricey for what it does.
Read the original on Capterra ↗Pricing
BG
Brendan Greenley
Self-employed · 2018-11-01
Software Advice ★★★★★Gives good insights, but nothing you can't quickly script yourself
Pros: It makes it easy to track certain keywords, and is great for a marketing team that doesn't have the resources to make a simple script to track keywords in-house. Cons: Keyword volume estimates seemed off in many instances, and would change rapidly within a close span of time. Seems pricey for what it does.
Read the original on Software Advice ↗Pricing
VU
Verified User in Luxury Goods & Jewelry
Small-Business · 2018-01-26
G2 ★★★★★SEO Tool
What they like: I really like the keyword planner – it shows you opportunities and priorities and then lets you add those words to a list to keep track of ranking What they dislike: It really only shows you the words you enter for it to track. Opposed to Google Search Console which shows you things you maybe didn't know you were ranking for.
Read the original on G2 ↗BF
Business For Businesses
US · 2021-12-16
Trustpilot ★★★★★I needed help canceling my…
I needed help canceling my subscription, they got back with me immediately, the customer service was great!
Read the original on Trustpilot ↗SupportBilling
AS
Alejandro S.
Digital Content & Engagement, 1-10 employees · 2019-07-18
Capterra ★★★★★Builds some links and creates citations
Moz would work well for a small business that doesn't have any SEO or marketing team members. It automates some of the work, though it seems pricey. Pros: Moz Local centralizes a lot of the work and automates some of the copying and pasting. Cons: The cost seems too high for what the service provides, the UI was difficult to use until a recent redesign, and there haven't been any noticeable changes in our rankings.
Read the original on Capterra ↗Rank trackingLocal listingsPricing
AS
Alejandro Silva
1-10 employees · 2019-07-18
Software Advice ★★★★★Builds some links and creates citations
Moz would work well for a small business that doesn't have any SEO or marketing team members. It automates some of the work, though it seems pricey. Pros: Moz Local centralizes a lot of the work and automates some of the copying and pasting. Cons: The cost seems too high for what the service provides, the UI was difficult to use until a recent redesign, and there haven't been any noticeable changes in our rankings.
Read the original on Software Advice ↗Rank trackingLocal listingsPricing
PK
Preeti Kaushal
IN · 2022-09-03
Trustpilot ★★★★★Really got a good response from the…
Really got a good response from the team. Thank you for helping me out.
Read the original on Trustpilot ↗VR
Verified Reviewer
SEO Director, 11-50 employees · 2018-10-08
Capterra ★★★★★Has the potential to be great!
MOZ Pro is one of a set of tools I use on a daily basis to provide a holistic view of the websites I optimize. MOZ is a key part of that tool set. Pros: I really like being able to quickly assess on-page SEO with the On-Page Grader tool. It lets me to see SEO efforts in real-time and allows me to see where amendments are needed quickly and efficiently. Cons: Removing Site Explorer was a big negative for me, it used to be my go to resource.
Read the original on Capterra ↗RA
Ross Allen
11-50 employees · 2018-10-08
Software Advice ★★★★★Has the potential to be great!
MOZ Pro is one of a set of tools I use on a daily basis to provide a holistic view of the websites I optimize. MOZ is a key part of that tool set. Pros: I really like being able to quickly assess on-page SEO with the On-Page Grader tool. It lets me to see SEO efforts in real-time and allows me to see where amendments are needed quickly and efficiently. Cons: Removing Site Explorer was a big negative for me, it used to be my go to resource.
Read the original on Software Advice ↗SB
Skyler Blackstone
US · 2022-03-09
Trustpilot ★★★★★Great SEO toolset and customer service…
Great SEO toolset and customer service that cares about your success 🙌
Read the original on Trustpilot ↗Support
HB
Hanrey Blume
GB · 2018-08-01
Trustpilot ★★★★★I like your blog very much
I like your blog very much, you are writing fantastic articles
Read the original on Trustpilot ↗Learning
RA
Russ A.
Digital Marketing Manager, 1,001-5,000 employees · 2019-07-08
Capterra ★★★★★Affordable but not powerful enough
Moz Local was a great solution for what we needed at the time. But there are competitors with more powerful products. Pros: Moz Local was affordable, easy to use, and their support team was very helpful. Cons: Listings updates would sometimes take weeks to take effect, whereas other competitors offer same-day/immediate updates.
Read the original on Capterra ↗Local listingsEase of useSupport
RA
Russ Allen
1,001-5,000 employees · 2019-07-08
Software Advice ★★★★★Affordable but not powerful enough
Moz Local was a great solution for what we needed at the time. But there are competitors with more powerful products. Pros: Moz Local was affordable, easy to use, and their support team was very helpful. Cons: Listings updates would sometimes take weeks to take effect, whereas other competitors offer same-day/immediate updates.
Read the original on Software Advice ↗Local listingsEase of useSupport
ES
🚀 Eric S.
Founder, Mid-Market · 2017-10-31
G2 ★★★★★It's good, not great
What they like: The new keyword explorer is the best feature in the Moz Pro subscription. They recently just upgraded it and it is really, really great. What they dislike: Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.
Read the original on G2 ↗Keyword researchPricing
MD
Mohamed Djelloud
DZ · 2022-10-27
Trustpilot ★★★★★Very good customer service very useful…
Very good customer service very useful platform and professional stuff
Read the original on Trustpilot ↗Support
ST
Shen Tharindu Senanayake
LK · 2022-11-19
Trustpilot ★★★★★Good to learn SEO for web developers.
Good to learn SEO for web developers.
Read the original on Trustpilot ↗Learning
EG
Elizabeth Grade
US · 2019-03-13
Trustpilot ★★★★★thanks for your blog
thanks for your blog! very informative, lots of great information!
Read the original on Trustpilot ↗Learning
VR
Verified Reviewer
Manager II, Growth Marketing, 10,001+ employees · 2020-05-13
Capterra ★★★★★Quick location management across listings and properties
fits within budget limitations as compared to other seo tooling Pros: Updating location data on partner sites and reflecting that data cross all sites instantaneously without manual updates or implications Cons: SEMrush has visualizations and an easy-to-use interface for assisting and monitoring tools for business owners
Read the original on Capterra ↗Local listings
KT
Kathy Tong
10,001+ employees · 2020-05-13
Software Advice ★★★★★Quick location management across listings and properties
fits within budget limitations as compared to other seo tooling Pros: Updating location data on partner sites and reflecting that data cross all sites instantaneously without manual updates or implications Cons: SEMrush has visualizations and an easy-to-use interface for assisting and monitoring tools for business owners
Read the original on Software Advice ↗Local listings
MS
Medallion Shp
FR · 2021-06-11
Trustpilot ★★★★★This program is absolutely good
This program is absolutely good, it analyzes perfectly
Read the original on Trustpilot ↗JR
James Ramsden
GB · 2018-09-18
Trustpilot ★★★★★Great useful tool and great customer…
Great useful tool and great customer service.
Read the original on Trustpilot ↗Support
NS
Nick S.
SEO Manager · 2021-07-15
Capterra (Moz Local) ★★★★★Good for beginners
Pros: Super easy to use interface. The user community is great and helpful. Moz is the source for the latest trends in SEO, so when you're just getting into the industry there's not a better tool to use. Cons: Once you get into intermediate/advanced SEO, this probably won't cut it. There's not as much personalization as you'd find with a tool like ahrefs, which can be extremely limiting
Read the original on Capterra (Moz Local) ↗Ease of use
HO
HEAD OF IT
HEAD OF IT, 50M-1B USD revenue · 2025-01-21
Gartner Peer Insights ★★★★★Moz: Your SEO Journey Begins with Best-in-Class Support
Moz is a good tool backed up by some of the best customer support we've experienced, super friendly, helpful and fast, make you feel like you're the only customer. We found it to be a good introduction into the world of SEO and a valuable tool to get us started.
Read the original on Gartner Peer Insights ↗Support
RP
Rosalea P.
Volunteer - Marketing Committee, Small-Business · 2017-03-28
G2 ★★★★★Great content leader but buggy product
What they like: There are some great integrated features, and the idea of having a closer integration with Google Business was a great thought, with poor execution. What they dislike: MozPro is clunky and slow - the lag and wait times are pretty disappointing. Also, when the integration with Google My Business occurred - it wiped out a ton of content that we had manually loaded onto client profiles and created quite a bit of unnecessary and time-consuming work by our staff to correct.
Read the original on G2 ↗Local listings
VR
Verified Reviewer
VP Marketing, 11-50 employees · 2018-05-09
Capterra ★★★★★Good idea, but mediocre execution
Pros: The DA (domain authority) score is something that was industry-wide used for US domains, so that's something I really used for biz dev. Cons: Moz is the swiss army knife of SEO tools and that is exactly the problem of it. It can do a ton of stuff, but isn't a leader in any of the tools. The backlink data just wasn't big enough.
Read the original on Capterra ↗BacklinksDomain Authority
SW
Sebastian Wenzel
11-50 employees · 2018-05-09
Software Advice ★★★★★Good idea, but mediocre execution
Pros: The DA (domain authority) score is something that was industry-wide used for US domains, so that's something I really used for biz dev. Cons: Moz is the swiss army knife of SEO tools and that is exactly the problem of it. It can do a ton of stuff, but isn't a leader in any of the tools. The backlink data just wasn't big enough.
Read the original on Software Advice ↗BacklinksDomain Authority
MM
Mac M.
Copywriter, 11-50 employees · 2019-01-08
Capterra ★★★★★A solid SEO resource
There are times when I wish we went back to using MOZ Pro, but it was simply too expensive. Pros: I liked Moz Pro because of how easy it is to sort keywords based on volume, ranking, etc. If I want to change up my SEO strategy, MOZ Pro makes it easy for me to do that. Cons: The cost. We ended up switching to a different software that was slightly less expensive. Still, MOZ Pro was a little easier to use.
Read the original on Capterra ↗Pricing
MM
Mac Mischke
11-50 employees · 2019-01-08
Software Advice ★★★★★A solid SEO resource
There are times when I wish we went back to using MOZ Pro, but it was simply too expensive. Pros: I liked Moz Pro because of how easy it is to sort keywords based on volume, ranking, etc. If I want to change up my SEO strategy, MOZ Pro makes it easy for me to do that. Cons: The cost. We ended up switching to a different software that was slightly less expensive. Still, MOZ Pro was a little easier to use.
Read the original on Software Advice ↗Pricing
MR
MD Rafiul I.
Best Keyword Tool in the Market, 1-10 employees · 2022-07-01
Capterra ★★★★★Best tool for find domain spam score
Pros: I love to use Moz for DA, and extension spam score purposes. I also use it for competitor research and to find new keywords to target. Moz is a great tool for researching the competition and finding new keywords to target. Cons: Moz is not a powerful tool for keyword research as semrush. While it can show you what keywords are being searched for, it cannot help you determine which ones are the best to target.
Read the original on Capterra ↗Keyword researchDomain AuthorityMozBar
MR
MD Rafiul Islam
1-10 employees · 2022-07-01
Software Advice ★★★★★Best tool for find domain spam score
Pros: I love to use Moz for DA, and extension spam score purposes. I also use it for competitor research and to find new keywords to target. Moz is a great tool for researching the competition and finding new keywords to target. Cons: Moz is not a powerful tool for keyword research as semrush. While it can show you what keywords are being searched for, it cannot help you determine which ones are the best to target.
Read the original on Software Advice ↗Keyword researchDomain AuthorityMozBar
VU
Verified user
1-10 employees · 2013-12-20
TrustRadius Rated 6/10Shop around. Competitors excel in intelligence and new web services are proving more innovative. Granted: top notch community and content!
Pros: Easy to use.; Helpful community and content. Cons: Not able to compare your site, in depth nor breath to many competitors.; Rank reporting is still focused on position rather than delta. With personalization and localization of search, how a site ranks is irrelevant. The changes and volume of business to a site should be foremost.; Not as intuitively organized as competitors.
Read the original on TrustRadius ↗ReportingEase of use
VU
Verified User in Marketing and Advertising
Small-Business · 2023-12-05
G2 ★★★★★Good tool for first time SEO users
What they like: Moz is easy to start SEO campaigns and check rankings on any website quickly What they dislike: The white label reports are a big reason I wanted Moz and they are very difficult to edit
Read the original on G2 ↗Rank trackingReporting
ND
Neal D.
Technology Teaching Associate, 10,001+ employees · 2019-04-21
Capterra ★★★★★SEO Tool Suite
Pros: Moz Pro has a lot of features like the popular ones such as crawling, keyword research, and position monitoring. It is affordable too. The overview of the results look very clean and straightforward. Decent tool! Cons: It is a lot to handle at first. The user experience isn't the best compare to other competitors.
Read the original on Capterra ↗Keyword researchSite auditPricing
ND
Neal Dora
10,001+ employees · 2019-04-21
Software Advice ★★★★★SEO Tool Suite
Pros: Moz Pro has a lot of features like the popular ones such as crawling, keyword research, and position monitoring. It is affordable too. The overview of the results look very clean and straightforward. Decent tool! Cons: It is a lot to handle at first. The user experience isn't the best compare to other competitors.
Read the original on Software Advice ↗Keyword researchSite auditPricing
VU
Verified User in Internet
Small-Business · 2014-03-20
G2 ★★★★★Great company great service they provide to community
What they like: Moz's greatest assets have to do with the information they provide on inbound marketing. Their blog contains some of the best articles around in the niche. What they dislike: I use OpenSiteExplorer for link reports and competitive analysis but question the amount of links it pulls. I know they will work on this and improve it but it does frustrate me a bit.
Read the original on G2 ↗ReportingLearning
VU
Verified User in Information Technology and Services
Enterprise · 2021-07-27
G2 ★★★★★A good suite, but difficult to navigate and there are better options
What they like: Moz is the source of Domain and Page Authority, which are widely accepted metrics. The suite integrates well with other platforms, and the keyword tool is fairly robust. What they dislike: Navigating the interface is unnecessarily difficult. Though the keyword tool is good for the US, it does not perform well when looking at international rankings.
Read the original on G2 ↗Keyword researchRank trackingDomain Authority
VR
Verified Reviewer
Head Of Paid Search, 1-10 employees · 2018-11-02
Capterra ★★★★★Good for those new to SEO - definitely not for experts
Pros: Dashboard/interface is very pretty, and the reports it produces are clear and concise which clients love. Cons: The data just isn't up to scratch when compared to competitors like Semrush and Ahrefs. It's very much aimed at basic SEO tasks for beginners and is of limited use for those that are a bit more advanced.
Read the original on Capterra ↗Reporting
NA
Neil Andrew
1-10 employees · 2018-11-02
Software Advice ★★★★★Good for those new to SEO - definitely not for experts
Pros: Dashboard/interface is very pretty, and the reports it produces are clear and concise which clients love. Cons: The data just isn't up to scratch when compared to competitors like Semrush and Ahrefs. It's very much aimed at basic SEO tasks for beginners and is of limited use for those that are a bit more advanced.
Read the original on Software Advice ↗Reporting
VU
Verified User in Insurance
Mid-Market · 2024-08-20
G2 ★★★★★The best SEO tool for people who don't do SEO
What they like: Moz Pro is user-friendly and relatively intuitive to use. It's also easy to implement/set up. As someone who works with non SEOs, this is the easiest for those people to learn how to use. What they dislike: Moz lacks a number of the features the more advanced SEO tools have (i.e. Ahrefs & Moz).
Read the original on G2 ↗Ease of use
NM
Neil M.
Head of Marketing, Small-Business · 2017-01-11
G2 ★★★★★Good insights
What they like: Get some good insights about how search engines see your site. Like the way info is displayed and the regular crawling What they dislike: Find the product expensive. There is value for money but requires the product to be used almost daily and you will reach a point where you can go much further with it
Read the original on G2 ↗Site auditPricing
GJ
Greg J.
Business Owner, Self-employed · 2018-10-04
Capterra ★★★★★There may be better options
Pros: Moz is an industry leader when it comes to SEO and their software is certainly very good and offers a lot of features. There is a large online community and the support is excellent. Cons: There are other software options that do everything that MOZ does and sometimes even more for quite a bit less money. They are definitely an industry leader, but the smaller competition has gained a lot of ground.
Read the original on Capterra ↗Support
GJ
Greg Jantti
Self-employed · 2018-10-04
Software Advice ★★★★★There may be better options
Pros: Moz is an industry leader when it comes to SEO and their software is certainly very good and offers a lot of features. There is a large online community and the support is excellent. Cons: There are other software options that do everything that MOZ does and sometimes even more for quite a bit less money. They are definitely an industry leader, but the smaller competition has gained a lot of ground.
Read the original on Software Advice ↗Support
VR
Verified Reviewer
Demand Generation Manager, 51-200 employees · 2020-09-14
Capterra ★★★★★Mediocre SEO Tool
MOZ is ok for ad hoc SEO analysis and seems to be aimed at a casual user. However, SEMRush and Ahrefs are more rounded and feature rich products for a similar cost. Pros: Backlink analysis feature is solid. On page grader feature may be helpful for novice search engine optimizers. Cons: Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or Ubersuggest.
Read the original on Capterra ↗Keyword researchBacklinksPricing
LZ
Linas Zemaitis
51-200 employees · 2020-09-14
Software Advice ★★★★★Mediocre SEO Tool
MOZ is ok for ad hoc SEO analysis and seems to be aimed at a casual user. However, SEMRush and Ahrefs are more rounded and feature rich products for a similar cost. Pros: Backlink analysis feature is solid. On page grader feature may be helpful for novice search engine optimizers. Cons: Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or Ubersuggest.
Read the original on Software Advice ↗Keyword researchBacklinksPricing
VR
Verified Reviewer
Graphic designer · 2020-12-27
Capterra (Moz Local) ★★★★★Easy to use for keyword traffic
Pros: It's help me to search keyword traffic easily.Get insights to help for attract quality links.. Cons: The keyword planner have bit limit compare to other tools..
Read the original on Capterra (Moz Local) ↗Ease of use
AB
Adrianna B.
NA, Self-employed · 2019-12-04
Capterra ★★★★★I get a lot of wrong data
I won’t use MOZ in the future based on my current experience. Pros: High quality educational content. This content is way more than helpful at helping you better understand how to be better at ranking. Cons: I constantly got inaccurate information about my own website which made it hard to want to take this software seriously.
Read the original on Capterra ↗AB
Adrianna Bocanegra
Self-employed · 2019-12-04
Software Advice ★★★★★I get a lot of wrong data
I won’t use MOZ in the future based on my current experience. Pros: High quality educational content. This content is way more than helpful at helping you better understand how to be better at ranking. Cons: I constantly got inaccurate information about my own website which made it hard to want to take this software seriously.
Read the original on Software Advice ↗CJ
Caitlin J.
Marketing Supervisor, Mid-Market · 2023-12-09
G2 ★★★★★Valuable for Site Comparisons & Business Listings
What they like: Moz helps manage business listings automatically which is time-consuming if not impossible to do manually. It is also good for health scores on websites for link cleansing. Their content is also free and very useful. What they dislike: The interface is complicated. I wish the onboarding training was better.
Read the original on G2 ↗Local listingsLearning
VU
Verified User in Consulting
Small-Business · 2024-05-15
G2 ★★★★★Good Metrics, Hard Reporting
What they like: Data output information is helpful when planning our next steps - the metrics we are able to capture are helpful What they dislike: we like to report on a monthly basis, but when we are a date late or a week late it can be difficult to find the data for the dates we are looking to capture
Read the original on G2 ↗Reporting
VU
Verified User in Marketing and Advertising
Small-Business · 2024-05-15
G2 ★★★★★Good for beginners
What they like: The reporting features are very good in Moz Pro What they dislike: The reliability of the software for correct reporting, also the search visibility statistic is awful trying to explain to customers what this means and how its calculated.
Read the original on G2 ↗Reporting
MB
MEDIA BUYER
MEDIA BUYER, 50M-1B USD revenue · 2024-05-29
Gartner Peer Insights ★★★★★White Board Fridays are Awesome
Easy to use and add extensions to Chrome and such a great place to go for helpful insights with Whiteboard Fridays.
Read the original on Gartner Peer Insights ↗MozBarLearningEase of use
VU
Verified User in Writing and Editing
Small-Business · 2024-08-20
G2 ★★★★★Moslty used for keyword research
What they like: I like that the keyword tool gives you other similar ideas. What they dislike: It's not super user-friendly, and there's a lot of info missing from the keyword research tool. I wish you could enter a general topic and have it generate different keywords that are doing well for that topic.
Read the original on G2 ↗Keyword researchEase of use
VU
Verified User in Entertainment
Enterprise · 2015-12-21
G2 ★★★★★Easy way to drive traffic
What they like: It's great for auditing your own site and others -- the weekly email reports help you see growth in an easy way What they dislike: The beta version has a couple bugs that causes it to quit out, but other than that it's a great program
Read the original on G2 ↗Site auditReporting
VU
Verified User in Biotechnology
Mid-Market · 2018-07-26
G2 ★★★★★Feel neutral toward Moz
What they like: It's very comprehensive and spits out relevant keywords for SEO. I like its analytical capabilities as well. It's great for campaigns and for writing educational pages. What they dislike: It's not very different from other softwares and sometimes I find inconsistency in the data it spits out. It's also not very user friendly.
Read the original on G2 ↗Ease of use
AA
Anna A.
Manager, 1-10 employees · 2021-11-04
Capterra ★★★★★There are better options
Pros: although Moz Pro is easy to use and set up, compared with other SEO software it's lacking in features and functionality which is why we ultimately switched to another option. Cons: Missing certain features or the features are additional cost when other softwares include all features Moz Pro has plus more.
Read the original on Capterra ↗Ease of usePricing
AA
Anna Anna
1-10 employees · 2021-11-04
Software Advice ★★★★★There are better options
Pros: although Moz Pro is easy to use and set up, compared with other SEO software it's lacking in features and functionality which is why we ultimately switched to another option. Cons: Missing certain features or the features are additional cost when other softwares include all features Moz Pro has plus more.
Read the original on Software Advice ↗Ease of usePricing
AS
Audite Saha
BD · 2025-09-30
Trustpilot ★★★★★rapid solution
rapid solution
Read the original on Trustpilot ↗VM
Vanessa Meaden
US · 2025-09-10
Trustpilot ★★★★★Great Customer Service!
Great Customer Service!
Read the original on Trustpilot ↗Support
ÖA
Ömer Aydınoğlu
TR · 2025-01-22
Trustpilot ★★★★★Thank you for their kindnesses.
Thank you for their kindnesses.
Read the original on Trustpilot ↗RS
Rana Shendy
EG · 2025-01-09
Trustpilot ★★★★★Great
I had a great experience. The staff replied quickly.
Read the original on Trustpilot ↗★★★★★my experience great
my experience great
Read the original on Trustpilot ↗VR
Verified Reviewer
Marketing Manager, 51-200 employees · 2017-10-12
Capterra ★★★★★I only use Moz Bar
Pros: It is great to see some SEO stats for free for formulating SEO strategies for our own website improvement. Cons: Sometimes I think the stats are not super accurate. And sometimes the Moz Bar randomly turns itself on without me activating it...
Read the original on Capterra ↗MozBar
IH
Irene Hau
51-200 employees · 2017-10-12
Software Advice ★★★★★I only use Moz Bar
Pros: It is great to see some SEO stats for free for formulating SEO strategies for our own website improvement. Cons: Sometimes I think the stats are not super accurate. And sometimes the Moz Bar randomly turns itself on without me activating it...
Read the original on Software Advice ↗MozBar
VU
Verified User in Retail
2018-04-24
G2 (Moz Local) ★★★★★MozLocal
What they like: I like that it gives a good list of duplicate citations and updated citations What they dislike: I dislike that you can't really update the locations from Moz or that the updates actually stick. Also no notifications when listings get updated.
Read the original on G2 (Moz Local) ↗Local listings
PH
Patrick Hogan
US · 2025-03-22
Trustpilot ★★★★★Moz Local not good enough
Moz Local not good enough. I've alway loved Moz but I was unable to get the correct catagory pushed out to one of the most important aggregators, LocalEaze.
Read the original on Trustpilot ↗Local listings
FS
Fasih sheikh
MozBar user · 2024-10-28
Chrome Web Store ★★★★★I have been using MOZBAR for a very long time; however, the sudden UX/UI change of the bar makes it a little difficult for me to adapt to it. The SpamScore feature isn't working, which makes it hard for me to identify the website. It also makes it harder for me to check every website's SpamScore from another third-party tool!
Response from Moz
Thanks for your feedback. Spam score is in our roadmap. You can still view DA and PA along with Brand Authority score. Check out this page for more info: https://moz.com/help/research-tools/mozbar/overview
Read the original on Chrome Web Store ↗MozBar
JN
Johan Nyström
SE · 2026-01-07
Trustpilot ★★★★★Some features like site audit and Da/Pa…
Some features like site audit and Da/Pa analysis is good but because of weak baclink data, it's hard to fully trust on it.
Read the original on Trustpilot ↗Domain AuthoritySite audit
TW
Tom W.
Technical Lead · 2022-02-03
Capterra (Moz Local) ★★★★★Not the software for me
Pros: easy to navigate and easy to set up projects to get going Cons: I feel this lacked a lot of features compared to SEMRush and also limits to projects and scans, which i was constantly hitting
Read the original on Capterra (Moz Local) ↗Ease of use
HA
Hafiz Ahmad
MozBar user · 2025-12-12
Chrome Web Store ★★★★★very bad experience here its fraud
Read the original on Chrome Web Store ↗AS
Anu S.
Digital Marketing Specialist · 2018-04-25
G2 (Moz Local) ★★★★★Good Software but not much user friendly
What they like: Very professional service and good technical support. What they dislike: The software is not much user-friendly and needed to contact the technical support for each and everything.
Read the original on G2 (Moz Local) ↗Ease of useSupport
SL
Sarkissian Luxury Studio
US · 2024-01-16
Trustpilot ★★★★★Learning Experience
They are making the learning process enjoyable.
Read the original on Trustpilot ↗RM
Robert Mann
US · 2024-08-04
Trustpilot ★★★★★Great follow up and consistent.
Great follow up and consistent.
Read the original on Trustpilot ↗ST
Selena Tyler
PK · 2023-03-27
Trustpilot ★★★★★Amazing Service
Amazing Service
Read the original on Trustpilot ↗★★★★★Top Firma
Top Firma! Schnelle Hilfe
Read the original on Trustpilot ↗SM
Subhan Malik
PK · 2022-08-24
Trustpilot ★★★★★Amazing
Amazing Experience
Read the original on Trustpilot ↗CF
Charles Farricielli
US · 2022-07-09
Trustpilot ★★★★★Great learning session!
Great learning session!
Read the original on Trustpilot ↗A
Amir
MozBar user · 2024-12-03
Chrome Web Store ★★★★★Helps so much
Read the original on Chrome Web Store ↗BS
Brielle Swann
BA · 2023-04-20
Trustpilot ★★★★★The system hasn't seen an update for…
The system hasn't seen an update for years.. The DA stats can easily be manipulated, to think that they are even a little bit accurate is false.
Read the original on Trustpilot ↗Domain Authority
UD
UI/UX DESIGNER
UI/UX DESIGNER, 50M-1B USD revenue · 2023-10-10
Gartner Peer Insights ★★★★★works for small companies
It's good but there are better solutions available.
Read the original on Gartner Peer Insights ↗CN
Corey N.
Founder, CEO, Small-Business · 2018-08-17
G2 Rated 2.5/5An OK Starting Place or Piece of the Puzzle
What they like: Having been in SEO for 18+ years, I've been an on/off Moz user for years. They've done a good job owning SEO for beginners in a post-Panda world. 2012 made all of Rand's previously incorrect advice some of the best advice around. Arguably every tool in Moz has an objectively better niche alternative, except potentially two right now. The first is MozCast (which is free), the second are their keyword research tools, which are strong. And it's nice that they port over to rank tracking. What they dislike: If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless SERP scrape data. The crawler is limited to a very simple report, so you'll want something like Screaming Frog or Sitebulb. You'll probably want a rank tracker that updates daily and is more configurable and reliable (take your pick). You'll probably need other styles of keyword tool, too. Other insights on links and opportunities, beyond simple server errors, contain so many false positives and issues that you're usually better off without them.
Read the original on G2 ↗Keyword researchRank trackingBacklinks
LS
Lauren S.
Lead Online Marketing Specialist, Small-Business · 2016-11-11
G2 Rated 2.5/5Not super impressed overall
What they like: "Spam Score" analysis. It's a small feature but it' is kind of nice. This uses 17 unique signals to determine how likely a site is to get penalized/banned by Google. Domain Authority, though not necessarily an authority on a website's quality, it's a nice indicator to keep in mind for competitor links, combined with Domain Authority and Page Authority. You can't take any one of these too seriously, but it's nice to have a basic metric to keep in mind. On page optimization grader is cool. However, a lot of tools have basic functions on this and makes it not worth the while. I would say this is a step above other tools in this regard. What they dislike: The Open Site Explorer link tool is actually not very accurate. I've used it for about 2 years. At this point, it's not working that well for us: there will be many links it doesn't pick up that Google's Search Console will, and that Ahrefs will. It seems like it's way behind on picking up links. The "Link Opportunities" does not do a very good job of finding mentions. I have found some when the tool finds none. In my somewhat-limited experience with it. Also, the Keyword Explorer, though cool, doesn't provide enough keywords to make it worth the cost. As a Moz Pro subscriber, Standard, it's $99 a month. 5 Keyword Reports. The next level up has 30 full keyword lists, which is good. The Standard plan tracks 300 keywords, which is not even remotely enough for a semi-serious SEO professional to make it your main rank-tracking software. The highest showed plan on their pricing is 7,500 keyword rankings for $599. That's way more than you can get for more keywords on other rank tracking services, like SEranking. Yes, there are other tools you get when paying for MOZ. But all of these SEO software tools have multiple features.
Read the original on G2 ↗Keyword researchRank trackingDomain Authority
KH
Kristin H.
Senior Content Strategist, Enterprise · 2024-08-22
G2 Rated 2.5/5Moz is great for basic site SEO but it lacks capabilities to connect teams to the work of SEO
What they like: It is an easy to use tool that provides insights needed to get your site up and running with good technical SEO and good keyword strategy. It has been around for a long time and integrates well with a lot of different tools, What they dislike: It lacks the ability to elevate the next right thing to do to improve your site in comparison with tools like SEMRush. SEO work is often done by teams that are overtaxed and need to be able to spend an hour in the tool knowing where to focus and how to move the needle even a little on improving site performance. I also think it needs more powerful intent based capabilities and content strategy resources to help content teams optimize content before they publish.
Read the original on G2 ↗Site auditEase of use
MW
Michael W.
Small-Business · 2023-12-13
G2 Rated 2.5/5Moz Pro Account
What they like: What impresses me most about Moz Pro is its comprehensive suite of SEO tools, perfectly tailored for enhancing online visibility. Its keyword research tool is exceptionally insightful, providing valuable data on search volume and keyword difficulty. The site audit feature is thorough, pinpointing crucial areas for improvement. Moreover, Moz Pro's user interface is intuitive, making navigation a breeze. What they dislike: What I find less appealing about Moz Pro is its pricing structure, which can be somewhat steep, especially for small businesses or individual users. While the features are robust, the cost can be a barrier for those with limited budgets. Additionally, the learning curve for some of the more advanced features can be challenging, and it may take time to fully leverage the tool's potential.
Read the original on G2 ↗Keyword researchSite auditEase of use
VU
Verified User in Retail
Enterprise · 2017-05-21
G2 Rated 1.5/5Great for small to medium size business looking to track kw level performance
What they like: keyword tracking is really nice. I primarily use it to track head terms and the fact I can easily a trend line over time how the keywords are doing is really nice. I can also manually query the tool to pull rank at that moment. I really like the community aspect of the membership - I think that is really important to me and I post questions once in a while. At the same time I also like the API option to track our competitors as well as our site with our own internal tools. What they dislike: I really wish I could add events to keyword tracking to ensure I don't forget the events and that I can overlay my actions with the results. I really wish the API was not so expensive. Considering we only need a couple elements - it seems like an overkill for cost. The domain authority number seems to be bouncing around a lot for us and it's across the board so I would love more visibility in what it changing to impact that score. I also wish that score would somehow integrate with google search console and look at the domains we disavow to show a true representation of our backlink profile. Majestic has the same problem.
Read the original on G2 ↗BacklinksDomain AuthorityPricing
VU
Verified User in Internet
2018-07-06
G2 (Moz Local) Rated 1.5/5Visually good - its like voodoo
What they like: I liked the fact you can see instantly the score of your local SEO it gives you a percentage and then what you need to get all your ducks lined up to get a good local score. Its very visual and it does help you to standardise your brand. You can also manage multiple clients the system and help them achieve better local listings. What they dislike: It is expensive and it seem not to work very well for UK businesses it also could change from week to week without any logic. It says your not a member of a directory when you are and some of the information is out dated. The pricing was a little unclear as well for the UK market and they kept changing the price
Read the original on G2 (Moz Local) ↗Local listingsPricing
HB
Hannah B.
Account Manager · 2018-07-26
G2 (Moz Local) Rated 2.5/5Good analytics but hesitant to use for listing cleanup
What they like: Moz local is a great tool to use for insights on how your business is listed across the Internet. You can pull reports on duplicates, inconsistencies, and more. What they dislike: when setting up a business for listing distribution and clean up, our agency has been hesitant to move forward in the future. We've use multiple clients ( all local businesses) that one analog then say things are cleaned up, there's no duplicates, etc. but when we do our own digging and look on specific sites this is not the case. We then have to reach out to support and work through getting the information cleaned up which seems counterproductive.
Read the original on G2 (Moz Local) ↗Local listingsReportingSupport
LL
Lee L Kennedy
Analytics Director · 2019-10-15
TrustRadius Rated 5/10A great SEO tool for campaign management
We set up projects in Moz to track SEO progress for a few clients of ours. It's really used by me, as I'm the person overseeing the SEO work. It allows me to track some specific rankings, get some insight into on-site issues, and research other websites and keyword opportunities for our continued SEO efforts. Pros: Keyword tracking is great and reliable.; Their search volume metrics are the best in the industry.; They campaign dashboards are a nice way to track your success over time. Cons: I wish you could put in a website and return what that site ranks for, like SEMrush. But I don't think you can.; The interface has so many options, it's hard to navigate or remember where you have to go for certain things.; It's difficult to switch between rank tracking vs keyword discovery--they're in two different places that don't merge well.
Read the original on TrustRadius ↗Keyword researchRank tracking
NS
Nathan Sichilongo
Copperbelt Manager · 2018-12-12
TrustRadius Rated 5/10Using MOZ - From the perspective of a long time user
We use MOZ for our SEO and digital marketing efforts. As a digital marketing department, our goal is to ensure our SEO efforts are effective and using MOZ is one reason why we have had good success with SEO. As a growing digital based business, we have to keep track of where our customers are coming from in search and trying to improve our overall ranking using good SEO practices. We especially love the keyword explorer tool and Domain Authority assessment tools that help us to constantly monitor keywords and domain metrics to know if our SEO efforts are working and how we can improve them. Pros: Open Site Explorer: this tool allows you to monitor your site's backlinks and compare them to competitors. It is an indispensable tool for monitoring site's backlink performance.; Keyword Research: Moz has had one of the best keyword research tools in the business. The good thing is you can see competition scores and check what other keywords are similar to the one you are searching for.; Crawl Tool: Moz has one of the largest crawl engines available and can crawl a site and give you a report on things you can improve and enhance for good SEO practice. This tool has helped us when setting up new sites to give us a full report and checklist to follow on what things we need to work on. Cons: Crawler is not the greatest: Sure MOZ has one of the largest crawlers online but it lags behind other competitors in terms of depth and crawl frequency. If you compare to similarly priced tools, a lot of times MOZ lags behind.; MOZ is more for beginner SEOs. If you are just getting started out, MOZ' tools are ideal but if you have done SEO for months, you will find more usage and depth in other tools.
Read the original on TrustRadius ↗Keyword researchBacklinksDomain Authority
JB
Jeff Bedford
Analytics & Optimization Specialist · 2014-05-08
TrustRadius Rated 4/10Moz Has Some Great Tools, but Lacks Overall Cohesion
We use Moz as a supplement to other search tools because we don't feel like it provides a 'complete' tool set and some of the more recent 'Moz Analytics' features seems to have technological issues that send consistent error messages, etc. We use the Open Site Explorer tool regularly to analyze our client and competitor sites. We feel like their inbound link metrics are the best feature and that many others are lagging behind, so we use other tools that we feel do a better job. Moz is also good for its blog content and educational material. The tools to use are just not as good as some others. Pros: Moz has been and continues to be a key resource for thought leadership in the marketing industry. There are many blogs, etc. that regurgitate information, but Moz does a good job of being progressive and making sure they have reputable authors/content.; Open Site Explorer is a world class tool that provides easy navigation and accessible data. This is a strength because its ease of use can make the research process easier than other tools on the market.; Moz also does a good job of building and encouraging a sense of community, which is huge for the marketing world. Allowing users to create their own blog posts and communicate among each other alongside experts is a very empowering thing. Cons: Every time I access the new Moz Analytics it tells me my client connection with Google Analytics is broken. This message appears even after I fix it and I've gotten to the point where I don't even try anymore.; It seems like their database is often the reason for fluctuation in their data and sometimes this can confuse clients when they see fluctuations.; Sometimes you get the feeling that Moz is more about monetization of its new products than providing a strong user experience. They make it very difficult to access legacy tools that functioned better than some of the new ones.
Read the original on TrustRadius ↗LearningEase of use
MG
Mario Gastoni
NO · 2022-08-19
Trustpilot ★★★★★Very useful tool
Very useful tool. I don't give the fifth star because in the basic version you only have 10 queries available, but it's really well done
Read the original on Trustpilot ↗VU
Verified User in Writing and Editing
Small-Business · 2019-05-29
G2 Rated 1.5/5Frustrating Rank Tracker. Not my favorite SEO tool
What they like: I don't really like anything about MozPro. I use it for a client, but otherwise would choose a different tool. MozLocal is great, but its a completely different product. What they dislike: Rankings only update weekly. When you add new keywords, you'll have to wait days to see rankings. Keyword explorer is mediocre and I find there are way better tools for both keyword research and rank tracking. The layout of the software isn't intuitive. I never seem to be able to find what I'm looking for.
Read the original on G2 ↗Keyword researchRank trackingEase of use
AB
Andrew B.
Global SEO/Digital Marketing Program Manager, Enterprise · 2019-09-30
G2 Rated 2.5/5A good platform, but not the most insightful
What they like: Moz provides the basic functionality that similar platforms do (ie. keyword rankings, on-page analysis, etc). It also has the score for Domain Authority, which has become a widely accepted industry metric. What they dislike: Navigating in Moz is incredibly frustrating and somewhat confusing. Different tools are located under categories that are not always the most straightforward and if you don't know what categories they're in, then you can miss out on useful analysis.
Read the original on G2 ↗Rank trackingDomain Authority
VU
Verified User in Automotive
Small-Business · 2024-08-20
G2pass
What they like: Nothing at all. Nothing at all. Nothing at all. What they dislike: Wish there were little areas that pop up to give me tips.
Read the original on G2 ↗VU
Verified User in Internet
2020-04-17
G2 (Moz Local) Rated 2.5/5Moz is ok, not great
What they like: Price is reasonable and The company is nice, and the people who work there seem to be nice as well. It's a value product from a known company that meets a need. What they dislike: Too many false positive reports that out online information is incorrect when is was not. Do no believe they hit enough directories and the process can be slow to see changes. We have left the platform and moved on to a better platform with better results. I guess you get what you pay for.
Read the original on G2 (Moz Local) ↗Local listingsReportingPricing
VU
Verified User in Online Media
Mid-Market · 2024-05-15
G2 Rated 1.5/5ok
What they like: It's a nice snapshot of information. Great price. What they dislike: There aren't at actionable or helpful recommendations. Yes, it tells you what needs fixed...errors, missing headers etc. But it doesn't give you suggestions on how to maximize optimization. Tracks keywords you input but doens't suggest how and where to use those keywords, if they're really worth tracking and using, etc.
Read the original on G2 ↗Pricing
★★★★★Mediocre product
It is good only for On-Page SEO. In terms of backlinks, it is totally incomplete. It gives only a portion of backlinks. Pros: On page SEO Cons: Off site SEO - Backlinks
Read the original on Capterra ↗Backlinks
SP
Sotiris Pantazis
2017-02-01
Software Advice ★★★★★Mediocre product
It is good only for On-Page SEO. In terms of backlinks, it is totally incomplete. It gives only a portion of backlinks. Pros: On page SEO Cons: Off site SEO - Backlinks
Read the original on Software Advice ↗Backlinks
FT
Francis Tapon
MozBar user · 2025-06-26
Chrome Web Store ★★★★★Since February 2025, MozBar only gives you free SEO data after you land on 1000 pages (not sites), which means you will probably max out in the first week of every month, leaving you with a useless extension 75% of the time. This is why some reviewers think it's "broken" or "not working." The reality is that it works fine for the first few days of each month. The paid version is $179! Yikes! I'm searching for a free extension that reveals the DA of a site for free and unlimited.
Response from Moz
Hello Francis, Note that the premium version of MozBar is accessible on all Moz Pro plans, including our Starter plan at $49/mo. We implemented this update as we added new features to Moz Pro and rolled out a more affordable API product for users that wanted data at scale.
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
JO
Julio Ojeda
MX · 2019-10-23
Trustpilot ★★★★★Buena herramienta, pero con el costo elevado.
Una buena herramienta cuando trabajas constantemente en optimizaciones de SEO, sin embargo, el precio es muy superior a otras herramientas con funciones similares.
Read the original on Trustpilot ↗Pricing
VU
Verified User in Financial Services
Mid-Market · 2024-01-22
G2 Rated 2.5/5not intuitive enough/lack of prompt support
What they like: It is a useful platform to track the performance of a website on search engine and make it more approachable What they dislike: The platform is not very intuitive to set up initially. Also there is no availability of a prompt support/help platform. I had couple of queries, emailed to the help team and logged in under 'Your questions' but did not receive a response anywhere.
Read the original on G2 ↗Ease of useSupport
VU
Verified User in Information Technology and Services
Small-Business · 2023-12-05
G2 Rated 1.5/5Good for starting SEO
What they like: Moz pro offers a suite of auditing tools that are user friendly and easy to understand. For anyone starting an SEO career it can be helpful to learn what is working and what needs some improvement. What they dislike: The pricing and available features are rather limited compared to other SaaS SEO platforms such as AHREFs and SEMRUSH. Lack of paid search and social.
Read the original on G2 ↗Site auditEase of usePricing
VR
Verified Reviewer
Managing Attorney, 11-50 employees · 2019-11-04
Capterra ★★★★★Not for an amateur
Pros: Great resource with tons of data from many sources. Cons: Overlays compromise screen size and perhaps too many features for an amateur
Read the original on Capterra ↗CN
Christopher N. Doval
11-50 employees · 2019-11-04
Software Advice ★★★★★Not for an amateur
Pros: Great resource with tons of data from many sources. Cons: Overlays compromise screen size and perhaps too many features for an amateur
Read the original on Software Advice ↗MH
Mark H.
Vice President of Marketing, Small-Business · 2015-07-15
G2 Rated 2.5/5Gives good ideas but not well organized
What they like: Product gives lots of tips on how to optimize pages, and gives keyword rankings. What they dislike: Doesn't seem well organized. There's no one page I can go to to see a list of my keywords and how they rate and rank for different pages on my site. And it only updates once a week - so I might make some changes right after I get my weekly report, then a few days later it's not clear what I've already done so I end up waiting for my next weekly report to see.
Read the original on G2 ↗Rank trackingReporting
VR
Verified Reviewer
Assistant Facility Manager, 51-200 employees · 2018-05-02
Capterra ★★★★★Lackluster in all areas.
Pros: Honestly, Moz is like the gateway software to real seo tools. The stats are always wrong, the information is never accurate, I generally use it just because it makes pretty reports. Cons: The list goes on and on, it's easier to list the one thing I do like, the reports that you can make and send clients.
Read the original on Capterra ↗Reporting
BW
Brett Wray
51-200 employees · 2018-05-02
Software Advice ★★★★★Lackluster in all areas.
Pros: Honestly, Moz is like the gateway software to real seo tools. The stats are always wrong, the information is never accurate, I generally use it just because it makes pretty reports. Cons: The list goes on and on, it's easier to list the one thing I do like, the reports that you can make and send clients.
Read the original on Software Advice ↗Reporting
SF
Sherlyn Funk
US · 2021-04-29
Trustpilot ★★★★★Solid product
Solid product! I just learned how to use this based on conversations with my SEO. Thanks!
Read the original on Trustpilot ↗VU
Verified user
1-10 employees · 2014-01-31
TrustRadius Rated 3/10Need better MOZSCAPE API
It was a personal project where we used MOZ data to analyze links between different sites in various affiliate networks. Pros: The quality of the data was good. Cons: The API documentation was misleading. It was difficult to get through to their support people to actually answer my questions. At the end I was not able to get enough data out of their API and chose to use Majestic SEO data instead.
Read the original on TrustRadius ↗Support
SF
Sean Flanagan
CA · 2021-10-18
Trustpilot ★★★★★A great system, but they are deceivers
Their system is actually really good. It's great for giving you suggestions for different keywords and helping you understand which keywords to target. However, when you sign up for their service, they sign you up automatically for their most expensive plan, and they hide any indication that there are cheaper plans available, that is, until you try to cancel you're account, and then they'll let you know that you can downgrade to smaller plans. They tricked me. I was deceived. Shame on them. Anyway, other than their black-hat, deceptive tactics, it's a really great program!
Read the original on Trustpilot ↗PricingBilling
VR
Verified Reviewer
Founder · 2018-04-12
Capterra ★★★★★Average SEO Software for Above Average Prices
Pros: The keyword finder tools are phenomenal, and the best part of the tool. When it works, the site crawler can be helpful. Cons: The site crawler doesn't work on any sites that use CloudFlare (which is a ton of the internet), and reports you generate are so ugly that we just have to do them ourselves.
Read the original on Capterra ↗Site auditReportingPricing
AR
Alexander Riddle
2018-04-12
Software Advice ★★★★★Average SEO Software for Above Average Prices
Pros: The keyword finder tools are phenomenal, and the best part of the tool. When it works, the site crawler can be helpful. Cons: The site crawler doesn't work on any sites that use CloudFlare (which is a ton of the internet), and reports you generate are so ugly that we just have to do them ourselves.
Read the original on Software Advice ↗Site auditReportingPricing
VU
Verified User in Consulting
Enterprise · 2023-12-14
G2 Rated 2.5/5Site crawl doesn't work well
What they like: The ability to track campaigns over time, the ease of keyword research What they dislike: The site crawl is inadequate. It misses errors a lot. Customer support has been completely dismissive on this issue.
Read the original on G2 ↗Keyword researchSite auditSupport
VU
Verified User in Marketing and Advertising
Small-Business · 2024-08-20
G2 Rated 2.5/5Initially I liked Moz and the various insights it felt like I had access to.
What they like: The most helpful part of Moz for me are the website keyword competitor comparisons What they dislike: Moz's keyword suggestor is not helpful. You can ask it for keywords relating to oil changes and the keywords will not be in alignment with the topic
Read the original on G2 ↗Keyword research
★★★★★I have experienced ongoing reRepeated Data Outages and No Effective Customer Supportliability…
I have experienced ongoing reliability issues with MOZ. This is now the second time that weekly SEO data has not been delivered as expected. The first incident lasted nearly three weeks, and now the same problem has occurred again. For an SEO platform, consistent and reliable data is essential. When reporting stops for days or even weeks, it significantly reduces the value of the service and makes it difficult to rely on the platform for ongoing SEO monitoring and decision-making. What makes the situation even more frustrating is the lack of accessible human support. Customer support appears to be limited primarily to AI-driven assistance, making it difficult to get meaningful help or timely updates when critical issues arise. While MOZ offers useful features, the platform's reliability and support experience have been disappointing. Based on my experience, I cannot recommend the service to businesses or professionals who depend on consistent SEO data and responsive customer support. Poor reliability, repeated data outages, and inadequate support justify a 1-star rating.
Read the original on Trustpilot ↗ReportingSupport
★★★★★Moz: a tool that penalizes rather than helps
Five years. It has now been five years since I completely overhauled my website: I removed dozens of pages, disavowed hundreds of toxic backlinks, and migrated the entire project to a static architecture. A colossal undertaking, carried out meticulously and strictly in accordance with Moz’s own recommendations. The result? My Spam Score remains stuck at 56, exactly as it was on day one. Not a single point of improvement. Nothing. What is even more troubling is that Moz continues to display pages that were deleted years ago, as if their system had never revisited my site. How can a tool supposedly designed to assess a site’s quality operate on data that is so outdated and demonstrably inaccurate? I contacted their support team: one generic reply about their quality guidelines, and then nothing. Complete silence. No transparency, no explanation, no meaningful update. Meanwhile, their obsolete and entirely disconnected score continues to undermine my partnerships and damage my business. At this stage, the question must be asked: what is the purpose of Moz if its data fails to reflect the work carried out or the actual state of a website? How can one claim to evaluate a domain’s “trustworthiness” using information that has been outdated for years? A tool that does not update its data, ignores corrections, fails to respond to its users, and maintains an unjustified score for more than five years cannot be considered reliable. Today, I regard Moz’s Spam Score as entirely lacking credibility. And it is deeply problematic that such a poorly maintained indicator can have real consequences for professional projects.
Read the original on Trustpilot ↗BacklinksDomain AuthoritySupport
★★★★★Poor renewal policy
I love the Moz website, however the policy of auto-renewals (for amounts over 1K) is terrible and ruins the experience overall. I did not receive an email about my account renewing and if I don't want to auto renew I had to "cancel" the account entirely, which appears that it has been shut down, but in actuality it's just not recharging you automatically. No refunds offered, not even prorated. This is uniquely poor service in comparison to ALL the other subscription accounts I hold.
Read the original on Trustpilot ↗Billing
JK
Jayteerth K.
Founder, Small-Business · 2023-08-16
G2 Rated 2.5/5This Professional SEO tool is all you need
What they like: Tool that works for all your SEO needs continuously and automatically. Many services integrated in one so you don't have to go anywhere else. Fit for one person team as well as large teams What they dislike: Being a newbie, When I started using a tool I was overwhelmed because there isn't any step by step or wizard based onboarding for the new users. But it's accepted as most users will be pro at SEO
Read the original on G2 ↗AR
Ale R.
Editor, 1-10 employees · 2019-01-31
Capterra ★★★★★A nice tool that get out of the game
Was an amazing tool, is sad that end like this. Pros: Moz pro is a good tool for seo, they offert a suite with all features but is really out of date. pros you can get backlink audit your site add value to the link DA/PA Cons: Moz Pro was an amazing tool but get outdated and at the moment seem useless if you compare against his competitors. I use this tool alot in the pass but i do not recomend this tools now. I hope they improve the product
Read the original on Capterra ↗BacklinksDomain AuthoritySite audit
AR
Ale R.
1-10 employees · 2019-01-31
Software Advice ★★★★★A nice tool that get out of the game
Was an amazing tool, is sad that end like this. Pros: Moz pro is a good tool for seo, they offert a suite with all features but is really out of date. pros you can get backlink audit your site add value to the link DA/PA Cons: Moz Pro was an amazing tool but get outdated and at the moment seem useless if you compare against his competitors. I use this tool alot in the pass but i do not recomend this tools now. I hope they improve the product
Read the original on Software Advice ↗BacklinksDomain AuthoritySite audit
VU
Verified User in Leisure, Travel & Tourism
Small-Business · 2023-11-07
G2 Rated 1.5/5complicated
What they like: link tracking, domain and page authority What they dislike: keywords tracking and daily reports no where to be found
Read the original on G2 ↗Domain AuthorityReporting
MC
Michael C.
Google Ads Manager · 2021-11-23
G2 (Moz Local) Rated 2.5/5It's Okay, I tried it and ended up using SEM Rush
What they like: Moz Local is good. I like the simplicity of the website. What they dislike: I would like to access more resources and improve my organic traffic for my clients. I wanted some academy learning, but you have to pay. SEMRush offers it for free.
Read the original on G2 (Moz Local) ↗Local listingsLearning
★★★★★We used to use Moz, but Ahrefs seems to be doing more than all competitors
What they like: It's been a while since we used it but I liked the simple navigation and high level reports. What they dislike: The price was a bit steep and didn't cover as much as competitor like ahrefs.
Read the original on G2 (Moz Local) ↗ReportingPricing
KB
Kara B.
Founder · 2025-05-07
G2 (Moz Local) Rated 0.5/5MOZ local is a waste of time and money
What they like: Nothing. I have never been more disappointed in a SAAS. What they dislike: After being a MOZ customer for 7 years, I've experienced a significant decline in their local directory submission service. Key issues include: Our listings decreased from 115+ to only 32 within the past year, despite maintaining our same level of engagement. Customer support was largely inaccessible when I tried to address these concerns. Upon investigation, I discovered a competitor's link had been added to one of my citations containing my company's content, raising data management concerns. When I terminated the service, MOZ "unhooked" my business from placements I had independently acquired, including Apple Maps! Most troubling were emails threatening that my citations would be sold to others upon my plan's expiration - a questionable practice involving brand-owned content. I DO NOT recommend MOZ for directory submissions based on these experiences. Businesses should consider alternatives with more responsive support and transparent practices.
Read the original on G2 (Moz Local) ↗Local listingsSupport
★★★★★After 7 years as a loyal MOZ customer…
After 7 years as a loyal MOZ customer for local directory submissions, I experienced a significant decline in service quality. Our listings dropped from 115+ to just 32 in the past year despite maintaining the same level of engagement on our end. When attempting to address these concerns, I found customer support difficult to reach. The alternative SEO tools offered as part of thier bag of tricks weren't comparable to industry leaders like AHREFs. I discovered a competitor's link had been inexplicably added to one of my citations that contained my company's content, which raised serious questions about data management. Most concerning was receiving emails threatening that my citations would be sold to others when my plan was expiring - a practice that seems legally questionable for brand-owned content. This approach to customer retention feels inappropriate for a company in the professional services sector. Based on this experience, I can no longer recommend MOZ for directory submissions and suggest businesses explore alternative providers that offer more responsive support and transparent practices.
Read the original on Trustpilot ↗Local listingsSupport
AR
Awad Rajpoot (Sufyan Rajpoot)
MozBar user · 2024-11-01
Chrome Web Store ★★★★★The recent update has caused some issues. For those who cannot check the Moz Domain Authority (DA) and Page Authority (PA), please follow these steps: Go to the extension dropdown. Look for the option labeled "Login" just below the "Settings" section. Click on the "Login" tab and enter your account details, whether you have a paid or free account. Once you log in, it should work properly. Thank me later!
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
DA
Dave A.
Owner, Self-employed · 2026-06-03
Capterra ★★★★★Better Tools Out There
The tools are ok but the customer service was so bad I couldn't continue and am not going with a different suite of tools. Pros: Tools are ok although many similar free ones exist and much can be done with chatgpt or other LLM especially if you have a subscription. Cons: Customer service was bad. I signed up for a free 30 day trial and then immediately got told it was 7 days. I then got charged for a package that doesn't even exist $205/month and when I asked for a refund they said no. I still don't even know where that pricing came from because it's not on their website.
Read the original on Capterra ↗AI visibilitySupportPricing
DA
Dave Ashley
Owner, Self-employed · 2026-06-03
GetApp ★★★★★Better Tools Out There
The tools are ok but the customer service was so bad I couldn't continue and am not going with a different suite of tools. Pros: Tools are ok although many similar free ones exist and much can be done with chatgpt or other LLM especially if you have a subscription. Cons: Customer service was bad. I signed up for a free 30 day trial and then immediately got told it was 7 days. I then got charged for a package that doesn't even exist $205/month and when I asked for a refund they said no. I still don't even know where that pricing came from because it's not on their website.
Read the original on GetApp ↗AI visibilitySupportPricing
AD
Aaron Doherty
US · 2025-05-19
Trustpilot ★★★★★MozLOCAL is underwhelming
MozLOCAL is underwhelming. Lack of insights on how to improve. Chat GPT is way better for a fraction of the cost. MOZ Local was not able to provide ranking data for my location. Big disappointment.
Read the original on Trustpilot ↗Local listingsPricing
VU
Verified User in E-Learning
2018-05-17
G2 (Moz Local)They Make it Difficult to Cancel
What they like: Not much at all. Everything about it is poor, including the results. What they dislike: They make it very difficult to cancel and mislead you showing on screen that there is no charge, when actually it does not cancell your billing. Service was poor, taking ages and the submissions were quite inaccurate. They say they get the information from Google My Business, but they don't get all the information and therefore push out the wrong information.
Read the original on G2 (Moz Local) ↗Billing
MR
Michelle R.
Manager, Digital Strategy, Small-Business · 2024-05-15
G2 Rated 2.5/5Great Tool, A Big Behind the Times
What they like: I feel very confident using Moz Pro, as it's been such a staple in the SEO space for so long. It's easy to use and offers solid insights. What they dislike: It's not keeping up with many of the other tools on the market.
Read the original on G2 ↗Ease of use
VU
Verified User in Real Estate
2018-12-19
G2 (Moz Local)Did not work for me.
What they like: The UI looks great and I trusted the Moz name. What they dislike: Updates take weeks/months and my citations weren't being updated, yet would show being correct in the UI. For some, I could not find my citation organically online at all (hotfrog, botw, bing), yet showed 100% complete. I ended up emailing support and got what I felt was the runaround. I feel like they are selling something they are unable to deliver on.
Read the original on G2 (Moz Local) ↗Local listingsSupport
VU
Verified User in Computer Software
Mid-Market · 2024-08-24
G2 ★★★★★Moz Pro review
What they like: Easy to get started with domain and site analysis. What they dislike: User interface is not easy to use and disjoint capability.
Read the original on G2 ↗Ease of use
JS
james seay
US · 2023-05-09
Trustpilot ★★★★★THIS PLACE IS A FLAT OUT SCAM
THIS PLACE IS A FLAT OUT SCAM? I HAD MONEY STOLEN FROM MY ACCOUNT HAVE NO CLUE WHO THESE PEOPLE ARE AND come to find out they are linked to four other business on here and I HAVE REPORTED THEM TO TRUSTPILOT AND TRUSTPILOT REMOVED MY REVIEWS FOR THE TRUTH? AND NOW THEY HAVE A FAKE REVIEW... SO FAKE? WHAT Customer WRITES A REVIEW LIKE THIS? Below THESE PEOPLE ARE SCAM Artist.all the way on the Apr l 17th.i noticed this bum company took 200 out of my account and they have a phone number that is a bogus burner and the address they have for business are a mail and more places and everyone is having there money taken and not returned and then out of no where after I Complained to company all of the sudden they have a review that is from someone who has never left a review before and alm the sudden there are 10 people all saying they stole money and as if clock work a customer of the year pops up and guess what they are talking about ??? How great they refund and even goes much further and says even though they don't have to ,,, Haa I laugh I have worked for sheriff dept.for 16 years as of 2 months ago and I was inspired by the gall that these people have to be running coincrack and coincrack.com that ho literally give fake followers and reviews **** and it's the same owner ,,,which I have his name and am reporting him to ftc as well as reaching out to CEO of trustpilot .. I was beside myself that trustpilot seems to not have a handle on this and this guy multiple fake reviews same person give reviews to both these fake reviews and disregarded by trust pilot and blocked my reports and my emails me telling me about the rules and saying that they will.look into and then mentions the customer encouraging there customers to leave reviews ? And that's when I knew that this is way way out.of.hand so that is when I found this is he is hand never once did I say I will be contacting g owner of the mail place as soon as I get the necessary info o me being noticed they have the wrong leaders or decision makers that are disregarding the importance of these type accounts and the trust that consumers have in them and when I see .multiple reports all for same this allowing theft essentially by allowing a platform for this company who has coincrack and coincrack.com 2 stars review same owner c•••• W*****and wow everyone's reporting theft same comqnt it's in place that are risking the Integrity of this company which is one of great value to consumers and if it finds it opinion itself as trusted and TRUSTPILOT, I am contacting the CEO via linked in which he has account as I do and I am reporting the way my reviews and I information I passed on was disregarded showing the moz SEO,moz, voincrack ,coonc qd4and information him di t think I have to say his name he is the owner and CEO ajrn56 I INFOMRED THEM AND THEY ARE LITERALLY DOING ZERO I AM FILINGF WITH BBB ON THEM AND I AM CONTACING CONSUMER PROTECTION AND INFORMATING THEM THAT TRSUT PILOT REMIOVED MY RECIEWS FOR WHAT BEING HINEST I SENT THEM AL;L THE PROOF Showing THEY ARE FRAUD AND NOW THEY HAVE A FAKE RECIEW LIKE THIS.. I HAVE BEEN A POLICE OFFICER FOR OVER 16 YEARS AND FOR TRUSTPILOT TO ALLOW THIS IS ABSURD I mean anyone with a brain can spot a fake I mean there reviews bt Shriners real on a af évand all say they are thief's dudell this over the top 1 review from a 1st ever review and that just so happens to show up perfectly.on time and talks as moz is to be the savior rand leaves an over the top fake review that brands on how they go there refund but thanks to mercy of moz because they didn't have to it's there policy? Which its probably Corey the owner himself or l from one of the criminals that worl for meone has not brought criminal codes tadd dry the person that is re 5ñ that review a great in ne that will talk about somgetting refund but mentioning policy does not.hwbe 5ja1 customer saying how amazed and happy they are that they received there full refund" they are of there excellent refund policy's and then there is hey need to protect the refund policy? And the And for trust pilot not too catch something as blantant as this and there coon crack company sells fake followers on c Kristian. 1 review US Rated 5 out of 5 stars Apr 24, 2023 Professional SEO tools; Great customer service you Moz offers amazing SEO tools, in my opinion more useful for skilled technicians. It's definitely possible to use other tools when you're just starting out, but Moz still offers a great value with their subscription options. Their customer service is also top notch, they'll really take care of each one of their customers the best ever They issued me a refund for an accidental subscription, which surprised me since their Terms of Use states that they don't! Even without a subscription, Moz still offers lots of materials to learn for free, which people who are new to SEO should use. Date of experience: April 23,202
Read the original on Trustpilot ↗ReportingSupportBilling
AC
Anthony Calleja
US · 2021-09-30
Trustpilot ★★★★★There are Better Choices Out There Than MOZ! Do your Homework. I learned my lesson.
I use to think highly of Moz.com that was until I used their services. My website has been online for over 20 years and I must have over 100 citation website with addresses and phone numbers. They offer a service that correct all of your citations make sure everything is accurate and promise no duplicate listing. Well the day I made the purchased I set up my profile and information I realized that they only list a few of the websites that I have my listing on. So I sent them an email. I never received a reply. Then I found that I had a duplicate Google listing and sent them another email. Still no reply. Then I sent an email asking for a refund and I receive a prompt reply. With an answer that they do not give refunds. My mistake. I should have read some of their reviews before choosing. I am reading your response and this is so untrue. Immediately after joining, I sent an email with no response. Although I may not service customers at my address that should not mean all the citations that I have out there should not be fixed. you say it takes 3 weeks to have everything since up and no duplicates. When I saw what was going on with my Google Listing I had to stop it.
Read the original on Trustpilot ↗Local listingsBilling
JP
J Photography
GB · 2017-09-05
Trustpilot ★★★★★I have been using Moz Local this year …
I have been using Moz Local this year on the advice of a good friend who's an SEO expert. I paid £179 for the privilege of being their customer for a year. However from day one, they reported my Google reviews as if they were double the normal number. Of course, that error was skewing all my results, I asked for my money back and they refused to cooperate. Since then, their support department has contacted me to say the issue was fixed, and it was not. And now instead of the usual 54 Google reviews, Moz Local tells me I have 159 reviews! So I guess if I renew my membership with them, the number of my Google reviews will be ten fold. Rubbish service, rubbish at keeping you updated, rubbish at explaining where you stand, and still they will not reimburse you your money. You would be better off signing up with Scoot, Yelp, FB, Twitter, The Independent, The Mirror, The Sun, Touch Local, Central Index, Factual, Thomson Local, Google Plus, Foursquare and Hotfrog yourself, then monitor the situation. No need to part with £179. And no need to wait on this useless company to pretend to do the work for you, as they do not. AVOID.
Read the original on Trustpilot ↗Local listingsReportingLearning
FD
Frank D.
Digital Production Manager, Small-Business · 2021-02-09
G2 Rated 2.5/5Good Product, Customer Support could be better
What they like: Product works well, plenty of great insights to improve SEO What they dislike: Customer support has been a challenge. We have paid invoices, updated billing info yet our account remains locked. I have filled out the support form multiple times and still have no resolution to my issue.
Read the original on G2 ↗SupportBilling
ST
Shaun Tipton
US · 2025-08-25
Trustpilot ★★★★★To start the platform is not very…
To start the platform is not very intuitive and sometimes hard to navigate. I did not see the value in this product so I cancelled. A month later I was billed again. I cancelled the services again only to be billed again so I cancelled once more and reached out to support for a refund and was told they have a strict no refund policy even though the rep could see where I had cancelled the product. I went back and forth for a few days but was not able to get it resolved and the responses were only making me more angry so I stopped. Be very careful, just like with any subscription they make it very hard to cancel and will only do so when communication is in writing so theres no denying. Be careful
Read the original on Trustpilot ↗Ease of useSupportBilling
MH
Marcus Hermansson
SE · 2020-03-25
Trustpilot ★★★★★I like the concept of Moz DA
I like the concept of Moz DA, however when I compare their data to Google (search console) it is almost frightening. Moz miss alot of really big links (Including several wiki links!?) Might just be me, but I really dislike being judged on badly collected data.
Read the original on Trustpilot ↗Domain Authority
AP
Accounts Payable
US · 2026-07-16
Trustpilot ★★★★★MOZ is TRASH.. Don't waste your time or money! Buyers beware
MOZ is TRASH! Their services suck, they offer a free trial and then charge your card the minute the trial ends and refuse to refund, even if you don't use the service. Their customer service is non existent, they'll send you all kinds of marketing material all day every day, and now it seems they rely on AI to respond to emails or inquiries about anything. Terrible company, and as you can see from their online reviews and ratings, their a terrible software platform and company. DO NOT USE MOZ for seo. There are much better options our there. They're one step away from being legit scammers.
Read the original on Trustpilot ↗SupportBilling
VU
Verified User in Food & Beverages
Small-Business · 2019-01-27
G2 Rated 2.5/5Just not that impressed with the data output
What they like: It can be helpful for establishing ballpark estimates for feasibility studies. What they dislike: On most of the data it seems they are guessing. I compared several metrics vs our orbit internal tools and the numbers were wildly off
Read the original on G2 ↗SM
Saba Majeed
MozBar user · 2025-06-25
Chrome Web Store ★★★★★good
Read the original on Chrome Web Store ↗★★★★★Moz, un outil qui pénalise au lieu d’aider
Cinq ans. Cela fait cinq ans que j’ai entièrement nettoyé mon site : suppression de dizaines de pages, désaveu de centaines de liens toxiques, migration complète vers un site statique. Un travail colossal, fait dans les règles, précisément selon les recommandations de Moz. Résultat ? Mon Spam Score reste bloqué à 56, exactement comme au premier jour. Pas un seul point de différence. Rien. Et le plus inquiétant, c’est que Moz continue d’afficher des pages supprimées depuis des années, comme si leur système n’avait jamais revisité mon site. Comment un outil censé analyser la qualité d’un site peut-il fonctionner avec des données aussi anciennes et erronées ? J’ai contacté leur support : une réponse sur leurs conditions qualité, puis plus rien. Silence total. Aucune transparence, aucune explication, aucune mise à jour réelle. Pendant ce temps, leur score obsolète et totalement déconnecté de la réalité pénalise mes partenariats et nuit à mon activité. À ce stade, il faut poser la question : à quoi sert Moz si leurs données ne reflètent pas le travail effectué, ni l’état réel d’un site ? Comment peut-on prétendre évaluer la “fiabilité” d’un domaine en s’appuyant sur des informations périmées depuis des années ? Un outil qui ne met pas à jour ses données, qui ignore les corrections effectuées, qui ne répond pas à ses utilisateurs et qui maintient un score injustifié pendant plus de cinq ans ne peut pas être considéré comme fiable. Aujourd’hui, je considère que le Spam Score de Moz n’a aucune crédibilité. Et il est profondément problématique qu’un indicateur aussi peu rigoureux puisse avoir un impact réel sur des projets professionnels.
Read the original on Trustpilot ↗Domain AuthoritySupport
DO
Dragan Oliver
RO · 2025-12-11
Trustpilot ★★★★★Be AWERE
I signed up for Moz's trial and canceled the subscription after 2 or 3 days, but I was still charged $179. It seems the cancellation process didn’t complete properly—I never received a cancellation confirmation email. When I contacted customer support, they claimed I never canceled and that their policy forbids refunds. Despite my request to review my account activity, they REFUSED to check. After reading other reviews, I’m not the only one facing this issue. Be AWERE before subscribing.
Read the original on Trustpilot ↗SupportBilling
PS
Pallavi Sharma
US · 2024-09-10
Trustpilot ★★★★★Do NOT sign up for free trial
I would not sign up for the free trial if you are a small business. I was testing it out and didn’t realize I had to cancel since I signed up for a few other tools that DON’T automatically charge you. When I went back to customer service-I told them what happened and got the standard “too bad, it’s our policy, that’s how SaaS works. I explained I am a small woman owned business and have not even used the platform. Again, after escalation I got the same response. I think consumers have been trained by these companies to basically not expect any kind of customer service. It’s all “buyer beware”-no wonder people are so burnt out trying to keep up with admin that is so freaking bureaucratic. And before you say “that’s how it works” maybe stop and question why. I think this free trial to automatically pay is nothing more than a scam. Saas companies should have to force you to opt-in before charging you automatically after a free trial to make sure you intend to purchase. That seems more than reasonable to me.
Read the original on Trustpilot ↗SupportBilling
VU
Verified User in Non-Profit Organization Management
Mid-Market · 2024-02-29
G2 Rated 1.5/5Basic tool, but lacking advanced features.
What they like: MOZ was easy to use for the basics of SEO. What they dislike: Not nearly as advanced or detailed as SEMrush. Lacking important features.
Read the original on G2 ↗Ease of use
BD
Bas Dornbos
NL · 2023-07-25
Trustpilot ★★★★★Hi, moz group
Hi, I have been working for you guys for a few weeks. I’ve been doin the tasks of 45 sets per task a day. I that you’d receive 0,25% for every buy/sale you do by clicking. It was known that you sometimes get merge data’s for which you get a higher percentage. Normally you’d get about 1 per task of 45. When this occurs, you get a account saldo in negative. Now I got like 7… and since you can’t withdrawal your earnings before finishing the 45 tasks it now went up al the way so far that I am now at -37k… I already spoke to your costumer service manager. And when had the second last merge data at 44/45 I already had -15k. I didn’t have that much money.. so I had to borrow from family and fellow employees. Because I was told that being at 44/45, I wouldn’t get another merge. So I did pay the entire 15k and did the semi last task, believing that it would be finished after that and that I would be able to withdraw after that. Now I got another merge and now I’m at -37k… I don’t have that much money to put on my account to equal the negative. This is unacceptable as I was promised that I wouldn’t get another merge. I have my entire life savings in this and I can’t finish the last set now. You guys need to help me fix this. I must have my money back, otherwise a lawsuit might be the only option. I kindly ask you to review this issue seriously and come forward with a solution. Again this is unacceptable and this isn’t a way to treat employees. I have al promises from your customer service documented as proof I’m looking forward to your reply
Read the original on Trustpilot ↗SupportPricing
NH
Norman Hayward
US · 2022-03-03
Trustpilot ★★★★★I must have gotten 20 calls thus far…
I must have gotten 20 calls thus far from this "so called" company. Today, I answered. I got a guy that seemed very intelligent and someone that I might listen to. But then he decided to show me on a pie scale how badly my site was doing on all the directories. Little did he know that I know where my site stands on directory presence. I look at Bing on MOZ pie and it says, I'm not even on Bing. I ask him why it says that when I am on the top page of Bing, and he says, I'll transfer you to my manager because there is a reason our pie says you don't exist on Bing as well as others. I get a manager and I ask him this very question. He says, oh, Computers make mistakes too! I said what about all the other directories MOZ says I'm not on? I'm on the first page of a lot of these! He said, "so are you saying your fine or are you here to critique my business, because I can end this call." I said really? And I hung up! REALLY MOZ?? Please remember who called who! I'm just ecstatic that I didn't give these rip off artists my money and that I NEVER WILL!!
Read the original on Trustpilot ↗Local listings
DM
David Mathew
US · 2018-03-21
Trustpilot ★★★★★Very useful data
Very useful data Excellent tool
Read the original on Trustpilot ↗JB
Jaouad Boullam
MA · 2025-07-07
Trustpilot ★★★★★I was shocked to find a $179 charge…
I was shocked to find a $179 charge from Moz for a subscription renewal I never authorized and was not notified about. I canceled the subscription immediately and contacted their support to request a refund. Their response? No refund, no exception, and no accountability. This kind of auto-renewal practice without clear notice is unethical. They take your money and refuse to give it back, even if you don’t use the service. I’ve since reported the charge to my bank for reversal. Extremely disappointed. I expected more transparency and professionalism from a company in the SEO industry.
Read the original on Trustpilot ↗ReportingSupportBilling
★★★★★NO HUMAN CONTACT!!!!
I resent that Moz has cut off all phone contact with its customers/prospects. The company is on autopilot and hides behind a wall of info on their website that is difficult for small business owners to comprehend. In my case, as soon as I renewed by plan on 4/20/24, my business tanked. No calls, no emails. This is highly unusual. Something is very wrong. But try to get help from Moz. It takes 2 days for them to respond by email, and even then, the email is full of incomprehensible jargon. THIS DOES NOT WORK FOR ME!!!!!! If you want a new profit center, Moz, then charge people for a problem-solving phone conversation with an SEO expert. I would gladly pay.
Read the original on Trustpilot ↗VU
Verified User in Internet
Mid-Market · 2018-04-05
G2 Rated 2.5/5MozPro
What they like: A really good Search Engine optimization tool What they dislike: Pretty much nothing - it takes a little training to learn about this tool
Read the original on G2 ↗Learning
AG
Andrew G.
Business Owner, 11-50 employees · 2020-07-12
Capterra ★★★★★Moz local is overpriced and they make it impossible to cancel!
My overall experience with Moz local is bad. I will not use it again. Pros: Moz local at $100 per year iis overpriced in my opinion. I've found a cheaper alternative, BrightLocal that does the same thing for a lower price. When I went to cancel my account, I found that Moz has hidden the "cancel" button somewere. I read the FAQ article that says "Click Continue with cancellation" but this link does not exist. I am unhappy with the service and even more unhappy that Moz has made it impossible to cancel their service without reaching out to them. I think this is an unethical business practice. Cons: What I like least about Moz local is that there is no way to cancel the service.
Read the original on Capterra ↗Local listingsPricingBilling
AG
Andrew Goebel
11-50 employees · 2020-07-12
Software Advice ★★★★★Moz local is overpriced and they make it impossible to cancel!
My overall experience with Moz local is bad. I will not use it again. Pros: Moz local at $100 per year iis overpriced in my opinion. I've found a cheaper alternative, BrightLocal that does the same thing for a lower price. When I went to cancel my account, I found that Moz has hidden the "cancel" button somewere. I read the FAQ article that says "Click Continue with cancellation" but this link does not exist. I am unhappy with the service and even more unhappy that Moz has made it impossible to cancel their service without reaching out to them. I think this is an unethical business practice. Cons: What I like least about Moz local is that there is no way to cancel the service.
Read the original on Software Advice ↗Local listingsPricingBilling
SL
Susan Ladner
CA · 2026-01-30
Trustpilot ★★★★★This is the worst SEO service ever
This is the worst SEO service ever. If you sign up for the trial- THERE IS NO WAY TO CANCEL. They will say it will be deleted in 48 hours and they charge you. Even a month after, when you never used the service, they charge you. I sent many Cease and Disists and they still charged me. This is THE WORST COMPANY EVER. I didn't even find the SEO platform to be good. Beware!!!!! They will not let you cancel the service.
Read the original on Trustpilot ↗Billing
DB
David Burdon
GB · 2021-06-29
Trustpilot ★★★★★Moz Customer Services Antagonises Long Term Customer
I've been a customer of Moz since 2012. Until recently I've never had any problems with them. However, they now have new owners. It seems they've brought a ruthless attitude to the business that ignores long term customers. A problem with a payment led to an immediate suspension of my account and the loss of client data. Note Added 30th June 2021 Please note, the reply from Moz, below, is complete rubbish. In fact, by the time the notification had been sent the account had already been suspended. I'm happy to show a copy of the email I received. It seems that the customer services person of Moz.com is doing their best to antagonise and drive away an already annoyed long term customer.
Read the original on Trustpilot ↗Support
HJ
Henry James
MozBar user · 2024-12-05
Chrome Web Store ★★★★★I do not recommend using it Moz Creates Fake Spam Score Report for domains to Force Them to Pay and Subscribe, After new update MozBar is useless for me. SS, DA and PA is not show correctly. Now everything is Paid and you also have monthly limits on the MOZbar. Download Mozbar -> Login -> DA PA Not Work -> Give 1 Star -> Delete
Read the original on Chrome Web Store ↗Domain AuthorityMozBarReporting
MR
Mr R
MozBar user · 2024-11-06
Chrome Web Store ★★★★★i have use mozbar since ancient times, but i cant use it anymore, now . all must pay bye2 mozbar
Read the original on Chrome Web Store ↗MozBar
AC
Adrian C
MozBar user · 2024-11-05
Chrome Web Store ★★★★★I am a web developer for 20 years and I have no ideea how to start using Moz toolbar, it seems to be only for paid members but cannot tell for sure. Frustrating and deceiving. Also trying for 3 hours to read your so called "api documentation" in order to get Domain Authority using API. I am very confused on how you manage to stay in business. Also your crawler does not autenticate it's identity in any way, you just advise users to whitelist Moz user agent, that way anyone can pretend to b... Show more
Response from Moz
Thanks for your feedback. MozBar is available for free users, community users and paying users, with different limits for each. You can check out this guide on how to use MozBar: https://moz.com/help/research-tools/mozbar/overview As for Moz AI, sorry to hear you are having difficulties getting set up. Please reach out to our support team via email: help@moz.com who will be able to help you. Thanks!
Read the original on Chrome Web Store ↗Domain AuthoritySite auditMozBar
SH
Steve 'the Healer' Morris
GB · 2026-06-15
Trustpilot ★★★★★Money started leaving my bank account…
Money started leaving my bank account to Moz. I missed the first one $90, very busy. Saw 2nd one, tried to cancel lots of back and forth. Got 2nd payment back. And a ‘credit’ for the first. Thieves. Today despite emails saying sorry to see you go the swine took another $90!!! THIEVES THIEVES THIEVES I’m a pensioner in England not an ‘SEO’ Formosa to rip off. Avoid avoid avoid, cannot be trusted. Assholes.
Read the original on Trustpilot ↗Billing
SW
Sahara West
MozBar user · 2024-10-29
Chrome Web Store ★★★★★It does not help to see DA, PA website. It is worst update
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain Authority
★★★★★Nullissime
Nullissime. Les informations fournies sur de nombreux sites sont complètement dépassées. MOZ continue de lister des liens qui ont disparu depuis des années. Comment peut-on faire confiance à un service qui ne prend même pas la peine de mettre à jour ses données ? Et pire encore : ils ne répondent même pas aux messages ! Le support est aux abonnés absents. Quant à leur fameux "Spam Score", c’est une véritable mascarade — injustifié, incohérent, et source d’erreurs. Très déçu par ce manque de sérieux. À éviter.
Read the original on Trustpilot ↗Domain AuthoritySupport
AM
Andrew Martin
US · 2025-12-02
Trustpilot ★★★★★MOZ actually worked fairly well for a…
MOZ actually worked fairly well for a rudimentary listing service. The problem I have is that they renewed my subscription without clearly notifying me. They sent an email stating there will be rate increases, however the emails did not state when my subscription would be renewing. The day I received the bill, I contacted MOZ for a refund, however they are not cooperative to this point. They state that their policy is no refunds. In my mind, this is fraudulent, as they are not informing their customer of the details of a renewal, and in California this is illegal due to the California Automatic Renewal Law.
Read the original on Trustpilot ↗Local listingsBilling
★★★★★Don't give them your banking information!
I signed up for a free one-month trial but I can't log in to my account. I've been trying to contact support for over a week now, but there's been no response. Since they make you give them your credit card during the free trial and I can't log in, they'll be able to withdraw money, which is pretty stressful. Don't give them your banking information!
Read the original on Trustpilot ↗Support
★★★★★MY NAME IS SGT J BRYAN SEAU, I HAVE HAD MY…
MY NAME IS SGT BRYAN SEAU I HAVE HAD MY CARD NUMBER STOLEN BY THIS COMPANY AND HAVE BEEN CHARGED BY THERE OMPANY 196.00 AND I HAVE JUST FOUND OUT WHAT THEY ARE IF YOU HAVE HAD A BAD EXPIRIENCE WITH THIS PLACE REACH OUT TO YOUR STATE ATTORNEY GENRALS OFFICE I HAVE A REPORT FILED AS WELL AM HAVING INVESTIGATION DUE TO MY CARD BEING CHARGED AND I HAVE BEEN A POLICE OFFICER FOR 16 YEARS SO I WOJULD SAY THE LEAST IM THE WRONG PERSON TO IGNORE I WILL BE CONTACTING THE MAILING COMPANY THEY USE AS THERE ADDRESS AND OBTAINING MORE PERTANENT INFO BUT I WILL PROMISE THESE CONS THAT THEY WILL MEET ME AND SOMEONE WILL BE HELD ACCOUNTABLE FOR THEFT ,
Read the original on Trustpilot ↗ReportingBilling
EN
Emna Noble
GB · 2026-07-21
Trustpilot ★★★★★Disgraceful Company
Disgraceful company. Refused an initial refund (which was fair) and then took out more money from my account for a bigger package without me signing or agreeing to it! Then refused to refund me. I had to spend hours demanding via email and managed to claw back some it. They still haven't refunded me the full amount. Do not set up an account with MOZ.
Read the original on Trustpilot ↗Billing
★★★★★Account banned without any reason.
I was out of Moz for almost 3 months. When I tried to log in they send a mail and instructed me to activate my account by clicking the link given in the mail. When I click the given link an error is shown. Later I tried to log in but my account is banned. Though service from Moz was very helpful for us but this kind of harassment is not expected.
Read the original on Trustpilot ↗MG
Michael G.
SEO Consultant · 2014-09-25
G2 ★★★★★Too Expensive, Almost Worthless
What they like: The reports are pretty and professional looking. What they dislike: Let's see... No telephone number to call customer support. Too expensive. Way, way too expensive. In fact, I was paying $300 per month and for that price, I want to talk to a human if something breaks. You can't find their address or telephone number, no matter how good a Googler you are.
Read the original on G2 ↗ReportingSupportPricing
RS
Richelle S.
NL · 2026-04-16
Trustpilot ★★★★★Cancelled my free trial on time and…
Cancelled my free trial on time and they still charged. Also the PA & DA data is not accurate at all. Ahrefs shows very different (but accurate) data!!
Read the original on Trustpilot ↗Domain AuthorityBilling
GY
Gabriel Yarra
US · 2026-05-28
Trustpilot ★★★★★Scam Alert
I cancelled my Moz account, but the cancellation was not honored. Despite cancelling, I was still charged a fee. I contacted them within hours of the charge to flag the mistake and request a refund, and they refused. This company probably makes half of their money by scamming people.
Read the original on Trustpilot ↗Billing
VU
Verified User in Computer Networking
2023-09-26
G2 (Moz Local) Rated 0.5/5Aquisitions do not benefit us
What they like: Products used to be great. Not so much, Policy changes to stick us for a year. Do not take into consideration the MSP needs or wants. What they dislike: Invoicing: poorly done, not easy to read, not reconcilable. Does not make being a customer easy. Ticket resolution slow. Client success managers, don't know anything about the other products. Too many hoops to jump through to get help. Account managers are aweful.
Read the original on G2 (Moz Local) ↗★★★★★impossible to cancel free trial
The link to cancel my free trial subscription is not functioning properly. I have also sent an email requesting Moz to cancel my subscription manually, but have not received a response. Meanwhile, they have been attempting to direct debit from the credit card account I provided them with every day, even though I have been unable to cancel my subscription due to the broken link and lack of response to my emails.
Read the original on Trustpilot ↗Billing
TJ
Tom Jenkins
US · 2019-10-02
Trustpilot ★★★★★Before you do business with Moz review…
Before you do business with Moz review the website and ask the question how will I end service when the time comes? You will not find a phone number. You will not find a reasonable way to cancel your subscription. You will not find customer service representatives that want to do anything more than continue your subscription. Finally, the service that they provide, in my opinion, is not all that great either. No, DO NOT RECCOMEND Moz.
Read the original on Trustpilot ↗SupportBilling
HA
Haitham Abdo
MozBar user · 2024-11-17
Chrome Web Store ★★★★★I do not recommend using it Moz Creates Fake Spam Score Report for domains to Force Them to Pay and Subscribe
Read the original on Chrome Web Store ↗Domain AuthorityReporting
VR
Verified Reviewer
Search Engine Optimization (SEO), Self-employed · 2016-06-21
Capterra ★★★★★Great Way to Fail at SEO
The "information" that is pushed out via moz is the leading cause for the problems in the industry. They simply publish thoughts and ideas rather then facts. Pros: Keeps the general industry from moving forward, so lots of opportunities for the experts to dominate the results Cons: Great way to waste money!
Read the original on Capterra ↗SN
Stephen Noton
Self-employed · 2016-06-21
Software Advice ★★★★★Great Way to Fail at SEO
The "information" that is pushed out via moz is the leading cause for the problems in the industry. They simply publish thoughts and ideas rather then facts. Pros: Keeps the general industry from moving forward, so lots of opportunities for the experts to dominate the results Cons: Great way to waste money!
Read the original on Software Advice ↗★★★★★Very poor communication and support
Very poor communication and support. You might get a fifth of what you pay for because there is no support for the other features. Totally disappointed. Can't wait until someone else comes along and knocks them off their high horse.
Read the original on Trustpilot ↗Support
AJ
Aiken Joey
US · 2025-01-19
Trustpilot ★★★★★They’ve gone downhill
This service went downhill over the years. We now use ahrefs entirely. They also have pretty vicious pricing where they charge your card for the year without notifying you (their emails go right to your spam probably because of their reputation).
Read the original on Trustpilot ↗PricingBilling
AL
Ada Leo
MozBar user · 2025-07-25
Chrome Web Store ★★★★★The previous Moz bar was excellent. This one is just a sh***t. It forces me to login so often. It doesn't show all data (I am a paid - $179). Please restore the previous version of the bar....
Read the original on Chrome Web Store ↗MozBar
ID
Info Demrix
US · 2024-12-11
Trustpilot ★★★★★I do not recommend using it Mozbar
I do not recommend using it Mozbar Unfortunately, now they collect Money and now paid this version. Now everything is Paid and you also have monthly limits on the MOZbar. Remove it as it as immediately
Read the original on Trustpilot ↗MozBar
JG
Johnny Gabriele
MozBar user · 2024-10-28
Chrome Web Store ★★★★★Since the update. I haven't been able to get my MOZ bar back at the top of the page to see the DAs. I clicked the X to get rid of it for a particular task. Now I have no idea how to get it back. Maybe I'm just missing something, but it used to be so easy, just clicking through the pinned Icon to get it whenever I needed it. And the pinned Icon for the extension would just automatically show you the DA. So frustrating.
Response from Moz
Thanks for your feedback! You can do so by clicking the M in your toolbar. Here you can find more information about how to use the new version: https://moz.com/help/research-tools/mozbar/overview
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
★★★★★Thieves
Useless and unusable. On top of that, I wasn’t able to find a link to cancel the “free trial” and they charged me in the middle of the night on a Saturday. No way to speak with anyone and put a stop to it. I’ll be contacting my bank about MOZ’s deceptive practices.
Read the original on Trustpilot ↗Billing
KG
Katayoon Ghahari
MozBar user · 2024-11-09
Chrome Web Store ★★★★★This used to be the best tool ever. I could find the DA, SS, PA, Linking Domains, DoFollow and NoFollow links in seconds. Now, even though I have a premium MOZ account, I can't use the MOZ bar. It went from the best extension to the worst.
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
HA
Hemp Angels
MozBar user · 2025-05-28
Chrome Web Store ★★★★★Forced me to make an account on moz.com. It is impossible to delete it. Unusable. Every function is behind paywall "Get Mozbar Premium". The free tools: "Oh no! Looks like we don’t have enough data for this site." Terrible. Avoid it.
Read the original on Chrome Web Store ↗MozBar
★★★★★We had stopped using Moz
We had stopped using Moz, but did not realize auto-renew was on. After Moz auto-renewed our account for $1079, 40 days later we found the charge on the card. I asked to pro-rate a refund or even split the cost they refused with over 10 months remaining. Not flexible at all, greedy.
Read the original on Trustpilot ↗PricingBilling
VD
Vic DMP
MozBar user · 2024-10-28
Chrome Web Store ★★★★★At the start of the MozBar, users tend to use DA and spam scores to determine the quality of the website. Suppose they remove the feature that the users really love. What is the use of this extension?
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
ID
Info Demrix
MozBar user · 2024-12-11
Chrome Web Store ★★★★★I do not recommend using it Mozbar Unfortunately, now they collect Money and now paid this version. Now everything is Paid and you also have monthly limits on the MOZbar. Remove it as it as immediately
Read the original on Chrome Web Store ↗MozBar
RY
Rebecca Young
MozBar user · 2024-10-30
Chrome Web Store ★★★★★Worst update i have ever seen, why you guys get greedy? Users report your website/tool and go anywhere else. You see when your traffic and users are increased then you guys decide to heart your users, we will definitely choose another tool, uninstall your app and report your website to decrease your rating.
Read the original on Chrome Web Store ↗Reporting
AP
Alexei Petrov
MozBar user · 2024-10-28
Chrome Web Store ★★★★★sorry to tell that, worst update seems last 2 years, bar size was very large and not easy to use so please take responsible decisions after updating any product otherwise that effect against you.
Read the original on Chrome Web Store ↗Ease of use
MS
miriam selim
MozBar user · 2024-10-28
Chrome Web Store ★★★★★it's useless after the last update it was unique because of it's feature now those are pro feauter make it useless why use it only for domain authority and page authority can find those from other extentions with more feature for free like ubersuggest
Read the original on Chrome Web Store ↗Domain Authority
TJ
T Jacobs
MozBar user · 2024-11-07
Chrome Web Store ★★★★★More depressing than the election results. Moz has lost its way and any relevance it once had. 1 person found this review to be unhelpful
Read the original on Chrome Web Store ↗VU
Verified User in Marketing and Advertising
Small-Business · 2024-08-26
G2 ★★★★★Missing some competitive insights
What they like: I love doing the SEO crawls for clients. What they dislike: I have discovered that competitive services provide more insights on competitors.
Read the original on G2 ↗Site audit
GS
Great State
PT · 2025-03-12
Trustpilot ★★★★★The website doesn't load and I got no…
The website doesn't load and I got no do-follow backlinks after multiple months of using. This is basically a scam.
Read the original on Trustpilot ↗Backlinks
YM
Yvonne McStravick
GB · 2025-11-02
Trustpilot ★★★★★Moz appears to exploit small businesses…
Moz appears to exploit small businesses through deceptive billing practices, and I strongly advise others to be cautious before signing up. Transparency and customer care should be a priority — unfortunately, that hasn’t been my experience.
Read the original on Trustpilot ↗Billing
FK
FRED KNOCHEL Dr Fred
US · 2024-06-12
Trustpilot ★★★★★Moz Local is a useless tool
Moz Local is a useless tool that does not perform the functions it advertises. Moz Pro is no longer the leader of the SEO and has been surpassed by Semrush, a far superior platform and strategy.
Read the original on Trustpilot ↗Local listings
ME
moha elb
MozBar user · 2024-11-03
Chrome Web Store ★★★★★where is the old moz bar <a href="https://www.moroccofirstgate.com/" data-abc="true" class="">private morocco tours</a> <a rel="ugc" href="https://www.moroccofirstgate.com/" data-abc="true" class="cerulean">Private Morocco Tours</a> [private morocco tours](https://www.moroccofirstgate.com/) [url=https://www.moroccofirstgate.com] private Morocco Tours[/url]
Read the original on Chrome Web Store ↗MozBar
KB
Kaizof Begovich
MozBar user · 2025-02-25
Chrome Web Store ★★★★★Worst Application. It does not deliver the reliable and authentic results as it should be.
Read the original on Chrome Web Store ↗LC
Leonard Cheung
MozBar user · 2024-11-01
Chrome Web Store ★★★★★The new version is garbage. Moz bar is losing its customers. DA/PA is not working for free version, I thought it was my chrome issue, now I know it is no longer free to display DA/PA. Rand Fishkin established this great company and now you guys destroyed this company.
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
KK
Kelly Komorowski
US · 2021-09-24
Trustpilot ★★★★★Awful
Awful, I paid 129.00 and got absolutely nothing, I have a degree in advertising and I know I got nothing. I went with Bright Local and they are amazing. Stay away .
Read the original on Trustpilot ↗RK
Raghul Krishna
MozBar user · 2024-10-28
Chrome Web Store ★★★★★new update is very poor, kindly undo the new update, old version is more user friendly. as of now we are looking for alternatives. planning to stop using moz pro account also.
Read the original on Chrome Web Store ↗Ease of use
★★★★★My account has been banned for no…
My account has been banned for no reason. Customer support doesn’t even try to help and explain the reason of blocking.
Read the original on Trustpilot ↗Support
★★★★★Don’t recommend at all
Hard, expensive and complicated to use. Customer service are the worse
Read the original on Trustpilot ↗SupportPricing
EH
Ehsanul Haque Zobaer
MozBar user · 2025-02-11
Chrome Web Store ★★★★★The old MozBar was better. Now it's not showing DA at all in the icon. It's a shame company like moz still couldn't fix it.
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
★★★★★SPAM Advertising
SPAM Advertising I have a website that specifically requests no spam messages from my contacts page and I still get a message of spam from this company. If they don't respect my request, I certainly wouldn't have respect for this business.
Read the original on Trustpilot ↗RA
Ramzana Amin
MozBar user · 2024-10-29
Chrome Web Store ★★★★★I used to love the MOZ bar, but since the recent update, I can't see the DA and spam score of websites. If things don't improve, I'll replace it with something else. Its need of time to finally replace it.
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
SK
Salman khan
MozBar user · 2024-10-30
Chrome Web Store ★★★★★Worst update ever. The user interface is cluttered, and the UX is totally frustrating. Important features are hidden, the tool is sluggish, and it constantly interrupts workflow. Moz, please listen to users—this version is a huge step backward.
Read the original on Chrome Web Store ↗MS
Muhammad Saad
MozBar user · 2024-12-05
Chrome Web Store ★★★★★UPDATED VERSION IS TOTALLY USELESS! VERY DISAPPOINTED!!! I WANT OLD VERSION VERY CLEAN AND EASY TO USE LOVE THE OLD ONE!!
Read the original on Chrome Web Store ↗Ease of use
KS
Krishna Singh
MozBar user · 2024-11-15
Chrome Web Store ★★★★★Wrost Update every in the whole History of MOZBar. Now everything is Paid and you also have monthly limits on the MOZbar. As always said that history was better than the present same goes with MOZ :^)
Read the original on Chrome Web Store ↗MozBar
AH
Ahmad Hassan
MozBar user · 2024-10-29
Chrome Web Store ★★★★★I used to love the MOZ bar, but since the recent update, I can't see the DA and the Spam Score of the websites. If tehse things don't improve, I'll replace it with something else.
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
VC
Vijay Chauhan
MozBar user · 2025-01-30
Chrome Web Store ★★★★★Download Mozbar -> Login -> DA PA Not Work -> Give 1 Star -> Delete Bad Experience
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
MF
Muhammad fayyaz
MozBar user · 2024-10-28
Chrome Web Store ★★★★★Poor Interface and too much limitations. Why you changed the MozBar Extension. No One can buy these fraud type of tools which allows to see free of cost more metrics before.
Read the original on Chrome Web Store ↗MozBarPricing
AM
Arjay Millena
MozBar user · 2024-11-04
Chrome Web Store ★★★★★This used to be very helpful, just one glance and you have the DA and PA. After its update BIG NO! I'll just uninstall this.
Read the original on Chrome Web Store ↗Domain Authority
VN
Varun Nagpal
MozBar user · 2024-10-30
Chrome Web Store ★★★★★one of the worst update, i've ever seen in the industry to earn the money. This will definetely impact MOZ traffic.
Read the original on Chrome Web Store ↗MH
Michelle Howell
MozBar user · 2024-12-02
Chrome Web Store ★★★★★It's useless after the new Update. DA, PA, Spam score—everything is empty and not working. It's totally useless now.
Read the original on Chrome Web Store ↗Domain Authority
UZ
Umair Zaheer Ahmed
MozBar user · 2024-12-01
Chrome Web Store ★★★★★It's useless after the new Update. DA, PA, Spam score—everything is empty and not working. It's totally useless now.
Read the original on Chrome Web Store ↗Domain Authority
KS
Karan Sethi
MozBar user · 2024-10-29
Chrome Web Store ★★★★★Useless tool as it is no more free. In my views, at least DA,PA & Spam score should be free!!
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Spam score is on our roadmap so coming soon!
Read the original on Chrome Web Store ↗Domain Authority
LY
Lukis Yu
MozBar user · 2024-10-27
Chrome Web Store ★★★★★Super bad update! I can't check DA fast enough anymore. You lost the biggest advantage with this update.
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain Authority
GJ
Guru Joseph
MozBar user · 2024-10-28
Chrome Web Store ★★★★★SPAM Score not working. Please update. If you follow this you will loose lot of folowers.
Response from Moz
Thanks for your feedback. Spam score is in our roadmap. You can still view DA and PA along with Brand Authority score. Check out this page for more info: https://moz.com/help/research-tools/mozbar/overview
Read the original on Chrome Web Store ↗Domain Authority
O
okeplay777ah
MozBar user · 2024-12-20
Chrome Web Store ★★★★★Download Mozbar -> Login -> DA PA Not Work -> Give 1 Star -> Delete Stupid MOZ! Stupid Developer!
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
B
blogolengua
MozBar user · 2024-12-16
Chrome Web Store ★★★★★Download Mozbar -> Login -> DA PA Not Work -> Give 1 Star -> Delete Stupid MOZ! Stupid Developer!
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
Y
Yug
MozBar user · 2024-11-04
Chrome Web Store ★★★★★new moz bar is worst version of moz bar i am very disappointed with moz.
Read the original on Chrome Web Store ↗MozBar
SI
sebt ian
MozBar user · 2025-03-06
Chrome Web Store ★★★★★pathetic company= mozbar exgtension not working. most of the time out of order !!!!!!!!!!!!!!!
Read the original on Chrome Web Store ↗MozBar
EJ
Eric John “EJ” Cruz
MozBar user · 2024-12-08
Chrome Web Store ★★★★★used to be a nice and helpful extension but now everything is hard!
Read the original on Chrome Web Store ↗MozBar
KM
KSR Media
MozBar user · 2025-02-21
Chrome Web Store ★★★★★What the hell is wrong with the Moz bar? No DA anymore?
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
CJ
Chad Jackson
MozBar user · 2024-10-29
Chrome Web Store ★★★★★Time to uninstall and also consider another paid SEO measurement/research platform.
Read the original on Chrome Web Store ↗OS
Ombir Sharma
MozBar user · 2024-12-20
Chrome Web Store ★★★★★Download Mozbar -> Login -> DA PA Not Work -> Give 1 Star -> Delete
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
P
precicad
MozBar user · 2024-12-15
Chrome Web Store ★★★★★Download Mozbar -> Login -> DA PA Not Work -> Give 1 Star -> Delete
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
C
candordeveloper
MozBar user · 2024-12-11
Chrome Web Store ★★★★★Download Mozbar -> Login -> DA PA Not Work -> Give 1 Star -> Delete
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
K
koitotomacau
MozBar user · 2024-11-14
Chrome Web Store ★★★★★Download Mozbar -> Login -> DA PA Not Work -> Give 1 Star -> Delete
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
CG
Crystal Garman
MozBar user · 2024-10-28
Chrome Web Store ★★★★★I used to love the MOZ bar, but since the recent update, I can't see the DA of websites. If things don't improve, I'll replace it with something else.
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
ML
Martijn Loonen
MozBar user · 2024-10-28
Chrome Web Store ★★★★★i cant do anything anymore with MOZ bar. its redirecting in a loop and cant see the stats what i used to see like DA and PA.
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
MN
makayana nesly
MozBar user · 2024-10-29
Chrome Web Store ★★★★★Worst update we can't see DA/PA I would like to suggest the mozbar please make it user friendly
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain AuthorityMozBarEase of use
DJ
David James
MozBar user · 2024-11-23
Chrome Web Store ★★★★★Moz update is very bad. This is not working all the MozBar users remove it from everywhere!
Read the original on Chrome Web Store ↗MozBar
AA
Aakash Amanat
MozBar user · 2024-11-20
Chrome Web Store ★★★★★After new update MozBar is useless for me. SS, DA and PA is not show correctly.
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
JM
Jesse McDaniel
MozBar user · 2024-11-03
Chrome Web Store ★★★★★New update sucks! The reason to use MOZBAR is gone, removed extension.
Read the original on Chrome Web Store ↗MozBar
JO
jack oscar
MozBar user · 2025-02-15
Chrome Web Store ★★★★★Greedy Dog moz bar owner
Read the original on Chrome Web Store ↗MozBar
W
Windycityair
MozBar user · 2025-02-22
Chrome Web Store ★★★★★Mozbar worst
Read the original on Chrome Web Store ↗MozBar
MU
Muhammad Umar Farooq
MozBar user · 2025-01-20
Chrome Web Store ★★★★★download MozBAR DA, PA ARE not show why?
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
T
titan777
MozBar user · 2025-01-11
Chrome Web Store ★★★★★Stupid Mozbar Stupid Developer
Read the original on Chrome Web Store ↗MozBar
ZB
zee bags
MozBar user · 2024-11-15
Chrome Web Store ★★★★★Spam score not show
Read the original on Chrome Web Store ↗Domain Authority
B
bahamousainquiry
MozBar user · 2024-12-04
Chrome Web Store ★★★★★Stupid Mozbar! Stupid Developer! Not Work, Stupid!
Read the original on Chrome Web Store ↗MozBar
L
lostriverfilm
MozBar user · 2024-11-28
Chrome Web Store ★★★★★Mozbar become Worst! Stupid Developer!
Read the original on Chrome Web Store ↗MozBar
IS
ifra Sh
MozBar user · 2024-11-22
Chrome Web Store ★★★★★Its useless now .. love previous Moz bar
Read the original on Chrome Web Store ↗MozBar
W
wholemamasclub
MozBar user · 2024-11-03
Chrome Web Store ★★★★★After update -> Not work -> Delete -> Give bad rating to Mozbar
Read the original on Chrome Web Store ↗MozBar
G
gcsec
MozBar user · 2024-10-30
Chrome Web Store ★★★★★Useless Mozbar. Checking DA PA not working!
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
PP
Prabhakaran Prabha
MozBar user · 2024-10-28
Chrome Web Store ★★★★★Moz Bar worst update ever
Read the original on Chrome Web Store ↗MozBar
A
almasociety
MozBar user · 2024-10-27
Chrome Web Store ★★★★★MOZBAR is WORST. DA PA NOT WORKING!
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
★★★★★Good option for SEOs
Nice Tools of set. Open Site Explorer is the best tool.
Read the original on Trustpilot ↗MM
Mélissa M.
Marketing manager · 2021-12-16
Capterra (Moz Local) ★★★★★Nice tool but not my favorite
Pros: It gives nice and insightful information about key words and your SEO in general Cons: Not enough information compared to other tools such as SEMRush
Read the original on Capterra (Moz Local) ↗JM
Jatin M.
Marketing Manager, Mid-Market · 2023-08-31
G2 ★★★★★it was a great experience hands on
What they like: The service is quite hands-on and the UI is also not that complicated. What they dislike: the detailed features and their uses can be exhausting for new users
Read the original on G2 ↗GL
Graziela Leon
MozBar user · 2026-01-02
Chrome Web Store ★★★★★Straight off the bat, it couldn't identify H1 and H2 headings that were VERY CLEARLY present on the page and verified with the inspection tool. It's still useful to find on-page links, but so far that's all.
Read the original on Chrome Web Store ↗★★★★★I saw an offer for a free trial
I saw an offer for a free trial. When I open my account it came up with an error message and when I logged in it just said that I had already used the free trial.
Read the original on Trustpilot ↗CM
Claude M.
Southern Seasons Heating & Air Conditioning · 2019-02-05
G2 (Moz Local)highly not recommended this company
What they like: I paid for a 1 year subscription and had it for 2 months Lisa, Jo.don't go with this company they will screw you out of your money... Go to Yext they will treat you fairly What they dislike: Had a 1 year subscription and had it for 2 months and Lisa, Jo wouldn't let me do any change to my Dash Board and they cancel my product
Read the original on G2 (Moz Local) ↗Billing
VU
Verified User in Internet
Small-Business · 2019-10-04
G2 Rated 2.5/5good just to optimize your SEO
What they like: The best features are connected to the optimization of SEO. What they dislike: The possibility to have access to data about paid campaigns of our competitors. Other peers offer this kind of data.
Read the original on G2 ↗JB
Jason B.
SEO Manager · 2018-07-17
G2 (Moz Local)Avoid at all costs
What they like: The dashboard is clean and sleek. Like the percentage meters What they dislike: The system kept breaking on us. We had to ditch the platform because our citations did not update after months. Turns out the data is merely suggested and not accepted by the citation platforms.
Read the original on G2 (Moz Local) ↗Local listingsPricing
MS
Michael S.
VP Of Digital & Analytics, Small-Business · 2021-10-13
G2Awful customer service on significant platform and billing issues.
What they like: The program is good but not any better than it's competitors What they dislike: Customer service, or lack thereof. The email only approach is a cop out and the representative ignore the issue and questions raised
Read the original on G2 ↗SupportBilling
CF
Cyber Factory
CA · 2026-06-21
Trustpilot ★★★★★really grinds my gears when sites…
really grinds my gears when sites promote thier products and talk about 'free trials' then you go through these ellaborit/lengthy setups to get to the freed trial page, to me here the key word is supposed to be 'free' so you fill out more info to be declined because you use a special virual card for free trials because it was not actually even free. to me this is already a lie and false advertisement that is illegal in some countries.oh and taboot this is even worse....when the site is an SEO site. yep thenm its a straight up deal breaker.
Read the original on Trustpilot ↗★★★★★A deliberately confusing cancelation…
A deliberately confusing cancelation page clearly designed to make people think they have canceled when in fact there is another (total unnecessary and tiny... right at the bottom on the page step)....was charged after a free trail period. Contacted them in seconds of seeing the payment go out....but they refused to do anything about it. The sooner we have some sort of subscription cancelation legislation the better; so these scum bags can't get away with it.
Read the original on Trustpilot ↗Billing
KO
Kirsty OtisLewis
GB · 2023-04-17
Trustpilot ★★★★★It's literally impossible to cancel
It's literally impossible to cancel. The button that says 'cancel here' conveniently isn't linked to anything. When choosing a reason to cancel, you're kicked right back to the start all over again and then the customer service team are ridiculous, why on earth would you need the last 4 digits of my card on file when I'm emailing from the email on file? Make it make sense. I have had to cancel my card just to stop them from trying to take 40 payments a day. Ridiculous.
Read the original on Trustpilot ↗SupportBilling
NH
Nicole Hart
MozBar user · 2026-09-28
Chrome Web Store ★★★★★Absolutely useless - must upgrade to a free trial version for 7 days then they charge you $100 a month. Be careful!
Read the original on Chrome Web Store ↗RB
Ryan B
MozBar user · 2025-02-12
Chrome Web Store ★★★★★Despite all the reviews that appeared fake or spam, I downloaded it anyway. Fake or not, they were right. Free version doesnt really do anything, and the "recommended" pay version is over $100 a month. NOPE.
Read the original on Chrome Web Store ↗AJ
Alan Jenkinson
GB · 2026-07-08
Trustpilot ★★★★★Spam, spam and even ore spam
Spam, spam spam. I contacted these spammers about the spam they were sending me. You can unsubscribe using the link they said. But I NEVER SUBSCRIBED in the first place I told them. What gives them the right to spam me without my permission in the first place. Spammers.
Read the original on Trustpilot ↗★★★★★They fail your credit check even when…
They fail your credit check even when you earn over 50K then keep bombarding you with emails with " still thinking about the phone you wanted? Riddiculous
Read the original on Trustpilot ↗HR
Honest Review
GB · 2023-08-29
Trustpilot ★★★★★Customer Service & Account Charging Issues
The company will not notify you when your free premium account trial is ending and will charge you without notice. When I noticed my business account had been charged, I reached out on the day to inform them I did not want the premium account and have yet to hear from customer service to reverse the charge.
Read the original on Trustpilot ↗SupportBilling
DA
Dave Ashley
CA · 2026-06-03
Trustpilot ★★★★★Terrible Experience and dated products
Terrible customer service and cheaper products out their that do the same thing. Go with ahrefs or something else and use AI tools.
Read the original on Trustpilot ↗Support
KO
Kevin Osborne
MozBar user · 2024-11-19
Chrome Web Store ★★★★★The new update sucks. The extension shows 2 different DA metrics.... It has some errors. Please add the previous version.
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
EW
Extreme Webbing
ZA · 2023-09-05
Trustpilot ★★★★★ALERT - FRAUD
ALERT FRAUD This is a SCAM. Absolutely NOT a trusted site. 179 USD was taken off my account after I had canceled the account and I have had absolutely no access to the account. I have also tried to access my profile multiple times but have been unsuccessful as no account was found.
Read the original on Trustpilot ↗Billing
MM
Matteo Mazzocchi
IT · 2026-03-12
Trustpilot ★★★★★Attenti
Attenti, proveranno ogni singolo metodo di pagamento a loro disposizione a ripetizione pur di riuscire a prendere i vostri soldi, anche se non usate il servizio da mesi... e non provate a chiedere un rimborso...
Read the original on Trustpilot ↗Domain Authority
EA
Emily Arendt
US · 2025-06-18
Trustpilot ★★★★★They charged my card after a free…
They charged my card after a free trial. I cancelled an hour later and they wouldn't refund me. Received no emails that they'd be charging my card. Super annoying.
Read the original on Trustpilot ↗Billing
SO
Shannon O'Donnell
MozBar user · 2024-11-04
Chrome Web Store ★★★★★The fact that they took the DA off of the icon makes this exponentially more cumbersome. I used it constantly to immediately have an idea of the strength of a site at a glance, and now you have to click and fiddle. I uninstalled it after this update as it's no longer a timesaving tool and I despise the whole interface. It's trying to do too much now, instead of sticking to doing one thing very well.
Read the original on Chrome Web Store ↗Domain Authority
★★★★★Be careful as they will charge you even…
Be careful as they will charge you even if you cancel the during the trial period.
Read the original on Trustpilot ↗Billing
CP
Charlotte Panico
US · 2023-05-01
Trustpilot ★★★★★IF YOU CAL YOU GET RECORDING
IF YOU CAL YOU GET RECORDING. ALSO, THEY TOOK OUT 179.00 FROM MY ACCOUNT THE DAY I CANCELED. I WILL BE CALLING MY BANK TO TO STOP THE PAYMENT
Read the original on Trustpilot ↗Billing
MS
menny salomon
US · 2021-07-05
Trustpilot ★★★★★My listing shows up no where
My listing shows up no where, a complete waste of money.
Read the original on Trustpilot ↗Local listings
RH
Rusty Hook
GB · 2025-03-27
Trustpilot ★★★★★I really really don’t like being cold…
I really really don’t like being cold called constantly. Please stop. I don’t like your services they are outdated and your strategies are useless with the development of AI.
Read the original on Trustpilot ↗AA
Amit Arora
AE · 2023-08-26
Trustpilot ★★★★★They did not refund my money for annual…
They did not refund my money for annual membership which I cancelled within 2 weeks. A scam company that refuses to respond.
Read the original on Trustpilot ↗Billing
LL
led luminatii
MozBar user · 2026-06-14
Chrome Web Store ★★★★★After I installed the browser plugin and was about to log in, my IP was blocked. I didn’t do anything at all.
Read the original on Chrome Web Store ↗RA
Ruhul Amin
MozBar user · 2024-11-14
Chrome Web Store ★★★★★Not Working Anymore after Update .
Read the original on Chrome Web Store ↗MR
Maria Rusnak
NL · 2023-07-30
Trustpilot ★★★★★scam big time
scam, dont please fall for any of it. you will lose your money. fake accounts, fake group, fake people!!!
Read the original on Trustpilot ↗★★★★★I applied for a 30 day trial
I applied for a 30 day trial, and it din't work.
Read the original on Trustpilot ↗PH
Pete Hogg
MozBar user · 2024-12-16
Chrome Web Store ★★★★★Update ruined it. Doesn't work most of the time and causes some websites to not display correctly while the extension is enabled (even when not in use). Please go back to the old version.
Read the original on Chrome Web Store ↗MozBar
TS
TANJEET SINGH
MozBar user · 2024-10-29
Chrome Web Store ★★★★★Horrible latest version, no metrics being shown in free account which earlier were visible.
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗KK
kiana kalbasi
MozBar user · 2024-10-28
Chrome Web Store ★★★★★Not as good as before! Undo the update! Old version is better than the new one! it hard for me to check every website's SpamScore from another third-party tool!
Response from Moz
Thanks for your feedback. Spam score is in our roadmap. You can still view DA and PA along with Brand Authority score. Check out this page for more info: https://moz.com/help/research-tools/mozbar/overview
Read the original on Chrome Web Store ↗MT
Mike Taylor
AU · 2025-10-20
Trustpilot ★★★★★Biggest Scam - Beware
I unsubscribed and then they automatically subscribed me. Money taken from visa - unauthorised. BIG SCAM,
Read the original on Trustpilot ↗MC
Mary Casper
US · 2025-08-16
Trustpilot ★★★★★Horrible scammers…..don’t even bother…
Horrible scammers…..don’t even bother with this company they’re scammers
Read the original on Trustpilot ↗★★★★★HURTS your SEO
Actually HURT our SEO. We went from top 10 in our city to not even top 2 on our street. They also refuse any form of refund.
Read the original on Trustpilot ↗Billing
CE
Chief Executive Officer
Chief Executive Officer, <50M USD revenue · 2023-11-06
Gartner Peer Insights ★★★★★Substandard product. Check out competitors.
Data sources are outdated and do not refresh enough. Impossible to make relevant and timely conclusions from the service's analytics. Their charging is opaque, the classic 'sign-up for free' approach then charge your card $X without warning a month later.
Read the original on Gartner Peer Insights ↗Billing
ZI
Zafar Iqbal
MozBar user · 2024-11-06
Chrome Web Store ★★★★★It is no longer a useful too. It is hard to login after the recent messed up. In short, now to use this extension we have to get a degree on "How to use apps with bad UI" Thinking of uninstalling it
Read the original on Chrome Web Store ↗MozBar
SE
Sarah Ellis
GB · 2022-03-30
Trustpilot ★★★★★Disgusting service
Disgusting service. Auto renewal that I was unaware of declined several times. It finally went through causing me to be overdrawn. I have mental health problems and Bern unable to work and they refuse to refund me the years subscription
Read the original on Trustpilot ↗Billing
BS
Brant Smith
MozBar user · 2024-10-30
Chrome Web Store ★★★★★If I have to pay a monthly subscription for tiny DA PA check Thing. Then what else can the useless tools be.
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain Authority
SA
Shumail Ali
MozBar user · 2024-10-29
Chrome Web Store ★★★★★What did you guys have done dude literally now it is useless tool. Update again or change it with the older version .
Read the original on Chrome Web Store ↗★★★★★Pathetic customer service
Pathetic customer service. trying to make it difficult to cancel a trial and force you into a membership
Read the original on Trustpilot ↗SupportBilling
SB
Sander Boersma
MozBar user · 2024-12-04
Chrome Web Store ★★★★★Useless now, it even removes images from websites, make it looks like sites broken. And nothing really works.
Read the original on Chrome Web Store ↗KG
Khan Global Studies
MozBar user · 2024-10-28
Chrome Web Store ★★★★★Not as good as before! Undo the update! Old version is better than the new one!
Read the original on Chrome Web Store ↗SM
Semark Media
MozBar user · 2025-02-11
Chrome Web Store ★★★★★Not showing DA, it's frustrating to use other online tool to check DA everytime.
Read the original on Chrome Web Store ↗Domain Authority
H
Henry
MozBar user · 2024-12-06
Chrome Web Store ★★★★★Completely broken, use to be a great extension that gave you a ton of info at a glance, now it doesn't work and lots more clicking around, bloated and useless.
Read the original on Chrome Web Store ↗MozBar
P
Pawan
MozBar user · 2024-10-29
Chrome Web Store ★★★★★worst update do pervious version again i don't like so many bugs
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗K
Kopfoderzahl
MozBar user · 2024-12-01
Chrome Web Store ★★★★★Useless and worst extension Not working, even after registered new account
Read the original on Chrome Web Store ↗MozBar
AM
Akein mandila
MozBar user · 2024-11-09
Chrome Web Store ★★★★★UI is horrible and difficult to eye. UI make me angry. Also It previously provided DA/PA for "People also asked" URLs, That feature is gone now.
Read the original on Chrome Web Store ↗Domain Authority
AA
A Ali
MozBar user · 2024-10-29
Chrome Web Store ★★★★★The worst update so far, I was already using ahrefs but for some stats I was using this extension. But now it's of no use.
Read the original on Chrome Web Store ↗MozBar
RP
Rajat Patel
MozBar user · 2024-10-29
Chrome Web Store ★★★★★It no longer displays the DA/PA following the update. The basic DA checker feature is not currently available. Worst update.
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain Authority
RA
Rabbi Aual Ratul
MozBar user · 2024-12-16
Chrome Web Store ★★★★★DA and PA is not working. You are famous for it. you should give it for free. very bad
Read the original on Chrome Web Store ↗Domain Authority
E
elinkprofile
MozBar user · 2024-11-25
Chrome Web Store ★★★★★DA PA is not working. I don't even know what the function of this Add On is. Useless!
Read the original on Chrome Web Store ↗Domain Authority
A
Aiman
MozBar user · 2024-10-28
Chrome Web Store ★★★★★unable to login and unable to use. looks like I have to find a new tool to use
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗E
Ethan
MozBar user · 2024-12-04
Chrome Web Store ★★★★★Horrible changes. Can't even see DA without clicking into the widget. It was much better before
Read the original on Chrome Web Store ↗Domain Authority
CD
Carter Davis
MozBar user · 2024-11-04
Chrome Web Store ★★★★★Please don't waste you time on installing this extension. After update the extension is not working
Read the original on Chrome Web Store ↗MozBar
SM
Sergio Micic
MozBar user · 2024-11-25
Chrome Web Store ★★★★★After the update the extension is now useless. They are now charging for DA check.
Read the original on Chrome Web Store ↗Domain AuthorityMozBar
BA
Basit Ali
MozBar user · 2024-10-28
Chrome Web Store ★★★★★This latest update is really can't usable. There are many limitations. Kindly undo the updates.
Read the original on Chrome Web Store ↗QM
Quick Media Technologies Pvt Ltd
MozBar user · 2024-11-19
Chrome Web Store ★★★★★I am removing due to uselessness of this, but earlier it was perfect
Read the original on Chrome Web Store ↗FM
Fahad Manzoor
MozBar user · 2024-10-29
Chrome Web Store ★★★★★worst update i can't see any metrics in free undo this update
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗DA
Dita Audina
MozBar user · 2024-11-29
Chrome Web Store ★★★★★Why would you change something that is not broken? Wondering why...
Read the original on Chrome Web Store ↗AM
abhilash mishra
MozBar user · 2024-11-23
Chrome Web Store ★★★★★It has become useless after the new update not working anymore.
Read the original on Chrome Web Store ↗CD
Crystal Dental Partners
MozBar user · 2024-11-21
Chrome Web Store ★★★★★Considering many SEO rely on this app. This update really sucks.
Read the original on Chrome Web Store ↗RU
Ruman Ud Din
MozBar user · 2024-10-30
Chrome Web Store ★★★★★worst update. having no proper user interface and UX is totally ...
Read the original on Chrome Web Store ↗AG
ABDULRAHMAN GAZEL
MozBar user · 2026-04-19
Chrome Web Store ★★★★★waste of time
Read the original on Chrome Web Store ↗DJ
Digital Jugglers
MozBar user · 2025-12-31
Chrome Web Store ★★★★★worst
Read the original on Chrome Web Store ↗S
sabt
MozBar user · 2025-09-26
Chrome Web Store ★★★★★waste time
Read the original on Chrome Web Store ↗AA
Ali Asghar
MozBar user · 2025-09-09
Chrome Web Store ★★★★★not good
Read the original on Chrome Web Store ↗DS
Dan Shaw
MozBar user · 2025-02-17
Chrome Web Store ★★★★★its too expensive we just want the bar
Read the original on Chrome Web Store ↗Pricing
TF
Titan Fitz
MozBar user · 2025-01-10
Chrome Web Store ★★★★★greed has ruined this
Read the original on Chrome Web Store ↗AS
Aadhya Singh
MozBar user · 2025-01-09
Chrome Web Store ★★★★★Time waste! Don't download!!!
Read the original on Chrome Web Store ↗SM
Sonia Mittal
MozBar user · 2024-11-16
Chrome Web Store ★★★★★Very Bad Update. Update it with old version
Read the original on Chrome Web Store ↗VD
Valentina Duque Vargas
MozBar user · 2024-11-12
Chrome Web Store ★★★★★The "free" version is useless. Had to uninstall
Read the original on Chrome Web Store ↗MM
Mike Moser
MozBar user · 2024-11-08
Chrome Web Store ★★★★★New version does not work
Read the original on Chrome Web Store ↗K
koitoto
MozBar user · 2024-11-05
Chrome Web Store ★★★★★DOwnload -> Not Work -> Give 1 Star -> Remove Addon!
Read the original on Chrome Web Store ↗BO
Baby Organo
MozBar user · 2024-11-04
Chrome Web Store ★★★★★3rd class update
Read the original on Chrome Web Store ↗DT
DM Training
MozBar user · 2024-11-03
Chrome Web Store ★★★★★Get the old version back. The new bar sucks.
Read the original on Chrome Web Store ↗ME
Mathew Elsner
MozBar user · 2024-10-31
Chrome Web Store ★★★★★Update is horrible, please roll back to the old version.
Read the original on Chrome Web Store ↗SL
Ssu-Technology Limited
MozBar user · 2024-10-29
Chrome Web Store ★★★★★Too useless, no more free version
Read the original on Chrome Web Store ↗IA
Imran Ali
MozBar user · 2024-10-29
Chrome Web Store ★★★★★Unable to see DA of websites in free version.
Response from Moz
Thanks for your feedback, we are working on resolving bugs at the moment. If you are experiencing issues viewing DA and other metrics I recommend clearing cache and cookies, and reinstalling the extension as that is fixing the issue for most people. Please don't hesitate to reach out to us via https://moz.com/help/contact-mozbar
Read the original on Chrome Web Store ↗Domain Authority
P
paragkavediyapk
MozBar user · 2024-10-28
Chrome Web Store ★★★★★latest version is very bad
Read the original on Chrome Web Store ↗MJ
Morghan Jabusch
MozBar user · 2024-12-17
Chrome Web Store ★★★★★Greedy
Read the original on Chrome Web Store ↗FM
frank msaad
MozBar user · 2024-12-05
Chrome Web Store ★★★★★After update it's totally useless
Read the original on Chrome Web Store ↗VS
Vikas Sage
MozBar user · 2024-11-27
Chrome Web Store ★★★★★Buggy plugin.. Doesn't work
Read the original on Chrome Web Store ↗AP
Ashika Patil
MozBar user · 2024-11-26
Chrome Web Store ★★★★★useless after update
Read the original on Chrome Web Store ↗NM
Ninoslav Mladenovic
MozBar user · 2024-11-25
Chrome Web Store ★★★★★Useless after the update
Read the original on Chrome Web Store ↗KC
kanchan chaubey
MozBar user · 2024-11-23
Chrome Web Store ★★★★★Now this extension is useless. Worst update
Read the original on Chrome Web Store ↗MozBar
GC
Glam Carto
MozBar user · 2024-11-23
Chrome Web Store ★★★★★Now this extension is useless.
Read the original on Chrome Web Store ↗MozBar
R
Robert
MozBar user · 2024-11-22
Chrome Web Store ★★★★★After update it's totally useless
Read the original on Chrome Web Store ↗N
Nimish
MozBar user · 2024-11-19
Chrome Web Store ★★★★★new update sucks
Read the original on Chrome Web Store ↗AC
Alta Cecil
MozBar user · 2024-11-15
Chrome Web Store ★★★★★not working any more
Read the original on Chrome Web Store ↗VV
Vardhman Vacations
MozBar user · 2024-11-14
Chrome Web Store ★★★★★Bad user experience after recent update
Read the original on Chrome Web Store ↗S
Sawant
MozBar user · 2024-11-05
Chrome Web Store ★★★★★very bad update . pls show spam
Read the original on Chrome Web Store ↗A
Ali
MozBar user · 2024-11-05
Chrome Web Store ★★★★★Very Bad Update
Read the original on Chrome Web Store ↗MI
Muhammad Ibrahim
MozBar user · 2024-11-01
Chrome Web Store ★★★★★bad update
Read the original on Chrome Web Store ↗RD
Rossy Danial
MozBar user · 2024-10-30
Chrome Web Store ★★★★★Bad update
Read the original on Chrome Web Store ↗EB
Evelina Bogdiun
MozBar user · 2024-10-30
Chrome Web Store ★★★★★Worst update. Super confusing and very uncomfortable to use.
Read the original on Chrome Web Store ↗HE
Hollyy ella
MozBar user · 2024-10-30
Chrome Web Store ★★★★★worst update ever
Read the original on Chrome Web Store ↗BW
bill withers
MozBar user · 2024-10-30
Chrome Web Store ★★★★★Now useless
Read the original on Chrome Web Store ↗GD
Getweb Designs
MozBar user · 2024-10-30
Chrome Web Store ★★★★★Worst Update Ever.
Read the original on Chrome Web Store ↗SZ
Sumair Zafar
MozBar user · 2024-10-30
Chrome Web Store ★★★★★Worst Update Ever.
Read the original on Chrome Web Store ↗UH
Usman Hanif
MozBar user · 2024-10-29
Chrome Web Store ★★★★★Whats with the latest update?
Read the original on Chrome Web Store ↗SG
Suraj Gupta
MozBar user · 2024-10-29
Chrome Web Store ★★★★★Worst Update!
Read the original on Chrome Web Store ↗TP
Tea Pisac Beneš
MozBar user · 2024-10-29
Chrome Web Store ★★★★★Horrible update, please revert!!
Read the original on Chrome Web Store ↗AT
Ayush tiwari
MozBar user · 2024-10-28
Chrome Web Store ★★★★★NEW UPDATE CANT LOGIN IN REDIRECT
Read the original on Chrome Web Store ↗MH
Malik Haider Ali
MozBar user · 2024-10-28
Chrome Web Store ★★★★★NEW UPDATE CANT LOGIN IN REDIRECT
Read the original on Chrome Web Store ↗S
sarfuddin
MozBar user · 2024-10-28
Chrome Web Store ★★★★★Very Bad Update.
Read the original on Chrome Web Store ↗RF
Rabbia Farhat
MozBar user · 2024-10-28
Chrome Web Store ★★★★★Worst update ever!!!
Read the original on Chrome Web Store ↗AP
Abhi Patel
MozBar user · 2024-10-27
Chrome Web Store ★★★★★worst update older one is more user friendly
Read the original on Chrome Web Store ↗Ease of use
CA
Catherine Alvarez
MozBar user · 2024-10-27
Chrome Web Store ★★★★★Worst update!!!
Read the original on Chrome Web Store ↗AS
Andrew Sanchez
MozBar user · 2024-10-27
Chrome Web Store ★★★★★Poor update!
Read the original on Chrome Web Store ↗SL
Shanen Laurence
MozBar user · 2024-10-27
Chrome Web Store ★★★★★Not user-friendly.
Read the original on Chrome Web Store ↗Ease of use